Typography in Design

Typography may be dated back to the eleventh century, all through the innovation of movable type. Before the virtual age, typography changed into a specialised craft related to books and magazines, and ultimately public works. The first instance of typography may be visible in the Gutenberg Bible, which commenced a typography revolution in the west. Fast ahead the current era , in which typography is frequently related to each digital world and print. With the start of the internet got there an innovative explosion of the artwork of typography. Suddenly, net designers had an abundance of fonts and kind alternatives at their disposal, making typography extra visually numerous than ever before.

A type face gives words a personality, a coloring. It helps in establishing a strong visual tone. Graphic designers use typography to adjust the text within the design. This helps in creating content with a purpose, helps in creating harmony and order with the visuals. Because of such designs with unique typography ideas, a brand can communicate with its audience in an effective way. 

The life of a designer is a fight against the visual flaws and somehow they need to cure it with design. A good typographer always has the knowledge about the spacing. Typography sometimes is all about the white space between the letters.  

Helvetica 

Since its launch in 1957, it’s become the go-to type for company logos and transport hubs, making it one of the most widespread designs of all time.  It is a beautiful timeless type. Helvetica was a typeface that was clear, neutral; it originated from the need for legibility. It was modern. Helvetica didn’t have the meaning in itself, the content had the meaning. It is also the smoothness of the letters that they almost seem human. It invites open interpretation. 

Now it’s become a default font, because of its versatility, it has basically no improvements to be made. The popularity of Helvetica continues today. It was the system font on the original iPhone, and it remained part of iOS until 2015, when Apple replaced it with its own San Francisco.

Bodini

This typeface was created in 1798 being inspired by the ideas of John Baskerville when he designed his namesake typeface. This was taken to the next level by Bodini by creating an extreme contrast between the tick and thin strokes, making the letters more vertical, and greatly condensing width than Baskerville. This went on to be recognised as the fonts main characteristics.

The Bodoni typeface has been used for a wide variety of different materials. In the eighteenth century it was used in Italian books to 1960s periodicals. In the 21st century, the late manner versions were used in advertising. The early manner versions were used for fine book printing. In the current centaury, this font is mostly used for display sizes. As their extreme thin strokes won’t reproduce well at smaller sizes, which can degrade their appearance and lessen readability.

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