DIGITAL MARKETING

Digital Marketing

Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.

Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.”

These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online almost constantly. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.

What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Essentially, if a marketing campaign involves digital communication, it’s digital marketing.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing—email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how each individual tool can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal.

B2B versus B2C digital marketing

Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2.

B2B clients tend to have longer decision-making processes, and thus longer sales funnels. Relationship-building strategies work better for these clients, whereas B2C customers tend to respond better to short-term offers and messages.
B2B transactions are usually based on logic and evidence, which is what skilled B2B digital marketers present. B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
B2B decisions tend to need more than 1 person’s input. The marketing materials that best drive these decisions tend to be shareable and downloadable. B2C customers, on the other hand, favor one-on-one connections with a brand.

Of course, there are exceptions to every rule. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Your strategy always needs to be geared toward your own customer base, whether you’re B2B or B2C.

Types of digital marketing

There are as many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples.

Search engine optimization

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself. The Balance defines it as “the art and science of making web pages attractive to search engines.”

The “art and science” part of SEO is what’s most important. SEO is a science because it requires you to research and weigh different contributing factors to achieve the highest possible ranking. Today, the most important elements to consider when optimizing a web page include:

Quality of content
Level of user engagement
Mobile-friendliness
Number and quality of inbound links

The strategic use of these factors makes SEO a science, but the unpredictability involved makes it an art.

In SEO, there’s no quantifiable rubric or consistent rule for ranking highly. Google changes its algorithm almost constantly, so it’s impossible to make exact predictions. What you can do is closely monitor your page’s performance and make adjustments accordingly.

Content marketing

SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with potential value from a product or service, it offers value for free in the form of written material.

Content marketing matters, and there are plenty of stats to prove it:

84% of consumers expect companies to produce entertaining and helpful content experiences
62% of companies that have at least 5,000 employees produce content daily
92% of marketers believe that their company values content as an important asset

As effective as content marketing is, it can be tricky. Content marketing writers need to be able to rank highly in search engine results while also engaging people who will read the material, share it, and interact further with the brand. When the content is relevant, it can establish strong relationships throughout the pipeline.

Social media marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not far behind.

Because social media marketing involves active audience participation, it has become a popular way of getting attention. It’s the most popular content medium for B2C marketers at 96%, and it’s gaining ground in the B2B sphere as well. According to the Content Marketing Institute, 61% of B2B content marketers increased their use of social media this year.

Social media marketing offers built-in engagement metrics, which are extremely useful in helping you to understand how well you’re reaching your audience. You get to decide which types of interactions mean the most to you, whether that means the number of shares, comments, or total clicks to your website.

Direct purchase may not even be a goal of your social media marketing strategy. Many brands use social media marketing to start dialogues with audiences rather than encourage them to spend money right away. This is especially common in brands that target older audiences or offer products and services not appropriate for impulse buys. It all depends on your company’s goals.

To learn more about how Mailchimp can help with your social media strategy, check out the comparison of our free social media management tools versus others.

Pay-per-click marketing

Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it.

How and when people see your ad is a bit more complicated. When a spot is available on a search engine results page, also known as a SERP, the engine fills the spot with what is essentially an instant auction. An algorithm prioritizes each available ad based on a number of factors, including:

Ad quality
Keyword relevance
Landing page quality
Bid amount

Each PPC campaign has 1 or more target actions that viewers are meant to complete after clicking an ad. These actions are known as conversions, and they can be transactional or non-transactional. Making a purchase is a conversion, but so is a newsletter signup or a call made to your home office.

Whatever you choose as your target conversions, you can track them via your chosen platform to see how your campaign is doing.

Affiliate marketing

Affiliate marketing lets someone make money by promoting another person’s business. You could be either the promoter or the business who works with the promoter, but the process is the same in either case.

It works using a revenue sharing model. If you’re the affiliate, you get a commission every time someone purchases the item that you promote. If you’re the merchant, you pay the affiliate for every sale they help you make.

Some affiliate marketers choose to review the products of just 1 company, perhaps on a blog or other third-party site. Others have relationships with multiple merchants.

Whether you want to be an affiliate or find one, the first step is to make a connection with the other party. You can use a platform designed to connect affiliates with retailers, or you can start or join a single-retailer program.

If you’re a retailer and you choose to work directly with affiliates, there are many things you can do to make your program appealing to potential promoters. You’ll need to provide those affiliates with the tools that they need to succeed. That includes incentives for great results as well as marketing support and pre-made materials.

Native advertising

Native advertising is marketing in disguise. Its goal is to blend in with its surrounding content so that it’s less blatantly obvious as advertising.

Native advertising was created in reaction to the cynicism of today’s consumers toward ads. Knowing that the creator of an ad pays to run it, many consumers will conclude that the ad is biased and consequently ignore it.

A native ad gets around this bias by offering information or entertainment before it gets to anything promotional, downplaying the “ad” aspect.

It’s important to always label your native ads clearly. Use words like “promoted” or “sponsored.” If those indicators are concealed, readers might end up spending significant time engaging with the content before they realize that it’s advertising.

When your consumers know exactly what they’re getting, they’ll feel better about your content and your brand. Native ads are meant to be less obtrusive than traditional ads, but they’re not meant to be deceptive.

Marketing automation

Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.

