Keywords

Most Popular Keywords by Industry

While it’s difficult to quantify the most popular keywords on Google because of the sheer amount of data that changes daily, we’ve broken down the most expensive keywords for some of the most common industries:

Legal 

The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they’re up against and the higher ticket service cost. For this industry, we looked at keywords relating to “lawyer,” “attorney,” “legal services,” and a few other related keywords. Here are the ones that topped the list:

KEYWORD CPC
HOUSTON MARITIME ATTORNEY $1,090.00
offshore accident lawyer $815.00
best motorcycle accident lawyer $770.00
18 wheeler accident lawyer san antonio $670.00
scranton personal injury lawyer $560.00
truck accident attorney dallas $515.00
houston trucking accident attorney $500.00
mesothelioma attorney assistance $490.00
new york construction accident lawyer $485.00
maritime lawyer new orleans $485.00
california auto accident laywer $475.00
auto accident attorney california $465.00
auto accident attorney colorado springs $460.00
car accident lawyer jacksonville $430.00
truck accident lawyer dallas $425.00

 

Medical

What’s curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click.

KEYWORD CPC
URGENT CARE EMR $90.00
hospital alcohol detox $65.00
dermatological problem $65.00
fort lauderdale hospital detox $65.00
transporter hospital $60.00
children’s hospital emergency room near me $60.00
kensington hospital detox $60.00
urgent care jasper tx $55.00
childrens oakland hospital $55.00
weight loss surgery dallas tx $55.00
urgent care snider plaza $50.00
dallas bariatric $45.00
endocrine weight loss $45.00
urgent care 77041 $45.00
urgent care electronic medical records $40.00

 

Marketing & Advertising

Marketing CPC

Top CPC: $165.00
Average CPC: $3.33

Marketing professionals in this space presumably know advertising tricks to help keep costs down, but this industry is also more likely to put value in Google Ads. That’s why the average CPC is relatively reasonable compared to these top CPC keywords: 

KEYWORD CPC
WHAT IS MARKETING CHANNELS $165.00
call tracking marketing $125.00
marketing your law firm $120.00
seo and social media marketing services $115.00
affiliate marketing software free $110.00
law firm marketing los angeles $100.00
marketing automation for agencies $100.00
what does cpm stand for in advertising $95.00
3 p of marketing $95.00
marketing cloud software $90.00
ppc advertising management $80.00
marketing integration $80.00
email marketing automation software $80.00
what does ppc stand for in marketing $75.00
best marketing quotes $75.00

 

Business Software

Software CPC

Top CPC: $95.00
Average CPC: $3.80

For this category, we didn’t want to include “SAAS” since that would not be a keyword a consumer would use to find the software of their choice. Instead, we used aggregate keywords around “business software” to see what the most expensive CPCs would be: 

KEYWORD CPC
COMPLETE BUSINESS SOLUTION $95.00
top 10 help desk software $95.00
help desk software for small business $90.00
small business call center software $85.00
accounting online program $70.00
best online accounting program $60.00
business performance management software $60.00
employee management software for small business $60.00
email marketing software for small business $55.00
best medical billing software for home based business $55.00
marketing automation software for small business $55.00
best crm software for small business $55.00
crm software for small business $55.00
best hr software for small business $50.00
small business marketing software $50.00

 

Real Estate

Real Estate CPC

Top CPC: $95.00
Average CPC: $2.37

Curiously, despite pooling all keywords related to “real estate agent” and “REALTOR” along with the other service-based keywords, it was the descriptive keywords using “fast” or “with cash” that seemed to outpace all others when it came to cost per click.

KEYWORD CPC
SELL HOUSE FAST AUSTIN $95.00
sell my house fast phoenix $70.00
sell my house fast austin $65.00
sell my house fast san diego $65.00
selling a house as is by owner $60.00
teacher home buying programs texas $60.00
sell my house fast orlando $60.00
quickly sell house $55.00
we buy houses fast for cash $55.00
will my house sell $55.00
sell house cash $55.00
buy house cash or mortgage $50.00
sell house fast for cash $50.00
buy my home for cash $50.00
worst month to sell a house $60.00

 

Home Improvement Services

Home Improvement CPC

Top CPC: $320.00
Average CPC: $6.40

The home improvement industry is a large one, but we focused primarily on services such as HVAC, plumbing, and restoration and renovation. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group:

KEYWORD CPC
AC REPAIR CORAL SPRINGS FL $320.00
emergency flood repair $265.00
flood restoration san diego $210.00
air conditioning repair weatherford tx $210.00
best ac repair phoenix $185.00
air conditioning repair boca raton $150.00
water damage restoration portland oregon $145.00
water damage restoration los angeles $145.00
air conditioning repair phoenix $140.00
air conditioning repair mesa az $135.00
air conditioning repair simi valley $125.00
air conditioning repair plano tx $120.00
water damage restoration mesa az $120.00
water damage restoration dallas $120.00
water damage restoration vancouver wa $115.00

 

Automotive

For this industry, we decided to pull keywords relating to “auto repair,” “auto body,” and “dent removal,” taking care to remove any insurance or car accident litigation keywords. You’ll notice that lower ticket items such as oil changes and tire services are not present on this list. We can reasonably assume that advertisers in this category want to put their advertising dollars toward higher ticket items:

KEYWORD CPC
AUTO REPAIR SHOP MODESTO CA $50.00
paintless dent repair denver colorado $45.00
abs unlimited auto repair $45.00
paintless dent repair mn $40.00
denver auto hail repair $35.00
change oil light $35.00
automotive repair lubbock tx $30.00
auto repair shops stockton ca $30.00
paintless dent repair colorado springs $25.00
auto ac repair las vegas $25.00
auto repair shops omaha ne $25.00
auto repair shop mesa az $25.00
aftermarket automotive warranty $25.00
dent repair colorado springs $25.00
paintless dent repair denver $25.00

 

Insurance

Insurance-CPC

Top CPC: $280.00
Average CPC: $3.44

Car insurance completely dominated the insurance industry:

KEYWORD CPC
COMPARE VEHICLE INSURANCE $280.00
oklahoma auto insurance quotes $210.00
insurance companies okc $185.00
cheapest auto insurance reddit $170.00
insurance strategy $160.00
texas auto insurance quotes online $155.00
preferred auto insurance companies $150.00
what is insurance deductible $140.00
what is premiums in insurance $135.00
fort myers auto insurance $130.00
auto insurance connecticut $125.00
definition collision insurance $125.00
hail damage car insurance claim $120.00
car accident other driver has no insurance $120.00
define insurance brokers $120.00

 

