Day: March 19, 2022

Why Companies use UGC

User-Generated Content (UGC) is one of the most influential methods of social media marketing or social commerce. Any content that is created by customers or individuals who are not working for brands, and published on social media is classified as User-Generated Content. UGC can be images, videos, and other social media content. It could also be reviews and testimonials regarding a product. The content created by the customer is then made use of by the brand, making it a part of their marketing strategy.

Brands like GoPro and Apple have used UGC effectively in their social media pages like YouTube and Instagram. The video equipment company shared videos created by its customers using their equipment on YouTube, successfully gaining lots of attention and views. Apple introduced the “Shot on iPhone” campaign some years back, encouraging users to share great photos they captured with the latest model of the iPhone. The best photos were shared by Apple not just on social media, but even on billboards and posters of their Ads outside.

Sites like Amazon and Tripadvisor have also used UGC for a long time, getting customers to post public reviews of a product or service online. These companies try to engage with customers, communicating politely and addressing their reviews and grievances. Such testimonials help build customer trust and give the brand a positive image.

How does UGC help a Brand?

Contributes Authenticity:

There is a greater chance of people believing everyday people who are relatable than a brand about a product. So, when they see a common man recommending a product, they consider it more authentic than brand-created content.

Provides Brand Loyalty:

Involving consumers in the brand’s growth is a great way of deepening the connection between brand and consumer. The customer now feels like they are part of the brand’s community. An engaged community helps build brand loyalty.

Holds People’s Attention:

UGC has turned out to be very efficient in grabbing people’s attention. In most cases, it is even considered more catchy than traditional advertising.

Influences Purchasing Decisions:

When people get to see actual social proof that a particular product is useful and worth buying, it greatly influences their final purchasing decisions. It is seen to be even more impactful than products advertised by celebrities or influencers. UGC also helps increase conversion rates of the audience into potential new customers of the company.

Cost-effective:

UGC is very cost-effective as the brand can rely on the customers for useful content. They do not have to worry about spending money on professionals, studios and equipment. The brand only needs to maintain a healthy relationship with its customers to get positive content for free and without being asked.  

BREAST CANCER

Cancer is a physical disorder in which abnormal cell growth is observed. the change in DNA is also observed. The cells divide uncontrollably and destroy body tissue. The uncontrolled cells growth in the breast is called breast cancer. There are various types of breast cancer. Breast cancer occurs in women and rarely in men. In 2020 2.3 million women diagnosed with breast cancer and 685000 death globally. In men, it was observed only 0.5-1%. October is breast cancer awareness month.


Causes of breast cancer= 1) Family risk- In the patient’s family history if anyone has cancer then it is possible that the next generation is also observed. sometimes inheritors cancer is also produced.
2)Radiation Exposure= continuous contact with radiation or pollution also develops the risk of cancer. Due to radiation, the DNA gets destroyed new cancer is produced.
3)Early menstruation and late menopause= Due to hormonal imbalance breast cancer may produce.
4)Prolonged use of oral contraceptives
5)Hormone replacement therapy after menapause= this therapy is useful for osteoporosis. but its prolonged use is harmful to the breast.


Symptoms of breast cancer=1) The main symptom increases in the weight of a patient (obesity). 2) The lumps are observed in the breast and sometimes lumps are easily filled to the hand. 3) In a later stage bloody discharge from the nipple may observe. 4)There is a change in the size of the breast. texture and shape of a breast are also observed.5) pain in underarms because lymphatic node swells.


Treatment of breast cancer= 1) chemotherapy In the early stages it is easy and effective as well. Tamoxifen is a much safer drug.
2) Surgery is done to remove lumps or that cancerous cells.
3)Radiation therapy= In this the cancer cell kills at its place.
4) Hormone therapy= If cancer produces due to hormonal imbalance then it is cured by hormonal therapy.


Prevention of Breast cancer= 1)Physically active give release from lots of diseases. Daily exercise at least 30 min and aerobics 75 min weekly.
2)Keep weight in check. Weight should not increase suddenly. and it is much more.
3)Eat all fruits and vegetables. Take a balanced and healthy diet.


4)Don’t smoke. And intake of alcohol is also injurious to health.
5)Breastfeeding if possible. Lactate gland if producing milk may cause lumps if milk remains in the breast.which further results in cancer.
6)Avoid birth control pills, particularly after 35 yrs.
7)Breast screening is called mammograms. It should be done yearly after 40 yrs. otherwise done timely when risk is observed.
8) Regularly change inner-wear(bra). and don’t wear it at night.

So regular exercise, a healthy diet, time to time mammograms, and taking care of innerwear prevent the risk of breast cancer.

“Policy and Regulatory framework on Conformity Assessment for Telecom products: Global Best Practices and Priorities”

 Telecom Engineering Centre (TEC), a National telecom standard setting organization under the aegis of Department of Telecommunications, Ministry of Communications has conducted a webinar titled “Policy and Regulatory framework on Conformity Assessment for Telecom products: Global Best Practices and Priorities” here yesterday. This webinar is organised by TEC in collaboration with TIC Council (India) and witnessed the presence of senior policy makers from Department of Telecom, India, E.U & FCC (U.S) along with senior Industry representatives from the Telecom, Labs, sharing their experience, global trends, and best practices towards ensuring Quality and safety of Telecom products in India. During session, Mr Luis , Policy officer from EU and Mr George from FCC, USA shared global best practices and Mr Prasanth DDG , TEC and Mr Zutshi TIC Council  have presented  India specific regulatory framework.

 

The event was graced by Shri K.Rajaraman, Secretary (Telecom), Government of India as chief guest and Shri Ashok Kumar Mittal, Member (Services), DoT, Smt. Deepa Tyagi, Sr. DDG (TEC) and Shri Sh. Suresh Sugavanam, Chairman TICC, India.  This event was witnessed by participants from across the globe and it is moderated by Dr Aparna  ED, TICC.

Shri K.Rajaraman, Secretary (Telecom) in his keynote address mentioned that the country is investing heavily in public and private partnership model to increase the penetration in mobile and broadband sector in urban and rural area. He also stressed that the telecom services shall be affordable to the bottom of the pyramid. He mentioned that testing and certification ecosystem should be the integral part of manufacturing ecosystem to become manufacturing hub. He also mentioned that very robust capacity of testing facilities, skills set is required to meet the requirement of manufacturing hub. He also urged the industry to explore the innovative idea of lab equipment lying in various part of the country to use as a service model like OLA/UBER type platform based model in testing.

Shri Ashok Kumar Mittal, Member (Services), DoT in his opening address mentioned that it is matter of pleasure that TEC has come up to organise internationally collaborative knowledge sharing webinar on the regulatory practices. He also appreciated the endeavours of TEC encouraged to do such discourses as many as possible.

Smt Deepa Tyagi Sr DDG, TEC has emphasised the importance of global collaboration and bringing global best practices so that India would become global test bed for ICT products.

RKJ/M