INTRODUCTION

Digital marketing is the response to marketing your goods and services through digital means. Digital marketing is done through the Internet. We can connect to it through internet, computer, mobile phone, laptop, website advertisements or any other applications.

The first few attempts were made in the 1980s to establish a digital market but this was not possible. Its name and usage started in the late 1990s. Digital marketing is a simple way to reach new customers. It carries out marketing activities. It can also be called online marketing. Digital marketing is marketing to reach more people in less time. It is a technological developing area.

TYPES OF DIGITAL MARKETING

(i) Search engine optimization or SEO: This is a technical medium that places your website at the top of the search engine results which increases the number of visitors. For this, we have to make our website according to keyword and SEO guidelines.

(ii) Social Media Marketing: Social media is made up of many websites – such as Facebook, Twitter, Instagram, LinkedIn, etc. Through social media, a person can express his views in front of thousands of people. You are well aware of social media. When we see this site, we see advertisements on it at certain intervals, it is effective and effective means for advertising.

(iii) Email Marketing: E-mail marketing is the delivery of your products via email to any company. Email marketing is necessary for every company in every way, because any company gives new offers and discounts to customers on time, for which email marketing is an easy way.

(iv) YouTube Channel: Social media is a medium in which producers have to communicate their products directly to the people. People can also express their reaction on this. This is the medium where there is a crowd of many people or just say that a large number of users / viewers live on YouTube. It is an easy and popular way to make your product visible to the public by making videos.

(v) Affiliate Marketing: The remuneration that is earned by advertising products through websites, blogs or links is called Affiliate Marketing. Under this, you create your link and put your product on that link. When a customer buys your product by pressing that link, you get hard on it.

(vi) Pay per click advertising or PPC marketing: The advertisement which you have to pay to see is called Pay Per Click Advertising. As it is being known by its name that money is deducted by clicking on it. This is for every type of advertisement. These advertisements keep coming in between. If someone sees these advertisements, then money is deducted. It is also a type of digital marketing.

(vii) Apps Marketing: Making different apps on the Internet to reach people and promote their product on it is called apps marketing. This is the best way of digital marketing. Nowadays a large number of people are using smart phones. Big companies make their apps and make the apps accessible to the people.

IMPORTANCE OF DIGITAL MARKETING

Digital marketing is capable of functioning through the Internet. Today’s society is struggling with scarcity, so digital marketing has become necessary. Every person is connected to the internet, they can use it easily everywhere. If you ask to meet someone, they will say I do not have time, but on the social site, they will have no problem talking to you. Given all these things, digital marketing is making its way in this era.

The public can easily get their favorite and necessary goods through the internet as per their convenience. Now people avoid going to the market, in such a situation, digital marketing helps the business to reach its products and services logo. Digital marketing can show different types of the same item in a short period of time and consumers can quickly consume what they like. Through this, the consumer goes to the market to enjoy the goods, the time it takes to come and go .It has become necessary in the present tense. The trader is also getting help in business. He can also connect with more people in a short time and can convey the characteristics of his product to the consumer.

FUTURE OF DIGITAL MARKETING

Change is the law of nature. Today’s life is the age of the Internet. People of all varnas are connected to the Internet today, due to all this it is easy to collect all the people in one place, which was not possible in the first time. Through internet, we can also establish the connection of all businessmen and customers. The demand for digital marketing is being seen very strongly in the present times. The merchant who is making his goods is easily passing on to the customer. This is giving a boost to digital business.

Earlier, had to resort to advertisements. The customer looked at him, then liked, then he bought it. But now goods can be sent directly to the consumer. Every person is using Google, Facebook, YouTube, etc., through which the trader shows his product to the customer. This trade is within the reach of all – traders and consumers too. Every person gets every use thing without any hard work. The businessman does not even have to think of resorting to newspapers, posters, or advertisements. In view of the convenience of all, there is demand for it. People’s trust is also moving towards the digital market. This is a matter of joy for a businessman. The saying goes, “What you see is what sells” – the digital market is a good example of this.

INTRODUCTION

Feminism is a social and political movement that advocates for the rights of women on the grounds of equality of sexes. It does not deny the biological differences between the sexes but demands equality in opportunities. It covers everything from social and political to economic arenas. In fact, feminist campaigns have been a crucial part of history in women empowerment. The feminist campaigns of the twentieth century made the right to vote, public property, work and education possible. Thus, an essay on feminism will discuss its importance and impact.

KINDS OF FEMINISM

1.Liberal Feminism: It attempts to focus on women’s individuality and independence. It demands equality and liberty. Freedom of choices is the key to development. Some of the notable Liberal Feminists are Abigail Adams and Mary Wollstonecraft.

2.Radical Feminism: The body of Feminism that arose from the civil liberties movement of 1967-68. Radical Feminism believes the male -capitalist mentality as well as the forces of the state to be the sole reason for women’s oppression.