Loans & Finance

Finance CPC

Top CPC: $320.00
Average CPC: $3.44 

In the finance space, we compiled keywords relating to banking, credit, debt, loans, mortgages, and more. The common theme among the high-CPC keywords was debt relief or loan acquisition (VA loans being especially popular):

KEYWORD CPC
IRS TAX DEBT RELIEF PROGRAM $320.00
va loan multi family $190.00
tax credit for college students $135.00
va loan after chapter 7 $130.00
how to get preapproved for a va home loan $125.00
structured settlement loan $105.00
national guard va home loan $95.00
cost to refinance home loan $95.00
how long does a credit card balance transfer take $90.00
va home loan specialist $85.00
will refinancing hurt my credit $85.00
maximum fha loan amount $85.00
does opening a checking account affect credit $80.00
fha loan foreclosure waiting period $80.00
tax debt relief program $75.00

 

Education

Education CPC

Top CPC: $140.00
Average CPC: $2.40 

It’s clear that online learning overtook the list of high-CPC keywords. This is likely due to smaller ticket educational items such as certifications, courses, and training not providing high enough ROI to justify such high costs per click.

KEYWORD CPC
ONLINE BUSINESS DEGREE PROGRAMS ACCREDITED $140.00
online accredited psychology degree $135.00
online degree in educational psychology $135.00
online business degree florida $135.00
online university college $125.00
online psychology bachelor’s degree $125.00
online college business degree $125.00
fastest criminal justice degree online $125.00
online masters degree in business administration $125.00
parapsychology degree online $125.00
online degree criminal justice $120.00
online school for business degree $120.00
online masters degree programs in healthcare administration $120.00
masters degree in human resources online $120.00
public administration masters degree online $115.00

 

16 Quick and Easy Tips to Increase AdSense CPC

  1. Optimize your content for high value keywords – Do your keyword research and identify the best paying keywords within your niche. The way AdSense works is that advertisers bid for keywords. There are some keywords that get the best bids and have a much higher value. Those are the keywords that you should focus on and optimize your content for.

    There are some keywords that could be worth $100 or more per click. Do your research on them and include them as naturally as possible in your content. In the US, the best paying keywords are available in categories such as business services, bail bonds, casino, lawyer and asset management. Create content relevant to such popular niches and optimize your articles and blog posts with the best paying keywords.

  2. Focus on long tail keywords – It’s not enough just to have the best paying keywords. You should do your research on SEO tools such as Google Keyword Planner and SEMRush and identify the best paying long tail keyword phrases which are relevant to your readers. Include these keywords in your content. Make sure to use the best SEO practices to optimize your content with these keywords – but keep it natural, don’t stuff keywords without considering the grammatical correctness and the flow of the writing.
  3. Create engaging, high quality and profitable content – The quality of the content is the most important thing to be considered. You should have a clear idea of what your readers are looking for and provide them with the right kind of solutions to their problems. You should write content that creates value to a highly targeted audience, who are looking for information within a niche. The content should be SEO friendly and placed prominently on Google’s SERPs. The higher the traffic, the more people that read your content, the higher will be your AdSense CPC. As simple as that!
  4. Make good use of the AdSense Ad Review Center – The AdSense Ad Review Center is a tool that allows you to review individual ads so that you can decide whether to block them or to display them on your web pages. This gives you a much higher level of control and transparency over the ads that appear on your website or blog. It gives you complete control over what sort of products, services or brands are promoted on your website or blog. You should make use of this tool to display adverts from high paying advertisers only. Remember – not all AdSense adverts are supported by this tool. Ad Review Center only allows you to block ads at the product level and not at the website level.
  5. adsense ad review center

  6. Figure out the best ad sizes – The right kind of ad sizes and placements bring you the best paying CPCs. There are some ad sizes that are very effective for certain platforms, such as mobiles and tablets, but not so successful on other platforms, such as laptops. Choose the best ad sizes for various platforms and experiment with them till you get a CPC that you are comfortable with.
  7. Use Smart Pricing to your advantage – Advertisers of today want higher ROI and want real clients. Google understands this and makes an accurate projection on the conversion rate of the ads before deciding which ads to serve and where to place them. This is based on a “Smart Pricing” model which Google uses these days. You can use Smart Pricing to your advantage by displaying relevant ads, attracting high quality traffic to your blog and creating amazing content.
  8. Make use of the Competitive Ad Filter – the Competitive Ad Filter is similar in a lot of ways to Ad Review Center discussed earlier. The purpose of this tool is to filter out any unwanted ads and to prevent them from appearing on your site. You can use this tool to block ads from your competitors. You can block entire AdSense accounts or specific domains. Now, this doesn’t do much for your CPC, but it ensures that your competitors don’t display their ads on your site. The last thing you want is for your customers to be led to your competitors’ websites.
  9. Follow Google’s Mobile-Friendly guidelines – Since April 21, 2015, Google has made the mobile-friendliness of a website as one of the premier rankings factors for its algorithm. You have to optimize your website for the mobile; if you don’t you will get penalized by Google in a big way. You must have a responsive web design.

    Advertisers like websites that are mobile friendly. Some pay more for mobile clicks than for desktop clicks and other prefer to advertise exclusively on the mobile. This is especially true of local businesses within a certain geographical area. So, to increase your CPC, make your website more mobile friendly.

