Tag: Education

TIPS FOR MOTIVATING YOURSELF

Multicolored Bontainer

We all in need some form of motivation in our lives to keep on living to our fullest and ensure that we make sure that we do our best all the time. We wake up everyday with a motivation in our mind to seize the day.Ranging from the desire to finish a project on time, to wanting to shed those extra pounds, motivation is quite essential for us so that we remain consistent in our efforts to achieve our dreams and make them a reality. However, sometimes we may not feel good or may not able to perform to the maximum of our potential. We may sometimes slack off or laze out our days instead of getting that project finished before the deadline or study for that important text that may define our grades. In such cases, we really need that extra dose of motivation to get the task done smoothly and efficiently.

If you too are feeling low on motivation, try some of the tips discussed below that may help you to get it back so that you can do your best and follow your goals. They are as follows:-

PLAN OUT YOUR SCHEDULE

Black and White Laptop

If we want to achieve a goal smoothly, we need to make consistent efforts to ensure it. In such cases, spontaneous bursts of energy may be quite useful but they do not work out in the longer run. Here comes the importance of planning; organising and making map of your entire game plan before beginning with the preparation may be extremely useful and make our work a lot easier. This ensures that we know exactly what we are doing and that in the end, we don’t get loaded with all the pending work. Furthermore, we get time on our hands so that we can remain calm and collected instead of panicking at the last second.

MAKE GROUPS

Group of Women Doing Work Out

Becoming a part of study groups online or offline, can really help you to be consistent. This is due to the fact that these groups are highly motivating and influential in a way that they hold us accountable for our progress and we also get platform where we can talk about certain blocks we might be facing and even get solutions to any problems we may face.

TAKE BREAKS

Focused businesswoman in wheelchair using smartphone in cafe

One of the major reasons why people back-out from things is simple: burnout, due to excessive work load. People often tend to over work themselves and get exhausted, losing any further willingness to complete their task. In such situations, it is advisable to take break and chill out, instead of going on-and-on with your work. Not only this, it may also help improve our productivity to a higher level. We may not feel tired from our work and perform to our maximum potential if we give ourselves time to rest and recover. Often, consistent efforts are required rather that doing all hr work at once and then not proceeding with it at all.

So, make sure to take care of yourself and work smarter not harder!

Hurricane – Destroyer of Many Places

 Hurricane!  A hurricane is a huge storm, that generally forms over warm ocean waters.. ..near the equator. The warm air above the ocean rises upward.. ..thus creating an area of low pressure, below! Air from the surrounding areas.. ..push in and try to fill the area with low air pressure. Which now becomes warm and moist. And, rises too. 

As the moist air rises, the surrounding air again, tries to fill in. And, this process continues, till the water in the air forms clouds! Soon the clouds and winds spin around.. ..fueled by the oceans heat and water vapor. Therefore, hurricanes could also be called, Giant Engines. That use warm and moist air as their fuel! When we see from the top,.. ..hurricanes can be as huge as 300 miles wide. The center of the hurricane is called ‘The Eye’ of the hurricane. 


Which is the calmest part. The ‘Eye Wall’ surrounds the eye. Where the most damaging winds are found. It can range anywhere, from 5-30 Miles. Then comes ‘The Rain Bands’. Which surround the eye wall. These bands are a series of dense clouds.. ..that give a pin wheel like appearance to the hurricane. Which range from 50-300 Miles. Hurricanes are divided into 5 categories. Depending on the speed of their wind. Here, take a look. Category 3, 4 and 5 are the most dangerous ones. TRIVIA TIME. A huge hurricane can release energy.. ..equivalent to 10 atomic bombs per second. Hurricanes in the Pacific Ocean are know as Typhoons!…


NYKAA Business Model | How Nykaa Earns? | Case Study

 Hello Friends , we are going to talk about NYKAA If you are a girl or if you have a girlfriend or if you have a sister, You may have heard about this NYKAA is an ecommerce store Who provides cosmetics Cream, shampoo, lipstick They provide stuff like these If you are a female, then do tell me in the comments Whether you order things from NYKAA or not If you are male then also comment if you have ever used it You must be aware that cosmetic market is a profitable market. After a lot of research You get a 30-70% discount on normal products. Means this much commission Now they are dealing with high end products. Like MAC Whose foundation cream is worth 3k So in this, they may get More commission in this But right since childhood I’ve hearing this that margin is high in cosmetics And they brought it online Means you don’t need to go to stores You can order online. 

Brands like MAC etc If i am not pronouncing their names well I am punjabi, understand it :p When you go to their stores You can imagine the amount of money they spend on infrastructure. So if you want to spend this much money And people get free makeup from there Like come and try this lipstick It’s a part of your expenses. And this was the problem they catered. So it’s a nice business model. NYKAA was started by Falguni in 2012 She was an investment banker Means investment work and after that she started NYKAA and after 5 years, she reached Break even Means No profit No loss Means before that she was in loss In starting, it took 1000 to acquire one customer. Means Online marketing If you have heard about them, then it’s from their online campaign .

They don’t advertise much on tv. They give sponsorship in femina Means 1000 for one customer. Which is reduced to 200-300 And the cart size of this industry Means the amount people add is between 1250-1500 Which is upto US standard You can imagine the high exclusive audience. They like expensive makeup and are switching towards NYKAA> They don’t have time to go to stores To buy a lipstick They can order online easily and delivery is fast They have a fast delivery system Why because they have an inventory model Means you already have all the products in bulk and they can directly send the product from their warehouse directly And delivery process is fast. If you’ll visit their website. their monthly traffic is around 10M and according to their CEO 50% customers are repeated Repeat customer means Now they don’t need to spend much on acquisition.

 Those 50% customers will buy things without any ads And other 50% customers. We need to show them ads via social media. Affliate They have to spend on those 50% and one more thing If you want to open an ecommerce store You should have an advantage, their advantage is They are buying directly from the brands and don’t offer discounts on their own. Unless Until brands offers it. Whenever you see a discount on their site. Those discounts are from brands itself. If you receive a gift from them, it’s from brand not from NYKAA> So it’s an advantage, Now they have started their own product line. Every ecommerce department is doing it. Here you already had a marketplace and an audience who likes buying a lot of products. You have shown them your products. 

And they tried your products. If your product quality turned out to be good. You created a new set of audience. You want to buy your products in the inventory model. and earlier company was giving you commission BUt here profit is yours They are opening their own stores. Their idea is to open 30 stores till 2020 They may open more than 30 stores because recently they received funding and have reached break even. If you ask them about IPO She was an investment banker means she knew about IPO But according to her, unless until her profit reaches 200 crore. They won’t launch IPO talking about their revenue. Their revenue in last year was 214 crore. and now have increased to 570 crore You can imagine their growth And have already reached break even meanns profit!!!! Expenses are less.

