Tag: creativethoughts

What Is Creativity In Business?

“Your smile is your logo. Your personality is your business card. How you leave others feeling after an experience with you is your trademark.”

– Jay Danzie

Salut! Let us first discuss the evolution of a perfect company. It starts with the owner’s hard earned money (through different sources of course 😉 ) singlehandedly. With growth in sales, the owner feels the need to have assistants to help him out which encourages him to hire a few eligible ones. They are so eligible and proficient that the company keeps experiencing surplus which fetches high amount of customers until it becomes a reputed brand to generate regular customers. However, the owner realizes that apart from his regular customers, the new ones weren’t bothering to choose his brand. Then, he shapes his services in a way that distinguished his company from the competitors. What do you think did he do?

He used ‘Creativity’ which is so essential in business if you wish have an edge over the others. He creatively increased the convenience in his services thereby attracting larger audience.

KFC or Kentucky Fried Chicken for instance, originally dealt with the sale of chicken and now surprisingly includes burgers, softies, cold drinks, and other finger licking attractions. Why do you think did they need to evolve? KFC originally was started by Colonel Harland Sanders on a small scale but as his popularity increased, he transformed to a brand which is so high in demand today. Customers make a brand. However, to get a variety of customers apart from the regular chicken friendly ones, they decided to assign variations into their services which includes burgers, soft drinks, softies, mousses and what not!

Creativity in business demands cooking up interesting services from the existing ones. In short, coming up with variety from a single theme! For instance, the above example where an eatery for chicken evolved into multiple scrummylicious items!

Convenient services avail more benefits for customers. That is where creativity comes into the picture. How well can you craft convenience in your services without imitating your competitor? How well can you observe the convenience policy and services of your competitors and frame an entirely unique service which could fetch great surplus? Which services would have a greater demand and how will it be unique from the competition? If you master the above questions by coming up with a suitable answer, then your business is fully secured and benefits are awaiting you!

Why do you need to be unique though when people are more attracted to the common services? People normally think that common services send Express posts to customers thereby inviting them faster than usual but they fail to contemplate over the fact that they aren’t alone in the market and that their competitors are like sharks who won’t let them survive!

That’s exactly why, we yearn for creativity. Everybody wants to go for a unique idea that would have no competitors because attacking or imitating the services of your competitors will only damage relations and may make matters worse! In a fit of rage, your competitors may not allow customers to reach out to you and may act as hitchhikers in the way by showing your customers directions towards their company instead of yours! They may badmouth your services and show your weak side to the mob. The extent of enmity can’t be predicted because nobody likes a “Copy Cat”.

Thus, one can conclude stating that Creativity is all about understanding the changing desires of the mob or the market trends and to subtly begin including a variety in your services or fine tune the existing ones with amazing facilities that offer whole lot of conveniences!

Thank You For Reading!

How Reading can be an Obsession for Creative Minds

Photo by Sofia Alejandra on Pexels.com

“ A reader travels a world of visionary thoughts where his real self creates an extraordinary idol of thoughts without being judged and scared which they can’t do in the real world”.

The above quote straightaway refers to a person who is fascinated with books or popularly known as a “Bibliophile” in today’s era.  Often, we as non-readers don’t even consider reading as a daily habit because we are so much absorbed with our bustling life that reading is merely a tedious job and a waste of time.

We have dwelled our body and mind into the materialistic things of the world and in that process,  we don’t even invest 1% in self-productivity. Self-Productivity is one of the significant elements in which we all as humans lack in and therefore, the ones who accomplish by being self-productive reach their destination of living a successful life. The moto of our rustic life is also to become productive in our jobs and careers rather than being focused on ourselves.

Reading is not only a key to the unexplored ideas of great thoughts, but it is also a doorstep to explore yourself. Still, you might be reluctant with my perspective of reading books, so let’s give you some major reasons as to what happens if you have reading as a daily habit:

  1. You have a Critical  Mindset: When you start thinking out of the box, your mindset and persona are broadened. The more you read the better you will understand yourself. Reading is just not only mere streaming of words by your brain and mind, but it also provides a quick start for your inner mind to think critically.

Reading is like watering your mind and soul to grow in a fruitful manner. So, watering your plants daily provides the roots to live a long time, similarly, reading every day is like you are watering your soul, mind, and thoughts with a decent quality of information that will help you think critically in any situation.

Bingo! Having a critical mind will make your perspective for your life in a different way. The way we think is the way we, our thoughts develop and so our life provides experiences accordingly.

  • Reading equals No Insomnia: Another prominent cause which we humans face in this era is having sleep problems and living an unhealthy life. Lack of sleeping also gives birth to other sicknesses like depression, anxiety, obesity, etc.

We are addictive to so much of tech life that we have started to ignore ourselves and our body which faces certain inconvenience which occurs by our ignorance towards our body. Spending so much time on social media and scrolling till 2 am makes our eyes tired but still we continue to scroll up. Staying awake makes us insomniacs, that we feel lethargic and drowsy the whole day.

But have you ever tried reading a book, instead of using your phones? Reading is the best medicine to cure your insomnia because when you develop a good reading habit then you dedicate your whole brain and concentration to reading which will help you to sleep faster in no time.

Hence, reading is also a secret to living a long and happy life as it inculcates certain elements that you only experience if you are an ardent reader.

  • Reading welcomes all sorts of readers! : Most of the times, the non-readers don’t believe that reading is their cup of tea and give up easily due to the fact that, they don’t connect themselves. But one must know that there are several types of genres and sections in books which is easily available and one can choose according to their taste for books.

Whether it is Fictional, Non- fictional, Biographical, Historical, etc, and to be surprised that there are many unexplored sections that are yet to discover. Reading is a vast ocean and when you pour yourself into it, you will recognize a radical change in your personality and your way of living life.

Finding a connection with the book also helps a person understand the book better and improve themselves better. While reading when a person goes through the process of catharsis; it also releases their emotional and mental stress. 

  • Helps to Flush your Intrusive Thoughts: A very common tip to everyone: “When you overthink, write; and when you underthink then read and when you feel both then do both.

Reading is a mental therapy that will help you as a reader  to get away from those intrusive thoughts which always make you  distant from yourself. To avoid those unwanted emotions and thoughts which runs into your head, you must keep yourself with a good book and read it daily so that your mind will be occupied with a beautiful vibe of  quality content.

Remember, whenever you have such an intrusive thought, it is better to do something that will provide your mind with something positive connection between you and the mind. In this instance, reading is one of them that will help you get away from those unwelcome thoughts.

  • It Boosts your Concentration: Reading can be one of those habits which will help to deal with a good concentration level in your everyday life. Your brain cells are often guided right when they are on the pages rather than being on addictive sites. These days, attractive sites are often a cobweb of distracting your mind by spending more time on these unwanted platforms which will reduce the creative level of our brains and the capacity to think precisely.

Technology advancement has taken the perks of pleasure reading, so in short, when we are reading books, we are helping our mind to focus on the book rather than on other elements.

In short, it’s better to meddle with books and travel each letter of the world through your fingertips rather than meddling with your brain to do unwanted misadventures. Therefore, one should prefer a book to read to keep yourself wise , knowledgeable and sane!