branding

Celebrity Endorsements

Celebrities can influence the taste, preference and beliefs of the public. They can make powerful Influence in the minds of consumers about the product and services which they endorse. A […]

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Importance of feedback in the recruitment process

A couple of years back I was shortlisted for a well-known, reputed multinational organization and I had to appear for their recruitment drive. I had to report there at about 8:30 AM and the recruitment process consisted of GD followed a couple of rounds of interview. After clearing the GD […]

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