Madhubani Art (or Mithila painting) is a style of Indian painting, practiced in the Mithila region of the Indian subcontinent. This painting is done with a variety of tools, including fingers, twigs, brushes, nib-pens, and matchsticks and using natural dyes and pigments. It is characterised by its eye-catching geometrical patterns. There is ritual content for particular occasions, such as birth or marriage, and festivals, such as Holi, Surya Shasti, Kali Puja, Upanayana, and Durga Puja.
Madhubani painting (Mithila painting) was traditionally created by the women of various communities in the Mithila region of the Indian subcontinent. It originated from Madhubani district of the Mithila region of Bihar. Madhubani is also a major export center of these paintings. This painting as a form of wall art was practiced widely throughout the region; the more recent development of painting on paper and canvas mainly originated among the villages around Madhubani, and it is these latter developments that led to the term “Madhubani art” being used alongside “Mithila Painting.”
The paintings were traditionally done on freshly plastered mud walls and floors of huts, but now they are also done on cloth, handmade paper and canvas. Madhubani paintings are made from the paste of powdered rice. Madhubani painting has remained confined to a compact geographical area and the skills have been passed on through centuries, the content and the style have largely remained the same. Thus, Madhubani painting has received GI (Geographical Indication) status. Madhubani paintings use two-dimensional imagery, and the colors used are derived from plants. Ochre, Lampblack and Red are used for reddish-brown and black, respectively.
Madhubani paintings mostly depict people and their association with nature and scenes and deities from the ancient epics. Natural objects like the sun, the moon, and religious plants like tulsi are also widely painted, along with scenes from the royal court and social events like weddings. Generally, no space is left empty; the gaps are filled by paintings of flowers, animals, birds, and even geometric designs. Traditionally, painting was one of the skills that was passed down from generation to generation in the families of the Mithila Region, mainly by women. It is still practiced and kept alive in institutions spread across the Mithila region. Kalakriti in Darbhanga, Vaidehi in Madhubani, Benipatti in Madhubani district and Gram Vikas Parishad in Ranti are some of the major centres of Madhubani painting which have kept this ancient art form alive.
DIFFERENT STYLES OF MADHUBANI ART
Madhubani art has five distinctive styles:
Bharni
Katchni
Tantrik
Godna
Kohbar
In the 1960s Bharni, and Tantrik styles were mainly done by Brahman women, who are ‘upper caste’ women in India and Nepal. Their themes were mainly religious and they depicted Gods and Goddesses paintings. People of lower castes included aspects of their daily life and symbols, the story of Raja Shailesh (guard of the village) and much more, in their paintings. Nowadays Madhubani art has become a globalised art form, so there is no difference in the work on the basis of the caste system. They work in all five styles. Madhubani art has received worldwide attention.
AWARDS WON BY MADHUBANI ARTISTS
Madhubani painting received official recognition in 1969 when Sita Devi received the State award by Government of Bihar. Mamta Devi from the village Jitwarpur has also got National Award. Jagdamba Devi from Bhajparaul, Madhubani was given Padma Shri in 1975 and the National Award to Sita Devi of Jitwarpur village near Madhubani. Jagdamba Devi’s foster son Satya Narayan Lal Karn and his wife Moti Karn are also well-regarded Mithila artists, and they won the National Award jointly in 2003. Sita Devi received the Padma Shri in 1981. Sita Devi was also awarded by Bihar Ratna in 1984 and Shilp Guru in 2006. In 1984 Ganga Devi was awarded by Padma Shri. Mahasundari Devi received the Padma Shri in 2011. Baua Devi, Yamuna Devi, Shanti Devi, Chano Devi, Bindeshwari Devi, Chandrakala Devi, Shashi kala Devi, Leela Devi, Godavari Dutta, and Bharti Dayal were also given the National award. Chandrabhushan (Rasidpur), Ambika Devi (Rasidpur), Manisha Jha were also given the National award. In 2020, Madhubani artist Dulari Devi won the Padma Shri for contributions to art.
The 2020 UEFA European Football Championship, commonly referred to as UEFA Euro 2020, or simply Euro 2020, was the 16th UEFA European Championship, the quadrennial international men’s football championship of Europe organised by the Union of European Football Associations (UEFA).
The tournament, held in 11 cities in 11 UEFA countries, was originally scheduled from 12 June to 12 July 2020, but was postponed due to the COVID-19 pandemic in Europe and rescheduled for 11 June to 11 July 2021. It retained the name UEFA Euro 2020. Portugal were the defending champions, having won the 2016 competition in France, but were eliminated in the round of 16 by Belgium. The video assistant referee (VAR) system was introduced at the European Championship in this tournament.
UEFA President Michel Platini said in 2012 that the tournament was to be hosted in several nations as a “romantic” one-off event to celebrate the 60th “birthday” of the European Championship competition. Having the largest capacity of any of the stadiums entered for the competition, Wembley Stadium in London hosted the semi-finals and final for the second time, having done so before at the 1996 tournament in the stadium’s former incarnation. The Stadio Olimpico in Rome was chosen to host the opening match, between Turkey and Italy. Originally to be played at 13 venues, two hosts were later removed: Brussels in December 2017 due to the abandonment of building the Eurostadium, and Dublin in April 2021 as there was no guarantee that spectators could attend. Spain also changed their host city from Bilbao to Seville to allow for spectators at matches.