3.Marxist and Socialist Feminism: The Marxist Feminism believes that to liberate women from age-old oppression, the forces of the capitalist society need to be overthrown; otherwise, equality of sexes cannot be achieved.

4.Cultural Feminism: Cultural Feminism is a more recent transformation of radical Feminism. Radical Feminism tried to transform the dominant patriarchal society into a more inclusive one. However, Cultural Feminism is an attempt to create an alternative to the dominant society and try to increase its acceptance.

5.Eco Feminism: Eco Feminism is more of a spiritual ideology which beliefs on the exploitation of patriarchal resources to be the solution for women’s liberation.

IMPORTANCE OF FEMINISM

Feminism is not just important for women but for every sex, gender, caste, creed and more. It empowers the people and society as a whole. A very common misconception is that only women can be feminists. It is absolutely wrong but feminism does not just benefit women. It strives for equality of the sexes, not the superiority of women. Feminism takes the gender roles which have been around for many years and tries to deconstruct them.

This allows people to live freely and empower lives without getting tied down by traditional restrictions. In other words, it benefits women as well as men. For instance, while it advocates that women must be free to earn it also advocates that why should men be the sole breadwinner of the family? It tries to give freedom to all. Most importantly, it is essential for young people to get involved in the feminist movement. This way, we can achieve faster results. It is no less than a dream to live in a world full of equality.

Thus, we must all look at our own cultures and communities for making this dream a reality. We have not yet reached the result but we are on the journey, so we must continue on this mission to achieve successful results.

IMPACT OF FEMINISM

Feminism has had a life-changing impact on everyone, especially women. If we look at history, we see that it is what gave women the right to vote. It was no small feat but was achieved successfully by women. Further, if we look at modern feminism, we see how feminism involves in life-altering campaigns. For instance, campaigns that support the abortion of unwanted pregnancy and reproductive rights allow women to have freedom of choice. Moreover, feminism constantly questions patriarchy and strives to renounce gender roles. It allows men to be whoever they wish to be without getting judged. It is not taboo for men to cry anymore because they must be allowed to express themselves freely. Similarly, it also helps the LGBTQ community greatly as it advocates for their right too. Feminism gives a place for everyone and it is best to practice intersectional feminism to understand everyone’s struggle.

CONCLUSION

The key message of feminism must be to highlight the choice in bringing personal meaning to feminism. It is to recognize other’s right for doing the same thing. The sad part is that despite feminism being a strong movement, there are still parts of the world where inequality and exploitation of women take places. Thus, we must all try to practice intersectional feminism.

INTRODUCTION

Poverty refers to a situation in which a person remain underprivileged from the basic necessities of life. In addition, the person does not have an inadequate supply of food, shelter, and clothes. In India, most of the people who are suffering from poverty cannot afford to pay for a single meal a day. Also, they sleep on the roadside; wear dirty old clothes. In addition, they do not get proper healthy and nutritious food, neither medicine nor any other necessary thing.

CAUSES OF POVERTY

The rate of poverty in India is increasing because of the increase in the urban population. The rural people are migrating to cities to find better employment. Most of these people find an underpaid job or an activity that pays only for their food. Most importantly, around crores of urban people are below the poverty line and many of the people are on the borderline of poverty. Besides, a huge number of people live in low-lying areas or slums. These people are mostly illiterate and in spite of efforts their condition remains the same and there is no satisfactory result.

Furthermore, there are many reasons that we can say are the major cause of poverty in India. These causes include corruption, growing population, poor agriculture, the wide gap of rich and poor, old customs, illiteracy, unemployment and few more. A large section of people are engaged in an agricultural activity but the activity pays very less in comparison to the work done by employees. Also, more population needs more food, houses and money and in the lack of these facilities the poverty grows very quickly. In addition, being extra poor and extra rich also widens the gap between the rich and poor. Moreover, the rich are growing richer and the poor are getting poorer creating an economic gap that is difficult to fill up.

EFFECTS OF POVERTY

It affects people living in a lot of ways. Also, it has various effects that include illiteracy, reduced nutrition and diet, poor housing, child labor, unemployment, poor hygiene and lifestyle, and feminization of poverty, etc. Besides, this poor people cannot afford a healthy and balanced diet, nice clothes, proper education, a stable and clean house, etc. because all these facilities require money and they don’t even have money to feed two meals a day then how can they afford to pay for these facilities.

SOLUTION FOR POVERTY ERADICATION

For solving the problem of poverty it is necessary for us to act quickly and correctly. Some of the ways of solving these problems are to provide proper facilities to farmers. So, that they can make agriculture profitable and do not migrate to cities in search of employment. Also, illiterate people should be given the required training so that they can live a better life. To check the rising population, family planning should be followed. Besides, measures should be taken to end corruption, so that we can deal with the gap between rich and poor.