Whether salary cost or maintaince cost or in marketing. NOw that they have reached break even, profitablility is high Let’s talk about financial stats They have received funding in 6 rounds. From 9 investors and they have received 69 Million dollar funding and it’s a maharashtra based company that’s it. If you need more info, you can check on crunchbase about their financial stats. One more thing, in starting .

They faced a lot of issues in order to convince brands. Imagine They are selling nivea to a high end product If they are shown together SO they faced issues in the starting. then after some time Brand understood their pitch They want to create a platform where every audience get their desired products. Their biggest competitor is SEPHORA What do they do They only sell high end products. NYKAA on the other side sells both type of products. and we’ll target all the audience. so according to me, business model is profitable You tell me in the comments about their business model.

The benefits of a bilingual brain – Bilingual Brain

 Hello Friends !…  And besides having an easier time traveling or watching movies without subtitles, knowing two or more languages means that your brain may actually look and work differently than those of your monolingual friends. So what does it really mean to know a language? Language ability is typically measured in two active parts, speaking and writing, and two passive parts, listening and reading. While a balanced bilingual has near equal abilities across the board in two languages, most bilinguals around the world know and use their languages in varying proportions. And depending on their situation and how they acquired each language, they can be classified into three general types. For example, let’s take Gabriella, whose family immigrates to the US from Peru when she’s two-years old.

 As a compound bilingual, Gabriella develops two linguistic codes simultaneously, with a single set of concepts, learning both English and Spanish as she begins to process the world around her. Her teenage brother, on the other hand, might be a coordinate bilingual, working with two sets of concepts, learning English in school, while continuing to speak Spanish at home and with friends. Finally, Gabriella’s parents are likely to be subordinate bilinguals who learn a secondary language by filtering it through their primary language. Because all types of bilingual people can become fully proficient in a language regardless of accent or pronunciation, the difference may not be apparent to a casual observer.

 But recent advances in brain imaging technology have given neurolinguists a glimpse into how specific aspects of language learning affect the bilingual brain. It’s well known that the brain’s left hemisphere is more dominant and analytical in logical processes, while the right hemisphere is more active in emotional and social ones, though this is a matter of degree, not an absolute split. The fact that language involves both types of functions while lateralization develops gradually with age, has lead to the critical period hypothesis. According to this theory, children learn languages more easily because the plasticity of their developing brains lets them use both hemispheres in language acquisition, while in most adults, language is lateralized to one hemisphere, usually the left.

 If this is true, learning a language in childhood may give you a more holistic grasp of its social and emotional contexts. Conversely, recent research showed that people who learned a second language in adulthood exhibit less emotional bias and a more rational approach when confronting problems in the second language than in their native one. But regardless of when you acquire additional languages, being multilingual gives your brain some remarkable advantages. Some of these are even visible, such as higher density of the grey matter that contains most of your brain’s neurons and synapses, and more activity in certain regions when engaging a second language. 

The heightened workout a bilingual brain receives throughout its life can also help delay the onset of diseases, like Alzheimer’s and dementia by as much as five years. The idea of major cognitive benefits to bilingualism may seem intuitive now, but it would have surprised earlier experts. Before the 1960s, bilingualism was considered a handicap that slowed a child’s development by forcing them to spend too much energy distinguishing between languages, a view based largely on flawed studies.

 And while a more recent study did show that reaction times and errors increase for some bilingual students in cross-language tests, it also showed that the effort and attention needed to switch between languages triggered more activity in, and potentially strengthened, the dorsolateral prefrontal cortex. This is the part of the brain that plays a large role in executive function, problem solving, switching between tasks, and focusing while filtering out irrelevant information.

 So, while bilingualism may not necessarily make you smarter, it does make your brain more healthy, complex and actively engaged, and even if you didn’t have the good fortune of learning a second language as a child, it’s never too late to do yourself a favor and make the linguistic leap from, “Hello,” to, “Hola,” “Bonjour” or “你好’s” because when it comes to our brains a little exercise can go a long way.

How tsunamis work in the nature – Tsunamis

 Hello Friends , In 479 BC, when Persian soldiers besieged the Greek city of Potidaea, the tide retreated much farther than usual, leaving a convenient invasion route. But this wasn’t a stroke of luck. Before they had crossed halfway, the water returned in a wave higher than anyone had ever seen, drowning the attackers. The Potiidaeans believed they had been saved by the wrath of Poseidon. But what really saved them was likely the same phenomenon that has destroyed countless others: a tsunami. Although tsunamis are commonly known as tidal waves, they’re actually unrelated to the tidal activity caused by the gravitational forces of the Sun and Moon.

 In many ways, tsunamis are just larger versions of regular waves. They have a trough and a crest, and consist not of moving water, but the movement of energy through water. The difference is in where this energy comes from. For normal ocean waves, it comes from wind. Because this only affects the surface, the waves are limited in size and speed. But tsunamis are caused by energy originating underwater, from a volcanic eruption, a submarine landslide, or most commonly, an earthquake on the ocean floor caused when the tectonic plates of the Earth’s surface slip, releasing a massive amount of energy into the water. This energy travels up to the surface, displacing water and raising it above the normal sea level, but gravity pulls it back down, which makes the energy ripple outwards horizontally. 

Thus, the tsunami is born, moving at over 500 miles per hour. When it’s far from shore, a tsunami can be barely detectable since it moves through the entire depth of the water. But when it reaches shallow water, something called wave shoaling occurs. Because there is less water to move through, this still massive amount of energy is compressed. The wave’s speed slows down, while its height rises to as much as 100 feet. The word tsunami, Japanese for “harbor wave,” comes from the fact that it only seems to appear near the coast. If the trough of a tsunami reaches shore first, the water will withdraw farther than normal before the wave hits, which can be misleadingly dangerous. 

A tsunami will not only drown people near the coast, but level buildings and trees for a mile inland or more, especially in low-lying areas. As if that weren’t enough, the water then retreats, dragging with it the newly created debris, and anything, or anyone, unfortunate enough to be caught in its path. The 2004 Indian Ocean tsunami was one of the deadliest natural disasters in history, killing over 200,000 people throughout South Asia. So how can we protect ourselves against this destructive force of nature? People in some areas have attempted to stop tsunamis with sea walls, flood gates, and channels to divert the water. But these are not always effective. 

In 2011, a tsunami surpassed the flood wall protecting Japan’s Fukushima Power Plant, causing a nuclear disaster in addition to claiming over 18,000 lives. Many scientists and policy makers are instead focusing on early detection, monitoring underwater pressure and seismic activity, and establishing global communication networks for quickly distributing alerts. When nature is too powerful to stop, the safest course is to get out of its way.

