Fashion Forecasting…

Fashion trends are influenced by several factors including political, economical, social and technological. There are aristocratic fashions, film-style fashions, peasant class fashions and a kind of fashion known as maverick fashion. Naturally, fashion is related to dress and manners. Fashion changes with winds of time very fast. This can be seen from vast difference between how people used to dress before and now. In earlier days, it used to be very different in metros and small towns due to the growth of social media, online shopping facilities, mall culture etc. We have adopted fashion in each step of our life. It is our nature to adopt new and beautiful things because old things have lost their importance. Just like this, we adopt new fashion with the change of time.

WGSN (World Global Style Network) is a trend forecasting company. Its trend forecasting service includes what’s new and next in apparel, beauty, colour, marketing, retail and wearables.

https://www.wgsn.com/en/

Fashion Forecasting

This is the important part of fashion scenario because when any new garment is designed by the designer and worn, it will not create fashion by itself. It needs the media to spread fashion and this media which spread fashion and gets the fame and name to the designers is Fashion Forecasting. Fashion Forecasting is done through many communicating media such as cinema, fashion shows, press, magazines, newspapers and window display.

It includes following

•Gather cultural and social insights

Fashion Forecasting relies on a wealth of social and cultural information to make to make predictions about where consumer tastes will head. To cover all the bases, fashion forecasters often bring together groups of professionals from various backgrounds for brainstorming sessions.

•Market surveys and consumer research

By asking consumers directly what they would buy, how much they would pay and where they look to find fashion direction, forecasters can better gauge the marketplace for fashion buyers.

•Track social media and internet action Forecasters spend a considerable amount of time tracking what’s being looked at online and who’s doing the looking.

•Fast fashion to satisfy consumer desires

Fashion shows and the latest trends are widely available yo the public via multiple mass media platforms. That’s why consumers demand the latest runway designs immediately after viewing them.

In response to this desire for instant gratification, fashion manufacturers have developed a strategy called ‘fast fashion’. Fashion Forecasting is done where crowd is formed on such occasion, so that it can create fashion.

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If you like it, wear it.

Fashion styles

Artsy

Colourful and vibrant kind of style. Creative.


Bohemian

Personal favourite. Also known as Hippie fashion. With a modern touch to it looks fabulous on anyone.


Casual

The I-don’t-care-I-feel-comfortable type of style. The simplest of clothes in your wardrobe.


Chic

The girls night out or a date night look where you actually put some effort in choosing the dress and makeup.


#5 Preppy

Basically classic but with bold and clean colours with a structured silhouette.


#6 Rocker

Mostly a leather jacket amd pants. Ripped jeans. Don’t-mess-with-me kind of look.


#7 Sophisticated/classic

Classic.


#8 Sexy

Especially for parties. Outgoing type.


#9 Tomboy

Mostly loose clothes. Boyish, carefree. Billie Eilish’s iconic style.


#10 Vintage

Looks cute. Never goes out of style. Comfortable.

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What actually fashion means to us??

Fashion is a popular aesthetic expression at a particular time and place and in a specific context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions.Whereas a trend often connotes a peculiar aesthetic expression and often lasting shorter than a season, fashion is a distinctive and industry-supported expression traditionally tied to the fashion season and collections.Style is an expression that lasts over many seasons and is often connected to cultural movements and social markers, symbols, class, and culture.

Even though they are often used together, the term fashion differs from clothes and costumes, where the first describes the material and technical garment, whereas the second has been relegated to special senses like fancy-dress or masquerade wear. Fashion instead describes the social and temporal system that “activates” dress as a social signifier in a certain time and context.

Fashion is a foremost social statement. It is an outward means of expression to people and the rest of the world. With the passage of time, fashion makes our life colorful and changes our life with the time, so fashion is not a new thing in the world as it is found everywhere. Fashion changed from time to time but it has shown its existence in all ages. Not only young people do fashion, children, old people also do it. The ways in which people have behaved and dressed has changed throughout history and differs from place to place around the world. Fashion is ultimately important due to it is not just concealing your body, it also can change your external and internal expression.

Fashion started off in ancient times as culture and clothing was different in every country, now a day it is similar all around the world. Fashion is changing all the time and has unique characteristics, just like the article “How fashion has changed throughout the years” by, Natalie Vogiatzoglou says. For example, what was in in the 60’s were pastel colours, geometric shapes, dresses, skirts, and suits. The “hippie” fashion decade towards the end of the 1960’s. The 1970’s was the “disco” decade, flared pants and jumpsuits were in at this time. Fashion just kept getting crazier every decade. In the 1980’s the bright colours started coming in. Leg warmers, leggings and loose shirts were in at this time. The decade that fashion started getting more comfortable and people didn’t care what they wore was the 1990’s.