CONCLUSION

Poverty is not the problem of a person but of the whole nation. Also, it should be deal with on an urgent basis by the implementation of effective measures. In addition, eradication of poverty has become necessary for the sustainable and inclusive growth of people, society, country, and economy.

INTRODUCTION

Unemployment is a very serious issue not only in India but in the whole world. There are hundreds and thousands of people out there who do not have employment. Besides, the problems of unemployment are very severe in India because of the growing population and demand for jobs. Moreover, if we neglect this problem then it will be going to become the reason for the doom of the nation.

MEANING OF UNEMPLOYMENT

Unemployment refers to a situation in which a skilled and talented people wanted to do a job. But cannot find a proper job due to several reasons.

TYPES OF UNEMPLOYMENT

The various types of unemployment include disguised unemployment, seasonal unemployment, open unemployment, technological unemployment, structural unemployment. Besides, some other unemployment is cyclic unemployment, educated unemployment, underemployment, frictional unemployment, chronic unemployment, and casual unemployment. Above all, seasonal unemployment, under unemployment, and disguised unemployment are the most common unemployment that is found in India.

REASONS FOR UNEMPLOYMENT

In a country like India, there is much reason for a large section of the population for being unemployed. Some of these factors are population growth, slow economic growth, seasonal occupation, slow growth of the economic sector, and fall in the cottage industry. Moreover, these are the major reason for unemployment in India. Also, the situation has become so drastic that highly educated people are ready to do the job of a sweeper. Besides, the government is not doing his work seriously.

Apart from all these, a large portion of the population is engaged in the agricultural sector and the sector only provides employment in harvest or plantation time. In addition, the biggest reason of unemployment in India is its vast population which demands a large number of jobs every year which the government and authorities are unable to provide.

CONSEQUENCES OF UNEMPLOYMENT

The various consequences of unemployment include increase in poverty, an increase in crime rate, exploitation of labor, political instability, mental health, and loss of skills. As a result, all this will eventually lead to the demise of the nation.

INITIATIVE BY THE GOVERNMENT

The government has taken the problem very seriously and have taken measures to slowly reduce unemployment. Some of these schemes includes IRDP (Integrated Rural Development Programme), DPAP (Drought Prone Area Programme), Jawahar Rozgar Yojana, Employment Assurance Scheme, NRY (Nehru Rozgar Yojana), Training for self-Employment, PMIUPEP (Prime Minister’s Integrated Urban Poverty Eradication Program), employment exchange, Employment Guarantee Scheme, development of organized sector, small and cottage industries, employment in forging countries, and Jawahar Gram Samridhi Yojana and few more. Besides, these schemes the government also make some rules flexible, so that employment can be created in the private sector also.

CONCLUSION

The problem of unemployment in India has reached a critical stage. But, now the government and local authorities have taken the problem seriously and working on it to reduce unemployment. Also, to completely solve the issue of unemployment we have to tackle the main issue of unemployment that is the vast population of India.

INTRODUCTION

It is said that it is easy to learn and maintain bad habits but it is very difficult to switch them back. The issue of a healthy lifestyle is very serious but the people take it very lightly. Often, it is seen that the people take steps to improve their lifestyle but due to lack of determination quits in the midway.

Moreover, for a healthy lifestyle is it important that you take small and one-step at a time. Also, do not go overboard with it. Besides, this healthy lifestyle will help you in life in a lot of ways.

HABITS FOR A HEALTHY LIFESTYLE

For keeping your body and mind healthy you have to follow certain rules that will help you achieve your goal. Besides, there are certain measures that will help you to stay healthy. First of all, for being healthy you have to plan and follow a strict diet. This diet should contain all the essential minerals and vitamins required by the body. Also, eat only healthy food and avoid junk and heavily carbohydrate and fatty food.

In addition, wake up early in the morning because first of all, it’s a healthy habit. Secondly, waking up early means you can get ready for your work early, spend some quality time with your family. Besides, this decides time for your sleep and sleep early because it de-stresses body. Doing exercise regularly makes your body more active and it also releases the pent-up stress from the muscles.

Avoid the mobile- the biggest drawback of this generation is that they are obsessed with their mobile phones. Moreover, these phones cause many physical and mental problem for them. So, to avoid the negative effects of mobile the usage volume of them should be reduced. Connecting with positive minds because the more you indulge with these people then less you will go to the negative side.

BAD HABITS TO BE AVOIDED

Bad habits affect our healthy lifestyle. These habits can cause much harm to not only to the body but to the society too. In addition, these habits are also the cause of many evils of society. The major healthy lifestyle destroying habits are smoking, drinking, junk food, addiction, meal skipping, and overuse of pills.

All these activities severely damage body parts and organs which cannot be replaced easily. Besides, they not only cause physical damage but mental damage too.

