Tag: Training and Internship

Social Media and Marketing

Social Media and Marketing

Have you ever wondered what would happen if social media could not be part of the changing technology or innovation? What would happen if you were still using the phone with keypads and you don’t have any easiest way to share information with friends? Today with the availability of social media no one can ever think about it. Nowadays everything is just one click away.

 A large number of social media platforms are available like Instagram, Facebook, WhatsApp, Twitter, Linked In, etc. These platforms make everything easy. Earlier, they were just used for fun purposes like chatting with friends, making new friends, watching entertaining videos, etc. But nowadays, it is also used for business purposes and professional work. After the pandemic, almost every official work is conducted using social media. One can do their work from home and this help to save a lot of time. One can conduct meetings, classes, webinars, group discussions, etc. using social media which doesn’t require and physical presence. With the availability of the vast number of new software, nothing is impossible to do on an online platform. There was a time when you had to wait for a long time to complete your official work in government offices, but today one can do this work at own on the government’s official portals.

 Currently, social media is used for marketing to a great extent and we can see a lot of marketing content on social media. This activity of promoting or marketing your business or product on social media is called social media marketing. You can make creative content to promote your business on Facebook, Instagram, Twitter, Linked In, etc. A lot of small business has grown in a short period using social media platform. Your product can be a perfect fit for anyone and they can share it with their friends too which can increase brand awareness. It is a great platform to boost and transform your business.

With the innovation of new technology and the world, social media marketing is the easiest way to sell your product and promote business and the easiest way for the customer to buy goods and services. Over a couple of years, we can see a great boon in the increase of businesses and startups. Marketing your product on social media is not at all difficult. One can create your website or account on social media platforms to promote your goods and services. Many social media handles are also available which also help you to promote your product. It’s upon you how creatively you can promote your services so that they can reach a large audience and it is not hard at all because the large mass audience is available on social media and you just need to think about how you can trigger them.

You should be consistent on the platform by posting the content promptly for a great reach to the audience. Your content should reflect the features and quality of your product which helps to increase your audience. This marketing style makes it easy for companies to keep track of the progress and success of their business.

Social media marketing not only helps to gain potential customers but also helps to recruit potential employees. It allows the audience to post their reviews and comment about the product, which helps the company to work effectively. Earlier, business firms use hoardings or banner for advertising their product, which tends to be costly and time-consuming but now social media marketing strategy is cost-effective as well as time-consuming which result in better audience engagement due to the ability of the internet to reach large masses across the world. It also helps to reduce the barrier of communication between customers and the business organization and build communities of customers where they can express their needs and wants. It helps to connect the customers and businesses with the same needs and wants.

 Nowadays, the online market has a large audience than the traditional market due to the availability of an infinite number of services available on online platforms and this tends to increase the competition in the online market. When we compare social media from earlier days with today, we can see that the roots of marketing have spread all over the online platforms, showing the advertisements for products in which, you may be interested. Due to social media marketing, entrepreneurship has also built strong roots which may lead to generating better employment opportunities in the future and may lead booster the economy.

WHY BIODIVERSITY IS SO IMPORTANT??

 Biodiversity is soul for life!!💚


Biodiversity has become an important issue on the global arena. The importance of biodiversity is increasingly being recognised as of vital concern on the local, national and international levels. The challenge is how to find practical and workable ways to increase biological diversity. Obviously action needs to be taken on the governmental level. However there are also ways that individuals, and groups of individuals can begin to act on their own right and help create ecological change and increase biodiversity.

The issues and challenges around achieving biodiversity are many and therefore likely require many solutions in order to be find the most effective solution, or combination of solutions, for a given area.

One highly effective solution which has recently emerged is called a “Rewilding Stick”. A Rewilding Stick is a highly-scalable method suitable for leveraging the planting efforts of either a single individual, or of a large group of individuals.

 

Importance of Training and Internship

Over the years, the Indian education system has landed itself into myriad controversies as it is often criticized by the masses for its sheer inability to go beyond the four walls of the classroom and non-deliverance of an all-round enriching, practical learning experience to the pupils. The critics argue further that its biggest problem is the lack of emphasis on experiential learning and undue focus given to rote learning. As a result of this, the students bear the brunt of this massive shortcoming, often being faced with a bombshell when they enter the job market,looking for gainful employment.
At that stage, they find themselves unequipped with relevant skills as well as unbeknownst to professional
requirements and work culture.

Against the backdrop of the wedge between the education system and the job market, training and internships come to the rescue of the budding young talent to endow them with a strong foundation and a bright future.
An internship is a short-term work commitment made by a student with an organisation, whether paid or unpaid for the purpose of gaining a hands-on-experience in the relevant field. It is usually aligned to the student’s career goal and thus, holds of utmost significance to his/her career prospects in the specific field.
The first and foremost advantage that an internship offers is exposure to the professional environment, skill requirements and work-culture in the field of interest. It promises a formidable opportunity to the students to apply classroom teaching in real life work-scenarios, broadens the horizons of their knowledge and helps them to learn to accommodate themselves in a professional setting.
It’s rightly said, “What you learn, you may forget but what you experience, you will always retain”.This precisely puts forth the marvel of experiential learning that a student can savour using the tool of training & internship.
Our education system too has been trying to play fair its own part in overcoming the obstacle of excessively theoretical, syllabus bound learning remote from practicality with the incorporation of case studies at secondary & higher levels. What is more, many postgraduate schools such as MBA institutes are trying to engage students in group discussions, corporate case studies and debates over global issues so to enhance their knowledge about how things operate in the real world. However, they can never pale into insignificance, the true foundational experience that an internship promises. It continues to standout as a worthwhile experience and does not fail to deliver upon its promise helping students to not only gain a competitive edge in today’s globalised world but contributing equally to their personality development by imparting them life skills.
Another incredible advantage is that the students are set to gain both personally & professionally under the guidance of experts in the field as they work in an organization. Besides, they have the opportunity to build valuable contacts in the relevant field through networking which might come handy later when they enter the industry as employees.
Organizations and employers are also benefitted as they can evaluate the fresh talent and infuse their innovative, nouvelle ideas to create something of value using a fresh perspective for the organisation. Sometimes, they may even find suitable candidates who can transform into valuable human resource in the disguise of interns and thus, may be able to hire qualified young people on a full time commitment. In such a case, prospective employees no longer need to set off on a job hunting spree post completion of degrees while employers too can employ highly qualified and tested new talent acquainted with their work-culture. Therefore, internships are able to create a mutually beneficial relationship between the two.
There is no denying the fact that internships help enhance resume or CV but they indeed offer a lot more than just that. Fresh graduates are not bombarded with sky-high expectations of employers abruptly. They know precisely what to expect and what the employers expect from them in addition to how the career is going to contribute to their all-round growth. With this being said, internships can be considered to be a crucial point of decision-making if students are infested with doubts regarding how a particular field would shape their career. They may explore multiple fields before taking the ultimate plunge into that one career that is meant for them and for which they are best suited for.
Henceforth, internships help tremendously in choosing the right career path based on experience and rationale rather than impulse or hearsay. It brings us to the conclusion that training & internships are crucial to bridging the gap between education system and job market even as they prepare the budding talent of tomorrow to hone requisite skills and pursue their scintillating dreams unflinching, embracing a brighter future.