Covid-19 recovery rate improves to 66.30 per cent

The COVID-19 recovered cases are now double of active cases in the country. Currently, the recovered cases are over 12.30 lakh. 

With this, the recovery rate has gone up to an impressive 66.30 per cent. 

The fatality rate is also the lowest at 2.10 percent since the first lockdown.

Briefing media in New Delhi yesterday, Health Secretary Rajesh Bhushan said, the fatality rate has seen a progressive decline and it is continuing. 

He said, over two crore COVID tests have been conducted so far.  In the last 24 hours, over 6.6 lakh tests have been conducted.

He added that many states have increased their testing capacity, both RT – PCR and Rapid Antigen tests and 24 States and UTs have more tests per million than the national average.

The Secretary also said around 50 per cent of deaths due to COVID-19 in India have taken place in the age group of 60 years and above. 

About 37 percent deaths have taken place in the age group of 45 to 60 years. 

Mr. Bhushan informed that about 68 per cent of COVID-19 deaths have been reported among male patients and 32 per cent among female patients in India.

The Secretary said, 28 states and UTs have a COVID-19 positivity rate of less than 10 per cent, while India’s positivity rate as on date is 8.89 per cent. 

Replying to a question, he said, the coronavirus infection has spread to new areas in the country, but 82 per cent of the total cases are still limited to ten states and Union Territories.

He added that 50 districts accounted for 66 per cent of the COVID-19 caseload in the country.

Director General, ICMR , Dr Balram Bhargava informed that the Oxford vaccine, being manufactured by Serum Institute of India, has  got approval for phase 2 and 3 clinical trials. He said, it is starting within a week at 17 sites.

Bhoomi Pujan for construction of Ram Temple in Ayodhya at 12:30 PM today; PM Modi to lay the foundation stone

Prime Minister Narendra Modi will participate in the Bhumi Poojan function for the construction of Ram Temple in Ayodhya today. He will unveil a plaque to mark the laying of the foundation stone and also release commemorative postal stamp on Shree Ram Janmabhoomi Mandir. The Bhumi Poojan ceremony will start at 12.30 PM and culminate at 12.45 PM. 175 guests including 135 Saints belonging to 135 spiritual traditions have been invited for the ceremony.

Mr Modi will first have Darshan at Shri Hanumangarhi Mandir, after which he will perform puja of Bhagwan Shri Ramlalla at Shri Ram Janmabhoomi. It will be followed by the Bhumi Pujan.

Heavy security arrangements are in place in view of the Prime Minister’s visit.

Shri Ram Janm Bhumi Teerth Shetra Trust and Uttar Pradesh Chief Minister Yogi Adityanath have appealed to all Ram-Bhakts across the world to organise Bhajan, Kirtan and Prasad distribution in all villages and cities while taking all necessary precautions to prevent spread of Corona.

After the appeal of the Chief Minister and Trust, people in the state are lighting earthen lamps at their houses and a special deepotsav is being organized in Ayodhya. The Lanes of Ayodhya and Ghats of holy Saryu River are illuminated with thousands of earthen lamps. Beautiful Rangolis along with special gates and colorful streets depicting the saga of Ramayana are ready to welcome the Prime Minister. People are lighting Diyas at their houses and even the Chief Minister House in Lucknow is illuminated with Diyaas.

All India Radio will broadcast the Bhumi Pujan function live from Ayodhya from 11:40 this morning. It can be heard on AIR FM Gold and additional frequencies.

Doordarshan will also broadcast the function live. 

The road to this bhoomi poojan ceremony witnessed a medley of historical, cultural, religious and political events. On 9th November last year, the apex court in its judgement of one of the longest drawn land-title dispute in the history allowed construction of Ram Mandir at the Ram Janmabhoomi sthan in Ayodhya. The judgement came exactly after three decades of Vishva Hindu Parishad laying down the first brick marking the ‘shilanyas’ at the site on 9th November 1989. 

The Union cabinet earlier this year in the month of February approved setting up of the Shri Ram Janmabhoomi Teerth Kshetra trust. The trust was empowered to take decisions independently on the construction of the Ram Mandir and other related issues. It was also thereafter handed over the 67.7 acres of land at the temple site keeping in mind the needs of crores of devotees. 

An overview on Simone de Beauvoir’s “The second sex”


