Day: October 3, 2021

SOME ANIME INFLUENCED MAKING MY CHILDHOOD FUN

The variety of cartoon from my childhood time for which almost all kids from my generation have spend their all time watching is nothing compared to what the kids from these days generation are watching. And the biggest difference I make is that this generation shows have from mine were that most of the shows of my generation was anime and Japanese cartoon but now a days all the cartoon were shown to kids are mostly Indian based story cartoon and some rerun of my time anime.

I still remember how after doing my homework I run towards the tv punctually on 7 pm as the shows were to be start with good contented stories, continuity, good moral and each episodes make me curious at the end about all kind of the things like what gonna happen the next day. But the cartoon happens to kids favorite are all comical with no sense and no continuity , just for fun purpose only.

Some loved and epic shows still to be remembered and watched are –

  • NARUTO

Naruto was something else to talk about it was so popular around my time , bullshit it still is. As it being the anime of Japan dubbed in Hindi there was some changes in the line of story as the Naruto was parted into two- Naruto and Naruto Shippuden. In India, only Naruto was broadcasted Hindi dubbed and become much more popular than Indian cartoon were ever were among children around 9 and above. Popularity of cartoons are shown very different as their taglines becomes popular as in this case were the jutsu names, mainly the famous ” RASENGAN” were used in many imaginative fight between kids for fun.

  • DRAGON BALL AND DRAGON BALL Z

Dragon ball in one of the most famous anime broadcasted in India and were the most popular one among the kids. The story based on the baby found by an old man who named him Goku and his journey to learn martial arts and to fight the most powerful fighter around the world. As he moved forward with his journey he meet and make many friends and foes who he with and against fights for the world peace and sometimes for the dragon balls which makes some of the wishes of the callers true. With friends like Bulma, kuririn, Master Roshi , Piccolo etc being part of the gang and after being married to chichi and having a kid named Gohan and getting informed of him being a alien warrier species called “Saiyyan” bring more of the troubles in the name of “Vegeta” and with him the bigg boss ” frieza”. The most famous line of this show becomes the “KAMEHAMEHA” the powerful energy ball of attack and the real term call “CHI” the internal energy used in martial arts.

  • POKEMON

Pokemon was the only anime amongst the other animes whose mostly all season were broadcasted hindi dubbed in India. Story revolves around the main character Ash and his first pokemon Pikachu and his group of friends Misty and Broke, which he make during his journey to become a pokemon master was divided into many season based on regions while catching more pokemon to become more powerful. Most of the pokemon got popularity among kids, who chooses their own favourite pokemon and most popular was the one called pikachu, Bulbasaur, Charizard etc. This anime was the only one which was popular among all age group and gender kids because it involves both cute pokemon and the one who can fight.

  • TAKESHI’S CASTLE

Takeshi’s castle even being not an anime but still make it to this list as the fun and entertaining show is being among the kids was overwhelming in India and viewership wasn’t limited to just the kids but to adults also well with the show being what is was its expected to be like that. The fun format of the show was to have contestant over 80 to 150 people whom General Tani forced to participate in some series of physical challenges to eliminate half of the contestants and put them against his own henchmen and Count Takeshi in the FINAL SHOWDOWN. The best and fun part of the show find by the Indian viewer is the funny and witty commentary and comments by comedian Javed Jaffrey on the beaten and eliminated contestants. The funny henchmen and twisted and sadistic challenges were the attraction for the kids who find it funny and entertaining.

Malnutrition a growing problem

Malnutrition is one of the most dangerous growing problem in this modern world. Now when we are talking about malnutrition many people have misconception about what malnutrition actually means.

According to WHO Malnutrition, in all its forms, includes undernutrition (wasting, stunting, underweight), inadequate vitamins or minerals, overweight, obesity, and resulting diet-related noncommunicable diseases.

So in simple sense there are two types of malnutrition when is under-nourished and the other is over-nourished. Today actually there are more obese adults than undernourished one.ie., about 1.9 billion are obese and 462 million are under-nourished. And there are 45% of the death caused children under 5 years of age is due to malnutrition.

So we can actually see that how this situation has been worse for the children and for the adults and even for the senior citizens too. We need to focus on how to atleast give them two times meal a day which, actually will help them to survive at least.

Government should come up with policies and programs which could help them. And from our side we can give whatever surplus is with us or we can work with NGOs to provide these people at least one time of meal if we can.

This article is mainly written to to highlight this problem which is actually now been overshadowed due to the covid-19 situation. But we have to consider the fact that covid has make their condition more worse. From belonging to at least a middle class family we should do something from a site to help the needy. And the people those who are suffering from obesity should try

The Social Media

Social networking sites- these three words bring a very large world together on a single platform and in a simple and easy way. If we see the positive side, there are a number of benefits of social networking. How can we forget that how social media helped Malala Yusufzai become the youngest nominee for the noble peace prize. It were these sites only which made it possible not only for her but for 1000s of girls like her to have higher education. The social media has been playing a crucial role in making today’s teens aware about the events around globe by just one click. Social media has proven to be the fastest medium to update ourselves with daily world events. Social media updates every single second bringing the entire world together every second. Although globalisation has to be given its due credit for bringing the world closer economically and further culturally but it is social media platforms that have made it possible for a person in India to watch a French show at the comfort of their home and without any extra cost. With these social networking sites not only now people could talk, interact, respond to someone in the opposite corner of the world but can also be there without actually being there.

