Tag: tech India

AI IN POWER SYSTEMS

ARTIFICIAL INTELLIGENCE IN POWER SYSTEM

The term Artificial Intelligence was coined by John Mc Carthy in the year 1956. It is the art of science and engineering, which makes intelligent machines.



WHAT IS AI IN POWE SYSTEM?

  • High efficiency                                            
  •  Problem solving
  • Accuracy                                                      
  • Critical thinking
  •  Speed                                                          
  •  Applicable
  • Easy Adoption                                              
  • Especially for power systems where conventional methods                                          which experience difficulty
  • Precision
  • Vast  Data Management 
  • Memory


Three major families of AI,

  1. Expert system Techniques
  2. Artificial Neural Network
  3. Fuzzy Logic System

EXPERT SYSTEM


An expert system provides information about the specified domain from the human experts and convert into the machine implementable form. 
They are computer programs which have proficiency and competency in the particular field.
 They are also known as the Knowledge based system or ruled based system. They solve the problems which are very difficult to solve by human skill and intellectual. 
Any modifications can be easily done because they are just computer programs. Estimation of values can be done and efficiency is easily estimated.


ARTIFICIAL NEUTRAL NETWORKS

Artificial neural networks are biologically inspired system which converts a set of outputs by a network of neurons, where each neuron are able to produce output.
The understanding and working process and the pattern are interconnected with the computers by solving real world problems of classification of patterns and pattern recognition.
As ANNs operate in biological instincts and perform biological evaluation of real world problems in generations and transmission and distribution of electric cars can be fed to ANN so that suitable solution can be obtained.
Example: The value of inductance, capacitance and resistance in a transmission and distribution can be calculated by various factors.


FUZZY LOGIC SYSTEM

Fuzzy logic is the standardization system of any logical reasoning system.
They provide Data to produce information based on the human decision making which is accurate and reliable.
It is what exactly human brain works and they can perform exactly like machines.
They provide solutions such as high excessive date, capacity for modelling data with high generality.


EXPLANATION

Fuzzy diagram can be used for the fault diagnosis.

Expert and ANNs can be used in the performance of the line. Environmental sensors sense the environment and atmospheric conditions and they give input to the system. They provide output with the validation.

CONCLUSION

The main feature of the power system technique is reliability, conventional technique and they don’t fulfil the probabilistic essence of the power system, this provides the increased operations and maintenance costs. A lot of research is now being processed for the monitoring of the efficient electricity market as they are power system which is the renewable form in the operations.




MARKETING MANAGEMENT

 MARKETING MANAGEMENT

 

Marketing is the process which is never ending as it meets the needs and gives profit.

Companies profit purely depends upon marketing strategy and that needs to clearly done by the markets to move forward.

Understanding management is  based on production, selling and product concept. 

Innovation is critical, but we cannot leave it as optional because we all know its worth. Such kind of innovative ideas play an important role in marketing.

A dynamic relationship connects the stakeholders groups. A smart company creates a high level of satisfaction, which leads to high quality products and services.

FROM PLAN TO ACTION

Forecasting marketing demand with market expenditure which actually occurs at one level determines the functions of the organization.

Planning helps to design the objectives, the alternative decisions, and the long term good will. It also helps to analyze the future demand and What kind of product is the organization going to launch and forecasting the customers perception.

MARKETING COMMUNICATION

Marketing communication is which the firms attempt to inform the customers about their products. In this technological environment, advertising is the main element.
Advertising can be done by various modes by print media such as magazines, using broadcast media, network media such as wireless, cable and through electronic media and displaying it.
Now-a-days, the widely used communication mix in marketing is online and social media marketing, Mobile marketing and database marketing.

Digital marketing, is the technique of utilizing internet and technology to achieve the marketing objectives. Customers can reach you at any time by adverting online.

The campaign in advertisement involves the communication as it is digitally involved. Promoting our brands to the next level, Getting needs of the customer, making them feel delight towards the product are also easily achieved in digital marketing.

Widely used digital marketing includes SEO which is the search engine optimization, social medias like Instagram, face book where a lot of people see in terms of posts.

