Businesses have used various ways to create awareness about their business and product. Marketing is an activity that has helped businesses to easily survive among a large market. To reach out to people is not an easy task for a new business. Marketing helps them to create a brand among already existing businesses, however marketing before was confined to TV and newspapers advertising. Now, electronic media has been a trend that has successfully attracted millions of people across the world to connect on different platforms. Brands are able to engage with customers on a more personal level. Digital marketing services are being utilized to create awareness about the latest trends and sales information on social media platforms.

What makes this new marketing gimmick widely popular among businesses today? Lets understand how digital services are the most preferred marketing strategies.

1. Less Costlier

Marketing expenses can be a huge financial burden that a company will have to bear, especially for a growing business. Big companies may not have to go through trouble of marketing cost but new businesses had to think twice before investing in marketing services. Earlier, marketing services were costlier for new businesses, therefore new companies refrained from engaging in traditional marketing. Digital marketing is a similar marketing strategy that offers more affordable services. Its impact is equally powerful as traditional marketing yet less expensive.

2. Helps in Brand Development

These days, a company operating without a significant brand and reputation is less preferred compared to other companies. A brand attracts customers with quality social media website. To build a brand, social media channels feature the quality and recent trend followed by the business.

3. Global Presence

A campaign can be easily made viral among social media users across the world. Digital marketing provides an opportunity to promote a campaign on a global scale. Within a short period of time, digital platform can reach a large crowd by generating publicity. Global recognition is received by a business.

4. Targets specific consumers

Every consumer has a specific preference and according to that preference a campaign can be presented on their social media handles. Consumer preferences can be easily accessed through social media platforms. Only those ads will reach to the people that are interconnected to the previous ads they visited. This way reaching certain customers becomes simple.

5. Huge Returns

Returns on investments determine company’s future capability of investing in digital marketing. Lower returns discourage further investments. Traditional marketing provides variable returns as the reach of this type of marketing was limited to certain platforms. Digital marketing provides substantial return to a company without any heavy cost.

6. Purchasing becomes easier

A website allows a person to buy products online without visiting the store or calling to order. Anybody from anywhere can visit your site and order whatever they want and will be delivered at their doorstep. Digital platforms make purchasing fuss-free.

A business can reach globally without any extra efforts and costs. Brand creation is must for the growth of the business and this brand development can be achieved with global popularity that digital platforms extensively provide.

“I LOVE SLEEPING, Because It Took Me To Another World Where I Can Be Whatever I Want”

Sleep is one of the most important things you need to do for your body because it is your body’s way of recharging its batteries. When you begin to feel sleepy at night, it means that you have reached the limit that your body has, and you should sleep so that you do not over-exert yourself.

• The average hours that one adult should be sleeping every night is 8 hours, or you can give or take one or two hours. The problem with all the generations in the world is that there are so many disturbances around us that can easily distract us from what is essential. One such example of this is mobile phones – it is easy to get addicted to mobile phones that contain an entire world and keep scrolling through it instead of going to sleep.
• It is essential to understand the reason why sleep is vital. Getting enough sleep helps heal your bodies from any pain or injuries; it betters your immune system, cognitive memory, and thinking capacity. Furthermore, getting adequate sleep is vital for keeping our hearts and other systems clean and with a good bill of health. Without getting a good number of hours worth of sleep at night, we are putting ourselves at the risk of mental health disruptions as well as physical disorders and problems such as depression, anxiety, heart attacks, obesity (leading to various other issues), and even exhaustion which can ultimately disrupt one’s life. We must get enough sleep to look and feel fresh and healthy every day

• For example; a bad habit like this would be watching TV shows late at night despite knowing that we have to wake up early the next morning.
• When we sleep, the brain recharges itself and heals our bodies in whichever parts we need healing. When we sleep, our blood vessels and circulatory system heal themselves. If you have a bruise, you will notice that it has healed a little bit when you go to sleep and wake up in the morning. Sleep does the same thing for the rest of the body as well, and it is essential to allow your batteries to charge while you heal yourself.
• Many of us struggle with our sleep because of the prevalence of mobile phones and other addictive screens in our lives. Some severe problems can enter our lives when we do not get enough sleep. This can range from mental health problems like depression and anxiety to even physical ailments and issues like diabetes, cardiac arrest, obesity, high blood pressure, etc. We must be careful and get a good 6-8 hours of sleep every night.
• 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝘀𝗹𝗲𝗲𝗽𝗶𝗻𝗴: There are several benefits of getting a good sleep at night. It helps you maintain your body weight so that you do not become obese and add to this; there’s also the fact that people who sleep well at night often eat less than those who don’t, which also helps with the weight. Getting adequate sleep also increases your productivity by making you feel more energetic and giving you the time you need to rest. It also helps our lives be in a good mood, and good sleep puts a person in a good mood. Sleeping enough also allows our minds to function correctly and in a better way. Thus we can think better, and we also have a better memory power upon sleeping enough.
• 𝗖𝗼𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻 :

