Tag: Social Media Marketing

Navigating Success: Unveiling the World of Book Marketing Services

 In the vast landscape of publishing, where countless books vie for attention, effective book marketing services serve as the compass guiding authors and publishers toward success. These services are designed to enhance visibility, reach target audiences, and create a buzz around a book, ensuring that it stands out in a competitive market. Here’s a comprehensive exploration of the key elements and strategies employed by book marketing services:

1. Strategic Planning: Crafting a Roadmap to Success

a. Target Audience Identification:

  • Precision Targeting: Book marketing services begin by identifying the specific demographics and interests of the target audience. This precision ensures that promotional efforts are directed toward those most likely to engage with the book.

b. Market Research:

  • Competitive Analysis: Thorough market research allows marketers to understand the competitive landscape, identify trends, and position the book strategically within the market.

c. Unique Selling Proposition (USP) Development:

  • Highlighting Uniqueness: Defining what sets the book apart is crucial. Marketing services work with authors to articulate a compelling Unique Selling Proposition that resonates with potential readers.

2. Online Presence: Navigating the Digital Realm

a. Author Website and Blogging:

  • Author Platform Building: Services assist authors in creating a professional website and blog, providing a central hub for readers to discover more about the author and their works.

b. Social Media Marketing:

  • Engagement Strategies: Leveraging social media platforms, marketing services employ targeted campaigns, engage with readers, and create a community around the book.

c. Email Marketing:

  • Direct Communication: Crafting effective email campaigns helps maintain direct communication with readers, providing updates, exclusive content, and incentives to stay engaged.

d. Online Book Reviews and Blog Tours:

  • Influencer Collaboration: Services facilitate connections with book reviewers and bloggers to secure honest reviews and arrange virtual blog tours, amplifying the book’s visibility.

3. Traditional Marketing: Bridging the Gap Between Old and New

a. Press Releases and Media Outreach:

  • Creating Buzz: Crafting compelling press releases and engaging with media outlets helps generate publicity and garner attention from traditional media sources.

b. Book Signings and Events:

  • Author Visibility: Coordinating book signings, author talks, and virtual events enhances the author’s visibility and fosters a personal connection with readers.

c. Printed Collateral:

  • Tangible Presence: Designing visually appealing printed materials, such as bookmarks and posters, contributes to the book’s physical presence and promotional efforts.

4. Distribution Channels: Maximizing Reach

a. Online Retail Optimization:

  • Visibility Enhancement: Optimizing book listings on major online retailers, such as Amazon, ensures that potential readers can easily find and purchase the book.

b. Bookstore Placement and Promotion:

  • Strategic Placement: Services work to secure favorable placement in bookstores, both physical and online, and explore promotional opportunities within these spaces.

c. Library Outreach:

  • Community Engagement: Outreach to libraries expands the book’s reach and introduces it to community readers through library acquisitions and promotions.

5. Data Analytics and Iterative Improvement:

a. Performance Tracking:

  • Measuring Impact: Book marketing services utilize analytics tools to track the performance of campaigns, identify areas of success, and make data-driven decisions for continuous improvement.

b. Iterative Strategies:

  • Adaptation and Refinement: In response to changing trends and reader behavior, marketing services iteratively refine strategies to ensure ongoing relevance and effectiveness.

In essence, book marketing services form a multifaceted strategy, seamlessly blending traditional and digital approaches to create a comprehensive promotional campaign. From strategic planning to online and offline visibility, these services play a pivotal role in navigating the complex terrain of the publishing world, ensuring that a book not only reaches its intended audience but also leaves a lasting impression in the literary landscape.

Drop a mail to editor@edupub.org or editor@pen2print.org

Social Media and Marketing

Social Media and Marketing

Have you ever wondered what would happen if social media could not be part of the changing technology or innovation? What would happen if you were still using the phone with keypads and you don’t have any easiest way to share information with friends? Today with the availability of social media no one can ever think about it. Nowadays everything is just one click away.

