Month: July 2021

WHAT IS PHONOLOGY AND PHONEME?

Our speech sounds can produce a wide variety of speech sounds. However , each language makes use of only a selected group of sounds .These selected sounds are organized in different ways in different languages .This selection and organization of speech sounds in an individual language is called Phonology .

PHONEMES

Every language has a definite number of distinctive sound units .These sound units constitute the phonemes of that language .They are the most basic and smallest elements in the expression system of a language .A phoneme may be defined as the minimal ,distinctive sound unit of a language .By minimal we mean that it cannot be sub-divide ; by distinctive we mean that , when one phoneme is substituted by another it produces a meaning change .Thus the phoneme is the smallest unit of sound that forms the basis of distinction between words in a language .The two words , for example , bat and cat are distinguished and differentiated by the initial phonemes of these two words , /b/ and /k/ .

When /p/ is substituted by /b/ in the word pit it becomes bit . With substitution , a different word with a different meaning is formed . Thus /p/ and /b/ are contrastive in English and hence they are two phonemes in English. Phonemic symbols are enclosed with in slant lines ; phonetic symbols within square brackets indicate the precise phonetic qualities of sounds represented by the symbols . It is also to be noted that phonemes refers to sounds and never to spellings .

The English RP has a system of forty four phonemes .Hindi has forty six phonemes and Malayalam has fifty two .All these languages have their own language specific phonemes .As phonemes are contrastive units of sound in the sound system of a particular language , they have validity only in that language.

WHAT IS PHONOLOGY AND PHONEME?

Our speech sounds can produce a wide variety of speech sounds. However , each language makes use of only a selected group of sounds .These selected sounds are organized in different ways in different languages .This selection and organization of speech sounds in an individual language is called Phonology .

PHONEMES

Every language has a definite number of distinctive sound units .These sound units constitute the phonemes of that language .They are the most basic and smallest elements in the expression system of a language .A phoneme may be defined as the minimal ,distinctive sound unit of a language .By minimal we mean that it cannot be sub-divide ; by distinctive we mean that , when one phoneme is substituted by another it produces a meaning change .Thus the phoneme is the smallest unit of sound that forms the basis of distinction between words in a language .The two words , for example , bat and cat are distinguished and differentiated by the initial phonemes of these two words , /b/ and /k/ .

When /p/ is substituted by /b/ in the word pit it becomes bit . With substitution , a different word with a different meaning is formed . Thus /p/ and /b/ are contrastive in English and hence they are two phonemes in English. Phonemic symbols are enclosed with in slant lines ; phonetic symbols within square brackets indicate the precise phonetic qualities of sounds represented by the symbols . It is also to be noted that phonemes refers to sounds and never to spellings .

The English RP has a system of forty four phonemes .Hindi has forty six phonemes and Malayalam has fifty two .All these languages have their own language specific phonemes .As phonemes are contrastive units of sound in the sound system of a particular language , they have validity only in that language.

WHAT IS PHONOLOGY AND PHONEME?

Our speech sounds can produce a wide variety of speech sounds. However , each language makes use of only a selected group of sounds .These selected sounds are organized in different ways in different languages .This selection and organization of speech sounds in an individual language is called Phonology .

PHONEMES

Every language has a definite number of distinctive sound units .These sound units constitute the phonemes of that language .They are the most basic and smallest elements in the expression system of a language .A phoneme may be defined as the minimal ,distinctive sound unit of a language .By minimal we mean that it cannot be sub-divide ; by distinctive we mean that , when one phoneme is substituted by another it produces a meaning change .Thus the phoneme is the smallest unit of sound that forms the basis of distinction between words in a language .The two words , for example , bat and cat are distinguished and differentiated by the initial phonemes of these two words , /b/ and /k/ .

When /p/ is substituted by /b/ in the word pit it becomes bit . With substitution , a different word with a different meaning is formed . Thus /p/ and /b/ are contrastive in English and hence they are two phonemes in English. Phonemic symbols are enclosed with in slant lines ; phonetic symbols within square brackets indicate the precise phonetic qualities of sounds represented by the symbols . It is also to be noted that phonemes refers to sounds and never to spellings .

The English RP has a system of forty four phonemes .Hindi has forty six phonemes and Malayalam has fifty two .All these languages have their own language specific phonemes .As phonemes are contrastive units of sound in the sound system of a particular language , they have validity only in that language.

WHAT IS PHONOLOGY AND PHONEME?

Our speech sounds can produce a wide variety of speech sounds. However , each language makes use of only a selected group of sounds .These selected sounds are organized in different ways in different languages .This selection and organization of speech sounds in an individual language is called Phonology .

PHONEMES

Every language has a definite number of distinctive sound units .These sound units constitute the phonemes of that language .They are the most basic and smallest elements in the expression system of a language .A phoneme may be defined as the minimal ,distinctive sound unit of a language .By minimal we mean that it cannot be sub-divide ; by distinctive we mean that , when one phoneme is substituted by another it produces a meaning change .Thus the phoneme is the smallest unit of sound that forms the basis of distinction between words in a language .The two words , for example , bat and cat are distinguished and differentiated by the initial phonemes of these two words , /b/ and /k/ .

