The world itself believe together in the fact that it is indeed good to read. But not everybody has the same perception when it comes about ‘what to read’. often times, people are criticized about reading fiction just because it is far from the reality. Fiction genre has been always stereotyped because of the fantasy it develops. But, it is this fantasy that helps people to think and see things through a different angle.
I bet, at least half of the community of book lovers, who are into fiction stories, may have once in their life encountered the question “what is there in fiction that make you addicted to it?”/ “aren’t you simply wasting your time by reading what does not exist?” It may be true that, fiction stories add nothing new to our brain. But it does add things that we can’t obtain in any other way. Fiction stories have the power to take ourselves to an unknown world and let us experience and explore things that we have never ever been a part of! Now, isn’t it just amazing to have the competence to explore a new world of your own? Fiction drags you from where you are and where you belong, to another world and shows you myriads of other lives and stories. It does make you travel to others life. It is always considered as illegal to intrude into somebody’s personal life in reality. This genre does the exact thing while making it feel completely right. The fantasy world indeed teach you a lot while doing this. Readers get to know about different forms of personalities and believes, which ultimately make them think out of the box.
People often find it hard to admit to others that they are fond of fiction/fantasy novels because of the fear of being stereotyped. Reading things that remain just as stories has its own beauty. You don’t always need logical contents to love a book. A fiction story can be as powerful as a factual themed books.
If you type ‘Fourth of July‘ in your Google Search today, you will be directed to the next page with lots of colorful fireworks. Today marks the Independence Day of the American from the Great Britain. Although 4th July was declared to be federal holiday for the United States since 1941, the day is commemorated with celebrations since the 18th Century and American Revolution.
History dates back to the 18th century American Revolution which took place from 1775-1783 when there was a growing enmity between the British and the Great Britain’s 13 North American colonies. Prior to this breakout of the American Revolution in 1775, there was a growing tension between the British and the American colonies. Due to this revolution, many colonies started coming under the jurisdiction of the British who started to levy some new and expensive taxes (via Tea Tax, Stamp Act and Townshend Act) on these colonies. It resulted in the colonial protests which led to the infamous Boston Massacre. Owing to this, a group of colonial delegates decided to raise their voice against the British by denouncing the taxation and by declaring rights with respect to life, liberty, property, assembly and trial by jury. Following this on April 1775, the Revolutionary War broke out owing to the desire of independence by the Americans from the Great Britain. On 7th June, a delegate from Virginia, Richard Henry Lee proposed a motion for independence to the Continental Congress. Subsequently, on 2nd July, 1776, the Continental Congress voted in favor of Lee’s resolution of independence for the Americans and finally on 4th July, 1776, 13 colonies drafted the Declaration ofIndependence which was drafted by Thomas Jefferson.
Now there is a bit of debate as to which day should be considered to be celebrated as the American Independence Day. Should it be 2nd July, when the Continental Congress actually voted for the independence and when John Adams of Massachusetts (a proponent of Colonial Independence) wrote to his wife saying that July 2 “will be celebrated, by succeeding Generations, as the great anniversary Festival” with parades, pomps, guns, bombs, illumination and bells all across the continent. Or should it be 4th July, when the Declaration of Independence was finally adopted by the Continental Congress.
An interesting fact about 4th July is that both John Adams and Thomas Jefferson died on 4th July (although at different years).
So be it 2nd July or 4th July, Americans have, since the end of Revolutionary War, continued to celebrate the American Independence on 4th July. Early celebrations included organizing mock funerals of George III as a symbol of liberty. The day usually started with public readings from the Declaration of Independence, followed by bonfires, parades, concerts and cannon firings. Philadelphia was the first city to hold the annual celebration to mark the Fourth of July. They were the first to introduce the fireworks on July 4th by using 1-guns to give salute to the 13 colonies involved in the American Independence. Followed by this, Massachusetts became the first state to mark the 4th July as an official state holiday. In 1941, following the great War of 1812, U.S Congress declared 4th July to be a paid federal holiday. Modern celebrations by millions of Americans includes family get-togethers, barbeques, picnics, baseball and other outdoor games. Every year, about 15,000 fireworks celebrations were being held every year.
But be it early or modern celebrations, this year Fourth of July is going to set a landmark in its ways of celebrations. Owing to this COVID-19 pandemic, some restrictions and no-shows have been imposed, which includes:
Some organizations held secret fireworks so as to avoid public gatherings. For example, NYC Macy’s fireworks were held in surprise locations at random times and that too just for five minutes.