BENEFITS OF A HEALTHY LIFESTYLE

A healthy lifestyle has many benefits not only for the body but for the mind too. Also, if you follow a healthy lifestyle then you can reduce the risk of having cancer, heart disease, diabetes, obesity, and osteoporosis.

To sum it up, we can say that there are various benefits of living a healthy lifestyle. Also, a healthy lifestyle has many benefits to your social as well as personal life. Besides, it improves the relationships in the family. Most importantly, the person who lives a healthy lifestyle lives longer as compared to those who do not.

CONCLUSION

If you do maintain a healthy lifestyle, there are many benefits, and not only for your body. Some are maintaining a healthy weight, reducing risk of developing heart disease, increasing energy levels, assisting a healthy immune system, and it helps you to be more social. Having a healthy lifestyle is crucial for giving your body everything that it needs.

INTRODUCTION

Afforestation is the creation of a forest or tree stand in a region where no earlier vegetation cover existed. Forests provide us with oxygen and are an essential condition for survival. Our country’s population increase has contributed to a decrease in the forest area. The forests that purify the air were cut down, and new towns and factories were built in their place.

Not only has this impacted the world, but it has also affected us the most because we have disrupted the balance of nature that was important to our survival. Hence, recognising the value of afforestation is the need of the hour. March 21st is the UN International Day of Forests, which promotes forest and trees’ importance in our lives. Also, Van Mahotsav is an annual one week tree planting festival in India, celebrated in the 1st week of July.

SIGNIFICANCE OF AFFORESTATION

“Afforestation” is important in India, as rapid deforestation occurs in many areas where new industries and urbanisation are emerging. The Western Ghats in India are renowned for their lush green mountains, beautiful rice fields, waterfalls and blooming environment. Due to the factories and heavy construction work, these mountain valleys are continually eroding. Widespread deforestation has led to devastating flooding and landslides. It is also possible to quote the value of “afforestation” for forest protection to safeguard the wildlife. The wild animals face a dearth of inhabitable forest regions and the land is being cleared for agricultural and industrial purposes.

ECONOMIC IMPORTANCE OF AFFORESTATION

Forests are a source of renewable energy and contribute significantly to economic growth. They play a significant role in improving environmental sustainability. As per the 2007 assessment, the country’s forest cover is 690,899 km2 which is 21.02 percent of its geographical area. Very dense forest forms 83,510 km2 (2.54 percent), moderately dense forest for 319,012 km2 (9.71 percent) and open forest forms 288,377 km2 (8.77 percent) of the geographical area protected by the scrub for 41,525 km2 (1.26 per cent).

BENEFITS OF AFFORESTATION

Forests are providing raw materials for pulp, panel goods, matching wood and other wood industry. Forests are also a source of various minor but essential items such as bamboo, canes, grasses, essential oils, medicinal plants, lacquer, resins, fatty oils, fats, gum, tanning content, painting, animal products, etc. Any of these goods are precious foreign currency earners. Forests play a crucial role in our country’s economy. They produce a range of forest products, major and small. Timber and firewood are big items.

These are used for industrial purposes and charging. Forests offer natural protection against storms of dust, hot winds and erosion. According to an estimate, we consume four times as much wood as is regenerated each year in the forests and other tree lands. If this plundering of forests is avoided, the resources of forests in India will soon become extinct.

NATIONAL AFFORESTATION PROGRAM

The overall objective of the National Afforestation Programme (NAP) scheme is the ecological restoration of degraded forests and to develop the forest resources with peoples’ participation, with a focus on improvement in livelihoods of the forest-fringe communities, especially the poor. 

NAP aims to support and accelerate the on-going process of devolving forest conservation, protection, management, and development functions to the Joint Forest Management Committees (JFMCs) at the village level, which are registered societies. 

COMPONENTS OF THE SCHEME

The major components of the scheme include; 

Afforestation under Seven plantation models

Maintenance of previous years plantations and Ancillary Activities like soil and moisture conservation activities (SMC)

Fencing, overheads, monitoring, and evaluation (M&E)

Micro-planning,Awareness-raising and Entry Point Activities (EPA) etc.

CONCLUSION

Afforestation is the most important program every people in the world should follow to save the future. For that awareness programs should be conducted among the general public for the benefit of the forest. People should be encouraged to create their own forests. So the public forest should be quiet among the local people. Forests can conserve soil. Some seasonal rains are also important. Rivers, hilly areas, and uncultivated fields must be put to good use by planting trees.

Afforestation can help conserve wildlife, herbal remedies, and a number of other things that are important for mankind. Forest conservation is equally important. Strict laws should be enacted to protect forests. Since people do not know much about forests, they cut down trees for various purposes. People should be educated about the negative effects of deforestation and the beauty of the forest, which means that afforestation helps to balance the earth’s water cycle that develops humanity in the world for many generations.