 A large number of social media platforms are available like Instagram, Facebook, WhatsApp, Twitter, Linked In, etc. These platforms make everything easy. Earlier, they were just used for fun purposes like chatting with friends, making new friends, watching entertaining videos, etc. But nowadays, it is also used for business purposes and professional work. After the pandemic, almost every official work is conducted using social media. One can do their work from home and this help to save a lot of time. One can conduct meetings, classes, webinars, group discussions, etc. using social media which doesn’t require and physical presence. With the availability of the vast number of new software, nothing is impossible to do on an online platform. There was a time when you had to wait for a long time to complete your official work in government offices, but today one can do this work at own on the government’s official portals.

 Currently, social media is used for marketing to a great extent and we can see a lot of marketing content on social media. This activity of promoting or marketing your business or product on social media is called social media marketing. You can make creative content to promote your business on Facebook, Instagram, Twitter, Linked In, etc. A lot of small business has grown in a short period using social media platform. Your product can be a perfect fit for anyone and they can share it with their friends too which can increase brand awareness. It is a great platform to boost and transform your business.

With the innovation of new technology and the world, social media marketing is the easiest way to sell your product and promote business and the easiest way for the customer to buy goods and services. Over a couple of years, we can see a great boon in the increase of businesses and startups. Marketing your product on social media is not at all difficult. One can create your website or account on social media platforms to promote your goods and services. Many social media handles are also available which also help you to promote your product. It’s upon you how creatively you can promote your services so that they can reach a large audience and it is not hard at all because the large mass audience is available on social media and you just need to think about how you can trigger them.

You should be consistent on the platform by posting the content promptly for a great reach to the audience. Your content should reflect the features and quality of your product which helps to increase your audience. This marketing style makes it easy for companies to keep track of the progress and success of their business.

Social media marketing not only helps to gain potential customers but also helps to recruit potential employees. It allows the audience to post their reviews and comment about the product, which helps the company to work effectively. Earlier, business firms use hoardings or banner for advertising their product, which tends to be costly and time-consuming but now social media marketing strategy is cost-effective as well as time-consuming which result in better audience engagement due to the ability of the internet to reach large masses across the world. It also helps to reduce the barrier of communication between customers and the business organization and build communities of customers where they can express their needs and wants. It helps to connect the customers and businesses with the same needs and wants.

 Nowadays, the online market has a large audience than the traditional market due to the availability of an infinite number of services available on online platforms and this tends to increase the competition in the online market. When we compare social media from earlier days with today, we can see that the roots of marketing have spread all over the online platforms, showing the advertisements for products in which, you may be interested. Due to social media marketing, entrepreneurship has also built strong roots which may lead to generating better employment opportunities in the future and may lead booster the economy.

Why Companies use UGC

User-Generated Content (UGC) is one of the most influential methods of social media marketing or social commerce. Any content that is created by customers or individuals who are not working for brands, and published on social media is classified as User-Generated Content. UGC can be images, videos, and other social media content. It could also be reviews and testimonials regarding a product. The content created by the customer is then made use of by the brand, making it a part of their marketing strategy.

Brands like GoPro and Apple have used UGC effectively in their social media pages like YouTube and Instagram. The video equipment company shared videos created by its customers using their equipment on YouTube, successfully gaining lots of attention and views. Apple introduced the “Shot on iPhone” campaign some years back, encouraging users to share great photos they captured with the latest model of the iPhone. The best photos were shared by Apple not just on social media, but even on billboards and posters of their Ads outside.

Sites like Amazon and Tripadvisor have also used UGC for a long time, getting customers to post public reviews of a product or service online. These companies try to engage with customers, communicating politely and addressing their reviews and grievances. Such testimonials help build customer trust and give the brand a positive image.

How does UGC help a Brand?

Contributes Authenticity:

There is a greater chance of people believing everyday people who are relatable than a brand about a product. So, when they see a common man recommending a product, they consider it more authentic than brand-created content.

Provides Brand Loyalty:

Involving consumers in the brand’s growth is a great way of deepening the connection between brand and consumer. The customer now feels like they are part of the brand’s community. An engaged community helps build brand loyalty.

