New processor line-up launched by AMD

Divya Patni

Jaipur: AMD is finally back with its alll new Ryzen 3000XT CPU – Ryzen 9 3900XT, Ryzen 7 3800XT and Ryzen 5 3600XT. Each of the graphics adds frequency over its predecessors and aims to disconnect Intel’s 10th Gen CPUs, or at least give it a headache for Intel. AMD is working really hard this time for its new lineup of processor its the new Ryzen 3000XT CPU – Ryzen 9 3900XT, Ryzen 7 3800XT and Ryzen 5 3600XT. Each of the graphics adds frequency over its predecessors and aims to disconnect Intel’s 10th Gen CPUs, or at least give it a headache for Intel. If you are wondering what the difference is between a new CPU and its predecessors, you can see the specifications above. There are high bandwidth frequencies across the Ryzen 7 3800XT which see a huge increase from 4.5GHz and Ryzen 7 3800X to 4,7GHz high single-core boost and new CPU. Robert Hallock of AMD spoke about the development of the Ryzen 3000XT series in a recent conference call with it. While there is an obvious increase in height and thickness of foundation, which would translate into an increase in thin and multi-layered work, this, according to Halcock, is not the whole picture.
Updating from Ryzen 9 3900X to Ryzen 9 3900XT, for example, is not recommended by AMD. But it expects a noticeably improved performance compared to the more well-known Ryzen CPUs. This thanks me for the advancements in the Zen 27nm production process and the frequency of the upper box, and we’ve been able to see more headroom. Specifically, the new CPUs incorporate ‘better material’ transistors than those found on 3rd Gen Ryzen CPUs. In short, this means that they are able to hit high frequency while remaining in the power envelopes in front of them.
In addition to not improving on the popularity of the Ryzen 5 3600X, the new CPUs tend to focus on those who like to hold and those with less flexible clocks. First of all, it costs a lot, as the Ryzen 9 3900XT means selling for at least $ 80 more than the current price of the Ryzen 9 3900X. And they come with a box cooler, unlike other 3000-series CPUs AMD expects potential owners to want to use third party cooling, and I honestly agree with that. The Ryzen 9 3900XT managed a 4.3GHz all-terrain boost with 1.325V, which is reasonable but not out of place for something I found with my 3900X sample, even though I have high power. The Ryzen 7 3800XT did much better, however, achieving 4.4GHz impressive edge-key at 1.325V volume. The star of the overall lineup is the new Ryzen 5 3600XT, which managed 4.6GHz basic overuls at just 1.325V. This is 350MHz higher than all the stock-saving speeds I have seen and compared to high-capacity single core CPUs, which means it is extremely suited for this CPU. Consumers might be seeing significant boost as compared to last year Ryzen processors and overall performance and battery performance as well as thermal performance is a step up in a lead this time for now.

Untouchability

  • By Tushar Soni

Untouchability is a practice of discriminating against individuals and groups based on their cast and jobs done by them. Untouchability is practiced for a very long time. It applies to the Indian Caste system. The untouchables are often treated with discrimination because they are inferior and they belong to lower cast. They have been going through various forms of discrimination in almost every area.


History of Untouchability in India


The Dalit word untouchable is derived from Sanskrit meaning broken or depressed. Some people believe that the untouchability system exists not only in India but also in other countries such as Japan, Tibet and Korea.


The layers of castes are taken from Vedic texts dividing people into four main groups: Brahmans – Priests and special people, Kshatriyas – Heroes, Vaishyas – Small businessmen and merchants, Shudras – Sanitary workers. Therefore, this distinction among the people of ancient India was largely based on the consideration of human activity.


Struggles for the Elimination of Unouchability


After years of fighting and dominating the oppressed class of people, the practice of untouchability still holds the mark in many communities around us. Even educated people follow these practices.


Dr Bhimrao Ambedkar and Mahatma Gandhi were among the prominent leaders who fought strongly against the abolition of the untouchability system. Therefore, the hard work of such people has given the Dalits the opportunity to express themselves and to promote equality, harmony and brotherhood in society.


Amendments to the Constitution


After several movements and a hard fight to end the practice of untouchability, a constitutional amendment was made to achieve the interests of the oppressed classes. Article 17 of the Indian Constitution abolished untouchability and declared it as punishable act. According to this, no one can stop Dalits or Harijans from entering temples, streets, buses, etc. They are free to use all public services with respect and dignity. Also, no one can refuse to sell anything to the Dalit people.


The government also offers reservations to these forts. Reservation means that a certain percentage of places in Government colleges and jobs are reserved for people from lower classes. Thus, it ensures that their past oppression does not affect their present progress and their future. The reservation also aims to provide them with an appropriate educational opportunity that benefits them and their families and future generations.


Today’s Unouchability Status


Today the concept of untouchability differs from ancient India. Humans have become increasingly knowledgeable and adaptable. Without a constitutional amendment; untouchability, and caste discrimination still occur in society. Politicians use this to boost their banks’ ability to gain votes in government.


The Dalits living in cities are less vulnerable to this racist practice as compared to those living in rural areas. People in rural areas prefer to stick to their old beliefs, practices and refuse to accept the change that has been made for the betterment of society.