  10. Experiment, mix and match, try out new things with your ads – Google AdSense has a special called “Experiments” which allows you to try out different things with your ads. You can do split testing on different ad formats, try different advertisers, make changes to the font type and background color, change ad sizes, change color schemes, block certain ad categories, etc. and find out what works and what doesn’t. When you feel comfortable about something, stick to it for the long haul.
  11. Make use of the Google Ecosystem – Google likes publishers who are loyal to its platform. So join the Google Ecosystem, be a part of it. This means being on Google+, making use of Google Webmaster Tools, creating a Google Business account, having a YouTube channel of your own, using Google Docs, and so on. Spend more time on the Google platform, use more Google resources to earn Google’s trust. Earning Google’s trust is a surefire route to a higher CPC.
  12. Focus on certain high paying geographical areas – You should always focus on high CPC regions where advertisers pay more for clicks. So if your content is aimed at audiences within the United States, Sweden, Japan, Norway or Netherlands, you will most certainly have a much higher CPC compared to targeting countries such as India, South Africa, Bangladesh and Indonesia. You might want to purchase local domain addresses and created content specific to the high CPC region. You may even want to narrow down your geographical region to just cities – for example, any content focused on New York City, Dallas or London gets high paying ads.
  13. Make use of information from both Google Analytics and Google AdSense and link them for a better insight into your web traffic – Both Analytics and AdSense provide you with excellent information on your web traffic, revenue earned and deliver useful reports. Connect your Google Analytics and AdSense accounts for a better insight into your traffic, and get a sense of the audience behavior on your site – what they click more, where your highest CPC traffic is located and so on.
  14. Show only relevant ads – You should make sure that Google serves only the most relevant ads on your web pages. The way to do that is to make your content SEO friendly and easy to crawl for the search engine bots. You can start by focusing on the basics such as headings, meta tags and formatting your content. Also, turn off the remarketing ads in favor of contextual ads. All of these things could increase your CPC over time.
  15. Reduce the number of ad units on your blog – Try something different such as reducing the number of ad units on your blog. By reducing the supply, you can have the advertisers bid more for the limited space, which can lead to an increase in your CPC. It is about making the supply/demand mismatch work to your advantage.
  16. Use the Matched Content feature on AdSense – Google has a content recommendation service called as Matched Content for AdSense. So it this is available only to major publishers, but you can try and find out if you qualify for it or not. This involves replacing your local article recommendation engine with that of Google. The idea is to promote only the most relevant and most profitable content on your site to your visitors.
  17. Allow Placement Targeting – Advertisers are always willing to pay more for quality placement. Google has made it possible for advertisers to target specific sections within your website or specific formats. This is called as Placement Targeting. For this you will have to group the ads into Custom Channels – as many as 500 URLs – and give advertisers easy access to relevant content on your website.
  18. adsense add custom channel

Final Thoughts

I have discussed why your AdSense CPC is low and given you 16 quick and easy tips on increasing it. However, there are no hard and fast rules here. If none of the steps given above work, try something else to increase AdSense CPC. Just keep experimenting till something sticks. Hope you enjoyed reading this. As usual, I look forward to your questions and suggestions. Just send them in the comments below.

16 Quick And Easy Tips To Increase AdSense CPC

 Is AdSense working for you? Are you frustrated at your inability to make big money from AdSense regardless of your best efforts? Wonder if you will ever make real money from your blog? Well, read on, for I’m going to show you how to increase AdSense CPC the quick and easy way.

But before that, let’s quickly walk you through the basics. CPC means “Cost Per Click”. What’s that? It means advertisers who use the AdSense program pay Google every time someone clicks on their adverts. When you join the AdSense network, you will be running AdSense ads on your blog or web pages and get paid 68% of the bid price for the advert – the rest goes to Google.

So if Google gets paid $4 for every click made on a specific ad for a certain keyword, you will get paid $2.72 every time a visitor to your website clicks on that ad, the one that is placed by Google on your web page.

Now, if you want to make real money from the AdSense program, you should try to maximize the CPC price. This means having the right kind of adverts on your web pages, the sort that make you the most amount of money per click.

You cannot decide the CPC of the ads that are placed on your blog. All you can do is to build your website or blog in such a way that Google places high value adverts or those with higher CPC on your web pages. Google decides where to place the ads through an automated system.

Why Click Through Rate (CTR) Matters

There is another important thing you need to keep in mind in this context, apart from the CPC. It is called the CTR or the Click Through Rate. The CTR is the percentage of visitors that click on the ads on your web pages.

Ideally you will want more visitors that click on the ads than those who just read your blog posts and ignore the ads completely. You will want a higher CTR in order to increase AdSense CPC. Is that clear enough?

So, if you have a CTR of 4% with a CPC of $1.5 – which indicates that 4 visitors of every 100 click on your ads – that is much better than a CTR of 2% with a CPC of $2.40. With the first, you will make $20.40 a day if you have a daily traffic of 1,000 visitors, and with the second, you will only make $16.32 a day from a daily traffic of 1,000.

So, it’s not enough to have a high CPC, you also need a high CTR. That’s why, to make big money from your blog, you will need to focus on increasing AdSense CPC as well as the CTR.

Now, before I give you tips on boosting your AdSense CPC, let’s try to understand why your current AdSense CPC is so low.

Reasons why your AdSense CPC is Low

  1. Niche
    Your website or blog belongs to a less profitable niche, one where your audience doesn’t click on the ads. So if you have a blog that covers politics, for example, it’s not your fault that you have a low CTR, it may have to do with your niche. Now, real estate blogs on the other hand, they have high CTRs.
  2. Geography
    It has to do with where your audience comes from. If much of your audience is located in a country where the clicks don’t cost much, then you will have a low CPC as well.
  3. Mobile
    Maybe your website isn’t mobile friendly as yet. Since the Mobile-Friendly update launched on April 21, 2015, Google penalizes websites that are not mobile friendly, through lower position on the SERPS and lower CPC values.
  4. Programmatic media buys
    Programmatic buying by advertisers has resulted in a massive slump in income for many bloggers that depend on Google AdSense for a living. Nothing you could do about that.
  5. Blocked advertisers
    You may have blocked a few advertisers for many reasons. You may have blocked your competitors from advertising on your site and you may have blocked a few companies whose policies you don’t agree with. Well, the problem with that is that you will get penalized for this by AdSense through lower CPCs.
  6. Video
    You may have a successful YouTube channel, but the placement of YouTube ads on your website or blog has meant that the money is going to YouTube and not to AdSense. So you have a lower CPC.
  7. Poor targeting
    It’s the advertisers’ fault! They have no clue on how to target the right blogs for their products or services. So you have a men’s fashion blog and for some strange reason you get adverts for women’s fashion and accessories. Well, it’s poor targeting by the advertisers, not your fault, but that lowers your CTR and CPC.
  8. Economy
    There is little you can do when there is a recession in your country or across the world and people are just not buying enough. So advertisers have no choice but to limit their marketing expenditure and your CPC suffers as a consequence.
  9. Seasonality
    It could be a seasonal thing. If you have a blog that offers match day predictions for the English Premier League, you won’t have too many visitors during the off season when there are no matches played. So you will have a lower CPC at this time. Similarly, if you promote gifts or greeting cards on your website, you will have high CPC ads during the Holiday Season, and lower CPC ads for the rest of the year.
  10. Ads sizes
    Not all ads are the same. Some ads convert much more than others. Not having enough converting ads can reduce your CPC. Pay attention to the size of the ads – there are some sizes that convert better.
  11. Improper ad placement
    You have violated AdSense ad placement policies in some way without actually realizing it, and have been penalized by Google for it. Google has strict policies on the ads, and they frown upon the practice followed by some publishers where they trick users into clicking on the ads. This has to be avoided at all cost.

So, these are the 11 reasons why your AdSense CPC is low. Now, how can you increase AdSense CPC?