Holds People’s Attention:

UGC has turned out to be very efficient in grabbing people’s attention. In most cases, it is even considered more catchy than traditional advertising.

Influences Purchasing Decisions:

When people get to see actual social proof that a particular product is useful and worth buying, it greatly influences their final purchasing decisions. It is seen to be even more impactful than products advertised by celebrities or influencers. UGC also helps increase conversion rates of the audience into potential new customers of the company.

Cost-effective:

UGC is very cost-effective as the brand can rely on the customers for useful content. They do not have to worry about spending money on professionals, studios and equipment. The brand only needs to maintain a healthy relationship with its customers to get positive content for free and without being asked.  

The Success Story of Sugar Cosmetics

When Vineeta Singh and her partner, Kaushik Mukherjee started fab Bag in 2012, it was their second entrepreneurial venture. It was a monthly makeup and beauty subscription for women in which a subscriber would receive a bag of 4 to 5 beauty products every month. These products would be selected from various brands based on the customer’s preferences and skin type. It was in 2015 that they made another attempt and began Sugar Cosmetics. With Fab Bag, Vineeta realized that a lot of the foreign and local makeup brands were not suited for Indian skin tones. This is how they set up Sugar cosmetics with the aim of providing affordable and compatible products catered to Indian complexion. This meant a lot of their products could be used by consumers even if they had to use public transport for long distances to go to work. In 2022, it has established its place in India’s beauty industry, competing with famous brands like L’Oreal and Lakme.

Vineeta Singh, CEO and Co-founder of Sugar Cosmetics

For the initial two years, Sugar stayed as an online-only brand, after which, it started to move into offline retail. Today, this Mumbai-based D2C (Direct to Customer) brand has over 2500 outlets in over 120 cities across India. In five years, it has managed to cross Rs.100 crore revenue, with the company witnessing its biggest leap in success right after the COVID-19 lockdown.

According to Abhay Pandey, general partner at A91 Partners and one of the backers of the cosmetic company, what really helped this brand was its perfectly timed beginning when India was witnessing two major trends- a rapidly growing beauty business and increasing internet usage by consumers. By launching as a digital-only start-up, they were able to gain a set of loyal consumers. These consumers, mostly millennials, felt empowered by the consumer-oriented products of the company. The founders began Sugar based on three core ideas – listening to consumers, staying away from discounting and focusing on content for consumers. This is the strategy they have always stuck to and it has proved very useful for them. The company sells basic makeup products like foundation cream, concealer, eyeliner, lip-liners, mascara, lipsticks, as well as skin-care products and makeup kits. Lipsticks and Lip crayons contribute to 65% of their revenue, with best-selling brands like ‘Matte as Hell’, ‘Nothing Else Matters’, and ‘Seal the Show’.

The COVID-19 situation saw the company depend strongly on social media marketing to survive and strengthen its relationship with consumers. Sugar had always managed an omnichannel presence even before the lockdown. They collaborated with a lot of YouTube and Instagram influencers when they started to attract millennials and urban Indian women to their products. When COVID-19 hit, it was not the easiest time, with many companies being forced to shut down their operations. Sugar also saw a complete halt in sales during the lockdown in the months of April and May. Warehouses and retail outlets were shut down. However, they started to get an increasing amount of sales from June onwards as the retail team at Sugar figured out how to make the entire sales online. They made full use of their app which was launched in 2020, and their social media presence to continue with customer engagement. Their app has been downloaded 100,000 times and they boast a huge online presence, with 2 million followers on Instagram. According to Vineeta Singh, content was and is one of their main focus points. They aim to build a brand with great influencer and social media marketing.

While their products are manufactured across USA, Germany, India and South Korea, and they have distributors in America, Sugar Cosmetics remains focused on the Indian market.          

MARKETING AND ITS TYPES

Marketing is any activity undertaken by an individual or a firm consisting of a set of processes such as creation, communication, delivery, and exchange of goods or services that have value to the clients, customers and the society as a whole. Pursuits such as conceptualization, promotion and exchange of ideas aid in satisfying the needs of the clientele. Marketing of an existing or new product or service is essential for mass awareness, maintaining brand credibility, building trust among the buyers and ultimately to increase sales. Marketing can be done through varied methods as per the requirements and convenience of a firm.