Conclusion


All are equal before the law and are entitled without any discrimination to equal protection of the law. We will not be prejudiced and dominate others because of their status. We must teach our children the importance of understanding, giving, and equality with all people. The Dalits face severe discrimination because of their services such as cleaning public places etc. Basically, we will respect them more as they keep our community clean and healthy. Therefore, the new generation must take the case and strive to eradicate it completely.

More gaming mouse options from logitech for the gamers

Divya Patni

Jaipur: Logitech is out with its new offering in the Indian market with its G502 mouse for the gamers. And the most obvious reference here is the quarterly financial statements of firms making PCs and gaming devices. Logitech is one of them. It has been around for years now and has managed to stay strong in a market like India, offering new additions more often than ever. Adding to that long list of G502 Lightspeed mouse. Now, this could ring the bell for PC players and enthusiasts. That’s because the Logitech G502 gaming mouse already exists in the world. However, Lightspeed is a wireless version of it. We have been using the G502 Lightspeed mouse since the last few weeks, playing as many shooting hours and arcade games as possible on our gaming machines. While there are many benefits to be discussed in this dangerous priced at 14,995 rupees for a mice, there are a few minor problems to have with it. And yes, if you pay ₹ 14,995 for a wireless mouse in India, you really expect to win the whole game. Logitech says that its G502 Lightspeed completes the construction of a wall similar to the endoskeleton chassis. That’s not a new magic structure you’ve never seen before but a winning design formula that the company hasn’t bothered since the G502. And it’s interesting because the design itself is five years old and is still well supported compared to its rivals’ competitors. Measuring 5.2 x 3.0 x 1.6 inches, the mouse has RGB light now and a bunch of buttons on the left side are a little heavy as it retains six critical buttons. These include a sniper button that lowers DPI sensitivity to 400 precision, two DPI adjustment buttons, two large thumb buttons that can be used, and a standard left-click button. The small problem here is that since the left side has more than half buttons, everything is in the right width from your thumb, it could result in accidental clicks during critical situations during combat games. It happened to us during the Modern War. This is not a breach of contract but is something that can be annoying at times. A little extra room for thumbs up was really appreciated. At the centre you find a graphic display, a navigation key and an order button that shows the battery indicator, and the left. On the right, you find the standard click button. And all of this combined gives you 10 buttons in total, all of which can be customized using G Hub company software. If you use G502 Lightspeed, 99% of the time you will need the company’s G Hub software. Not only is the software obligatory for the mouse to run but allows you to touch DPI sensitivity levels from 100 to 16,000, customize the backlight (the only part of the lighting that hides where you keep your hands) and, adjust those gameplay style buttons. The software itself is easy to use and friendly enough not to bother you in any way. It will attract more attention in the audience due to its unique style statement which makes it look and feel different from any other mice available in the market especially in India where competition of wireless mouse and peripherals are growing day by day.

Justice finally served to late K-pop star Goo Hara; Ex-boyfriend jailed for sex video blackmail

Late K-pop star Goo Hara’s ex-boyfriend Choi Jong Bum will serve jail time for blackmailing her over sex videos that played a part in her evident suicide. on July 2, the verdict for Choi Jong Bum’s crimes was finally served and shockingly he will serve jail time after he was initially given a suspended sentence.

In 2018, Goo Hara- a member of former girl group Kara- told local media in an interview that her ex threatened “to end her entertainment career” by leaking their sex videos. A CCTV clip of the couple was also found in which the singer was kneeling before him supposedly begging him not to.

On November 24, Goo was found dead at her home in Seoul, believed to have taken her own life after facing all the abusive comments following the reports about the video.

Choi, a hairdresser, had physically assaulted the idol and blackmailed her with a sex tape in September 2018. Last year, he was convicted of multiple crimes including blackmail and inflicting injuries, and was given a suspended jail term. Both he and the prosecution appealed, and the Seoul Central District Court on Thursday ordered a heavier sentence, jailing him for one year.

The appeal was held on May 20,2020, and he pled guilty to all charges except for the one regarding the nonconsensual filming.

His blackmailing over the footage and physical assault had seriously damaged the late star’s reputation and left her with an irreversible trauma. ” Choi was well aware that the degree of damage would be very serious if the videos were leaked, given the victim was a famous celebrity” the court said in a statement. But the court said that there was not sufficient evidence that she did not consent to be filmed.

Goo Hara’s brother attended the final sentencing and he met reporters afterwards, he said that the small prison sentence he’ll serve will provide a source of comfort to their family. However, he added that they found regrettable that he was not found guilty of filming her without her consent and that he was sentenced to only one year. He also added that he won’t stop fighting and will pursue a final appeal to increase his prison sentence.

South Korea, being a conservative country, where women who appear in such videos often feel shame despite being the victim and are forced to face ostracism and social isolation if the image became public.

Hara’s Instagram account was flooded with hateful comments about her appearance and history with Choi. Her death came a month after another K-pop star Sulli and a close friend of hers took her own life after a long struggle with online bullying.

Goo Hara’s fellow KARA member Kang Ji Young opened up about the late singer confessing that she misses her and urged her family to stay strong.

The Drive behind Hypocrisy

Who is a hypocrite? The answer is simple: A person who pretends to have certain beliefs, attitudes or feelings that they do not posses. It is not a result of having double standards but pretending to have single standards. Not practicing what you preach; lacking the willpower to live up to your own ideals; behaving in ways you obviously know are wrong indicates clear moral failings.