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What is Earthquake

 Earthquake

An earthquake is a phenomenon that occurs without warning and involves violent shaking of the ground and everything over it. It results from the release of accumulated stress of the moving lithospheric or crustal plates. The earth’s crust is divided into seven major plates, that are about 50 miles thick, which move slowly and continuously over the earth’s interior and several minor plates. Earthquakes are tectonic in origin; that is the moving plates are responsible for the occurrence of violent shakes. The occurrence of an earthquake in a populated area may cause numerous casualties and injuries as well as extensive damage to property.

The Earthquake Risk in India

India’s increasing population and extensive unscientific constructions mushrooming all over, including multistoried luxury apartments, huge factory buildings, gigantic malls, supermarkets as well as warehouses and masonry buildings keep – India at high risk. During the last 15 years, the country has experienced 10 major earthquakes that have resulted in over 20,000 deaths. As per the current seismic zone map of the country (IS 1893: 2002), over 59 per cent of India’s land area is under threat of moderate to severe seismic hazard-; that means it is prone to shaking of MSK Intensity VII and above (BMTPC, 2006). In fact, the entire Himalayan belt is considered prone to great earthquakes of magnitude exceeding 8.0-; and in a relatively short span of about 50 years, four such earthquakes have occurred: 1897 Shillong (M8.7); 1905 Kangra (M8.0); 1934 Bihar-Nepal (M8.3); and 1950 Assam-Tibet (M8.6). Scientific publications have warned of the likelihood of the occurrence of very severe earthquakes in the Himalayan region, which could adversely affect the lives of several million people in India.

At one time regions of the country away from the Himalayas and other inter-plate boundaries were considered to be relatively safe from damaging earthquakes. However, in the recent past, even these areas have experienced devastating earthquakes, albeit of lower magnitude than the Himalayan earthquakes. The Koyna earthquake in 1967 led to revision of the seismic zoning map, resulting in deletion of the non-seismic zone from the map. The areas surrounding Koyna were also re-designated to Seismic Zone IV, indicating high hazard. The occurrence of the Killari earthquake in 1993 resulted in further revision of the seismic zoning map in which the low hazard zone or Seismic Zone I was merged with Seismic Zone II, and some parts of Deccan and Peninsular India were brought under Seismic Zone III consisting of areas designated as moderate hazard zone areas. Recent research suggests that as understanding of the seismic hazard of these regions increases, more areas assigned as low hazard may be re-designated to higher level of seismic hazard, or vice-versa.

The North-Eastern part of the country continues to experience moderate to large earthquakes at frequent intervals including the two great earthquakes mentioned above. Since 1950, the region has experienced several moderate earthquakes. On an average, the region experiences an earthquake with a magnitude greater than 6.0 every year. The Andaman and Nicobar Islands are also situated on an inter-plate boundary and frequently experience damaging earthquakes.

The increase in earthquake risk is due to a spurt in developmental activities driven by urbanization, economic development and the globalization of India’s economy. The increase in use of high-technology equipment and tools in manufacturing and service industries has also made them susceptible to disruption due to relatively moderate ground shaking. As a result, loss of human life is not the only determinant of earthquake risk any more. Severe economic losses leading to the collapse of the local or regional economy after an earthquake may have long-term adverse consequences for the entire country. This effect would be further magnified if an earthquake affects a mega-city, such as Delhi or Mumbai.

 

Earthquake zone map
Earthquake Zone Map

 

What to Do After an Earthquake

  • Keep calm, switch on the radio/TV and obey any instructions you hear on it.
  • Keep away from beaches and low banks of rivers. Huge waves may sweep in.
  • Be prepared to expect aftershocks.
  • Turn off the water, gas and electricity.
  • Do not smoke and do not light matches or use a cigarette lighter. Do not turn on switches. There may be gas leaks or short-circuits. Use a torch.
  • If there is a fire, try to put it out. If you cannot, call the fire brigade.
  • If people are seriously injured, do not move them unless they are in danger.
  • Immediately clean up any inflammable products that may have spilled (alcohol, paint, etc).
  • If you know that people have been buried, tell the rescue teams. Do not rush and do not worsen the situation of injured persons or your own situation.
  • Avoid places where there are loose electric wires and do not touch any metal object in contact with them.
  • Do not drink water from open containers without having examined it and filtered it through a sieve, a filter or an ordinary clean cloth.
  • If your home is badly damaged, you will have to leave it. Collect water containers, food, and ordinary and special medicines (for persons with heart complaints, diabetes, etc.)
  • Do not re-enter badly damaged buildings and do not go near damaged structures.

Emergency Kit

  • Battery operated torch
  • Extra batteries
  • Battery operated radio
  • First aid kit and manual
  • Emergency food (dry items) and water (packed and sealed)
  • Candles and matches in a waterproof container
  • Knife
  • Chlorine tablets or powdered water purifiers
  • Can opener.
  • Essential medicines
  • Cash, Aadhar Card and Ration Card
  • Thick ropes and cords
  • Sturdy shoes

Before Flood – What precautions we should take

Before, During & After the Flood

Before

To prepare for a flood it is important to:

  • Remember, if you decide to build your home in a flood plain, you should elevate and reinforce the home.
  • Keep your furnace, water heater, and electrical panel elevated if you are in an area susceptible to flooding.
  • Construct barriers to keep flood waters from entering your home.

During

If a flood is likely in your area, you should:

  • Listen to the radio or television for information.
  • Be aware that flash flooding can occur. If there is any possibility of a flash flood, move immediately to higher ground. Do not wait for instructions to move.
  • Be aware of streams, drainage channels, and other areas known to flood suddenly. Flash floods can occur in these areas with or without such typical warnings as rain clouds or heavy rain.

If you must prepare to evacuate, you should do the following:

  • Secure your home. If you have time, bring in outdoor furniture. Move essential items to an upper floor.
  • Turn off utilities at the main switches or valves if instructed to do so.
  • Disconnect electrical appliances. Do not touch electrical equipment if you are wet or standing in water.

If you have to leave your home, remember these evacuation tips:

  • Do not walk through moving water. Six inches of moving water can make you fall. If you have to walk in water, walk where the water is not moving. Use a stick to check the firmness of the ground in front of you.
  • Do not drive into flooded areas. If flood waters rise around your car, abandon the car and move to higher ground if you can do so safely. You and the vehicle can be quickly swept away.

Driving in a Flood

The following are important points to remember when driving in flood conditions:

  • Six inches of water will reach the bottom of most passenger cars causing loss of control and possible stalling.
  • Twelve inches of water is enough to float many vehicles.
  • Two feet of rushing water can carry away most vehicles, including sport utility vehicles (SUV’s) and pick-ups.

