Tag: brands

Top brands that represent India

Atmanirbhar, A word that entered every Indian’s vocabulary by the end of the year 2020. This gave a hype to use made in India products. people started to check for the made in India label. Now the era is of brands. Everybody wish to wear top brand accessories and cloths and drive a branded car. How can someone fulfil this desire while being Atmanirbhar? There are some brands which represent India and are listed at top. World has many brands, which appear as foreign brand by their names but are Indian.

The golden old times had brands like Parle-G, Vadilal, Godrej etc. The new era is dominated by these brands.

the royal enfield

As the name suggests, the brand is truly royal. It is an Indian multinational company. The headquarters is in Chennai, Tamil nadu. The brand was originally owned by a British company Enfield Cycle and was stared in 1893. In 1994 an Indian company Eicher Motors bought it and renamed it as Royal Enfield India. The brand is special and admired for its retro charm and the thumpy sound. The fuel tank is hand painted. The bike brand is known for its affordability. The bikes price starts at rupees 1.34 lakh and most expensive model is of 3.13 lakh. And it is not complex and easy to repair. Owning a Royal Enfield has been a matter of pride.

a Royal Enfield bike

van heusen india

It is a clothing band. The brand is under PVH corporation which is founded in 1889 and named after a Dutch immigrant john manning van heusen. The Indian section of this brand is owned by Aditya Birla fashion and retail limited. The company calls itself to be a fashion powerhouse. Aditya Birla group has a network of 3,212 stores across the country. Aditya Birla fashion and retail limited is the first billion dollar fashion house of India.

peter england

This brand is also a clothing brand. In 1889 the brand was founded in Londonderry of Ireland. The purpose of establishment was to provide khaki trousers to the British soldiers. The Brand entered India in 1997. In 2000 Aditya Birla group owned this brand. The headquarter is in Bangalore, Karnataka. The brand is the top men’s wear brand and has huge market. The customer base is estimated to be 4 million people. The brands target customers are the corporate employees. The brand offers collection of denims, festive wear, Indian kurtas, accessories etc.

lakme

The brand offers beauty products like cosmetics, skincare products and beauty saloons. It is India’s first cosmetic brand. It is the first to introduce makeup to Indian women and its been more than 50 years for the company for being a beauty brand. The main Idea of establishing a makeup brand of India was of prime minister Jawaharlal Nehru and He asked JRD Tata to execute this. The brand was named after a French opera coincidently which was derived from the name of the goddess Laxmi. Now also the brand tops in the popularity list.

jaguar

This brand is also stared as a British company founded by William Lyons. But now it is owned by Tata motors from 2008. The models are still manufactured in UK and headquarters is in Whitley Coventry, England. The car is one of the luxury vehicle. The cars are very much classy and show a great performance. The car price starts at 46.64 lakh.

these represent some of the success stories of Brands. There are many more brands too in the market who represent India internationally. These are the examples that India can do a great job in establishing brands and can lead the world.

The increasing popularity of homegrown brands

Homegrown as the word itself says about something, that originates from the home. Homegrown things always count superior than any other in the same category, homegrown is a popular category of product in any brand be it agriculture, textiles etc. They have established a greater place in the market. Currently, homegrown brands are trending all over the internet and among consumers the reason behind this is the features that they offer.

Homegrown brands range from clothing, accessories to pickles, papard and sustainable utility products. The primary reason behind the success of homegrown brands is its association of with local people and market. Not only they promote local but, as the number of homegrown brands increases the chain strengthens and they further inspire other citizens to be a contributor, be it in the form of a entrepreneur or consumer. The people who initiate, encourage, promote, buy and work at homegrown are all ultimately a part of the economy and as a result, the aim of economic development is fulfilled. The interesting fact that came up with homegrown is the independence and creativity it offers; well people are getting much creative about their work from brand name to the finished product a touch of creativity is everywhere and independence as in working on your own as home-grown entrepreneurs. Who are helping others to earn a livelihood for instance- many homegrown brands have given job opportunities to the artisans from rural areas including women they are able to fit in the organisation, learning new skills and earning better livelihood.

The homegrown brands are giving good competition to international brands in some countries, trying to succeed in every term from production to advertisement. Additionally, they decide a unique motive and purpose like sustainability, eco-friendly, product for special needs. These days customers are very demanding, they are aware and always looking for products that can make their life easy. Home grown brands is about unique ideas, it also includes bringing up the local ideas and helping them transform practically.

Many people say that that local sometimes cost much higher than branded but, the reason behind this can be found in the working and what they serve to the society firstly, it is not an easy task to start a local brand, it takes a lot more efforts initially. The cost of quality, the cost of trust and the cost of efforts which they have to put in to make the product stand out from the product of an already famous and established brand, which is sometimes not even from your own country. However, there are affordable brands too who provide additional services in the same charges.

Homegrown has become extremely popular and still growing. Afterall, it is not a bad idea to support something fresh and that originally belongs to your own country. A change is quite visible and people are accepting home grown really well. This is a good sign for the makers and founders of homegrown, this motivates them to work and innovate more.