Day: August 17, 2022

Role of Branding and Marketing in a Company

Role of Branding and Marketing in a Company



We have always heard two words in the business field- Branding and Marketing. Marketing is a tool and strategy which help to promote your company and its product and services. It helps to connect with the customers so that they can buy the goods and services sold by the company. On the other hand, branding is the process of creating a strong and good perception of the company with the help of the logo, design, theme, and goals of the company. It helps to make you special and different from other companies. 

Difference between the Branding and Marketing 

Marketing is used to promote your product or service and branding is used to actively shape your brand name and who you are. You need a strategy for both. Marketing helps to engage the customers while branding helps to sustain them for years. Marketing helps to increase the sale of products and services while branding tries to keep the company loyal and responsible towards the customers. If the company has a good brand name, then it helps to increase the marketing too. Marketing strategies keep on changing based on the current scenario but the brand remains the same.


How they are effective for the development of the company?

Marketing and branding help the company to grow. If your company has a good brand name then it helps to attract the audience toward your company based on your loyalty and response towards the customers. Changes are very important to go on with the current trend and maintain a good position in the market. It is required to do something different which is not done by other companies so that your company can grab customers’ attention and keep your brand in the prior list of customers. 


If you want to start a new business based on your current good brand name it will help them grow the new business fast due to the existence of the old one. You just need to create marketing strategies that help to extend your business. Marketing help to get your brand in front of the right people. Good marketing strategies keep you different from the competition.

Try to make a good brand which should be the priority of every company. A good brand help to increase the marketing of the company also.

What is Database Management ?

 What is Database Management?

Database Management System (DBMS) is a software system used to retrieve, store, and read all the data.BMS manage the data, the database engine, and the database schema, allowing for data to be manipulated or extracted by users and other programs. This helps provide data security, data integrity, concurrency, and uniform data administration procedures. It helps to delete, read, and create data in the database.

A database management system (DBMS) is system software for creating and managing databases. A DBMS makes it possible for end users to create, protect, read, update and delete data in a database. The most prevalent type of data management platform, the DBMS essentially serves as an interface between databases and users or application programs, ensuring that data is consistently organized and remains easily accessible.

the ultimate guide to database management!

 the ultimate guide to database management

What is database management? it is basically a computer program that is designed to store structured data and operate functions as per the demands of the users. the top example of a database is banking where all the transactions performed by the bank are controlled and tracked by this software.

there are four types of software:

  • Network database: 

when the details of different members can be attached to different owners and vice-versa is called to the network database.

  • Hierarchical database: 

when the data keep in form of records and attach links to each other is called a hierarchical database.

  • Relational database: 

when we record data in form of a table that comprises rows and columns and keeps the data in the relevant field.

  • object-oriented database: 

  the information is recorded as objects and connects different possible connections made in two or more objects.

Benefits of database management system:

  • it allows the multi-user to access the same file at the same time which makes it efficient.
  • there is a backup function in a database that gives a surety of data safety.
  • a single is capable of controlling the entire database which reduces duplicity of data and makes it reliable.
  • as in a database, data is organized in the form of tables which make the data simple for understanding and convenient.

key issues in DBMS:

  • Scalability:

everyone wants results speedily as they can not wait but DBMS shows result slows so there is always a question of how to scale up it by enhancing its storage capacity or memory or buying a new CPU or using different machines so there is an issue which is still not solved.

  • security:

As we know there is tight security in form of authorization in the database but still, it is not too hard for bad guys to breach it and make use of it so still, there is a doubt about the privacy of data.

  • expensive :

As DBMS is not something that ordinary people can use or understand its functioning so it needs experts who are rare in numbers and expensive so it’s not a cup of tea for all businesses to make use of it.