US had cancelled all the Independence Day parades. For example, National Independence Day Parade in Washington DC tops the list.
Pre-recording the events at iconic location and streaming it to the millions so as to enjoy it from home. For example, “online block party” in Los Angeles, Capitol Fourth concert in Washington DC to name a few.
To curb the public gatherings, many public places such as bars, restaurants and even the beaches in Florida and California will not be accessible to the public, especially during weekends.
Owing to the recent public lash out to the death of African American George Floyd in police custody, Donald Trump had deployed administrative teams to guard the federal monuments.
Fourth of July is considered to a very important and a memorable day for the Americans, but lets celebrate this year with a twist – by staying safe at home, with family and loved ones.
Let’s take a pledge on this Independence Day to fight for the health workers, doctors and above all, for the humanity, to conquer the virus and to re-claim our independence.
NASA has developed a wearable device and named Pulse. It warns the guy who wear it,when hand goes near to face ,it vibrates.
Corona virus is usually contracted from respiratory droplets. Touching face is also a cause of spread of the virus.
The gadget, which has been shaped like a pendant is to be worn around the neck and works the best when placed 6 inches below the chin. PULSE, which is a 3D printed device has a tiny vibration motor in place.
A video clip on how the pendant functions have been uploaded on YouTube. Here the link is
PULSE is not exactly stylish or discrete, and NASA isn’t selling the contraption. But the agency’s Jet Propulsion Laboratory made building instructions available online if you want to make one yourself.
Hope, it could prove useful for those who just can’t stop scratching their noses.
LGBT stands for gay , lesbian , bisexual , transgender. People around the world face violence and inequality and sometimes torture , even execution- because of who they love , how they look and who they are.
Personalities like Menaka Goswami and Arundhati Katiju , Dutee Chand, Manish Arora of India hold their heads high to hold the LGBT tag , and i think that’s beautiful. There are people who fight for dreams , dreams like getting settled in life but then these are few of those people who dreamt of acceptance in the society and the establishment of their own identity. India might be a democratic country , and possess all fundamental rights but something has to come from within. The question now arises is that has India actually acquired it,s dream of establishing “Love is same for all” template among the society ?
Laws and rules won’t work if the individual beings doesn’t change their psychology. Those who accepted it on a big platform in front of the world are already famous personalities. But what about those who are still behind the scenes! Being LGBT is not a fire-able offence.
Still there are people, who themselves haven’t accepted their identity. Someone has said is so correctly,” we fall in love with a person , not a gender.” In this phase of liberalism, why should others decide your uniqueness or your character. We advocate for laws and policies that will protect everyone,s dignity. We work for a world where all the people can enjoy their rights fully.
I have a dream of having freedom, freedom from the norms of the society, freedom of being what i am, freedom of words, freedom of actions, freedom to love, freedom to explore,…. freedom to live as you all do ! I am proud to be a part of the LGBT community. I am a gay and i am not ashamed of it !
“There,s nothing wrong with you. There’s a lot wrong with the world you live in.”
We all know that in the aftermath of the China-India border skirmish the Government of India has banned fifty nine Chinese apps over concerns on the safety and security of user data and privacy of citizens. There has been widespread support of the decision among the public. But all decisions have some pros and cons. The decision to ban apps has apparently affected some groups in the country. Many teenagers are upset particularly about the ban of two affordable online shopping platforms— Shein and Club Factory. But the worst affected group is TikTok users. TikTok is a Chinese creative video sharing social networking service app which is used to create short dance, lip sync, comedy performances. It has over twelve crore users across the country, preceded only by China and the USA. TikTok’s rank is just after Facebook, Instagram and Twitter. Now people can neither use it nor download from the play stores. Most people are happy about the ban of TikTok. But it has hit hard those who by being certified TikTokers were earning from it.
TikTok celebrities like Jannat Zubair, Riya Kishanchandani, Ashnoor Kaur and many more, who have over one million followers, have applauded the decision of the government. They have stated that the app was just for entertainment purpose through which some of them tried to give good contents— self-help, DIY videos, lifestyles, tech-hacks and lots more— to their audience. TikTok also provided many opportunities to common people. Some of them had joined the app one or two years ago after quitting their stable jobs. They had confidence about the prospects of the app and found by it a new and interesting job to entertain the followers and brand endorsements. They are in distress as there are only two paths opened to them— either join the YouTube platform or apply for jobs. The netizens are busy sharing hilarious memes, funny posts, GIFs and insulting the state of the users at present. But in one way trolling them for ‘unemployment’ during this pandemic situation is a form of apathy. Those who were earning from TikTok was not doing anything illegal— till the ban— and it is better to be sympathetic about their plight in such trying times. The TikTokers are urging their fans to follow them in their other social media accounts. The ban came into effect on 29 June. The TikTokers have started using Instagram and YouTube links to pursue their craft.