When /p/ is substituted by /b/ in the word pit it becomes bit . With substitution , a different word with a different meaning is formed . Thus /p/ and /b/ are contrastive in English and hence they are two phonemes in English. Phonemic symbols are enclosed with in slant lines ; phonetic symbols within square brackets indicate the precise phonetic qualities of sounds represented by the symbols . It is also to be noted that phonemes refers to sounds and never to spellings .

The English RP has a system of forty four phonemes .Hindi has forty six phonemes and Malayalam has fifty two .All these languages have their own language specific phonemes .As phonemes are contrastive units of sound in the sound system of a particular language , they have validity only in that language.

Gender inequality

Gender inequality is the social process by which Mens, LGBTQ community and womens are not treated equally.

Gender equality is a human fight not a female fight.

Due to patriarchy many girls are hold back from striving for their dreams, receiving a quality education, medical facilities and overall awareness for their well being.

Everyday girls and boys see gender inequality in their homes, community, in textbooks, in media and among the adult.

Society assume an unequal responsibility for household work with mothers bearing the brunt of caregiving.

In schools, many girls receive less support than boys to pursue the studies they choose.

Rashida khatun says I realised the harm I would be causing myself if I agreed to get married. She in is enrolled in UNICEF supported program that provides out of school girls with basic numeracy, literacy and life skills.

Whenever we talk about gender inequality we always seems to focus on women but have anyone ever thought that what it’s like for men or LGBTQ community.

Gender equality, historically has been predominantly a women’s movement for women but I think the impact of gender inequality and how its affecting man hasn’t really been addressed.

– Emma Watson

  • Generally we see in our families that boys told to pursue maths in higher studies and girls were told to pursue Biology so that the male became engineer for female can be a doctor.
  • Whenever a boy wants to be a cook, singer, dancer he is being discouraged by society or his parent by saying that these are for girls.
  • It’s a perception in our patriarchal society that boys do not cry that the crime is only for girls.
    • Mens are stronger than women and they will never bow in front of anyone
    • That’s why mens will never admit their faults because they are meant to be dominant in this patriarchal society.
  • When a girl wanted to be an officer then she is being discouraged by the family by saying that this is the job for Boys.
  • The perception of our societies that the household works are made for womens .
  • If people see a girl with short hair, the peoples in society tends to point at her and think of her as a freak.
  • If a girl is not interested in cooking but she still has to do it and she is pressurized by the family and Society by saying that you have to go to someone’s home and you have to do it because it is made for you.

Let’s talk about LGBTQ community. It is is the second of three issues focused on social inequalities.

  • LGBTQ community faces gender inequality in their everyday life.
  • They face inequalities in employment, education, health, survival and political empowerment.
  • It is not the only way by which they faces social inequalities.
  • Lgbtq people faces housing discrimination and workplace discrimination.
  • They faces basic human right such as – marriage and family adoption.
  • They have been discarded from their homes at their birth. The only reason of this is that they are not a male or female.
  • Peoples doesn’t behave properly with them.

Is this what we called Gender Equality??

We blame society for gender inequalities and for everything but why we forget that society is because of us. we are the part of society and to change this society we have to change our own mentality.

Gender inequality

Gender inequality is the social process by which Mens, LGBTQ community and womens are not treated equally.

Gender equality is a human fight not a female fight.

Due to patriarchy many girls are hold back from striving for their dreams, receiving a quality education, medical facilities and overall awareness for their well being.

Everyday girls and boys see gender inequality in their homes, community, in textbooks, in media and among the adult.

Society assume an unequal responsibility for household work with mothers bearing the brunt of caregiving.

In schools, many girls receive less support than boys to pursue the studies they choose.

Rashida khatun says I realised the harm I would be causing myself if I agreed to get married. She in is enrolled in UNICEF supported program that provides out of school girls with basic numeracy, literacy and life skills.

Whenever we talk about gender inequality we always seems to focus on women but have anyone ever thought that what it’s like for men or LGBTQ community.

Gender equality, historically has been predominantly a women’s movement for women but I think the impact of gender inequality and how its affecting man hasn’t really been addressed.

– Emma Watson

  • Generally we see in our families that boys told to pursue maths in higher studies and girls were told to pursue Biology so that the male became engineer for female can be a doctor.
  • Whenever a boy wants to be a cook, singer, dancer he is being discouraged by society or his parent by saying that these are for girls.
  • It’s a perception in our patriarchal society that boys do not cry that the crime is only for girls.
    • Mens are stronger than women and they will never bow in front of anyone
    • That’s why mens will never admit their faults because they are meant to be dominant in this patriarchal society.
  • When a girl wanted to be an officer then she is being discouraged by the family by saying that this is the job for Boys.
  • The perception of our societies that the household works are made for womens .
  • If people see a girl with short hair, the peoples in society tends to point at her and think of her as a freak.
  • If a girl is not interested in cooking but she still has to do it and she is pressurized by the family and Society by saying that you have to go to someone’s home and you have to do it because it is made for you.

