Tag: Knowledge System

Print Media as Oldest Mean Of Communication

 Print Media as Oldest Mean of Communication

We all know that communication is one of the essential part of our life. We can communicate with masses through different mass medium. There are different types of mass media that we are accustomed to in this day and age. Whether it’s a child, young people, or adults, we all have our share of media-related exposure every day.

Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages. Whether it is the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon is that mass media is an inseparable part of our lives. Entertainment and media always go hand in hand but in addition to entertainment, mass media are an effective medium for communication, dissemination of information, advertising, marketing, and expressing and sharing views, opinions, and ideas. 

Print media is one of the oldest mean of mass communication which helps the public to get in touch with everything happening in their surrounding. Before the arrival of electronic media people used to have habit of reading newspaper daily. It was one of the mandatory thing for people with their morning tea. It encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct  mailers, handbills or flyers, billboards, press releases, and books.

Newspapers

Newspapers enjoyed the position of the most preferred medium to reach a wider audience until electronic communication emerged on the media scene. In the early days, newspapers were the only medium that the masses at large depended on, for daily news. A newspaper carries all kinds of communication-related to a variety of topics like politics, socialism, current affairs, entertainment, finance, stocks, etc.

Magazines

Magazines are another type of popular culture print media. They usually cater to a specific type of audience who is looking for information based on a particular subject. Magazines cover a plethora of topics, like current affairs, business, finance, consumers, gadgets, self-help, luxury, lifestyle, beauty, fashion, entertainment, travel, etc.

Booklets and Brochures

Booklets and brochures are a part of the promotional literature of a product or an organization.

Direct Mailers

Direct mailers are small pamphlets, which are devices for direct advertising and marketing. Usually, they arrive at our doorstep through the postal mail. Direct mails are a relatively cheaper option of marketing as bulk advertising is cost-effective through the post. Most of them include colorful advertisements, discount and gift coupons, pre-approved credit card offers, automobile, realtor, and political promotions.

Handbills or Flyers

 Handbills or flyers is a form of communication, which is printed on a small paper. It is easy to carry, colorful and attractive.  These are useful mainly for restaurants, hotels, nightclubs, political campaigns, rallies, political campaigns, etc. 

Billboards

Billboards or hoardings are huge advertisements that are put up at a height in strategic locations to fetch more attention. They usually attract the targeted audience by their bold colors, attention-grabbing headlines, creativity, designs, special effects, etc.

Books

Last but not the least, books are a significant medium of mass communication as they have a large reader base. The expressions and opinions of the writer are taken to the readers in the form of a compiled book.


The printed form of communication was popular earlier. However, with the advent of electronic media, print media has taken a backseat. Although, it is said that the electronic, or new age media have replaced the print media, there exists a majority of audience who prefer the print media for various communication purposes. 

The Real Heroes

 The Real Heroes

‘Hero’, is a term that is very familiar to everyone. For kids, their favorite cartoon character is a real hero, for adults the main character of their favorite movie is a real hero. Whenever we listen to or read the word ‘Hero’, we just think about the movie character. But really, is it true that they are heroes? They are just celebrities who do their job in films, being an actor. The act they perform is just for entertainment purposes, not the real one.  

Hero 

If we find the real meaning of hero then according to the oxford dictionary, ‘Hero is a person who is admired for their courage, outstanding achievements, or noble qualities’. Then according to this definition any person who does extraordinary work in real life, that normal people don’t perform in real life is considered to be a hero. These people are known as real heroes and they live with us in our surroundings. 

The Real heroes

The real heroes are ordinary people with extraordinary thoughts and skills. They dare to do what others are afraid to do so. They dare to achieve something for the betterment of society or nation. We can relate this to anyone in our surroundings whose actions are doing well for our society. 


There are a lot of people who are working hard for the growth and change of society. They are trying to remove the roots of social evils like dowery, child labor, female feticides, exploitation, etc., from our society. We can see a lot of people who start NGOs for social welfare and working for poor people, they are real heroes.

We can proudly say that the soldiers, who are working day and night to protect our country are real heroes. They left their house and family to perform their duties and they don’t know will they met their family again or not. They are doing an extraordinary job that cannot be performed by an ordinary person.

Our freedom fighters who sacrifice their life for the freedom of our country are real heroes because their goal was just to save their nation. They didn’t care for their life or their future, they just cared for the country. Due to their efforts and sacrifices, we are living happily.

During the time of the pandemic, the doctors and nurses who work day and night to save the life of people are real heroes. The sports persons who won awards for their nation are real heroes because they are inspirations for our future generation. Our teachers who teach us to become better people are real heroes. Anyone whose acting does well for others is a real hero. 

Many people are still there in this world, who are working effortlessly for the benefit of the better nations but they don’t get consideration. They are hidden behind the ordinaries in everyday life but their acts of compassion make them special. So, if you find such people in your surrounding then consider them real heroes and get inspiration from them to do something great for your society. The more we work effortlessly for the welfare of others the more heroes we get who have the courage to change the world.