POSTPONEMENT OF THE TOURNAMENT DUE TO COVID-19
In early 2020, the COVID-19 pandemic in Europe triggered concerns regarding its potential impact on players, staff and visitors to the twelve host cities of the tournament. At the UEFA Congress in early March, UEFA president Aleksander Čeferin said the organisation was confident that the situation could be dealt with, while general secretary Theodore Theodoridis stated that UEFA was maintaining contact with the World Health Organization and national governments regarding the coronavirus. The impact on football grew later that month, as numerous domestic and UEFA competition matches began taking place behind closed doors. By 13 March 2020, upcoming UEFA competition fixtures were postponed, while major European leagues were suspended, including the Bundesliga, La Liga, Ligue 1, Premier League and Serie A.
UEFA held a videoconference on 17 March 2020 with representatives of its 55 member associations, along with a FIFPro representative and the boards of the European Club Association and European Leagues, to discuss the response to the outbreak for domestic and European competitions, including Euro 2020. At the meeting, UEFA announced that the tournament would be postponed to the following year, proposing that it take place from 11 June to 11 July 2021. The postponement allowed for pressure to be reduced on the public services in affected countries, while also providing space in the calendar for domestic European leagues that had been suspended to complete their seasons. On the following day, the Bureau of the FIFA Council approved the date change in the FIFA International Match Calendar. As a result, the expanded FIFA Club World Cup, due to take place in June and July 2021, was postponed. On 23 April 2020, UEFA confirmed that the tournament would still be known as UEFA Euro 2020.
CHANGES IN RULES OF THE TOURNAMENT
On 31 March 2021, the UEFA Executive Committee approved the use of a maximum of five substitutions in matches at the tournament (with a sixth allowed in extra time). However, each team are only given three opportunities to make substitutions, with a fourth opportunity allowed in extra time, excluding substitutions made at half-time, before the start of extra time and at half-time in extra time. The use of five substitutes has been permitted by IFAB during the COVID-19 pandemic due to the resulting fixture congestion, which has created a greater burden on players.
At the start of April 2021, UEFA also said they were considering allowing tournament squads to be expanded from the usual 23 players, following calls from national team managers in case of a possible COVID outbreak in a team, as well as to reduce player fatigue caused by the fixture congestion of the prior season. On 27 April, it was reported that the UEFA National Team Competitions Committee had approved the expansion of squads to 26 players, subject to confirmation by the UEFA Executive Committee. On 4 May 2021, the executive committee confirmed the use of 26-player squads. However, teams still may only name a maximum of 23 players on the match sheet for each tournament fixture (of which 12 are substitutes), in line with the Laws of the Game. These 23 must include three goalkeepers. It was also announced that after each team’s first match, goalkeepers may still be replaced due to physical incapacity, even if the other goalkeepers from the squad are still available. Water breaks were permitted so that players could drink from their own personal bottles. Cooling breaks, first seen at the 2014 FIFA World Cup were also permitted for games played in higher temperatures.
FINAL OF EURO 2020
The final of Euro 2020 was played between Italy and England on 11 July 2021. England took the lead with a Luke Shaw strike in the 2nd minute, the quickest ever goal in an Euro final. Leonardo Bonucci scored the equaliser for Italy in the 67th minute. The score remained 1-1 at the end of 90 minutes as well as after Extra-Time. Italy won 3-2 on penalties.
AWARDS WON BY PLAYERS
Cristiano Ronaldo-Golden Boot Award with 5 goals and 1 assist in 4 matches
Gianluigi Donnarumma-Player of the tournament(Golden Ball)
Dilip Kumar (born Mohammed Yusuf Khan; 11 December 1922 – 7 July 2021) was an Indian actor and film producer who worked in Hindi films. Referred to as the “Tragedy King” for his portrayal of serious roles and contemporarily as “The First Khan” of Bollywood, he has been described as one of the most successful film stars in the industry and is credited with bringing a distinct form of method acting to cinema. Kumar holds the record for most wins for the Filmfare Award for Best Actor (which was later equalled by Shah Rukh Khan), and was also the inaugural recipient of the award.
In a career spanning over five decades, Kumar worked in over 65 films. He debuted as an actor in the film Jwar Bhata (1944), produced by Bombay Talkies. Following a series of unsuccessful ventures, he had his first box office hit in Jugnu (1947). Kumar found further success with the romantic Andaz (1949), the swashbuckling Aan (1952), the social drama Daag (1952), the dramatic Devdas (1955), the comical Azaad (1955), the epic historical Mughal-e-Azam (1960), the social dacoit crime drama Gunga Jamuna (1961), and the comedy Ram Aur Shyam (1967). Both Andaz and Aan briefly became the highest-grossing Indian film upto that point, a feat later achieved by Mughal-e-Azam, which sustained the record for 11 years. As of 2021, the latter remains the highest-grossing film in India when adjusted for inflation.
In 1976, Kumar took a five-year break from film performances and returned with a character role in the film Kranti (1981) and continued his career playing leading roles in films such as Shakti (1982), Mashaal (1984), Karma (1986) and Saudagar (1991). His last on-screen appearance was in Qila (1998), which saw him in a dual role.
Kumar’s personal life was the subject of much media attention. He was in a long-term relationship with actress and frequent co-star Madhubala that ended after the Naya Daur court case in 1957. He married actress Saira Banu in 1966 and resided in Bandra, a suburb of Mumbai, until his death in 2021. For his contributions to film, the Government of India awarded him with the Padma Bhushan in 1991 and the Padma Vibhushan in 2015, the country’s third and second-highest civilian awards respectively. He was also awarded India’s highest accolade in the field of cinema, the Dadasaheb Phalke Award in 1994. In 1998, the Government of Pakistan conferred Kumar with Nishan-e-Imtiaz, the highest civilian decoration, making him the only Indian to receive the honor.
