Chief Election Commissioner, Shri Sunil Arora, and Election Commissioner Shri Sushil Chandra, formally welcomed Election Commissioner Shri Rajiv Kumar in the Commission meeting today. Other officers of the Commission, including Secretary General Shri Umesh Sinha, DECs, Directors and Senior Principal Secretaries were also present on the occasion.

            Welcoming Shri Rajiv Kumar, the CEC recalled his rich administrative experience across a range of sectors, especially DoPT, Banking and Finance. He appreciated the path-breaking work done by Shri Rajiv Kumar in his earlier assignments. He said the Commission will be immensely benefited by his rich experience.

More than 4.5 crore tests have been conducted till date, taking India to the second position globally in terms of cumulative testing. A record number of 11.72 lakh tests have been done in the last 24 hours. This apart, around 29.70 lakh patients have recovered till date. Another record has been set on Wednesday (September 2, 2020) with the recovery of 68,584 patients which is the highest single day recovery. This has been stated by Shri Rajesh Bhushan, Secretary, Ministry of Health and Family Welfare in a press briefing on the actions taken, preparedness and updates on COVID-19, held at National Media Centre today. In an important development of the bygone week, Ministry of Home Affairs has issued the guidelines for Unlock 4.0, further stated the Health Secretary.

Speaking about the exponential increase in testing, the Health Secretary pointed out that the present record has been achieved starting from just 10,000 tests around the second week of April. Similarly, the number of recovered patients is also on the rise. Presently, when there are 8,15,538 active cases in the country, the count of recovered patients is 3.6 times of the total active cases. Shri Bhushan further stated, even as the number of infected persons is rising, India having 2972 cases per million population stands amongst countries having lowest cases per million population. The global average is 3359 cases per million population.  India has recorded 49 deaths per million population, which is also amongst the lowest in the world.

The Health Secretary also shared information about state-level week-on-week average daily active cases trajectory. He said, 5 states, namely, Maharashtra, Andhra Pradesh, Karnataka, Uttar Pradesh and Tamil Nadu account for more than 62 percent of the active cases. Maharashtra accounts for almost 24.77% of the active cases, followed by Andhra Pradesh with 12.64% cases and then Karnataka with 11.58% of the active cases. As per data received from these 5 states on Wednesday (September 2, 2020), Maharashtra has recorded a 6.8% decrease in the number of active cases over a period of three weeks. Starting from an average of more than 2 lakh active cases in the week falling between August 13-19, it decreased to around 1.66 lakh active cases between August 20-26, and then was around 1.86 lakh in between August 27-September 2, 2020. Similarly, Andhra Pradesh recorded almost 13.7% decrease in the average number of active cases over the last three weeks. Karnataka recorded almost 16.1% decrease in active cases, Tamil Nadu recorded almost 23.9% decrease and Uttar Pradesh recorded almost 17.1% decrease in the number of active cases in the same period. Again, 5 states account for 70.15% of COVID-19 related deaths that have occurred in the country. These are Maharashtra (accounting for 37.39% of deaths), Tamil Nadu (11.16% COVID-19 deaths), Karnataka (8.83% COVID-19 deaths), Delhi (6.65% COVID-19 deaths) and Andhra Pradesh (6.12% COVID-19 deaths). Again, the average daily case fatality trajectory over the past three weeks in these states show that only Karnataka and Delhi has recorded an increase in the case fatality trajectory. Over the past three weeks (August 13-19, August 20-26 and August 27-September 2), Andhra Pradesh recorded a decrease in fatalities by 4.5%, Maharashtra recorded a 11.5% decrease and Tamil Nadu showed a 18.2% decrease in fatalities. While Karnataka recorded a 9.6% increase in fatalities over this period, Delhi recorded a 50% surge in fatalities over the past three weeks. The number of active cases has also increased in Delhi over the past few days, for which Union Home Affairs Ministry is actively engaging with the Delhi Government to take necessary action. The Health Ministry tracks cases on a daily, weekly and cumulative basis and these data are shared with states so that every state and UT can decide upon their strategy based on this information.

