The Internet has made the world a global village. You can not only interact and engage with people nationally but also internationally. This has not only expanded the scope of personal interaction but also business engagement.

What is social media marketing?

Let’s get to know what social media marketing means by breaking up the term into two parts, ‘social media and ‘marketing’.

Social media is a collective term for an interactive online platform for the creation of social relations with people, communicating information and ideas. Social media lets you socialize virtually with the convenience of ‘anytime anywhere’.

Marketing on the other hand means, the activities taken up by companies to promote their products and services by bringing it to the notice of the potential customers and clients by advertising it through different platforms, be it print, broadcast, digital, or any other. So, the term social media marketing collectively means the use of social media platforms by companies to grow their audience base for their products and services by reaching out the potential customers through advertisements posted on social media. it can contain text, images, videos, or any other elements that can increase audience engagement.

Today, there are so many social media applications available, that can be easily accessed through the internet. This has made it so much easier and faster to connect with people around the world. Facebook, Instagram, Twitter, Linked In, Snapchat, and YouTube are some of the most commonly used social media apps.

Algorithms

Social media has an algorithm that it works according to. The algorithm decides which posts the users would see as they refresh their feed. The algorithm aims at recommending posts to the users so that they keep scrolling and can see more ads.

You might have noticed the moment you search for some product on a search engine or through an app to buy, the next moment you scroll through your social media you would get advertisements of more such products or more products from that shopping app.

Even the companies and brands have their page on social media. The more people engage in and see their posts, the more it gets recommended to other people as the algorithm identifies it as something people would like to see. This algorithm is prominent in the case of YouTube.

The analytics of such social media platforms lets you see the number of impressions the post has, the number of views, comments, and even the shares made. It also lets you see the graph of day-to-day, weekly, monthly and even yearly views gained. This acts as a great help in analyzing how the particular type of content is being accepted by the audience so that you can make changes in the way of your presentation of advertisements or posts accordingly for a better audience base.

Usage of appropriate hashtags also contributes to spreading the reach. Hashtags that can be well associated with your brand or the product contribute a lot to the performance of the content. 

Moreover, it is very crucial to do market research before posting up your content on social media for the product or brand, as to know what people like and accordingly design your content to meet the taste and preference of the people for greater success.