According to statistics:

90% of US consumers find personalization either “very” or “somewhat” appealing
81% of consumers would like the brands they engage with to understand them better
77% of companies believe in the value of real-time personalization, yet 60% struggle with it

Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:

Collect and analyze consumer information
Design targeted marketing campaigns
Send and post marketing messages at the right times to the right audiences

Many marketing automation tools use prospect engagement (or lack thereof) with a particular message to determine when and how to reach out next. This level of real-time customization means that you can effectively create an individualized marketing strategy for each customer without any additional time investment.

Email marketing

The concept of email marketing is simple—you send a promotional message and hope that your prospect clicks on it. However, the execution is much more complex. First of all, you have to make sure that your emails are wanted. This means having an opt-in list that does the following:

Individualizes the content, both in the body and in the subject line
States clearly what kind of emails the subscriber will get
Offers a clear unsubscribe option
Integrates both transactional and promotional emails

You want your prospects to see your campaign as a valued service, not just as a promotional tool.

Email marketing is a proven, effective technique all on its own: 89% of surveyed professionals named it as their most effective lead generator.

It can be even better if you incorporate other techniques such as marketing automation, which lets you segment and schedule your emails so that they meet your customer’s needs more effectively.

Depression: Screaming that nobody can hear

**what people never understand is the depression isn’t about the outside its about inside.**

There was a little girl filled with happiness and hope, Who wanted to explore the world know more about people and was hoping to get love the way she use to give to others. She was a simple minded girl her life was going great she made alot of friends but little did she know a black whole was waiting for her to consume all her happiness and hope.

What is depression?

**There are wounds that never show on body that are deeper and more hurtful than anything that bleed.**

Depression, also known as major depressive disorder is a common disorderserious medical illness that negatively affects how you feel, the way you think and how you act. Fortunately, it is also treatable. Depression causes feelings of sadness and/or a loss of interest in activities you once enjoyed, basically it causes lack of interest in life. It can lead to a variety of emotional and physical problems and can decrease your ability to function at work and at home.

Symptoms of depression.

**Tears come from the heart and not from the brain.**

Depression symptoms can vary from mild to severe and can include:-

Your mood is depressed for most of the day, especially in the morning.

You feel tired or have a lack of energy almost every day.

You feel worthless or guilty almost every day.

You feel hopeless or pessimistic.

You have a hard time focusing, remembering details, and making decisions.

You can’t sleep, or you sleep too much, almost every day.

You have almost no interest or pleasure in many activities nearly every day.

You think often about death or suicide (not just a fear of death).

You feel restless or slowed down.

You’ve lost or gained weight.

Feel cranky and restless.

Lose pleasure in life.

Overeat or stop feeling hungry.

Have aches, pains, headaches, cramps, or digestive problems that don’t go away or get better with treatment.

Have sad, anxious, or “empty” feelings.

These symptoms are common, not everyone with depression will have the same ones.

Self help.

“why did u tried to kill yourself?” “You told me to be happy. “

There are a number of things people can do to help reduce the symptoms of depression. For many people, regular exercise helps create positive feeling and improves mood. Getting enough quality sleep on a regular basis, eating a healthy diet and avoiding alcohol (a depressant) can also help reduce symptoms of depression.

Depression is a real illness and help is available. With proper diagnosis and treatment, the vast majority of people with depression will overcome it. If you are experiencing symptoms of depression, a first step is to see your family physician or psychiatrist. Talk about your concerns and request a thorough evaluation. This is a start to addressing your mental health needs.

How friendship can help depression

**Part of being a person is about helping others**.

The benefits of friendship for people that are depressed are astounding. Relationships, although not a substitute for professional therapy, can help people dealing with depression with their healing. Dr. Leaf says, “A strong friendship can help heal someone’s thinking habits and improve how the brain functions, helping them gain clarity into their situation, building up mental resilience and encouraging them to face and overcome what is causing them distress.”

Friendship is all about supporting each other in good times and in bad. Although depression can challenge a strong friendship, it doesn’t make it impossible for the friendship to continue. In fact, the friendship can be beneficial to both parties. Dr. Leaf explains, “Studies show that helping others can also increase our own healing by up to 63%! This is why it is so important to try to be there for a friend who is experiencing mental distress on both the person that is ill and the supportive friend.”

And being friends with someone who is depressed isn’t always so difficult. You may still be able to enjoy good times and meaningful conversation. As Bernat explains, “Despite what you might think, talking to friends and family living with depression can be easy and maybe fun. Not like Facebook-selfie-with-Lady-Gaga-at-an-underground-party fun though. Instead, I’m talking about the kind of fun where people enjoy each other’s company effortlessly, no one feels awkward, and no one accuses the sad person of ruining the holidays.”

we can bring change by helping each other, By showing these small kindness we can make this world a better place to live. Love people the way they are never ask them to change and help each other and support each other something it’s better to loose in arguments even if they are wrong because it can make them feel better.

Is Coronavirus Pandemic an existential crisis?

-Aditi Raj

“covid is an existential crisis that comes from an awareness of your own freedom” says Dr Sarb Johal

The word existential means feelings of unease about meaning, choices and freedom in one’s life. Whatever you call it, the main motive is the same: the idea of our life being meaningless because it is continuously facing restrictions, and with a conclusion that at the end our life will end with death. In this article we will discuss the feeling of existential crisis in an individual mind has a positive or a negative impact.

The ideation sounds quite bleak, but if we do think about it it’s not an uncommon experience. It’s just we barely have a conversation over such topic, and when we experience this in our own, we think we’re alone in this experience, so we end up choosing to hide it. Forging ahead to the article I would like to attach few words of fiction written by me during the beginning of this pandemic.