AWARDS WON BY DILIP KUMAR
Over his career, Kumar received eight Filmfare Awards for Best Actor (with 19 total nominations), the most of any actor (and was also it’s inaugural recipent), and a Filmfare Lifetime Achievement Award (1993). He also received a Special Recognition Filmfare Award at the 50th Filmfare Awards for being one of the first recipients of Filmfare Awards along with Lata Mangeshkar and Naushad Ali.
Kumar was appointed Sheriff of Mumbai (an honorary position) for 1980. The Government of India honoured Kumar with the Padma Bhushan in 1991, the Dadasaheb Phalke Award in 1994 and the Padma Vibhushan in 2015. The Government of Andhra Pradesh honoured Kumar with NTR National Award in 1997. The Government of Pakistan conferred Kumar with the Nishan-e-Imtiaz, the highest civilian award in Pakistan, in 1998. The ruling political party of Shiv Sena in Maharashtra had objected to this award and questioned Kumar’s patriotism. However, in 1999, in consultation with the then-Prime Minister of India Atal Bihari Vajpayee, Kumar retained the award. He was honoured with CNN-IBN’s Lifetime Achievement Award in 2009.
From the independence of India in 1947 to the late 2010s, Kumar held the record of performing in the highest number of highest-grossing box office grossing films (9 films) until his record was broken by Salman Khan by performing in 10 films. However, when adjusted for inflation, the record remains with Kumar, with his historical movie Mughal-E-Azam remaining the highest-grossing film in India.
Kumar died at Hinduja Hospital, Mumbai, on 7 July 2021 at 7:30 am, aged 98. He had been suffering from prostate cancer. The Government of Maharashtra approved his burial with state honours at Juhu Cemetery on 7 July 2021. The Prime Minister of Pakistan Imran Khan condoled his death and remembered his efforts in raising funds for the Shaukat Khanum Memorial Cancer Hospital in a tweet.
If you allow fame to get the better of you, you become nuisance, a public nuisance, a nuisance as a friend, as a member of the family, a nuisance to yourself.
Dilip Kumar
I think personality correction is necessary for successful men, like prime ministers, businessmen, politicians… it’s essential that one should keep an eye on one’s own personality. You must have seen people in politics who become chief ministers and then pass into oblivion – how egotistical they became and how pathetic they look.
Porn addiction refers to a person becoming emotionally dependent on pornography to the point that it interferes with their daily life, relationships, and ability to function. This type of addiction may be quite common. Some doctors consider porn addiction to be a hypersexual disorder — an umbrella term that includes behaviors such as excessive masturbation.
It’s important to note that “porn addiction” isn’t an official diagnosis recognized by the American Psychiatric Association (APA). But experiencing an uncontrollable compulsion to view porn can be as problematic for some people as other behavioral addictions. Since the existence of “porn addiction” is not recognized by the APA, no definitive diagnostic criteria guide mental health professionals in its diagnosis.
SIGNS OF PORN ADDICTION
1. You Can’t Stop
You are unable to stop using or viewing pornography, despite trying to do so. If your partner can’t stop, you may notice that they are spending more and more time on the internet despite your attempts to communicate with them.
2. You Want More
People addicted to porn report that they do experience cravings to view more. Similar to how someone can be addicted to heroin, people who suffer from porn addiction will feel cravings if they have gone without it for any amount of time. If your partner is craving porn, you may notice them sneaking away from you to another room. It’s possible that they’ll make an excuse or get defensive when you question them about it.
3. You’ve Lost Time
People suffering from porn addiction can lose large periods of time to viewing porn, wasting most of the day without accomplishing anything. You could notice that someone addicted to porn is lethargic and not accomplishing much as of late. They might seem like they don’t care or are very uninterested in anything else.
4. You’ve Lost Interest in Sex
When someone becomes addicted to porn, they actually lose interest in real sex. Not only that, but they actually find their partner less attractive when compared to the people seen in porn. People who suffer from porn addiction may lose interest in the advances of their partner. This makes them seem distant or even uninterested when you try to engage with them sexually. They may require more stimulation than they needed before to become aroused.
5. You’re More Demanding
People suffering from porn addiction develop unrealistic ideas about sex. This can make them more demanding in the bedroom, easily frustrated, and alienate their partner. When this happens, their partner can feel physically and emotionally uncomfortable.
6. You’ve Lost Attraction
Porn addiction can give the afflicted unrealistic expectations of beauty for their partner. This can make their partner feel hurt about their appearance and create a greater problem for their self-esteem.
7. You’re in Physical Pain
Someone suffering from porn addiction can actually begin to experience physical pain. Be it from the physical movements involved when viewing porn, or the strain that comes with excessive computer use, people addicted to porn frequently complain about wrist, back, and neck pain and headaches.
8. You’re Losing Money
Some people who suffer from porn addiction start spending money for what they consider higher-quality content. When this happens, they can quickly begin falling into some kind of financial hardship. This appears as them complaining more about money problems, but unwilling to disclose the exact nature of these problems.
9. You’re Distracted
When people are addicted to porn, they can become distracted from different aspects of life. Their mind drifts to porn when they are with friends, family, or at work. It could actually impact their work and relationships. This makes them distant from their partner and their attempts to connect with them.
10. You’re Angry
Like any addiction, someone suffering from porn addiction will become easily irritable if they go without porn. They may have less patience in certain acts if they see them as delaying watching porn. This can also make it easier to lash out at their partner. They’ll be more irritable, agitated, or even erratic. Their partner could notice major changes in their personality and don’t feel that they are the same person they loved before.
CAUSES OF PORN ADDICTION
Lots of different things can be reinforcing, and thus influence our behavior, but porn can be especially reinforcing because the reward taps into a very basic instinctual drive–sex. Therefore, it is very easy to become addicted to porn–it is accessing a fundamental (and very enjoyable) natural drive. It is also much easier to obtain than going out and finding a “mate” to fulfill this drive. The problem occurs when seeking sexual pleasure becomes excessive, impulsive, or comes at the expense of other valued behaviors. Then we might say that one has a porn addiction.