Getting adequate sleep is incredibly vital to our mental health and physical well-being. If we do not get enough sleep, we might get burnt out and not be able to carry out our lives in the way that we should be able to. Without the ability to do this, life can become painful and full of difficulties that may become complex over time. Thus, we must all take the initiative in our own lives to sleep on time and wake up on time to prevent any mental or physical blockages and hindrances.
If we do not get enough sleep at night, we will end up with terrible health. Most of us end up binge-watching television shows, movies, and even things like YouTube videos at night, and we usually do this at night because, in the daytime, we generally remain busy with other things, like school, office, other work, running errands, and stuff like that. We all think that because we do a lot of work in the daytime, the nighttime is, in a way, free time for us to do as we want. However, this is not the right way to go about life.

Bentley is by far known as the world’s best luxury car producer in the past century. Bentley Motors Limited is a British manufacturer and marketer of luxury cars and SUVs, and a subsidiary of the Volkswagen Group since 1998. Headquartered in Crewe, England, the company was founded as Bentley Motors Limited by W. O. Bentley in 1919 in Cricklewood, North London, and became widely known for winning the 24 Hours of Le Mans in 1924, 1927, 1928, 1929, and 1930.

Bentley recently came up with a top-notch SUV, the Bentayga a sheer and commanding design with top innovative technology. This all new-SUV can reach 100kmph in less than five seconds, equipped with a 6-liter W12 engine it truly roars on the road. It is also equipped with dynamic control; it consists of a 48-volt electric motor to cut down the body topple effect when the car is cornering at high speeds. This feature is a worthy add-on, giving complete control to the driver.

These features are nothing compared to the groundbreaking innovation they have made in terms of their wheels. These wheels are completely manufactured with carbon fiber alloy, this is the world’s largest full carbon fiber alloy wheel, having a diameter of 22 inches. This wheel reduces almost 6kgs of weight from the wheel weightage. Saving over 20kgs in the overall build of the car, further, it passed the German TUV (a test conducted on wheels to check its integrity) this carbon fiber alloy wheel, surpassed the conventional aluminum alloy wheel.

 The wheel has been developed for over five years. Apart from having better strength, as it is made of a fibrous structure it has a better braking and suspension system compared to those conventional wheels. These wheels were processed by a patented process that uses Resin Transfer Moulding, which consists of stacking prescribed carbon fiber to create a 3D surface.

The advancement of technologies is always growing and will never end, we as consumers must always appreciate such products and must be aware of such innovations.

Bar Council heads of the southern States including Telangana, Andhra Pradesh, Tamil Nadu, Kerala, and Karnataka have appealed to Vice-President M. Venkaiah Naidu, and the Chief Justice of India N.V. Ramana to consider setting up the long pending demand of a Supreme Court bench in the south on Monday.

The delegation consisting of TS BC chairman A. Narasimha Reddy, AP BC chief G. Rama Rao, TN BC chief P.S. Amal Raj, Karnataka BC chief L. Srinivasa Babu, Kerala BC chief K.N Anil Kumar along with ex-MLC N. Ramchander Rao met both the dignitaries at Delhi where they presented a memorandum highlighting the need for such a step listing out the advantages. Pointing out that there were 65,000 cases pending in the SC, they argued for immediate reforms like establishing permanent regional centres of the Apex Court for the north, south, east and west at Delhi, Kolkata, Chennai and Mumbai as it was the need of the hour to ensure accessible and speedy justice to the people. Over the decades, several standing committees of the Parliament, Law Commissions, Bar Councils and several others have made several representations in this regard. In fact, the Law Commission in 2009 recommended setting up of a Constitution Bench with seven judges in Delhi and four Cessation Benches in Chennai/Hyderabad, Mumbai and Kolkata with four to six judges each. These were to work as appellate courts arising out of orders of the SC.