Seven principles for building better cities – Betterment for cities

Hello Friends So, let me add to the complexity of the situation we find ourselves in. At the same time that we’re solving for climate change, we’re going to be building cities for three billion people. That’s a doubling of the urban environment. If we don’t get that right, I’m not sure all the climate solutions in the world will save mankind, because so much depends on how we shape our cities: not just environmental impacts, but our social well-being, our economic vitality, our sense of community and connectedness. Fundamentally, the way we shape cities is a manifestation of the kind of humanity we bring to bear. And so getting it right is, I think, the order of the day. And to a certain degree, getting it right can help us solve climate change, because in the end, it’s our behavior that seems to be driving the problem. The problem isn’t free-floating, and it isn’t just ExxonMobil and oil companies. 

It’s us; how we live. How we live. There’s a villain in this story. It’s called sprawl, and I’ll be upfront about that. But it’s not just the kind of sprawl you think of, or many people think of, as low-density development out at the periphery of the metropolitan area. Actually, I think sprawl can happen anywhere, at any density. The key attribute is that it isolates people. It segregates people into economic enclaves and land-use enclaves. It separates them from nature. It doesn’t allow the cross-fertilization, the interaction, that make cities great places and that make society thrive. So the antidote to sprawl is really what we all need to be thinking about, especially when we’re taking on this massive construction project. So let me take you through one exercise. We developed the model for the state of California so they could get on with reducing carbon emissions. We did a whole series of scenarios for how the state could grow, and this is just one overly simplified one. We mixed different development prototypes and said they’re going to carry us through the year 2050, 10 million new crew in our state of California. And one was sprawl. It’s just more of the same: shopping malls, subdivisions, office parks.

 The other one was dominated by, not everybody moving to the city, but just compact development, what we used to think of as streetcar suburbs, walkable neighborhoods, low-rise, but integrated, mixed-used environments. And the results are astounding. They’re astounding not just for the scale of the difference of this one shift in our city-making habit but also because each one represents a special interest group, a special interest group that used to advocate for their concerns one at a time. They did not see the, what I call, “co-benefits” of urban form that allows them to join with others. So, land consumption: environmentalists are really concerned about this, so are farmers; there’s a whole range of people, and, of course, neighborhood groups that want open space nearby. 

The sprawl version of California almost doubles the urban physical footprint. Greenhouse gas: tremendous savings, because in California, our biggest carbon emission comes from cars, and cities that don’t depend on cars as much obviously create huge savings. Vehicle miles traveled: that’s what I was just talking about. Just reducing the average 10,000 miles per household per year, from somewhere in the mid-26,000 per household, has a huge impact not just on air quality and carbon but also on the household pocketbook. It’s very expensive to drive that much, and as we’ve seen, the middle class is struggling to hold on. Health care: we were talking about how do you fix it once we broke it

— clean the air. Why not just stop polluting? Why not just use our feet and bikes more? And that’s a function of the kinds of cities that we shape. Household costs: 2008 was a mark in time, not of just the financial industry running amok. It was that we were trying to sell too many of the wrong kind of housing: large lot, single family, distant, too expensive for the average middle-class family to afford and, quite frankly, not a good fit to their lifestyle anymore. But in order to move inventory, you can discount the financing and get it sold. I think that’s a lot of what happened. Reducing cost by 10,000 dollars

— remember, in California the median is 50,000

— this is a big element. That’s just cars and utility costs. So the affordable housing advocates, who often sit off in their silos separate from the environmentalists, separate from the politicians, everybody fighting with everyone, now begin to see common cause, and I think the common cause is what really brings about the change. Los Angeles, as a result of these efforts, has now decided to transform itself into a more transit-oriented environment. As a matter of fact, since ’08, they’ve voted in 400 billion dollars of bonds for transit and zero dollars for new highways. What a transformation: LA becomes a city of walkers and transit, not a city of cars. (Applause) How does it happen?

 You take the least desirable land, the strip, you add where there’s space, transit and then you infill mixed-use development, you satisfy new housing demands and you make the existing neighborhoods all around it more complex, more interesting, more walkable. Here’s another kind of sprawl: China, high-density sprawl, what you think of as an oxymoron, but the same problems, everything isolated in superblocks, and of course this amazing smog that was just spoken to. Twelve percent of GDP in China now is spent on the health impacts of that. The history, of course, of Chinese cities is robust. It’s like any other place. Community was all about small, local shops and local services and walking, interacting with your neighbors. It may sound utopian, but it’s not. It’s actually what people really want. The new superblocks

— these are blocks that would have 5,000 units in them, and they’re gated as well, because nobody knows anybody else. And of course, there isn’t even a sidewalk, no ground floor shops

— a very sterile environment. I found this one case here in one of the superblocks where people had illicitly set up shops in their garages so that they could have that kind of local service economy. The desire of people to get it right is there. We just have to get the planners on board and the politicians. All right. Some technical planning stuff. Chongqing is a city of 30 million people. It’s almost as big as California. This is a small growth area. They wanted us to test the alternative to sprawl in several cities across China. This is for four-and-a-half million people. What the takeaway from this image is, every one of those circles is a walking radius around a transit station

— massive investment in metro and BRT, and a distribution that allows everybody to work within walking distance of that. The red area, this is a blow-up. All of a sudden, our principles called for green space preserving the important ecological features. And then those other streets in there are auto-free streets. So instead of bulldozing, leveling the site and building right up to the river, this green edge was something that really wasn’t normative in China until these set of practices began experimentation there. The urban fabric, small blocks, maybe 500 families per block. They know each other. The street perimeter has shops so there’s local destinations. And the streets themselves become smaller, because there are more of them. Very simple, straightforward urban design. Now, here you have something I dearly love. Think of the logic. If only a third of the people have cars, why do we give 100 percent of our streets to cars? What if we gave 70 percent of the streets to car-free, to everybody else, so that the transit could move well for them, so that they could walk, so they could bike? Why not have

— (Applause) geographic equity in our circulation system? And quite frankly, cities would function better. No matter what they do, no matter how many ring roads they build in Beijing, they just can’t overcome complete gridlock. So this is an auto-free street, mixed use along the edge. It has transit running down the middle. I’m happy to make that transit autonomous vehicles, but maybe I’ll have a chance to talk about that later. So there are seven principles that have now been adopted by the highest levels in the Chinese government, and they’re moving to implement them. And they’re simple, and they are globally, I think, universal principles. One is to preserve the natural environment, the history and the critical agriculture. Second is mix. Mixed use is popular, but when I say mixed, I mean mixed incomes, mixed age groups as well as mixed-land use. Walk. 