Hypocrisy typically involves condemning the immoral acts of others while engaging in those acts ourselves. For many of us, a huge part of daily conversation involves gossips. We love to talk about the bungles and blunders of family, friends and moreover, celebrities. And this what the news organizations and social networks took advantage of. There are various shows that create rumors and controversies about celebrities. In sweet and simple words, these organizations and networks are making money through hypocrisy.

Imagine having a friend who claims to be an open minded person about relationships, always telling you to follow your heart and what not, but when he gets to know that his own sister is dating some guy, the open minded brain closes. I mean it’s only a matter of fact that we all want to act fairly until we are put on the spot and are facing our own personal consequences. Including those people who are saying JUSTICE FOR SUSHANT- are themselves involved in bullying someone by saying cuss words, judging on their looks, appearance and gender.

Hypocrisy is somewhat more complicated . It can manifest in several ways, and for several reasons, and often times the people guilty of it aren’t doing it purely for their own-self.

Also, people tend to react more strongly to hypocrisy when it includes criticism or negative judgement. A politician who criticize homosexuality and attacks gay rights, but is then found to be involved in homosexual activities himself. This will make people angry and demanding retaliation.

Similarly, people are far quicker to notice and call out hypocrisy when it goes against their own beliefs. A teacher you dislike is against bullying and ragging but caught taking sides of the bullies of school. Hypocrite! Just drag them out of the school! But if it’s a teacher you like? Unfair school! No sense of justice! He should be given another chance, etc. Basically people aren’t 100% rational or consistent.

Though there are some positives to point out hypocrisy. When called out on hypocrisy, people can end up more dedicated to the beliefs and practices they claimed previously. So don’t be afraid to point out hypocrisy when you see it, you might be doing some good overall.

A look inside Tomorrowland: A young festival

For many, music festivals are a way to let off steam and watch some of their beloved artists perform, but Tommorowland is not your typical music festival. In fact, the festival, held in the town of Boom, Belgium, is perhaps one of the most effective and globally loved brands that not only includes electronic dance music but interactive games and workshops. If you haven’t heard about it, you’re up for a ride.

Despite being a relatively new festival, Tomorrowland staged in countryside between Brussels and Antwerp, has emerged as one of the biggest and most popular music events in the world. Every year, the festival encounters the doubling of its usual visitor capacity and often times hundreds of thousands of tickets are sold out in a minute.

Tomorrowland is not just a big deal simply within the confines of the massive festival site. Rather, it seems the entire country looks forward to the weekend.

In Boom, townspeople wave as hoards of bikes, cars, shuttles, and pedestrians take over their city, where the population hovers around 18,000 during every month except for July. Tomorrowland flags hang from the windows of larger homes on highway and side streets. Older residents sit outside bars drinking Hoegaarden and chain-smoking while enjoying the neon spectacle. Local kids high-five as you walk the path towards the main entrance. It seems it’s not just dance music lovers who have given their trust and respect to Tomorrowland, but the townspeople too.

Of course, the excitement intensifies once you walk through the gates alongside tens of thousands of fellow dance music lovers from every where except from Antarctica. Once inside, there’s something happening everywhere, with sounds from techno, to house, to hardstyle to bass to EDM to trance coming at your ears from all directions. You can see the Tomorrowland logo on every conceivable item, including hats, t-shirts, fire cannon lined lily pads, park benches and lampposts.

Tomorrowland’s main stage has become an icon in itself, and its ambitious designs each year help to make the festival venue instantly recognizable around the world.

In 2012, the stage was a huge volcano, erupting in fireworks. Fire, smoke, and confetti are blasted out from the stage, settling on the artistic “valley”. The deep thumping bass follows you around the small town of Boom and the park hosting the event. The alleyways are full of happy vibes walking and dancing.

There are usually 16 stages and 400 DJs, blasting out music non-stop. Whether you like electronic music or not, it is hard not to be swayed away in the atmosphere.

Earlier, the festival’s authorities announced that this year the festival will be happening from 25-26 July, 2020, open to all ages and places. This year’s theme was decided to be revolving around ‘ Reflection of Love- Chapter-1’ with 18 stages. But, unfortunately the event has to be cancelled because of the pandemic and postponed for 2021.

Legality of Lockdown

After Unlock 2.0 we again hearing that some state govt going for lockdown, firstly on March 24 Prime Minister Narendra Modi announce 21 day lockdown than it’s extended many times. So, today let’s talk about legality of the lockdown is this legal or illegal ? Govt can put lockdown or not ?

Under Section 6 of the Disaster Management Act Ministry of Home Affairs announce the nationwide lockdown under his powers in Section 10 of the Disaster Management Act, as the Chairman of the National Executive Committee constituted U/S 8 of the Act.

The term Lockdown and curfew have not been defined under Indian law but are still being used to markdown the fundamental right of movement induct under article 19 [1] of the Indian constitution. This cannot be termed invalid as this right is subject to restrictions under Article 19 [2].

Section 2 and 2A of Epidemic Diseases act gives power to the Central or State Government to take necessary steps in the situation where people have danger to life or mankind. Section 2 [d] reads; “‘Disaster means a mishap, calamity or grave occurrence in any area, arising from natural or man-made causes, or by accident or negligence which results in substantial loss of life or human suffering or damage to, and destruction of property, or damage to, or degradation of, environment, and is of such a nature or magnitude as to be beyond the coping capacity of the community of the affected area.”