In India more than around 660 million people have installed the TikTok app since 2017. This is the second time TikTok faced trouble with the Indian government. This application was blocked last year after the court ruled that it could expose children to sexual predators, pornography and cyber bullying. It was reinstated a week later after it successfully appealed the court.
Following Prime Minister Modi’s ‘atmanirbharata’ policy some people have started looking for new digital homes. The homegrown short-video application ‘Chingari’ claims that after the ban of TikTok, it has gained tremendous number of followers. It has crossed 3.5 million downloads and around one lakh download per hour since then. ‘Mitron’, another app like TikTok, is in the market. But the domestic app lack the trending filters and have some user-interface issues. Sometimes the phones hang after using it. The app developers have stated that it will take a few more months to be better than the Chinese apps. Hopefully the claim comes true.
India on Tuesday successfully conducted separate trials of two variants of supersonic cruise missile BrahMos to check its capability to hit targets with precision and accuracy, Defence sources said.
A land-attack version of the missile was test-launched from a mobile autonomous launcher at Launch Pad-3 of the Integrated Test Range (ITR) at Chandipur near here at around 8.30 am.
Its air force variant was fired in the afternoon when a fighter jet of the IAF flew from Kalaikunda airbase and launched the missile towards an air-borne target over the Bay of Bengal near here.
Credit : Third Party Reference
The trials, carried out to check the capability of the missile to hit targets with pinpoint accuracy, were successful, meeting all the parameters, a Defence Research and Development Organisation (DRDO) source said.
The BrahMos missile is a medium-range ramjet supersonic cruise missile capable of being launched from submarines, warships, fighter jets or land. The 2.5-tonne missile has a strike range of nearly 300 kilometres.
The first extended version of the missile with a strike range of 450 km was successfully tested on March 11, 2017, Defence sources said. A shorter range land-attack version of the BrahMos was earlier successfully test-fired from the ITR at Chandipur on September 30, 2019.
Similarly, the IAF had conducted successful trials of BrahMos missiles from Trak Island in Andaman and Nicobar Islands on October 22 this year.
Credit : Third Party Reference
BrahMos is a joint venture of the DRDO of India and the NPOM of Russia. The missile is operational with the Indian Army, Navy and Air Force.
The BrahMos is regarded as the fastest supersonic cruise missile in the world, the sources said adding that it has established itself as a major force multiplier in modern warfare with its land-attack and anti-ship capabilities with multi-role and multi-platform abilities.
The land-attack version of the missile was test-fired from a mobile autonomous launcher at Launch Complex-3 of the Integrated Test Range (ITR) at Chandipur near here at around 8.30 am, they said. The trial of the surface-to-surface missile was successful, meeting all the parameters, a Defence Research and Development Organisation (DRDO) source said.
China’s two-time Olympic badminton champion Lin Dan announced his retirement in a social media post on Saturday (July 4), thanking his family and fans.
The news means that the 36-year-old, who took golds at the Beijing and London Games, will not be competing in the next Olympics in Tokyo.
The great Chinese badminton player was well known by the name of lindan and was loved worldwide. He ended his fantastic career by winning each and every title in the sport of badminton.
“Even after 20 years, I even have to mention goodbye to the chinese national team and It is very difficult to speak it out,” he said on social media platform Weibo.
According to the Chinese Badminton Association, Lin submitted a formal retirement application a few days ago.
Given his personal preference and his current situation, the national badminton national team accepted his retirement. “I’ve dedicated everything to the sport I love. My family, coaches, team mates and fans have accompanied and helped me through many happy times and difficult moments,” the Chinese media quoted Lin as saying within the retirement announcement.
“Now I’m (nearly) 37 years old, and my physical fitness and pain no longer allow me to fight side by side with my teammates,” he added.
Lin, arguably the greatest player in the sport’s history, also won all the major titles, including five gold medals at the world championships between 2006 and 2013 and six All England crowns.
The left-handed shuttler also helped China to six gold medals in the Thomas Cup men’s team event and five titles in the mixed Sudirman Cup.
He also helped the national side to three gold medals in team event and two individual singles titles at the Asian Games.
Malaysia’s Lee Chong Wei, who lost to Lin in both the Olympic finals in Beijing and London but beat him in the Rio 2016 semi-finals, hung up his racquet last year due to prolonged health issues.
