As there is a lot of advancement in technology, even the marketing strategies have changed a lot.It is also called Online Marketing.It is just promoting the products/brands through online to find potential customers and making the product reach the public.It changed the way the brands use technology for marketing. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit. It’s main advantage is that we can reach only target audience.

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search.

The Internet has really put the world at our fingertips. We are usually not more than a few clicks away from almost any information we could be looking for. When people are looking for information, services, products, and so on, they go online. Search engines have spiders — not the creepy kind, but the automated robot kind. These spiders collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when to serve a searcher a page on your site.

Python is one of the top 10 popular programming languages of 2017. Python is a general purpose and high level programming language.Python can be used for for developing desktop GUI applications, websites and web applications. Also, Python, as a high level programming language, allows you to focus on core functionality of the application by taking care of common programming tasks. The simple syntax rules of the programming language further makes it easier for you to keep the code base readable and application maintainable.

The main reasons for python are:

1.Readable and maintainable code

2.Compatible with major platforms and systems

3.Robust Standard Library

4.Many open source Frameworks and tools

National Sports Day is a public holiday celebrated in various countries to honour the national sports teams and sports traditions of those countries. On this The National Sports Day in India is celebrated on 29 August, on the birth anniversary of hockey player Major Dhyan Chand. This day marks the birthday of Major Dhyan Chand Singh, the hockey player who won gold medals in Olympics in the years 1928, 1932 and 1936. He score 570 goals in his career, from 1926 to 1949.

On the day, states like Haryana, Punjab, and Karnataka among others organise events to promote a sporting culture among the youth of the country. Post-2012, the government has used this day to launch various sports schemes, including the Khelo India movement, which was announced by Prime Minister Narendra Modi in 2018.

Data science evolves as one of the most promising and in-demand career paths for skilled professionals. Today, successful data professionals understand that they must advance past the traditional skills of analyzing large amounts of data, data mining, and programming skills. In order to uncover useful intelligence for their organizations, data scientists must master the full spectrum of the data science life cycle and possess a level of flexibility and understanding to maximize returns at each phase of the process.

As the world entered the era of big data, the need for its storage also grew. It was the main challenge and concern for the enterprise industries until 2010. The main focus was on building a framework and solutions to store data.The ideas which you see in Hollywood sci-fi movies can actually turn into reality by Data Science. Data Science is the future of Artificial Intelligence.

Internshala is an internship and online training platform, based in Gurgaon, India. It is founded by Sarvesh Agarwal. He studies at IIT, Madras. The website helps students find internships with companies in India. It is started in 2010 and aggregated internships across India and articles on education, technologies and skills. It has millions of students and thousands of companies.

It provides wide range of opportunities for students to do internships on various domains in wide range of companies as per our availability.It also contains companies of work from home. Internshala provides trainings and certifications on wide range of skills that are required for Internship.It is a great opportunity for college students to find out internships in an easy way.

National Programme for Technology Enhanced Learning is a joint initiative from IITs and IISc to offer online courses and certification in various topics. Learn for free, Pay a small fee to write an exam and get a certificate. NPTEL was initiated by seven Indian Institutes of Technology (Bombay, Delhi, Kanpur, Kharagpur, Madras, Guwahati and Roorkee) along with the Indian Institute of Science, Bangalore in 2003.NPTEL is a good opportunity for who is willing to do course based on their qualification. It is fully online course. Here Five core disciplines were identified, namely, civil engineering, computer science and engineering, electrical engineering, electronics and communication engineering and mechanical engineering and 235 courses in web/video format were developed in this phase.

Coursera is one of the leading learning online platform with International standards.The professors are from world’s top educational institutions.It helps poor people with free video lectures in audit mode. It also provides financial aid to finanacially weak sectors.Coursera partners with more than 200 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide.They offer a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.

The children’s day in India is celebrated on November 14 since the year 1964. Before 1964, India celebrated children’s day along with the world on November 20 – the Universal Children’s Day. In1964, after Pandit Jawahar Lal Nehru’s death, it was decided unanimously to commemorate his birth anniversary as Children’s Day in the country.