1. Importance of Olympics:

China is a country where people give a lot of emphasis on sports in the Olympics. As we are already aware cricket isn’t a part of the Olympics. Also the fact that cricket has a very less chance to feature in Olympics in future. Hence cricket isn’t popular sport in China. 

Although China has its national cricket team, China cricket team is not considered as a part of regular international cricket playing nation. 

As other sports in China gets much more attention than cricket, cricket in China isn’t popular like many other sports.

Chinese team and players have a very good track record in the Olympics. China usually ranks 2nd in the medals tally in Olympics.

The big reason behind the above fact is China invest a lot in other sports like Football, Table Tennis, Badminton etc. As a result apart from Basketball and Football Chinese players are considered best in sports like badminton and Table Tennis.

So in short, too much importance on sports of the Olympics is one of the biggest reason why China doesn’t play cricket.

2. British Rulers Impact:

Britishers have ruled in major of the world in the past. Countries like India, Pakistan, Bangladesh, Nepal were ruled by the British. So it’s quite obvious why cricket is popular sports in these nations as Cricket is originated from England. On the other hand, China was never colonised by British rulers while all the other cricket playing nations were ruled by Britishers for so long.

Britisher’s kings used to play and organise a lot of cricketing matches for entertainment & to follow their culture.

So that’s one of the biggest reason why countries like India, Pakistan, Australia plays cricket & China doesn’t play cricket as China never came under English Dominion.

One more factor which plays an important role is that China isn’t a former commonwealth country. 

3. Global Recognition:

Sports like football, tennis are recognised all over the Globe. But initially, only 22 nations used to play cricket. However, now there are around 100 nations which are connected with ICC (International Cricket Council). 

But as cricket is not recognised globally, making it popular in a huge country like China that too without any Cricketing culture is phenomenally difficult. Also, the fact that – to grow in a particular field or sports you need to have a role model in that field. Chinese kids lack role models as cricket is not popular sports in China.

Many countries don’t play cricket but there are teams like Germany, Italy & Argentina plays cricket but they are not noticeable.

China women’s team recently took part in the Women’s World T-20 qualifiers, and they played well to some extent. But the problem is that they didn’t play a noticeable level of cricket & hasn’t made their mark.

Cricket is slowly getting a place in sports in China. According to Wikipedia cricket is now played in nine cities in China, namely Beijing, Shanghai, Shenyang, Dalian, Guangzhou, Shenzhen, Chongqing, Tianjin and Jinan. More than 150 schools have been involved.

India-Pakistan matches are already very popular, now imagine what if China also comes to the cricket ground, it will become an interesting thing. However it doesn’t seem happening anytime soon, still we hope that we would see China playing cricket some day.

INTRODUCTION

Social Media is a tool that is becoming quite popular these days because of its user-friendly features. Social media platforms like Facebook, Instagram, Twitter and more are giving people a chance to connect with each other across distances. In other words, the whole world is at our fingertips all thanks to social media. The youth is especially one of the most dominant users of social media. All this makes you wonder that something so powerful and with such a massive reach cannot be all good. Like how there are always two sides to a coin, the same goes for social media. Subsequently, different people have different opinions on this debatable topic.

ADVANTAGES OF SOCIAL MEDIA

When we look at the positive aspect of social media, we find numerous advantages. The most important being a great device for education. All the information one requires is just a click away. Students can educate themselves on various topics using social media. Moreover, live lectures are now possible because of social media. You can attend a lecture happening in America while sitting in India.

In addition, it strengthens bonds with your loved ones. Distance is not a barrier anymore because of social media. For instance, you can easily communicate with your friends and relatives overseas. Furthermore, as more and more people are distancing themselves from newspapers, they are depending on social media for news. You are always updated on the latest happenings of the world through it. A person becomes more socially aware of the issues of the world.

Most importantly, it also provides a great platform for young budding artists to showcase their talent for free. You can get great opportunities for employment through social media too. Another advantage definitely benefits companies who wish to promote their brands. Social media has become a hub for advertising and offers you great opportunities for connecting with the customers

DISADVANTAGES OF SOCIAL MEDIA

Despite having such unique advantages, social media is considered to be one of the most harmful elements of society. If the use of social media is not monitored, it can lead to grave consequences. It is harmful because it invades your privacy like never before. The oversharing happening on social media makes children a target for predators and hackers. It also leads to cyberbullying which affects any person significantly.

Thus, the sharing on social media especially by children must be monitored at all times. Next up is the addition of social media which is quite common amongst the youth. This addiction hampers with the academic performance of a student as they waste their time on social media instead of studying. Social media also creates communal rifts. Fake news is spread with the use of it, which poisons the mind of peace-loving citizens.

CONCLUSION

In short, surely social media has both advantages and disadvantages. But, it all depends on the user at the end. The youth must particularly create a balance between their academic performances, physical activities, and social media. Excess use of anything is harmful and the same thing applies to social media. Therefore, we must strive to live a satisfying life with the right balance.