Let’s talk about LGBTQ community. It is is the second of three issues focused on social inequalities.

  • LGBTQ community faces gender inequality in their everyday life.
  • They face inequalities in employment, education, health, survival and political empowerment.
  • It is not the only way by which they faces social inequalities.
  • Lgbtq people faces housing discrimination and workplace discrimination.
  • They faces basic human right such as – marriage and family adoption.
  • They have been discarded from their homes at their birth. The only reason of this is that they are not a male or female.
  • Peoples doesn’t behave properly with them.

Is this what we called Gender Equality??

We blame society for gender inequalities and for everything but why we forget that society is because of us. we are the part of society and to change this society we have to change our own mentality.

GURU PURNIMA

Guru Purnima (Poornima) is a tradition dedicated to all the spiritual and academic Gurus, who are evolved or enlightened humans, ready to share their wisdom with no monetary expectation, based on Karma Yoga. It is celebrated as a festival in India, Nepal and Bhutan by Hindus, Jains and Buddhists. This festival is traditionally observed to honour one’s chosen spiritual teachers or leaders. It is observed on the full moon day (Purnima) in the Hindu month of Ashadha (June–July) as it is known in the Hindu calendar.  The festival was revived by Mahatma Gandhi to pay tribute to his spiritual guru, Shrimad Rajchandra. It is also known as Vyasa Purnima for it marks the birthday of Veda Vyasa, the sage who authored the Mahabharata and compiled the Vedas.

OBSERVANCES

he celebration of Guru Poornima is marked by spiritual activities and may include a ritualistic event in honor of the Guru; that is, the teachers which is called Guru Pooja. The Guru Principle is said to be a thousand times more active on the day of Guru Purnima than on any other day. The word Guru is derived from two words, gu and ru. The Sanskrit root gu means darkness or ignorance, and ru denotes the remover of that darkness. Therefore, a Guru is one who removes the darkness of our ignorance. Gurus are believed by many to be the most necessary part of life. On this day, disciples offer pooja (worship) or pay respect to their Guru (spiritual guide). In addition to having religious importance, this festival has great importance for Indian academics and scholars. Indian academics celebrate this day by thanking their teachers as well as remembering past teachers and scholars.

Traditionally the festival is celebrated by Buddhists in honor of the Buddha who gave his first sermon on this day at Sarnath, Uttar Pradesh, India. In the yogic tradition, the day is celebrated as the occasion when Shiva became the first Guru, as he began the transmission of yoga to the Saptarishis. Many Hindus celebrate the day in honor of the great sage Vyasa, who is seen as one of the greatest Gurus in ancient Hindu traditions and a symbol of the Guru-shishya tradition. Vyasa was not only believed to have been born on this day, but also to have started writing the Brahma Sutras on ashadha sudha padyami, which ends on this day. Their recitations are a dedication to him, and are organised on this day, which is also known as Vyasa Purnima. The festival is common to all spiritual traditions in Hinduism, where it is an expression of gratitude toward the teacher by their disciple. Hindu ascetics and wandering monks (sanyasis), observe this day by offering puja to their Guru, during the Chaturmas, a four-month period during the rainy season, when they choose seclusion and stay at one chosen place; some also give discourses to the local public. Students of Indian classical music and Indian classical dance, which also follow the Guru shishya parampara, and celebrate this holy festival around the world. According to the Puranas, Shiva is considered the first Guru.

TRADITIONS IN INDIA

Irrespective of their religions, Indian academics celebrate this day by thanking their teachers. Many schools, colleges and universities have events in which students thank their teachers and remember past scholars. Alumni visit their teachers and present gifts as a gesture of gratitude.

Students arrange different art-competitions accordingly. The main tradition among guru-shishya is blessings (i.e. student greet his/her guru) by reciting a poetry or quote and the guru gives blessings for success and happiness of an individual. In short, guru purnima is a traditional way of Indians celebrating Teacher’s Day. According to FestiManiac, celebrating guru purnima with parents is the real motivation of the day.

In India, Hindu disciples often worship their spiritual teacher (or his idol) on the day of Guru Purnima.

GURU PURNIMA

Guru Purnima (Poornima) is a tradition dedicated to all the spiritual and academic Gurus, who are evolved or enlightened humans, ready to share their wisdom with no monetary expectation, based on Karma Yoga. It is celebrated as a festival in India, Nepal and Bhutan by Hindus, Jains and Buddhists. This festival is traditionally observed to honour one’s chosen spiritual teachers or leaders. It is observed on the full moon day (Purnima) in the Hindu month of Ashadha (June–July) as it is known in the Hindu calendar.  The festival was revived by Mahatma Gandhi to pay tribute to his spiritual guru, Shrimad Rajchandra. It is also known as Vyasa Purnima for it marks the birthday of Veda Vyasa, the sage who authored the Mahabharata and compiled the Vedas.