In reply to another media query, Shri Bhushan said, “Although the cumulative number of testing has increased, positivity rate remains 7.20%. The Government has adopted a graded approach to unlock and open up various economic activities. Prior to this, the Government has ensured all the pre-requisites are in place. It has been ensured that the testing capacity is adequate, clear-cut guidelines of standard clinical treatment protocol, hospital infrastructure is enhanced with adequate number of ICU beds, isolation beds and oxygen beds. All these have been firmed up, shared with states and only then, the Government has gone in for a graded opening of the economy. At the end of the day, the Government firmly believes that while lives are important, livelihoods are equally important.”

In reply to another query, the Health Secretary said, testing data will show that Rapid Antigen Tests were not available in the months of March and April and then maximum was RT-PCR tests. Presently, certain states like Tamil Nadu’s cumulative testing data shows that more than 90% are RT-PCR tests. However, there are states where optimal capacity of RT-PCR test is not being utilized. The Health Ministry has drawn their attention to the fact that they do have an installed capacity of conducting more RT-PCR tests and hence they need to scale it up. There are states where the RT-PCR, TRUENAT and CB-NAAT testing capacity is limited. A public health manager cannot be satisfied with limited testing in containment zones and buffer zones. ICMR’s guidelines clearly lay down that Rapid Antigen Tests are ideal screening tests for densely populated areas, containment and buffer zones. So, these tests are being used in those areas, stated the Health Secretary. DG, ICMR stated, WHO has lauded India for use of Rapid Antigen Tests in a calibrated and distributive manner.

In reply to a query on sero-survey, DG, ICMR stated, 50 out of 70 districts have completed the second round of sero-survey. The results of the entire country’s sero-survey should be available within two weeks.

In reply to a media query on attaining immunity after recovering from COVID-19 infection, the Health Secretary replied that various scientific studies across the world suggest that a person may possess antibodies from 5-6 months to many years. Stating this, Shri Bhushan also stated that those who recover from the infection should also follow the social distancing norms. The DG, ICMR, Prof. (Dr.) Balram Bhargava stated, it is a new disease and hence, no definite answer can now be given on the duration of immunity. In this connection, DG, ICMR, also stated that immunity against respiratory viral diseases is short-lived and does not last up to a year. Speaking on PLACID’s trial to assess the safety and efficacy of convalescent plasma conducted over 450 patients conducted across 39 institutions in India, the DG, ICMR stated, final results have been compiled and communicated and may be declared this week.

Click here for the presentation given by the Health Secretary

In exercise of the powers conferred by section 14 of the Customs Act, 1962 (52 of 1962), and in supersession of the Notification No.80/2020-Customs(N.T.), dated 20^th August, 2020 except as respects things done or omitted to be done before such supersession, the Central Board of Indirect Taxes and Customs hereby determines that the rate of exchange of conversion of each of the foreign currencies specified in column (2) of each of Schedule I and Schedule II annexed hereto, into Indian currency or vice versa, shall, with effect from 4^th September, 2020, be the rate mentioned against it in the corresponding entry in column (3) thereof, for the purpose of the said section, relating to imported and export goods.

Lieutenant Governor of Ladakh, R K Mathur today called on Union Minister of State (Independent Charge), Development of North Eastern Region (DoNER) MoS PMO, Personnel, Public Grievances, Pensions, Atomic Energy and Space, Dr Jitendra Singh and discussed a wide range of development related issues pertaining to the Union Territory.

While discussing the various projects, Dr Jitendra Singh said, Prime Minister Sh Narendra Modi accorded highest priority to Ladakh and other peripheral regions. He said, it was for the first time under the Modi government that Ladakh had been granted a University, a Medical College and an Engineering College.

Dr Jitendra Singh also informed the Lieutenant Governor that the Director General of CSIR (Council of Scientific and Industrial Research) Dr.Shekhar Mande will soon meet Mathur and brief him about an exclusive plan to promote, process and do business in the famous Ladakh fruit product called “Ladakh berry”.

Distinguished guests in India and USA,

Namaste,

It is wonderful to see US-ISPF bring together a diverse range of people for the US India Summit 2020. The work ofthe US-ISPF in bringing India and USA closer is commendable.

I have known John Chambers for many years now. His affection towards India is very strong. A few years ago he was awarded the ‘Padma Shri’.