Though this was rejected in 2010 by SC the time has come to revisit this, they asserted. They also stated that Article 130 of the Constitution empowers the CJ to constitute with the consent of the President these regional benches. It would not only allow common people who cannot afford to make trips to Delhi to appeal to the highest courts but will also open up opportunities for the legal fraternity besides helping in reducing the pendency of cases in the courts.

“The present system of working of the SC needs to be changed if the delayed justice notion is to be changed,” they said and claimed in a press release later in the evening that both the VP and CJ had “responded positively”.

Words of the former law minister; Ravi Shankar Prasad

Law Minister Ravi Shankar Prasad, in a letter to Rajya Sabha member and Marumalarchi Dravida Munnetra Kazhagam (MDMK) chief Vaiko, said that though the matter of setting up a Southern Bench of the Supreme Court of India is pending in the top court, the issue has so far not found favour. The letter, dated February 12, responded to a query raised by Mr. Vaiko in Parliament, in which he asked if a Bench of the Supreme Court of India can be set up in south India.

“As as you must be aware, according to Article 130 of the Constitution, the Supreme Court shall sit in Delhi or in any other place or places as the Chief Justice of India may, with the approval of the President of India, from time to time, appoint. Representations have been received at various times from various quarters for the establishment of Benches of the Supreme Court in various parts of the country,” Mr. Prasad said in his letter.

“Best of rivers, born of all the sacred waters,” the Ganges, Described in the Mahabharata.

Ganga river, also deemed as the Ganges River, flows 2,700 km from the Himalayas mountains to the Bay of Bengal in northern India and Bangladesh The Ganga rises from the Gangotri glacier about 4,000 metres above sea level on the southern slopes of the Himalayan Alps. The Bhagirathi is joined by the tributaries Alaknanda and Mandakini to form the Ganga in the Himalayan region. Its river basin covers over 1 million square kilometres and is home to more than 650 million people. The Ganges is vital for the survival of millions of people and a diverse range of biodiversity.

The Ganga and its tributaries support a diverse range of fauna and flora. The Ganges supports 104 species of Rotifers, or minute creatures, 378 species of fish, eleven amphibian species, twenty-seven reptile species, eleven types of mammals, and 177 species of aquatic birds, according to the Zoological Survey of India. The Ganges River dolphin, the Sundarbans’ Royal Bengal tiger, freshwater turtles, Gharial crocodiles, Sarius Crane, egrets, herons, and terns are just a few well-known species.

But due to the rapid rise of urbanization, farming, and commercialization in recent decades, the Ganges currently faces serious concerns. The Ganga has now become one of the five highly polluted rivers on the planet. Excessive water drawn-out for cultivation and other purposes, barrages, dams hindrance in the natural movement of the Ganges, and trash from households and industries have irreparably damaged this once pure and mighty, free-flowing river.

River pollution’s key sources

• Hazardous trash from textile mills, slaughterhouses, abattoirs, hospitals, distilleries, and chemical facilities, being discharged into the river in large quantities.
• The massive number of fertilizers and pesticides regularly employed in agriculture activities is washed into the Ganga with rainwater, endangering marine life.
• Dams disrupting the river’s natural movement are also responsible for polluting the Ganga.
• Open defecation on the river banks, some 70% of those living in rural areas have no access to toilets.
•  Disposal of lost loved ones’ remains in the river since it is a river worshipped by a larger religious community.

Sewage- the most prominent contaminant

A report published by The Inter-Ministerial Group, established by the Indian government to study the pollution sources in the Ganga River, revealed that sewage and contaminated water dumped in the river are the principal sources of pollution in the Ganga. It also discovered a significant disparity between the quantity of garbage produced along the Ganga and the scale of waste treatment. It identified that plenty of cities along the Ganga’s banks, such as Kanpur, Varanasi, and Allahabad, lack any kind of sewerage systems at all. Approximately 2.9 billion liters of sewage, residential, and industrial wastewater are discharged straight into the Ganga daily. Millions of people who rely on the Ganga for all of their water needs are harmed by pollution. Many of these individuals have little choice but to continue to rely on the Ganga’s contaminated waters for survival, exposing themselves to waterborne diseases like dysentery, cholera, diarrhea, and typhoid.