INTRODUCTION

Female infanticide is the intentional killing of baby girls due to the preference for male babies and from the low value associated with the birth of females.’ These practices arise in areas where cultural norms value male children over female children.

CAUSES OF FEMALE INFANTICIDE

This anti-female bias is by no means limited to poor families. Much of the discrimination is to do with cultural beliefs and social norms. These norms themselves must be challenged if this practice is to stop. The practice of female de-selection in India could be attributed to socio-economic reasons. Studies in India have indicated three factors of female de-selection in India, which are economic utility, sociocultural utility, and religious functions.The factor as to economic utility is that studies indicate that sons are more likely than daughters to provide family farm labor or provide in or for a family business, earn wages, and give old-age support for parents.

Upon marriage, a son makes a daughter-in-law an addition and asset to the family providing additional assistance in household work and brings an economic reward through dowry payments, while daughters get married off and merit an economic penalty through dowry charges. The sociocultural utility factor of female de-selection is that, as in China, in India’s patrilineal and patriarchal system of families is that having at least one son is mandatory in order to continue the familial line, and many sons constitute additional status to families.

The final factor of female de-selection is the religious functions that only sons are allowed to provide, based on Hindu tradition, which mandate that sons are mandatory in order to kindle the funeral pyre of their late parents and to assist in the soul salvation.

EFFECTS OF FEMALE INFANTICIDE

The major effect of female infanticide is that it is leading to an imbalance in the sex ratio which is increasing. The number of female children per male child has decreased from 972/1000 to 929/1000 in 1991 and 914 per 1000 boys in 2011 census and it is still decreasing.  Female infanticide is causing a stiff decrease in the female’s population which is a great concern. The child sex ratio is not uniform across the states in India. The states like Haryana, Delhi, Himachal Pradesh and Chandigarh, the ratio has declined to 900 girls per 1000 boys. There are more number of boys than that of girls due to which the difficulty of finding girls for marriage is increasing and this in turn is becoming one of the major causes of female trafficking in India. In areas like Haryana the females are being sold illegally from areas like west Bengal and Assam. This situation is further creating social deprivation for girls.

Talking about social effects, female foeticide pressurises women (by their own families) to have a son as a child and they are being subjected to mental, and physical torture and abandonment as well when she refuses to have sex determination test. Female infanticide thus in a way is augmenting social maltreatment of women. The gender imbalance caused due to infanticide is demonstrating patriarchal norms of the society even more strongly and women being afraid of the discrimination, ill-treatment that her girl would be facing are supporting the idea of pre natal determination of sex.  The crime rate against women are increasing and rape, abduction, trafficking, sexual exploitation are some of the major crimes women are facing right now and which is a matter of great lookout.

LAWS AND POLICIES OF THE GOVERNMENT

Understanding the earnestness of the situation and due to above mentioned effects various laws and policies are passed in this regard. Government passed its first law – ‘Medical Termination of Pregnancy Act 1971’, that made abortion legal in almost all states across the country, subject to certain conditions like – medical health of the mother and rape. But as there are certain loopholes in this Act as due to the advancement in technologies there are chances of people misusing it majorly. In 1980s sex diagnosis technologies were made available which led to massive abuse and an increase in number of female foeticide cases. Due to which Government passed ‘Pre Natal Diagnostic Techniques Act’ in 1994. The law was amended in 2004 and is now known as ‘Pre-Conception and Pre-natal Diagnostic Techniques (Regulation and Prevention of Misuse) (PCPNDT) Act.

A law named ‘Female Infanticide Prevention Act 1870 was passed in British India to prevent Female infanticide in India. Some of the other Acts passed for the controlling this are – ‘Dowry Prohibition Act 1961’, Immoral Traffic Prevention Act 1986, ‘Ban on Ultrasound testing 1996’ and many more.  In Indian constitution and Indian Penal Code also there are certain provisions regarding the same. Article 21 of the constitution talks about right to life thereby giving certain rights to a pre born child as well. Section 312 read with Medical termination of Pregnancy Act,  imposes certain restrictions limiting the time of 20 weeks in every abortion other than the ones pertaining to medical conditions. Sections 312- 316 of the IPC 1860 deals with miscarriage where section 312- deals with causing miscarriage, Section 313- talks about causing miscarriage without women’s consent, Section 314 with death caused by an act with intent to cause miscarriage, Section 315 -Act done with intent to prevent child being born alive or to cause it to die after birth and Section 316 talks about ‘Causing death of quick unborn child by act amounting to culpable homicide.

CONCLUSION

India has always been a male dominant country and since ages women were persecuted towards the patriarchal norms. But now women are fighting back these notions of the society and are being ahead in every filed. The policies initiated by the government and laws made to fortify and escalate the women are becoming backbone of the women. But still there is a lot that is needed to be done to curb such social evils in India from the roots.