“The Second sex” is a book written by Simone de Beauvoir which talks about how women are socially and culturally constructed and represented in the society. It attempts to answer the question as to why women are treated as inferior and secondary and as the “other”. She says that “one is not born woman but rather becomes woman”. According to Beauvoir, humanity is divided into two classes, one is man, the superior of all beings and the second class is the ‘other’ which includes women. One of the major aspects of her study is that there are no sociological, psychological or economic factors that determine the human female presence in the society but rather it is the civilisation that produces this “other” as an intermediate between a male and eunuch. According to Beauvoir, feminity is a false concept constructed by man, she calls it as an essence and a myth.
The serene calmness found in motherhood, the concept of virginity, the womb etc adds up to the various forms of this myth called femininity. She also points out that this “eternal feminine” is to describe all the terrifying processes of fertility and reproduction which are sugar coated with the myth of femininity.Therefore, by saying this simone de Beauvoir concludes that there is no such thing as feminine, it is only a “myth”. And that there can be no essence but only experience. She emphasizes on the concept of individuality of every human being, and this individuality cannot be trapped under the concepts called “femininity “. She uses the example of slavery. Slavery cannot be considered as a vocation of a slave, in the same way femininity is not the vocation of a female. It is only a concept used to suppress women through the ages. It is not something that is inherent but rather socially constructed to portray men as the dominant power.
De Beauvoir brings in a parallel between a doll and a woman by comparing the two. A doll is dressed up and is made to things the girl who is the owner of the doll desires of it. By which the doll by itself is objectified by the girl. Little does she know that she will be objectified the same way when she grows up to be a woman by her husband or any man because men belong to the superior category of all living beings. The doll is portrayed as submissive, listening to the words of her master, comforting her when she is lonely and lie at home when the she goes out. The doll does not have any agency of her own. In the same way, when a girl grows up, she will have to get the attention of her husband by attracting him with her beauty, she has to listen to him, and stay at home doing all the chores when he is busy with work. By which Simone de Beauvoir proves that a doll and woman are parallel to each other living as nothing but an accessory.
According to Beauvoir, Women are considered to be inferior to men for three reasons which is instilled in her by the society. The first one is that they are meant to fulfil a man’s need in order to exist in a correlation with them. The second one is to update themselves with the external factors such as makeup, dressing etc to seek validation and her third point was that women had very less legal rights because of which public influence was not really possible. For eg, in politics or law. What is to be noted is that this work was written five years after the French women were given the right to vote which shows that women were recognized only very late.Therefore to achieve liberation from being treated as this “doll” Beauvoir says that women need to understand that these beliefs of “femininity“ are just social constructs. And to make their individuality a priority they have to escape from these norms and determine their own destiny. These are some of the key points in Simone de Beauvoir’s work, “The Second sex”.

Concept of Delegated legislation

 

Definition:Black’s Law Dictionary defines ‘Delegation’ as ‘the act of entrusting another with authority or empowering another to act as an agent or representative’. E.g. Delegation of Contractual Duties.

‘Subordinate Legislation’ has been defined as:

“Legislation that derives from any authority other than the Sovereign Power in a state and that depends for its continued existence and validity on some superior or supreme authority.”

Salmonddefines – “Subordinate legislation is that which proceeds from any authority other than the sovereign power, and is therefore dependent for its continued existence and validity on some superior or supreme authority.”

Delegated legislation is, at times, referred to as “Ancillary”, “Subordinate”, Administrative Legislation or as Quasi-Legislation”. Delegated legislation is a technique to relieve pressure on legislature’s time so that it can concentrate on principles and formulation of policies.

 

Essential characteristics of Delegated Legislation:

· The rules should contain short titles, explanatory notes, reference to earlier amendments, etc. for clear understanding.

·     No extra-ordinary delay shall occur in making the subordinate legislation.

·   The administrative authority should not travel beyond the powers given in Parent Act.

·      Essential legislative functions cannot be delegated.

·      Sub-delegation (Delegatus non potest delegare) is not encouraged.

·    General rules should not be framed with retrospective operation, unless and until the parent Act instructs to do so.

·       Discriminatory and arbitrary rules should not be framed.

·       Wide and sufficient publicity shall be given so that general public can know it.

·   In appropriate cases, consultation also shall be made for more effectiveness and efficiency.

·   The Sub-ordinate authorities should not use rigid, crux and technical language while preparing the rules, which may cause difficulty to understand by general public.

·      The final authority of interpretation of the subordinate rules is vested to Parliament and Courts. But the administrative authorities are not empowered and authorised to interpret the statutes.

·        A tax or financial levy should not be imposed by rules.

·        Wherever it is necessary, the explanatory notes shall be given.

·        Public interest must be kept in view while delegating the powers, etc.

 

History of Delegated Leislation in India:

a. Pre – constitutional Position:

The history of delegation of powers can be traced from the charter stage of 1833 when the East India Company was regaining political influence in India. The of 1833 vested the legislative powers exclusively in Governor – General – in council, which was an executive body. He was empowered to make laws and regulations for repealing, amending or altering any laws or regulations, which were in force for all persons irrespective of their nationality. In 1935 the Government of India Ac, 1935 was passed which contained an intensive scheme of delegation. The report of the committee on ministers’ powers was submitted and approved which fully established the case for delegation of powers and delegation of legislation was regarded as inevitable in India.

b. Present Position:

Though, our constitution was based on the principal of separation of powers, a complete separation of powers was not possible hence it maintained the sanctity of the doctrine in the modern sense. The Indian Constitution does not prohibit the delegation of powers. On the other hand there are several provisions where the executive has been granted the legislative powers. For example the legislative powers of the president under the Indian Constitution are conspicuous. Under Article 123 the president has the power to promulgate the ordinances and unrestricted power to frame regulations for peace progress and good government of the union territory under Article 240. The Supreme Court of India has also upheld the delegation of legislative powers by the legislative to the legislative to the executive in the case of Raj Narayan Singh v. Chairman Patna Administration Committee

 

Growth of Delegation of Power and it’s Reason:

Many factors are responsible for the rapid growth of delegated legislation in every modern democratic state. The traditional theory of ‘laissez faire’ has been given up by every state and the old ‘police state’ has now become a ‘welfare state’. Because of this radical change in the philosophy as to role to be played by the state, their functions have increase. Consequently, delegated legislation has become essential and inevitable.

