HISTORY OF TAJ MAHAL

Taj Mahal is one of the seven wonders in the world .Taj Mahal History has its own interesting story behind its inspiration and construction. The Taj Mahal is one of the best mausoleums of all times. It is a monument built with ivory-white marble located in Agra, Uttar Pradesh. The Taj Mahal incorporates and expands on design traditions of Persian architecture and earlier Mughal architecture.

In the sixteenth century, the tomb was built by a Mughal Emperor Shah Jahan (son of Mughal Emperor Jahangir), for his wife as a tribute to her after her demise. Shah Jahan, at the age of 14, married a Persian princess, Mumtaz Mahal. He had many wives but was intensely in love with Mumtaz and she too returned the same. Mumtaz was known for her mesmerizing beauty and grace. In 1632, unfortunately, after giving birth to their 14th child, a baby girl, Mumtaz Mahal passed away. The last wish to Shah Jahan was, he would not marry again and would build a palace (Mahal) as an essence of their infinite love. It was the same year when Shah Jahan started building the monument for his beloved wife. Further moving on in the history of Taj mahal its construction took many years. Several laborers, masons, artisans, in layers, painters, stone-cutters and calligraphers were called from not only different parts of the country but also from all over Asia and Iran. Around Twenty two thousand laborers worked extremely hard for making this white castle. Most of the white marble was brought from Rajasthan, India. The construction was completed in 1653 as mentioned in the Taj Mahal History. It is said that after the construction Shah Jahan had cut the hands of all the laborers so that they cannot make such a beautiful monument again.
Shah Jahan had for sons, among whom was Auarangzeb. Shah Jahan wanted his eldest son to become his heir but Aurangzeb, in the greed of the thrown, overthrew and imprisoned Shah Jahan and had a conflict with his brothers for the sake of the thrown. Shah Jahan could not bear all this and died in 1666 as per the history records. Then, he was also buried alongside of Mumtaz Mahal under the dome of the palace. By the late 19th century, parts of the buildings had fallen badly into disrepair. During the time of the Indian rebellion of 1857, the Taj Mahal was defaced by British soldiers and government officials, who chiseled out precious stones and lapis lazuli from its walls.

At the end of the 19th century, British viceroy Lord Curzon ordered a massive restoration project, which was completed in 1908. He also commissioned the large lamp in the interior chamber, modeled after one in a Cairo mosque. During this time the garden was remodeled with British-style lawns that are still in place today.After Independence ,our government took measures to protect to protect the Taj Mahal. Taj Mahal is one of the wonders that brings proud due to its marvellous.

New Delhi – India 's capital

 

New Delhi is the capital of India. Shahjahanabad is the old name of New Delhi. It is famous for all the historical places, monuments and many more. New Delhi’s famous food is rolls, parantha, butter chicken chat etc. Gulab jamun is the sweet and oldest dresser in Delhi.

So here are some best destinations to visit in New Delhi.

Let’s begin

1. Qutub Minar

Qutub Minar is a 73-metre tall minaret. The tower contains five storeys from which the third is adorned with red sandstone while the fourth and fifth are constructed in marble and sandstone. 

You can visit from 7 am to 5 pm

The entry fee for Indians is INR 30 and for foreigners INR 500.

2. India Gate

India Gate is the symbol of the 70,000 Indian soldiers who lost their lives battling against the foreign army during World War. It is a popular picnic spot on winter afternoons and summer evenings.

It is open 24 hours a day and seven days a week.

Central secretariat, New Delhi is the nearest metro station.

3. Red Fort

Red Fort is constructed by the mughals in 16The red Red gets its name from massive red sandstone walls. It is spread over an area of 254 acres. This architecture looks more beautiful because of the Moti Masjid, Hira Mahal, imperial bath, Peacock throne and step well.

It is open from 9.30 am to 4.30 pm and is closed every Monday.

The nearest metro station is Chandni Chowk, New Delhi

The entry fee for Indians is INR 10 and for foreigners INR 150.