This section is not meant to deal with epidemics or diseases of any kind but causes such as, but not limited to, tsunamis and earthquakes. MHA declared the spread of COVID-19 as a “notified disaster”, thus bringing into play Section 2(d) of the Disaster Management Act. This enabled the State Governments to use a larger part of the State Disaster Response Fund to fight the spread of the virus.

In furtherance of the declaration of a nationwide lockdown, the Ministry of Home Affairs published guidelines using Section 10 [2][l] of the Disaster Management Act on the measures State and Central Governments must take during this twenty-one day period. The guidelines established that all types of transport services (Air, Train, & Road travel) will not be operational during this period. Commercial and private establishments shall remain closed, except for ration shops, banks, ATMs, media services, and telecommunication companies and other essentials.

The guidelines also said that any person who violates these containment measures will be liable under Sections 51 to 60 (Offenses and Penalties) of the Disaster Management Act, and under section 188 of the Indian Penal Code which creates the punishment for disobedience to order duly promulgated by a public servant.

Yes, we can say that In an ideal scenario, the government should have involved the states in a spirit of cooperative federalism rather than the top down approach that was adopted earlier.

However, at the end of the day, it came down to the Doctrine of Necessity, which proclaims loud and clear that “Necessity knows no law”.

Dramatic end of the Notorious Gangster

Often described as one of the most notorious criminals in Uttar Pradesh, Vikas Dubey had 62 cases filed against him with one case each at Saharanpur and in lucknow and the rest of them filed in Kanpur Dehat and Kanpur districts of U.P. Out of these 62 cases, 5 were of murder along with 8 of attempt to murder.

Vikas Dubey was born and raised in a village named Bikru. It is a small village which comes in Kanpur Dehat district of U.P . Although , he entered the crime world in his teenage, he gained attention and came into limelight after killing Minister of State, Independent charge of BJP , Santosh Shukla in 2001 during the governance of Rajnath Singh.

The gangster shot Santosh Shukla in Shivli police station who was ranked as a Minister of State.

He had Rs25000 prize on his head when he fired at a man named Rahul. In order to save himself, Rahul went to lodge an FIR against the gangster to which Dubey came and beat up the victim in the police station and when the inspector tried to stop him he even hit the inspector and even took away his cellphone. After this incident, Yogi Adityanath, Chief Minister of UP ordered the apprehension of the goon.

Late night when UP police came to his residence in Bikru village, his shooters who were very well aware of what’s going to happen were prepared with ammunitions and that too Ak47s. A JCB was parked atleast 50feet away from his house so as to block the road and make the policemen came on foot.

Much to their horror, the goon’s shooters started open firing at the police. They had even cut off the power connection so that the police could not backfire at them in the dark. 3officers along with 5constables were shot down. It is highly believed that the police department was betrayed by their own people. Some of the suspected traitors are being rounded up lately.

After this shootout, Vikas fled from the village. CM Yogi made an affirmative stating that the gangster would be held captive within 8 days. As 5 days passed ,5 of his men were shot down and the main accused was found loitering around the premises of the Ujjain Mahakal Mandir, 660kms from Kanpur. UP’s special unit, STF was assigned the duty of bringing the criminal back to his city where an adventourous cum dramatic turn took place.

The police car got disbalanced and fell sideways after which Dubey took a policeman’s gun and started to run but the STF personnals shot him down and was taken to hospital where he succumbed to his injuries.

Telangana’s Colonel Santosh Babu: Heroic Personality in India

   Colonel Bikkumalla Santosh Babu, popularly known as, Colonel Santosh Babu by sacrificing his life at the age of around 37 years as the Commanding Officer of Indian army has proved that a senior officer along with soldiers can make supreme sacrifice for the integrity of the country.  Because of sacrifice made by Colonel Babu and other 19 soldiers in the Galwan region, Chinese troops on 6 July 2020 moved back around two kilometres from Patrolling Point 14, the site of the June 15, 2020 clash. Satellite images confirmed Chinese troops had vacated the Galwan areas.

   This time leaders of China has understood India is a great power and no longer situation is ‘in 1962’ and that is why they have pulled back. China with 92 percent Han community is dominated by Han leaders whereas India is pluralistic country. Many cases reveal that for simple reason severe punishment is inflicted to the staffs in China.  Recently (June 2020) workers from a decorating company in China’s Guizhou province were forced to eat live earthworms after failing to meet their sales target indicating violent nature. Another incident is about the Tiananmen Square protest where student-led demonstrations calling for democracy, free speech and a free press in China were brutally suppressed. Many students were massacred in a bloody crackdown, known as the Tiananmen Square Massacre, by the Chinese Government on June 4 and 5, 1989. When I visited China many Chinese persons told me in this regard in whispering voice. Also it is reported that the Chinese Government has detained more than one million Muslims in the concentration camps. Most of the people who have been arbitrarily detained are Uighur Muslims, of Xinjiang region. Human rights organizations, UN officials, and many foreign governments advised China to stop the crackdown.

   Colonel Santosh Babu was born in 1982 to Upender (father, retired bank manager) and Manjula (mother) in Suryapet, Telangana and believer of Christianity. Colonel was married to Santoshi and the couple has two children—one daughter and one son both below 10 years of age.