OBSERVANCES

he celebration of Guru Poornima is marked by spiritual activities and may include a ritualistic event in honor of the Guru; that is, the teachers which is called Guru Pooja. The Guru Principle is said to be a thousand times more active on the day of Guru Purnima than on any other day. The word Guru is derived from two words, gu and ru. The Sanskrit root gu means darkness or ignorance, and ru denotes the remover of that darkness. Therefore, a Guru is one who removes the darkness of our ignorance. Gurus are believed by many to be the most necessary part of life. On this day, disciples offer pooja (worship) or pay respect to their Guru (spiritual guide). In addition to having religious importance, this festival has great importance for Indian academics and scholars. Indian academics celebrate this day by thanking their teachers as well as remembering past teachers and scholars.

Traditionally the festival is celebrated by Buddhists in honor of the Buddha who gave his first sermon on this day at Sarnath, Uttar Pradesh, India. In the yogic tradition, the day is celebrated as the occasion when Shiva became the first Guru, as he began the transmission of yoga to the Saptarishis. Many Hindus celebrate the day in honor of the great sage Vyasa, who is seen as one of the greatest Gurus in ancient Hindu traditions and a symbol of the Guru-shishya tradition. Vyasa was not only believed to have been born on this day, but also to have started writing the Brahma Sutras on ashadha sudha padyami, which ends on this day. Their recitations are a dedication to him, and are organised on this day, which is also known as Vyasa Purnima. The festival is common to all spiritual traditions in Hinduism, where it is an expression of gratitude toward the teacher by their disciple. Hindu ascetics and wandering monks (sanyasis), observe this day by offering puja to their Guru, during the Chaturmas, a four-month period during the rainy season, when they choose seclusion and stay at one chosen place; some also give discourses to the local public. Students of Indian classical music and Indian classical dance, which also follow the Guru shishya parampara, and celebrate this holy festival around the world. According to the Puranas, Shiva is considered the first Guru.

TRADITIONS IN INDIA

Irrespective of their religions, Indian academics celebrate this day by thanking their teachers. Many schools, colleges and universities have events in which students thank their teachers and remember past scholars. Alumni visit their teachers and present gifts as a gesture of gratitude.

Students arrange different art-competitions accordingly. The main tradition among guru-shishya is blessings (i.e. student greet his/her guru) by reciting a poetry or quote and the guru gives blessings for success and happiness of an individual. In short, guru purnima is a traditional way of Indians celebrating Teacher’s Day. According to FestiManiac, celebrating guru purnima with parents is the real motivation of the day.

In India, Hindu disciples often worship their spiritual teacher (or his idol) on the day of Guru Purnima.

Why India’s gaming industry is on the rise ?

-India’s soaring gaming industry is valued at $930 million, and is number one in the world.
-India has over 560 million internet users, making it the second-largest internet consumer.
-Investors can expect a 10-year growth outlook with a $3.8 billion valuation by 2024.
-The first nine months of 2020 saw India rise to the number one spot in mobile game downloads worldwide, clocking 7.3 billion installs and raking in a 17% market share of the installs volume, as per SensorTower’s data.

Over 50% of India’s population is below the age of 25, and 60% of the nation’s gamers are under 25 years of age too. The gaming userbase surpassed 365 million in March 2020 as per KPMG’s media and entertainment report.

Mobiles staging the games

Mobile users form an overwhelming 85% of the industry, followed by PC users at 11% and tablet users at 4%. Internet penetration is 30%. Inc42 determined that the revenue of major Indian gaming and eSports companies was $68 million in 2019.

Mobile gaming takes the largest chunk of the gaming market thanks to access to affordable smartphones growing at 15% year-on-year for the past five years in India, high-speed 4G internet penetration and the world’s lowest data tariffs. Together with the rise of mobile games, these factors feed into India’s youth having a growing appetite for content.

At its peak, PUBG Mobile had an estimated 34 million Indians playing daily. Indians alone were responsible for downloading the battle royale genre title a whopping 175 million times.

A greater willingness to pay for services comes from improved disposable incomes at purchasing power parity (25% over 2016 levels) and wider adoption of digital payments as per Deloitte’s Telecom, Media and Telecommunications Predications report.

How COVID-19 turned us away from TV

The COVID-19 pandemic saw a shift in media and entertainment consumption trends, with KPMG estimating a 20% contraction in 2020 in typical segments such as film, TV and print. In contrast, they foresee rapid change to gaming and digital media consumption, projecting global growth bouncing up to 33% to reach $25.4 billion in 2021.

This is lent credence by gaming platforms such as Google Play and Apple App Storerecording 50% increases in engagement during lockdown. BARC & Nielsen report that Indians now spend 218 minutes gaming versus 151 minutes before lockdown.

Investors including Sequoia Capital and Kalaari Capital have already increased their investments by 78% during 2020 to $173 million, as per Tracxn Technologies data. There are now over 400 gaming companies in India, as reported by Maple Capital Advisors.

The surge in gaming comes from a growing need for virtual entertainment with friends, family and peer groups, coupled with the rise in influencers encouraging Indians to play more games. With digital consumption becoming mainstream, the demand for more diverse content has also grown.