TRADITIONAL MARKETING

It is among the oldest marketing strategies followed across the world. The success rate in this type of a marketing strategy is higher as it has been tried and tested for a number of years. This includes all offline marketing strategies which help to reach out to the target audience. It may be in the form of pamphlets, bill boards, posters, FM- radio, newspapers, etc.

For Example – The footwear market is lead by brands such as Nike, Adidas, Puma, Sketchers, etc. Consumers often get attracted by looking at the advertisements of these brands on the front page of newspapers, magazines or over bill boards as well.

INFLUENCER MARKETING

Individuals having a multitude of followers are asked to endorse a product over their channel/website for a decided amount of commission fee. These influencers make use of their fame and status to market that particular brand or product to their target audience. This technique certainly helps to boost sales as a known famous person recommends a company’s product/service and it does increase the visibility of that brand.

For instance – Allen Solly employed this strategy by leading the campaign of #shootforsolly. They invited over 20 influencers to market their new product – Chinos. These influencers were asked to pair Allen Solly Chinos alongside a tee of their choice and participate in a photoshoot. This technique helped the brand reach over about 3.2 million impressions.

AFFINITY MARKETING

It’s a Win-Win situation for both the brands engaging into this type of a marketing strategy. Expansion of the business through a partnership (co-branding), wherein two related brands get along and sell their product is known as affinity marketing. This approach helps satisfy the needs of the end users in a greater manner.

For instance – Taco bell (a popular fast-food chain) got along with Doritos (brand selling flavoured tortilla chips) to offer a merged food preparation called as Doritos Locos Tacos. These two brands made it to a 500 million sales mark over a period of just 14 months.

BUZZ MARKETING

It is a marketing tactic wherein brands intentionally create videos, advertisements, bill-boards that are comical, funny, outrageous or controversial. It is a unique marketing strategy to get your brand to become the talk of the town. It intends to create excitement and enthusiastic anticipation among the people.

For instance – AMUL, an Indian dairy product brand, published a cartoon picture advertisement depicting a Chinese Dragon. The picture said, “Exit the Dragon?” Public took this advertisement as an endorsement of ‘Aatmanirbhar Bharat’ and ‘Boycott of goods made in China’. This particular endorsement made rounds on the Internet.

SOCIAL MEDIA MARKETING

We live in the times where, more than one person from every family is active on Social Media sites such as Instagram, Facebook, Twitter, YouTube, so on and so forth. Thus, marketeers take it into consideration that posting content on social media sites will definitely boost sale. In the Covid-19 Pandemic, brand endorsers looked at social media as a boon, as they could reach out to their potential clients through online modes.

For instance – Dettol (a British brand producing cleaning supplies and disinfectants), launched their Dettol Anthem on YouTube in India during the pandemic. This fetched many views, likes and also lead to a boost in their sales. The Anthem says, ‘Mil Ke Harayenge’ ( English Translation – Together we will defeat it).

Marketing is one of the most exciting branches of a business. With the changing times, even the marketing strategies are blooming and undergoing a change. Along with meeting the organization’s set targets even customer satisfaction is greatly taken care of. With a global exchange of ideas and technology the methods of marketing are evolving and will reach greater heights in the upcoming years.

Understanding the Role of Social Media in Marketing.


These days, everyone from small business owners to some of the biggest companies in the world is using social media to spread the word about their brands, products, and services.

Whether it’s Twitter, Instagram, or Facebook, companies use these low-cost tools to combine technology and social interaction with the use of words, images, and video. Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes your brand and helps you to spread your message in a relaxed and conversational way.

The downfall of social media, if you could call it that, is that it must be a part of your everyday life to keep the momentum and attention you need for it to be successful. Let’s look at who is using social media to promote their brand—and what you can learn from them.

