5 billion people exposed to trans fat : WHO report.

Five billion people globally are exposed to harmful trans fat, increasing their heart disease and death risk, according to a new report by the World Health Organization (WHO).

At this point, 43 countries have put best-practice regulations against trans fat in food, covering 2.8 billion people worldwide, showed the Countdown to 2023 – WHO report on global trans fat elimination, released January 23, 2023.

However, despite significant progress, this still exposes five billion people to the devasting health effects of trans fat, making the 2023 target unattainable.

The World Health Organization is calling for the total elimination of trans fat – responsible for over 500,000 premature deaths each year.

In its annual status report, Countdown to 2023 WHO Report on global trans fat elimination 2022, WHO says governments need to do more to ban industrially-produced fats, which clog arteries and are commonly found in cooking oils, spreads, packaged foods, and baked goods. 

5 billion people exposed to trans fat : WHO report.

Five billion people globally are exposed to harmful trans fat, increasing their heart disease and death risk, according to a new report by the World Health Organization (WHO).

At this point, 43 countries have put best-practice regulations against trans fat in food, covering 2.8 billion people worldwide, showed the Countdown to 2023 – WHO report on global trans fat elimination, released January 23, 2023.

However, despite significant progress, this still exposes five billion people to the devasting health effects of trans fat, making the 2023 target unattainable.

The World Health Organization is calling for the total elimination of trans fat – responsible for over 500,000 premature deaths each year.

In its annual status report, Countdown to 2023 WHO Report on global trans fat elimination 2022, WHO says governments need to do more to ban industrially-produced fats, which clog arteries and are commonly found in cooking oils, spreads, packaged foods, and baked goods. 

Gold surpasses rupees 57000 per 10 grams.

Gold futures on the Multi Commodity Exchange hit an all-time high of Rs 57,099 per 10 grams on 24 January. Gold prices jumped tracking gains in overseas markets and a depreciation in the rupee currency. However, the surge dampened demand in the world’s second biggest consumer of the precious metal.

Gold prices have inverse correlation with the dollar index. The index has fallen nearly 15% in the past three months, which has pushed up the prices of gold. A rise in index value denotes that the dollar is gaining against its counterparts and a fall in index value denotes a depreciation in the dollar’s value.

Gold surpasses rupees 57000 per 10 grams.

Gold futures on the Multi Commodity Exchange hit an all-time high of Rs 57,099 per 10 grams on 24 January. Gold prices jumped tracking gains in overseas markets and a depreciation in the rupee currency. However, the surge dampened demand in the world’s second biggest consumer of the precious metal.

Gold prices have inverse correlation with the dollar index. The index has fallen nearly 15% in the past three months, which has pushed up the prices of gold. A rise in index value denotes that the dollar is gaining against its counterparts and a fall in index value denotes a depreciation in the dollar’s value.

Principles of Good Layout for an Advertisement Copy

Principles of Good Layout

The twelve features, qualities, or principles of good layout are as follows:
Image Credits © Manoj Patil.Focus on dominant element.
Unity of all ad parts.
Good use of contrast.
Right balance of elements.
Maintain proportion of space.
Follow the eye movement.
Simple and uncomplicated layout.
Ease of readability.
Use of whitespace.
Clarity of ad message.
Good ad atmosphere.
First impression.
Now let’s discuss each quality, feature or principle of a good layout.

1. Focus on dominant element

Good layouts have a starting point. It is called dominant element. This element is the most important part of the advertisement. It may be the headline, the illustration, the body copy, etc. The copywriter has to decide which part is the dominant part. Normally, there is only one dominant element in the ad. The dominant element must be large. It must have a bright colour. It must look better than the other parts of the ad. The consumer must get attracted towards the dominant part of the ad.
2. Unity of all ad parts
The advertisement consists of many parts. All parts of the ad have a relation with each other. All these parts must have one objective. The objective must be to inform the consumer about the product and to persuade them to purchase the product. So, all parts of the ad must work together. They must not work against each other. There must be unity among all the parts of the ad. If unity is maintained, then the combined effect will also be good. We can have unity by keeping proper space between words and lines. We can also use the same style of printing.

3. Good use of contrast

Contrast means to use opposite colours, like black and white, etc. Contrasted ads stand out because they appear different. For e.g. If all the ads in a magazine are in colour and if one ad is in black and white. Then the black and white ad will stand out in contrast. We can also use contrast for different parts of the ad. So that each part of ad stand out in contrast. We can also use contrast for a dominant part of the ad.