Social networking sites have provided a platform for protesting in some rather unusual but effective ways, from BLACKLIVESMATTER to METOO to BRINGBACKOURGIRLS and many more social media have been proved to be the best way of protesting for the right and just cause. As social media does not connect people from just one city or country but all over the world the movements on social media have a greater impact and helps in bringing greater good in the society. Back in 2013 people from different parts of India were able to raise funds from different campaigns on Facebook, Twitter for Uttrakhand flood victims. In 2014 John Bunnel, a US based sheriff was able to mobilize 5000 youngster for a basic life support training campaign only through Facebook campaign. Our Prime Minister Mr. Narendra Modi has been able to reach to a million people of our country on a personal level through his social media and special programme MANN KI BAAT. These sites made a 14 year old boy Ahammad Mohammed in America fight against the injustice he felt in his school for wearing a handmade watch. It was twitter and facebook only that brought on him the focus of the then President of USA Barack Obama and then later earned him a scholarship too.

There is no doubt that in today’s modern era whether it is a motion of physics or politics of civics we can get all the useful links by just a single click. In no means we can deny that internet has changed everything for good and it is social media that has made it so flexible. It only depends on us, how we take it, as a head or as a tail. Social networking is an ever changing fad which in every field from communication to examination has become our supporting tool. Today no one can even imagine a life without these social networking sites. From dusk to dawn, from entertainment to welfare, our lives now run on these media platform platforms. And as harmful as it’s over usage is as beneficial is its appropriate use.

If Winter Comes, Can Spring Be Far Behind?

This proverb is quite optimistic in nature. It reflects positivity in life. By this quote, we can infer the idea that, if anything unfortunate happens in life, one must not lose hope or feel depressed. Rather, one shall understand that life is a moving cycle of joys and sorrows. Just as happiness, elation and good times even sadness, hindrances and challenges are a part and parcel of human life.

One shall learn to cherish every moment of life. There exists a Chinese Symbol – YIN YANG. It describes the opposite forces of life and and how both are necessary in their own ways. If life is covered with dark clouds, it will also a have a hidden ray of sunshine. If cold-dark times appear and good times begin to fade away, spring will also enter and things will blossom back. If hardships occur, we must not lose hope but must wait for spring, which will bring back the warmth and happiness.

CHINESE SYMBOL – YIN YANG

Such is the story of Chantelle Whitney Brown Young aka Winnie Harlow, who was diagnosed with Vetiligo at the age of four. She started experiencing depigmentation of her skin, characterized by black and white patches all over her body. Throughout her young age she experienced a lot of body shaming and bullying. She overcame her nervousness and started working as a professional model at the age of 16. She appeared as a contestant on America’s Next Top Model and rose to glory. She says, “I always say, focus on your own opinion about yourself, rather than the opinions of others.” Winnie did not let her hardships cause an obstacle in her dreams. She has bagged several campaigns till date and has redefined beauty.

Winnie Harlow – Model

Walt Disney, a pioneer of the animation industry, an entrepreneur and producer was the fourth of five children of Elias Disney, a farmer and carpenter by profession. Sir Walt Disney was raised in a family which had a hand to mouth condition. Yet, he rose through adversities and co-founded one of the best motion picture productions in the world, along with amusement parks such as Disneyland and Disney World. He followed a can-do attitude throughout and himself brought spring to his life.

Walt Disney

British writer, screenplay director and philanthropist J.K Rowling is the author of the seven series of Harry Potter which is close to the heart of several Potterheads. Between the age 23-28 Rowling was diagnosed with Clinical depression. Her first Harry Potter pitch was rejected 12 times by different publishing houses. This was her bad phase. After several times of convincing, Bloomsbury accepted to publish her novel. Today, Harry Potter is the best-selling book serie in the world with about 500 million copies sold.

J K ROWLING

In the same manner, putting light on the current scenario, with the onset of the global Covid-19 pandemic, people had almost lost hopes on human existence in the following years. There remained a period of utter darkness and gloom. Nations were shut down according to the Lockdown norms. But gradually, doctors began to find out ways to treat patients. Currently there’s a scenario where there is ample availability of medicines and vaccines to treat the virus.

Frontline Staff

Therefore, there is no reason to get disheartened if things do not go according to one’s wish. There will surely come a time when lively spring will appear and things will turn out accordingly. And indeed-God helps those who help themselves. We should be the first ones to take ourselves out of any unfortunate event. Thus, one should ask oneself in times of adversities, “If winter is here can spring be far behind?”

