Digital Marketing

With the rise in the online world of work, digital marketing is emerging as a crucial field of marketing. In 2019, digital marketing surpassed traditional marketing for the first time. This is due to the fact that, consumers are increasingly getting involved with the online channels. Due to the pandemic, nearly all utilities and services are shifting towards the online mode. In such scenario, digital marketing is increasingly getting popular and necessary to sustain businesses. Digital marketing refers to the marketing that is done using internet or online based technologies like laptops, mobiles, or other digital devices. It is basically advertisements done through digital platforms such as search engines, websites, social media, email, and mobile apps. By implementing an a sound digital marketing strategy, marketers can collect valuable insights into target audience behaviours while opening the door to new methods of customer engagement. Additionally, companies can expect to see an increase in profits.
Digital marketing revolves around 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology.
The first of the 5Ds mainly focuses on digital devices such as smartphones, tablets, desktop computers, TVs, and gaming devices. It mainly deals with the target audience’s interaction and engagement on websites and mobile applications.
Digital platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram etc. Are the preferred platforms to capture the attention of target audience. Digital media revolves around paid, owned, and earned communications channels utilized to build engagement with the target market through several ways such as advertising e-mails, messaging, search engines, and social networks.
Digital data refers audience profiles and engagement patterns with businesses. Digital technology on the other hand focuses on building interactive experiences across a wide range of platforms, from your websites and mobile apps.
To gain an upper hand in the sphere of digital marketing, it is important to understand and creatively utilize the 5Ds for the benefit of the company or business.
There are many platforms that assist in digital marketing. Social media is a great way to promote products or resources organically to brand followers, and engage with consumers. A vast majority of individuals have more than single social media accounts. Platforms like Facebook, Instagram etc. Are very popular and helpful in reaching out to a large audience. Social media platforms allow marketers to reach their prospects in a variety of ways. Marketing teams can use these channels to distribute paid ads and sponsored content. Each platform is different so one can choose accordingly but most have capabilities that allow marketing teams to place ads based on location, job title, interests, age, etc.
E mail marketing is also very useful. It allows organizations to stay connected with prospects and customers, sending them customized newsletters or offers based on past shopping history or brand engagements. Even consumers agree that email plays a role in their purchase decisions. Furthermore, transactional emails are more likely to be opened by subscribers. Digital marketing platforms span several functions in one solution – allowing marketing teams to get a more integrated / holistic view of their campaigns.