Digital Marketing refers to advertising delivered through digital channels such as search engines,websites,social media, email, and mobile apps.Digital Marketing -in other words, any form of marketing that exists online.Digital marketing helps you reach a larger audience than you could through other traditional methods, and target the prospects who most likely to buy your product or service.


  • You can target only the prospects most likely to purchase your product or service.
  • It’s more cost effective than traditional marketing methods.
  • Digital marketing lets you outrank bigger players in your industry.
  • Digital Marketing is measurable.
Digital Marketing

Types of Digital Marketing

  1. Social Media Marketing: Today’s consumers are highly addicted on social media platforms such as Instagram, facebook, LinkedIn, snapchat etc.This is why it is essential that brands are active across accounts.
  2. Influencer Marketing:Brand can reach these influencer followers with branded content and offers.Many marketers have found success with influencer marketing.
  3. Email Marketing:If an individual has interacted with a few of your branded touchpoints – like an email offer for 10 percent off the items they have been considering, or free shipping – that may be what ultimately brings about a conversion.  Nearly 60% of consumers say that email plays a role in their purchase decisions.
  4. Content Marketing:Content marketing allows marketing teams to be proactive in answering their users’ questions. Marketing teams create content, videos, and other assets to answer questions or provide context to consumers throughout the three stages of the buyer’s journey:
  • The awareness stage: Buyer realizes they have a need 
  • The consideration stage: Buyer determines a course of action to meet this need 
  • The decision stage: Buyer decides on a product / service to purchase to meet the need

5.SEO:Search engine optimization often goes hand in hand with content marketing.Marketing team wants to ensure their article appears in those top results. This is done by optimizing content for user experience and ensuring the technical elements are in place to enable search engine crawlers to easily find and index this content. 6.Pay-Per-Click:Pay-per-click is a form of paid advertising that allows marketing teams to essentially purchase traffic to their website. Marketers place ads on websites or search engines such as Google and Microsoft Bing, and pay a fee each time the ad is clicked on. These ads often appear at the top of the search results page, andare typically determined by bids on specific keywords, while banner ads on websites usually have set prices. 7.Affiliate Marketing:Affiliate marketing is similar to referral programs, it involves working with outside individuals or companies under the agreement that they promote your product in exchange for a commission from each sale that can be attributed to their efforts.  8.Mobile marketing:Mobile marketing initiatives can include many of the digital marketing strategies mentioned above, and typically leverages a combination of text messages, social media, email, push notifications, and mobile applications. The importance of mobile marketing is rising, as it is expected that by 2024, the number of mobile shoppers will rise to approximately 187.5 million users

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