    It has to be agreed that Indian soldiers under the leadership of Colonel Santosh Babu has taught a good lesson to the China. According to South China Morning Post, 5 July 2020, “Both sides have instead amassed large numbers of troops and weapons, along the undemarcated border, or the Line of Actual Control, since the largely hand-to-hand brawls on June 15. Along with an undisclosed number of Chinese casualties, 20 Indian soldiers were killed in the disputed Galwan Valley in eastern Ladakh, known in China as Aksai Chin, where the two countries also fought their short but bloody 1962 conflict”. Further, according to Wang Dehua, an expert on India at the Shanghai Municipal Centre for International Studies, “In the absence of imminent border solutions, both sides need to set aside past grievances and differences on the border issue and find ways to coexist and thrive together by maintaining the status quo and avoiding misjudgement and opportunism”.

    Activities of China from 1962 glaringly reveal that they are not reliable rather cunning because backstabbing at any time can be done by them. According to South China Morning Post, 6 July 2020, “Indian soldiers who died in close combat with Chinese troops last month (means June 2020) were unarmed and surrounded by a larger force on a steep ridge”. So it is evident that they are coward because killing of unarmed persons at any circumstances is deplorable. By banning 59 Chinese apps, the Government of India has done a commendable job and taught a good lesson to them. 

  Telangana Chief Minister Hon’ble K Chandrashekhar Rao on 19 June 2020 announced “the State Government would extend all help to the family of Colonel Santosh Babu who was martyred in the clashes with Chinese troops in Ladakh’s Galwan valley”. The Chef Minister further declared that, “The State Government will give Rs 5 crore cash to the family, besides a residential plot and Group 1 Job to his wife”. “For other 19 martyred army men who were killed in the same incident, KCR said the State Government would give Rs 10 lakh each through the Defence Ministry”.

Salute to Colonel Santosh Babu and all the 19 soldiers for exposing the backstabbers by saving the Galwan valley. 

The following websites have been consulted while writing the article

  1. https://www.deccanchronicle.com/nation/current-affairs/080720/china-exits-galwan-hot-springs-next-pangong-tso-likely-to-remain-a-s.html
  2. https://www.scmp.com/video/china/3087356/workers-china-forced-eat-live-worms
  3. https://www.ndtv.com/india-news/telangana-offers-job-rs-5-crore-aid-to-wife-of-colonel-killed-in-ladakhs-galwan-valley-2249240
  4. https://www.cfr.org/backgrounder/chinas-repression-uighurs-xinjiang

Dr. Shankar Chatterjee

Former Professor& Head (CPME)

NIRD &PR

Hyderabad-500 030

Telangana, India

Email <shankarjagu@gmail.com>

DAGMAR APPROACH

Russell Colley in the year of 1961,while proposed this advertising model said that an effective advertising strategy seeks to communicate more rather than to sell. Advertisers always focuses on the fact that the exact message which they want to convey for making the people aware of the particular product, mission or company, must be comprehended by the similar way. 
With the help of this model, the advertisers target their respective audiences to provide them with the real understandings and motive about the particular product launch by informing about the respective benefits . 
DAGMAR in other words can be termed as an efficient marketing expression which also acts as a tool to compute the outcome of any advertising campaign. 
It stands for –
D – Defining
A – Advertising
G – Goals for
M – Measured
A – Advertising
R – Results. 
 
Further this model goes through the primary four stages which defines the actual understanding of this advertising expression. 
  • Awareness
  • Comprehension
  • Conviction
  • Action

The first one i.e. Awareness about the newly launched product or any kind of services is the vital for the both the company/services and customers. Awareness has to be created, developed, refined and maintain according to the characteristics of the market and scenario of the organisation at any given point of time. Then comes the second stage of Comprehension because only awareness is not efficient for creating an urge among the consumers. So it\’s necessary to put an answer for the common consumer worries that why to purchase the specific products or how it\’s different from the other prevailing brands of the same product. So this stage aims to provide people all the required information about the product. Comprehension is followed by the stage of Conviction where the main task of advertising company is to mould the target consumers beliefs by persuade them to purchase the product even it does this by flaunting the rewards or incentives for using the product. Then comes the most important and final stage  i.e. Action where the customers after being mould their opinion positive, make themselves ready for the final purchase by implementing the optimistic views for using the product. 

The Influence of Advertisement: Changing people&#39;s way of life

“Taste the Thunder!” A popular beverage slogan of ‘Thumbs Up’ promotes what they call “Fearlessness”.  Advertisement like this is often a persuasion for action, an action to get alongside with what the advertisement display. The advertising industry revolves around creating commercial messages urging the purchase of new or improved products or services in a variety of media i.e. print, online, digital, television, radio, and outdoor. 

Advertisement is impacting the society in many ways especially inducing a factor of not required materialism. The world is now moving fast, and the people don’t have enough time to think on their own, and is where these advertisements are more strongly playing its role in bringing the materialism to society. Now people cannot live without smartphones or cars etc., they are more attracted to new models or new styles. Advertisement display how these products bring life to them and happiness is only possible with the possession of a product fading out the image of real happiness and satisfaction which comes from inner self and not by involving in this material world and its contents.