Portable games fill in as virtual social spaces satisfying purchasers’ necessities to interface in testing times. Gaming cuts across geologies and penetrates both level one and two urban areas, and metropolitan and rustic regions the same.

An Inc42 report on the eSports scene found that eSports in India represents 4% of the country’s userbase and shaped simply more than 9% of industry income before the pandemic. This area is required to develop 36% year-on-year in the following three years, with extended income of $95 for 2020. The Indian eSports crowd for serious gaming competitions previously arrived at 17 million out of 2020 versus 6 million out of 2017.

Newzoo predicts that IP-holders looking to carry their establishments to new mediums will pick versatile gaming as the favored stage in view of lower advancement costs and more limited time spans. The most mainstream gaming sorts are the hypercasual and easygoing classifications which incorporates well known games like Hunter Assassin, Talking Tom and Carrom Pool, separately.

Designers should keep on making versatile first encounters, however guzzle new points of view that are more comprehensive towards female crowds.

How publicizing is adjusting

Publicists can successfully target crowds who as of now mess around with credible brand informing. Gaming partners share comparable segment and conduct profiles.

Newzoo tracked down that 80% of Indians burn-through food or beverages consistently while messing around. This data is basic to FMCG brands in fostering their promoting methodology. Brands can use these channels to assemble trust and commitment with possible clients.

The Indian gaming industry has developed almost 60% throughout the most recent three years, and the area gives no indications of easing back. In the long haul, it might can possibly surpass Indian film industry incomes, which are by and by more than twofold that of the gaming business. The normal buyer is esteem cognizant and value touchy, and the item methodologies and adaptation models mirror this.

Most income in gaming is created from promoting, and a more modest extent comes from client in-application buys. Up until this point, the plan of action has been unequivocally allowed to-play and is the norm in versatile gaming, a low-section obstruction for would-be gamers.

This is changing; according to the white paper, Understanding Value in Media: Perspectives from Consumers and Industry, connected with gamers are bound to be down help membership endorsers than different media and amusement purchasers. This is not normal for the conduct of connected video, music and sports buyers.

Guideline and ability especially on the public authority’s radar

As gaming develops, the Indian government is relied upon to assume a more dynamic part in working with and directing the business.

As of late, Indian executive Narendra Modi required the improvement of content advancing native Indian culture. Controllers are now observing organization information protection arrangements, for example, stockpiling and the transmission of information having a place with Indian clients.

Then, at that point there’s the expanding dream sports section, which presently despises autonomous legitimate acknowledgment, despite the fact that it rounded up $338 million in the last monetary year. The public authority’s arranging think tank, Niti Aayog, distributed its first draft rules proposed for the lead and guideline of imagination sports, however noticed that the portion could draw in FDI inflows of $1 billion in the coming not many years.

The Indian government is likewise expected to set up industry and the scholarly world interfaces to cultivate new profession ways in gaming and to develop an impressive ability pool in the area.

Why India's gaming industry is on the rise ?

-India’s soaring gaming industry is valued at $930 million, and is number one in the world.
-India has over 560 million internet users, making it the second-largest internet consumer.
-Investors can expect a 10-year growth outlook with a $3.8 billion valuation by 2024.
-The first nine months of 2020 saw India rise to the number one spot in mobile game downloads worldwide, clocking 7.3 billion installs and raking in a 17% market share of the installs volume, as per SensorTower’s data.

Over 50% of India’s population is below the age of 25, and 60% of the nation’s gamers are under 25 years of age too. The gaming userbase surpassed 365 million in March 2020 as per KPMG’s media and entertainment report.

Mobiles staging the games

Mobile users form an overwhelming 85% of the industry, followed by PC users at 11% and tablet users at 4%. Internet penetration is 30%. Inc42 determined that the revenue of major Indian gaming and eSports companies was $68 million in 2019.

Mobile gaming takes the largest chunk of the gaming market thanks to access to affordable smartphones growing at 15% year-on-year for the past five years in India, high-speed 4G internet penetration and the world’s lowest data tariffs. Together with the rise of mobile games, these factors feed into India’s youth having a growing appetite for content.

At its peak, PUBG Mobile had an estimated 34 million Indians playing daily. Indians alone were responsible for downloading the battle royale genre title a whopping 175 million times.

A greater willingness to pay for services comes from improved disposable incomes at purchasing power parity (25% over 2016 levels) and wider adoption of digital payments as per Deloitte’s Telecom, Media and Telecommunications Predications report.

How COVID-19 turned us away from TV

The COVID-19 pandemic saw a shift in media and entertainment consumption trends, with KPMG estimating a 20% contraction in 2020 in typical segments such as film, TV and print. In contrast, they foresee rapid change to gaming and digital media consumption, projecting global growth bouncing up to 33% to reach $25.4 billion in 2021.

This is lent credence by gaming platforms such as Google Play and Apple App Storerecording 50% increases in engagement during lockdown. BARC & Nielsen report that Indians now spend 218 minutes gaming versus 151 minutes before lockdown.