Companies That Use Social Media

Here are just a few examples of brands you may have seen actively using social media:

  • Absolut Vodka: The popular vodka brand has used online videos on YouTube and hosted bartender fan pages on Facebook.
  • BMW: The iconic car brand has turned to Facebook to promote its 1-Series Road Trip and created a Bimmerfest Page for fans.
  • Dunkin’ (formerly Dunkin’ Donuts): The ubiquitous doughnut brand is now everywhere online, with its microblogging Twitter account and National Donut Day social media blasts.

The Benefits of Social Media Marketing


What role should social media play in your marketing? Marketing is a tool we use to inform consumers about our products, who we are, and what we offer. Social media accomplishes all of these goals. Here’s how:

  1. You can use social media to define your brand identity and the products or services that you offer.
  2. Social media allows you to create relationships with people who might not otherwise know about your products and services or what your company represents.
  3. Social media can make you “real” to consumers. If you want people to follow you, don’t just talk about the latest product news, but share your personality with them.
  4. You can use social media to associate yourself with peers that may be serving the same target market.
  5. Social media makes it easy to communicate and provide the interaction that consumers look for.

How to Use Social Media for Your Marketing


Social media clearly carries a lot of potential value for your business. But gaining that value isn’t guaranteed unless you do it right. Here are a few tips:

  1. You cannot just depend on social media; you must integrate it with other vehicles of marketing. While social media will create awareness, it won’t usually help you sell $1 million worth of products right out of the gate. That’s not to say that it can’t one day, once you’ve built up your social media “stardom,” but it probably won’t happen tomorrow.
  2. Be yourself and reflect your personality. There are no written right or wrong rules when it comes to social media. Only you can determine what will work for you and fits your brand.
  3. Be consistent. Social media requires ongoing engagement. If you don’t plan on being consistent, don’t do it at all.

Social media success stories are abundant, from headhunters that find job applicants to new businesses that want to introduce a new product, as well as established Fortune 500 companies that want to strengthen their brand.

Social Media Marketing

The up and coming trend of social media market has swept the entire market industry. From small businesses to national hotel chains, every enterprise aims and sometimes struggles to make their space in the large social platform. 

As the world undergoes rapid digitisation, social media becomes increasingly popular for professional and personal use. With half of the entire world’s population using Facebook, it has become a social media platform to popularise one’s business or to gain recognition. 

Easy connectivity plays a major role in this. Globalisation in recent years has resulted in international connectivity via mail, flights, et cetera. The world is now said to be a village, with people on the opposite side of the world just one click away. 

Apart from globalisation, the ongoing pandemic has also forced many businesses to switch from offline to online. People are using the internet more as there is no other option. After the novel COVID-19 outbreak, many businesses shut down, small businesses were started to meet the financial needs in these difficult times. Due to the lockdown, all jobs have been shifted to online work from home which leaves the companies with limited ways of advertising their products. To increase their reach, they use social media applications such as Facebook, Instagram, YouTube et cetera to increase their buyers. 

It is not just profit-minded enterprises that use social media marketing but we also see non-profit organisations (NGOs) attempting to gain recognition in order to popularise their cause and also to get funds to execute their plans. Social Media Marketing has become a major part of our world with online shopping applications projecting their ads as well as selling their products via these platforms. 

The increasing demand for graphic designers, social media marketing specialists, content writers, et cetera is also a consequence of social media becoming a large part of the marketing industry. From school to college students, every student is trying to find internships to gain experience and mostly it is these areas, graphic designing and social media marketing, in which internships are being offered. Students want certificates, Letter of Recommendations and work experiences to fill up their resume. 

Graphic Designing is now something everyone should know how to do. It is rapidly gaining importance. An increasing number of people sign up for graphic designing courses every day. Companies are working towards making inserting elements easier, providing more fluidity, a better experience for people using their graphic designing apps. Canva is an application which allows you to use pre-made templates, edit its elements, its colours, add various shapes, images, videos, animations, et cetera. Many other apps also provide the same but Canva is regarded as the most easy-to-use application. 