What is also important is the way in which these advertisements are operating to the mindset of people to be attracted towards these advertisements. The answers to these questions lie in the fact that these advertisements are suggesting material possession will add to the social life of an individual and they will be more accepted in society. There are some of the most talented people, in the advertising industry, who are experts in reading the mind of common people, and thus what they do is simply providing the people what they want to see by understanding the intricacies of their life and thus manage to sell the things which are nothing but a part of a materialistic world. We now don’t go for things that are cheap and can satisfy our needs, rather we go for things better advertised. We now go for the brand over quality and other parameters. We should not be amazed that what we call as brands are those who claim them to be one is advertisements. Living in a society filled with these advertisements those people made, our thinking power has been totally debarred.

Although advertisements have always created a false image of the world in front of us, to reverse the condition we must make the utmost of the advertisements to make good impacts on the society since we have understands completely how they work on us. By advertising, we must be repeatedly reminded how the world is on brotherhood rather than excelling over brothers. By advertising, we must be constantly put in mind the importance of thinking of the environment rather than having fasting moving cars, expensive watches, and the latest fashion. By advertising, we must be continually alerted that satisfaction and happiness come from the inner heart not from the material world.

In a word, we are living in an age of advertisement perpetually disillusioning us and spreading perfect life before us every day, but what we can do is keeping in mind what really matters to us, and take advantage of the advertisements.

Social impact of COVID-19 on Indian society

With approximately 7 lakh cases and 21k deaths India has become 3rd most affected country by Corona virus in the world.

Indian society has immensely effected by COVID-19. Indian economy have devastated too.

The COVID-19 outbreak affects all segments of the population and is particularly detrimental to members of those social groups in the most vulnerable situations, continues to affect populations, including people living in poverty situations, older persons, persons with disabilities, youth, and indigenous peoples. Early evidence indicates that that the health and economic impacts of the virus are being borne disproportionately by poor people. For example, homeless people, because they may be unable to safely shelter in place, are highly exposed to the danger of the virus. People without access to running water, refugees, migrants, or displaced persons also stand to suffer disproportionately both from the pandemic and its aftermath.

Let us have a look on how the society is affected by COVID-19 :

Women

Women are at greater risk from the health perspective. Homes which were already unsafe along with families living in poor and substandard conditions have added on to the social inequities like gender-based violence and child abuse, lack of security, money and health.

The report by NALSA documents cases from the start of the lockdown till May 15 and was collected through 28 State Legal Services (SLAs). Some shocking numbers were revealed in the report which mentioned that a total of 144 cases of domestic violence were reported in Uttarakhand. From Haryana, the number of cases were 79 and a total of 69 cases surfaced from Delhi. In financially affected Lower class and lower middle class families, women tend to neglect their own requirements and prioritising other family member’s Issues. Issues like her menstrual hygiene, mental health and nutrition do not feature in the list of priority.

Mental health

Social stress caused by lockdown has many faces and reasons resulting from travelling restrictions and disruption of cultural celebrations, limited healthcare facilities and interruption in regular immunisations in hospitals leading to anxiety and fear among the population, social distancing with friends and family, closure of places of entertainment and leisure, unplanned closure of schools and colleges affecting both students and parents regarding the academic year and the loss of quality education. Inadequate infrastructure, leading to ill-equipped healthcare employees who are fighting endlessly to treat patients and protect themselves from infection at the same time are all quite visible. This major loss and unpreparedness is an aftermath of the negligence of healthcare sector since years. Incapacitated hospitals and distressed primary healthcare are significant reasons behind so much distress among the people for a disease which could be prevented with a little care and precaution.

Mental health of people has disturbed cause of the lockdown. People are in financial troubles and cannot go out, so they’ve started taking impulsive decisions like suicide. Many suicide cases have been reported within past few months.

Migrant workers

The issue of migrant workers was one of the most cruel and highlighted issue in this pandemic where millions were rendered unemployed and stranded without money, food and shelter, criss-crossing the country’s highways to return to their villages and several meeting with accidents and deaths on their way. Unemployment has rendered a large section as directionless, leaving the social health as well as economy in shambles.

Elderly people

Older people are particularly affected by COVID-19. They need special attention during the COVID-19 crisis, and their voices, opinions and concerns are important in formulating responses.

Older persons living in long-term care facilities, such as nursing homes and rehabilitation centers, are particularly vulnerable to infection and adverse outcomes from COVID-19. Older persons who live alone may face barriers to obtaining accurate information, food, medication, and other essential supplies during quarantine conditions and community outreach is required. Older persons, especially in isolation, those with cognitive decline, and those who are highly care-dependent, need a continuum of practical and emotional support through informal networks (families), health workers, caregivers, and volunteers.

Youth

COVID-19 effected the youth of India immensely. Their career hampered because of nationwide lockdown. School and colleges are closed for a particular time period. Board exams got cancelled. It is creating a sense of frustrating among the students and their parents.

Another impact of COVID-19 on the Indian society is distancing from family and friends. Due to social distancing people cannot attend the wedding, birthday parties and many functions.

These were some impacts of COVID-19 on Indian society. There are more impacts as well.

Golden Pheasant

The Golden Pheasants are the most beautiful birds in the world. Their life span is about 5-6 years on their own. When they are under human care they may live upto 15-20 years.

They spent most of their time on the ground. They fly in short bursts and are clumsy. This is due to their short wings and long tails.

In China, Golden Pheasants are considered to be a sign of good luck.

Humans, dogs, cats and foxes are predators of Golden Pheasants.

They can be a good pet but they have to be kept in check as they are notorious and might try to fly away.