The rivalry between Lee, who lost for a third straight Olympic final to another Chinese Chen Long, and Lin was considered legendary and the Malaysian paid rich tribute to his on-court nemesis through a poem on social media, accompanied by pictures of them together as children and adults.
“We knew today would arrive, Heavy moment of our lives; You pulled down the curtain gracefully, You were king where we fought so proudly; Your final wave all four disappear”. The 37 year old tweeted.
INDIA IS A LAND of ancient civilization, with cities and villages, cultivated fields, and great works of art dating back 4,000 years. India’s high population density and variety of social, economic, and cultural configurations are the products of a long process of regional expansion.In the last decade of the twentieth century, such expansion has led to the rapid erosion of India’s forest and wilderness areas in the face of ever-increasing demands for resources and gigantic population pressures–India’s population is projected to exceed 1 billion by the 21st century. The population gets down due to disasters.
Such problems are a relatively recent phenomenon. Rhinoceros inhabited the North Indian plains as late as the sixteenth century. Stories of merchant caravans typically included travel through long stretches of jungle inhabited by wild beasts and strange people; royal adventures usually included a hunting expedition and meetings with unusual beings.
In the Mahabharata and the Ramayana , early epics that reflect life in India before 1000 B.C. and 500 B.C., respectively, the forest begins at the edge of the city, and the heroes regularly spend periods of exile wandering far from civilization before returning to rid the world of evil. The story also indicates us about the resources which are available in forests.
The country’s past serves as a reminder that India today, with its overcrowding and scramble for material gain, its poverty and outstanding intellectual accomplishments, is a society in constant change.The process began in the northwest in the third millennium B.C., with the Indus Valley, or Harappan, civilization, when an agricultural economy gave rise to extensive urbanization. The second stage occurred during the first millennium B.C., when the Ganga-Yamuna river basin and several southern river deltas experienced extensive agricultural expansion.
India’s inclusion within a global trading economy after the thirteenth century culminated in the arrival of Portuguese explorers, traders, and missionaries, beginning in 1498.Although there were ebbs and flows in the pattern, the overall tendency was for peasant cultivators and their overlords to expand agriculture and animal husbandry into new ecological zones, and to push hunting into the hills.
By the twentieth century, most such tribal (see Glossary) groups, although constituting a substantial minority within India, lived in restricted areas under severe pressure from the caste-based agricultural and trading societies pressing from the plains.
India had its share of conquerors who moved in from the northwest or central parts of the country. These migrations began with the Aryan peoples of the second millennium B.C. and culminated in the unification of the entire country for the first time in the seventeenth century under the Mughals.
The Europeans, primarily the English, arrived in force in the early seventeenth century and by the eighteenth century had made a profound impact on India. India was forced, for the first time, into a subordinate role within a world system based on industrial production rather than agriculture.
The Mughal Empire
A country that in the eighteenth century was a magnet for trade was, by the twentieth century, an underdeveloped and overpopulated land groaning under alien domination. Even at the end of the twentieth century, with the period of colonialism well in the past, Indians remain sensitive to foreign domination and are determined to prevent the country from coming under such domination again.
Through India’s history, religion has been the carrier and preserver of culture. One distinctive aspect of the evolution of civilization in India has been the importance of hereditary priesthoods, often Brahmans (see Glossary), who have functioned as intellectual elites. The heritage preserved by these groups had its origin in the Vedas and allied bodies of literature in the Sanskrit language, which evolved in North India during the second millennium B.C.This process has not gone unopposed. Siddhartha Gautama (the Buddha) and Mahavira (founder of Jainism) in the fifth century B.C. represented alternative methods for truth-seekers; they renounced the importance of priesthoods in favor of monastic orders without reference to birth.
The largest challenge came from Islam, which rests on Arabic rather than Sanskritic cultural traditions, and has served, especially since the eleventh century, as an important alternative religious path. The interaction of Brahmanical religious forms with local variations and with separate religions creates another level of complexity in Indian social life.What is certain is that nineteenth-century British administrators, in their drive to classify and regulate the many social groups they encountered in everyday administration, established lists or schedules of different caste groups. At that time, it seemed that the rules against intermarriage and interdining that defined caste boundaries tended to freeze these groups within unchanging little societies, a view that fit well with imperialistic models imposed on India as a whole. Experience during the twentieth century has demonstrated that the caste system is capable of radical change and adaptation.