Centres for nano technology and Indian Knowledge System at IIT Guwahati

 Union Minister of Education, Skill Development and Entrepreneurship Shri Dharmendra Pradhan today visited IIT Guwahati and inaugurated the state-of-the-art Centre for Nanotechnology (CNT) and Centre for Indian Knowledge System (CIKS) as well as two hostels at the Institute. He also released a book on NEP 2020 implementation at the institute. Dr. Ranoj  Education Minister of Assam and Smt. Queen Oja, MP were also present.

Speaking on the occasion Shri Pradhan congratulated IIT Guwahati for achieving excellent rankings in various international and national ranking systems and appreciated the efforts of IIT Guwahati for creating an ecosystem for research and education as well as focusing on overall development of the northeastern region. He also said that IIT Guwahati has to play an important role in areas like, disaster management, biodiversity-based research, green energy development, strengthening knowledge-based economy and driving entrepreneurship among the students. He also called upon the students and faculty associated with the institute to synergize technology and knowledge to create a vibrant ecosystem of solution-centric innovation.

He said that, in this era of interconnected world, the centre for nanotechnology at IIT Guwahati will host a number of CoEs, incubators and state-of-the-art research laboratories for advancements in multi-disciplinary research and education in the areas of healthcare, nano-bio-materials, micro/nano electronics , and energy.

He further said that Prime Minister Shri Narendra Modi in his convocation speech in 2020 had suggested IIT Guwahati to set up a Centre for Indian Knowledge System. He expressed his happiness that the same has been established in quick time for preserving, documenting  and sharing ancient & traditional Indian knowledge.

Shri Pradhan said that Srimant Sankardev was a great scholar gave new thought and shape to civilisation and humanity. The glorious Ahom culture, the mighty Brahmaputra, the blessed land of Ma Kamakhya and greats like Lachit Borphukan should serve as an inspiration for students at  IIT Guwahati, he added.

The Minister highlighted that during the COVID-19, innovation and technology aided us with PPT kits, helped us with development and production of vaccine and represented the resilience of this country. Institutes like IIT Guwahati have to play an important role in leveraging innovation for societal good, he added.

He said that during the COP 26, Prime Minister Modi outlined the Panchamrit vision to fight climate change. Our north eastern states can become the hub of green energy development with IIT Guwahati playing an important role, he added.

Dr. Ranoj Pegu, Education Minister of Assam congratulated IIT Guwahati and said that the Institute should focus on entrepreneurship and  produce job creators and not only job seekers. Institutes like IIT Guwahati should also focus on developing new agricultural technologies to help double farmers’ income. He further requested IIT Guwahati to mentor other educational institutions in the region and also develop modules for training of teachers.

Smt. Queen Oja, Hpn’ble MP expressed her happiness in getting such advanced research facilities in northeast and expected IIT Guwahati to contribute in the overall development of northeast.

Centre for Nanotechnology (CNT) aims at meeting future challenges and augment academic partnerships with industry in Nanotechnology. The major funding for the Centre, which included Rs. 37 cr for the building, apart from equipment, was obtained from the Ministry of Education (MoE) and the Ministry of Electronics and Information Technology (MeitY), Government of India. It will host 25 advanced laboratories that will focus on advancements in multi-disciplinary, scientific and translational research and is equipped with a Class-100 clean room facilities integrated with state-of-the-art fabrication, characterization and testing laboratories. The CNT presently hosts two Centres-for-Excellence sponsored by the Ministry of Electronics and Information Technology (MeitY) and the Indian Council of Medical Research (ICMR) along with an Incubator BioNEST sponsored by Biotechnology Industry Research Assistance Council (BIRAC), Department of Biotechnology, Government of India. CNT is thus a good example of synergy among various ministries of the Government of India. The key outcomes expected from the Centre for Nanotechnology include nano-enabled healthcare, energy harvesting, and LED prototypes, devices and technologies, start-ups/ incubation ecosystem, high-end R&D outputs, capacity building of highly skilled manpower in the area of nanofabrication and nanoelectronics, etc.

Centre for Indian Knowledge System (CIKS) will focus on preserving, documenting and sustaining the knowledge that is unique to India. The top priorities include Indian classical music, Yoga, Sanskrit, traditional medicines, temple architecture, ceramic tradition and special agricultural practices of North-East India, herbal plants of north-east as health food and metal work of Assam. Scholars from diverse backgrounds will be encouraged to participate in the new CIKS’s interdisciplinary research and education programs, enabling them to evolve practices and technologies in varied areas for sustainable growth and development.

Disang hostel adds another 1000 rooms to the existing hostel capacity of IIT Guwahati. Dikhow hostel is the first hostel in the campus specifically for the accommodation of project staff. Constructed at a total cost of Rs. 132 cr, these hostels will further halp in enhancing the capacity of IIT Guwahati.

Earlier, while welcoming the guests, Director, IIT, Guwahati said that, through these and similar other initiatives, the Institute has been proactively pursuing high-end research and working towards the vision of “Atmanirbhar Bharat”, while fulfilling the aspirations of the region, aligning with national policies, especially implementing the NEP2020, and competing globally in research and technology development.