Friends,

The theme for this yearis a relevant one – Navigating New Challenges. When the year 2020 began, did anybody imagine this is how it would pan out? A global pandemic has impacted everyone. It is testing:our resilience, our public health systems, our economic systems.

The current situation demands a fresh mind set.A mind set where the approach to development is human centric. Where there isa spirit of cooperationbetween everyone.

Friends,

While looking at the way ahead we should keep our focus on- ramping up our capacities, securing the poor and future proofing our citizens. This is the path India is taking. India was among the first in creating a responsive system of lockdowns. India was among the first to advocate the use of masks and face coverings as a public health measure. We were also among the earliest to create public awareness campaigns about social distancing. In record time, medical infrastructure was scaled up- be it Covid hospitals, ICU capacities and more. Starting from one testing lab in January, we now have around sixteen hundred labs across the country.

The outcome of these efforts has been that a country with 1.3 billion people and limited resources has one of the lowest death rates per million in the world. The recovery rate is also steadily rising. I am happy that our business community, in particular small business been pro-active. Starting from almost nothing, they made us the second largest PPE kits manufacturer in the world.

This is in line with India’s spirit of challenging the challenge to emerge stronger. In the last few months the nation has battled Covid, and other crisis such as floods, 2-2 cyclones,locust attack.But, it has only made the people’s resolve stronger.

Friends,

Through the entire COVID-19 period and the lockdown, the Government of India was clear on one thing- the poor have to be protected. The ‘Pradhan MantriGaribKalyanYojana’ for India’s poor is among the largest support system seen anywhere globally. Free food grainis being provided to 800 million people.This scheme operates for 8 months.800 million people means:More than double of USA’s population. Free cooking gas is being provided to around 80 million families. Cash support has been provided to around 345 million farmers and needy people. The scheme has given much-needed employment for migrant workers by creating almost 200 million person-days of work.

Friends,

The pandemic has impacted several things. But it has not impacted the aspirations and ambitions of 1.3 billion Indians. In the recent months, there have been far-reaching reforms. These are makingbusiness easier and red-tapism lesser. Work is actively underway on the world’s largest housing program. The renewable energy infrastructure is being expanded.Rail, road and air connectivity is being boosted. Our country is creating a unique digital model to build a national digital health mission. We are using the best of fin-tech to provide banking, credit, digital payments and insurance to millions. All these initiatives are being taken using world-class technology and global best practices.

Friends,

This pandemic has also shown the world that the decision on developing global supply chains should be based not only on costs. They should also be based on trust. Along with affordability of geography, companies are now also looking for reliability and policy stability. India is the location which has all of these qualities.

As a result, India is also becoming one of the leading attractions for foreign investment. Be it America or the Gulf, be it Europe or Australia-the world believes in us. We have received over 20 billion dollars of foreign investment flows during this year. Google, Amazon and Mubadala Investments have announced long-term plans for India.

Friends,

India offers a transparent and predictable tax regime. Our system encourages and supports honest tax payers. Our GST is a unified, fully IT enabled indirect tax system. Insolvency and Bankruptcy Code has reduced risk for the entire financial system. Our Comprehensive labour reforms will reduce compliance burden for employers. It will also provide social security protection to the workers.

Friends,

The importance of investment in driving growth cannot be overstated. And we are tackling both demand and supply side of it. By making India one of the lowest tax destinations in the world and with further incentive for new manufacturing units.Mandatory e- platform based ‘faceless assessment’ will go a long way in helping citizens. So will the Tax-payers charter. The continued regulatory reforms in bond markets ensure improved ease of access for investors. There are tax exemptions to ‘Sovereign Wealth Funds’ and ‘Pension Funds’ for Infrastructure investment.FDI into India rose by 20 percent in 2019. This when global FDI inflows fell by 1 percent. This shows the success of our FDI regime. All of the above steps will ensure a brighter and more prosperous tomorrow. They will also contribute to a stronger global economy.

