YOUTUBE MARKETING

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YouTube Marketing is the practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube ads. more and more companies are including YouTube as part of their digital marketing strategy.

That’s partly because YouTube as a platform is growing insanely fast. But it’s also because the video is an extremely powerful medium.

The truth about youtube marketing -:

YouTube is an opportunity to get more traffic and customers. YouTube can be a very competitive place. This means you can’t just start uploading videos and expect to see results. Countless “big brands” have jumped into YouTube marketing head-first… with only a handful of views and subscribers to show for it.

The truth is, to succeed on YouTube, you need to have a winning strategy, the ability to create great videos, and the SEO know-how to optimize those videos around keywords and topics that people on YouTube care about.

Why youtube is considered a major market for advertising – :

1. YouTube is the 2nd most-visited website in the world.
2. 2 billion people log in to YouTube every month.
3. 68% of YouTube users state that videos help them make a “purchasing decision”.
4. The number of SMBs advertising on YouTube has doubled over the last 2 years.

What is the main goal of YouTube marketing?

One of your objectives for your YouTube marketing should be to help your customer find you. A catchy slogan or prominent company name throughout the video can keep you on people’s minds long after they’ve seen your message online. They can then do an online search and find you.

Objectives of Youtube marketing –:

YouTube videos should have clear objectives that align with your company goals. focus all of your efforts on gimmicks that will get the attention of viewers and help your video go viral, you may overlook the reason you market on YouTube to get more business. Make sure your attention-getting videos help you move toward your company objectives.

1. Reaching Your Target Customer -:

If your target demographic is women between the ages of 35 and 45, and your video catches on with teenagers, you may be popular, but you won’t be effective. Think about the kinds of images and messages that would appeal to your customer, and make it one of your objectives to use as many of those images as possible.

2. Making It Easy to Find You -:

One of your objectives for your YouTube marketing should be to help your customer find you. A catchy slogan or prominent company name throughout the video can keep you on people’s minds long after they’ve seen your message online. They can then do an online search and find you. You should include a link to your website, along with any other contact information, such as an email address, business address, or phone number. Don’t lose sight of your objective of helping customers contact you.

3. Establishing a Relationship -:

You should evaluate the relationship you want with your customers, and create a video that helps them feel you are one of them. You can convey a sense of trust, lightheartedness, sophistication, down-to-earth values, or even anger, to name a few relationship starters.

4. Keeping Your Product in Mind -:

Don’t get so involved with making an interesting video that you lose sight of your number-one objective: letting people know about your product or service. Feature your product prominently and clearly, so that viewers won’t have to wonder what you are marketing.

Importance of YouTube to Business -:

1. Advertising -: the largest video-sharing website on the Internet, according to NBC, YouTube also doubles as one of the largest video search engines in the world
2. Customer Communication -: YouTube provides an array of channels for businesses to communicate with customers and prospects.
3. Internal Communication -: YouTube provides a convenient and easy-to-use video hosting service, it can serve as an inexpensive way to post instructional videos, announcements, and other internal communications.
4. Complaints –: As a business owner, you should carefully monitor YouTube for customer feedback and complaints.
5. Considerations -: YouTube can offer numerous important benefits to businesses, but you should keep some considerations in mind when using this resource.

Advantages of YouTube Marketing –:

1. Heavy Traffic
2. Higher Visibility on Google
3. Build Your Email List on YouTube
4. Higher Conversion Rates
5. Multiple Video Types
6. Massive Media Library

Disadvantages of Youtube Marketing –:

1. Control
2. Targeting
3. Ad Bypass
4. Auctions
5. Sales Conversion

YouTube provides every business with an insane opportunity to get more traffic and customers. However, it is also a very competitive place as well. This means that you can’t just start uploading videos and expect to see results overnight. Many big businesses jump into YouTube marketing with no strategy – their lack of views and subscribers show for it. The truth is that to succeed on YouTube is not just about creating great videos. It’s knowing how to optimize those videos around keywords that people on YouTube are searching for.