BIOLOGICAL FACTORS
You may have a genetic predisposition to impulsivity, emotion dysregulation, or sensation-seeking behavior.
You may have a predisposition to other characteristics that are associated with sexual addiction, like anxiety or depression.
As you might expect, higher levels of sex hormones like testosterone or estrogen can affect libido.
If you are inclined towards impulsive behavior and have high levels of sex-related hormones, you may be more likely to engage in excessive or compulsive porn watching
2. PSYCHOLOGICAL FACTORS
Early-life environmental factors, including adverse events like abuse or exposure to sexual content, can contribute to some of the underlying traits involved in porn addiction behaviors.
Mental health:
Anxiety.
Depression.
Personality disorders.
Poor impulse control.
Performance anxiety.
Other mental health issues might contribute to porn addiction behaviors.
3. SOCIAL FACTORS
Rejection in relationships and social circles can lead to other, less healthy ways to find sexual gratification.
Social isolation:
Not only does social isolation increase one’s likelihood of seeking inappropriate ways of being sexually gratified, it also leads to a host of other problems–like depression and physical maladies–that can contribute to porn addictions or unhealthy sex behaviors.
Peer influence:
If others around you are doing something, you are more likely to do it, too. Having a friend, or a group of friends, for example, who engage in excessive porn viewing can influence your behavior.
WHAT HAPPENS IN THE BRAIN WHILE WATCHING PORN?
One of the clearest indicators of psychological addiction is an emotional response in the brain. Brain activity can be detected via electroencephalography (EEG) which involves placing electrodes on the scalp and measuring the activity. It tells us, from the surface measurements, how active the brain is. We see increased activity whenever people with addiction are presented with images of that addiction—like cigarettes for smokers, or gaming for gamblers. But EEG tests from a pivotal study by UCLA neuroscientists in 2015showed that people who struggle with porn consumption don’t have this characteristic spike in brain activity while watching porn.
In fact, the researchers noted that they showed decreased brain reactions while viewing the sexual images—the exact opposite of what you’d expect to see going on in the brain of someone with an addiction. The findings suggest that self-proclaimed “porn addicts” don’t quite have the same relationship with porn as someone with a substance addiction has to their drug of choice.
It should be noted that porn addiction is not the same as sex addiction. Porn addiction, if it exists, is likely part of a larger problem of sex addiction but the jury is still out on whether either problem constitutes addictive behavior.
Pornography addiction leads to same brain activity as alcoholism or drug abuse, study shows.
Effects of Addiction to Pornography
Physical
Sexual dysfunction.
Impotence (inability to form or maintain an erection).
Premature ejaculation.
2. Psychological
Preoccupation with sexual thoughts throughout the day.
Guilt, shame, confusion.
Ambivalence about stopping, or cycles of stopping/restarting.
Tendency towards other impulsive behaviors.
Depression, anxiety, or other co-occurring psychological disorders.
3. Social
Not wanting to seek person-to-person (real life) sexual contact, or diminished patience for sexual contact (e.g., wanting to have sex right away, or fantasizing or obsessing about sexual contact with random strangers).
Decline in romantic or sexual interactions with partner, such as:
Inability to become aroused.
Increasing need for more aggression or dominance.
Emotional detachment.
How Is a Porn Problem Treated?
If you’re struggling in this area or want to change your relationship with porn, the good news is that it’s totally possible. If your goal is to reduce your porn consumption, studies have shown that mindfulness and acceptance-based psychotherapy can usually be more effective than a pharmacological approach. (Although, if you do have a co-existing mental health condition such as depression or OCD, your doctor may recommend medication.)
Keep in mind that addiction-based models for recovery aim to eliminate the behavior completely (and rehab programs for watching porn do exist). It should be noted that much of the problem with porn has to do with social stigma, judgments, and disapproval of partners of people using porn. So it has a social circumstance component that drives conflict and shame.
More realistic for pornography issues, according to psychotherapists, are talk therapy approaches such as Cognitive Behavioral Therapy (CBT) and Acceptance and Commitment Therapy (ACT), which have been shown to be effective in managing and reducing these types of behaviors. ACT strategies can help an individual find ways to be comfortable with their negative feelings around viewing porn, making it easier for them to actually enjoy lower consumption rates.
The Battle of Saragarhi was a last-stand battle fought before the Tirah Campaign between the British Raj and Afghan tribesmen. On 12 September 1897, an estimated 12,000 – 24,000 Orakzai and Afridi tribesmen were seen near Gogra, at Samana Suk, and around Saragarhi, cutting off Fort Gulistan from Fort Lockhart. The Afghans attacked the outpost of Saragarhi where thousands of them swarmed and surrounded the fort, preparing to assault it. Led by Havildar Ishar Singh, the 21 soldiers in the fort—all of whom were Sikhs—chose to fight to the death, in what is considered by some military historians as the greatest last stand in history. The post was recaptured two days later by another British Indian contingent. The Indian Army’s 4th battalion of the Sikh Regiment commemorates the battle every year on the 12th of September, as Saragarhi Day.
Saragarhi was a small village in the border district of Kohat, situated on the Samana Range, in present-day Pakistan. On 20 April 1894, the 36th Sikhs of the British Indian Army was created under the command of Colonel J. Cook, entirely composed of Jat Sikhs. In August 1897, five companies of the 36th Sikhs under Lieutenant Colonel John Haughton were sent to the northwest frontier of British India (modern-day Khyber Pakhtunkhwa) and were stationed at Samana Hills, Kurag, Sangar, Sahtop Dhar, and Saragarhi.