Investors including Sequoia Capital and Kalaari Capital have already increased their investments by 78% during 2020 to $173 million, as per Tracxn Technologies data. There are now over 400 gaming companies in India, as reported by Maple Capital Advisors.

The surge in gaming comes from a growing need for virtual entertainment with friends, family and peer groups, coupled with the rise in influencers encouraging Indians to play more games. With digital consumption becoming mainstream, the demand for more diverse content has also grown.

Portable games fill in as virtual social spaces satisfying purchasers’ necessities to interface in testing times. Gaming cuts across geologies and penetrates both level one and two urban areas, and metropolitan and rustic regions the same.

An Inc42 report on the eSports scene found that eSports in India represents 4% of the country’s userbase and shaped simply more than 9% of industry income before the pandemic. This area is required to develop 36% year-on-year in the following three years, with extended income of $95 for 2020. The Indian eSports crowd for serious gaming competitions previously arrived at 17 million out of 2020 versus 6 million out of 2017.

Newzoo predicts that IP-holders looking to carry their establishments to new mediums will pick versatile gaming as the favored stage in view of lower advancement costs and more limited time spans. The most mainstream gaming sorts are the hypercasual and easygoing classifications which incorporates well known games like Hunter Assassin, Talking Tom and Carrom Pool, separately.

Designers should keep on making versatile first encounters, however guzzle new points of view that are more comprehensive towards female crowds.

How publicizing is adjusting

Publicists can successfully target crowds who as of now mess around with credible brand informing. Gaming partners share comparable segment and conduct profiles.

Newzoo tracked down that 80% of Indians burn-through food or beverages consistently while messing around. This data is basic to FMCG brands in fostering their promoting methodology. Brands can use these channels to assemble trust and commitment with possible clients.

The Indian gaming industry has developed almost 60% throughout the most recent three years, and the area gives no indications of easing back. In the long haul, it might can possibly surpass Indian film industry incomes, which are by and by more than twofold that of the gaming business. The normal buyer is esteem cognizant and value touchy, and the item methodologies and adaptation models mirror this.

Most income in gaming is created from promoting, and a more modest extent comes from client in-application buys. Up until this point, the plan of action has been unequivocally allowed to-play and is the norm in versatile gaming, a low-section obstruction for would-be gamers.

This is changing; according to the white paper, Understanding Value in Media: Perspectives from Consumers and Industry, connected with gamers are bound to be down help membership endorsers than different media and amusement purchasers. This is not normal for the conduct of connected video, music and sports buyers.

Guideline and ability especially on the public authority’s radar

As gaming develops, the Indian government is relied upon to assume a more dynamic part in working with and directing the business.

As of late, Indian executive Narendra Modi required the improvement of content advancing native Indian culture. Controllers are now observing organization information protection arrangements, for example, stockpiling and the transmission of information having a place with Indian clients.

Then, at that point there’s the expanding dream sports section, which presently despises autonomous legitimate acknowledgment, despite the fact that it rounded up $338 million in the last monetary year. The public authority’s arranging think tank, Niti Aayog, distributed its first draft rules proposed for the lead and guideline of imagination sports, however noticed that the portion could draw in FDI inflows of $1 billion in the coming not many years.

The Indian government is likewise expected to set up industry and the scholarly world interfaces to cultivate new profession ways in gaming and to develop an impressive ability pool in the area.

Air pollution management

 In the wake of rapid urbanization, alarmingly high levels of air pollution can be seen in the metropolitan cities like Delhi. Air pollution management is the need of the hour in order to protect our environment and restore the natural purity of air. 


Air pollution : A rising concern 

Air pollution is caused due to the presence of undesirable solid or gaseous particles in the air. It is considered to be one of the major threats to environmental health. The origin of air pollution can be traced back to the time when humans had discovered the usage of firewood. But it started increasing drastically in the beginning of the 20th century due to high scale usage of petrol and diesel. 

Concentration of industries and rapid growth in usage of motor vehicles in the densely populated cities led to high density of pollution. This can not only impact the polluted city or nearby regions, but can also affect the global environment. Ozone layer present in the Stratosphere plays a significant role as a shield against the harmful ultraviolet rays. Depletion of ozone layer and acidification of rain are the consequences of rising pollution levels in the air. 

High levels of harmful gases like Carbon Monoxide are released by poorly maintained vehicles, burning of wood, coal,  or other natural gases. Nitrogen Oxide, Sulphur Oxides, and Lead are some other dangerous chemicals causing air pollution. Prolonged exposure to such pollutants can cause lung diseases, asthma, and chronic bronchitis. These pollutants can also affect the plants as pollutants break down the waxy coating on the leaves which disturbs the process of photosynthesis. 

Management of air pollution

Some stringent laws have been imposed to curb the pollution and control emission of toxic gases.  