After

Recovering from a flood requires extreme care. After a flood, be sure to:

  • Find out if the water supply is safe to drink before consuming water.
  • Avoid flood waters, as they may be contaminated. Also, avoid moving water.
  • Driving is especially hazardous after a flood. Do not drive through flood waters or in areas where the water may have receded. Areas where the water has receded can be fragile and susceptible to collapsing under the weight of your vehicle.
  • Only return home after authorities have instructed you to do so.
  • Do not enter a building surrounded by flood waters.
  • Be very careful when entering a building damaged by flood waters, as hidden damage is likely and can be extremely dangerous.
  • Be sure to repair damaged sewage systems, as these can cause serious health risks.
  • Clean and disinfect everything that got wet during the flood because flood waters may be contaminated.

What is Tsunami

 The Earth’s lithosphere is broken up into a bunch of discrete pieces, called plates that move around the surface of the planet. There are seven or eight major plates (depending on how they are defined) and many minor plates.  This motion is driven by the flow of the mantle rock beneath the plates and by the forces plates exert at their boundaries where they touch each other.  Earthquakes happen when plates move with respect to each other because of the friction and stress at the edges of plates prevents them from slipping smoothly at their boundaries. When one plate is forced to dive beneath another plate, there is no way to do it except with some component of vertical motion creating tsunami (please see figure) . 

The tsunami that occurred during 2004 Sumatra-Andaman earthquake of Mw 9.3 was primarily caused by vertical displacement of the seafloor, in response to slip on the inter-plate thrust fault.  The earthquake and resulting tsunami in the Indian Ocean affected many countries in Southeast Asia and beyond, including Indonesia, Sri Lanka, India, Thailand, the Maldives, Somalia, Myanmar, Malaysia, Seychelles and others. Many other countries, especially Australia and those in Europe incurred casualties due to the tsunami, because they had large numbers of citizens traveling in the region on holiday. This tsunami-genic earthquake was one of the ten worst earthquakes in recorded history, as well as the single worst tsunami in history. Indonesia was the worst affected country. Beyond the heavy toll on human lives, the Indian Ocean earthquake has caused an enormous environmental impact that will affect the region for many years to come. The disaster also caused a substantial geo-physical impact in Indian Ocean. The disaster invited attention of affected countries for setting up effective tsunami early warning system and institutional mechanism for handling disasters.

The Government of India has put in place an Early Warning System for mitigation of such oceanogenic disasters under the control of Indian National Center for Ocean Information Services (INCOIS), Hyderabad. A state-of-the-art early warning centre was established with the necessary computational and communication infrastructure that enables reception of real-time data from  sensors, analysis of the data, generation and dissemination of tsunami advisories following a standard operating procedure. Seismic and sea-level data are continuously monitored in the Early Warning Centre using custom-built software application that generates alarms/alerts in the warning centre whenever a pre-set threshold is crossed. Tsunami warnings/watches are then generated based on pre-set decision support rules and disseminated to the concerned authorities for action, as per pre-decided standard operating procedure. The efficiency of this end-to-end system was proved during the large under-sea earthquake of 8.4 M that occurred on September 12, 2007 in the Indian Ocean.

The 2004 tsunami also prompted NDMA to formulate Tsunami Risk Management Guidelines to outline inter-agency roles and responsibilities, tsunami risk preparedness, mitigation and response.  

The Guidelines recommends practical and effective ways for awareness generation, capacity building, education, training and research & development for better tsunami risk management.  The Guidelines explore options for effective dissemination of tsunami alert and warning messages generated by INCOIS to the concerned agencies and coastal vulnerable communities exposed to tsunamis in a coordinated manner.

Structural Mitigation measures, as envisaged in the Guidelines, gives a brief guidance on design and construction of new structures as well as strategies for protecting lifeline and priority structures from Tsunamis along the seafront. The Guidelines urge BIS to roll out the pending construction standards entitled ‘Criteria for Tsunami-Resistant Design of Structures’. It further recommends a robust techno-legal regime through efficient land use practices, bioshields, shelter belt plantation and mangrove regeneration with community involvement. A strong mechanism has been recommended for effective emergency response by involving local police network, civil defence volunteers wherever available, home guards, State Disaster Response Forces and National Disaster Response Force. Further, the Guidelines explore the  provisions of Disaster Management Act 2005 to mainstream concern of Tsunami risk management in disaster management plans of various levels. 

zone map

Recover and build

  • You should continue using a Weather Radio or staying tuned to a Coast Guard emergency frequency station or a local radio or television station for updated emergency information.
  • Check yourself for injuries and get first aid if necessary before helping injured or trapped persons.
  • If someone needs to be rescued, call professionals with the right equipment to help Many people have been killed or injured trying to rescue others in flooded areas.
  • Help people who require special assistance—Infants, elderly people, those without transportation, large families who may need additional help in an emergency situation, people with disabilities, and the people who care for them.
  • Avoid disaster areas. Your presence might hamper rescue and other emergency operations and put you at further risk from the residual effects of floods, such as contaminated water, crumbled roads, landslides, mudflows, and other hazards.
  • Use the telephone only for emergency calls.Telephone lines are frequently overwhelmed in disaster situations. They need to be clear for emergency calls to get through.
  • Stay out of a building if water remains around it. Tsunami water, like floodwater, can undermine foundations, causing buildings to sink, floors to crack, or walls to collapse.
  • When re-entering buildings or homes, use extreme caution. Tsunami-driven floodwater may have damaged buildings where you least expect it. Carefully watch every step you take.
  • Wear long pants, a long-sleeved shirt, and sturdy shoes. The most common injury following a disaster is cut feet.
  • Use battery-powered lanterns or flashlights when examining buildings. Battery-powered lighting is the safest and easiest to use, and it does not present a fire hazard for the user, occupants, or building. DO NOT USE CANDLES.
  • Examine walls, floors, doors, staircases, and windows to make sure that the building is not in danger of collapsing.
  • Inspect foundations for cracks or other damage. Cracks and damage to a foundation can render a building uninhabitable.
  • Look for fire hazards. Under the earthquake action there may be broken or leaking gas lines, and under the tsunami flooded electrical circuits, or submerged furnaces or electrical appliances. Flammable or explosive materials may have come from upstream. Fire is the most frequent hazard following floods.
  • Check for gas leaks. If you smell gas or hear a blowing or hissing noise, open a window and get everyone outside quickly. Turn off the gas using the outside main valve if you can, and call the gas company from a neighbour’s home. If you turn off the gas for any reason, it must be turned back on by a professional.
  • Look for electrical system damage. If you see sparks or broken or frayed wires, or if you smell burning insulation, turn off the electricity at the main fuse box or circuit breaker. If you have to step in water to get to the fuse box or circuit breaker, call an electrician first for advice. Electrical equipment should be checked and dried before being returned to service
  • Check for damage to sewage and water lines.If you suspect sewage lines are damaged under the quake, avoid using the toilets and call a plumber. If water pipes are damaged, contact the water company and avoid using water from the tap. You can obtain safe water from undamaged water heaters or by melting ice cubes that were made before the tsunami hit. Turn off the main water valve before draining water from these sources. Use tap water only if local health officials advise it is safe.
  • Watch out for wild animals, especially poisonous snakes that may have come into buildings with the water. Use a stick to poke through debris. Tsunami floodwater flushes snakes and animals out of their homes.
  • Watch for loose plaster, drywall, and ceilings that could fall.
  • Take pictures of the damage, both of the building and its contents, for insurance claims. Open the windows and doors to help dry the building.
  • Shovel mud before it solidifies.
  • Check food supplies.Any food that has come in contact with floodwater may be contaminated and should be thrown out.
  • Expect aftershocks. If the earthquake is of large magnitude (magnitude 8 to 9+ on the Richter scale) and located nearby, some aftershocks could be as large as magnitude 7+ and capable of generating another tsunami. The number of aftershocks will decrease over the course of several days, weeks, or months depending on how large the main shock was.
  • Watch your animals closely.
  • Keep all your animals under your direct control.