4. Akshardham Temple

It is dedicated to Bhagwan Swaminarayan. It has a step wall-style courtyard and 60 acres of land featuring the bronze statues of Indian heroes.

Its time is 9.30 am to 6.30 pm

The nearest metro station is Akshardham, New Delhi

The entry fee for adults is  INR 170 and INR 100 for children.

5. KidZania

Kidzania is a learning centre for kids. If you want to educate and make a playful mind Kidzania is a must you go? In Kidzania children learns to explore the world and develop their skills. It has playgrounds and many activities to do. Children love Kidzania because it’s the kind of enjoyment they want.

Timing 10.30 am to 6.30 pm and closed on Monday

The nearest metro station is Sector -18 Noida

Tickets INR 1300 (kids), INR 700 (toddlers), and INR 500 (adults).

If you want to visit New Delhi for a vacation then you have taken the right decision to enjoy your time. 

the ultimate guide about branding in marketing!

 the ultimate guide about branding in marketing!

what is branding? Branding is an activity or procedure which contains creating any unique name or image or logo of any company, product, or service. its main purpose is to influence people towards our business .it is done through spending money on advertisement.

Branding helps a business to build its own presence in the market which is always remembered by loyal customers. A brand can be a name, symbol, term, or any signature or logo which distinguishes any business or its products from its rivals in the eyeballs of customers.

features of branding:

  • Create loyalty:

for any business, customers loyalty plays a very important role in its growth as when the customers start trusting the brand then it retains and connects them with the brand as there is a certain type of people who have any specific choice of the brand which they follow when they are looking for the similar type of service which the business is catering.

  • Maintain consistency:

Building a brand is not easy for which every business needs to be consistent about their promises which they do in their advertisement otherwise it would hardly take seconds for a customer to switch from one to another brand as they have innumerable choices.

  • Proper targeting :

every business is not meant for every age people as they have a specific audience who buys their products so the business should build its brand among those specific people only as it can not target everyone who doesn’t require as well, so before deciding on any brand strategy the business should keep its potential audience in its minds and then implement.

what should a Brand do?

  • A brand helps a business to deliver its message clearly to its audience.
  • it helps in building the loyalty of customers towards the business.
  • it ensures the brand’s reputation or trustworthiness in the market.
  • it encourages the customers for purchasing the business products.
  • it connects the emotional touch of the customer with the product .

How to build a Brand marketing strategy?

  • Define your brand objective or purpose:

Firstly think about your business whether it’s small or big does not matter and find out what is unique to your business that can help your business to build its brand. for this you need to find out answers to these 3 questions :

1: what problem your products or services is resolving?
2: does the brand is impactful for this planet?
3: how do you want your brand should make people feel?

  • Define your target market:

after deciding your purpose now the business needs to decide its potential audience whom they have to target as every business is not meant for everyone so the business has to find its niche market where they need to target for which they need to focus on some of these factors ;

  • Age and gender
  • hobbies & passion
  • where your customers usually go shopping?
  • In which social media platform your customers are highly active?

3: Form the brand reules or guildeines :

Brand guidelines are about some rules which a business needs to follow consistently to build trust and reputation in the market. some factors covered under it are:

  • logo design
  • elements
  • typography
  • usage examples
  • tone of voice

4: Start reading about the competition:

every business should have a list of its competitor with whom they are fighting in the market. the list should contain details about their price, product, and brand strategy. it will help them to understand their competitor’s strategy well.

5: Evolve your brand:

No business is certain for a long time as when in the environment certain changes took place then every business also has to adopt those changes as it could involve changes in customer preference, shifting in fashion or trends or entry of new business or rivals so every business needs to handle these changes while maintaining its business consistency.


I hope it will help you!

India to be among the Developed Nations in the next 25 years.

In his Independence Day speech on Monday, Prime Minister Narendra Modi said that India should take a pledge to become a developed country by 2047 – the 100th year of independence.