With the new generation, everything is evolving. Unimaginable things are becoming a daily part of our life. The priorities of the companies and the industry as a whole are changing and only those will survive who will keep up with it. The rest will be left backwards if they do not push themselves to develop and adapt with the rest of the world. 

5 Reasons to Embrace Social Media Marketing

Social media seems to have firmly cemented its position in modern society. There is much more to life that Facebook and Twitter. Social media has broken- down the barriers to communication and has allowed you to talk to prospects and customers like never before.

Social media platforms are like cocktail parties and you or your brand are guests here. So now hopefully you have understood that why now-a-days so many people bang on about the importance of social media.

Here are 5 reasons why you should embrace social media as a business or marketing. Read this article to your answer. Have a happy reading.

  1. It is not free: Social media marketing is a medium to long term strategy on the whole and you have to be committed to it. Twitter is absolutely free to open account and is the fastest medium to build your list of prospects, but you cannot stop only by building prospects. You have keep them updated, entertained and that takes precious time. This platform is ready to use. So do not wait long-start using twitter.
  2. It is the place where you have your peers: Social media lends itself perfectly to connect you with other people just as passionate about a particular industry. Start looking in twitter and start sending messages directly to those who interests. You can even re-tweet their messages or go the lengths of making positive comments about the articles they post.
  3. It is best way to gain publicity: Twitter is especially is a great way to get publicity and to communicate directly. You can find prominent blogs and can share them but you have know to speak to bloggers in the first instance. If you make them your friends, you have to respect their work. You will find a link from their which you can share and gain a lot of publicity.
  4. Helps in more sales: Whenever you are communicating through social media medium, you are actually creating a little awareness about yourself, if you have true interest in something. The more ‘medium long term strategy’, the more online publicity you get and the more web traffic you earn. Therefore automatically it increases your sales.
  5. It is the future: No business wants to get left behind in today’s rat race. Every single day that passes the more your competition grow tough and gets promoted across social media. This wave or stage of social media marketing is here to stay but if you do not jump on board right now, then you are hampering your chances of longevity online-which is where more business is going.

So now you know why should you embrace social media marketing. You can waste hours on social media marketing but positive effect may not come. Therefore allocate some marketing budget and strategies to dip your toe.

If you are not sure how to use this medium try to get some help and beware of cowboys always. Try to embrace these 5 reasons, and you climb the success ladder of social media marketing.

Social Media Marketing Internship

About EDuindex news

Eduindex News is a next-generation global news publishing company that helps scholars get the free access to educational contents and news at one place. Our digital products, services, and engineering are built on years of innovation, with a world-renowned management philosophy, a strong culture of invention and risk-taking, and a relentless focus on customer relationships. 

Joining the Eduindex News team give you an opportunity to work on different fields of content writing, editorial works, digital marketing, publishing, audio visual communication and public relation building aspects of the media publication work.

About the work from home job/internship

Selected intern’s day-to-day responsibilities include:

1. Create organic reach on different social networks such as Facebook, WhatsApp, and Instagram through stories and curated posts for our program
2. Share our program’s curated posts on social networks 
3. Invite students and spread awareness about our program’s mass counseling session (webinars) in their respective city/town
4. Establish student-level connect/representation in every college/coaching groups in each targeted districts
5. Create our program as a center of discussion in topics like ‘career after 12th class’ and ‘IT as a career’
6. Bring more participation in various Eduindex News activities like school orientation/mass counseling sessions through webinars
7. Generate student database from colleges/coaching
8. Connect & share contact details of school principals and coaching directors of their respective work location

Who can apply: from anywhere in world.
-Who has a presence in overall social media platforms
-Can start the internship between 22nd May to 25th May 20
-Are ready to make calls to students for program counseling 

# of jobs/internships available: 5
Skill(s) required

Social Media Marketing

Who can apply

Only those candidates can apply who:

  1. are available for the work from home job/internship
  2. can start the work from home job/internship between 19th May’20 and 23rd Jun’20
  3. are available for duration of 1 month
  4. have relevant skills and interests

How to Apply

Send application to career@eduindex.org

Perks

Certificate.