Print Media as Oldest Mean of Communication
Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Whether it is the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon is that mass media is an inseparable part of our lives. Entertainment and media always go hand in hand but in addition to entertainment, mass media are an effective medium for communication, dissemination of information, advertising, marketing, and expressing and sharing views, opinions, and ideas.
Newspapers
Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene. In the early days, newspapers were the only medium that the masses at large depended on, for daily news. A newspaper carries all kinds of communication-related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc.
Magazines
Magazines are another type of popular culture print media. They usually cater to a specific type of audience who is looking for information based on a particular subject. Magazines cover a plethora of topics, like current affairs, business, finance, consumers, gadgets, self-help, luxury, lifestyle, beauty, fashion, entertainment, travel, etc.
Booklets and Brochures
Booklets and brochures are a part of the promotional literature of a product or an organization.
Direct Mailers
Direct mailers are small pamphlets, which are devices for direct advertising and marketing. Usually, they arrive at our doorstep through the postal mail. Direct mails are a relatively cheaper option of marketing as bulk advertising is cost-effective through the post. Most of them include colorful advertisements, discount and gift coupons, pre-approved credit card offers, automobile, realtor, and political promotions.
Handbills or Flyers
Handbills or flyers is a form of communication, which is printed on a small paper. It is easy to carry, colorful and attractive. These are useful mainly for restaurants, hotels, nightclubs, political campaigns, rallies, political campaigns, etc.
Billboards
Billboards or hoardings are huge advertisements that are put up at a height in strategic locations to fetch more attention. They usually attract the targeted audience by their bold colors, attention-grabbing headlines, creativity, designs, special effects, etc.
Books
Last but not the least, books are a significant medium of mass communication as they have a large reader base. The expressions and opinions of the writer are taken to the readers in the form of a compiled book.
Eduindex News 