The prime minister urged citizens of the country to work towards achieving the “panch pran”, or five pledges, in the next 25 years. Apart from making India a developed country, the citizens should remove traces of colonial mindset, take pride in their roots, forge unity and inculcate a sense of duty, Modi said.

“We need to now move with a renewed focus and resolve for the next 25 years, and this can be made possible through the strength and determination of 130 crore Indians,” the prime minister said in his ninth Independence Day speech from the Red Fort in Delhi.

The World Bank currently classifies India as a lower-middle-income country, the second from the bottom of the four income groups it puts countries into—low, lower-middle, upper-middle, and high income. While the multilateral institution junked the ‘developed’ and ‘developing’ nomenclature some years back, a developed nation would still correspond with a high-income country. According to the latest World Bank statistics, India’s average gross income per capita, at $2,170 in 2021, was ahead of Nigeria at $2,100 and Pakistan at $1,500 but trailed Bangladesh at $2,620 and Bhutan at $2,840.

The Prime Minister said India must be a developed nation in next 25 years, terming it as an aspirational society. He appealed and asked for the support of the people to walk forward with him on these 5 pledges assuring that India will definitely be a developed nation in every front if everyone walks on the path of these 5 pledges.   

  • India will have to walk forward with very big resolutions. If we have to achieve the target of a developed nation then nothing less than this will matter.
  • We have to leave our servitude mindset from every inch, corner, thinking, and mentality. We don’t have to carry forward any reflection of our servitude in any form in the country and have to overcome this.
  • We have to be proud of our heritage which gave India its golden glory in the past.
  • We have to keep in mind our ‘…ekta and ekjutta (Unity and solidarity)… na koi apna aur na koi paraya (we belong to everyone and everyone belongs to us)… ek barat shresth bharat (one country, pride country).
  • Responsibilities of citizens in which even a Prime Minister is not excluded, because he is also a citizen first.

India to be among the Developed Nations in the next 25 years.

In his Independence Day speech on Monday, Prime Minister Narendra Modi said that India should take a pledge to become a developed country by 2047 – the 100th year of independence.

The prime minister urged citizens of the country to work towards achieving the “panch pran”, or five pledges, in the next 25 years. Apart from making India a developed country, the citizens should remove traces of colonial mindset, take pride in their roots, forge unity and inculcate a sense of duty, Modi said.

“We need to now move with a renewed focus and resolve for the next 25 years, and this can be made possible through the strength and determination of 130 crore Indians,” the prime minister said in his ninth Independence Day speech from the Red Fort in Delhi.

The World Bank currently classifies India as a lower-middle-income country, the second from the bottom of the four income groups it puts countries into—low, lower-middle, upper-middle, and high income. While the multilateral institution junked the ‘developed’ and ‘developing’ nomenclature some years back, a developed nation would still correspond with a high-income country. According to the latest World Bank statistics, India’s average gross income per capita, at $2,170 in 2021, was ahead of Nigeria at $2,100 and Pakistan at $1,500 but trailed Bangladesh at $2,620 and Bhutan at $2,840.

The Prime Minister said India must be a developed nation in next 25 years, terming it as an aspirational society. He appealed and asked for the support of the people to walk forward with him on these 5 pledges assuring that India will definitely be a developed nation in every front if everyone walks on the path of these 5 pledges.   

  • India will have to walk forward with very big resolutions. If we have to achieve the target of a developed nation then nothing less than this will matter.
  • We have to leave our servitude mindset from every inch, corner, thinking, and mentality. We don’t have to carry forward any reflection of our servitude in any form in the country and have to overcome this.
  • We have to be proud of our heritage which gave India its golden glory in the past.
  • We have to keep in mind our ‘…ekta and ekjutta (Unity and solidarity)… na koi apna aur na koi paraya (we belong to everyone and everyone belongs to us)… ek barat shresth bharat (one country, pride country).
  • Responsibilities of citizens in which even a Prime Minister is not excluded, because he is also a citizen first.

Top 8 richest people in the world.

