Day: January 16, 2024

Marketing

 Marketing is fairly a broad concept. The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Marketing concept emphasizes on:

  • Understanding and fulfilling needs and wants of the customers.
  • Building relationships with the target audience.
  • Making products and services readily available and facilitating transactions.
Marketing is a dynamic field, constantly evolving with new technologies and consumer behaviors. 
Now a days we have two pillars of marketing.
  1. Online Marketing
  2. Offline Marketing
Online Marketing

Online marketing also known as digital marketing.
 It refers to the selling and purchasing of goods and services through online.
Here are some channels:
  • Social Media Optimization
  • Search Engine Management
  • Social Media Marketing 
  • Pay Per Click Advertising
  • Email Marketing
  • Content Marketing
  • Affiliate Marketing 

  

                                                                     Offline Marketing

                               It’s a marketing effort that takes place outside the digital realm.

Like billboards, print ads, TV commercials, radio spots, event sponsorships, direct mail, brochures etc.

Why invest in offline marketing?

  • Targeted reach
  • Brand building
  • Tangible engagement
  • Memorable impact


Get Your Case Study Report Published with ISBN

You can write and get your research report published with ISBN. Get one ISBN from EDUPub and publish your case study for wider dissemination. 

Selecting an appropriate subject is the first crucial step in crafting a case study research. Opt for a case that holds relevance and interest for your target audience. Ensure that the chosen case encompasses a clear problem or issue that merits investigation and analysis.

Define the Purpose:
Clearly articulating the purpose of your case study is essential. Explicitly state what you aim to achieve through your research. Whether it is to analyze a problem, propose a solution, or explore a particular phenomenon, having a well-defined purpose sets the direction for your investigation.

Conduct Background Research:
Before delving into the case study, gather comprehensive background information about the subject, industry, and relevant context. Familiarize yourself with existing literature and identify any theories or concepts that will provide a framework for your analysis.

Identify the Key Issues:
Pinpointing the main problems or challenges faced by the subject is critical. Take time to understand the factors contributing to these issues, as a thorough identification forms the foundation for your subsequent analysis.

Formulate Research Questions:
Developing clear and focused research questions is crucial for guiding your investigation. These questions should align with the key issues identified earlier, helping you stay on track and ensuring a targeted approach to your research.

Choose a Case Study Type:
Decide on the type of case study you intend to conduct. Whether it’s exploratory, explanatory, descriptive, or intrinsic, the chosen type should align with your research goals and the nature of the case.

Collect Data:
Utilize a variety of methods, including interviews, surveys, observations, and document analysis, to gather relevant data. Ensure your data collection is thorough, unbiased, and aligned with the research questions and objectives.

Organize and Analyze Data:
Once data collection is complete, organize the information and categorize it based on themes or patterns. Employ appropriate analytical tools and techniques to interpret the data, ensuring a systematic and insightful analysis.

Develop a Case Study Outline:
Create a well-structured outline for your case study, encompassing key sections such as introduction, background, presentation of key issues, analysis, solutions, and conclusion. A clear outline serves as a roadmap for your writing process.

Write the Introduction:
In the introduction, provide a brief overview of the case’s significance. Clearly state the purpose and objectives of the case study, setting the stage for the reader to understand the context and importance of your research.

Present the Background:
Offer relevant background information to provide context for your case study. Discuss any pertinent theories or concepts that contribute to a comprehensive understanding of the subject matter.

Describe the Case:
Present the details of the case, including the individuals or entities involved, the timeline, and the setting. This section serves to familiarize the reader with the specifics of the case under scrutiny.

Analyze the Issues:
Delve into an in-depth analysis of the key issues identified earlier. Use your research questions as a guide and apply relevant theories or frameworks to dissect and interpret the gathered data effectively.

Propose Solutions:
Recommend practical solutions or strategies to address the identified issues. Justify your recommendations by drawing on evidence and insights derived from your thorough analysis of the case.

Write the Conclusion:
Summarize the key findings and proposed solutions in the conclusion. Reflect on the implications of your research and suggest areas for further investigation, providing a cohesive and conclusive end to your case study.

Include Citations:
Ensure proper citation of all sources used in your case study. This not only gives credit to the original authors but also allows readers to explore further readings and references related to your research.

Review and Revise:
Conclude the writing process by thoroughly proofreading your case study for clarity, coherence, and consistency. Seek feedback from peers or mentors, and make necessary revisions to enhance the overall quality of your research.

Paws for Life: 5 Ways to Perform CPR on a Cat

Bloganuary writing prompt
Where can you reduce clutter in your life?
View all responses

As a cat owner, your furry friend’s safety should always be a top priority.

Although we hope that our cats never encounter an emergency, it’s important to know how to perform CPR on a cat in case of an unexpected event. Whether your cat has a heart attack or experiences difficulty breathing, performing CPR can save their life.

In this post, we will teach you five ways to perform CPR on a cat and hope that you will never have to use this knowledge.

1. Check for Signs of Life

Before you begin CPR for cats, check if they are breathing with a quick check. A healthy breathing pattern is slow and steady, with the rise and fall of the chest. If your cat is not breathing on their own, or their breathing is labored and shallow, it’s time to start CPR.

