Registration for the flagship initiative of Prime Minister Shri Narendra Modi, Pariksha Pe Charcha (PPC), concluded with a record-breaking over 3.5 crore participation from students, teachers and parents. This is a nationwide movement to transform exam-related stress into a festival of learning and celebration. The 8th edition of PPC 2025 has set an unprecedented milestone in terms of registrations from students, teachers, and parents across India and abroad. This remarkable response underscores the growing resonance of the program as a true Jan Andolan.
The online registration for PPC 2025 was hosted on the MyGov.in portal, from 14 December 2024 to 14 January 2025. The program’s immense popularity highlights its success in addressing the mental well-being of students and fostering a positive outlook towards examinations.
The interactive event, organized annually by the Department of School Education and Literacy under the Ministry of Education, has become a much-anticipated celebration of education. The 7th edition of PPC in 2024 was held at Bharat Mandapam, Pragati Maidan, New Delhi, in a town hall format and received widespread acclaim.
In line with the spirit of PPC, a series of engaging school-level activities commenced on 12 January 2025 (National Youth Day) and will continue till 23 January 2025 (Netaji Subhash Chandra Bose Jayanti). The activities aim to foster holistic development and inspire students to celebrate examinations as an Utsav. These activities include:
• Indigenous games sessions
• Marathon runs
• Meme competitions
• Nukkad Natak
• Yoga-cum-meditation sessions
• Poster-making competitions
• Inspirational film screenings
• Mental health workshops and counselling sessions
• Performances by CBSE, KVS, and NVS students
Through these activities, PPC 2025 reinforces its message of resilience, positivity, and joy in learning, ensuring that education is celebrated as a journey rather than a pressure-driven task.
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Guest Posting and Backlink Building:
Advertisers: Purchase guest posts on niche-specific websites to improve SEO metrics, enhance domain authority (DA), and drive targeted traffic. Collaborator offers customizable filters to help select the most relevant sites based on factors like region, topic, and price.
Publishers: Monetize their websites by posting articles with backlinks or selling sponsored posts. Publishers retain control over the content they accept, ensuring alignment with their audience.
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Website and Telegram channel owners can earn by offering backlink placements or advertisements. Collaborator ensures transparency and security in transactions, with the ability to set custom prices and communicate directly with clients.
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The platform emphasizes secure and ethical link-building practices, avoiding the risks of penalties from search engines by focusing on high-quality, natural links.
Community and Feedback:
Users can provide feedback and reviews, fostering trust and accountability within the Collaborator ecosystem.
Use Cases:
For Advertisers: Boost SEO rankings, build brand authority, and increase visibility through strategic guest posting and digital PR campaigns.
For Publishers: Generate revenue by selling links or hosting sponsored posts without compromising site quality or reputation.
For Agencies: Provide comprehensive SEO services, including guest posting and link promotion, to clients.
Collaborator.pro is a versatile tool for those aiming to enhance their digital presence and SEO strategies efficiently while maintaining quality and relevance in link-building efforts.
Collaborator.pro is a dynamic platform designed to streamline digital marketing, SEO, and public relations efforts through high-quality guest posting and link-building opportunities. It serves as a digital PR marketplace that connects advertisers, publishers, and SEO specialists, enabling effective content placement, monetization, and brand promotion.
Key Features and Benefits:
Guest Posting and Backlink Building:
Advertisers: Purchase guest posts on niche-specific websites to improve SEO metrics, enhance domain authority (DA), and drive targeted traffic. Collaborator offers customizable filters to help select the most relevant sites based on factors like region, topic, and price.
Publishers: Monetize their websites by posting articles with backlinks or selling sponsored posts. Publishers retain control over the content they accept, ensuring alignment with their audience.
Monetization Opportunities:
Website and Telegram channel owners can earn by offering backlink placements or advertisements. Collaborator ensures transparency and security in transactions, with the ability to set custom prices and communicate directly with clients.
User-Friendly Interface:
The platform simplifies the guest posting process, offering tools for seamless collaboration between advertisers and publishers, from selecting sites to finalizing agreements.
Global Reach:
Initially focused on CIS countries, Collaborator.pro has expanded its services globally, providing access to thousands of vetted online platforms and Telegram channels worldwide.
Safe and Transparent Transactions:
The platform emphasizes secure and ethical link-building practices, avoiding the risks of penalties from search engines by focusing on high-quality, natural links.
Community and Feedback:
Users can provide feedback and reviews, fostering trust and accountability within the Collaborator ecosystem.
Use Cases:
For Advertisers: Boost SEO rankings, build brand authority, and increase visibility through strategic guest posting and digital PR campaigns.
For Publishers: Generate revenue by selling links or hosting sponsored posts without compromising site quality or reputation.
For Agencies: Provide comprehensive SEO services, including guest posting and link promotion, to clients.
Collaborator.pro is a versatile tool for those aiming to enhance their digital presence and SEO strategies efficiently while maintaining quality and relevance in link-building efforts.
Of all the different types of media available to us today, podcasts may be the ones we have the least exposure to. Even while podcasts are less popular compared to other media forms like videos and blogs, the number of podcast listeners has risen steadily each year since it started in 2004. The Covid-19 pandemic and the worldwide lockdowns are what kickstarted my habit of listening to podcasts. Whether the episode features experts’ advice on topics like mental health and exercise, celebrity interviews, or film and TV show reviews, listening to podcasts has been both educational and entertaining for me.