Last sleepless night(which is quite frequent nowadays),some astonishing thoughts suddenly appeared in my mind. As I had an integrated night, soon that thoughts changed into overthinking. I had a thought that how everything is so interim in our life. Last month we were so engrossed in our daily schedule and here we are in complete isolation where we don’t even know how to spend our day. Have we ever thought that a virus can entirely transform our way of living? Have we ever thought that sitting ideally will be subtitled as “serving the tribe”? One moment we were so busy with everything and the second moment everything has stopped. Things that were decisive for us now seem worthless. Lying on my bed, my brain bursted with the thought that how temporary everything is. The body is mortal and anything can happen anytime. And the most important thing is our lives and the people we love.

An existential crisis often occurs after major life events, such as one’s career or their job, death of their close one’s, diagnosis of a life-threatening illness or experiencing a trauma. For existentialists, an existential crisis is considered to be a journey, a necessary experience and a complex phenomenon. It comes from awareness of your own freedom and realization of how our life will end up one day. Experiencing an existential crisis can also be positive as it brings out the self guidance and also the question where you realize the purpose of life and finding directions.

Around the world, many have found that the covid-19 crisis has helped them realize what is truly important in their lives. The basics :like health, stable relationships with family and closed one and a comfortable and safe place called home.

And in the conclusion, the process of learning to live with this existential anxiety should possibly be framed as adaption rather than anxiety. Adaption means adjusting yourself according to the condition, rather than moving yourself to some imaginary point which may never happen.

LADLI FOUNDATION

Ladli Foundation is an internationally recognized non-profit organization. It is known for its innovative action research initiatives and effective community outreach at the grassroots level.

Foundation is also listed by the Niti Aayog – The highest policy-making body of the Government of India.

Driven by concerns of gender equality as an integral and critical dimension of human rights, Ladli Foundation became a reality in 2012 for working as a grassroots social catalyst.

Officially associated with government departments and Delhi Police, Ladli has been known to bring positive reformative changes in society through its unique initiatives at the grassroots level, bringing direct benefits to program recipients.

Further, in acknowledging its well-meaning endeavors, Ladli Foundation gained the reputed Special Consultative Status in the United Nations Economic and Social Council.

Recently the organization was recognized by the United Nations Secretary-General Mr. António Guterres during the 65th Session of Commission on the Status of Women for raising the voice to prioritize the agenda of Women’s Health and elimination of Child Marriages in developing countries for achieving Gender Equality (SDG5).

With a mission of building a gender-sensitized inclusive society with equal access to basic, essential amenities and services- healthcare, education, workforce participation by women- the foundation has been diligently working in 50 districts across 10 states in India.

Ladli foundation have taken many initiatives for unprivileged and illiterate women and children who are living in slum areas. This foundation is created to make society for developing in every field. Ladli scheme has been started to spread awareness about the safety and importance of girls. Along with it, the Ladli scheme has been started with the aim of increasing the trend of registering girl child after her birth and promoting the education of girl child. This organization also contribute to those women who have skills and talents by making homemade crafts and food items. By this, the organization helps to take the products to the market. There are certain many privileges which are given by Ladli Foundation: – 1. To provide education to poor girls, getting 50 poor girls married in a year and includes all work like bearing all the expenses. 2. Preventive and Primary healthcare is given to the needed ones. 3. Education and skill development is practiced for the children who cannot afford school fees. 4. Making campaigns and providing all the necessities to the poor people. This was spread among millions through media and it was praised by our honorable Home Minister of India Sh. Rajnath Singh. There were many initiatives taken by Ladli Foundation: – 1. Foundation have diagnosed nearly 57,000 girls and women in the country at various locations. 2. Used to approach and sensitize the affected women to counsel and educate them. 3. Under Ladli Foundation’s Scheme initiative, they sensitize both mother and daughter because there is no barrier for discussions related to any such issues faced by a girl. Equally, it aims to create awareness among the global community about the significance of scientifically proven Indian traditional practices for advancing sustainable living for achieving United Nations sustainable development goals.

LIE DETECTOR:

Lie detection is an assessment of a verbal statement with the goal to reveal a possible intentional deceit. Lie detector also known as polygraph, is a device that measures and records several physiological indicators such as blood pressure, pulse, respiration, and skin conductivity while a person is asked and answers a series of questions. Rate and depth of respiration is measured by pneumograph wrapped around a subject’s chest. Skin conductivity is assessed through electrodes attached to a subject’s fingertips. Blood pressure cuff is used to measure cardiovascular activity.

There are several questioning techniques in polygraph. The most widely used test is Control Question Test (CQT) which compares responses to “relevant” questions with those of “control” questions. The alternate test that’s been used is Guilty Knowledge Test (GKT) which has multiple-choice test with items concerning knowledge that only a guilty subject could have.

ACCURACY:

The American Polygraph Association which has set a standard for polygraph, says that they are highly accurate and have an accuracy rate of 90 percent when done properly. However, critics say that polygraph are correct only 70 percent of the time. It is difficult to analyze how well lie detectors work. But National Academy of Sciences found that “polygraphs work at rates well above chance, though far below perfection”. “Almost a century of research in scientific psychology and physiology provides little basis for the expectation that a polygraph test could have extremely high accuracy”, they added.

APPLICATIONS:

Psychologists and other scientists agree that there is little basis for the validity of polygraph tests and hence use them. Though the court have rejected polygraph evidence several times because of their unreliability but it is still used in non-judicial settings. Lie detectors are also used by

Criminal investigations,
Intelligence services,
Security agencies,
The Military,
Federal agencies and also by
Probation officers.