OVerburdened Sewage Treatment Plants (STPs)

Among wastewater treatment capacity and ‘official estimated’ production, there is an 80% disparity. As per the Central Pollution Control Board, sewage is produced at a rate of 6,087 million liters per day (MLD), with a treatment capacity of 1,208.8 MLD. Since most cities are already established and overpopulated, constructing new conveyance and treatment systems isn’t just a difficult but an enormously expensive undertaking. Many of the already set up STPs are no longer functional or are underused due to a lack of financing from cities and local municipalities.

INDUSTRIAL & COMMERCIAL WASTE

More than 500 million liters of industrial wastewater is thrown straight into the Ganga daily. With toxic chemicals and pollutants flooding its waters at levels far past any form of permissible or safe levels, the Ganga has now become a toxic supplier of drinking and bathing water. 764 of the factories, approximately utilize 1123 MLD of water and dump 500 MLD of contaminated water in the Ganga’s mainstream. Tanneries produce the most hazardous types of toxins, and in a location like Unnao, more than 790 times the permitted level of chromium (about 1,125 tonnes), is dumped into the river. Small-scale companies continue to pollute the Ganga with over a billion gallons of toxic chemicals due to the lack of efficient and economical treatment methods.

FLAWED SOLID WASTE MANAGEMENT 

Many cities along the Ganga and its tributaries lack solid waste management systems, & even if they have, they are never adequate to handle the volume of waste generated each day. This solid trash is carried into the Ganga and its tributaries, either deliberately or because of rains during the monsoon. Vast quantities of biodegradable debris in the water consume a lot of oxygen as it breaks down, inflicting illness or death in aquatic animals like the threatened Gangetic dolphin. There were once tens of thousands of Ganges River dolphins in the river, but there are currently only about 1,200-1,800 left. Non-biodegradable materials float through rivers, obstructing the natural flow of air and gradually releasing their harmful toxins into the river. Aquatic species frequently eat these items obliviously and perish as a consequence. The general public lacks environmental awareness and education, inadvertently throwing their litter into the surroundings, utterly oblivious to the effects.

INAPPROPRIATE AGRICULTURAL PRACTICES

Over 80% of the river’s water is used for irrigation, while numerous hydro-power projects dry out vast swathes of the river, upping levels of pollution drastically. Evaporation and other variables cause around half of the water drawn from the Ganga for irrigation to be wasted before it can nurture a single crop. Out-of-date infrastructures, such as damaged and poorly assembled pipes and unsustainable farming techniques, are to blame for much of this damage. Groundwater depletion as a consequence of over-extraction for irrigation purposes.

The Ganges River nurtures the entire country and is crucial for everyone’s survival. Therefore, it must be rescued from its current plight. The public must be educated and made aware of the problem; efficient drainage systems must be built; and illegal dumping of harmful and hazardous materials by industries and households must be prohibited, promotion of water conservation for irrigation, Enactment of rules to keep dangerous chemical run-off out of the Ganga, Increasing farmer awareness of the practices and benefits of sustainable, organic farming, Solid waste collection and treatment at the source, minimizing and repurposing solid waste need to be done.

With the decrease in the number of the corona cases in India, we the people of India started to experience that the devastation has finally came to an end. But sadly, the moment we started to go out again, the new variant of virus had emerged – the Delta Plus Variant, which gave another shock to the people of India.

The muted variety of Delta Variant- Delta Plus Variant has spread widely across the country, Indian.

THE SPREAD

49 cases of Delta+ variant had been recorded by 12 states of India till date. Maharashtra been one of the states again got hit badly with highest number of cases.

The Delta+ variant has already broadened in 85 countries around the world and South Africa is the reason behind the spread of this infection.

REASON TO BE CONCERN ABOUT DELTA+ VARIANT

Delta+ variant a.k.a AY.1, it is 60% more infectious when compared to previous version. Considerably it is more threatening for the lungs of patients who are already facing problems with their lungs.

The Indian Council of Medical Research (ICMR) declared that these mutations have raised the capacity of transmission and with this the spread from one person to other has become easy. This mutation made the virus job easy to get into the cells of the patients.

The reason to be concern about the variant is that the specialist of epidemiology and communicable diseases stated that Delta+ variant is dangerous variation of corona virus till date.

HOW TO TRACE

The Delta+ variant shows both the symptoms of delta variant as well as beta variant. And the symptoms are:

Headache, Chest pain, Fever, Cough, Skin rash, Shortness of breath and Diarrhoea.