When Golden Pheasants are exposed to sunlight for a very long period of time, their intense colour might start to fade. Hence, a dense forest or undergrowth in the mountains are their habitat. They are mostly found in Western China.

Their diet consists of seeds, berries, insects, spiders, bamboo, etc.

THE ROLE OF COMMUNICATION IN ENHANCING LABOUR MANAGEMENT RELATIONS

INTRODUCTION

Effective communication is essential to comprehensive labour relations. Positive communication can be vital to the existence of an institution and reduces the possibility of conflict and labour strife within the institution.

According to Louis Allen, “Communication is the sum of all things, one person does when he wants to create understanding in mind of another. It involves systematic and continuous process of telling, listening and understanding”.

Katz and Kahn (1978), opined that communication is the exchange of information and the transmission of meaning, it is the very essence of a social system of an organization. It involves the transfer of information from the sender to the receiver with information being understood by the receiver.

Communication is the means by which people in organization exchange information and transmit meaning from sender (encoder) to receiver (decoder) regarding the operations of the organization. It involves some interchange of ideas, emotions and facts between and among people through words, letters and symbols.

Hence, it is the process of sending and receiving information. It is also the sharing of ideas for mutual understanding. For an effective communication, there must be a common frame of reference between the sender and the receiver. In order words, there must be a common understanding of the intent and purposes of the message sent by the receiver. Therefore, communication can only take place when a message is sent, received and well understood by both parties. In essence, for communication to be effective, the message must be meaningful and relevant.

Labour relations is a composite and dynamic discipline and it is all about interface. Labour relations as a three-way relationship has various essential participants involved in the process, namely employees, employers and the state. This relationship is a human relationship, administered by rules and regulations. The parties to the employment relationship should be cheered to communicate and collaborate in resolving differences and in remedying workplace issues in a rigorous labour environment.

WHAT IS COMMUNICATION?

Communication is a means of inter-changing behaviours, perceptions and values, of getting others to act and to sense in a different way, and of forming understanding. . Communication is a fundamental feature in the labour relationship, aimed at guaranteeing that common understanding is achieved in the fulfilment of a desired outcome. Communication is a process whereby a sender sends a message to a receiver, who then interprets the message and donates it with meaning. The receiver may then reply, communicating their own message. The efficacy of the communication is determined by whether the message transferred is interpreted by the receiver as having the same meaning that the sender intended. It is therefore vital that the intended message is passed on.

Communication comprises verbal (both written and oral) and nonverbal communication (kinesics behaviour, object language, proxemics and paralanguage), both of which can be found in the labour relationship. Communication is information in passage and employers and employees need to receive and transmit information to coordinate their actions and perform their tasks. Communication is the procedure through which the receiver’s attitude or behaviour and knowledge are altered or confirmed in some determined manner.

WHAT IS LABOUR RELATIONSHIP?

Labour relations are a very important part of society’s overall behaviour, and one will know the factors affecting labour and their relations. Labour relation as an interdisciplinary area of research deals with the current processes of control of dynamic individual and collective labour relations and organizational leadership. It operates in a wider environment, with a consideration of the conditions under which the work is carried out in such a way that the meets the desires of all parties. The relationship of labour is complex and of both person and collective in nature.

Relationships between labour and management are the most complex set of relationships that any HR Manager can deal with. Effective management of labour relations lets HR Managers create a harmonious atmosphere within the enterprise that in turn lets the company accomplish its goals and objectives efficiently. Well-managed employee ties offer a strategic edge for organization by negating the hassles arising out of labour or union related issues and conflicts. Even though communication remains one of the significant component in the labour relationship, limited organizations and their managers give ample attention, time and resources to ensure that effective communication processes and systems are in order. Communication as a process should receive much attention from both employers and employees and the communication flow should be enhanced to ensure that the message sent and the message received are alike.

EFFECTIVE COMMUNICATION IN ORGANISATIONS

A trustful environment has to be formed in any institution to ensure the finest possible communication. The organization in the institution refers to the alliance of the workforce to reach the objectives of the institution.

4 types of messages used in the communication process in an institution:

1. Maintain healthy relationships

2. Define responsibilities and everyday jobs

3. Providing coaching and instructions

4. Communicate the goals and philosophy of the institution.

Employees should be at liberty to claim their rights, but not at the cost of others. If aggression and the manipulation of other workers can be avoided, the atmosphere should be favourable to people listening to each other and understanding each other. Labour relations are concerned with the worker, not only as a factor of production but also as an individual who brings needs, expectations and goals to the workplace.

Labour relations in the public sector focuses mostly on remunerations and situations of service. However, in practice this relationship includes negotiations and bargaining on issues such as involvement in policy making in terms of issues such as transformation and favourable action. These issues create achievers and losers, new collectivises and alliances, all of which call for new labour relations and communication processes.

The Labour Relations Act, 66 of 1995 (LRA), brought new labour relations procedures in the public sector. Workers were permitted to organise and bargain freely with managers about the establishment of the Public Service Coordinating Bargaining Council (PSCBC), the right to join unions and the right to strike. Union membership improved speedily and a number of agreements were struck. The PSCBC struggles to further good communication between the state as the employer and public servants as the employees. It is a formal communication channel and has the charge of maintaining the authority structure. Proceedings can be validated and official feedback is ensured. The employer and the employee can share information on an official basis.