It is celebrated to increase awareness of the rightsof childre.Nehru considered children as real strength of a nation and foundation of society.On this day, many educational and motivational programs are held across India for children.It is mainly celebrated in schools with a face of Joy by children.

Jawaharlal Nehru was born on 14th November,1889.He was born in Allahabad in British India.He was first prime minister of independent India , who established parliamentary government and became noted for his neutralist (nonaligned) policies in foreign affairs. He was also one of the principal leaders of India’s independence movement in the 1930s.

Nehru was born to a family of Kashmiri Brahmins, noted for their administrative aptitude and scholarship, who had migrated to Delhi early in the 18th century. He was a son of Motilal Nehru, a renowned lawyer and leader of the Indian independence movement, who became one of Gandhi’s prominent associates. Jawaharlal was the eldest of four children, two of whom were girls.  Vijaya Lakshmi 1pandit,sister of Jawaharlal Nehru later became the first woman president of the UN general Assembly.

Subash Chandra Bose, affectionately called as Netaji, was one of the most prominent leaders of Indian freedom struggle. Though Mahatma Gandhi and Jawaharlal Nehru have garnered much of the credit for successful culmination of Indian freedom struggle, the contribution of Subash Chandra Bose is no less. He has been denied his rightful place in the annals of Indian history.

He founded Indian National Army to overthrow British Empire from India and came to acquire legendary status among Indian masses.  Bose was an Indian nationalist, and a prominent figure of the Indian independence movement. The leader spearheaded the revolutionary Indian National Army during World War II. He always pitched for complete and unconditional independence of India from the British Rule.

Subhash Chandra Bose went to Japan in 1943. This was because the Japanese gave their agreement to his appeal for help. In Japan Subhash Chandra Bose began the formation of the Indian National Army.

Independence Day is celebrated annually on 15 August as a national holiday.It is celebrated to commemorate India’s freedom from the British rule in 1947. After independence, India became the world’s largest democracy after the UK Parliament passed the Indian Independence Act, 1947, transferring legislative sovereignty to the Indian Constituent Assembly. The Independence Day also marks the anniversary of undivided India’s partition into India and Pakistan. This day is observed as a national holiday across India, with offices, banks and post offices remaining closed. Independence Day is observed with flag-hoisting ceremonies, parades and cultural events in all Indian states and Union Territories. Independence Day preparation’s start a month in advance. Schools and colleges conduct cultural events, competitions, debates, speeches, and quiz competitions.

Gandhi  Jayanti is celebrated yearly on 2 October. It is one of the official declared national holidays of India, observed in all of its states and territories. Gandhi, father of the Nation, as he was called, led India’s freedom movement along with many other national leaders against the British rule in India. His method of non-violence inspired many civil rights movements across the world.  To celebrate his contribution to the nation, 2nd October is celebrated every year as a national holiday.

The day is also celebrated as the International Day of Non-Violence by the United Nations. Gandhi not only contributed to Indian freedom struggle but he also fought to bring changes into the society. He fought against the pre-existing Indian caste system and worked towards the abolition of the inhumane treatment of untouchables. He also fought to establish equality and brotherhood in the society. His beliefs and principles have motivated the masses to bring down the mighty colonial empire to its knees. His quotes inspire youth even today. His idea of non-violence has taught everyone that even in a gentle way, one can shake the world. Thus 2^nd day of October is celebrated as Gandhi Jayanti throughout the nation

In India, 5th September is celebrated as Teachers’ Day as a mark of tribute to the contribution made by teachers to the society. The significance of this day is ever-evolving, including taking lessons from life and making your experiences the teachers you needed to shape you into who you become. For school students, the day also means getting roses, chocolates, gifts including handmade cards to profess their affection for their favourite teachers. For senior students, Teacher’s day is one of role reversal and celebration

When some of his students and friends approached him and requested him to allow them to celebrate his birthday, he said, “instead of celebrating my birthday separately, it would be my proud privilege, if 5th September is observed as Teachers’ day”. From then onwards, the 5th of September has been observed as Teachers Day, in India.