The British schedules of different castes, especially those of very low or Untouchable (Dalit–see Glossary) groups, later became the basis for affirmative-action programs in independent India that allowed some members of the most oppressed caste groups access to good education and high-paying jobs.Religious, caste, and regional diversity exist in India against a background of poverty. At independence in 1947, the British left India in terrible condition. The country emerged from World War II with a rudimentary scientific and industrial base and a rapidly expanding population that lived primarily in villages and was divided by gross inequalities in status and wealth.
Under the leadership of Jawaharlal Nehru, India’s first prime minister (1947-64), India addressed its economic crisis through a combination of socialist planning and free enterprise. During the 1950s and 1960s, large government investments made India as a whole into one of the most industrialized nations in the world.
Jawaharlal Nehru
The socialist model of development remained dominant in India through the 1970s, under the leadership of Prime Minister Indira Gandhi, Nehru’s daughter. Government-owned firms controlled iron and steel, mining, electronics, cement, chemicals, and other major industries. Telecommunications media, railroads, and eventually the banking industry were nationalized.
They want education for their children that prepares them for technical and professional careers, increasingly in the private sector instead of the traditional sinecures in government offices. They build their well-appointed brick houses in exclusive suburban neighborhoods or surround their lots with high walls amid urban squalor, driving their scooters or automobiles to work while their children attend private schools.The result of these processes over the course of fifty years is a dynamic, modernizing India with major class cleavages. The upper 1 or 2 percent of the population includes some of the wealthiest people in the world, who can be seen at the racetrack in the latest fashions from Paris or Tokyo, who travel extensively outside India for business, pleasure, or advanced medical care, and whose children attend the most exclusive English-language schools within India and abroad.
. Despite the opposition of the United States and the withdrawal of technical support from Russia, in April 1996 India completed its own design of a 7.5-ton cryogenic engine capable of launching rockets with 2,500-kilogram payloads. Such a development was a major technological advance for Indian science and gave India the potential to move into the company of the other space-exploring nations. India continued to maintain its stand in regard to nuclear weapons proliferation and in August 1996 refused to ratify the United Nations-sponsored Comprehensive Test Ban Treaty unless the treaty required the destruction of the world’s existing nuclear weapons within a prescribed period.
All living things that live on this earth come under the environment. Whether they live on land or water they are part of the environment. The environment also includes air, water, sunlight, plants, animals, etc. Moreover, the earth is considered the only planet in the universe that supports life. The environment can be understood as a blanket that keeps life on the planet safe and sound.
Importance of Environment
We truly cannot understand the real worth of the environment. But we can estimate some of its importance that can help us understand its importance. It plays a vital role in keeping living things healthy in the environment. Likewise, it maintains the ecological balance that will keep check of life on earth. It provides food, shelter, air, and fulfills all the human needs whether big or small. Moreover, the entire life support of humans depends wholly on the environmental factors. In addition, it also helps in maintaining various life cycles on earth. Most importantly, our environment is the source of natural beauty and is necessary for maintaining physical and mental health.
Benefits of the Environment
The environment gives us countless benefits that we can’t repay our entire life. As they are connected with the forest, trees, animals, water, and air. The forest and trees filter the air and absorb harmful gases. Plants purify water, reduce the chances of flood, maintain natural balance and many others. Moreover, the environment keeps a close check on the environment and its functioning, It regulates the vital systems that are essential for the ecosystem. Besides, it maintains the culture and quality of life on earth. The environment regulates various natural cycles that happen daily. These cycles help in maintaining the natural balance between living things and the environment. Disturbance of these things can ultimately affect the life cycle of humans and other living beings. The environment has helped us and other living beings to flourish and grow from thousands of years. The environment provides us fertile land, water, air, livestock and many essential things for survival.
Cause of Environmental Degradation
Human activities are the major cause of environmental degradation because most of the activities humans do harm the environment in some way. The activities of humans that cause environmental degradation is pollution, defective environmental policies, chemicals, greenhouse gases, global warming, ozone depletion, etc. All these affect the environment badly. Besides, these overuse of natural resources will create a situation in the future where there will be no resources for consumption. And the most basic necessity of living air will get so polluted that humans have to use bottled oxygen for breathing. Above all, increasing human activity is exerting more pressure on the surface of the earth which is causing many disasters in an unnatural form. Also, we are using the natural resources at a pace that within a few years they will vanish from the earth.
To conclude, we can say that it is the environment that is keeping us alive. Without the blanket of environment, we won’t be able to survive. Moreover, the environment’s contribution to life cannot be repaid. Besides, still what the environment has done for us, in return we only have damaged and degraded it.we should take a precautionary measures to protect and save our environment.