 

Some of the reasons of the growth of the Delegation of Powers are as follows:

1. Pressure upon Parliamentary Time:

As a result of the expanding horizons of the state activity, the bulk of legislation is so great that it is not possible for the legislation to devote sufficient time to discuss all the matters in detail. Hence there is need for a delegation of power.

2. Technicality:

Sometimes, the subject – matter on which legislation is required is so technical in nature that the legislator, being himself a common man, cannot be expected to appreciate and legislate on the same, and the assistance of experts may be required. Hence,  this lead to the growth of delegation of power.

3. Flexibility:

At the time of passing any legislative enactment, it is impossible to foresee all the contingencies, and some provision is required to be made for these unforeseen situations demanding exigent action. Hence there is a need for flexibility which leads to the growth of delegation of power.

4. Experiment:

The practice of delegated legislation enables the executive to experiment. The method permits rapid utilization of experience and implementation of necessary changes.

5. Emergency:

In the time of emergency, quick action is required to be taken. The legislative process is not equipped to provide for urgent solution to meet the situation. Hence there is need for delegation of power.

 

Delegation Legislation : Position under Constitution of India

The Legislature is quite competent to delegate to other authorities. To frame the rules to carry out the law made by it. In D. S. Gerewal v. The State of Punjab, K.N. Wanchoo, the then justice of the Hon’ble Supreme Court dealt in detail the powers of delegated legislation under the Article 312 of Indian Constitution. He observed: “There is nothing in the words of Article 312 which takes away the usual power of delegation, which ordinarily resides in the legislature. The words “Parliament may by law provide” in Article 312 should not be read to mean that there is no scope for delegation in law made under Article312….” In the England, the parliament being supreme can delegated any amount of powers because there is no restriction. On the other hand in America, like India, the Congress does not possess uncontrolled and unlimited powers of delegation.

In Panama Refining Co. v. Rayans, the supreme court of the United States had held that the Congress can delegate legislative powers to the Executive subject to the condition that it lays down the policies and establishes standards while leaving to the administrative authorities the making of subordinate rules within the prescribed limits. 4 Art. 13 (3) Defines law and it Includes ordinance, order, byelaw, rule, regulation & notification having the force of law.

In Sikkim v. Surendra Sharma– it is held that ‘All Laws in force’ in sub clause (k) of Art. 371 F includes subordinate legislation. Salmond defines law as that which proceeds from any authority other than the Sovereign power & is therefore, dependent for its continued existence & validity on some superior or supreme authority.

Uplifting branding

Brand awareness being the most unnoticed aspect of today’s society and its exuberance of purchasing goods that are pretentious to the human eye which indeed are not brand conscious. The precise measurement of the brand awareness is the underrated part of today’s branding and its features. Frankly, measurement can get you your next budget, your next promotion. And it’s amazing how many marketers think of, yeah, that’s the stuff I do at the end. Well, if you do it correctly, it can actually shape your strategy. The influential and money oriented tactics of marketing and measurement strategies are not going to cover a number of different things you should be measuring or you could be measuring, and you’re going to need to differentiate what you measure when. It’s the society who needs to be symmetrical and resolute about the extracted data. People who are oblivion of the terms and subjects relating to gross profit must be new to the advertising industry and they might be stumbled over the ideologies. The better or polished term to be in brief for brand awareness is brand lifting or brand uplifting which is the most important element in the bribed world that we are in today. In the past times people were not obsessing over brands , they were following the needs and necessities , if that’s what you’re using to justify all the effort that you’re going to put in here, what was your brand awareness before you started? Before we all started to have our brains preached about the brand awareness we were the people who were naive about all the complex terms were going through in the now world. So people’s brand awareness is key takeaway. If brand awareness is your goal, then measure it. It doesn’t mean estimate it. This is not how many angels can dance on the head of a pin. This is not like an unlikely scenario of boatloads of impressions, and that must have improved brand awareness. All the impressions doesn’t influence our marketing course but it’s the best data that we have that’s sort of analogous. As we call it , “third time’s the charm” the phrase doesn’t work in this scenario , because there’s a lot of bluffing in the brand awareness programs , three times more marketers are bluffing. They’re faking it. They are assuming that their brand awareness went up, bogus.

Responsibility of Media in Democracy

Media refers to the communication tools or channels through which news, music, movies, education, promotional messages, and other information is disseminated. It includes mediums like radio, television, magazines, newspapers, internet, etc. It describes the different ways in which we communicate in the society ranging from a telephone call to the news on television. The term media is used to denote a medium that is designed to reach out to a large audience such as the population of a country.