The British had partially succeeded in getting control of this volatile area, but tribal Pashtuns continued to attack British personnel from time to time. Thus, a series of forts, originally built by Ranjit Singh, the ruler of the Sikh Empire, were consolidated. Two of the forts were Fort Lockhart (on the Samana Range of the Hindu Kush mountains), and Fort Gulistan (Sulaiman Range), situated a few miles apart. Fort Lockhart is located at 33.5562°N 70.9188°E. Due to the forts not being visible to each other, Saragarhi was created midway, as a heliographic communication post. The Saragarhi post, situated on a rocky ridge, consisted of a small block house with loop-holed ramparts and a signalling tower.
A general uprising by the Afghans began there in 1897 and, between 27 August and 11 September, many vigorous efforts by Pashtuns to capture the forts were thwarted by the 36th Sikhs. In 1897, insurgent and inimical activities had increased, and on 3 and 9 September Afridi tribesmen, allied with the Afghans, attacked Fort Gulistan. Both the attacks were repulsed, and a relief column from Fort Lockhart, on its return trip, reinforced the signalling detachment positioned at Saragarhi, increasing its strength to three non-commissioned officers (NCOs) and eighteen other ranks (ORs).
Having destroyed Saragarhi, the Afghans turned their attention to Fort Gulistan, but they had been delayed too long, and reinforcements arrived there in the night of 13–14 September, before the fort could be captured. The Pashtuns later admitted that they had lost about 180 killed and many more wounded during the engagement against the 21 Sikh soldiers. Some 600 bodies are said to have been seen around the ruined post when the relief party arrived (however, the fort had been retaken, on 14 September, by the use of intensive artillery fire, which may have caused some casualties). The total casualties in the entire campaign, including the Battle of Saragarhi, numbered around 4,800.
The names of those 21 sikh soldiers are:
Havildar Ishar Singh
Naik Lal Singh
Lance Naik Chanda Singh
Sepoy Sundar Singh
Sepoy Ramm Singh
Sepoy Uttar Singh
Sepoy Sahib Singh
Sepoy Hira Singh
Sepoy Daya Singh
Sepoy Jivan Singh
Sepoy Bhola Singh
Sepoy Narayan Singh
Sepoy Gurmukh Singh
Sepoy Jivan Singh
Sepoy Gurmukh Singh
Sepoy Ram Singh
Sepoy Bhagwan Singh
Sepoy Bhagwan Singh
Sepoy Buta Singh
Sepoy Jivan Singh
Sepoy Nand Singh
In 2019, a Bollywood movie “Kesari” directed by Anurag Singh was made on the events of the Battle of Saragarhi.
Mahendra Singh Dhoni is a former Indian international cricketer who captained the Indian national team in limited-overs formats from 2007 to 2017 and in Test cricket from 2008 to 2014. Under his captaincy, India won the inaugural 2007 ICC World Twenty20, the 2010 and 2016 Asia Cups, the 2011 ICC Cricket tournament and therefore the 2013 ICC Champions Trophy. A right-handed middle-order batsman and wicket-keeper, Dhoni is one of the very best run scorers in One Day Internationals (ODIs) with quite 10,000 runs scored and is taken into account as an efficient “finisher” in limited-overs format. He’s widely considered to be one of the best wicket-keeper batsmen and captains within the history of the sport. He was also the primary wicket-keeper to effect 100 stumpings in ODI cricket.
Dhoni made his ODI debut on 23 December 2004 against Bangladesh, and played his first Test a year later against Sri Lanka. He has been the recipient of many awards, including the ICC ODI Player of the Year award in 2008 and 2009 (the first player to win the award twice), the Rajiv Gandhi Khel Ratna award in 2007, the Padma Shri, India’s fourth highest civilian honour, in 2009 and therefore the Padma Bhushan, India’s third highest civilian honour, in 2018. Dhoni was named the captain of the ICC World Test XI in 2009, 2010 and 2013. He has also been selected a record 8 times in ICC World ODI XI teams, 5 times as captain. The Indian territorial reserve conferred the honorary rank of Lieutenant Colonel to Dhoni on 1 November 2011. He’s the second Indian cricketer after Kapil Dev to receive this honour.
Dhoni also holds numerous captaincy records like the foremost wins by an Indian captain in ODIs and T20Is, and most back-to-back wins by an Indian captain in ODIs. He took over the ODI captaincy from Rahul Dravid in 2007 and led the team to its first-ever bilateral ODI series wins in Sri Lanka and New Zealand. In June 2013, when India defeated England within the final of the Champions Trophy in England, Dhoni became the primary captain to win all three ICC limited-overs trophies (World Cup, Champions Trophy and also the World Twenty20). After usurping the Test captaincy in 2008, he led the team to series wins in New Zealand and therefore the Windies, and also the Border-Gavaskar Trophy in 2008, 2010 and 2013. In 2009, Dhoni also led the Indian team to first position for the primary time within the ICC Test rankings.
In 2013, under Dhoni’s captaincy, India became the first team in more than 40 years to whitewash Australia in an exceedingly Test series. Within the Indian Premier League, he captained the Chennai Super Kings to victory in the 2010, 2011 and 2018 seasons, together with wins within the 2010 and 2014 editions of Champions League Twenty20. In 2011, Time magazine included Dhoni in its annual Time 100 list of the “Most Influential People within the World.” Dhoni holds the post of Vice-President of India Cements Ltd., after resigning from Air India. India Cements is the owner of the Indian Premier League team Chennai Super Kings, and Dhoni has been its captain since the first IPL season in 2008. He announced his retirement from Tests on 30 December 2014.