There’s no great city that you don’t enjoy walking in. You don’t go there. The places you go on vacation are places you can walk. Why not make it everywhere? Bike is the most efficient means of transportation we know. China has now adopted policies that put six meters of bike lane on every street. They’re serious about getting back to their biking history. (Applause) Complicated planner-ese here: connect. It’s a street network that allows many routes instead of singular routes and provides many kinds of streets instead of just one. Ride. We have to invest more in transit. There’s no silver bullet. Autonomous vehicles are not going to solve this for us. As a matter of fact, they’re going to generate more traffic, more VMT, than the alternative. And focus. We have a hierarchy of the city based on transit rather than the old armature of freeways. It’s a big paradigm shift, but those two things have to get reconnected in ways that really shape the structure of the city. So I’m very hopeful. In California, the United States, China

— these changes are well accepted. I’m hopeful for two reasons. One is, most people get it. They understand intrinsically what a great city can and should be. The second is that the kind of analysis we can bring to bear now allows people to connect the dots, allows people to shape political coalitions that didn’t exist in the past. That allows them to bring into being the kinds of communities we all need. Thank you. (Applause) Chris Anderson: So, OK: autonomous driving, self-driving cars. A lot of people here are very excited about them. What are your concerns or issues about them? Peter Calthorpe: Well, I think there’s almost too much hype here. First is, everybody says we’re going to get rid of a lot of cars. What they don’t say is you’re going to get a lot more vehicle miles. You’re going to get a lot more cars moving on streets. There will be more congestion.

Color Psychology , How Colour of Logo of Brand Benfit

Hello Friends , we will talk about color psychology color psychology means any color that we see in this world in some ways it affects our mind it makes some sense and has a meaning that our mind is able to anaylze if we see red color we assume it as a danger because we see red color at traffic signal green color whenever we see green color on the red light , it means GO GO… but there is a hidden secret behind these colors we will talk about this in details and how it can help a businessman if you are making your logo or anything related to your brand either your office color or house interior or for house also basically we look at this from business point of view you can put that theory in the users mind you make your website and if you understand the color science then you can trigger your consumer mind any way you want your users to perform a particular task which is this is the most important thing and which is not so this is called color psychology.

Lets start with primary colors red color. red means dangerous danger . fear red is basically used in heart(love)heart color, blood color mata ka tikka so red color is a very vibrant color red color has the largest wavelength and because of that it can be seen from long distance if it is visible from a long distance means if it use the red color in a place where we want it to seen from a long distance. there we can use red color this is scientific but according to psychology red color is a physical color so where we want to put physical things there we should use red color if we want to show love, affection here also we can use red color if we want to show anger then also we can red color basically it is a masculine color if your brand is representing a masculine thing.

we use our mind more we can live our life in 2 ways one is chilled other is all about learning about new things so all the learner brands use blue if you want to show that you are targeting people who comes into the category of learner whether they are businessman or anyone else this is why blue also symbolizes trust so if you use blue color in your brand you can show your consumer that you can trust us so in India mostly all the business logos that are made made by some common people they didn’t have much knowledge of color science that’s why they made it blue because blue is for trust for business just use it. so mostly small proprietorship businesses they have blue in common also blue means blue means coolness coolness means yo bro! not that coolness ,

 coolness means cold if you want to showcase your brand as cold, you can blue color is a good choice then WHY BECAUSE in sunlight, there’s some yellowish tint in absence of sunlight there’s a bluish tint you may have seen that in movies this is all according to psychology it was practically experimented also where basically you were given two juice box both were of same flavor and both were of strawberry flavor one set of audience were given juice box A other set of audience were given juice box B but here , as flavor has no color juice box A was a transparent color liquid with a strawberry color group. 

A tasted it but the juice that was given to set B with a little color of strawberry so the positive reviews received were of set B i.e which has a strawberry color public liked the taste of set B so this was the experiment. also they retested this experiment they took an another set of audience and they offered them both the juices set a and set b and asked them to judge which one is better so in majority people liked the set B with artificial color of strawberry so why this was happening? because we were judging the juice by its color we try to perceive that this thing is like this that is why color psychology works on a deep level> so intellectual is blue means bro i am intellectual, smart busy and money man, I don’t have time so this creates a negative phase also if i want to show I don’t have time for people like this or that , then I can show my brand that way another color is yellow yellow means emotional if you use yellow color you may have seen many logos they all symbolize emotions so if you want to trigger emotions anywhere then use yellow color in your room in logo or in your house anywhere here comes optimism.

Optimism means positivity so some brand shows optimism use yellow color if you want to show creativity, confidence , friendliness then use yellow color now talking about its opposite like anxiety, depression they all are connected to yellow so see every coin has its two face positive and negative how we want our consumer to see us it depends on us later I will tell you in deep that grey color you see behind me there is a reason behind this grey color too what is this reason? every nature thing that is green and it is not green we assume it is green so according to psychology , if you show any brand green it kind of represent nature now nature mean refreshment for peace now talking about its negative side we get easily bored there too so considering the negative side of green color, its boring here you can use green color but for peace also green color every coin has its two faces, now you have to think how you want to present it talking about the shortest wavelength in the spectrum is violet , also known as purple.

If you have seen purple color all the kings used to wear purple it was a luxury color for kings it is a extremely lavish color so if you want to showcase your brand as luxurious then you can use purple color now here one more thing come along with purple that is spiritual because earlier pop used to be spiritual if you want to showcase your brand spiritual then you can use purple color if you want to show you are of high priest then use purple in violet comes truth now it has one negative thing also now these high priest people with these people in old age there used to exist caste system lower caste and upper caste so here comes inferiority complex also if you showcase your brand as luxurious then it’s not for poor people so here you can showing them as if they are inferior that depends where you are using this color I am talking about brand about walls, interior about clothes.


If you mix red and yellow color physical and emotion will mix together so the result is orange foodpanda is of orange color orange is related to food and drinks it also means fun and orange defines passion also now talking about negative immature :/ so the brand I told you earlier ;p is immature also by representing orange color it’s all about portrayal right if I want to I can portray that orange color as fun also right also i can portray that brand as immature now it depends on what prospectus I want to portray my brand to consumer here there are many corelating with each other we don’t use just one color but we use multiple color if all those colors when mixed together they all compliment each other it to a theory now you need to think that if .

I use orange with black then what does it signify by the end of this video , you’ll get my point which color you can mix with others and what it will portray now lets talk about pink pink is a feminine color girls color if you are wearing a pink shirt, you are a girl ;p in real, pink is a feminine color also this color is that something that’s non masculine here comes all the non masculine features boys are told that they have strength okay girls are not that strong so it is a color which signifies lack of strength so if you have seen any girls brand they all are of pink color so pink means feminine let’s talk about its negative face feminine means weak so pink color is for weak.

If you want to portray pink as weak you can use pink color that this is weak. if you wear pink color then you may look like them ;p think in deep about what I just said ;0 if you are wise, you may have got my point ; because grey color is a neutral color psychologically  neutral means by seeing this grey color, you don’t interpret anything there is no impact of grey color on you your focus will be on me not on the background so that that’s why i use grey color it has its negative side too grey is a boring color lack of energy if you want to showcase something as boring then use grey but what I do I am standing here what i was telling you about the negative and positive and how you can play with them here I am using grey in the background i am showing you its positive side and why am I not showing its negative side because grey signifies lack of energy and I don’t want to show lack of energy so if I show lack of energy then this grey color will symbolize lack of energy but I am speaking with energy censored.