  • Motor Vehicle Act was introduced in 1988 by the Ministry of Road Transport and Highways. It includes punishment for offences related to air pollution by vehicles. According to the act vehicles emitting gases more than the prescribed limit are punishable. Requirement of a pollution certificate for the vehicle is also mandatory under the act.  
  • Air Pollution Control Act introduced in 1981 aims to limit the emission of particulate matter, Lead, Carbon Monoxide, Sulphur and other such gases. Industries, vehicles, and power plants are punishable if they release more than the prescribed limits of these harmful pollutants. A penalty fine or imprisonment can be given for violation of the rules. The act is implemented and ensured by the Pollution Control Board to improve the air quality.

Role of individuals to curb air pollution

  • First and foremost duty of an individual is to minimise the usage of vehicles emitting pollution as far as possible. This can be achieved by using public transport, cycling or walking for short distances, and car-pooling. 
  • Avoid smoking, especially in public places as it harms the health of the individual and pollutes the air inhaled by people in the vicinity
  • Inform the Pollution Control Board in writing about any industry exceeding the pollution limit and report to the local authorities about cutting down of trees without permission in the locality. 

Air pollution can be managed with the help of collective efforts by the people. It is our duty to act responsibly and incorporate eco-friendly methods in our daily lifestyle as much as possible. 

Space Travel – Worth It??

With the rapid increase in technology and science, we are just inch away from low earth orbit tourism. In the matter of few years we will be able to tour not the whole world but the space too. People will have the opportunity to see the beautiful curvature of Earth. SpaceX, Axiom space and Boeing , are some of the projects , that are focusing on making space tourism possible in early 2022. All these developments seems so surreal and out of fantasy. Who would not like to see the Earth from up above??

Billionaires Jeff Bezos and Richard Branson has already successfully toured the space in their own built spacecraft,this year. With this, they have created the history in the era of space travel. Richard Branson’s company Virgin Galactic is also offering tourism tickets and so far 600 tickets have been sold. The list of people flying next year includes big celebrities like Tom Hunks, Leonardo DiCaprio, Justin Bieber and Lady Gaga.It is worth to know that the cost to travel is around $250000. Thus , only 0.1% of the richest shall have the privilege to travel.

Idea of travelling space is very fascinating but the cost ( not just the price) is equally disturbing. The amount of environmental damage ot will do is unfathomable.The amount of heat generates while launching these rockets is so large that it creates a pool of ozone layer on ground, which is dangerously harmful for every living being. Virgin Galactic spacecraft produces 12kg of CO2 each mile which is 60 times greater than normal flight, also the Nitrous Oxide released from these rockets are depleting the Ozone layer in atmosphere.While only the richest will be able to afford space tourism, the rest will have to bear its negative effects. So is it worth it??

After his space tour, Jeff Bezos said, “You can’t imagine how thin the atmosphere is when you see it from above”, this is very ironic. He also hinted on moving all the polluting industries into space. All these ideas are fantastic and appreciable but it is also true that execution of such ideas will take more than 10 to 20 years and by then space tourism will be on full swing.

Many climate activists are criticizing these three billionaire ( Jeff Bezos, Elon Musk and Richard Branson ) for their space race. Every climate activists are working so hard to reduce pollution and in this scenario inclusion of space tourism seems not so good idea for them.

Space Travel – Worth It??

With the rapid increase in technology and science, we are just inch away from low earth orbit tourism. In the matter of few years we will be able to tour not the whole world but the space too. People will have the opportunity to see the beautiful curvature of Earth. SpaceX, Axiom space and Boeing , are some of the projects , that are focusing on making space tourism possible in early 2022. All these developments seems so surreal and out of fantasy. Who would not like to see the Earth from up above??

Billionaires Jeff Bezos and Richard Branson has already successfully toured the space in their own built spacecraft,this year. With this, they have created the history in the era of space travel. Richard Branson’s company Virgin Galactic is also offering tourism tickets and so far 600 tickets have been sold. The list of people flying next year includes big celebrities like Tom Hunks, Leonardo DiCaprio, Justin Bieber and Lady Gaga.It is worth to know that the cost to travel is around $250000. Thus , only 0.1% of the richest shall have the privilege to travel.

Idea of travelling space is very fascinating but the cost ( not just the price) is equally disturbing. The amount of environmental damage ot will do is unfathomable.The amount of heat generates while launching these rockets is so large that it creates a pool of ozone layer on ground, which is dangerously harmful for every living being. Virgin Galactic spacecraft produces 12kg of CO2 each mile which is 60 times greater than normal flight, also the Nitrous Oxide released from these rockets are depleting the Ozone layer in atmosphere.While only the richest will be able to afford space tourism, the rest will have to bear its negative effects. So is it worth it??

After his space tour, Jeff Bezos said, “You can’t imagine how thin the atmosphere is when you see it from above”, this is very ironic. He also hinted on moving all the polluting industries into space. All these ideas are fantastic and appreciable but it is also true that execution of such ideas will take more than 10 to 20 years and by then space tourism will be on full swing.

Many climate activists are criticizing these three billionaire ( Jeff Bezos, Elon Musk and Richard Branson ) for their space race. Every climate activists are working so hard to reduce pollution and in this scenario inclusion of space tourism seems not so good idea for them.