On 4 July 1902 at Belur Math (Beluṛ Maṭh is the headquarters of the Ramakrishna Math and Mission, founded by Swami Vivekananda), near Kolkata a great soul, great human being and legendary figure left for heavenly abode leaving behind his teachings and activities which no Indians can forget, even, many in the world remember him for the same. Because of his initiative Ramakrishna Mission as a spiritual and social service organisation is popular in the world. During natural calamities etc., services rendered by the Mission are known to all. It has to be agreed that because of his participation in the World Parliament of Religion in Chicago in 1893 Indian yogic practices and culture got popularity in the world particularly in the Western countries. Swami Vivekananda mesmerised the audience by his eloquent speech in Convention of Parliament of Religions held in Chicago, 1893.
The Vice President of India, on this date of 4 July 2020, while paying tribute to Swami Vivekananda stated “I pay my respectful tributes to Swami Vivekananda ji on his death anniversary today. He was a towering genius whose keen intellect, vast knowledge and supreme oratorial skills made him one of the tallest spiritual leaders of India”.
Swami Vivekananda was born on 12 January 1863 in Kolkata then Calcutta. His real name in school / college was Narendranath Dutta and pet name was “Biley”. By this (“Biley”) name parents used to call him. Although he is considered a key personality in introduction of Vedanta philosophy and Yoga to Western countries mainly in USA and Europe but humanity was his thought. He was a positive and broad-minded person with the feeling for all human beings irrespective of caste, creed and religion. To get an in-depth idea about his philosophy few lines from his speeches are quoted here, “All power is within you, you can do anything and everything. Believe in that; do not believe that you are weak. You can do anything and everything, without even the guidance of any one. Stand up and express the divinity within you. Arise, Awake, and Sleep no more. Within each of you there is the power to remove all wants and all miseries. Believe in this, and that power will be manifested”.
Love and affection towards others is reflected from his saying, “All expansion is life, and all contraction is death. All love is expansion, all selfishness is contraction. Love is therefore the only law of life”. His positive feeling towards different religious is realized by this discourse, “The Christian is not to become a Hindu or a Buddhist, nor a Hindu or a Buddhist to become a Christian. But each must assimilate the spirit of the others and yet preserve his individuality and grow according to his own law of growth”. He further told, “Feel like Christ, you will be a Christ; feel like Buddha and you will be a Buddha. It is feeling that is the life, the strength, the vitality, without which no amount of intellectual activity can reach God.” Thus one can easily understand Swami Vivekananda’s feeling towards human beings.
He was great believer of welfare of humanity and hard work without selfish attitude. In his words, “It is a tremendous error to feel helpless. Do not seek help from anyone. We are our won help. If we cannot help ourselves, there is none to help us. The moment you fear, you are nobody. It is fear that is the great cause of misery in the world”. His patriotic fervour can be understood through this line, “The soil of India is my highest heaven, the good of India is my good and repeat and pray day and night…….O Thou Mother of Strength, take my weakness, take my unmanliness and make me a man!” He was firmly believed on one’s power and soul, “You have to grow from the inside out. None can teach you, none can make you spiritual. There is no other teacher but your own soul”.
Pronam to Swami Vivekananda on his death anniversary.
Before come to know about the importance of Public Relations department, we must know what does it actually means and how it works in every different sectors.
So now in order to understand from where it all had started, we should give a glance to the history , specifically that significant part which deals with the representation of ethical development i.e. none other than the four models given by James Grunig.
The models from basic to sophisticated include the sequence –
1.Press agentry/ Publicity
2.Public information
3.Two-way asymmetrical communication
4.Two-way symmetrical communication
Each model represents a specific ethical orientation that when considered collectively illustrates the ethical development of public relations. We can discuss about all these four models in brief just to get an idea about its further implications in broader aspects.
Press agentry model- it deals with the first and foremost task to grab attention for the specific organization in order to do its publicity.
Public information model- uses various media relations techniques to accommodate public relations information into different news stories.
Two-asymmetrical model- it advocates two-way communication which must be persuasive.
Two-way symmetrical model- this helps not only to create but also sustains mutually beneficial relationships between the organization and its customers or stakeholders.