The International Labour Organisation (ILO) issued a Recommendation[1] on the subject of communication in the labour relationship. The Recommendation reads `it is in the common interest (of employers and employees) . . . to recognise the importance of a climate of mutual understanding and confidence within undertakings that is favourable both to the efficiency of the undertaking and to the aspirations of the workers’.

The ILO regards communication with employees as extremely important and recommends that employees should constantly be consulted when establishing communication channels in an institution, as employee would confirm effective communication and a positive labour relations ambience.

The guidelines for an effective communication policy include the following:

1. The policy of the institution should ensure that ‘information is given and that consultation takes place between the parties concerned before decisions on matters of major interest are taken by management.’

2. The method of communication should ‘in no way derogate from the freedom of association should in no way cause bias to the freely chosen workers’ representatives or to their organisations’. Communication should therefore not be guided through any other person if a representative body has been established.

3. Steps should be taken ‘to train those concerned in the use of communication methods and to make them as far as acquainted with all the subjects in respect of which communication takes place’. Training for shop agents or any other employee representatives should therefore be promoted and given when needed.

4. Means should be made available for employee agents to communicate any information to employees.

 5. Two-way communication should be promoted between management and employee representatives (although direct communication between employees and management is strongly advised), through a proper communication system in the organisation.

6. It is recommended that the communication policy should be ‘adapted to the nature of the undertaking concerned, account being taken of its size and of the composition and interests of the work force’.

7. National practice and the circumstances of each particular situation should be taken into consideration when determining the medium of communication as well as the timing.

CONCLUSION

Labour relations is all about people in the workplace. It involves elements that are part of all human relationships, such as friendship and any other forms of union between people. This dynamic relationship should also be based on what is required to make any relationship work. Therefore, communication as one of the keystones of any effective and successful relationship is also part of the labour relationship. Communication is an essential feature for survival and no institution can exist without it. The labour relationship and communication are composite and involve participants working together to create meaning through switching information in the work surroundings. The rules that an institution must comply with in the labour relationship and communication in an institution are nationally determined through legislation and internationally through recommendations by institutions such as the International Labour Organisation.


[1] No.129 of 1967https://www.managementstudyguide.com/labor-management-relations.htmhttp://www.globalacademicgroup.com/journals/

Corruption

Corruption refers to a form of criminal activity or dishonesty. It refers to an evil act by an individual or a group. Most noteworthy, this act compromises the rights and privileges of others. Furthermore, Corruption primarily includes activities like bribery or embezzlement. However, corruption can take place in many ways. Most probably, people in positions of authority are susceptible to Corruption. Corruption certainly reflects greedy and selfish behavior.

Methods of Corruption

First of all, Bribery is the most common method of Corruption. Bribery involves the improper use of favours and gifts in exchange for personal gain. Furthermore, the types of favours are diverse. Above all, the favours include money, gifts, company shares, sexual favours, employment , entertainment, and political benefits. Also, personal gain can be – giving preferential treatment and overlooking crime. Embezzlement refers to the act of withholding assets for the purpose of theft. Furthermore, it takes place by one or more individuals who were entrusted with these assets. Above all, embezzlement is a type of financial  fraud. The graft is a global form of Corruption. Most noteworthy, it refers to the illegal use of a politician’s authority for personal gain. Furthermore, a popular way for the graft is misdirecting public funds for the benefit of politicians. Extortion is another major method of Corruption. It means to obtain property, money or services illegally. Above all, this obtainment takes place by coercing individuals or organizations. Hence, Extortion is quite similar to blackmail. Favouritism and nepotism is quite an old form of Corruption still in usage. This refers to a person favouring one’s own relatives and friends to jobs. This is certainly a very unfair practice. This is because many deserving candidates fail to get jobs. Abuse of discretion is another method of Corruption. Here, a person misuses one’s power and authority. An example can be a judge unjustly dismissing a criminal’s case.Finally, influence peddling is the last method here. This refers to illegally using one’s influence with the government or other authorized individuals. Furthermore, it takes place in order to obtain preferential treatment or favour.

Ways of Stopping Corruption

One important way of preventing Corruption is to give a better salary in a government job. Many government  employees receive pretty low salaries. Therefore, they resort to bribery to meet their expenses. So, government employees should receive higher salaries. Consequently, high salaries would reduce their motivation and resolve to engage in bribery. Increasing the number of workers can be another suitable way of curbing Corruption. In many government offices, the workload is very high. This provides an opportunity to slow down the work by government employees. Consequently, these employees then indulge in bribery in return for faster delivery of work. Hence, this opportunity to bribe can be removed by bringing in more employees in government offices. Tough laws are very important for stopping Corruption. Above all, strict punishments need to be meted out to guilty individuals. Furthermore, there should be an efficient and quick implementation of strict laws. Applying cameras in workplaces is an excellent way to prevent corruption. Above all, many individuals would refrain from indulging in Corruption due to fear of being caught. Furthermore, these individuals would have otherwise engaged in Corruption.

The government must make sure to keep inflation low. Due to the rise in prices, many people feel their incomes to be too low. Consequently, this increases Corruption among the masses. Businessmen raise prices to sell their stock of goods at higher prices. Furthermore, the politician supports them due to the benefits they receive.To sum it up, Corruption is a great evil of society. This evil should be quickly eliminated from society. Corruption is the poison that has penetrated the minds of many individuals these days. Hopefully, with consistent political and social efforts, we can get rid of Corruption.