What has led today’s younger generation to be devoted towards the Korean language and its culture & where can you meet native Korean speakers in India? 

Rise of the Korean culture:

The vibrant and mind-blowing Korean culture has fascinated a lot of youth as of today’s date. The culture and its awesomeness have urged lots of youths as well as adults to learn the Korean language, so that it could be easier to watch K-dramas and also K-POP songs. The influence of the culture has urged lots of people to major in Korean language in India. As a result, people not only throng the institutes where Korean language is being taught, but also opt for those classes online even from rural areas. In the past decades, people were eager to learn 

Western languages like French, German, Spanish etc., and would spend tons of dollars learning these.

Obsession towards the culture and it’s language:

 The Korean industry is on the pinnacle of its glory due to its technology, K- beauty and K-pop. It has inspired a significant population of the youth, converting people into Korean language learners and Korean culture enthusiasts. Additionally, it also inspires them to meet native Korean speakers, so that they could learn from them and watch Korean dramas with ease instead of relying on the English subtitles. Moreover, it lets you experience the culture with deep insight and also helps you to learn the language more fluently. Today, the number of Korean language learners has increased exponentially in India especially during the pandemic which led them to enroll for different Korean language courses online, where they find proper guidance.  Nonetheless, meeting a native speaker can add a huge impact. 

Where can you meet Korean native speakers?

1.Hellotalk-A social media app designed for users to learn and exchange language and cultures. 

2.Meff-Another social media app to make connections and friendships through social media. 

3.Churches-You can find lots of Korean native speakers at churches as well, especially on   

   Sundays (it specifically includes metro cities). 

4.Korean Restaurants-Another great place where you can find native speakers. 

5.Tourist spots-Taj Mahal has never ceased to surprise and captivate the hearts of Koreans. It 

   tops the list of the tourists’ spots that are chosen by Koreans during their visits to India. Yes!!!! 

   every year there is a huge multitude of Koreans visiting the Taj Mahal. 

#korean#Korean Language#foreignlanguage#kdramas#kpop#culture

SHARES VS. DEBENTURES

 A major part
to start a business or to run a business successfully is finance. The company
must ensure all the time they are in good financial position and can face any
unexpected risks. No doubt there are quite a few finance options available out
there. One needs to choose wisely and calculatedly from among these options
that which one would be better for their organization. Not all of these options
will necessarily be apt for the nature of your business. Let us talk about two
of such finance options. One being ‘shares’ and the other ‘debentures’. What
exactly are these and which one would be more beneficial for you.

 

SHARES

Basically,
these are a part of the company that can be sold or bought indicating that the
shareholder is the owner of the company up to the amount of his shares. These
are known as the owner’s fund. Often, if the company is in the need of funds
then they tend to sell some of their shares to the prospective buyers.

There are
two types of these shares – ‘equity shares’ and ‘preference shares’. Equity
shares are the shares that do not benefit the owner with any kind of
preferential rights or authorities whereas, preference shares come with its own
benefits.

Some of
these benefits are that preference shareholders have a right to receive a fixed
rate of dividend from the profit before any of the equity shareholders are
declared their dividend. If in case, the profits are not enough to be divided
between both the holders then the equity shareholder will be left with no
dividend. Also, if the company is winding up, preference shareholder’s capital
is returned before the equity shareholders.

One downside
is that preference shareholders do get any say in the management or do not have
any voting rights in the company. This privilege is only provided to the equity
stakeholders.

 

DEBENTURES

These are
the borrowed funds that are used to raise long-term capital from a source
outside of the company like corporations and governments. Although, there is a
fixed rate of interest that needs to be paid here. The debenture issued is a cognizance
that the company has borrowed funds from the source which it guarantees to
return on a certain date in the future. Therefore, the debenture holders are
known as ‘creditors of the company’.

For the
public issue of debentures, it is mandatory that it has been rated by a credit
rating agency like ‘Credit Rating and Information Services of India Ltd.’
(CRISIL).

 

SHARES
VS. DEBENTURES

While the
shares are considered to be owner’s funds, the debentures are categorized under
the borrowed funds which means that there is a fixed rate of interest that must
be paid from time to time. Also, if debentures are issued, you don’t get any
rights or benefits from the company whereas, in case of shares, you have a
voting right or you receive a fixed dividend.

The shares
are issued exactly at their face value which means that there won’t be any
discount on the issue which is possible in the case of debentures. Although in
debentures, the company’s assets are to be kept with the source as mortgage
which is not the case in shares.

From a
company’s perspective, if equity shares are issued then it will increase the borrowing
capacity of the company. On the other hand, if debentures are issued, it will
decrease its borrowing capacity.

 

There isn’t
a right or wrong source of fund out there. It lies in your hands which source
you choose. However, it is a very crucial decision which should be made after
doing the complete research and going through the pros and cons of each one of
them. The decision should be wise and favorable for your company.