So basically from then to now the importance of Public Relations department has varied enormously , earlier people weren\’t well informed about the role of Public Relation Officers but now the emerging young minds of this generation are even looking for their bright upcoming future depending on this department, going to study vivid courses for further understanding about the work procedures and concerning strategies in this field on a broader aspect. Moreover there are many PR (Public Relation) agencies means those small business organizations or where there are no in-house PR departments engage the services of outside firm/agency to handle relations. Thus PR firm/agency/consultancy is an independent specialized business organization involved in the practice of public relations to counsel the client\’s organization on communication and relationships management besides executing public relations programmes.
This department has professionals having extraordinary grasp in creativity and communication in order to handle the clients public relations activities.
Important PR agencies in India which handle Indian and multinational clients include- \’Genesis Public Relations\’ in New Delhi (BBC World, National Geographic are its clients), \’Good Relations\’, a corporate office which is located in Mumbai with its branches in New Delhi, Chennai,Bengaluru, Kolkata and the know channel Ten sports is one of its clients.
So this department deals with services like branding, crisis communication, corporate communications, maintain community relations and government relations as well, does marketing communications which involves promotion of products and services through such tools such as news releases, feature stories, brochures, media tours etc.
Public Relations department does mandatory research and evaluation i.e. scientific surveys are conducted to measure public perceptions then it arranges news conferences , anniversary celebrations , rallies and national conferences on behalf of the clients.
Not only the management is counselled on ways to achieve official and public support for such projects like building a business strong , expanding its reach and launching of a new product but also promotes corporate vision to the internal employees and the external public and reflects corporate vision in its positive dimensions.
So in a nutshell this department plays one of the most vital role in advising an organization or company to flourish its business in a much smoother way.
In the no of cases, India may be going to become 3rd biggest country tag but the good news is that 3.9 lakh patients already recovered from this virus. It is really a very good news and the no of recovered cases are equal to 60% of whole cases in the nation.
It might be noticed that the no of cases are increasing day by day. The cases of Corona Virus is 6.4 lakh aprox. which is really something terrible. But nobody have to panic because the recovery rate is very good in India as compared to other countries.
If we go on the data related the Covid 19 then according to the Union Health Ministry, the total number of cases in India as of 10 am on July 4 stands at 6,48,315 with 22,771 new cases in the past 24 hours. Of these, 2,35,433 patients are still under treatment.A total of 3,94,227 patients have recovered, which makes India’s recovery rate 60.8% as of Saturday.With 442 deaths in 24 hours, the number of deaths due to COVID-19 stands at 18,213, as per government data.
The percentage of recovery cases are good but although it’s very hard to stopping or slowdown of cases, but through proper precautions we can ensure our safety and when everyone trying for his own safety. Then the situation automatically comes under control. This period is very crucial for all of us. As if we make the habit of social distancing and proper sanitization, then only we can stop it, as now vaccine is available right now, only precaution is the truely medication for COVID-19. So stay safe and maintain the social distancing…
There are no gardening mistakes, only experiments. – Janet Kilburn Phillips
There is a Chinese proverb which says, Life begins the day you start a garden. A garden is a grand teacher. It teaches patience and careful watchfulness; it teaches industry and thrift; above all it teaches entire trust. — Gertrude Jekyll (2011) ‘Wood and Garden’.
In the busy world where people don’t even have the time to greet their own family members. Due to a sudden pandamic attack of a virus the fast forward world has finally stopped. We humans who once had no time with full packed schedules like classes, clubs, jobs, parties, Traveling and a lot of stuffs. Now we are left with an empty schedule and caged in our houses. Which only less than 7.9 percentage people who has their works that they can do from home (IT and BPM industry contributes to India’s GDP and employs around 41lakh professionals). They are millions of people who needs to leave there homes for their livelihood.
God Almighty first planted a garden. And indeed, it is the purest of human pleasures. –Francis Bacon (1625) Essays ‘Of Gardens‘
A society grows great when old men plant trees whose shade they know they shall never sit in – Greek proverb.The love of gardening is a seed once sown that never dies, but never grows to the enduring happiness that the love of gardening gives – Gertrude Jekyll (2016) ‘Wood and Garden.
Gardening simply does not allow one to be mentally old, because too many hopes and dreams are yet to be realized. When the world wearies and society fails to satisfy, there is always the garden.
A weed is a plant that has mastered every survival skill except for learning how to grow in rows. –Doug Larson
My garden is my most beautiful masterpiece says Monet. Gardening is how I relax. It’s another form of creating and playing with colors says Oscar de la Rentawn. Gardening is a beautiful art which brings our heart and mind together and bind it with our imaginations and creativity.
One of the hobby that I prefer and suggest others who wish to heal theirs souls. Finally never underestimate the healing power of nature and gardening which makes you feel unique and will make you special.