When I talk to people about podcasts, a lot of them are confused about what it is. A podcast refers to a series of digital audio files prepared and distributed through RSS feeds or apps (Spotify, Apple Podcasts, etc), that can be accessed through the internet or downloaded. The audio files can be about anything – you name it, you can probably find podcast episodes on it. It can be news, comedy, science, and niche topics. You can find great reviews of new and old films, TV shows and series. Podcasting initially started as an easy and inexpensive way for individuals like bloggers and musicians to communicate their ideas and opinions and build a close community of similar-minded people. Comedian Joe Rogan’s The Joe Rogan Experience is the most popular podcast globally. Dear Hank and John by authors and YouTubers John and Hank Green discuss almost everything their listeners want answers to. Podcasts today have also been adopted by large and small companies, radio networks (BBC, for example), and media organizations like NPR and New York Times. For a lot of businesses, it is an effective content marketing technique for cultivating brand loyalty and customer relationships.
One of the greatest advantages of listening to podcasts is how easy it is to access. Users can listen to any podcast from their mobile phones at any time of the day. If you are like me, you will appreciate how it makes a lot of your daily chores like cleaning or washing dishes fun. It makes multitasking so much easier. You can listen and learn new things while you go through your daily chores or travelling to work/class. It is also a very effective way of reducing the time you spend looking at the laptop or mobile phone screen. Listening to podcasts is a great way of learning and unlike visual media, it doesn’t exert strain on your eyes. It also keeps your brain active as you use your imagination more with podcasts. The vast variety of topics on which podcasts are made also means you get to learn unique stuff often directly from the subject experts. That is a lot of education and entertainment guaranteed.
Many popular podcasts have seasons with a series of episodes in each season. These episodes may be released daily, weekly, or at any time the podcaster wishes. You can subscribe to podcasts and get notified when a new episode is posted. People get into podcasting because it is a comparatively easier and cheaper way of producing your own show. You do not need to depend on radio broadcast stations and can talk about anything you like. You just have to make sure you have the right audio recording equipment and audio editing software, and choose the right topic to talk about. Podcasts can go as short as a few minutes or be longer than an hour. You can use any of the popular podcast hosting websites and apps to search for podcasts on the topics you like.
As regular consumers of the media and the internet, all of us must have come across some form of content marketing at some point. Content marketing refers to the creation and distribution of valuable, relevant content for a clearly defined audience to cause a profitable customer action. The goal of content marketing is to provide valuable information to the audience through content such that they willingly consume it rather than avoiding it. We build brand loyalty and trust by providing solutions to problems faced by them.
There are mainly 5 forms of content marketing we can see today. They are:
Blogging
Many brands use blogs, often including it as part of their website. It is one of the most popular forms of content marketing techniques, being very cost-effective for small businesses. Blog posts usually contain written material about useful information on topics related to your product or service. When the written material provides relevant knowledge and effective solutions to customers’ problems, they earn an audience and build good customer relationships. The length of the post depends on the topic of the blog, audience demographics and the writer’s unique writing style. Whether it is long or short in length, make use of catchy headlines and simple language. Search Engine Optimization (SEO) also comes into play in driving web traffic to the blog.
The immersive field of podcasting has seen a rise in its number of listeners every passing year. Podcasts are audio content posted on topics ranging from interviews, discussions to reviews on the internet. Even though it is a smaller market compared to blogging, it still garners a loyal group of listeners because of how easy it is to indulge in podcasts. Unlike blogs and videos, the audience can listen to podcasts while doing anything else like travelling or cleaning. Listening to the podcaster’s voice, the information they give and their opinions on stuff builds a stronger relationship with the audience, They choose topics closely related to their product or service and post content consistently to various podcast hosting platforms like Spotify, Google Podcast, Apple Podcast, etc. Quality audio recording equipment and software are also important for good podcasts.
Nobody can deny how popular videos are among the general public. All of us watch YouTube at least once a day and short-form videos on platforms like TikTok and Instagram are all the rage. Videos could be vlogs, reviews for products, step-by-step guides or even animated/sketched whiteboard videos. While it is expensive and time-consuming, it is also very efficient as it can communicate quicker than any other form of content marketing, provided it is produced in the right setting with good characters and equipment. Whether they are product reviews or instructional videos, they are the closest you get to having real contact with someone. The video content you created can also be used in other forms, like in social media and blogs.
Infographics refer to long representations of graphs, statistics, and other relevant information. You may have across interesting graphical representations of information and statistics related to various interesting topics. These simple, valuable graphics are useful in summarizing and breaking down the important points of a complicated, large area of study or a survey. A well-made infographic can grab a lot of attention. It usually gets shared a lot on the internet and on social media. They can be supporting content for blogs or standalone content.
Social Media
Everybody has social media these days and it goes without saying that it is one of the easiest and most effective forms of content marketing. Posting consistently and making relevant and shareable content is essential for social media marketing. When you have such a large amount of people online exposed to your content, you need to make sure your content is relatable and engaging with the audience. Make use of social media analytics to figure out which social media platform and what kind of content (written, videos, etc) works best with your audience.
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