Fashion styles make people feel better about them. When you feel good in what you are wearing, you find yourself in a better mood, and in turn people will begin to view you differently. Fashion is essential because it can bring many positive aspects to your life. In a word, it is conducive to our image, our emotion, and our self-esteem.Your first impression is greatly important to other people’s view. Your face cannot change, but your fashion can be converted to make you become more good-looking, at least it would not make people nasty for dressing better. Your clothing influences your professional life and your personal life as well. Not only is fashion a powerful way of manipulating the public’s opinion of you, it also allows you to convey your individuality.

The type of clothing completely depends on the person what you wearing it, thereby it becomes a reflection of his perception of himself, and this is concerned to our personal identity. Another significant factor which influences Fashion trend is technology. There certainly has been a rapid growth of technology in the Fashion industry. For example, wearable technology has become a popular Fashion trend. Furthermore, 3D printing technology and the internet have also made an impact on Fashion.

Social influences are probably the strongest influences on the Fashion trend. Many music stars strongly influence Fashion choice. For example, wearing hoodies became famous due to rap musicians. Furthermore, movie and television actors create a big impact on Fashion. Many youngsters love to emulate the Fashion sense of their favourite celebrity.To sum it up, Fashion certainly has become a part and parcel of human life. It certainly is a force that is here to stay. Most noteworthy, Fashion has immersed every place on Earth.

By nature, man is fashionable because of his inherent desire to see and to be seen. New and current styles in clothes and manners, etc. help people in becoming more smart, attractive, fascinating and lovable. People never like to be out of fashion. Fashion is not confined to etiquette, manners, and dresses alone. It is pervasive and even religion, literature, and arts, etc. have their own fads and fashions. For example, the thirst for fashion has given rise to a variety of styles in writing and there are as many styles as there are famous writers, authors and poets.

Fashion is everywhere and you get to decide your fashion tastes and destiny. So go shopping for new clothes, used ones, or fabric and get to creating the you that you want to be today. It is why it is so important to have at least a basic understanding of how to choose your fashion items and also how to properly mix and match those things for the best results. Having access to the most expensive fashion trends on the market is undoubtedly a benefit, but it’s even more important to have a basic sense of how to maximize the way in which the wearer will display those clothes and other articles.

Tea Tree Oil: a magical formula

When it comes to beauty products, essential oils are a hype these days. From skin care products to medicine, essential oils have proved their far-ranging properties. They have been used for centuries not just to heal ailments but also to stimulate and alter emotions.
Essential oils are derived from plants, and capture the plant’s flavor, or “essence.”

Michelle Gagnon, founder of Bio Alchemy Olfactive and MKG Bio Alchemy and a bio alchemist by profession says: “Essential oils affect our physical, emotional, and spiritual
wellbeing, and take effect via topical application and inhalation. Long term use of essential oils — in small quantities — can have a great impact on our overall health and
state of wellbeing.”

And here, we are going to have an insight into the miraculous properties of essential oil,
tea tree oil.

Tea tree oil also called Melaleuca oil, is extracted from the leaves Melaleuca Alternifolia
plant, and commonly known as tea tree. This tree is native to the northern coast of South Wales, Australia, and was brought to popularity by the Australian aborigines. For the world, it might be a newly discovered magical formula, but Australians have been using it as a resource for countless years. It possesses the anti-bacterial, antiseptic and anti-inflammatory properties which help in many daily problems including acne and fungal infections.


Having a bottle of tea tree oil means you have a powerhouse of soothing. Tea tree oil can elevate the body’s natural healing process. And it’s not just the people using it, but also the experts talking about the tea tree oil benefits for hair and skin.


Dr. Sunil Kumar Prabhu, Senior Consultant, Dermatology and Aesthetic Physician, Aster RV Hospital, explains, “Tea tree oil has been traditionally used and can be
beneficial to manage dandruff because of its antimicrobial and anti-inflammatory properties. It is used quite often found in personal care products because it can purify and cleanse the skin, and unclog the pores”.

Tea tree oil can be your go-to product for all kinds of skin problems like acne and blemishes, but it benefits hair fullness as well. Even a small amount of diluted tee tree oil when applied to your hair shaft can promote hair fullness. It unclogs hair follicles, nourishes the roots, and helps the hair reach its full potential.
But, flowing locks might not be your only concern, dandruff can be embarrassing too.


Before we talk about treating dandruff with tea tree oil, let’s see what dandruff is: it is just an accumulation of dry and scaly skin on your scalp. According to a study published in the Journal of American Academy of Dermatology, using a shampoo containing only 5 percent of tea tree oil appears to be effective for the improvement in dandruff. It also
helps in controlling itchiness and greasiness on the scalp.


When asked about the tea tree oil benefits for hair, Dr. Jenelle Kim, a Chinese medicine expert and founder of JBK Wellness Labs in San Diego says, “It is a strong, natural ingredient that is great for sensitive skin and scalp. The scalp is very sensitive and is vulnerable to skin imbalances, itchiness, and dandruff—which are usually caused by minor fungal infections.”

Tea tree oil deserves a spot in your beauty routine. With its luscious benefits, it can revolutionize everything about your skin and hair.