But the laws and government are not enough to eradicate these evil practices; this won’t stop unless we choose to stop it. We need to educate people, we need to create social awareness at our level and we should support girls so that they would be empowered and be independent. Women are pride of our country. Our culture considered women as Shakti, as wealth and therefore the onus is on us to save the girl and prevent a taboo in our culture. We should remember ‘Don’t kill a girl in the womb when she can bring the country to gloom’.

MEANING

Insurance is a legal agreement between two parties i.e. the insurance company (insurer) and the individual (insured). In this, the insurance company promises to make good the losses of the insured on happening of the insured contingency. The contingency is the event which causes a loss. It can be the death of the policyholder or damage/destruction of the property. It’s called a contingency because there’s an uncertainty regarding happening of the event. The insured pays a premium in return for the promise made by the insurer.  

WORKING OF INSURANCE

The insurer and the insured get a legal contract for the insurance, which is called the insurance policy. The insurance policy has details about the conditions and circumstances under which the insurance company will pay out the insurance amount to either the insured person or the nominees. Insurance is a way of protecting yourself and your family from a financial loss. Generally, the premium for a big insurance cover is much lesser in terms of money paid. The insurance company takes this risk of providing a high cover for a small premium because very few insured people actually end up claiming the insurance. This is why you get insurance for a big amount at a low price. Any individual or company can seek insurance from an insurance company, but the decision to provide insurance is at the discretion of the insurance company. The insurance company will evaluate the claim application to make a decision. Generally, insurance companies refuse to provide insurance to high-risk applicants.  

TYPES OF INSURANCE IN INDIA

Life insurance

Life insurance is insurance on your life. You buy life insurance to make sure your dependents are financially secured in the event of your untimely demise. Life insurance is particularly important if you are the sole breadwinner for your family or if your family is heavily reliant on your income. Under life insurance, the policyholder’s family is financially compensated in case the policyholder expires during the term of the policy.

Health insurance

Health insurance is bought to cover medical costs for expensive treatments. Different types of health insurance policies cover an array of diseases and ailments. You can buy a generic health insurance policy as well as policies for specific diseases. The premium paid towards a health insurance policy usually covers treatment, hospitalization and medication costs.

Car Insurance

In today’s world, a car insurance is an important policy for every car owner. This insurance protects you against any untoward incident like accidents. Some policies also compensate for damages to your car during natural calamities like floods or earthquakes. It also covers third-party liability where you have to pay damages to other vehicle owners.

Education Insurance

The child education insurance is akin to a life insurance policy which has been specially designed as a saving tool. An education insurance can be a great way to provide a lump sum amount of money when your child reaches the age for higher education and gains entry into college (18 years and above). This fund can then be used to pay for your child’s higher education expenses. Under this insurance, the child is the life assured or the recipient of the funds, while the parent/legal guardian is the owner of the policy. You can estimate the amount of money that will go into funding your children’s higher education using Education Planning Calculator.

Home Insurance

We all dream of owning our own homes. Home insurance can help with covering loss or damage caused to your home due to accidents like fire and other natural calamities or perils. Home insurance covers other instances like lightning, earthquakes etc.

TAX BENEFITS ON INSURANCE

Apart from the safety and security benefits of buying insurance, there are also the income tax benefits that you can avail. Life insurance premium of up to ₹1.5 lakh can be claimed as a tax-saving deduction under Section 80C. Medical insurance premium of up to ₹25,000 for yourself and your family and ₹25,000 for your parents can be claimed as a tax-saving deduction under Section 80D. These claims have to be made at the time of e-filing income tax returns.  

CONCLUSION

Be it life insurance, health insurance or general insurance, you can buy an insurance policy offline as well as online. Just like there are insurance agents who will help you buy a policy, there are websites as well that you can buy a policy from. Ensure that you have done your research before choosing and investing in an insurance policy.  

INTRODUCTION

Water is one of the natural resources available on earth. 97% of water is filled in the oceans in the form of salt water. These are useless to drink. Of the remaining 3% of water, 2% water is found as icebergs in the polar region of Antarctica. These are also useless for human consumption. The remaining 1% is water available for human consumption only. Even though water is a renewable source through the hydrological cycle in nature, the functioning of the cycle is disturbed due to a few reasons.

1)Overconsumption

2) Climatic changes affecting the monsoons.

As we know that water is being polluted by various sources. Therefore, we have to conserve water and minimize water pollution on earth. Even low-volume drinking water is concentrated in certain areas rather than evenly distributed over land. Due to the increase in population and volatile agricultural activities, water quality and quantity have declined. The prevalence of droughts has increased. Therefore it is the right time to conserve water.