 

 

 

 

 

 

3 Great inventions with simple engineering techniques – Catseyes, Fountain pen, Safety pin

Cats eyes – Road Reflectors

When you are driving at night, you see reflective objects on road. These objects reflect the light and guide people to drive safely. It may seem so simple, but the idea of this invention came in an interesting way. One night in 1933 when the road mender Percy Shaw was driving home in Yorkshire, he saw the light of his car headlamps reflected in the eyes of a cat beside the road. This gave Shaw the inspiration that by replicating this effect he could produce a practical way of helping drivers navigate poorly lit roads. Shaw’s challenge was to create a device bright enough to illuminate roads at night, robust enough to cope with cars constantly driving across it, and that also required minimum maintenance. Shaw came up with a small device that could be inserted into the road as a marker. It consisted of fur glass beads placed in two pairs facing in opposite directions, embedded in a flexible rubber dome. When vehicles drove over the dome, the rubber contracted and the glass beads dropped safely beneath the road surface. The device was even self-cleaning. The cast-iron base collected rainwater and whenever the top of the dome was depressed, the rubber would wash the water across the glass beads to cleanse away any grime, just as the eye is cleaned by tears. The patent for the catseye was registered in 1934. And in 2001 the product was voted the greatest design of the twentieth century, ahead even of Concorde.

Percy Shaw – Catseyes in 1934

Fountain pen

The invention of the modern fountain pen is really more a story of perfection than invention. In 1883, more than fifty years after the fountain pen was first invented, a New York insurance broker, Lewis waterman, was set to sign an important contract and decided to honor the occasion by using the standard ink-filled pen of the day. However, fountain pens were notoriously unreliable, especially in their capacity to regulate their ink low, so that it could not be signed, waterman decided to do something about it. Within a year Lewis waterman had designed the world’s first practical, usable, and virtually leak proof fountain pen. To regulate the flow of ink he successfully applied the principle of capillary action, with the inclusion of a tiny air hole in the nib of the along with grooves in the feeder mechanism to control the flow of ink from his new leak proof reservoir to the rib.

As early as the beginning of the eighteenth century, the chief instrument-marker to the king of France, M.Bion, crafted fountain pens with nibs, five of which survive to this day. The first steel pen point was manufactured in 1828, thought to be invented by Petrache Poenaru, and in the 1830s the invented James Perry had several unsuccessful attempts at designing nibs that employed the principle of capillary action. But it was Lewis waterman who overcome every obstacle and crafted a successful pen. It was so successful that by 1901, two years after waterman’s death, more than 350,000 pens of his design were sold worldwide.

Safety pin

When it comes to simple engineering, we can’t avoid safety pin. This useful object is found in households across the globe, it even gained status as a fashion accessory, with the movement in 1970s. Walter Hunt was a New York mechanic who, in 1849, sat wondering how to pay off a $15 loan. He spent around three hours twisting a length of wire in his fingers before he created the answers to his problems, the humble safety pin. Pins were by no means a new idea, having existed for centuries before Walter’s twist on the design. However, his creation was unique as it provided a solution to the potential problem of pricking oneself with the old style variety. His pin has a clip at the top which locks the pin and keeps us safe from not pricking. At the bottom it has a spring like structure made by bending the same pin to maintain the tension of the pin. Hunts design was patented in April 1849, and he sold the rights to his creditor, clearing a $385 profit. Unfortunately hunt had no idea how popular his invention was set to become. Even after 150 years, we are using this safety pin which works on a very simple engineering.  He also designed America’s first sewing machine with an eye pointed needle. But fearing the loss of jobs his creation may cause, he did not patent the idea. It was left to a fellow American, Elias Howe, to claim the credit for this invention some twenty years later.

“A man who could invent a safety pin . .  . was truly a mechanical genius . . .” – New York Times

Book Review on Big Panda and Tiny Dragon

 Have you ever wandered alone on the quiet road,
sighing and getting lost in your deep thoughts? Have you ever felt that
everything in life is nothing but a never-ending struggle? Have you ever
thought that maybe your questions regarding anything always have a sad answer? 


The book “Big Panda and Tiny Dragon” by James Norbury
is the perfect book if you have such thoughts. According to me by reading this
book, one may realize that although life may not be as good as a fairy tale or maybe
as heavenly as garden of Eden but it tells us that life is not only about
negativity but finding simple, happy solutions even in our problems and
negative emotions.

                                                           

               

According to me this book would be able to teach
everyone that life is nothing but a beautiful struggle. The only thing that
anyone needs to do is to relax, sit back comfortably, introspect and live their
lives with a new perspective!

                                                          

This book was written by author when he himself
overcame the phase of depression and sadness. He was really inspired by Lord
Buddha’s teachings. The most intriguing thing which I liked about that book was
the way in which he displayed his learnings in a very simple manner.