 Top 8 richest people in the world

What do you think who are the richest person and how they become rich that they earn billions or trillions of dollar well let me tell you they all are investors and business from there they benefited and now they are the richest people in the world.
Here are the 10 richest people in the world , as listed on Forbes Real – Time Billionaire list .

1. Elon Musk

  1. Age : 50 
  2. Nationality : South Africa
  3. Companies : Tesla, SpaceX, The Boring Company, Neuralink, Twitter, PayPal
  4. Net worth : $232.8 billion 
  5.  Industry : Automotive Technology 

Elon Musk is the richest man on the planet and accumulated much of his wealth having founded Tesla.

Elon Musk has Tesla and several other revolutionary businesses including SpaceX , Neuralink, and The Boring Company.
Twitter in an all cash transaction expected to be worth $ 44 billion.

2. Bernard Arnault 

  1. Age : 73
  2. Nationality : France
  3. Company : LVMH 
  4. Net worth : $148.1 billion
  5. Industry: Fashion and Hospitality
Bernard Arnault amasses his fortune in the luxury goods industry with the ownership of world renowned brands such as Louis Vuitton and Christian Dior.

Arnault ‘s luxury fashion empire spans more than 70 brands , which he manages along with his siblings. Arnault also owns several luxury hotels and cruise lines that have only added to his wealth over the years.

3. Jeff Bezos 

  1. Age : 58
  2. Nationality : USA 
  3. Company: Amazon
  4. Net worth: $139.4 billion 
  5. Industry: E-commerce and Technology 

Bezos is credited for pioneering the e – commerce landscape, which has become one of the largest industries in the world.

He transformed Amazon into a platform where shoppers can buy and sell almost everything and developed one of the most sophisticated logistics companies in the world.

4. Bill Gates 

  1. Age : 66 
  2. Nationality: USA 
  3. Company: Microsoft
  4. Net worth : $124.6 billion 
  5. Industry: Technology 

Bill Gates was a tech whiz kid growing up , having designed his first software program at age 13. Microsoft was first founded in 1975, but Gates decided to step down as CEO in 2000.

Gates relinquished his duties at Microsoft to focus on philanthropy through the Bill and Melinda Gates foundation.

5. Larry Page

  1. Age : 49
  2. Nationality: USA 
  3. Company: Google 
  4. Net worth: $99.7 billion
  5. Industry: Technology and Advertising

Larry Page co – founded Google in 1908 and was CEO until 2001 . He returned as CEO from 2011 to 2015 and remains a board member and majority shareholder.

Nowadays, Google has moved under the umbrella of Alphabet, the tech conglomerate holding company that owns you tube , google play, android, fitbit, mandiant, looker and nest.

6. Gautam Adani 

  1. Age : 60
  2. Nationality: India
  3. Company: Adani Group
  4. Net worth: $99.2 billion 
  5. Industry: Energy and Transportation

Gautam Adani is the richest person in India, and his enterpreneurial DNA comes directly from his father , who owned a textile business. 

Adani had no interest in the business and decided to follow his own ambitions to achieve great wealth. Soon after leaving home, Adani entered the diamond industry, which saw him quickly rise to millionaire status .

7. Larry Ellison 

  1. Age : 77 
  2. Nationality: USA 
  3. Company: Oracle
  4. Net worth: $97.1 billion 
  5. Industry: Software

Larry Ellison attribute his great fortune to the rise of technology. Having founded Oracle in 1977 after dropping out of college, he grew the company from its start- up phase to one of the largest software and database companies in the world. Oracle now has a market capitalisation of 187.7 billion and Ellison has retained a stake of more than 40 percentage to date.

8. Warren Buffett

  1. Age : 91
  2. Nationality: USA
  3. Company: Berkshire Hathaway
  4. Net worth: $97 billion 
  5. Industry: Investing and Finance

Nicknamed the ” Oracle of Omaha ” , Warren Buffett is regarded as the greatest investor of all time . His holding company, Berkshire Hathaway, manages a portfolio of investments thar include large positions in Apple stock as well as several bank stocks .