For instance, in the present times of the pandemic, media is constantly updating us about the scenario of the country as well as of the world regarding the number of active cases, the policies that government has adopted, etc. Along with the news of the pandemic, the media is also regularly updating about the other things happening in the country.

Media plays an important role to inform the public about the social, economic, and political activities happening in the world. It shows the ground reality of the society and portrays what the truth is. Media is the 4th pillar of democracy and plays a vital role in generating a democratic culture that is beyond the politics and helps increase the public consciousness. They are known as the watchdogs of the democracy as they supply the information about various candidates standing for the elections so that the people can choose their representative on those bases.

ROLE OF MEDIA IN DEMOCRACY

The Indian Constitution guarantees the fundamental right of ‘Freedom of Speech and Expression’ to every citizen, which includes ‘Freedom of Press’. For a democracy to function properly, the government and the citizens need to go hand in hand and for this purpose, media works to bridge the gap between them. The judiciary has protected the rights of the media as well as constrained it in the interest of justice as well as the fundamental rights of the others. Media exposes loopholes in the democratic society which helps the government to fill those vacuums and make the system more responsive, accountable and democratic friendly. Media has also helped to shape the democratic society by emphasizing issues such as child birth and care, domestic violence, and sexual harassment, which would have been private. It also helps in molding the public opinion and bringing social change in the society by highlighting issues such corruption in the government or the non functioning of the government. It is also a means for educating people, especially those in the rural areas, by circulating information without any bias.

RESPONSIBILITY OF THE MEDIA

  1. The media has the power to reach the government and expose their real picture to the world so that transparency can be maintained in the government.
  2. A challenging role for the media is to reveal any piece of information or truth to the public in such a way that no particular group of people are agitated from it.
  3. It also has the responsibility to help the citizens nourish and enjoy their rights and also to check that they exercise those rights in a lawful manner.
  4. Media can organise debates to challenge the loopholes in the functioning of the government and also appreciating the good work of the government.
  5. They can also build a sense of patriotism in the citizens who without the fear of any politician can work for the betterment of the nation.
  6. Media should never present any information by deliberately twisting it to create a hype in the people.
  7. It should also not get involved in creating fake news, or promoting a party or a brand just for the sake of money.
  8. Presenting real and important issues should be the main motive of the media, rather than indulging in presenting issues that are of no importance to the general public.

Reward system- A tool for desired organisational performance

Introduction:

Reward is the benefits that arise from performing a task, rendering a service or discharging a responsibility. It is a system used by companies employees who achieve particular results are paid more or get more advantage. Every company has some forms of reward system, whether it is outspoken or not, it exists. If the organisation reward a certain kind of employee behaviour, good or bad, that is what company will get more of. Reward systems help in increasing performance and creating happier employees. The greatest management principal is that the things that get rewarded get done. All reward systems are based on the assumptions of attracting, retaining and motivating employees. Higher rewards will give higher satisfaction. This will lead to lower turnover and more job applicants. It is difficult to retain best performers in the organisation. Financial rewards is an important component of reward system, but there are other factors that motivate employees and influence the level of performance. So, higher rewards will motivate skilled employees to perform better.

Purpose:

A reward system puts together employees’ natural self- interests with organisation’s objectives and provides three types of management control benefits, informational, motivational and personnel related. First, reward should catch the employee’s attention and at the same time it works as a reminder for the person in charge of what results should be completed in different working areas. This is a good way to emphasize and convince the employees of which performance areas that are important and create goal congruence within the organisation and singals how the employees should direct their efforts . To motivate is the second control benefit. People sometimes need an incentive to perform task well and work hard. Last but not least we have personnel control benefit. Organisation give rewards for many different reasons . Ex: to improve recruitment and retention of offering a compensation package that is competitive on the market.

Current trends of reward system in India

The current trend is one of integrated reward approach. Reward system usually means the financial reward on organisation gives its employees in return for their labour. While the term reward system not only includes material rewards but also non- material rewards. The components of a reward system consist of financial rewards (basic and performance pay) and employee benefits, which together comprise total remuneration. They also includes non financial rewards (recognition , promotion, achievement responsibility and personal growth) and in many case a system of performance management. Pay arrangements are central to the cultural initiative as they are the most tangible expression of the working relationship between employer and employee.

Statement of the problem:

  • Performance standards are too high or unattainable
  • Ineffective implementation of the reward system
  • Reward may not motivate every employee
  • Change in objectives makes the reward system difficult
  • Employee may not appropriate non- monetary rewards
  • Reward system may not be cost-effective
  • Expectancy level of the of an employee may increase with time

Review: Reward that an individual receives are very much a part of his/her motivation organisational desired performance can be achieved only from high- performing employees. High-performing employees can make other resources perform highly. Reward is a proven and established means of stimulating employees to perform exceedingly well. Study of all genres highlight that a poorly designed and implemented reward system can cause loss of morale among employee and this eventually can lead to organisational ineffectiveness. No organisation can really aim to be effective unless its reward system is effective.

Objective: The reward system is based on different aspects of an organisation. This may be of organisation, number of employees, designation of employees, etc.