4. Right balance of elements

The advertisement must have a right balance. Balance means the relationship between right-hand side and left-hand side of the ad.
There are two types of balance:Formal balance: Here, the words and pictures on the right side are equal to the words and images on the left-hand side of the ad. So, the right-hand side and the left side matches each other in size, shape and colour. They are placed exactly on the opposite side of each other. Such a balance is called a formal balance.
Informal balance: Here, each part of the ad is placed on the page at random. There is no balance between right-hand side and left-hand side. But, as a whole the ad looks balanced. Informal balance is quite difficult to achieve. It requires more imagination and a high level of creative skill. It looks better than the formal balance.

5. Maintain proportion of space

The advertisement must maintain proportion. The entire space must get divided among the different parts of the ad. The division must not be equal. If all the parts have same space, then the ad will not look good. More space must be provided to the dominant (important) part of the ad. Less space must be given to the less important parts.

6. Follow the eye movement

The advertisement must be prepared to cover the movement of the eye. The movement of the eye is from left to right. A person first looks up then he looks down. So, the advertising idea must move from left to right and from top to bottom.
The advertiser can control the eye movement by using the following points:Gaze movement: According to research, a person’s eyes will follow other eyes. That is, if many people are looking in one direction, then a new person will also look in that direction. Such behaviour is natural. So the readers will also follow the gaze of the people, animals and birds appearing or presented in the ad.
Size: Generally, large size parts attract people. So the main part of the ad must also be large.
Pointing devices such as hands, fingers, arrows, etc., are used to attract the attention of the reader.
Cartoons and comic pictures are also used to grab the attention of the readers.

7. Simple and uncomplicated layout

The layout must be simple. It must have very few elements in it. The lesser the elements, the stronger will be the impact (impression). Too many parts of the ad will make it useless. So the ad must have many empty spaces. It must not look very crowded and complicated.

8. Ease of readability

The reader must be able to read the advertisement easily and quickly. The words in the ad must not be small sized. Avoid using capital letters for full paragraphs. Only significant words or sentences must be written in capital letters.

9. Use of whitespace

The advertisement must not appear stuffed and crowded. There must be enough white (blank) space to make it look uncluttered and pleasing. White space will attract the attention of the reader by making the ad look rich and classy.

10. Clarity of ad message

The advertisement must be very clear about its objective. The reader must easily understand the ad message. He must not be confused to grasp the central message of the ad. He must also not have any doubts about the ad.

11. Good ad atmosphere

The atmosphere surrounding the advertisement must not be ignored or overlooked. The surrounding of an ad is also essential to make the ad appear attractive and pleasing. A shabby background or atmosphere makes even an attention-grabbing ad less appealing.

12. First impression

The first impression is the best impression. If the impact of the first impression is good, then the reader will read the full ad message and react positively. He may desire to purchase a product or try a service. However, if the first impression fails to create a good impression, then the reader won’t read the full ad message. He may not remember and lose interest in the advertised product or service. In such a case, sales won’t happen and the advertisement will fail to achieve its goal.
Therefore, the copywriter must make the first impression of the ad impactful. A positive impact can be achieved by using a catchy slogan, attractive colours, lots of white space, good illustration, so on.