Friends,

1.3 billion Indians have embarked on one mission- to make an ‘Aatmanirbhar Bharat’ or self-reliant India. ‘Aatmanirbhar Bharat’ merges the local with the global. It ensures India’s strengths act as a global force multiplier. Time and again, India has shown that our goal is global good. Despite our large local needs, we did not shy away from our global responsibility. The responsibility of being the world’s leading producer of generic medicines. We ensured constant supplies to the world. We are also at the fore-front of research on the vaccine for Covid-19. A self-reliant and peaceful India ensures a better world.

‘Aatmanirbhar Bharat’ is about transforming India from being just a passive market to an active manufacturing hub at the heart of global value chains.

Friends,

The road further ahead is full of opportunities. These opportunities are in the public and private sector. They cover core economic sectors as well as the social sectors. Recent sectors that have opened include Coal, Mining, Railways, Defence, Space, and Atomic Energy.

Production Linked Incentive schemes have been launched for- mobile & electronics, medical devices, pharma sectors – they have been well received. Such schemes are being planned for other Champion sectors too. Reforms in agriculture marketing and 14 billion US Dollars agriculture financing facility bring several opportunities.

Friends,

For challenges in India, you have a Government that believes in delivering results. A government for which Ease of living is as important as the Ease of doing business. You are looking at a young country with 65 percent population less than 35 years old. You are looking at an aspirational country that has decided to take the nation to new heights. This at a time when we mark 75 years of independence. You are looking at a country with political stability and policy continuity. You are looking at a country with commitment to democracy and diversity.

Prime Minister Shri Narendra Modi today delivered the Special Key Note Address at the US-India 2020 Summit through video conference.

The US-India Strategic Partnership Forum (USISPF) is a non-profit organization that works for the partnership between India and the U.S.

The Theme of the 5 day Summit that began on the 31^st of August is “US-India Navigating New Challenges”. 

Addressing the Summit, Shri Narendra Modi said the global pandemic has impacted everyone and that it is testing our resilience, our public health systems, our economic systems.

The current situation demands a fresh mind set. A mind set where the approach to development is human centric. Where there is a spirit of cooperation between everyone, he said.

Talking about the way ahead the Prime Minister said that the country is focussing on ramping up capacities, securing the poor and future proofing our citizens.

Referring to various steps taken to ramp up facilities for fighting COVID and to increase awareness amongst the citizens, the Prime Minister said all such early measures ensured that the country with 1.3 billion people and limited resources has one of the lowest death rates per million in the World.

He expressed his happiness that India’s business community, especially the small business has been proactive. Starting from almost nothing, they made us the second largest PPE kits manufacturer in the World, he said.

Referring to various reforms the Prime Minister said that the pandemic failed to impact the aspirations and ambitions of 1.3 billion Indians.

He said there have been far reaching reforms in the country in recent times which have made the business easier and red-tapism lesser.

Shri Narendra Modi said that work is actively underway on the world’s largest housing program and that the renewable energy infrastructure is being expanded.

Prime Minister also referred to the boosting of the Rail, road and air connectivity.

He said India is creating a unique digital model to build a national digital health mission.

We are using the best of fin-tech to provide banking, credit, digital payments and insurance to millions. All these initiatives are being taken using world-class technology and global best practices, he said.

Shri Modi said that the pandemic has shown the world that decision on developing global supply chains should be based not only on costs. They should also be based on trust. Along with affordability of geography, companies are now also looking for reliability and policy stability. India is the location which has all of these qualities.

Owing to these, he said, India is becoming one of the favourable destinations for Foreign Investment.

He said be it America, the Europe, Australia or the Gulf the world believes in us. We have received over 20 billion dollars of foreign investment flows during this year. Google, Amazon and Mubadala Investments have announced long-term plans for India.

Prime Minister referred to the transparent and predictable India offers and how the system encourages and supports honest tax payers. He said, India’s GST is unified, fully enabled indirect tax system.

Shri Modi referred to the Insolvency and Bankruptcy Code which reduces risk for the entire financial system. He also dwelt on the Comprehensive Labour Reforms that reduce compliance burden for employers and how it provides social security protection to the workers.

Prime Minister discussed the importance of investment in driving growth and how India is tackling both demand and supply side of it.

He said this is being done by making india one of the lowest tax destinations in the world and with further incentive for new manufacturing units.

Prime Minister referred to the mandatory e- platform based ‘faceless assessment’ and said it will go a long way in helping citizens along with the Tax-payers charter. The continued regulatory reforms in bond markets ensure improved ease of access for investors.