Finding: Rewards provide information to the employees about their effectiveness in various situation.

Employee motivation is affected as better performance if likely to fetch higher reward.

Suggestion:

# Cultural influence must be considered towards the reward system.

# Reward system is subjected to consideration of many internal and external factors. Internal factors typically concern the organisation’s ability to pay and reward employees. External factors include demand and supply forces, inflation and customers. Such factors must be carefully analyzed for the effective results of a reward system.

Things to Do When You Are Bored

  • Start and Complete a puzzle
  • Start a Journal
  • Start a Blog
  • Start a Youtube Channel
  • Start a new hobby
  • Cook
  • Bake
  • Try your hand at Poetry
  • Learn another language
  • Read books
  • Write a Book
  • Start Painting
  • Take on a photography challenge
  • Meditate
  • Start Exercising
  • Write letters
  • Put on a show
  • Declutter your Wardrobe
  • Declutter your home
  • Online Shopping
  • Catch up on TV Shows
  • Watch Movies
  • Connect with your friends
  • Feed your neighbourhood stray dogs
  • Take on 30 day challenges
  • Do an Internship
  • Discover much more about the Word and Social Issues
  • Try Colouring
  • Try New Recipes
  • Play Board Games
  • Host Family Game Nights

Telangana cabinet meeting

After 2 months the telangana cabinet is hosting a meeting to confirm the new secretariat office design and discuss about current situations in Telangana

The meeting is going to be held on August 5 th in the presence of cm kcr,inspire they are planning to complete the new secretariat in one year

Non Vegetarian Indian Recipes – Tried and Tested

PRAWN PULAO | SHRIMP PULAO | SPICY SHRIMP PULAO | SIMPLE PRAWN PULAO
CHICKEN CURRY FOR BACHELORS | SIMPLE CHICKEN CURRY FOR BEGINNERS | CHICKEN GRAVY
Chicken Biryani | Pressure Cooker Chicken Biryani Recipe | Chicken Recipes | Home Cooking Show
Butter Chicken | Chicken Butter Masala | Chicken Recipe | Non Veg Curries | Home Cooking Show
Prawns roast kerala style | നല്ല അടിപൊളി ചെമ്മീൻ റോസ്‌റ്റ് ഈസി ആയി ഉണ്ടാക്കാം | English Subtitles

Digital Marketing

We live in an age of digitalization, where you can see the expanded and improved forms of modern marketing. So, I don’t think it’s unfair to say that Marketing has always been about interacting with the customers in the right place at the same moment. Now, this means you ought to find them where they’re already investing time: on the internet.

So now what digital marketing is? It encompasses all the marketing aspects where different kinds of web channels are used to connect to the audience whether it’s a search engine, social media, or other sites.

Role of digital marketing in a company

Digital media is important at this point for the company and brand recognition. This appears like every single company has a website. Even if they don’t, they have at least a voice in social media or a digital advertising campaign. Digital advertising and marketing are so popular that customers today trust and rely on it as a way to learn about products.

Long story short, to be successful as a company owner, you ‘re going to need to accept certain elements of digital marketing.

Since digital marketing has so many opportunities and methods, you can get innovative and play with a range of budget marketing techniques. For digital media, you can also use tools and analytics dashboards to track your campaign ‘s progress and ROI rather than you do for conventional advertising content — such as banners or print advertisements.

Responsibilities of a digital marketer

Digital marketing is characterized by the use of a wide variety of interactive strategies and platforms to communicate with consumers where they spend the majority of their time: online. Including the website itself to the internet promotional tools of the business — internet advertising, email marketing, electronic brochures, and beyond — there is a variety of strategies that come within the umbrella of “digital marketing.”

The strongest digital marketers have a good vision of how every digital marketing strategy meets their overall goals. So based on the goals of their marketing plan, advertisers may endorse a wider effort through free so paying platforms at their fingertips.

For example, a digital marketer may produce a series of blog posts to generate leads from a new ebook that the company has just developed. The company’s social media marketer will also continue to spread these blog posts by paid and organic content on the company’s social media pages. Maybe the digital marketer is developing a digital plan to give more information about the business to those who purchase the ebook. Within a minute, we’ll learn more about these unique digital marketers.

Types of digital marketing

Here I have forged some digital marketing tactics.

Search Engine Optimization (SEO):

Search Engine Optimization or SEO is a simple activity to ensure that the website can be found in search engines for words and phrases that are relevant to what the website offers. It’s simply quality control for websites in many respects. Having said that, if there’s ever been an industry that’s least known by outsiders, it’s SEO.

It’s a process of understanding the customers ‘ problems and the search terms they use when looking for solutions online. Once that’s developed, SEO becomes about implementing proven methods for presenting the information in a way that makes it appear higher in the search engine results pages or SERPs.

It’s not just about providing information about the products and services you offer; it’s about understanding the problems that your ideal customers need to solve.

Businesses who understand this and produce valuable content can get the best search engine reviews, inquiries, and web purchases.

You can learn SEO by using one of the many excellent SEO training tutorials available online. Our favorite is the one given by Moz.