In this book too, two or three lines can simply
explain any person to not give up on themselves, to never lose hope and to
always believe in hope, love, friendship, kindness and most importantly in
yourself.

                                                          

This book consists of quotes and pictures which
according to me, at a certain point anyone can relate to. According to me,
there might be questions regarding life which would wander into our minds and
whose answers might be difficult to find. I believe if one would read this
book, such questions having deep answers might be found.


Summary of the book

The book through its deep quotes and pictures depicts
a heart-warming tale of friendship of Big Panda and Tiny Dragon.

They both travel together and have often get lost at
many places. But they don’t mind getting lost as even in that situation, they
both learn something new, something deep and something meaningful about life.                                                                                          

They are each other’s travel companions and even if
they are completely different from each other, they both share a very strong
unbreakable bond, sharing each other’s perspectives about themselves and about
life.

                                                                     

The thing that I personally learned was that it is
okay if some of us feel that they don’t belong anywhere, it is okay to stand
out and it is okay to just be yourself! It is okay to have a different
personality and preferences and it is okay to just be sad!                     


Everyone has different life experiences and being
different is not a negative thing! The two companions were also different from
each other in many aspects, but their bond was strong because they accepted
their differences, shared their perspectives about living life, encouraged each
other to believe in hope, happiness, kindness and most importantly in themselves.

                                                                 

                                              

 

For example:


 The above lines according to me that each one of us
aspire to do something that would help the society and want to change world by
their contributions.  Often, we feel
disappointed because we don’t know how to make our vision into reality.

 But by reading
one can find a simple solution to resolve the above-mentioned thought and that
is to take small steps, taking one step at a time and helping the next person
who is in need of your help.

If small steps can make a huge difference, then similarly
giving a helping hand however small it may be can also make a huge difference
and make the world a better place to live in! 

 

If one looks at this quote, one can interpret that
happiness and positivity, even though it is in small amounts is way much better
than the complete absence of the two.

 This is because
according to me if happiness and positivity is completely absent, then we could
not grow as a person and our negativity and sadness won’t give us a reason to
live! One will only exist then and will be stagnant!

Finally, the most interesting thing that I noticed was
that this book can be easily understood by anyone. The most beautiful thing is
that everyone can have their beautiful perspectives regarding the quotes. The
way the messages have been delivered through pictures can even make a person
who is not interested in reading, interested!

I would personally recommend everyone who is feeling
lonely, abandoned, anxious, sad or unloved to go through this book! Even the
non- reader as well!

                                                               

 I don’t know whether
you will like your journey one you start reading the book or your destination (answers
you are looking for or may be something else) but I can assure you that by
reading this book, you will surely enjoy the company of our beloved two protagonists!

 

 

 

 

 

 

 

 

 

 

 

Sachin Dev Burman, A Great personality in the Music World of India: Born and Death in October                     

In the music world of India when names are discussed one of the great names is Sachin Dev Burman who is popularly known as SD Burman. He was born on 1 October 1906 in Comilla of  present-day Bangladesh and passed away on 31 October 1975 in Mumbai.  He was born in a royal family in Tripura.  Mother was Royal Princess of Manipur Rajkumari Nirmala Devi and father was Mahamanyabar Rajkumar Nabadwipchandra   Dev Burman. Sachin Dev Burman married film lyricist and musician Meera Das Gupta on 10 February 1938. They were blessed with only one son, a great music director popularly known as RD Burman. 

SD Burman was very interested in music albeit he completed his bachelor degree from Calcutta University and joined service in Agartala but he left the job and went to Calcutta /Kolkata. There he was trained by great personalities in the field of music such as Ustad Allauddin Khan, Ustaad Faiyaz Khan, Bishmadev Chattopadhyay, Krishna Chandra Dey and many other stalwarts. SD Burman had innovative ideas so he blended folk songs with normal songs. He started working as a radio singer on Calcutta Radio Station. His first record was released in 1932 (Hindustan Musical Product). At a young age he was endowed with many laurels. For example, in 1934, he participated in the All India Music Conference, in Allahabad University, where he sang  his Bengali Thumri, in presence of great personalities like Vijaya Lakshmi Pandit and the inimitable Abdul Karim Khan of Kirana Gharana. Later on in the same year, he was invited to Bengal Music Conference, Kolkata, which was inaugurated by Gurudev Rabindranath Tagore, here also he presented his Thumri, and was awarded a Gold Medal. His compositions were sung by the leading singers of the era, including Lata Mangeshkar, Md. Rafi, Kishore Kumar, Geeta Dutta, Manna Dey, Hemant Kumar, Asha Bhosle, Shamshad Begum, Mukesh, Talat Mahmood and others (wikipedia.org/wiki/S._D._Burman). 

He was conferred many awards and laurels. On 1 October 2007, on his 101 birth anniversary, the Indian Postal Service released a commemorative postage stamp, in Agartala, where an exhibition on his life and work was also displayed. Tripura Government introduced “Sachin Dev Burman Memorial Award” in music. He was awarded seven times ‘Filmfare Award’ (ibid).