He said FDI into India rose by 20 percent in 2019, when the global FDI inflows fell by 1 Percent and that this shows the success of our FDI regime.

Shri Modi said all of the above steps will ensure a brighter and more prosperous tomorrow. They will also contribute to a stronger global economy.

Referring to the mission embarked by 1.3 Billion Indians to make an AatmaNirbhar Bharat or Self-Reliant India, Prime Minister said it merges the local with the global and that India’s strengths act as global force multiplier.

He said it is about transforming India from being just a passive market to an active manufacturing hub at the heart of global value chains.

Prime Minister said the road further ahead is full of opportunities especially in Private and Public sectors and referred to the opening up of sectors such as Coal, Mining, Railways, Defence, Space, and Atomic Energy.

He also referred to Production Linked Incentive schemes launched for- mobile & electronics, medical devices, pharma sectors along with reforms in Agriculture.

Prime Minister told the summit that for the challenges in India  there is a Government that believes in delivering results, a government for which ease of living is as important as ease of doing business.

He described India as a young country with 65% population less than 35 years old which is aspirational and decided to take the nation to new heights. He said India is a country with political stability and political continuity and that it is committed to democracy and diversity.

Raksha Mantri, Shri Rajnath Singh, accompanied by delegation including Defence Secretary and other senior officials is visiting Moscow to participate in the 75th Anniversary Event to commemorate Victory Day by the Russian Federation in the meeting of Defence Ministers of Shanghai Cooperation Organisation (SCO), Collective Security Treaty Organisation (CSTO) and Commonwealth of Independent States (CIS) countries.

         Today, Raksha Mantri had a one-hour meeting with Russian Defence Minister, Gen. Sergei Shoigu, at the Russian Ministry of Defence. The meeting was marked by the traditional warmth and friendship, characteristic of the Special & Privileged Partnership between India and the Russian Federation in which Military Technical Cooperation and Military-to-Military cooperation constitutes an important pillar.

         Defence Minister General Shoigu conveyed his warm appreciation to Raksha Mantri for his participation in the 75th Anniversary of Victory Day Parade at Red Square on 24 June 2020, and his participation in the joint meeting of the SCO, CIS & CSTO countries. His meeting with RM was the first meeting he was having with visiting Defence Ministers.

         The meeting covered a broad range of areas of cooperation between the two countries. It was noted that this meeting coincides with the Indra Naval Exercises to be conducted by the Indian and Russia navies off the Straits of Malacca over the next two days. Raksha Mantri noted that these exercises demonstrated the common interests of both countries in maritime security in the Indian Ocean Region. There was substantial commonality in positions with respect to challenges at the regional and international levels in the areas of peace and security, reflective of the deep trust and confidence that both sides enjoy as Strategic Partners.

         Raksha Mantri conveyed appreciation for the steadfast support provided by Russia consistent with the defence and security needs of India, and in this context, particularly noted the timely manner in which the Russian had responded to requests for procurement of particular weapon systems. Both sides would continue to maintain contacts to ensure the timely delivery.

         Raksha Mantri briefed General Shoigu on the ‘Make-in-India’ defence programme in the context of Prime Minister Narendra Modi’s Aatma Nirbhar Bharat vision. Both sides welcomed the advance stage of discussions for the establishment in India of an India-Russian Joint Venture for the production of AK203 assault rifles which are considered one of the most modern weapons available for infantry forces. This provides very positive basis for further engagement of Russian defence industry in ‘Make in India’ programme. General Shoigu reiterated commitment of the Russian side to engage actively with our MOD to ensure the success of ‘Make in India’ programme including substantial participation in the forthcoming Aero India Exhibition to be held in February next year.

         Raksha Mantri extended an invitation for General Shoigu to visit India for the next meeting of the Inter-Governmental Commission for Technical & Military Cooperation which is expected to be held towards the end of this year.

The recent global COVID-19 pandemic has proved to be a game-changer for majority of us. It really changed the way we used to behave and perceive things in our daily life. We all are experiencing a ‘new normal’ together.