Many methods have been adopted to conserve water for a long time. Water is collected from many sources for domestic, agricultural, and industrial purposes. These include drinking water wells, borewells, ponds, rivers, irrigation lakes, and supply canals. Groundwater exploitation has also increased with the use of electric pump sets, resulting in further deterioration of water availability. Over the past 2 to 3 decades, groundwater availability has declined sharply, and many irrigation wells and bore wells have dried up. Rainwater harvesting is essential to recharge and maintain groundwater balance.

METHODS OF WATER CONSERVATION

There are several methods for conserve water. They are

Drip irrigation:- Drip irrigation is a popular micro-irrigation system used in agriculture. Through this system, water is delivered in the form of a drop to the plant roots. This can save water and nutrients.

Seepage pits:- It is possible to collect rainwater by digging seepage pits in one corner of each farm on farmland.

Check dams:- Check dams are constructed at suitable places where water is supposed to be overflowing and is wasted.

Rainwater harvesting:- Rainwater harvesting is the best method of collecting rainwater or recharging the under groundwater with rainwater.

SIMPLE TIPS FOR WATER CONSERVATION

First, we must stop wasting water in our homes. If everyone follows all these steps, we can prevent pollution on earth and conserve drinking water. Our government has set up several schemes to prevent pollution and water conservation. We must fulfill our responsibility by following the rules given below.

1.We need to avoid shower baths and tub baths. It is better to use buckets. We should minimize the use of more water as much as possible.

2.We should minimize the use of electricity because the power plants consume tons of water. We need to plant more trees.

3.Washing machines and dishwashers should be loaded fully before using them.

4.Water the plants during the morning and evening. This can reduce the evaporation of water.

5.Rainwater harvesting is one of the best methods to conserve water.

BENEFITS OF WATER CONSERVATION

It minimizes the effects of drought and water shortages. Even though our need for fresh water sources is always increasing because of population and industry growth, the supply we have stays constant. Even though water eventually returns to Earth through the water cycle, it’s not always returned to the same spot, or in the same quantity and quality. By reducing the amount of water we use, we can better protect against future drought years.

It guards against rising costs and political conflict. Failing to conserve water can eventually lead to a lack of an adequate water supply, which can have drastic consequences. These include rising costs, reduced food supplies, health hazards, and political conflict.

It helps to preserve our environment. Reducing our water usages reduces the energy required to process and deliver it to homes, businesses, farms, and communities, which, in turn, helps to reduce pollution and conserve fuel resources.

It makes water available for recreational purposes. It’s not just swimming pools, spas, and golf courses that we have to think about. Much of our freshwater resources are also used for beautifying our surroundings—watering lawns, trees, flowers, and vegetable gardens, as well as washing cars and filling public fountains at parks. Failing to conserve water now can mean losing out on such uses later on.

It builds safe and beautiful communities: Firefighters, hospitals, gas stations, street cleaners, health clubs, gyms, and restaurants all require large amounts of water to provide services to the community. Reducing our usage of water now means that these services can continue to be provided.

CONCLUSION

As human beings, it is our responsibility to conserve water and prevent water pollution. We can’t imagine our life without water. Water is an essential element of all living things. We need to conserve water to provide good quality water for our future generations.

HOW TO KEEP YOURSELF HEALTHY POST COVID-19 

Post covid-19 care:- After recovering from coronavirus infections, it is still an important thing to follow a Healthy lifestyle. After covid-19 infection, it’s important to take adequate precaution from any viruses and even fungus.

Here are 6 things you can do after recovering from coronavirus infection:- 

• Exercise consistently:-  Exercise might seem trouble When you are recovering, and your body is weak. But gradually bringing it to your lifestyle will make you both physically and mentally strong. You can try yoga as well. 
• Have a nutritious diet:- Another basic way to speed your recovery is to have a nutritious meal. Coronavirus makes your body weak and opens the body to a ton of stress. Medecine can also debilitate your body. Does try to have a well organised eating regime. Add organic products ,vegetables,eggs and safe poultry to compensate for the lost appetite.
• Ask for help:- You should understand that you need proper care and rest. That’s why I seek help whenever you need as it will help you to recover in a proper way. You need to conserve your energy and battle fatigue, accept the fact that your body needs enough time to recover.
• Try puzzle or memory exercises :- Coronavirus is also known to damage the memory cells. In order to get back to your memory, invest some time in playing daily puzzles, memory games and exercise to rack your brain. Formulate ways in which you can invigorate the mind. The goal is to be gradual yet accomplish something for your brain cell each day.
• Monitor your alarming signals:- Whether it is breathlessness or a niggling headache. It is important to pay attention to any such alarming symptoms and warning that your body is giving you. Inform your doctor as soon as possible if any such issue turns up. Do not tremble. 
• Give yourself sometime:- Do not expect a sudden bounce back to your previous life as soon as you tested negative. Give yourself some time and gradually move to your old routine. Remember you just fought a devastating illness. Be consistent yet move gradually towards your daily activities rather than just diving straight in.