Directing, in simple words, is instructing the subordinates to follow a certain process to attain a given objective and it is getting the work done through instructions and orders and directing is an important element of management without which success cannot be achieved in the managerial process and it is very essence of management and in fact, it is the sum total of all managerial efforts and it helps in the organization marching towards its defined goal. After planning, determination of objectives, organization, and forecasting, the working force needs briefing about the stated goals which have to be accomplished following the policies, programmes and schedules. Directing is the managerial function of guiding, motivating, leading and supervising the subordinates to accomplish desired objectives. It is an important managerial function that initiates organiser’s action and it is a connecting and activating link with various functions of management and it is a process around which all performance revolves and directing bits of help in mobilising and synthesizing human resources and efforts to accomplish the goals of the organization and directing is the heart of management-in-action and essence of operations. According to Ernest Dale directing is “Directing is telling people what to do and seeing that they do it to the best of their ability and it includes making the assignment, corresponding procedures, seeing that mistakes are corrected, providing on-the-job instructions and of course, issuing orders” and according to another author Newman directing is “ The process of directing is concerned with the way an executive issues instructions to his instructions to his subordinates or otherwise indicates what is to be done”. As a continuous process, directing comprises of:
Issuing orders that are clear, complete, and within the capabilities of subordinates to accomplish.
Training and instructing subordinates to carry out their assignments in the existing situations.
Motivating subordinates to try to meet the expectations of the manager; and
Maintaining discipline and rewarding those who perform properly.
NATURE OF DIRECTING
1. Directing Initiates Actions
Directing is a key managerial function and a manager has to perform this function along with planning, organizing, staffing, and controlling while discharging his duties in the organization and while other functions prepare a setting for action, directing initiates action in the organization.
2. Directing takes place at every level of management
Directing is a pervasive function of management and it exists at every level, location and operates throughout an enterprise and every manager, regardless of the number of subordinates, performs this function and he has to give instructions to the instructions, guide them and motivate them for the achievement of certain goals.
3. Directing is a continuous process
Directing is a dynamic and continuing function and it is the essence of management practice and the techniques and methods of directing have to be changed with t eh changing organizational conditions and a manager are expected to guide his subordinates in all the changing environments. Directing’s objectives are to get the work done and to see that the management works More responsibly and the manager has to make sure that the problem faced by his mens are solved quickly.
Health and fitness are two separate words that are related because they influence each other. Health is defined as the state of well being in which a person is free from illness and injury. Fitness is the state of being healthy and physically fit. Health is influenced by fitness and fitness is influenced by health. The trends in health and fitness are continuous and people strive to achieve both in their lives. Health and fitness continues to undergo transformation in the changing times especially with the influence of technology.
Health and fitness is a process that requires proper understanding. Health and fitness is something that someone has to have a purpose and stick to it in order to be successful at it. It is a challenge to remain health and fit because of the commitment it requires and the work that has to be done. Accepting the challenge is the first step into health and fitness. It is also important to find a partner with whom you can exercise with. It is something you can do with your spouse or a colleague at work just for the motivation.
Healthy foods should be a balanced diet but with less amounts of calories. However, calories should not be undertaken because exercise requires burning of calories for energy. Staying healthy and fit means that you have to eat well and exercise well and a schedule is important because it keeps you on track.
Health and fitness is of great significance in the lives of individuals. Physical fitness involves the burning of unnecessary fat in our bodies which helps to reduce the cholesterol in our blood. Having less cholesterol in the body reduces the chances of developing high blood pressure. Also, when exercising, we use up the calories in our bodies and therefore blood glucose is maintained at normal levels and thus reduces the chances of developing diabetes.
It is also important to remain healthy and fit in order to maintain normal body weight. The food we eat and activities we do influence our body weight. Being inactive and consuming unhealthy foods such as fast food could result in serious weight issues like obesity. Obesity is having a body mass index that is greater than 30. It has been associated with many chronic illnesses such as heart diseases and diabetes.
Being physically fit means that you are able to run and you are strong enough to defend yourself. Knowing how to fight is not an aspect of health and fitness. The ability to run fast is considered safe because you can always escape danger. Being unfit is disadvantageous in situations of danger because you will experience difficulty.
Health and fitness is definitely important in the lives of individuals. Schools emphasize on health and fitness because by training young children on health and fitness, it positively influences their lives. Health and fitness does not necessarily mean hitting the gym every now and then but it is about the simple exercises and the food we eat. Hence for staying healthy everyone should take a healthy diet.
Eduindex News 
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