In 2012, SportsPro rated Dhoni the sixteenth most marketable athlete within the world. He is the co-owner of Indian Super League team Chennaiyin FC. In June 2015, Forbes ranked Dhoni at 23rd within the list of highest paid athletes within the world, estimating his earnings at US$31 million. In 2016, a biopic M.S. Dhoni: The Untold Story was made on his life and his cricket career up to the Indian team’s win at the 2011 Cricket tourney.
Dhoni announced his retirement from international cricket on 15 August 2020.
Dhoni finishes off in style!
RECORDS HELD BY MS DHONI
He is the only skipper to win three ICC trophies—ICC World T20, ICC World Cup and ICC Champions Trophy.
Dhoni has scored 3,454 runs as Test skipper, the highest among wicketkeeper captains.
He holds a record for the most number of dismissals—six (five catches, one stumping)—by an Indian wicketkeeper in an ODI innings.
He dismissed 444 batsmen in ODIs, most by an Indian wicketkeeper (321 catches, 123 stumpings).
He holds the record for most sixes by a wicketkeeper (229) in ODIs.
He has 91 dismissals in T20Is (57 catches and 34 stumpings), the most by a wicketkeeper.
He has made 195 stumpings in international cricket (123 ODIs, 38 Tests and 34 T20Is), the most by a wicketkeeper.
Dhoni has smashed 217 sixes in IPL, the most by a wicketkeeper.
Dhoni smashed an unbeaten 183 against Sri Lanka at Jaipur in 2005, the highest by a wicketkeeper in ODIs.
He is the only Indian wicketkeeper to score a double ton (224) in Tests.
OYO Rooms (stylized as OYO), also known as OYO Hotels & Homes, is an Indian multinational hospitality chain of leased and franchised hotels, homes, and living spaces. Founded in 2013 by Ritesh Agarwal, OYO initially consisted mainly of budget hotels. The startup expanded globally with thousands of hotels, vacation homes, and millions of rooms across more than 80 nations including India, Malaysia, UAE, Nepal, China, Brazil, Mexico, UK, Philippines, Japan, Saudi Arabia, Sri Lanka, Indonesia, Vietnam, the United States and more.
The company’s investors include SoftBank Group, Didi Chuxing, Greenoaks Capital, Sequoia India, Lightspeed India, Hero Enterprise, Airbnb, and China Lodging Group.
In 2012, Ritesh Agarwal launched Oravel Stays to enable listing and booking of budget accommodations; he renamed the firm OYO in 2013.
OYO partners with hotels to offer similar guest experiences across cities. Shortly after launching Oravel Stays, Ritesh Agarwal received a grant of $100,000 as a part of the Thiel Fellowship from Peter Thiel. OYO currently has over 17,000 employees globally, of which approximately 8000 are in India and South Asia. OYO Hotels & Homes maybe a full-fledged hotel chain that leases and franchises assets. the corporate invests in Capex hire GMs to oversee operations and customer experience also generating around 1,000,000 job opportunities in India and South Asia alone. OYO has also founded 26 training institutes for hospitality enthusiasts across India.
In April 2021, it had been claimed by several news reports and social media posts that OYO had filed for bankruptcy, but CEO Ritesh Agarwal clarified it to be untrue. However, he admitted that the National Company Law Appellate Tribunal (NCLAT) initiated an insolvency resolution process on OYO Hotels on the idea of a hotelier’s petition over a monetary dispute with the corporate.
THE FOUNDER’S STORY
The teenage boy – Ritesh Agarwal is that the young Founder & CEO of OYO Rooms – the fastest-growing branded network of hotels offline & online. a university dropout, who once wanted to take a seat for an engineering exam, Ritesh today heads among the foremost valuable start-up by any individual who never studied beyond school. The journey of our hero began rather early than normal!
Ritesh was born to a business class family in Bissam Cuttack in Orissa and attended the Sacred Heart School in Rayagada, Orissa. During the growing up days in Rayagada, Odisha, it had been all about fun and learning for him but his ways were rather unconventional from those of other kids. His fun elements included screwing around with the pc and trying hard to seek out opportunities to form mistakes in order that he could learn new stuff. And doing that he gained a keen interest in software!
This started with the thought of it, moved on to understand about it then the hunger just went on increasing. To quench his thirst, he borrowed his elder brother’s books for programming. a number of the essential languages like Basic and Pascal were taught within the school itself and therefore the rest he managed to find out from Google. He even sold sim cards to survive, afraid his family would end his entrepreneurial dreams and summon him back home to Odisha if they knew of his struggles.
In Kota(Rajasthan), where he was ostensibly preparing for his IIT entrance exams, Ritesh says he couldn’t wait every weekend to slide bent Delhi and meet those doing their own thing. This 19-year-old had traveled for months staying at budget hotels, attended customer calls a day, and immersed himself in every possible experience to find out about budget hotel customers and their expectations. That was the type of on-the-ground learning that helped him pivot Oravel to Oyo.
Gautama Buddha, popularly referred to as Buddha (also referred to as Siddhattha Gotama or Siddhārtha Gautama or Buddha Shakyamuni), was a Śramaṇa who lived in ancient India (c. 5th to 4th century BCE). He’s considered the founding father of the planet religion of Buddhism and revered by most Buddhist schools as a savior, the Enlightened One who rediscovered an ancient path to release clinging and craving and escape the cycle of birth and rebirth. He taught for around 45 years and built an outsized following, both monastic and lay. His teaching is predicated on his insight into the arising of duḥkha (the unsatisfactoriness of clinging to impermanent states and things) and therefore the ending of duhkha—the state called Nibbāna or Nirvana (extinguishing of the three fires).