 BLACK because it is amazing of all the things that I have done it’s always based on some psychology what do I want portray and just because people don’t know about this, they are unable to understand it now whatever I am telling you about the color science , from now all the logos you see in your daily life, make sure you think about what they are trying to portray whether its a wall or anything think what that particular color signifies whether it was done randomly or there was a hidden message behind it always be curious to know this old age kings palace see what they are trying to portray look at their paintings, its colors try to think of the reason behind the colors the painting of bloody marry it was used to be made with a specific color and why now black represents one more thing i.e security that’s why security guard wears black color uniform it represents security its negative face is that it is heavy weights of a weighing machine those weights are of which color.

Why Most Of The Startup Fails? -10 Reasons Why Startups Fail.

Helllo Friends !….. ,You may have often seen that most of the start-ups got closes in their first year They have an idea but still, the company got closed So in this video, we will talk about the top 10 reasons behind every startup fail. If you are also planning to start your own venture so please consider all these 10 reasons. The first thing is what is the type of industry Whichever industry we have chosen is that right for us or not? For Example – As you guys, all know I was a marketing head at an E-commerce company Where I realized that too many things are going wrong in this industry. The cost of the product that we are selling is for 4800 and the same product was selling on Amazon is for 4100 on his platform. Including all the taxes and profits. How is it possible? Then I realized that they are playing a Big game.

 We were placing orders for 100 products but they might be placing an order for 50k products maybe that’s why they are able to sell their products in such competitive pricing. There are chances that they have a lot of funds that’s why they are trying to destroy the market So that no other e-commerce platform wouldn’t d be able to compete with them. Another big reason behind this they are considering their logistic cost to zero They consider their logistic cost as loss for now There are so many factors which make me realize that if I want to open an e-commerce store like Amazon or Flipkart so I wouldn’t be able to flourish Because I don’t have the same amount of fund that they have or how long I would able to fight with them 1or 2 years. 

After then I will be broke like so many other’s companies. Now come to the second point and that is a faulty business model I think that If I do this business so I would be profitable. But, If I do overall calculations so I will find myself in the loss For example – we open a factory and product costing is coming 80rs And what we do next is we made all the plans regarding the selling price and all Then we decided that we will sell this product at a profit margin of 95 rupees. Then we did all the packaging and branding of that product. Then we got to know that the price of raw material frequently fluctuates. In starting, the price of raw material was 60 rupees and now it is available for 110 rupees. So now Can I increase the price of my product? No, Because we did all the branding and marketing of that product for the pricing of 95 rupees. 

Or maybe at the timing of calculating the total cost we made some errors. We didn’t include rent and employees salary under that calculation. In short, we have to make our strong business model. If we don’t want to let our startup fail. There are many businesses which are in auto-pilot mode in which money comes automatically. Like I told you about Trivago Business model Now comes to the third point and that is marketing myopia. In this topic, I have already made a video but let me tell you how marketing myopia affects business model. Sometimes, we feel that our product is the most optimum product for the consumer. For example – You decided that you are going to make pager that is used a long time ago for only sending the messages. If you know about it, drop a comment below with yes. You are making pager in this modern era and telling everyone that your pager is a touch screen. But the consumer needs a touch smartphone with a strong camera, display, processing power.

 But No you have already decided to sell pager. By doing things in this way your business will come to an end like Nokia. Along with that, we also have a week feedback system. In initial days every business product is going through the developing stage. Right now even they don’t know what kinds of problems customer’s are finding in their products. We think that our product is good For example – My protein business, we think that the quality and taste of our protein powder is superior. The chocolate favors of our protein powder are good. This is what we exactly think. But until we asked the customer’s about our product feedback and asked them how was our product? We have to ask our customers about possible changes and other things. 

When we received feedbacks and work on it so the customers become loyal to us. Maybe he couldn’t buy my product before but I simply called him and develop my product according to his feedbacks After then I said thank you because of him I able to make changes in my product. Now, there are high chances that he will buy one more time from me and if he like my product then he will recommend others. Ultimately my customer base will be increased So basically we have to build at least one feedback system doesn’t matter what kind of business we are doing. So we can get in touch with the consumers directly And know where our product is lacking and what kind o possible changes can be done. If you are in the service industry, for example, you own a salon. you should always ask your customer about his experienced and his suggestions. 

Many companies use feedback form so that is also the part of the system. Next point is you do n’t have a passion for doing business. He just got into the business because of the peer pressure. I have seen that go daddy makes websites for businesses for 100 or 1000 rupees. Will try to expand his father’s business by running ads But why would I do it? Because my friends are doing business People don’t know about the industry and they do not have any experience but still, they do business. What happens after then, if business got fail they feel demotivated. Ultimately the company got wasted Along with that, the other problem is we don’t have enough skills for starting a business. For example – I want to open digital marketing and a web development company but I don’t know anything about both of them But I feel like I am a good manager so I will hire employees who know these skills And I will manage all of them and will make money by doing these. In order to do something, you have to learn that skills first otherwise anyone will make you fool. Your own team will make you fool. They will tell you it will take around 1 month to make this website. 

But if you have knowledge about that you can tell him that no it will hardly take 1 week to complete the website If someone is doing digital marketing so maybe their strategy will be different So at that point, you can also add up your strategies which will work. Because as a boss it’s totally your responsibility to do the project in the right way. None of your clients will blame your employee, they will blame you for anything which goes wrong. Ultimately, all the clients will go away and the company will shut down There’s a huge blunder for any startups which is lacking necessary skills. Even if you don’t have a passion still you can do business by learning it, But if you don’t have the required skills for running a business then you are going to face a huge failure. 

The next point is we have a wring team members. What we did is we hired some of our cousin’s brothers or sisters and also hired our best friends and all. Because we think we have a good understanding so that we can do great business. Yes, understanding between team members is necessary but there should also have some skills set. For example – I know about digital marketing but doesn’t have knowledge about sales. Because of that, I can’t pitch my services to potential customer’s. So do I need someone in my team who knows digital marketing or knows about sales? Second example – I have all the knowledge about digital marketing but I need a guy knows about finances Who can file my GST and handle all the other things related to finance and tax. 

Because no one knows about everything So what mistake we made is we hired our siblings and friends And we tell them to learn while doing the work Ultimately this thing will lead us to waste of time, money and resources and at the end, the company will come to an end. So we should make a team of those who know different skills set. So by doing this thing altogether, we can become an idle team and grow our company. There is no doubt that understanding between members is also important so don’t avoid it as well as. But the most important thing is to complement other’s The next thing is the cash burn rate cash burn rate is how much money do I need in a month to run my company.

