Color psychology

Color is a communicator. It has a language all its own that we utilize, and culturally participate with, on a daily basis. Color can inspire moods from outside in interior designers and decorators know this. To initiate color choices, color professionals.Mere color,unspoiled by meaning,and unallied with definite form, can speak to the soul in a thousand different ways.

It is used effectively color theory is one of the most powerful tools a designer can wield. Colors are a form of non verbal communication that can speak volumes in a fraction of second. They can instantly set a mood,convey an emotion,invoke a physiological reaction or inspire people to take action.when we harness the right color emotion to help tell a client’s story it can have a powerful effect. Below is a list of PMS colors and their associated moods.

Red :

Evokes strong emotions like passion or intensity, encourages appetite,symbolizes love and danger, Eyes look to red first, it draws attemtion,creates movement and exctiment, Too much red however,feels hostile. Use to stimulate quick decision making, shows to increase respiration rate ,raise blood pressure and enhance metabolism.

Yellow :

A spontaneous yet unstable color, associated with joy, intellect , energy, happiness, and food. Use to attract attention. When overused it can have a disturbing effects, studies have shown that babies cry more in yellow rooms. Cherrful, warm and symbolizes energy and increases metabolism. Yellow also causes the brain to seretonin, giving one a feeling of optismism . That is all well are good but if used wrongly on a brands graphics and especially on a website, and can strain eyes and cause eye fatigue.

Blue :

Number one color preferred by males. Symbolizes trust, loyality, wisdom, confidence, intelligence, faith, truth. Use to promote cleaniness, stability and hi tech products. Shown to supress ones appetite and stimulate productivity.

Orange :

Highly accepted among the younger generation. Associated with tascination, creativity, determination, attraction, encouragement and stimualtion. Effective in promoting food products by stimulating, appetite. Increases oxygen to the brain amd stimulates mental activity.

Green :

The color of nature that involves a healing power. Symbolizes grown relaxation, harmony, freshness and fertility. Use to promote saftey and tranqullity. Stimulates harmony in the brain promoting balance between body and mind.

White :

A depiction of faith and purity. Associated with safety and cleanliness. Use to suggest simplicity and sterlitity in products. Acts as a clean state and helps to promote creativity.

Purple :

The color of royality. Associated with luxury, ambition, wisdom, dignity, independence, creativity and magic. Use when marketing toys to children. Surveys taken have shown that 3/4 of childen prefer that color purple.

Black :

A mysterious yet authoritative color, associated with elegance, formality, fear, death and evil. Use behind bright colors to make them pop. Know to create a slimming effect when worn.

Gray :

Gray is the perfect neutral to work with in a graphics environments and has less reflection than white. Evokes a sense of professionalism and calm. Seen a sleek and high-end and gives one a sense of stability. Too much evokes a feeling of aging, depression and loss.

Pink :

A calming and warm color that evokes love and romance. Pink is a clean and feminine color. Recently however, there has been a backlash against is overuse in product packaging, giving rise to the term ” pink- washed”.

Color Harmony :

Color is similar to musical notes in many ways, and there are certain combinations of colors that are pleasing when put together, approximately called color chords or color Harmonies.

Complementary :

Colors that are opposite of each other on the color wheel are called complementary colors. The high contrast between complementary colors when seen together causes them to stand out more and has a very vibrant look, but can be tricky to use in large doses without being too intense.

Split- Complementary:

Split – complementary is a variation on complementary. It uses one color and the two adjacement colors to its complement to bring the same strong contrast as complementary color combinations,but with less tension.

Analogous :

Using colors next to each other on the color wheel tend to give designs a feeling of unity and serenity. Because these colors are similar in hue, having constrating values is important when using analogous combinations to keep colors distinct from each other.

Triadic :

Triadic combinations are made with three colors located equal distance from each other on the color wheel, such as red, yellow, and blue making a triangular pattern. This harmony has a tendency to be vibrant despite satuartion, and is often more impacting when one color is used more than the others.