Series of Unfortunate incidents in West Bengal

 

After 34 years of
Left –front rule (communist rule) in West Bengal a political change took place
in 2011 in the State. The people of West Bengal expected lots of
development from the new government under the leadership of Mamata Banerjee,
first woman Chief Minister of the State. In 1977, the Left-front won a
majority of seats in the State legislative elections and became the ruling
party. It is pertinent to mention that I am a retired professor and when I was
in service in an organisation of the Government of India for official and
academic purposes I visited across the state of West Bengal. I had the
opportunity to interact with the people from grass root level to different
levels including officials and others. One major problem I observed was the serious
unemployment issue, refugee issues, high density of population etc..  It
is pertinent to mention that as per the ‘Refugee Relief and Rehabilitation
Department of the Government of West Bengal, the census figures show the number
of refugees from East Pakistan in 1971 was nearly 6 million (60 lakh) and in
1981, the number was assessed at 8 million (80 lakh)’. Anyway, the people of
West Bengal had lots of expectations from the State Government but talk of some
leaders and scandals have lowered the image of the All India Trinamool
Congress. Indians always want to see a political leader who should be free from
corruption. A few cases I am highlighting as a senior citizen I am pained
because the State produced a number of great personalities in all the fields-
cultural, religion, literature or freedom movement. First case which took place
in 2014 June, “TMC MP Tapas Pal has threatened to kill opposition
CPM workers and have their women raped if a single ruling party worker was
attacked. The comments triggered an uproar and sparked condemnation by
opposition parties with CPM demanding that the Lok Sabha Speaker take suo motu
cognisance of Pal’s outburst and disqualify him. (The Times of India,
30/6/2014). Tapas Pal was a great actor and I had the opportunity to watch many
movies acted by him and observed he was a brilliant actor but after such
statements I had no respect for him. Simply for political reason rape and
killing cannot be accepted. Another case is post poll violence which was a
great news in the after the announcement of results of the 2021 West Bengal
Legislative Assembly election, declaring that the incumbent Trinamool Congress
government would be returning to power for the third time, violence broke out
in some parts of West Bengal where many people in the present party in power
played devil’s role. Now corruption is in a State where so called ‘Bhadralok’
(gentlemen) live.  The case of Partha Chatterjee glaringly reveals the
fact that he was not honest. “In an exclusive interview with India Today, former
General Secretary of West Bengal College and Universities Professor’s
Association (WBCUPA), Baisakhi Banerjee said that Partha Chatterjee knew of
massive corruption in the education department but he did not take action”
(Suryagni Roy, Kolkata, July 31.2022, India Today). It is known to readers that
  Partha Chatterjee and his close aide Arpita Mukherjee (female) were
arrested as crores of money were recovered from them by the Enforcement
Directorate (ED) officials and many other valuable items. Another great leader
of the arrest of Trinamool’s Congress was Anubrata Mandal, by the CBI for his
alleged involvement in cattle smuggling scam. Here also he accumulated huge
amounts of money as properties. Interestingly, the body guard of Anubrata
Mandal is also a beneficiary. A police Constable, Saigal Hussein deputed by the
State administration as the personal security guard of Anubrata Mondal, “may
have built up property worth Rs 80-100 crore, Central Bureau of Investigation
(CBI) sources said. His fortunes include both movable and immovable properties.
He is currently in the custody of the CBI on charges of cattle smuggling.
Hussein, considered a powerful man in the inner coterie of Mandal, who, too, is
facing similar charges, has palatial houses at Domkal in Murshidabad, luxury
apartments near Shantiniketan and in Kolkata New Town, all in the names of his
daughters, wife, and even domestic help, sources say, adding the Bengal Police
Constable also has two petrol pumps” (The Pioneer, August 16, 2022).  It
is pertinent to mention that  “on March 15, 2001, that Banerjee rocked the
Vajpayee government by resigning as railway minister in protest against NDA’s
‘inaction’ against Samata Party leader and defence minister George Fernandes
after his name cropped up in Samata Party president Jaya Jaitly’s conversation
with the Tehelka correspondent” (CL Manoj, March 16, 2016, he Economic Times). It
is really surprising that when so many Trinamool party leaders’ names are being
discussed, Trinamool supremo is playing a different role. Unfortunately, many
other types of corruption such as ‘Cut-money’ (commission from a project) etc.,
are always in the news. The corruption now has been proved in West Bengal.  Truth cannot be suppressed permanently.