FACTS:

Converus claims that Eye Detect is “the most accurate lie detector available,” boasting 86 percent accuracy.
You can find lie detector software online.
The first polygraph was created in 1921.
You can fail a lie detector test if you are nervous.
A lie detector typical cost between $200 and $2,000.

Although the idea of a lie detector may be comforting, the most practical advice is to remain skeptical about any conclusion wrung from a polygraph.

THE 26/11 ATTACK

The Mumbai 2008 attack a.k.a 26/11 was a chain of terrorist attack that took place in November in the year of 2008. There were 10 members of Lashkar-e-Taiba, it was an Islamist terrorist organization from India’s biggest enemy country, Pakistan. They successfully achieved 12 synchronized bomb attacks and firing that lasted 4 days in the Mumbai. This attack withdrew the attention of everyone all over the world. The attack lasted for 4 days, began on Wednesday, 25 November 2011 and continued till Saturday, 29 November 2011.

174 people died in this attack, including 9 terrorist and more than 300 people were injured. Chhatrapati Shivaji Terminus, Mumbai Chabad House, The Oberoi Trident, the Taj Palace & Tower was attacked 8 times. There was also a massive explosion in Mazagaon. On 28 November, in the early morning except Taj Hotel all the sites were secured by Mumbai Police and security force. Operation Black Tornado was conducted by Indian’s National Security Guard to wash out the left-over attackers, this winded up with death of remaining attacker in Taj Hotel and ended the strike. Pakistan dined the attack. Ajmal Kasab was the only attacker who survived the strike. He revealed that he and other 9 were the members of terrorist group named Lashkar-e-Taiba. Soon later the Indian Government declared that the attackers were from Pakistan, and they were controlled from there itself only. After this Pakistan confirmed that the sole survivor of the attack was a citizen of Pakistan. On 19 April 2015, the major person Zakiur Rehman Lakhvi who initiated the attack was prison free on bail and got vanished. He was then again caught and arrested in Lahore on 2 January 2021.

THE BACKGROUND

Mumbai has faced many terrorists attack since the 13 interrelated bomb explosions in which 257 were killed and 700 were injured. In the year 1993 an attack was carried out with the feeling of taking revenge in earlier religious breakdown for peace that killed many Muslims. In the year 2006 on 6^th of December, a blast in a Ghatkopar station killed two people and 28 were injured. The bomb explosion took place on the 10th anniversary of the destruction of the Babri Mosque in Ayodhya. In January 2003, the Prime Minister of Indian, Atal Bihari Vajpayee visited the city, and a day before that a bicycle bomb explode near the Vile Parle station in Mumbai, in which one person died and 25 were injured. On 25 August in the year 2003, two bombs were dropped in South Mumbai, one near the Gateway of India and the other at Zaveri Bazaar situated in Kalbadevi, 44 people were killed and 150 were serious due to this attack. On the Suburban Railway in Mumbai seven bomb were exploded within 11 minutes on 11^th of July 2006,which killed 209 people, 22 foreigners were also included in this and more than 700 injured. According to the Mumbai Police, the bombings were carried out by Laskhar-e-Taiba group of terrorists.

With due respect I salute Mumbai police the real life heroes who were standing still and showed enough bravery to fight against the group of terrorists not once but many times and made all the people of Mumbai to feel safe and secure.

Top 6 places in India where a traveler should visit.

When it comes to tourism, India always founded as an attractive place to visit. From different types of people to different types of culture and traditions, the country has everything that one is looking for. But why India? Because it costs very cheap and very little amount of money to travel the most beautiful places around the region. The Country has the most beautiful beaches, Mountains, deserts, Forests, Rivers and the old historical temples that one should visit.

Here are the TOP 6 tourist places in India that a traveler Should Visit.

6. Varanasi, Uttarpradesh

If one wants to travel every corner of the country, then they should start with this place and set it up at the of the priority list. Visiting the place where you can smell the Hindu culture everywhere. One should see the night near the river Ganga, where Hundreds and thousands of people come together and performs rituals and prayers. It is one of the most famous place in all over India. Starting a journey with the blessing of God is a best way to start. You can try a number of different food style around the street of Varanasi.

Photo by Shootcase Chronicles on Pexels.com

5. Taj Mahal, Agra

Taj Mahal is one of the examples of the most beautiful Monuments that one could ever visit. Taj Mahal is a wonder out of total 7 In the world. It was built around 1648 and was started in 1631 after the death of Mumtaj Mahal, the wife of Shah Jahan. It has a beautiful story of love and most famous in the world. It was decorated with diamonds, mother of pearls, Jade and was constructed with white marble.

4. Shimla, Himachal Pradesh

Feel the cold wind at the top of the hill around the Himalayas, a relaxation to your eyes while watching the beauty of nature. One of the finest pieces of nature that one could ever see in Shimla. The place costs quite less than the others. There’s a town hall at the center of the town and number of hill stations around the place. If one loves to visit the nature, then this place needs to be visited.

3. Jaipur, Rajasthan

One could experience the old rich culture in this place. From the old tradition of shopping to Visiting the finest pieces of architecture, this place brings everything you need. Jaipur is the capital city of Rajasthan State and also known as “Pink City”. There are most famous places around the city which needed to be visited and they are, Hawa Mahal, Jantar Mantar, Amber Fort, and City Palace.