What is Cyclone

Cyclones are caused by atmospheric disturbances around a low-pressure area distinguished by swift and often destructive air circulation. Cyclones are usually accompanied by violent storms and bad weather. The air circulates inward in an anticlockwise direction in the Northern hemisphere and clockwise in the Southern hemisphere. Cyclones are classified as: (i) extra tropical cyclones (also called temperate cyclones); and (ii) tropical cyclones. The word Cyclone is derived from the Greek word Cyclos meaning the coils of a snake. It was coined by Henry Peddington because the tropical storms in the Bay of Bengal and the Arabian Sea appear like coiled serpents of the sea.

Classifications

Cyclones are classified as extra tropical cyclones (also called temperate cyclones); and tropical cyclones.

The World Meteorological Organisation (WMO, 1976) uses the term ‘Tropical Cyclone’ to cover weather systems in which winds exceed ‘Gale Force’ (minimum of 34 knots or 63 kph). Tropical cyclones are the progeny of ocean and atmosphere, powered by the heat from the sea; and driven by easterly trades and temperate westerlies, high planetary winds and their own fierce energy.

In India, cyclones are classified by:

  • Strength of associated winds,
  • Storm surges
  • Exceptional rainfall occurrences.

Extra tropical cyclones occur in temperate zones and high latitude regions, though they are known to originate in the Polar Regions.

Cyclones that developin the regions between the Tropics of Capricorn and Cancer are called tropical cyclones. Tropical cyclones are large-scale weather systems developing over tropical or subtropical waters, where they get organized into surface wind circulation.

Worldwide terminology

Cyclones are given many names in different regions of the world – They are known as typhoons in the China Sea and Pacific Ocean; hurricanes in the West Indian islands in the Caribbean Sea and Atlantic Ocean; tornados in the Guinea lands of West Africa and southern USA.; willy-willies in north-western Australia and tropical cyclones in the Indian Ocean. 

Indian Meteorological Department

The criteria below has been formulated by the Indian Meteorological Department (IMD), which classifies the low pressure systems in the Bay of Bengal and the Arabian Sea on the basis of capacity to damage, which is adopted by the WMO.

Type of Disturbances Wind Speed in Km/h Wind Speed in Knots
Low Pressure Less than 31 Less than 17
Depression 31-49 17-27
Deep Depression 49-61 27-33
Cyclonic Storm 61-88 33-47
Severe Cyclonic Storm 88-117 47-63
Super Cyclone More than 221 More than 120

1 knot – 1.85 km per hour
Cyclones are classified into five different levels on the basis of wind speed. They are further divided into the following categories according to their capacity to cause damage:-

Cyclone Category Wind Speed in Km/h Damage Capacity
01 120-150 Minimal
02 150-180 Moderate
03 180-210 Extensive
04 210-250 Extreme
05 250 and above Catastrophic

Storm surges (tidal waves) are defined as the rise in sea level above the normally predicted astronomical tide. Major factors include:

  • A fall in the atmospheric pressure over the sea surface
  • Effect of the wind
  • Influence of the sea bed
  • A funnelling effect
  • The angle and speed at which the storm approaches the coast
  • The tides

The very high specific humidity condenses into exceptionally large raindrops and giant cumulus clouds, resulting in high precipitation rates. When a cyclone makes landfall, rain rapidly saturates the catchment areas and the rapid runoff may extensively flood the usual water sources or create new ones.


How Cyclones are formed

The development cycle of tropical cyclones may be divided into three stages:

Formation and Initial Development Stage
The formation and initial development of a cyclonic storm depends upon various conditions. These are:

  • A warm sea (a temperature in excess of 26 degrees Celsius to a depth of 60 m) with abundant and turbulent transfer of water vapour to the overlying atmosphere by evaporation.
  • Atmospheric instability encouraging formation of massive vertical cumulus clouds due to convection with condensation of rising air above ocean surface.

Mature Tropical Cyclones
When a tropical storm intensifies, the air rises in vigorous thunderstorms and tends to spread out horizontally at the tropopause level. Once air spreads out, a positive perturbation pressure at high levels is produced, which accelerates the downward motion of air due to convection. With the inducement of subsidence, air warms up by compression and a warm ‘Eye’ is generated. Generally, the ‘Eye’ of the storms has three basic shapes: (i) circular; (ii) concentric; and (iii) elliptical. The main physical feature of a mature tropical cyclone in the Indian Ocean is a concentric pattern of highly turbulent giant cumulus thundercloud bands.

Modification and Decay
A tropical cyclone begins to weaken in terms of its central low pressure, internal warmth and extremely high speeds, as soon as its source of warm moist air begins to ebb, or is abruptly cut off. This happens after its landfall or when it passes over cold waters. The weakening of a cyclone does not mean that the danger to life and property is over.