Marketing in Social Media

This practice promotes your brand and content on social media platforms to increase brand recognition, drive traffic, and create leads for your company. The platforms that can be used in social media marketing include:

Facebook

Twitter.

LinkedIn

Instagram

Snapchat.

Pinterest.

If you’re new to social media, you can use resources like HubSpot to connect networks like LinkedIn and Facebook to one place. This way, you can conveniently plan content on several platforms at once and track data from the app as well.

Content Marketing

This term denotes the production and promotion of digital assets to create awareness of the brand, traffic growth, lead generation, and consumers. The platforms that can play a part in your content marketing campaign include:

Blog posts: Writing and publishing articles on a company blog let you show your industry expertise and attract organic search traffic for your business. In the end, this gives you more chances to turn website visitors to sales team leads.

Ebooks and whitepapers: ebooks, whitepapers, and related long-form materials aim to better inform website users.

It also allows you to exchange material for the contact information of the reader, to generate leads for your client, and to move people through the purchaser’s path.

Infographics: Sometimes, readers want you to show up, not tell them. Infographic is a form of visual content that helps website visitors visualize a concept that you want to help them learn.

Marketing Automation

Marketing Automation refers to the software that is used to automate your basic marketing operations. Many marketing teams can automate routine activities that they may otherwise have performed manually, such as:

Email newsletters: Email automation does not allow you to automatically send emails to your subscribers. It can also help you shrink and expand your contact list as needed so that your newsletters will only go to people who want to see them in their inboxes.

Social media post-scheduling: If you want to increase the presence of your organization on the social network, you need to post frequently. This causes manual posting to be a bit of an unruly operation. Social media programming tools push your content to your social media channels so that you can spend more time focusing on content strategy.

Lead-nutrition workflows: generating leads and converting leads to customers can be a long process. You will simplify this process by submitting leads to different addresses and material until they fulfill those requirements, such as when installing and opening an ebook.

Campaign monitoring and reporting: Marketing campaigns can include a ton of people, emails, videos, blogs, phone calls, and more. Marketing automation can help you sort everything you’re working on through the campaign it’s serving, and then track the campaign ‘s performance based on the progress all of these components have made over time.

E-mail Communications

Organizations use email marketing as a means of communicating with their customers. Email is often used to promote content, discounts, and events, as well as to direct people to the website of the company. The types of emails that you might send to an email marketing campaign include:

1.Website email subscription.

2. Follow up emails to website visitors who have downloaded something.

3. Customer, please welcome emails.

4.Holiday promotions to members of the Loyalty Program.

5.Tips or a related sequence of emails for customer service.

Inbound marketing

Inbound marketing refers to a marketing approach in which you attract, engage, and delight customers at every point of the purchaser’s journey. You should use any of the above-mentioned digital marketing tactics, throughout an inbound marketing strategy, to create a customer experience that operates for, not against, the client. Here are some classical examples of inbound marketing and traditional marketing:

Blogging vs. Popup Ads

Audio ads vs. radio advertising;

Email contact list vs. email spam

This series can surely include a lot more but these are some basic and easy to learn skills which a beginner will perhaps found interesting. You should give at least one of them a try.

Lately, there are several buzzes that digital marketing workers have higher salaries than in other sectors. With increasing competition, the need to consider the average salary of a digital marketing professional in India is more important than ever. But is it fair that digital advertisers are paying more than people working in other fields? Okay, one thing is certain that the market is experiencing a revolution now, as never before. Digital marketing is here to stay and the need will only increase in the future as more companies are looking to take the digital route.

According to YourStory’s recent report, the digital marketing industry is growing at 40% year-on-year, compared to 5-6% growth in other industries. Moreover, today’s start-ups are considering internet ads a more competitive alternative than most other mainstream media.

With small, medium, big, and old and new companies using digital channels to develop their presence, demand for digital marketing is increasing at a steady rate. With every business struggling for digital supremacy, the pressure on digital marketing agencies is increasing because they need to address different requirements. So there’s no better time than now to sign up for a digital marketing plan.

India’s Geography| Knowing India better

Mother Earth has been quite favourable to India, giving it a potential advantage in terms of economy, culture, climate, tourism, etc. although, unfortunately, this has neither been reciprocated nor has the potential been utilized.

India is an individual subcontinent

India is a distinct geographical unit bounded on the north by the ranges of the Himalaya and Karakoram, on the north-west by the mountains to the west of the Indus, on the north-east by the hills of Assam and Cachar, and everywhere else by the sea, forming a distinct subdivision within the continent. It’s not a surprise that this area is called the Indian Subcontinent.

India’s coastline mostly protected due to inaccessibility in the past

In ancient times, when no power attempted to assert full command of the sea, a country so largely surrounded by the ocean was inaccessible for the most part, and could be approached by land through its land territorial section only. The north-eastern hills and the gigantic Himalayan and Karakoram ranges present comparatively few passable openings and none easy of passage for considerable bodies of men. But the hills west of the Indus are pierced by many passes more or less open. The main land gates of India are on her north-western frontier, and this physical fact dominated her history for thousands of years, avoiding thousands of potential invasions. It was only when water navigation developed in European countries did India become a colony.