2. Statue Of Unity, Gujarat

Recently, India had built the World’s Tallest State in the Name of One of the Country’s Freedom Fighter and also Known As an Iron Man of India, Shree ” Sardar Vallabhbhai Patel”, a former Deputy Prime Minister Of India. The statue is 180 meters Tall and Located near the Sardar Sarovar Dam. It serves the major tourist Attraction as well as it is a symbol of India’s integrity and resolve.

1. Rajmachi, Maharashtra

If one Love trekking then this place must needed to be visited. It is situated near a small village and has 2 two fortified peaks Shrivardhan and Manaranjan forts, located near two famous hills of Lonavala and Khandala. One can trek Upto 3 to 4 hours to reach the destination or one can easily drive to the other route and can trek for just 20 to 40 Minutes to reach the hill.

There are plenty of Places In India, which must be Visited by a traveler and above were one of those places.

Sources And Links

https://www.planetware.com/tourist-attractions/india-ind.htm

https://www.tourmyindia.com/blog/top-places-in-india-that-every-tourist-must-visit/

Depay eager to link up with ‘best player in the world’ after Barca unvieling

Memphis Depay says playing with Lionel Messi “will be a dream” for him after his unveiling at Barcelona, as he will get the chance to link up with the “best player in the world”.

Depay was officially presented as a new Barca player on Thursday, having been snapped on a free transfer following his departure from Lyon at the end of the 2020-21 campaign.

The 27-year-old joins a star-studded squad that is likely to include Lionel Messi, once the final terms of his new contract are finalised, and he can’t wait to work alongside the six-time Ballon d’Or winner.

The Netherlands international is excited to work alongside a Blaugrana “legend” that he says “can do everything” with the ball at his feet

BLOGGING

How To Become A Blogger?

Since the advent of internet, people have access to all kinds of information as well as global audience. On the one hand there are people who enjoy reading this information and on the other hand there are people who are taking advantage of the access to global audience to communicate their thoughts and knowledge. These people are known as bloggers. Contrary to popular belief, a blogger is not only a person who writes but someone who uses any medium to communicate their thoughts like a photographer for example.

There are billions of people across globe writing about billions of things and you could be one of them. Being a blogger gives you a sense of freedom to express what’s inside you and let people know that they are not alone. In no time blogging has become one of the most popular career choices among youth. Blogging is original, it’s personal. it offers a fresh perspective, so no wonder it is the choice of majority of people. To become a blogger it is necessary to develop interest in writing. No one is born a writer but this habit is developed over time. A successful blogger is an avid reader. One who reads knows how the writers manipulate their words and proceed with their thoughts. In order to be a blogger you must consider the following points:

Pick your genre: You must decide the kind of blogger you want to be. You can be a fashion blogger, a food blogger, a travel blogger, a motivational writer, or any other area that is of your interest.
Pick a name: Pick a name for your website that resembles the kind of blogs you wish to write.
Register your blog: Next step is to get your blog registered on the website of your choice.
Write your first post: Now it is time to write your first blog. Make sure it aligns with the theme of your blog and use as many keywords as possible to attract audience. You can be as creative as possible. Remember it only gets better after your first post.
Promote your blog: This is the most crucial step if you wish to advance your career as a blogger. Promote the website as much as you can. Put up social media posts, forward it to your friends, do as much as you can. These efforts will only improve your chances of becoming a successful blogger.
Handling writer’s block: There will come a time when you would be short of ideas and you would wish to stop but handling that writer’s block is part of being a writer. Don’t let it discourage you. Keep calm and keep going.

The above points might not feel daunting the first time but the moment you make up your mind to follow through, the real challenge begins. There greater the audience, the greater the responsibility to deliver original content. As a writer, your integrity is at stake and you must refrain from copying and stealing someone else’s work unless you plan on giving them due credit. Be true to yourself and most importantly be true to your audience. It takes a lot of research and reading to write a blog and for this reason it is not everyone’s cup of tea. It does not matter if blogging is your side hobby or your career goal, you must choose to become a blogger only if you are fully committed to it. There are a lot of employment opportunities for freshers as well as established bloggers. So, if you have a knack for writing and coming up with original ideas, blogging is the job for you.

My life is art. Art is my life :

Being an artist isn’t just about putting pencil to paper, or brush to canvas. Art can and does mean so much more than that, to so many people. Art is a way of seeing the world, a way of expression, oftentimes a compulsion: we simply must create!

Art may be a way to explore your world or your imagination. Art may inspire a beginning painter to take steps into learning a new medium, or an accomplished artist to experiment with a new technique. Art is teaching, art is learning. Art can be exciting, empowering, and an expression of love. Art can be a challenge: both frustrating and rewarding at the same time, leading to a sense of accomplishment — or a determination to do more. Art can be a message: of politics, of peace, of brutality or beauty. Art can be an escape, an idealization, or simply a means of play. Art can be anything and everything you let it be!

To succeed they have to work very hard. Picasso said inspiration comes when you are working. They have to have complete mastery of the materials they use which takes endless practice. They have to be aware of what other artists have done. And then the best ones have to have original ideas they want to express.

Essay explanation ” El Dorado “by Robert Louis Stevenson

“It seems as if a great deal were attainable in a world where there are so many marriages and decisive battles ….”

– El Dorado by R.L Stevenson.

” El Dorado ” by Robert Louis Stevenson is one of the most famous and inspiring essays about the journey for the travellers .

“ El Dorado ” means gilded one in Spanish .

It is a legendary city or historical region of the New World , often thought to be in South America that was fabled for its great wealth of gold and precious jewels and eagerly sought by 16th and 17th century explorers including Sir Walther Raleigh.

