Many of us often wonder how google determines which website to show for particular keyword searches. According to Backlinko the result which appears first on google gets 31.7% of clicks whereas the website which appears second receives just 0.75% of clicks.

Assume you are a business entrepreneur. You have developed a website that is your digital storefront. Having a digital store is very different from having a brick-and-mortar store. You don’t need a patronizer to call visitors into your store because now what you have are virtual visitors. 

But how do you draw their attention to your website?

The problem with most people is not how they can develop a website or about the blogging in the website; it’s about whether or not they know how to pull maximum traffic for their website.

Among the most important factors which influence search engine optimization and increase the ranking of websites is having a good website’s content, link popularity, and architecture.

1. Publish Relevant Content.

The content in a website is, without doubt, the number one factor which determines the search engine rankings and there is no substitute for great content. The fact is search engines are designed in such a way that they constantly develop new technologies to reward the quality of content in your website. Among the things that one should be careful of when posting content is having keyword searches including page titles, the format of the text, the links used in the website, its URLs, and its page content. Therefore it is very important to have a good balance of these aspects as they influence the rankings of websites.

2. SEO Friendly Content.

It is very important to know about what is trending in the market as it generates almost six times more possibility of a website to catch the eye of viewers than it usually does. One needs to write content optimized for the search engine and the users. Having a content length of 1000 to 2000 words can increase the chances of your search engine rankings also.

3. Website Architecture.

The architecture of a website largely influences the traffic of the website . one should be cautious of having a website that has content that is easy to read. The architecture of a website should be such that it has codes that are well-formed which thereafter makes it easy for the search engines to read the content of the site.

4. Link Popularity.

The popularity of a website is a great indicator to prove that it has important content in its website. If a website has high traffic it suggests that its website content has relevant information if particular keywords. Many websites also use the trick of using inbound links of other websites to influence the traffic on their website. When a link of another website gets used as a reference to a website, in this case, search engines consider it as a ‘vote of confidence

These are not the only factors which influence the ranking of a website as there are many more factors to it but these are the important factors which you should keep in mind as it does optimize the ranking of a website.