Indian Context

The Indian subcontinent is one of the worst affected regions in the world. The subcontinent with a long coastline of 8041 kilometres is exposed to nearly 10 per cent of the world’s tropical cyclones. Of these, the majority of them have their initial genesis over the Bay of Bengal and strike the East coast of India. On an average, five to six tropical cyclones form every year, of which two or three could be severe. More cyclones occur in the Bay of Bengal than the Arabian Sea and the ratio is approximately 4:1. Cyclones occur frequently on both the coasts (the West coast – Arabian Sea; and the East coast – Bay of Bengal). An analysis of the frequency of cyclones on the East and West coasts of India between 1891 and 1990 shows that nearly 262 cyclones occurred (92 of these severe) in a 50 km wide strip above the East coast. Less severe cyclonic activity has been noticed on the West coast, where 33 cyclones occurred the same period, out of which 19 of were severe.

Tropical cyclones occur in the months of May-June and October-November. Cyclones of severe intensity and frequency in the North Indian Ocean are bi-modal in character, with their primary peak in November and secondary peak in May. The disaster potential is particularly high during landfall in the North Indian Ocean (Bay of Bengal and the Arabian Sea) due to the accompanying destructive wind, storm surges and torrential rainfall. Of these, storm surges cause the most damage as sea water inundates low lying areas of coastal regions and causes heavy floods, erodes beaches and embankments, destroys vegetation and reduces soil fertility.

Cyclones vary in diameter from 50 to 320 km but their effects dominate thousands of square kilometers of ocean surface and the lower atmosphere. The perimeter may measure 1,000 km but the powerhouse is located within the 100-km radius. Nearer the Eye, winds may hit at a speed of 320 km. Thus, tropical cyclones, characterized by destructive winds, torrential rainfall and storm surges disrupt normal life with the  accompanying phenomena of floods due to the exceptional level of rainfall and storm surge inundation into inland areas. Cyclones are characterized by their devastating potential to damage structures, viz. houses; lifeline infrastructure-power and communication towers; hospitals; food storage facilities; roads, bridges and culverts; cropss etc. The most fatalities come from storm surges and the torrential rain flooding the lowland areas of coastal territories.

zone

 

Recover and build

After ‘All Clear’ is issued for back movement by ‘State’ give attention to the following:

  • Whether ‘roads’ for reaching home is recommended by authorities
  • Whether power lines are safe
  • Whether transport arrangement is approved by authorities
  • Pure drinking water is available
  • Sewage lines are working
  • Any epidemic spread in the area
  • Safety of neighbor(s) assured

Emergency Kit

  • Battery operated torch
  • Extra batteries
  • Battery operated radio
  • First aid kit and essential medicines
  • Important papers (Ration card, Voter ID card, Aadhar card etc)
  • Emergency food (dry items) and water (packed and sealed)
  • Candles and matches in a waterproof container
  • Knife
  • Chlorine tablets or powdered water purifiers
  • Cash, Aadhar Card and Ration Card
  • Thick ropes and cords
  • Shoes

Functions of National Disaster Management Authority NDMA

Evolution of NDMA

Emergence of an organization is always through an evolutionary process. NDMA has also gone through the same stages. The Government of India (GOI), in recognition of the importance of Disaster Management as a national priority, set up a High-Powered Committee (HPC) in August 1999 and a National Committee after the Gujarat earthquake, for making recommendations on the preparation of Disaster Management plans and suggesting effective mitigation mechanisms. The Tenth Five-Year Plan document also had, for the first time, a detailed chapter on Disaster Management. The Twelfth Finance Commission was also mandated to review the financial arrangements for Disaster Management.

On 23 December 2005, the Government of India enacted the Disaster Management Act, which envisaged the creation of National Disaster Management Authority (NDMA), headed by the Prime Minister, and State Disaster Management Authorities (SDMAs) headed by respective Chief Ministers, to spearhead and implement a holistic and integrated approach to Disaster Management in India.

The National Disaster Management Authority (NDMA), headed by the Prime Minister of India, is the apex body for Disaster Management in India. Setting up of NDMA and the creation of an enabling environment for institutional mechanisms at the State and District levels is mandated by the Disaster Management Act, 2005.

India envisions the development of an ethos of Prevention, Mitigation and Preparedness. The Indian government strives to promote a national resolve to mitigate the damage and destruction caused by natural and man-made disasters, through sustained and collective efforts of all Government agencies, Non-Governmental Organizations and People’s participation. This is planned to be accomplished by adopting a Technology-Driven, Pro-Active, Multi-Hazard and Multi-Sectoral strategy for building a Safer, Disaster Resilient and Dynamic India.

NDMA Vision

“To build a safer and disaster resilient India by a holistic, pro-active, technology driven and sustainable development strategy that involves all stakeholders and fosters a culture of prevention, preparedness and mitigation.”

Functions and Responsibilities

NDMA, as the apex body, is mandated to lay down the policies, plans and guidelines for Disaster Management to ensure timely and effective response to disasters. Towards this, it has the following responsibilities:-

  • Lay down policies on disaster management.
  • Approve the National Plan.
  • Approve plans prepared by the Ministries or Departments of the Government of India in accordance with the National Plan.
  • Lay down guidelines to be followed by the State Authorities in drawing up the State Plan.
  • Lay down guidelines to be followed by the different Ministries or Departments of the Government of India for the Purpose of integrating the measures for prevention of disaster or the mitigation of its effects in their development plans and projects.
  • Coordinate the enforcement and implementation of the policy and plans for disaster management.
  • Recommend provision of funds for the purpose of mitigation.
  • Provide such support to other countries affected by major disasters as may be determined by the Central Government.
  • Take such other measures for the prevention of disaster, or the mitigation, or preparedness and capacity building for dealing with threatening disaster situations or disasters as it may consider necessary.
  • Lay down broad policies and guidelines for the functioning of the National Institute of Disaster Management.

Policy

The National Policy framework has been prepared after due deliberation and keeping in view the National Vision to build a safe and disaster-resilient India by developing a holistic, proactive, multi-disaster and technology-driven strategy for DM. This will be achieved through a culture of prevention, mitigation and preparedness to generate a prompt and efficient response during disasters. The entire process will centre-stage the community and will be provided momentum and sustenance through the collective efforts of all government agencies and Non-Governmental Organizations.

In order to translate this vision into policy and plans, the NDMA has adopted a mission-mode approach involving a number of initiatives with the help of various institutions operating at the national, state and local levels. Central ministries, States and other stakeholders have been involved in the participatory and consultative process of evolving policies and guidelines.

This Policy framework is also in conformity with the International Strategy for Disaster Reduction, the Rio Declaration, the Millennium Development Goals and the Hyogo Framework 2005-2015. The themes that underpin this policy are:-

  • Community-based disaster management, including last mile integration of the policy, plans and execution.
  • Capacity development in all related areas.
  • Consolidation of past initiatives and best practices.
  • Cooperation with agencies at the national, regional and international levels.
  • Compliance and coordination to generate a multi-sectoral synergy.

