Arranging all the rhetorical questions about calculating rational amount of information regarding what a certain business influencer is putting in , critical examinations amongst the current influencers make the picture clear with the utmost material oriented strategies for technical purposes. But that’s where it all goes wrong and all the calculations that are been made in order to put strategies in a sequence order are just for the keepsake or company. It also gets into the facts hat completing this and actually putting together your very own influencer marketing strategy that you can share with others. All the strict scrutinization helps you calculate something that nobody thinks you can calculate. It is the return on your marketing investment. Now, I chose my words very carefully because there are a lot of people out there who will ask you to calculate your return on investment because you don’t know when you have the game going on in the business and when you don’t , as an influencer. Understanding how to calculate the return on marketing investment allows you to do lots of interesting things. One of the things that you can do is answer that rhetorical question I asked at the beginning. These cases of observations are skeptical but you want to be able to do these kind of calculations yourself before you look at any of the investments that you make in influencer marketing. By being able to do them, you will have differentiated yourself from the vast majority of influence marketers who are just hoping that this stuff works. You need to look at your incremental revenue attributable to marketing. That’s the first piece of data you need to have. Fortunately, we all have now learned how we can track this as a general form of information that is mainstream. That is where you get to learn and preach how to calculate your economic value and you can attribute it to your influencer marketing because you’ve got that tracking leg. This isn’t open for dispute, you’ve got it numbered down. The second member you need to know is your contribution margin or what a lot of companies will call their profit margin. Now this is harder to know. This is one of those things that most companies try to keep secret, but if you work inside the organization you can basically explain if you want me to do the calculations, where I can calculate the profit you got to give me a number. And if they don’t give you a number, they are reluctant to give you a number you need to come up with some kind of reasonable estimate and we’re going to give you a couple here that you can work with.
Basic and minor details and credentials as such in a critical business game are actually tremendous in the eyes of market values and their strategies so you’re getting a normal return on marketing investment. But that’s the deal, that’s how you calculate this. It’s not just the incremental revenue you need to know that. But that incremental revenue is then divided by you got to pay for producing that product, you got to focus on profits which will set you apart. Growing through your focus and maintaining a fresh eye on how your business grows is one of the most carefully handled things and when one learns to do it tha actual game is on.