 It should be a total of all the expenses like marketing cost, rent, the salary of employees, and all. For example, we have a 10 lakh rupees and the rate of cash burning rate is 1 lakh rupee per month. So it means we can run our company for just 10 months. So we have to keep this thing in our mind with the purpose of making it profitable within 10 months. Otherwise, after then we will have to shut down it. Or If you have already started a business without knowing your cash burning rate Or you think you will decide your cash burning rate after a few months. So it means your company is going to close soon and all the money will be wasted. And the last point is which includes two sub-points. 

First one is you failed to raise funding for your start-ups. You have a good business model but you always failed while pitching your business model in front of the investor. And because of that your business usually fails We have already made a series of funding to investors. So you can check that series. Funding to investors is also a kind of art. You have a good business model and burning cash rate is also low and you may also cross the break-even point But in order to grow your company to a big level. you need some funds Along with that, the second point is you are hungry for the funding in your initial days of business. 

Equity of your company gets dilute by receiving quick funding. In the starting days of business, you have to dilute 30-40% of your company equities for some funding. And because of that, all the power you had earlier is now shifted to the investors. For example – If you are able to cross break-even point within 8-10 months. it means your company is in profit. In this stage, you need to work on your company 1 year more to make it more profitable and capture some more market share After then you can go for funding if you want to. There are many companies who shut down just because of , They all were just running behind the funding and then had some issues with the investors and because of that, they didn’t give any funding to them. 

HOW TO KNOW THAT YOU’RE ON THE RIGHT PATH ?

We all try really hard to become successful and for that we need to know our right path. We think about the situation if we not become successful in future. The fear of failure haunts everyone. We all are in a blind race of success and sometimes we forget our genuine subjects of interest in this rat race.

Pin on LDS Quotes

You all might have heard stories of people in which, initially they were involved in other professions like engineer or management but now they are in different profession maybe actor or fashion designer. There could be many explanations for it, one of them could be they didn’t have a clue about their right path, their inclinations.

The signs which tell that you are on the right path are:

1.You’re not doing things that make you feel uncomfortable.

2.You’re not making statements you later apologize for.

3.You don’t want to think twice about the Big Deal Stuff.

4.You feel your feeling of significant worth or worth and see it reflected back by your current circumstance.

5.You’re certain about your decisions and life.

The signs which tell that you are on the wrong path are:

1.The current situation is costing you your force.

2.You feel depleted. Getting tired is fine. Depleted means drained.

3.You feel ridiculously befuddled about where your life is going.

4.You are particularly on some unacceptable way when you feel as you are “losing yourself” to a specific circumstance.

5.In the event that you wind up saying “I can’t resist the urge to feel like I lost myself,” then, at that point you’ve presumably sold out yourself somehow or another.

If you ever feel like you are on the wrong path and need to escape the present situation then you ought to ask yourself questions like “What do I really want ?“. If you feel you are too afraid to get out of circumstance thinking it would make it only worse, then you should know that it is your life. You reserve an option to live your life in your own particular manner. You don’t have to compromise with your interests. Individuals who are in contact with their inward aides can all the more likely explore life’s hindrances. They quit jobs as they know aren’t ideal for them. They cut off relationships that aren’t satisfying. They settle on extreme decisions, since they know they’re taking the right decisions.

It’s hard to know the correct way for yourself however not impossible. The primary thing you need is to trust yourself, realize that you’re picking a right way for yourself and no one knows you better than you. Decide your objective and achieve it everyday, every week and every month. Don’t be hard on yourself. Relax and think with peaceful mind.

RESOURCES:

  1. https://everydaypower.com/signs-youre-on-the-right-path/

2. https://www.mindbodygreen.com/0-11308/how-do-you-know-if-youre-on-the-right-path.html

LIFE WITHOUT MODERN GADGETS

By: Astha Raghav
Technology today has revolutionalized our times in all possible ways. From dawn to dusk there is no time where we work without a gadget in our hand. Be it the global plague of mobile phones or our fingures struck on computers, i-pads,tabs, modern gadgets are such an integral part of our everyday life today that we can’t really imagine a world without them.
Today we are completely dependent on modern gadgets. Our mobile phone is like a personal secretary with accounts of all that we do everyday. The times when we remembered the phone numbers of important contacts have long gone, now that is the job of mobile to save it in its memory. Everywhere around, we can spot young people with headphones in their ear, connected to their i-pads and unaware of their surroundings. Modern gadgets seem to have helped to connect us virtually but in reality they have forced us to  an isolated life. The human connects, especially the amount of time we used to spend with family and friends in past has today reduced to watsApp messages and Facebook updates. Perhaps if we go back to such a time when we have our life without modern gadgets, we will be able to come close to our family and friends. The connect between two persons is a human bond. Messages and emails transfer our words but they can’t send the emotions which lie behind those words.

 Thus in today’s time, a life without modern gadgets will be one of human emotions and feelings and not of robotic expressions and methods. We will be able to build relationships and not increase the friends list. It will be a human life with sensitivity and love. Science has made life easy, convenient, comfortable, better and more beautiful. Its achievements, discoveries and inventions are wonderful. Friends and relatives living in different parts of the world seem a lot closer all thanks to modern gadgets, such as web cam, etc. Therefore, it is suffice to say that life without modern gadgets would slow down and become less efficient. Science has made life easy, convenient, comfortable, better and more beautiful. 

THANK YOU!

LAUGHTER IS THE BEST MEDICINE

 By: Astha Raghav

It should not take a doctor to tell you that laughing is good for health, a better way to cope with life than brooding over negative thoughts. Can there be a better way to greet the day than with a smile or a deep- bellied laugh? Laughingout loud helps more than endless rounds of medication. Not only is laughter therapy free and easy to practice, it can benefit in many ways. The benefits of laughter. It’s true: laughter is strong medicine. It draws people together in ways that trigger healthy physical and emotional changes in the body. Laughter strengthens your immune system, boosts mood, diminishes pain, and protects you from the damaging effects of stress.

Laughter is a good muscle-relaxant and reduces stress hormones, it increases the count of natural killer cells and raises antibody levels. 15 minutes of laughter is equivalent to 10 minutes of strenuous aerobic exercise. It is the enemy of anti-depressant pills and tranquillizers.

  Laughter improves lung capacity and oxygen levels in blood and cures chest infections. It is the best medicine. Do not waste time; join a laughter club and harvest rich benefits from the healing effects of laughter therapy. Laughter is the best medicine!: Humor is good for the health! idiom. This idiom suggests that laughter or good humor is beneficial to the health. The old cliche, “laughter is the best medicine,” may actually have some truth to it. According to legendary funny man Carl Reiner, “there isn’t anything more important than being able to laugh. When you can laugh, life is worth living.

THANK YOU!

