SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. In Google and other search engines, the results page often features paid ads at the top of the page, followed by the regular results or what search marketers call the “organic search results”. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search.
The Internet has really put the world at our fingertips. We are usually not more than a few clicks away from almost any information we could be looking for. When people are looking for information, services, products, and so on, they go online. Search engines have spiders — not the creepy kind, but the automated robot kind. These spiders collect all kinds of information about your website and the pages that make up your site. This allows them to easily determine when to serve a searcher a page on your site.