In this article, we are going to discuss that how industries are changing and adopting new trends to shape up their business. So without any further delay, let’s dive in. Have a happy reading ahead.

Education Industry

In this pandemic crisis, children are missing the school and college environment, as they have caged down at home for an uncertain time. Digital and online education has grown fast in this COVID-19 era. Many colleges and schools are adopting different platforms for online teachings and providing assignments to students online. Even online exams are now being held. This is newest thing to happen, that we never imagined ever.

Many faculties are even facing problems to clear the concept of the lesson taught. Therefore, they are using pre-recorded audios and videos to clear the concept. Sometimes even videos are being present in front of student to make them understand the concept. Coaching and home teaching are really suffering back as they have few resources and facilities to avail online teachings. Online platforms like- TCSion platform, Google classroom, MS Teams, Zoom, Byju’s are being used.

Entertainment Industry

We all are missing the movie halls. Right? The cheers and shout of the crowd has lost somewhere. We are missing looking at big screen and eating popcorn. We are really in an uncertain stage, when we will get back this. We are maintaining social distances as virus can get transmitted. Therefore, many big budget movies are being released in online platforms like-Hotstar, Netflix, Disney Hotstar, Voot, Amazon Prime and many more. These have become our priority than a luxury.

These movies are really winning our hearts after a long break and we are adoring them. The nostalgic feeling is being kept alive by the T.V channels.

Work Industry

It has being since a long time, when we used to go to our office and work there. We used to talk face to face with our team mates. We are missing the gossip and energetic workplace right now, as our office has been shifted to home, so called ‘work from home’.

Discussions are made online over video call and conference. Sometimes internet issues are creating problem and making delay in the work. There are many organizations still managing to cope up with this online platforms.

But we will sure cope up with this situation and adaptation of tools and online platforms will help us to experience the magic of internet. It will help us to experience exponential growth.

Hospitality Industry

Hotels and restaurants have been closed since a long time. We don’t know when these are going to open. Many small industries are facing problem due to this condition. The future revenue is really uncertain.

Online and home food delivery started as 30 -50% of the hospitality industry may permanently shut down. This has made us realise the value of branding and good quality services in this industry. Hygiene has become the main concern to attract customers now-a-days.

Self-care Industry

We all got lost in our busy schedules. We forgot to keep our mind and body to treat well. In this pandemic we have realised the importance of self-care during our negative times. We became aware that to lead a healthy life, we need to boost our mind by keeping it motivated all the times.

Doing exercises, reading motivational quotes, having healthy diets and keeping our minds has increased a lot in this global pandemic time.

So we are being forced to adopt the ‘new normal digitalization life’ everyday. These are creating or opening new opportunities in business but at the cost of huge economic loss. Many other industries like tourism, real-estate have also been heavily impacted. Worker must need to adopt the new skills in this new normal situation as change is the permanent thing to happen.

-Nikita

In this pandemic crisis, keeping our audience engage is the main target of business organizations. So today, in this article we are going to discuss how to keep your audience engage during this uncertain time of crisis-COVID-19 era.

So without any further delay, Let’s begin. Have a great reading time ahead.

What will be your considerations:

As there is no face-to face communication in this particular crisis time, so you have to keep in mind certain strategies and key considerations regarding engaging your audience in this time.

Remember that, in this period of time, customers or audience are not at all interacting with brands and they are shopping only the daily-necessity essentials. They are not attending events or bumping up against your service or company, as they used to do in normal times. So as a result, you may face drawback. Therefore you must be prepared to increase your normal of providing to compensate for the customers.

Do not do this carelessly, as it might loose your customer but try to do this job or work very sensitively as brand loyalty gets attached to the customers.

Method: An Important Chanel:

You must know that the consuming of information and buying ideas has undergone certain changes during this COVID-19 era. In the past few weeks, online shopping and using of social media increased a lot. New apps came into the market, to keep audience engage .

Searches for online platforms like Zoom, Google classroom, Skype, Microsoft Teams has been increased by 96% .

So you must review your channels and try to focus on what channels are being used by your audience. Try to re-organise your efforts there. If you are not sure, try to conduct a research on consumer behaviour or you can talk to your members of target market directly, and can come out with better solution. Try not to avoid but to engage your customers with your organisation in this crisis time. It helps a lot.