Fayol's Principle of Division of Work – Meaning, Example, Explanation

Principle of Division of Work
In context of this article, let’s revise the meaning of following words:Division of something (e.g. an object, a process, work, etc.) means to divide, chop or break it up into smaller parts to facilitate a better understanding, easier handling and operation, and focused observation on a fixed set of goals. It is a way to separate things apart based on some established criteria like quality, quantity, nature of work, so on. It untangles, simplifies, and narrows down various complexities that were involved prior separation. It helps to ease and enhance the efficiency of managing a giant complex task through smaller chunks that are easy to handle.
Work is any assigned job, task, duty, goal or an objective one is supposed to accomplish (achieve) before the deadline (on-time) and as expected at the expense of one’s mental and physical labour to earn the desired reward (usually monetary but not always) in return.
With this understanding, let’s grasp the meaning of division of work:
Image credits © Gaurav Akrani.Division of Work means to divide or break up a single complicated job into different smaller specialised tasks.
Here, each of these smaller tasks is handled separately probably by an expert or a team working under his command.
In case, these tasks are dependent on each other’s completion, they are achieved separately and procedurally one after another.
When all smaller tasks complete as expected, they all together help to accomplish the single complicated job.
Study the following image depicting an example of division of work.
Image credits © Gaurav Akrani.
Consider for an example, for the first time in your life you have planned to construct a beautiful dream house at your favourite location. Before initiating the actual phase of construction work, you do some pre-research regarding how to build a house systematically. You figure out which crucial steps you’ll need to carry out and professional services you’ll need to access, communicate, negotiate and hire. After getting acquainted with the basic construction procedure and having the necessary funds in hand, you start further planning accordingly.
You divide the combined work of house construction as follows:First, you hire an Architect to prepare the layout plan of your house as per your needs.
Once the house plan is ready, you then contact and hire a civil contractor to build your house as per the approved plan.
When primary construction phase ends, you finally hire an interior designer to enhance the beauty or aesthetic feel of your dream house.
The division of work does not stop at the above three steps else it further bifurcates into numerous specialised works as listed below.
Architect divides his work of preparing the layout plan of house among:Draftsman,
3D-Designer,
Structural Designer, etc.
Civil contractor divides his work of house construction among:Civil Engineer,
Supervisor,
Masons,
Labours,
Welder,
Electrician,
Plumber, so on.
Interior Designer realises his creative aesthetic concept from:Carpenter,
False Ceiling installer,
Painter,
Tiler,
Windows installer,
Handyman,
Electrician,
Landscaper, etc.
In fact, efficient completion of each of the above listed numerous specialised works overall helps to progress gradually and ultimately finish the single difficult job of a house construction.
Explanation of Henri Fayol’s Principle of Division of Work:
Image credits © Gaurav Akrani.In French, Henri Fayol originally called it ‘La Division Du Travail’ in his influential book ‘Administration Industrielle et Générale.’
According to Fayol, the ‘Division of Work’ or ‘Specialization’ is of the natural order. That is this principle is present and seen operating in nature too.
It is noticeable in the animal world. If a creature is highly developed, then its organs are also highly differentiated to efficiently carry out numerous specialized bodily functions to sustain the whole body itself. For example, a unicellular animal called Amoeba is physically less complicated than a multicellular Human Being. In other words, the Human body has more specialized organs compared to Amoeba‘s body.
It is also noticeable in our human societies or communities. When society grows from its primitive stage to a developed (civilised) one, new dedicated social organs (agencies) also start appearing and developing within its sphere by dividing and replacing the functions of old organs. For example, when a small town transforms into a giant metropolitan city the role, functions, scale of operation of its local administrative body also expands, divide and becomes much more complicated than its previous stage.
When an entrepreneur starts a company, most of the important business activities at the initial phase of setup are personally managed and handled by himself. However, as the company grows, he hires staff to support such a growth. He assigns his newly appointed staff various duties and some key responsibilities that earlier he was personally handling and managing. In other words, he now doesn’t do the same work he was earlier doing else he now get it done from his qualified staff instead. As the activities of the company expand further, newer branch offices, departments, positions, personnel, etc. also starts expanding and widely replacing the functions of a single person who once founded the business. For example, Mark Zuckerberg, who founded the Facebook.
The objective of the division of work is to get more work done in a better way with the same effort and become productive.
If a person is engaged routinely in the same type of occupation, after some time, as a consequence of his routine he automatically acquires some expertise, skill, sureness, accuracy and precision over how to do it in a better and efficient way. Such an ability develops as a result of his numerous hours of work and regular practice. Knowledge acquired through routine work process makes him more competent than those who lack such an experience.
According to Henri Fayol, when there is a change in individual’s occupation (work) it results in the phase of adaptation that demands efforts for adjusting to the new job. Each change of routine work reduces the output, decreases the yield or productivity of an individual. However, an individual’s performance can be regained through quality training, regular practice, earned experience, and passage of time.
Division of work helps to reduce the number of objects (*) towards whom some attention and efforts need to be focused and directed. It is the best-recognized means (way) to make the best use of individuals and teams (groups of people) in most work-related environments. Note: (*) Here, objects are those individuals whose regular job (duty) has been changed or altered and on whose shoulders newer responsibilities are laden, and are, therefore, going through the phase of adaptation.
The principle of Division of Work not just applies to the technical work. It is also applicable to all other types of jobs where there is a need or demand for less or more individuals who specializes in different areas and have the essential set of skills or talents.
As a consequence, the division of work mainly results in:Specialization of functions – Here, tasks are separated into different functions or roles according to the expertise of one’s nature of work.
Separation of powers – It means there is a distribution of authority.
The advantages of division of work are now universally recognized.
Even though the principle is applicable in most work-related scenarios, it is still subjected to limitations like:Doing the same type of work for a longer period makes it monotonous.
Since labor or work is divided, it greatly increases interdependency.
Also, since the focus in only on executing one’s assigned part of work, there is a lack of the spirit of collective responsibility.
Conscious of such limitations or shortcomings, Sir Henri Fayol, recommended using:The principle of division of labour in moderation and not in excess.
One’s wise judgement earned from years of work experience.
References (2)
Following authoritative books were referred to compile this article and are also recommended for further clarity on the Principle of Division of Work:Henri Fayol. Administration Industrielle et Générale. Part 2. Chapter No.1. Page No.26 and 27.
Constance Storrs. General and Industrial Management, 2013 Edition. Part II. Chapter No.IV. Page No.19 and 20. Martino Publishing. ISBN 978-1-61427-459-9.