Earliest Human Civilizations

The northern plains being made fertile by Ganga and Indus combined with availability of water for other daily purposes led to the development of one of the earliest human civilizations in the world. And this laid the foundation of development of what we have today in the entire world – market, arts, farming, administration, etc.

Economic Advantages

Due to geographical position, China and India became the two most prosperous regions in the world with the highest living standards at around 0 BC. Economic activities like farming and places like markets were well established. Long coastline also created many natural ports and harbours. This led to the establishment of cities like Mumbai and Kolkata near the ports.

A Unique, but Diverse Culture

A very diverse geography is one of the primary reasons for diverse culture in India. We have desert, mountains, plains, coastal areas, plateau having diverse climatic conditions and natural resources which shaped regional habits and culture. Then a broad belt of hill and forest running from the Gulf of Cambay on the west to the mouths of the Mahanadi on the east, along with Vindhya and Satpura mountains and river Narmada separates north from south India. These barriers were difficult to cross in the ancient times which were clearly reflected by almost distinct culture between the 2 regions.

Influence on Climate

The lofty Himalaya Mountains form a barrier which prevents the cold winds of north Asia from blowing into India, thus protecting it from severely cold winters. It also traps the Monsoon winds, forcing them to shed their moisture within the sub-continent. India lies between 8 N and 37 N latitudes. The Tropic of Cancer passes through the middle of India, thus making the southern half of India in the Torrid Zone and the northern half in the Temperature Zone, which is responsible of different climate due to wind patterns, etc.

Tourism for Everyone’s Taste

As I mentioned before, India has everything. I have been to various European nations and the US and can say that if natural resources are better developed and made more accessible in India, then Himalayas can beat Switzerland, Thar Desert can take over Death Valley, Goa over famous beaches. Then we have forests and lagoons in Kerala, various lakes, rivers, etc.

In a nutshell, India’s location offers it with numerous advantages that can easily take it to the top. This is clearly reflected by the fact that the subcontinent was the most advanced region in the BC era – when nature was the primary source of development. But then the social structure, policies and various other things decelerated its growth.

India’s geographic advantages and its role in India’s grand strategy were clearly grasped by Lord Curzon of Kedleston, former Viceroy of India during the British Rule. Lord Curzon understood the geographic advantages of a state that ruled the subcontinent, truths that hold true today for an independent India. In Curzon’s 1909 essay “The Place of India in the Empire,” he wrote:

“It is obvious; indeed, that the master of India must, under modern conditions, be the greatest power in the Asiatic Continent, and therefore, it may be added, in the world. The central position of India, its magnificent resources, its teeming multitude of men, its great trading harbours, its reserve of military strength, supplying an army always in a high state of efficiency and capable of being hurled at a moment’s notice upon any given point either of Asia and Africa- all there are assets of precious values. On the west, India must exercise a predominant influence over the destinies of Persia and Afghanistan; on the north, it can veto any rival in Tibet; on the north-east and east, it can exert great pressure upon China, and it is one of the guardians of the autonomous existence of Siam. On the high seas it commands the routes to Australia and the China Sea.”

This article would definitely shed some lights on India’s immensely gifted geography and to people’s minds, in knowing India better.

Try every possible thing

Try everything you thought you couldn’t because trying such makes you try some other things. It’s not about excelling in only a specific sector. If you have a thought of teaching then go and give a try. Money will definitely come because we have lot of time. Trying isn’t that hard unlike trying to win. If you could get happiness in something then definitely go for it. At the end of the life no one remembers your job.

Try different jobs because same is always boring. Being comfortable makes you become lazy and tries to put in comfortable zone. Go for everything you like. If you love to act then give a try because you are not sure about next life. May be being constant makes you become even more constant. Take risk and try something you never thot of. Do both the things that you thought of and that you never thought off. Have a crazy life and try what not. Someday you gonna die even though you lead a comfortable life or a troublesome one. Taking trouble and being in trouble are forgettable.

Don’t have a memorable life because your memory will forget everything one day. Do many things that your mind couldn’t remember it. Try every possible thing until you forget to think of it.

folklore

Taylor Swift surprised everyone when she announced her 8th studio album folklore just 16 hours before its release on 24 July, 2020. This album she has shifted to indie music compared to past 3 pop albums. When she was announced album on her Instagram account she wrote this is the album “I have poured all of my whims, dreams fears and musings into”. And it is no surprise that it has broken several records.

It broke many streaming records and topped charts in many countries including UK, Canada, Australia. It had the biggest opening day on Spotify for an album by a female artist which earned her a Guinness World Record. According to Billboard “Taylor Swift breaks record for most Billboard Hit 100 Hits among women” surpassing Nicki Minaj who had 110 entries in the chart. Swift has 113 entries. It is the first time in Billboard history that an artist has debuted at number one on both Hot 100 and Billboard 200 in the same week.

These are some of the few records which this album has broken. Critically also this album is very well received. Though the album has 16 songs, the music video of Cardigan only was released on 24 July,2020. The video was directed by Swift itself. In this period of lock down when we are all confused as to what to do Swift used time so well as to give us an album so creative and mesmerising in all senses.