1)      1954: Filmfare Best Music Director Award: Taxi Driver

2)      1973: Filmfare Best Music Director Award: Abhimaan

3)      1959: Filmfare Best Music Director Award: Sujata: Nomination

4)      1965: Filmfare Best Music Director Award: Guide: Nomination

5)      1969: Filmfare Best Music Director Award : Aradhana: Nomination

6)      1970: Filmfare Best Music Director Award: Talaash: Nomination

7)      1974: Filmfare Best Music Director Award: Prem Nagar : Nomination. Also he was given Sangeet Natak Akademi (Academy of Music and Plays) award, 1957; Padmashree award, 1969;

SD Burman in addition to composing, had also lent his voice (sang songs) to 14 Hindi and 13 Bengali films. He composed music for over 100 movies in Hindi and Bengali. Some of his classics include ‘Kora Kagaz Tha Yeh Man Mera’, ‘Chanda Hain Tu Mera Suraj Hain Tu’, ‘Badi Sooni Sooni’ etc.(indiatoday.in/1 October 2018).  

Before, conclusion few facts based on the website starsunfolded.com/s-d-burman are presented here:

Ø  It is believed that famous cricketer of India Sachin Tendulkar’s grandfather was a great fan of SD Burman so he decided to keep his grandson’s name as Sachin. 

Ø  SD Burman was a football referee also and played cricket for YMCA club.

Ø  Also he was fond of tennis but his Guru asked him to select either tennis or singing so he selected singing. 

Ø  When he went to Bombay/ Mumbai during that time he met actor Dev Anand and together they worked for the movie Baazi which was a great hit and brought him in the limelight.

SD Burman although passed away on 31 October 1975 but he will be in the heart of millions of Indians generation after generation.  

the-social-media

What Is Social Media?

The term social media refers to a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. Social media is internet-based and gives users quick electronic communication of content, such as personal information, documents, videos, and photos. Users engage with social media via a computer, tablet, or smartphone via web-based software or applications. While social media is ubiquitous in America and Europe, Asian countries like Indonesia lead the list of social media usage. More than 4.9 billion people use social media, as of March 2022.

When used properly, social media can be a valuable addition to a department’s communications strategy. Because many employees have expressed an interest in developing and maintaining a social media presence in personal and professional capacities, the Office of University Communications and Marketing has crafted the following introduction to social media. Please read this overview prior to developing your social media presence.


What is social media?
Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information and create web content. There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.

What are the benefits of using social media?
Billions of people around the world use social media to share information and make connections. On a personal level, social media allows you to communicate with friends and family, learn new things, develop your interests, and be entertained. On a professional level, you can use social media to broaden your knowledge in a particular field and build your professional network by connecting with other professionals in your industry. At the company level, social media allows you to have a conversation with your audience, gain customer feedback, and elevate your brand.

Should I create social media accounts for my department?
Only university employees who are authorized by their departments may use social networking to conduct university business. Make sure that your department does not already have a social media account on the sites you plan to use. If an account has already been created, do not create another one. Instead, contact the current account manager if you wish to add content.

What social media sites should my department be on?
With so many new social media sites launching each year, deciding which one is right for your department can be overwhelming. It is important to be aware of emerging social media sites, and understand how they could fit into your communications strategy. However, not all social media sites will be conducive to your department’s brand or marketing goals.

Before you launch an official account on a new social media site for your department, try it on a personal level. Create an account for yourself, and then use it. Study how other individuals and companies use the site. What type of content is posted on the site? Which posts are the most popular on the site? How often are users and companies posting?

Then, think about how your department would fit in. Just because you can be on a social media site, doesn’t necessarily mean you should be. Spreading yourself across too many social media sites could dilute your social strategy, preventing you from using any of them effectively. Instead, focus on the social media sites that allow you to share your content with the appropriate audience.

What social media sites does the University of South Florida use?
While there are many types of social media sites available for use, the University of South Florida has established an official university presence on seven sites: Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube. These university social media accounts are all maintained by the Office of University Communications and Marketing.

KEY TAKEAWAYS

  • Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities.
  • There are more than 4.5 billion social media users around the world.
  • The largest social media networks include Facebook, Instagram, Twitter, YouTube, and TikTok.
  • Social media typically features user-generated content and personalized profiles.
  • By 2023, the number of social media users in the United States is forecast to increase to approximately 257 million.

Understanding Social Media

Social media originated as a way to interact with friends and family but was later adopted by businesses that wanted to take advantage of a popular new communication method to reach out to customers. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously.

There are more than 3.8 billion social media users around the world. Social media is an ever-changing and ever-evolving field, with new apps such as TikTok and Clubhouse coming out seemingly every year, joining the ranks of established social networks like Facebook, YouTube, Twitter, and Instagram. By 2023, the number of social media users in the United States is forecast to increase to approximately 257 million.