2. Perform Chest Compressions

Place your cat on their side, on a flat surface, and position their head carefully to open the airways. Perform compressions by pressing down on your cat’s chest with your palms, just behind their elbow joint.

The compressions should be smooth, but firm, with one compression for each second. Make sure you match the pressure and depth according to the size of your cat’s chest.

3. Give Mouth-To-Mouth Resuscitation

This procedure involves blowing into the pet’s nostrils to provide air to their lungs. To do this, hold the cat’s jaw closed with one hand and inhale deeply. With your other hand, hold the cat’s nose closed, and blow into the cat’s nostrils until you see the chest rise.

After your first breath, wait for the cat’s chest to fall before giving a second breath. Continue the cycle of breathing in and out every five seconds until the cat starts to breathe.

4. Use a Pet-Specific CPR Mask

These are designed masks that fit over the pet’s mouth, nose, and face. They come with a one-way valve to help ensure that air flows in only one direction. Using this mask, the ratio of compressions to breaths is the same as in human CPR: 30 compressions for every two breaths.

When using a pet-specific CPR mask, you must first see if there is any obstruction in the pet’s throat. If there’s no unmovable blockage, you can proceed with the compression sequence. If the compression cycle is successful, but the pet is still unconscious, try breathing into the pet’s mouth.

5. Monitor Your Cat Carefully

Once you’ve started CPR, it’s important to watch your cat’s vital signs. Check for breathing, pulse rates, and color changes in the gums to determine if feline resuscitation is working or not. Also, if possible, while performing CPR, call your Veterinarian or an emergency vet for helpful guidance. 

For those looking to learn how to perform CPR on a cat, it is important to get certified. You can check it out here on how to get certified now and become prepared to handle any emergency with your beloved furry companion.

Learn How to Perform CPR on a Cat to Save Your Feline Friend’s Life

While performing CPR can be stressful, it’s important to know how to perform CPR on a cat in an emergency. Remember to stay calm, and to perform the steps to prevent further injury to your cat.

Practice with a dummy or manikin to become more confident in performing CPR. You never know when you might need to use your life-saving training and the knowledge could save your cat’s life.

To dive into some of our topics, check out our other great articles.

Admission Open in Courses of IGNOU 2024

 Indira Gandhi National Open University (IGNOU) is a renowned distance education institution located in New Delhi, India. Established in 1985, IGNOU has played a crucial role in providing accessible and flexible education to a diverse range of learners, including those who are unable to pursue traditional on-campus education due to various constraints.

IGNOU offers a wide array of courses at different levels, including undergraduate, postgraduate, diploma, and certificate programs. The university follows an open and distance learning (ODL) system, allowing students to study at their own pace and convenience. Here are some key features of IGNOU and the types of courses it offers:

  1. Diversity of Programs:

    • IGNOU provides a comprehensive range of programs across various disciplines, including arts, science, commerce, social sciences, education, engineering, health sciences, and more.
    • The university covers a diverse set of fields such as humanities, business, management, computer applications, environmental science, and vocational courses.

  2. Flexible Learning Mode:

    • IGNOU’s flexible learning model is designed to cater to the needs of working professionals, homemakers, and individuals who cannot attend regular classes.
    • Students have the option to choose from a variety of study materials, including printed books, multimedia content, and online resources.

  3. Admission Procedure:

    • Admission to IGNOU programs is generally open throughout the year, allowing candidates to enroll in courses at their convenience.
    • The university conducts entrance exams for some specific programs, while others admit students based on merit or eligibility criteria.

  4. Degree Programs:

    • IGNOU offers Bachelor’s, Master’s, and Doctoral degree programs. Some popular courses include Bachelor of Arts (BA), Bachelor of Science (BSc), Bachelor of Commerce (BCom), Master of Arts (MA), Master of Science (MSc), Master of Business Administration (MBA), and more.

  5. Diploma and Certificate Courses:

    • In addition to degree programs, IGNOU provides a variety of diploma and certificate courses in specialized areas. These short-term courses cater to the specific needs of learners seeking skill development and practical knowledge.

  6. Innovative Initiatives:

    • IGNOU has been at the forefront of introducing innovative programs, including online courses, MOOCs (Massive Open Online Courses), and collaborative initiatives with other institutions.

  7. Research and Development:

    • The university actively engages in research and development activities, contributing to the academic and professional growth of its students and the community at large.

IGNOU’s commitment to providing quality education to diverse learners has made it a significant player in the field of distance education. The institution’s emphasis on inclusivity and flexibility has attracted students from various backgrounds, making education more accessible to a broader spectrum of society.

Fresh Admission for all programmes offered in ODL/Online mode for the January 2024 session 

18 December, 2023

 With the approval of the Competent Authority, the last date for “Fresh Admission for all programmes offered in ODL/Online mode for the  January 2024 session is open.

 

Fresh Admission for January 2024 Session (ODL/Distance Programmes)

 

Fresh Admission for January 2024  Session (Online Programmes)

 

(Fresh Admission for January 2024 Session for PGDMCH, PGDGM, PGDHHM, DNA, PGDHIVM, PGCMDM)