WHY READING IS IMPORTANT IN TODAY’S WORLD

Amidst our daily lives filled with activities throughout our entire day from the crack of dawn to dusk, we often find ourselves multi-tasking with little to no time for our own wellness. Our constant need for checking social media instead for trying to gather more knowledge and trying to learn new things has not helped much in improving the situation at all. When was the last time you picked up a book and were actually able to finish it? Certainly we may not always have time to read books in our busy schedules. However, trying does not hurt at all. Reading is an activity that might have picked up ever since we were kinds. It is actually a privilege; being able to read and write is a privilege in itself. But sometimes we severely fail to acknowledge this.

Photo of Opened Book

Reading comes with a variety of benefits. Some of them are discussed as follows:-

HELPS IMPROVE CONCENTRATION AND FOCUS

As multi-task away our days into oblivion, when we actually nothing getting done at times, it can be quite frustrating when we are just trying to do our best. We might get distracted by that twitter notification or that whatsapp message from the friend’s group planning a reunion.This results us in losing our focus and make us completely forget what we were actually doing in the first place. However, reading can really help us solve this issue at hand. A number of studies have shown that reading around 15-20 minutes a day can significantly improve your focus and concentration levels to a maximum.

Boy in Gray Jacket Reading Book

So, read a book to focus on your everyday tasks better!

MAKES US EMPATHETIC

Woman in White Shirt Reading Book

Reading a book about the experiences of everyday racism tolerate by African-american people may help us understand the major problem of the world that affects these innocent souls at a massive scale. Certainly, in such cases, books may help us to become more empathetic towards the way we observe and perceive things in our life. We may become kinder and compassionate to our fellow beings, all thanks to our books.

So, make the world a better place by initiating a change and start reading!

MAKES US BETTER AT COMMUNICATION

Readings book can actually make us a better communicator. This is evident through the fact that a we read books, knowing about stories, differing point of views, they offer us common ground for analysing the various side of arguments. This may help us in our everyday conversations as we are often able to understand the situations in better manner, keeping in mind not only our requirements but that of the other parties as well. This helps us communicate without any chances of misunderstandings and makes sure that the conversation is fruitful and productive.

Man Reading Book

Furthermore, reading also makes us an interesting person too. People would often prefer and like to interact with the ones that have knowledge about what they are saying and actually understand the depth of their words.

In conclusion, we can say that reading may be life-changing for the ones who try it. So,try reading to understand people and even yourself better!

Top Trending Technologies in 2021

Technology is persistently refreshing at such a quick speed that it may appear to be quicker than light. A technology or a programming language making the rounds this week maybe obsolete in the next few days. As an ever increasing number of assets are put resources into innovative work, computer scientists and experts are ceaselessly tweaking and working on existing advances to take advantage of them. Here are probably the most recent moving advances that make certain to overwhelm the IT business in the forthcoming years.

1. Artificial Intelligence

Artificial intelligence or AI is a technology used to match computer systems with human decision-making capabilities. Being one of the trending technologies, when Al programs are fed to systems, the aim is to mimic human intelligence for performing complex tasks, such as pattern recognition, speech recognition, weather forecast, and medical diagnosis. So, learning Al will help you secure job roles. such as machine learning engineer, data scientist, computer vision engineer, business intelligence developer, data analyst.

2. Data Science

Data science is the technology that helps to make sense of complex data. Everyday tons of data are produced by companies across the globe. This includes Business data, Sales data, Customer Profile Information, Server Data, Financial Figures. The future scope of data science looks promising, in turn creating opportunities for the following career roles, Data scientist, data architect, business intelligence manager, data engineer, data analyst, business analyst. 

3. Internet of Things

IoT, is a network of devices that are connected to each other. The devices can interact and share data. These gadgets might be associated by means of Wi-Fi, and they share information about their environment and how they are being utilized. The devices have a computer chip that facilitates this exchange. It is predicted that more than 41 billion devices powered by IoT will be used by 2025. IoT chips embedded on machines help businesses assess those machines performance and assist in their maintenance. Learning this most recent technology will assist you with securing positions, for example, IoT software developer, system design engineer, IoT product manager, IoT research developer, IoT solution architect. 

4. Blockchain

Blockchain is the foundational technology that powers electronic currencies such as cryptocurrencies. In simple terms, a blockchain is an electronic ledger that can be shared among different users. This helps in creating a record of transactions that cannot be altered, making the technology verifiable and secure. There is a rise in a career in blockchain. Here are some opportunities that are on the rise. Blockchain developers, blockchain quality engineer, blockchain legal consultant or attorney, blockchain engineer.

5. Robotic Process Automation (RPA)

Robotic process automation, RPA is a technology used to automate daily tasks.  Like artificial intelligence, software is used here to automate a series of tasks such as handling and responding to emails, processing transactions and manipulating business data.  Companies like Accenture, Deloitte and Capgemini use RPA tools to automate their daily operations.  Therefore, the greatest need for skilled professionals in RPA is to follow the various RPA working rules.  RPA Developer, RPA Business Analyst, RPA Consultant, RPA Solution Architect, RPA Project Manager.

6. Virtual Reality

VR is simply the technology by which you can submerge yourself in an environment that appears to be amazingly realistic. It is the utilization of computer technology for establishing a simulated environment. It is prominently utilized for playing computer games. Unlike traditional games where you experienced the gaming environment by viewing it on the screen, you are directly placed in the environment. The VR business is relied upon to arrive at near $40 billion by 2021. Here are some VR work positions you can pay special mind to. Content Writer, AR and VR Content Writers, Product Management, Software Engineer, UI and UX Design, Quality Assurance.

7. Edge Computing

Edge computing is the latest technology trend that is gaining popularity day by day. The technology is based on the philosophy of bringing computer power as close to the data source. This helps in reducing bandwidth and latency. Edge computing is used to handle time sensitive data stored in remote locations with limited connectivity to the central location. The technology will make cloud computing and IoT devices faster. By 2022, the Edge computing market is estimated to be $ 7 billion.  The technology will be mainstream in sectors like healthcare, retail and manufacturing.

8. Intelligent Apps

Intelligent apps are software applications that use Al components, such as machine learning, deep learning, data analytics, robotics, and natural language processing. They assist you in making decisions based on real-time data or historical data. Examples of intelligent apps are voice assistants, such as Siri, Google assistant, and Alexa. As companies like Google, Apple, and Oracle keep putting investments into these applications, it will undoubtedly make many jobs later on. Intelligent application developers are sure to bring home generous income packages. In this fiercely competitive IT industry, getting a job is becoming challenging. But if you keep up-skilling and continue learning new tools, you will surely grab your dream job.