Digital Marketing

In the present innovatively progressed world, computerized showcasing is the better approach to advance and sell items. Contrasted with customary showcasing, it is practical, effectively oversaw, and easy to dissect and learn. Missions can very quickly be changed to improve and sell more. Be that as it may, because of information mining, it has additionally gotten hazardous and in excess of a device. It is as though the client can turn into the item because of data sold.

Significance of Digital Marketing

As of now referenced, today we live in an innovatively progressed world where the sky is the limit through the web. Advanced promoting capacities and is conceivable simply because of the web and that’s it. It is the center of what advanced advertising is.

In a general public where we battle with shortage and rising costs, computerized advertising is the best approach to turn that around. The web is effectively available by everybody in any piece of the globe. It is as of now not just for a particular class of society. It is simpler to associate with individuals and without meeting them. Computerized promoting is a benefit for organizations in this period.

It is staggeringly advantageous for individuals to purchase anything needed from the web without taking a foot outside of their homes. It saves time and shows an individual the different audits individuals have left. An individual can undoubtedly analyze costs on different sites and pick what is most appropriate to their necessities. It is advantageous to the individuals who are crippled and can assist them with completing their work and carry on with an existence of freedom.

It additionally helps organizations themselves, huge or little. The brokers can promote for less cash, or in any event, free of charge on the off chance that one realizes how to do it well. Items can frequently circulate around the web with no cash being put resources into advertising. It helps private companies significantly and assists them with getting foothold.

The Problem With Digital Marketing

One fundamental issue with computerized advertising is information mining. No standards or laws have been set up to control the purchasing of clients’ information. It is utilized so much that it has been said that the client has become an item.

It is spoken as a fear inspired notion that we are being spied upon. In any case, that isn’t a long way from reality. Previous workers of Google, Twitter, Instagram, Facebook, and so on, have discussed how much information is put away by sites of clients that utilization web-based media locales. This data is offered to advertisers so they can target explicit crowds with their items. These destinations are intended to keep the individual returning and drawing in with the locales. Practically like a compulsion. Evidence of this is how much the paces of web based shopping expanded during the lockdown. This implies that online media is perilous and has gotten in excess of a device.

End of Digital Marketing Article

Computerized promoting significantly helps all organizations, of all shapes and sizes, take off. It is essential nowadays and even assists with the business issue. This type of advertising is the way one can exploit innovation and further their business. However, it is additionally urgent for clients to be cautious about what data is put out on the web to remain safe. There should be an equilibrium of both, and organizations ought to be burdened on the measure of information they have.

Digital Marketing

In the present innovatively progressed world, computerized showcasing is the better approach to advance and sell items. Contrasted with customary showcasing, it is practical, effectively oversaw, and easy to dissect and learn. Missions can very quickly be changed to improve and sell more. Be that as it may, because of information mining, it has additionally gotten hazardous and in excess of a device. It is as though the client can turn into the item because of data sold.

Significance of Digital Marketing

As of now referenced, today we live in an innovatively progressed world where the sky is the limit through the web. Advanced promoting capacities and is conceivable simply because of the web and that’s it. It is the center of what advanced advertising is.

In a general public where we battle with shortage and rising costs, computerized advertising is the best approach to turn that around. The web is effectively available by everybody in any piece of the globe. It is as of now not just for a particular class of society. It is simpler to associate with individuals and without meeting them. Computerized promoting is a benefit for organizations in this period.

It is staggeringly advantageous for individuals to purchase anything needed from the web without taking a foot outside of their homes. It saves time and shows an individual the different audits individuals have left. An individual can undoubtedly analyze costs on different sites and pick what is most appropriate to their necessities. It is advantageous to the individuals who are crippled and can assist them with completing their work and carry on with an existence of freedom.

It additionally helps organizations themselves, huge or little. The brokers can promote for less cash, or in any event, free of charge on the off chance that one realizes how to do it well. Items can frequently circulate around the web with no cash being put resources into advertising. It helps private companies significantly and assists them with getting foothold.

The Problem With Digital Marketing

One fundamental issue with computerized advertising is information mining. No standards or laws have been set up to control the purchasing of clients’ information. It is utilized so much that it has been said that the client has become an item.

It is spoken as a fear inspired notion that we are being spied upon. In any case, that isn’t a long way from reality. Previous workers of Google, Twitter, Instagram, Facebook, and so on, have discussed how much information is put away by sites of clients that utilization web-based media locales. This data is offered to advertisers so they can target explicit crowds with their items. These destinations are intended to keep the individual returning and drawing in with the locales. Practically like a compulsion. Evidence of this is how much the paces of web based shopping expanded during the lockdown. This implies that online media is perilous and has gotten in excess of a device.

End of Digital Marketing Article

Computerized promoting significantly helps all organizations, of all shapes and sizes, take off. It is essential nowadays and even assists with the business issue. This type of advertising is the way one can exploit innovation and further their business. However, it is additionally urgent for clients to be cautious about what data is put out on the web to remain safe. There should be an equilibrium of both, and organizations ought to be burdened on the measure of information they have.