Risks setting up international clothing brands in India

India is known to be the second largest populated country where “the old and the new, the traditional and the modern, and the local and the international coexist—sometimes comfortably sometimes not “. Here is a list of risks that companies will have to face while setting up a clothing brand in India.


Tough competition from local brands:
International brands will be put in a situation to face a competition from both the local brands in India and the global brands in India. The local brand such as TATA opens outlets through their zudio stores where the products fit the modern trends that equals the global brands and with none of the products costing more that 15 dollars( INR 1300 approx). The report from the World Economic forum in January, 2019 says that India will become the third largest consumer market and quadrupled household spending by 2030. The TATA group have also started shifted their focus on the trend conscious globalised population are building models with value proposition with is much stronger than international brands. Therefore international brands might have to face the risk heavy competition and a lag in the market with local brands which follows similar strategies as primark.


Currency fluctuation :
India is a country that continues to experience a fluctuation in its currency value with decline in the rupee. India is facing this fluctuation in currency which has an impact on its economy due to Wider current account deficits(CAD), low foreign exchange reserve, high fiscal deficit and higher inflation. This is a risk for clothing brands since the companies will have to face a decline in their income due to this fluctuation and primark will also be put in a situation to pay more for the imported goods reducing their profit margin.

Water scarcity and environmental risk :
The World Business Council for Sustainable Development states that water does not just provide a sustainable and peaceful environment but it is very much essential for any kind of business to operate. All apparel industries are the users of the maximum amount of water for business and they will be under threat as water scarcity in India is seeing a depletion in its groundwater putting it’s primary businesses at stake. The textile and fashion industry requires large amount of water to convert from fibre production to finished products. Hence it is a great risk for clothing industry to invest in India as it is facing a big water scarcity. India is among the 17 countries has extreme levels of water scarcity with the northern part which has a plenty of business hubs facing severe ground water depletion.

The environmental scenario of India also pose risk to international clothing brands as India is facing a dramatic change in climate for past decade which has resulted in floods, storms, cyclones and other natural disasters. India is deemed vulnerable to climate change impacts, adding it to the countries in the global climate risk index.


Understanding Indian Consumer:
India is a very diverse country with a vast mixture in the consumer pool. The Indian market varies from region to region in terms of usage, preferences, brands, tastes etc. And this serves as a risk because it is impossible to cover the expectations of each region being a foreign brand and also unlike in UK and other countries where the sizes are numbered from 6,8,10-12, the sizes in India ranges from from small(s) below to XL(Extra large) and beyond. Therefore customization in clothing to fit Indian consumers also becomes a risk. This is important to be considered as a risk because as Mr. Biyani, the CEO, Future Group and Managing Director of Pantaloon Retail, India puts it “Indian Consumers, unlike people elsewhere, demand ideas and solutions that are uniquely Indian.”


Bureaucratic barriers and taxes:
International brands will have to face the challenges of rampant bureaucracy at all levels since Foreign investors generally face challenges while dealing with of dealing bureaucracy at federal, state and local government. Due to India’s poor infrastructure intricate tax payment systems ,complicated tax and slow legal system therefore there is a delay and a sharp learning curve. For example, in the year 2015 the government introduced a new service tax with only a notice of two weeks notice which left the company dangling to cope with the accounting software which was not updated for the change. Though India has opened its borders for international trade for the exporting and importing of goods there are several layers of bureaucracy which makes it inefficient and challenging to move goods. Though the government creates special economic zones like streamlined exporting, setting up market in India is a risk considering the fact that “the ground reality is still an uphill task”. Businesses which operate in India pay up-to 33 tax payments a year . And apart from this headline corporation tax companies also will have to pay sales tax, dividend tax, property tax, fuel tax, vehicle tax, VAT and excise duty. The world bank stated that India’s tax system is so complex that it accounted about 214 on average in the preparation and payment of taxes with the GST( Goods and services tax) being the most complex of them all as the second highest tax rate in the world among 115 countries.


Infrastructure risks :
Business functions and operations are built on the core service of infrastructure. In a country like India which has underdeveloped and insufficient infrastructure which includes poor warehousing facilitates, uneven distribution of electricity, no safety standards etc. There is a potential risk which can have an impact on businesses due to poor amenities, ignorance and corruption.
Economic and political risks :
Foreign investors generally do not have control over the external events in India which affects their investments and plans in the country. The major political and economic risks include quick and unpredictable changes with regard to foreign investment, import and ownership but slow government decisions due to unstable political scenario. International brands will have to face various issues which include :
1)cultural problems, delays or legal disputes due to local partners and suppliers
2)labour unrest and industrial action
3)disruption of normal business due to social and political unrest
4)corruption and bureaucratic inefficiency
5)unexpected delays and cost-overruns due to overlapping governmental jurisdiction
6)fluctuation in interest, inflation and currency rates.

The risks might seem like a big barrier for international clothing brands to begin their businesses in India but these are risks can be overcome with various strategies.