The Buddha was born into an aristocratic family within the Shakya clan but eventually renounced lay life. consistent with Buddhist tradition, after several years of mendicancy, meditation, and asceticism, he awakened to know the mechanism which keeps people trapped within the cycle of rebirth. Buddha then traveled throughout the Ganges plain teaching and building a spiritual community. Buddha taught a middle way between sensual indulgence and therefore the severe asceticism found within the Indian śramaṇa movement. He taught training of the mind that included ethical training, self-restraint, and meditative practices like jhana and mindfulness. Buddha also critiqued the practices of Brahmin priests, like animal sacrifice and therefore the class structure.
A couple of centuries after his death he came to be known by the title Buddha, which suggests “Awakened One” or “Enlightened One”. Gautama’s teachings were compiled by the Buddhist community within the Vinaya, his codes for monastic practice, and therefore the Suttas, texts supported his discourses. These were passed down in Middle-Indo Aryan dialects through an oral tradition. Later generations composed additional texts, like systematic treatises referred to as Abhidharma, biographies of Buddha, collections of stories about the Buddha’s past lives referred to as Jataka tales, and extra discourses, i.e. the Mahayana sutras.
FORMATION OF THE BHIKKHUNI ORDER
The formation of a parallel order of female monastics (bhikkhunī) was another important part of the expansion of the Buddha’s community. As noted by Anālayo’s comparative study of this subject, there are various versions of this event depicted within the different early Buddhist texts.
According to all the main versions surveyed by Anālayo, Mahāprajāpatī Gautamī, Buddha’s step-mother, is initially turned down by Buddha after requesting ordination for her and a few other women. Mahāprajāpatī and her followers then shave their hair, don robes, and start following Buddha on his travels. Buddha is eventually convinced by Ānanda to grant ordination to Mahāprajāpatī on her acceptance of eight conditions called gurudharmas which specialize in the connection between the new order of nuns and therefore the monks.
According to Anālayo, the sole argument common to all or any of the versions that Ananda uses to convince Buddha is that ladies have an equivalent ability to succeed in all stages of awakening. Anālayo also notes that some modern scholars have questioned the authenticity of the eight gurudharmas in their present form because of various inconsistencies. He holds that the historicity of the present lists of eight is doubtful, but that they’ll are supported earlier injunctions by Buddha. Anālayo also notes that various passages indicate that the rationale for the Buddha’s hesitation to ordain women was the danger that the lifetime of a wandering sramana posed for ladies that weren’t under the protection of their male relations (such as dangers of sexual abuse and abduction). because of this, the gurudharma injunctions may are how to put “the newly founded order of nuns during a relationship to its male counterparts that resembles the maximum amount as possible the protection a laywoman could expect from her male relatives.”
Shravan Kumar, mentioned in the ancient Hindu text Ramayana, known for his filial piety towards his parents, was killed accidentally by King Dasharatha. Shravan Kumar’s parents, Shantanu and Gyanvanti (Malaya), were hermits. They were both blind. When they became aged, Shravan wanted them to take to the four most sacred places of Hindu pilgrimage to purify the soul. Since Shravan Kumar could not afford the transport, he decided to put each parent in a basket and tie each to an end of a bamboo pole, which he would carry on his shoulder while on their pilgrimage.
According to Punjabi folklore, Shravan’s mother was distantly related to King Dhashrath as his sister. According to Ramayana, while hunting in the forest of Ayodhya, then-Prince Dashratha heard a sound near a lake and unleashed an arrow, hoping to hit an animal. When he crossed the lake to collect his kill, he found that his arrow had fatally struck a teenage boy who was bleeding. The injured boy was Shravan, who then told Dasaratha he had come to the lake to collect water for his sick and aged parents, who were both blind and whom he had been carrying on a sling. With his dying breath, Shravan requested Dashratha to take water to his parents and to tell them what happened. Shravan then succumbed to his wounds and when Dasaratha took water for his parents and told them of his tragic mistake, they were unable to bear the shock. Despite acknowledging that it was an accident, they cursed Dasaratha that he too would experience “Putrashoka” (grief due to the loss of a son). Thus Shravan’s sick and thirsty parents died without drinking water.
This curse turned out to be true when king Dashratha had to suffer the exile of his most beloved and able son Rama who had to be exiled at his own orders (it was actually his beloved wife’s wish that could not be ignored since he had himself promised her boon years back when she had saved his life). So he did it unwillingly.
Local tradition holds that the place where Shravan died was named “Sarvan” in Unnao district of Uttar Pradesh in India, and the spot where Dashratha shot his arrow came to be known as “Sarwara” and the place where Shravan’s parents died is called “Samadha”. An old and dilapidated memorial for Shravan on the banks of the lake is now withering away. Mukhed in the Nanded district of Maharashtra has a samadhi (shrine) dedicated to Shravana. The moral of this story is always respect and care for your elders like Shravan Kumar and don’t be afraid to admit your mistakes like Dashratha.
If you are patient in one moment of anger, you will escape 100 days of sorrow
Chinese proverb
Anger, also known as wrath or rage, is an intense emotional state involving a strong uncomfortable and non-cooperative response to a perceived provocation, hurt or threat.
A person experiencing anger will often experience physical effects, like an increased vital sign, elevated pressure level, and increased levels of adrenaline and noradrenaline. Some view anger as an emotion that triggers a component of the fight or flight response. Anger becomes the predominant feeling behaviorally, cognitively, and physiologically when an individual makes the conscious option to take action to instantly stop the threatening behavior of another outside force. the country term originally comes from the term anger of the Germanic language.