This imaginary land of fabulous gold is a symbol of the unattainable

El Dorado essay by R.L Stevenson is about the journey of travellers which is more pleasurable than arriving at the destination .

Stevenson, who was fond of traveling , expounds here his philosophy of traveling without ever resting .

According to him

” There is always a new horizon for onward looking men .”

He discovers the secrets of happiness in the fact that our hopes and aspirations striving goes on for life .

” Our hopes are inaccessible like stars and the term of hoping is prolonged until the end of life .”

Incessant striving and perpetual chase for something make life meaningful and fruitful rendering perennial pleasure to a man .

Stevenson says “An aspiration is a joy forever ” .

Desire and curiosity are two eyes through which man sees the world in the most enchanted and captivating colours .

Desire and curiosity needs to be satisfied and perpetually renewed to keep up the interest in one’s life .

Stevenson mentions a story of a young fellow who finished the works of Thomas Carlyle and weeped about no book of Carlyle left to read .

Alexander the Great wept because he has no countries to conquer .

He states that one who volume or measure his interest and desire has a fear to come to an end and be left with nothing to accompany his last stage of journey.

Desire and curiosity is what keeps man continuing to exist .

“Interests are only plucked up to sow themselves again ,like mustard “.

Stevenson further says ,

” And when we discover a continent or cross a chain of mountains , it is only to find another ocean or another plain upon the further side . “

Life can be thrilling and exciting when we go forward led by desire and curiosity.

“Aspirations “ means desire to have more and more knowledge and experience in life .

Aspirations can keep us going, making our life worth living .

Stevenson points out that even a small corner of earth can offer us something new to start . Life and nature have infinite riches to be explored by curiosity and hence ,the journey of traveling continues life long .

He concludes by advising man to remain engaged in some noble pursuits.

He say,

” To travel hopefully is better than to arrive and the true success is to labour .”

About Robert Louis Stevenson

Robert Louis ( Balfour) Stevenson was a Scottish novelist ,poet , essayist and travel writer .

He was born in Edinburgh on 13 November 1850 .

His fourth four year life was a nearly constant journey in search of adventure and relief from the agonies of tuberculosis ,with which he was afflicted from early childhood .

Stevenson attempted every species of writing but it is chiefly as an essayist that he continues to live .He was essentially an artist in words .He was an amazing storyteller ,an acute and sensitive critic , a genial and whole hearted lover of life .He was a master of rich , resilient prose style .

There is a kind of primitivism in his writing which wins over the reader by its message of courage and virility – the traits which characterize Stevenson’s own life.

Stevenson As an Essayist

Stevenson is considered one of the greatest essayists of the Victorian Age .He was influenced by Wiliam Hazlitt .

He was a personal essayist and he himself became the subject matter of his essays .His essays are like mirrors which reflect his personality and show real aspects of his life .

Stevenson’s essays are filled with whimsical paradoxes , keen and witty as those of Bernal Shaw . His work is invariably ethical.

He wrote essays on different topics such as nature , philosophy , morality , children science etc.

Few of his essays deal with human miseries and problems of human life .

Some of his essays and other works are ,

. Travels with a Donkey, Virginibus Puerisque ,Familiar Studies of Men and Books , New Arabian Nights , Treasure Island , Prince Otto, A Child’s Garden of Verses ,More New Arabian Nights., The Dynamiter. StrangEnglish Case of Dr. Jekyll and Mr. Hyde , Kidnapped , El Dorado , Memories and Portraits etc.

His essays are highly personal and autobiographical. He was a craftsman and artist who cared passionately about his writings.

Hence , we can say Stevenson was a versatile genius of his age .

___________________________________________

Referral link :- More about R.L Stevenson Read El Dorado online

3D Printed organs

Bioprinting is a method that enables cellular structures to be made from bio inks loaded with stem cells. Layer by layer, the biomaterial is deposited to create skin, tissue or even an organ. Bioprinting projects are growing, and each new project is one-step closer to being a fully functional and viable solution. Laboratories and research centers are bioprinting human livers, kidneys and hearts. The objective is to make them suitable for transplantation, and viable long-term solutions. In fact, this method could allow to cope with the lack of organ donors, and to better study and understand certain diseases. There is still progress to be made but we wanted to present the main bioprinting projects in the listing below, including 3D printed organs and other human body parts.

Bioprinted ovaries :

In May 2017, researchers from Northwestern University were developing a solution for women with fertility issues. Back then, they had succeeded in implanting a bio-printed ovary in a sterile mouse. Two years later, the researchers made some very promising progress. They were able to map the location of structural proteins in a pig ovary, allowing them to create a bio ink to bio print functional ovaries for human use. Additionally, the team explained that their methodology could be used to identify other types of proteins that could facilitate the creation of bio inks for other organs!

Bioprinting pancreas :

A team of scientists from the “Foundation for Research and Development of Science” has set itself the goal of developing a functional 3D printed pancreas by 2020, which will help diabetic patients avoid having to inject insulin and minimize the risk of related secondary complications, which often lead to death. For the bioprinting, a biopsy of the patient, and stem cell harvest is first performed. The cells are then converted into cells capable of producing insulin and glucagon.

PADMA AWARDS

The Padma Awards are one of India’s highest civilian accolades, given out on the eve of Republic Day every year. The three categories of awards are as follows:-

Padma Vibhushan which is given for extraordinary and distinguished service
Padma Bhushan for distinguished service of higher level
Padma Shri for distinguished service in any field

The award is intended to reward accomplishments in all professions or disciplines where public service is a factor. The profession may include art, sports, trade, and industry etc. They are given out based on the recommendations of the Padma Awards Committee, which is formed every year by the Prime Minister. The public is invited to participate in the nomination process. Even one can nominate oneself. These honors are open to everyone, regardless of ethnicity, occupation, status, or gender. Government employees, including those who work for PSUs, are not eligible for these awards, with the exception of physicians and scientists.