Climate Change Of The Earth – Explained

 This is a simple explanation of Climate Change, based on an article in the New York Times. The average temperature on the surface of the planet has already increased 1.7 degrees Fahrenheit since 1880, which may not seem like much, but think about it this way, the heat from human emissions is roughly equal to 400,000 Hiroshima atomic bombs exploding across the planet every single day. Future generations are in big trouble. But for now it will continue to get warmer and storms will grow more intense, with longer periods of drought in between. But longer-term, if emissions continue to rise unchecked, the climate disasters will be so severe they will destabilize entire nations, send millions of refugees across borders, cause widespread extinction of most species on Earth, and melt the polar ice caps, leaving most of the world’s coastal cities several feet underwater.

 All this could take centuries, but something like the sudden collapse of agriculture would trigger immediate chaos in society. Best case is we get our act together and begin to rapidly bring emission levels down; meanwhile, Earth turns out to be less sensitive to greenhouse gases than we currently believe, plants and animals adapt quickly, and major technological breakthroughs help society limit emissions and adjust to climate change. But, these are all the opposite of what we’re actually seeing, so the only thing in our control is to limit emissions using all available tools and best behaviors currently at our disposal. Worst case, the collapse of food production causes spiraling prices and kind of like a zombie apocalypse, but with extreme hunger spreading chaos instead.

 So, yeah, still just like a zombie apocalypse. This would be coupled with the melting of the Antarctic ice sheet, leading to rapidly rising seas that would force us to abandon many of our greatest cities and all of the social and scientific progress that we were making within them. Adding insult to injury is the fact that many of the emissions were emitted while building these now abandoned, underwater metropolises. If emissions continue unchecked, we’re looking at a total rise of between 80 to 160 feet, which would occur if all the ice in the polls melted. 

So the oceans will rise, the real question is how fast? Scientists only have Earth’s history to base their predictions on, which suggests that the rate has occasionally hit 1 foot per decade…so we’ll have to adapt to an altered coastline sooner or later, but probably much sooner than later. Because… Computer forecasts only give us a range of future possibilities, the most important evidence comes from the study of past climate conditions which clearly show that every time the amount of carbon dioxide in the air rises, the Earth warms up, ice melts, and the ocean rises. What’s important to remember here is that we are in uncharted territory

–humans are pumping carbon dioxide into the air far faster than nature ever has before us. Scientists have been publishing strong evidence that warming is making drought and heat waves more frequent, causing heavier rainstorms, and more severe coastal flooding. But while the Internet has made us all more aware of weather disasters in distant countries, it’s hard to prove these are all directly made worse by climate change, although they probably are. Canada and Russia both have vast, frozen lands, and could see some economic benefits from a warmer climate. Putin and the Russians, therefore, have been reluctant to make ambitious climate commitments. 

But expect that to change as these countries realize they will be swamped by millions of refugees from less fortunate nations. Libertarians and other political conservatives do not like the policies proposed to fight climate change and have chosen to try and block them by actively undermining the science. This effort has been funded by the oil and coal industry, who favor making money above all else. As more resources are devoted to solving the problem, our chances at big technological breakthroughs are improving, but we still should be spending about three-times as much money as we currently are on these efforts according to several in-depth reports. 

You can reduce your carbon footprint by doing things like plugging leaks in your home insulation, installing a smart thermostat, taking public transit, taking less airplane trips, buying an electric car, and putting solar panels on your roof. A big one is eating less meat. But what’s really needed is for you to speak up and exercise your rights as a citizen, because strong, collective action through state and national policies is how we’ll make the most impact. Considering that we’ve been ignoring scientists’ warnings since the 80’s to limit emissions, we’re pretty late in the game. But we’ve finally reached a moment where nearly every country in the world agrees this is a huge problem, and seem ready to commit to taking at least some kind of action. 

Leading corporations will continue to make bold promises to do their part, low-emission technologies will improve, and many states and cities will go much further than any goals set by their national governments. The United States, the world’s biggest economy, is finally starting to move aggressively, and China, the world’s largest emitter, is beginning to recognize that it needs to do the same, as many of its megacities cities will be underwater if the seas rise too high. But it’s up to us, the ordinary citizens, to continue demanding our political leaders tackle climate change, the hardest problem that humanity has ever faced. 

Why is Biodiversity so important ?

Hello Friends ……Our planet’s diverse thriving ecosystems may seem like permanent fixtures, but they’re actually vulnerable to collapse. Jungles can become deserts, and reefs can become lifeless rocks, even without cataclysmic events, like volcanoes and asteroids. What makes one ecosystem strong and another weak in the face of change? The answer, to a large extent, is biodiversity. Biodiversity is built out of three intertwined features: ecosystem diversity, species diversity, and genetic diversity. The more intertwining there is between these features, the denser and more resilient the weave becomes. 

Take the Amazon rainforest, one of the most biodiverse regions on Earth due to its complex ecosystems, huge mix of species, and the genetic variety within those species. Here are tangled liana vines, which crawl up from the forest floor to the canopy, intertwining with treetops and growing thick wooden stems that support these towering trees. Helped along by the vines, trees provide the seeds, fruits and leaves to herbivores, such as the tapir and the agouti, which disperse their seeds throughout the forest so they can grow. 

Leftovers are consumed by the millions of insects that decompose and recycle nutrients to create rich soil. The rainforest is a huge system filled with many smaller systems, like this, each packed with interconnected species. Every link provides stability to the next, strengthening biodiversity’s weave. That weave is further reinforced by the genetic diversity within individual species, which allows them to cope with changes. Species that lack genetic diversity due to isolation or low population numbers, are much more vulnerable to fluctuations caused by climate change, disease or habitat fragmentation. 

Whenever a species disappears because of its weakened gene pool, a knot is untied and parts of the net disintegrate. So, what if we were to remove one species from the rainforest? Would the system fall apart? Probably not. The volume of species, their genetic diversity, and the complexity of the ecosystems form such rich biodiversity in this forest that one species gap in the weave won’t cause it to unravel. The forest can stay resilient and recover from change. But that’s not true in every case. In some environments, taking away just one important component can undermine the entire system. 

Take coral reefs, for instance. Many organisms in a reef are dependent on the coral. It provides key microhabitats, shelter and breeding grounds for thousand of species of fish, crustaceans and mollusks. Corals also form interdependent relationships with fungi and bacteria. The coral itself is a loom that allows the tangled net of biodiversity to be woven. That makes coral a keystone organism, one that many others depend on for their suvival. So what happens when destructive fishing practices, pollution and ocean acidification weaken coral or even kill it altogether? Exactly what you might think. 

The loss of this keystone species leaves its dependents at a loss, too, threatening the entire fabric of the reef. Ecosystem, species and genetic diversity together form the complex tangled weave of biodiversity that is vital for the survival of organisms on Earth. We humans are woven into this biodiversity, too. When just a few strands are lost, our own well-being is threatened. Cut too many links, and we risk unraveling it all. What the future brings is unpredictable, but biodiversity can give us an insurance policy, Earth’s own safety net to safeguard our survival.