According to the Pew Research Center, social media users tend to be younger. Nearly 90% of people between the ages of 18 and 29 used at least one form of social media. Further, these users tend to be better educated and relatively wealthy, or earning over $75,000 per year.

Types of Social Media

Social media may take the form of a variety of tech-enabled activities. These activities include photo sharing, blogging, social gaming, social networks, video sharing, business networks, virtual worlds, reviews, and much more. Even governments and politicians utilize social media to engage with constituents and voters.

For individuals, social media is used to keep in touch with friends and extended family. Some people will use various social media applications to network career opportunities, find people across the globe with like-minded interests, and share their thoughts, feelings, insights, and emotions. Those who engage in these activities are part of a virtual social network.

For businesses, social media is an indispensable tool. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offer customer service or support.

Social media’s role in helping businesses is significant. It facilitates communication with customers, enabling the melding of social interactions on e-commerce sites. Its ability to collect information helps focus on marketing efforts and market research. It helps in promoting products and services, as it enables the distribution of targeted, timely, and exclusive sales and coupons to would-be customers. Further, social media can help in building customer relationships through loyalty programs linked to social media.

145 minutes

The average daily social media usage of internet users worldwide.5

Benefits of Social Media

Social media has changed the way we all interact with each other online. It gives us the ability to discover what’s happening in the world in real-time, to connect with each other and stay in touch with long-distance friends, and in order to have access to endless amounts of information at our fingertips. In many senses, social media has helped many individuals find common ground with others online, making the world seem more approachable.

According to a survey by Pew Research Center, the use of social media is correlated with having more friends and more diverse personal networks, especially within emerging economies. For many teenagers, friendships can start virtually, with 57% of teens meeting a friend online.

Businesses are also using social media marketing to target their consumers right on their phones and computers, building a following in order to build a loyal fan base, and create a culture behind their own brand. Some companies, such as Denny’s, have created entire personas on Twitter in order to market to younger consumers using their own language and personas.

Examples of Social Media

While social media has its positive side, many point to the platform and call out negative features, likening its overuse to an addiction. Some contest it contributes to inattentiveness, stress, and jealousy. The National Center for Biotechnology Information links heavy social media use to depression.  Social media may also be a conduit for misleading information and falsehoods.

The 2016 American presidential election has well-documented accounts of the impact of the ability to spread false information through the platform. Such a phenomenon leverages the power of social media, allowing anyone to reach an audience of millions with content that lacks oversight or fact-checking.

Facebook is the largest social media platform in the world, with a clear advantage over other social media, though it has similar audiences to others like Twitter and Instagram. The figures for the most popular social media websites as of January 2021 are as follows:

  1. Facebook (2.74 billion users)
  2. YouTube (2.29 billion users)
  3. WhatsApp (2 billion users)
  4. Facebook Messenger (1.3 billion users)
  5. Instagram (1.22 billion users)
  6. Whatsapp (1.21 billion users)
  7. TikTok (689 million users)
  8. QQ (617 million users)
  9. Douyin (600 million users)
  10. Sino Weibo (511 million users)

What Are the Top 10 Social Media Apps?

The top 10 social media apps are Facebook, YouTube, WhatsApp, Facebook Messenger, Instagram, Whatsapp, TikTok, QQ, Douyin, and Sino Weibo.

What Is the Use of Social Media?

Social media allows individuals to keep in touch with friends and extended family. Some people will use various social media applications to network and find career opportunities, connect with people across the globe with like-minded interests, and share their own thoughts, feelings, and insights online.

What Are the 6 Types of Social Media?

The six types of social media, though this can be broken down in many ways, include social networking, bookmarking, social news, media sharing, microblogging, and online forum sites.

What Is the Most Popular Social Media?

The most popular social media site is Facebook.

What Is Social Media Marketing?

Social media marketing is the use of social networks in order to market a company’s products, such as through Facebook or Instagram ads, using influencers, or otherwise building a presence online to engage with customers.

The Bottom Line

Social media has taken the world by storm, capturing more than 3.8 billion users worldwide and counting. Whether or not each platform resonates with you personally, there are endless ways for businesses to market to their consumers and target them to ultimately make a purchase. Allowing us to stay connected with friends, find information easily, and add our own personalities to the online world, social networks are here to stay.

Impact of pre and post industrial policies on Aviation Industry

The methodology of reforms introduced in India in July 1991
introduced a combination of macroeconomic adjustment and structural adjustment.
It was directed by short term targets and long haul targets. 

                                                                   

                                                       

Adjustments were important
in the short run to re-establish balance of payments and to control inflation.
Simultaneously, changing the design of institutions themselves through reforms
was equally significant according to long haul perspective.

                                                                 

 The new government
moved earnestly to carry out a program of macroeconomic adjustment through fiscal
correction. Other than this, underlying changes were started in the field of trade,
industry and the public area.