The President has authorized the conferment of 119 Padma Awards this year, including one dual case in which the Award is considered as one. There are seven Padma Vibhushan awards, ten Padma Bhushan awards, and 102 Padma Shri awards on the list. There are 29 women among the honorees, as well as 10 foreigners, NRIs, PIOs, and OCIs, 16 posthumous awards, and one transgender awardee. The list is as follows:-

PADMA VIBUSHAN (7)

NAME	DISCIPLINE/FIELD	STATE/COUNTRY
1 Shri Shinzo Abe	Public affairs	Japan
2.Shri S P Balasubramanian(posthumous)	Art	Tamil Nadu
3.Dr. Belle Monapo Hedge	Medicine	Karnataka
4. Shri Narinder Singh Kapany (Posthumous)	Science and engineering	United states of America
5. Maulana Wahiduddin Khan	Others-spiritualism	Delhi
6. Shri B. B. Lal	Others-Archeology	Delhi
7. Shri Sudarshan Sahoo	Art	Odisha

PADMA BHUSHAN(10)

NAME	DISCIPLINE/FIELD	STATE/COUNTRY
1.Ms. Krishnan Nair Shantakumari Chithra	Art	Kerala
2.Shri Tarun Gogoi (Posthumous)	Public affairs	Assam
3.Shri Keshubhai Patel(Posthumous)	Public affairs	Gujrat
4.Shri Chandrashekhar Kambara	Literature and Education	Karnataka
5.Ms. Sumitra Mahajan	Public Affairs	Madhya Pradesh
6.Shri Nripendra Misra	Civil service	Uttar Pradesh
7.Shri Kalbe Sadiq (Posthumous)	Others-spiritualism	Uttar pradesh
8. Shri Tarlochan Singh	Public affairs	Haryana
9.Shri Rajnikant Devidas Shroff	Trade and industry	Maharashtra
10.Shri Ram Vilas Paswan (posthumous)	Public Affairs	Bihar

PADMA SHRI(102)

NAME	DISCIPLINE/FIELD	STATE/COUNTRY
Gulfam Ahmed	Art	Uttar Pradesh
P. Anitha	Sports	Tamil Nadu
Rama Swamy Annavarapu	Art	Andhra Pradesh
Subbu Arumugam	Art	Tamil Nadu
Prakasarao Asavadi	Literature and Education	Andhra Pradesh
Bhuri Bai	Art	Madhya Pradesh
Radhe Shyam Barle	Art	Chhattisgarh
Dharma Narayan Barma	Literature and Education	West Bengal
Lakhimi Baruah	Social Work	Assam
Biren Kumar Basak	Art	West Bengal
Rajni Bector	Trade and Industry	Punjab
Peter Brook	Art	United Kingdom
Sangkhumi Bualchhuak	Social Work	Mizoram
Gopiram Bargayn Burabhakat	Art	Assam
Bijoya Chakravarty	Public Affairs	Assam
Sujit Chattipadhyay	Literature and Education	West Bengal
Jagdish Chaudhary (Posthumous)	Social Work	Uttar Pradesh
Tsultrim Chonjor	Social Work	Ladakh
Mouma Das	Sports	West Bengal
Srikant Datar	Literature and Education	The U.S.A.
Narayan Debnath	Art	West Bengal
Chutni Devi	Social Work	Jharkhand
Dulari Devi	Art	Bihar
Radhe Devi	Art	Manipur
Shanti Devi	Social Work	Odisha
Wayan Dibia	Art	Indonesia
Dadudan Gadhavi	Literature and Education	Gujarat
Parshuram Atmaram Gangavane	Art	Maharashtra
Jai Bhagwan Goyal	Literature and Education	Haryana
Jagdish Chandra Halder	Literature and Education	West Bengal
Mangal Singh Hazowary	Literature and Education	Assam
Anshu Jamsenpa	Sports	Arunachal Pradesh
Purnamasi Jani	Art	Odisha
Matha B. Manjamma Jogati	Art	Karnataka
Damodaran Kaithapram	Art	Kerala
Namdeo C. Kamble	Literature and Education	Maharashtra
Maheshbhai and Nareshbhai Kanodia (Duo) (Posthumous)	Art	Gujarat
Rajat Kumar Kar	Literature and Education	Odisha
Rangasami Lakshminarayana Kashyap	Literature and Education	Karnataka
Prakash Kaur	Social Work	Punjab
Nicholas Kazanas	Literature and Education	Greece
K. Kesavasamy	Art	Puducherry
Ghulam Rasool Khan	Art	Jammu and Kashmir
Lakha Khan	Art	Rajasthan
Sanjida Khatun	Art	Bangladesh
Vinayak Vishnu Khedekar	Art	Goa
Niru Kumar	Social Work	Delhi
Lajwanti	Art	Punjab
Rattan Lal	Science and Engineering	The U.S.A.
Ali Manikfan	Others- Grassroots Innovation	Lakshadweep
Ramachandra Manjhi	Art	Bihar
Dulal Manki	Art	Assam
Nanadro B Marak	Others- Agriculture	Meghalaya
Rewben Mashangva	Art	Manipur
Chandrakant Mehta	Literature and Education	Gujarat
Rattan Lal Mittal	Medicine	Punjab
Madhavan Nambiar	Sports	Kerala
Shyam Sundar Paliwal	Social Work	Rajasthan
Dr. Chandrakant Sambhaji	Medicine	Delhi
Dr. J. N. Pande (Posthumous)	Medicine	Delhi
Solomon Pappaiah	Literature and Education- Journalism	Tamil Nadu
Pappammal	Others- Agriculture	Tamil Nadu
Krishna Mohan Pathi	Medicine	Odisha
Jaswantiben Jamnadas Popat	Trade and Industry	Maharashtra
Girish Prabhune	Social Work	Maharashtra
Nanda Prusty	Literature and Education	Odisha
K. K. Ramachandra Pulavar	Art	Kerala
Balan Putheri	Literature and Education	Kerala
Birubala Rabha	Social Work	Assam
Kanaka Raju	Art	Telangana
Bombay Jayashri Ramnath	Art	Tamil Nadu
Satyaram Reang	Art	Tripura
Dhananjay Diwakar	Medicine	Kerala
Ashok Kumar Sahu	Medicine	Uttar Pradesh
Dr. Bhupendra Kumar Singh Sanjay	Medicine	Uttarakhand
Sindhutai Sapkal	Social Work	Maharashtra
Chaman Lal Sapru (Posthumous)	Literature and Education	Jammu and Kashmir
Roman Sarmah	Literature and Education- Journalism	Assam
Imran Shah	Literature and Education	Assam
Prem Chandra Sharma	Others- Agriculture	Uttarakhand
Arjun Singh Shekhawat	Literature and Education	Rajasthan
Ram Yatna Shukla	Literature and Education	Uttar Pradesh
Jitender Singh Shunty	Social Work	Delhi
Kartar Paras Ram Singh	Art	Himachal Pradesh
Kartar Singh	Art	Punjab
Dilip Kumar Singh	Medicine	Bihar
Chandra Shekhar Singh	Others- Agriculture	Uttar Pradesh
Sudha Hari Narayan Singh	Sports	Uttar Pradesh
Virender Singh	Sports	Haryana
Mridula Sinha (Posthumous)	Literature and Education	Bihar
K. C. Sivasankar (Posthumous)	Art	Tamil Nadu
Guru Maa Kamali Soren	Social Work	West Bengal
Marachi Subburaman	Social Work	Tamil Nadu
P. Subramanian (Posthumous)	Trade and Industry	Tamil Nadu
Nidumolu Sumathi	Art	Andhra Pradesh
Kapil Tiwari	Literature and Education	Madhya Pradesh
Father Valles (Posthumous)	Literature and Education	Spain
Dr. Thiruvengadam Veeraraghavan (Posthumous)	Medicine	Tamil Nadu
Sridhar Vembu	Trade and Industry	Tamil Nadu
K. Y. Venkatesh	Sports	Karnataka
Usha Yadav	Literature and Education	Uttar Pradesh
Col. Quazi Sajjad Ali Zahir	Public Affairs	Bangladesh