Performing set of actions to get revenue with the web applications really becomes easy when you learn certain skills in marketing.

Tools for digital marketing includes Google analytics, Dropbox, Mail Chimp

MARKETING – how to excel?

In order to excel in the system we need to have certain set of data  which are regularly collected  on information basis about the marketing environment to enrich our field.

Marketing deals with segmentation, targeting and positioning. Segmentation is used for identifying the geographic, demographic, psychographic aspects. Targeting deals with concentrating. Positioning is having strategic advantage which helps to maintain brand image.

SKILLS 

social media management
creativity 
communication
Video making
MANAGE – ONLINE, SOCIAL MEDIA AND MOBILE MARKETING


Online marketing will be cos effective in achieving the objective. Websites, display and electronic mail are the options.
Company must design the website and upload their products and need to commercialize it in the competitive industrial world.
Displaying ads are the important components in the online marketing as they are short which contain the companies information and their websites.
Next comes the Email which allows the marketers to communicate. They must be timely targeted towards the audience.
Social media platforms plays an important role in communication. The widely use platforms are online forums, blog networks and social networks.
Online forums come in all shapes as either they are created by the group of consumers who are under affiliations or with the sponsors.
Blog networks such as Gawker media offers a variety of choices. However, the company now creates an individual blog for their usage and track consumers to endorse about their product.
Social networks such as face book, linked in, twitter also helps to generate posts and videos and helps to maintain the brand identity towards the consumers. They are very effective and new users are also added for the marketers.
Mobile marketing  by the smart phones and tablets makes to customize according to the demographic and consumer behavioral characteristic basis. 
 Mobile marketing is unique because it is a one tied user and virtual is on always which can be carried out anywhere.
The ads preferred must be bright and colorful but not with many colors. Brand make have a logo either in the bottom or at the center. It must only have 50% of the occupancy and avoid complex viewing experience and be comfortable for the viewers.
MARKETING IS AN ART – PRACTISE IT AND YOU WILL BE ABLE TO CRACK IT!

The new Information Technology Rules

The government recently released a set of guidelines to regulate social media and OTT content providers like Netflix and amazon prime. The prime concern behind this was an alleged misuse of social media, especially for the events that unfolded on January 26, 2021. What exactly is the rules’ impact?

Section 79 of the Information Technology Act provides a ‘safe harbour’ to intermediaries that host user-generated content, exempting them from liability for the actions of users if they adhere to government-prescribed guidelines. However, the new guidelines prescribe an element of due diligence to be followed by the intermediary, failing which the safe harbour provisions would cease to apply to these platforms and they could be held liable.

The guidelines also prescribe a grievance redressal mechanism by mandating that the intermediaries should establish a mechanism for receiving and resolving complaints from users. These platforms will need to appoint a grievance officer to deal with such complaints, who must acknowledge the complaint within 24 hours, and resolve it within 15 days of receipt.

Surprisingly, the guidelines also lays down 10 categories of content that the platforms should not host, including content that “threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with foreign States, or public order, or causes incitement to the commission of any cognizable offence or prevents investigation of any offence or is insulting any foreign States”; “is defamatory, obscene, pornographic, paedophilic, invasive of another’s privacy, including bodily privacy; insulting or harassing on the basis of gender; libellous, racially or ethnically objectionable; relating or encouraging money laundering or gambling, or otherwise inconsistent with or contrary to the laws of India”, etc. which are vague enough to arouse concerns about arbitrary censorship.

The rules also stipulate that upon receipt of information about the platform hosting prohibited content from a court or the appropriate government agency, it should remove the said content within 36 hours. The penal provisions for violating these guidelines vary from imprisonment for three years to a maximum of seven years, with fines starting from Rs 2 lakh. Executives of intermediaries which fail to act on an order issued by the government citing threat to sovereignty or integrity, defence, security of the state or public order, can be jailed for up to a period of seven years under Section 69 of the IT Act.


Hence, a watchful eye must be kept on how these rules are used to ensure we don’t descend into only consuming content the government wants us to consume in a censorship regime.