PREVENTION

The World Health Organization (WHO) has already warned that the Delta variant of corona virus is one of the reasons to be extra caution about it. Maintain social distancing is one of the essential while going out.

And other measures to be taken are:

Going out when it is really an emergency, wearing of mask every time you out, maintain 6 feet distance in crowd, use of sanitizer is a must, wash hands every time you come back home and the last but most important get yourself vaccinate as soon as possible.

TREATMENT

Till now there is no such way to treat the Delta Plus variant infection. Antibodies are the only way till now to treat this as per doctors. Get vaccine to ensure the safety of your as well as your family. Till now there is no such treatment found by doctors or scientist to cure this variant as of now.

TAKEAWAY

With is spread of Delta+ variant across India, again have to face the uncomfortable situation where we again got to lock up ourselves in 2 walled room, facing lockdown for months again and the worst was the shortage of beds at hospitals, oxygen cylinder and lifesaving medication. If we do not want to get in this trouble again lets, follow the instructions and protocol established by the government. Let’s pledge will not show our careless behaviour and ensure the safety of ourselves and others.

Jurgen Klopp has hinted Virgil van Dijk is in line for a return as Liverpool gear up for their latest friendly clash, against Hertha Berlin.

Van Dijk hasn’t played for Liverpool since undergoing successful surgery on his cruciate ligament knee injury in October last year.

The 30-year-old missed the majority of the 2020-21 campaign as result and decided against lining up with the Netherlands at the European Championships in order to focus on his recovery, and Klopp has now revealed he is nearing a long-awaited comeback.

The Netherlands international could be in line to make his long-awaited return to action this week after a full recovery from knee surgery

 One of the issues we face in understanding where we stand on surveillance is that none folks know exactly how we are being surveilled, and what the approaching years might bring. Surveillance technology is developing at breakneck speed, and what seemed science-fiction 10 years ago is today old news. As an idea experiment, consider a hypothetical government that demands that each citizen wears a biometric bracelet that monitors blood heat and heart-rate 24 hours each day. The resulting data is hoarded and analyzed by government algorithms. The algorithms will know that you simply are sick even before you recognize it, and that they also will know where you’ve got been, and who you’ve got met. The chains of infection might be drastically shortened, and even cut altogether. Such a system could arguably stop the epidemic in its tracks within days. Sounds wonderful, right? The downside is, of course, that this is able to give legitimacy to a terrifying new closed-circuit television. If you recognize, for instance, that I clicked on a Fox News link instead of a CNN link, which will teach you something about my politics and maybe even my personality. But if you’ll monitor what happens to my blood heat, vital signs and heart-rate as I watch the video clip, you’ll learn what makes me laugh, what makes me cry, and what makes me really, really angry. It is crucial to recollect that anger, joy, boredom and love are biological phenomena a bit like fever and a cough. an equivalent technology that identifies coughs could also identify laughs. If corporations and governments start harvesting our biometric data end bloc, they will get to understand us much better than we all know ourselves, and that they can then not just predict our feelings but also manipulate our feelings and sell us anything they need — be it a product or an official. Biometric monitoring would make Cambridge Analytica’s data hacking tactics appear as if something from the Stone Age. Imagine North Korea in 2030, when every citizen has got to wear a biometric bracelet 24 hours each day. If you hear a speech by the good Leader and therefore the bracelet picks up the tell-tale signs of anger, you’re finished. You could, of course, make the case for biometric surveillance as a short-lived measure taken during a state of emergency. it might get away once the emergency is over. But temporary measures have a nasty habit of outlasting emergencies, especially as there’s always a replacement emergency lurking on the horizon. My home country of Israel, for instance, declared a state of emergency during its 1948 War of Independence, which justified a variety of temporary measures from press censorship and land confiscation to special regulations for creating pudding (I kid you not). The War of Independence has long been won, but Israel never declared the emergency over, and has not abolished many of the “temporary” measures of 1948 (the emergency pudding decree was mercifully abolished in 2011). Even when infections from coronavirus are right down to zero, some data-hungry governments could argue they needed to stay the biometric surveillance systems in situ because they fear a second wave of coronavirus, or because there’s a replacement Ebola strain evolving in Central African Republic, or because . . . you get the thought. an enormous battle has been raging in recent years over our privacy. The coronavirus crisis might be the battle’s tipping point. For when people are given a choice between privacy and health, they’re going to usually choose health.