ORGAN TRANSPLANTATION :

Organ transplantation — the surgical removal of a healthy organ from one person and its transplantation into another person whose organ has failed or was injured — is often lifesaving and gives the recipient a wonderful new lease on life.

Living donors are arranged through the individual transplant centers, according to UNOS. Another option, if you need a kidney transplant, is to contact the National Kidney Foundation’s National Donor Family Council.

Your living organ donor can be a spouse or other family member or an unrelated person such as a friend, Spicer says. The potential living donor’s blood is tested to see if they are compatible with the recipient.

But even if the blood types are not compatible, you may be able to find a program that allows proxy donors. This is when someone who doesn’t match the intended donor can still donate the organ for someone else’s use, and the intended donor goes to the top of the transplant list.

Another possibility is called paired kidney exchange in which recipients who have donors that are not compatible can enter programs where they are able to “swap” donors.

Those who need a transplant often ask if they can buy an organ. The answer is simple: No. In the United States, it is a felony to buy an organ.

Feminism :

Feminism, a belief in the political, economic and cultural equality of women, has roots in the earliest eras of human civilization. It is typically separated into three waves: first wave feminism, dealing with property rights and the right to vote; second wave feminism, focusing on equality and anti-discrimination, and third wave feminism, which started in the 1990s as a backlash to the second wave’s perceived privileging of white, straight women.

Feminism, the belief in social, economic, and political equality of the sexes. Although largely originating in the West, feminism is manifested worldwide and is represented by various institutions committed to activity on behalf of women’s rights and interests.

Yes! Being a feminist simply means believing in equal rights for all genders. It’s not about hating men. It’s not about women being better than men. It’s not about eschewing femininity.

What is digital marketing?

Inbound marketing versus digital marketing

B2B versus B2C digital marketing

Types of digital marketing

Search engine optimization

Content marketing

Social media marketing

Pay-per-click marketing

Affiliate marketing

Native advertising

Marketing automation

Email marketing

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What is depression?

Symptoms of depression.

Self help.

How friendship can help depression

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ACCURACY:

APPLICATIONS:

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6. Varanasi, Uttarpradesh

5. Taj Mahal, Agra

4. Shimla, Himachal Pradesh

3. Jaipur, Rajasthan

2. Statue Of Unity, Gujarat

1. Rajmachi, Maharashtra

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The Netherlands international is excited to work alongside a Blaugrana “legend” that he says “can do everything” with the ball at his feet

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How To Become A Blogger?

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