 

 

Branding and its Components.

The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the customer and establish a differentiated presence in the market with the intent to retain the customer loyalty.

A brand is the name, symbol, icon, image or the combination of these which is intended to identify the goods and services of a particular seller or group of sellers and to differentiate them from those of the competitors. 

The branding is a comprehensive term and includes the following:

Brand Name: The brand name consists of a word, letter or the combination of words that are vocalized or can be pronounced easily. The brand name gives a unique identity to the goods and services of a particular seller and can be easily differentiated from the other brands available in the market. Such as Tata Salt, Usha Fans, Nike shoes, etc.

Brand Mark: A brand mark is the part of the brand that appears in the form of a symbol, logo, design, shape or distinctive coloring which can be recognized only through the site and cannot be pronounced. The brand mark increases the recognition of the brand. Such as, a symbol of Swoosh of Nike, Amul Girl of Amul Butter, Maharaja of Air India, etc.

Trade Mark: When the brand name and the brand mark are given the legalized protection such that no other firm can use it for its product then it becomes a trademark. Thus, the trademark is the protection given to the seller to use the brand name and the brand mark and prohibiting others from using it.

Trade Name: The trade name is frequently used as a synonym for either the brand name or a brand mark, but actually it is the name of the business, preferably the name of the organization itself. Most often, the trade name is used as a brand name, but it serves two purposes, give the identity of both the manufacturer as well as the product. Such as Godrej and Tata are both the trade names and are also the brand names for most of their products.

Patents: The Patents are the legal protection given to the new inventions pioneered by any business. Any firm can get its inventions such as new process, new product or the new machine patented so that an exclusive right to use it is obtained solely by the inventor. The patent confers the right to the inventor to use the new technology while prohibits the unauthorized persons for a fixed number of years from making the commercial use of the technological invention.

Copyright: The copyright is applicable in the case of books, dramatic, musical and artistic work and carries the similar meaning as that of the patents. The copyright provides protection to the work of an author so that no other person can copy it.

Branding and its Components.

The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the customer and establish a differentiated presence in the market with the intent to retain the customer loyalty.

A brand is the name, symbol, icon, image or the combination of these which is intended to identify the goods and services of a particular seller or group of sellers and to differentiate them from those of the competitors. 

The branding is a comprehensive term and includes the following:

Brand Name: The brand name consists of a word, letter or the combination of words that are vocalized or can be pronounced easily. The brand name gives a unique identity to the goods and services of a particular seller and can be easily differentiated from the other brands available in the market. Such as Tata Salt, Usha Fans, Nike shoes, etc.

Brand Mark: A brand mark is the part of the brand that appears in the form of a symbol, logo, design, shape or distinctive coloring which can be recognized only through the site and cannot be pronounced. The brand mark increases the recognition of the brand. Such as, a symbol of Swoosh of Nike, Amul Girl of Amul Butter, Maharaja of Air India, etc.

Trade Mark: When the brand name and the brand mark are given the legalized protection such that no other firm can use it for its product then it becomes a trademark. Thus, the trademark is the protection given to the seller to use the brand name and the brand mark and prohibiting others from using it.

Trade Name: The trade name is frequently used as a synonym for either the brand name or a brand mark, but actually it is the name of the business, preferably the name of the organization itself. Most often, the trade name is used as a brand name, but it serves two purposes, give the identity of both the manufacturer as well as the product. Such as Godrej and Tata are both the trade names and are also the brand names for most of their products.

Patents: The Patents are the legal protection given to the new inventions pioneered by any business. Any firm can get its inventions such as new process, new product or the new machine patented so that an exclusive right to use it is obtained solely by the inventor. The patent confers the right to the inventor to use the new technology while prohibits the unauthorized persons for a fixed number of years from making the commercial use of the technological invention.

Copyright: The copyright is applicable in the case of books, dramatic, musical and artistic work and carries the similar meaning as that of the patents. The copyright provides protection to the work of an author so that no other person can copy it.