NDMA Logo

NDMA logoThe NDMA Logo reflects the aspirations of this National Vision, of empowering all stakeholders to improve the effectiveness of Disaster Management in India. The Map of India, embossed in gold, in the middle of the logo, circumscribed by the National Tricolor of Saffron, White and Green represents the aspiration to contain the potential threat of natural and man-made disasters through Capacity Development of all stakeholders. The outer circle is a Golden Ring of Partnership of all Stakeholders, whose hand holding is an expression of their solidarity to supplement the efforts of the Government. NDMA in the inner circle in tranquil Blue integrates the entire process by empowering all stakeholders at the local, district, state and national levels. NDMA will catalyze this Community Empowerment through institutional capacity development, strengthened public awareness and community resilience by mainstreaming disaster management in India.

National Disaster Management Authority (NDMA)

 The National Disaster Management Authority (NDMA), headed by the Prime Minister of India, is the apex body for Disaster Management in India. Setting up of NDMA and the creation of an enabling environment for institutional mechanisms at the State and District levels is mandated by the Disaster Management Act, 2005. NDMA is mandated to lay down the policies, plans and guidelines for Disaster Management. India envisions the development of an ethos of Prevention, Mitigation, Preparedness and Response. 

The Indian government strives to promote a national resolve to mitigate the damage and destruction caused by natural and man-made disasters, through sustained and collective efforts of all Government agencies, Non-Governmental Organizations and People’s participation. This is planned to be accomplished by adopting a Technology-Driven, Pro-Active, Multi-Hazard and Multi-Sectoral strategy for building a Safer, Disaster Resilient and Dynamic India.

The NDMA Logo reflects the aspirations of this National Vision, of empowering all stakeholders to improve the effectiveness of Disaster Management in India. NDMA has 5 major divisions viz. Policy & Plans, Mitigation , Operations & Communications & Information & Technology , Administration and Finance.

Evolution of NDMA

Emergence of an organization is always through an evolutionary process. NDMA has also gone through the same stages. The Government of India (GOI), in recognition of the importance of Disaster Management as a national priority, set up a High-Powered Committee (HPC) in August 1999 and a National Committee after the Gujarat earthquake, for making recommendations on the preparation of Disaster Management plans and suggesting effective mitigation mechanisms. The Tenth Five-Year Plan document also had, for the first time, a detailed chapter on Disaster Management. The Twelfth Finance Commission was also mandated to review the financial arrangements for Disaster Management.

On 23 December 2005, the Government of India enacted the Disaster Management Act, which envisaged the creation of National Disaster Management Authority (NDMA), headed by the Prime Minister, and State Disaster Management Authorities (SDMAs) headed by respective Chief Ministers, to spearhead and implement a holistic and integrated approach to Disaster Management in India.

The National Disaster Management Authority (NDMA), headed by the Prime Minister of India, is the apex body for Disaster Management in India. Setting up of NDMA and the creation of an enabling environment for institutional mechanisms at the State and District levels is mandated by the Disaster Management Act, 2005.

India envisions the development of an ethos of Prevention, Mitigation and Preparedness. The Indian government strives to promote a national resolve to mitigate the damage and destruction caused by natural and man-made disasters, through sustained and collective efforts of all Government agencies, Non-Governmental Organizations and People’s participation. This is planned to be accomplished by adopting a Technology-Driven, Pro-Active, Multi-Hazard and Multi-Sectoral strategy for building a Safer, Disaster Resilient and Dynamic India.

NDMA Vision

“To build a safer and disaster resilient India by a holistic, pro-active, technology driven and sustainable development strategy that involves all stakeholders and fosters a culture of prevention, preparedness and mitigation.”

Functions and Responsibilities

NDMA, as the apex body, is mandated to lay down the policies, plans and guidelines for Disaster Management to ensure timely and effective response to disasters. Towards this, it has the following responsibilities:-

  • Lay down policies on disaster management.
  • Approve the National Plan.
  • Approve plans prepared by the Ministries or Departments of the Government of India in accordance with the National Plan.
  • Lay down guidelines to be followed by the State Authorities in drawing up the State Plan.
  • Lay down guidelines to be followed by the different Ministries or Departments of the Government of India for the Purpose of integrating the measures for prevention of disaster or the mitigation of its effects in their development plans and projects.
  • Coordinate the enforcement and implementation of the policy and plans for disaster management.
  • Recommend provision of funds for the purpose of mitigation.
  • Provide such support to other countries affected by major disasters as may be determined by the Central Government.
  • Take such other measures for the prevention of disaster, or the mitigation, or preparedness and capacity building for dealing with threatening disaster situations or disasters as it may consider necessary.
  • Lay down broad policies and guidelines for the functioning of the National Institute of Disaster Management.

Policy

The National Policy framework has been prepared after due deliberation and keeping in view the National Vision to build a safe and disaster-resilient India by developing a holistic, proactive, multi-disaster and technology-driven strategy for DM. This will be achieved through a culture of prevention, mitigation and preparedness to generate a prompt and efficient response during disasters. The entire process will centre-stage the community and will be provided momentum and sustenance through the collective efforts of all government agencies and Non-Governmental Organizations.

In order to translate this vision into policy and plans, the NDMA has adopted a mission-mode approach involving a number of initiatives with the help of various institutions operating at the national, state and local levels. Central ministries, States and other stakeholders have been involved in the participatory and consultative process of evolving policies and guidelines.

This Policy framework is also in conformity with the International Strategy for Disaster Reduction, the Rio Declaration, the Millennium Development Goals and the Hyogo Framework 2005-2015. The themes that underpin this policy are:-

  • Community-based disaster management, including last mile integration of the policy, plans and execution.
  • Capacity development in all related areas.
  • Consolidation of past initiatives and best practices.
  • Cooperation with agencies at the national, regional and international levels.
  • Compliance and coordination to generate a multi-sectoral synergy.

NDMA Logo

NDMA logoThe NDMA Logo reflects the aspirations of this National Vision, of empowering all stakeholders to improve the effectiveness of Disaster Management in India. The Map of India, embossed in gold, in the middle of the logo, circumscribed by the National Tricolor of Saffron, White and Green represents the aspiration to contain the potential threat of natural and man-made disasters through Capacity Development of all stakeholders. The outer circle is a Golden Ring of Partnership of all Stakeholders, whose hand holding is an expression of their solidarity to supplement the efforts of the Government. NDMA in the inner circle in tranquil Blue integrates the entire process by empowering all stakeholders at the local, district, state and national levels. NDMA will catalyze this Community Empowerment through institutional capacity development, strengthened public awareness and community resilience by mainstreaming disaster management in India.