Impact
of pre and post industrial policies on Aviation Industry

Impact
of Pre 1991 industrial policies on Aviation



According to tradechakra, Aviation Industry in India started in 1912 when the
first flight took off from Karachi to Delhi. 
Indian State Air Services initiated this industry, in partnership with
Imperial Airways UK. But the real initiation for Aviation Industry In India was
in 1932 when Mr. JRD Tata started Tata Airline. In 1946 Tata Airlines was
renamed as Air India.

Nine air transport companies transporting both cargo and passenger traffic
belonged to India after the Independence.  All the existing airline assets were
nationalized by the Indian Government in 1953. 

The main move towards Liberalization was started in 1986 when private
aircrafts were allowed to begin charter and non- booked administrations to all
approved air terminals under the Air Taxi Scheme.


They were likewise allowed to settle on their own choices
regarding fares and schedules. A significant stage towards Liberalization
was in 1990 when India started an open sky strategy for freight which gave
authorization to foreign aircrafts to run freight trips without limitations and
to charge rate without being constrained by Director General of Civil Aviation
(DGCA).


Catering domestic market was assigned to Indian Airline and
International sector was looked after by Air India. Indian Airline and Air
India both enjoyed monopoly over the Indian skies. However, like any other
industry, this industry also suffered from certain limitations pre 1991
industrial policies.
                                                                              


 The services provided was poor, there was frequent delay
in flights and   travelers had to face innumerous hardships
frequently. But the scenario changed post 1991 policies. 

Impact
of Post 1991 industrial policies on Aviation



                                                                  

Post 1991 , after the introduction of new industrial policies,  unprecedented growth for both domestic and
foreign passenger sector was witnessed by aviation industry. According to
tradechakra, “ the monopoly of Indian Airlines and Air India over the Indian
skies came to an end”. The substantial growth in the Aviation industry post 1991
was due to:


  • The entry of private players, increased
    competition ensured better services were provided to the customer.
  • The landscape of the aviation industry
    changed by the  entry of low-cost
    carriers like Deccan, Spice jet, Go Air. According to tradechakra “the no
    off first time fliers in both urban and rural India increased dramatically”.

 

In 1994 Air Corporation act was passed. With the
introduction of the act, private service organizations could now perform both
booked and non-planned administrations in the domestic sector with no restrictions
on the size or type of airplane.

However, to ensure traveler’s wellbeing,
security etc, legitimate development of air transport benefits and defeating
infrastructural imperatives in numerous air terminals were required. Government
gave authorization for expansion to capacity depending on increase in air
traffic gauge.

In 1994-95, government allowed
straightforwardly to import aeronautics turbine fuel (ATF). In 1997-98 to take
the course of liberalization above and beyond, foreign equity participation and
 cooperation up to 40 percent (100
percent for NRI’s) was permitted in the domestic airline segment. Yet,
International service providers couldn’t take stakes either straightforwardly
or by implication without endorsement from DGCA.

Government Initiative To Promote Aviation
Industry :

•        FDI
in Air Transport Services (Domestic Airlines) has gone up from 40% to 49
percent. NRI’s and Persons Of Indian Origin (PIO) have been permitted 100 %
FDI.

•        Private
Service suppliers with five years’ involvement with homegrown area and having fleet
size of twenty airplanes were offered permit to work in International routes. Jet
Airways and Kingfisher aircrafts have begun to operate in International
destinations.




•        The
airplane rules were modified to guarantee and ensure that the Aviation business
stays up with international norms and improvements.

•        Air
India and Indian Airlines were converged to make them more proficient.

•        Greenfield
air terminals at Bangalore and Hyderabad were finished and Delhi and Mumbai air
terminals were rebuilt.


Passage Of Low Cost Carriers (LCC)

The LCC development in India was as Low Price
Tags, Apex Fares, Internet Auctions, Bulk Purchases and Last Day Fares. The
justification for the development of LCC is:


 .          Low Entry Barrier

•        Attraction
Of Foreign Shores

•        Increased
Permitted Foreign Equity

•        Rising
Income Levels And Demographic Profile.

•        High
load proficiency.

•        Operations
to remote areas.

•        Low
cost and Low Frill plan of action.

•        Staff
strength was kept to a base(minimum).

•        Operations
to adjoining nations like Sri Lanka.

•        Successfully
infiltrating the rising working class and first time fliers.

 

Forecasts which were made during that period:



•        The
Center For Asia Pacific Aviation (CAPA) has anticipated that homegrown traffic
will increment by 25 to 30 percent till 2010 and International traffic
development by 15% by 2010.

•        By
2020, 400 million Indian travelers are probably going to be flying and Indian
air terminals would deal with in excess of 100 million travelers.

•        The
Aviation industry must be made prepared regarding foreign carriers  particularly from the Middle East. The
profitability of the aircraft operators in India were eroded due to global
meltdown and decrease in air travel caused by terrorist activities.