Collateral Damage:

You must keep a look on the social media channels and website- as are they really saying right rights about you and your company. If they are not providing correct thing about your company, it can hamper your business image. It can also create damage to brand loyalty and your brand might take a lot of time to repair that damage.

Provide and change message Pattern

You have to change your message patterns according to the circumstances to engage your audience. As business status has undergone changes from past few months, it is highly necessary to change.

You have ask yourself that in this crisis time, what your product can alleviate benefit. If your product cannot reduce the pain of customers, your product is of no use.

Make a clear purpose to sell your product and always try to provide correct information regarding the product. Communicating in a a right way also helps to gain customers in this pandemic time and helps in engaging them with your brand.

Engage:

People are looking for their tribes at this particular movement- which group they belong to. So it is the perfect time to engage. It is very help as it taps the challenges of limited shopping opportunities and get solutions to your problems. Try to put fun items and also ask your audience to put and show their own ideas also. There must be two-way communication as one way communication cannot engage any customers.

Each and every brand will have the opportunity to engage their audience. You just have to know the opportunities and act accordingly to fulfil your brand purpose.

Measure your result:

Try to measure your results in every challenging time. It will help a lot to know where your business and brand is lacking behind and what are the future or further steps you need to take to engage or attract more audience to your brand.

So actually in order to engage your customer in this global pandemic time, you need to look into reviewing your channels of communication, check the sites where are your customers right now. Create and re-new your old strategies and messages, check your social media, do they provide right things about your brand, focus on two way or grape-vine communication channel as it engages more customers and lastly try to measure your results.

Energy indisputably a resource on which humanity has been dependent. Without energy, we cannot find or administer medicine to cure disease, prepare food, purify water, drive our cars etc. the current energy need is 15TW and this number is projected to increase.in now a days we are more reliable on fossil fuel. Fossil fuels are also a large source pollution and also a non-renewable source of energy. As solar energy is a renewable source of energy so we are likely to shift our energy consumption from the non-renewable forms to the renewable forms.

Hydroelectricity is electricity generated through generators driven by water movement. It generally consists of barrier blocking a river, making a reservoir, or gathering water pumped in it. The pressure behind a barrel forces down the water pipes to a turbine, if the water is released. This causes the turbine to turn, turning the power generator.

Roughly one sixth of the world’s electricity comes from this renewable energy method. It generates less pollution than steam engine fires. This way, most power is available in some places such as Norway and Québec.

Most hydropower stations have a water tank, a gate or a valve to check the water flow out of the tank and an outlet or place where the water flows downward. Just before water pours down a dam or flows through a hill, water gains potential energy. As water flows downhill, the potential energy is transformed into film energy. The waste water can be used to generate electricity from a turbine ‘s blades and distributed to customers of the power plant.

Two types of hydropower plants are available, the most common of which is a impoundment facility. A dam is used to monitor the water flow stored in a pool or reservoir in the impoundment facility. Water is released from the dam if more energy is needed. After water is released, gravity moves and the water travels through the turbine downwards. When the turbine blades spin, a generator is powered.

A diversion facility is another form of hydroelectric power plant. This kind of plant is peculiar because it is not dam-free. It uses a variety of channels instead for the flow of water from the river to the generator turbines.

The ability to function as a peak power plant is an significant benefit of hydroelectric dams. The dam only holds more water as demand for electricity falls. The water stored in a storage tank can be released, so energy can be produced quickly (let go) when needed. Some hydro generators use pumped energy storage (often in the night) to store excess energy, pumping water into a tank by electricity. When demand rises, electricity can be produced. Hydropower is also a good fit for lower intermittent power sources. This versatility. Hydroelectricity can be generated when the wind does not blow or the sun is not bright.

The construction of large water dams will harm the ecosystem. In 1983, in response to a massive public outrage, the Australian government prevented Tasmania from creating a dam on the Gordon River. The dam was overflowing the river Franklin. The Chinese Three Gorges Dam is the largest hydropower projects in the world and the world’s biggest power plant. The barracks flooded an immense city, needing a population of 1.2 million. Scientists concern themselves with many of the dam concerns such as noise, silt and the possibility of the dam breaking.