Anger can have many physical and mental consequences. The external expression of anger is found in facial expressions, visual communication, physiological responses, and every now and then public acts of aggression. Facial expressions can range from inward angling of the eyebrows to a full frown. While most of these who experience anger explain its arousal as a result of “what went on to them”, psychologists show that an angry person can fine be mistaken because anger causes a loss in self-monitoring capacity and objective observability.
Modern psychologists view anger as a standard, natural, and mature emotion experienced by virtually all humans now and then, and as something that has functional value for survival. Uncontrolled anger can, however, negatively affect personal or social well-being and impact negatively on those around them. While many philosophers and writers have warned against the spontaneous and uncontrolled fits of anger, there has been disagreement over the intrinsic value of anger. the problem of handling anger has been written about since the days of the earliest philosophers, but modern psychologists, in contrast to earlier writers, have also discovered the possible harmful effects of suppressing anger.
PHYSICAL EFFECTS OF ANGER
Anger triggers the body’s ‘fight or flight’ response. Other emotions that trigger this response include fear, excitement, and anxiety. The adrenal glands flood the body with stress hormones, like adrenaline and cortisol. The brain shunts blood off from the gut and towards the muscles, in preparation for exercise. Heart rate, pressure, and respiration increase, the vital sign rises and therefore the skin perspires. The mind is sharpened and focused.
HEART PROBLEMS WITH ANGER
The constant flood of stress chemicals and associated metabolic changes that go with ongoing unmanaged anger can eventually cause harm to many different systems of the body.
Some of the short and long-term health problems that have been linked to unmanaged anger include:
headache
digestion problems, such as abdominal pain
insomnia
increased anxiety
depression
high blood pressure
skin problems, such as eczema
heart attack
stroke
Anger doesn’t solve anything, it builds nothing, but it can destroy everythinng
Lawrence Douglas Wilder
EXPRESSING ANGER IN HEALTHY WAYS
If you’re feeling out of control, walk-off from matters temporarily, until you calm down.
Recognize and accept the emotion as normal and a part of life.
Try to pinpoint the precise reasons why you are feeling angry.
Once you have got identified the matter, consider springing up with different strategies for a way to remedy true.
Do something physical, like going for a run or playing sport.
Talk to someone you trust about how you’re feeling.
HOW TO DEAL WITH ARGUMENTS
When you have argued, it’s easy to remain angry or upset with the opposite person. If you do not resolve an argument with someone you see often, it is oftenan uncomfortable experience.
Talking to the person about your disagreement may or might not help. If you are doing approach them, ensureit’sin an exceedingly helpful way. Stay calm and communicate openly and honestly.
If the person can be violent or abusive, it should be best to not approach them directly. you mayrefer to them over the phone to determine if they’rehospitable finding an answer to the argument if you’re feeling safe to try and do so. it’d be helpful to ask someone to be there with you, to allow you support after you make the decision and afterward.
Try and tell the person how you are feeling as a result of their opinion, but avoid trying to inform them how they feel. it’s possible to comply with disagree. you’ll need somebody elseto assist you to resolve the disagreement. you’ll ask a trusted person to act as a go-between and facilitate your both get another view on the argument.
Racism is a political ideology of the belief that groups of humans possess different behavioral traits corresponding to physical appearance and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism directed against other people because they are of different ethnicity.
While the concepts of race and ethnicity are considered to be separate in contemporary social science, the two terms have a long history of equivalence in popular usage and older social science literature. “Ethnicity” is often used in a sense close to one traditionally attributed to “race”: the division of human groups based on qualities assumed to be essential or innate to the group (e.g. shared ancestry or shared behavior). Therefore, racism and racial discrimination are often used to describe discrimination on an ethnic or cultural basis, independent of whether these differences are described as racial. According to a United Nations convention on racial discrimination, there is no distinction between the terms “racial” and “ethnic” discrimination. The UN Convention further concludes that superiority based on racial differentiation is scientifically false, morally condemnable, socially unjust, and dangerous. The convention also declared that there is no justification for racial discrimination, anywhere, in theory, or in practice.
Racism is a relatively modern concept, arising in the European age of imperialism, the subsequent growth of capitalism, and especially the Atlantic slave trade, of which it was a major driving force. It was also a major force behind racial segregation especially in the United States in the nineteenth and early twentieth centuries and South Africa under apartheid; 19th and 20th-century racism in Western culture is particularly well documented and constitutes a reference point in studies and discourses about racism. Racism has played a role in genocides such as the Holocaust, the Armenian genocide, and the genocide of Serbs, as well as colonial projects including the European colonization of the Americas, Africa, and Asia as well as the Soviet deportations of indigenous minorities. Indigenous peoples have been—and are—often subject to racist attitudes.
Though many countries around the globe have passed laws related to race and discrimination, the first significant international human rights instrument developed by the United Nations (UN) was the Universal Declaration of Human Rights (UDHR), which was adopted by the United Nations General Assembly in 1948. The UDHR recognizes that if people are to be treated with dignity, they require economic rights, social rights including education, and the rights to cultural and political participation and civil liberty. It further states that everyone is entitled to these rights “without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status”.
1. Acknowledge racism in all its forms
This first step to ending racism is to recognize its existence. Many people think of racism as always overtly blatant or intentional, but racism comes in many forms. In the United States, studies show there’s bias in every sector of society from healthcare to housing to media. Job applicants with “stereotypical” African-American names are less likely to get called for an interview, while around the world, the beauty industry celebrates fair skin while degrading dark skin tones. It’s also important to understand the history and evolution of racism. Things like poll taxes and literacy tests kept people from voting. While these laws didn’t explicitly mention race, they intended to target marginalized groups.
2. Overturn racist and discriminatory laws
Getting rid of laws that negatively and disproportionately affect certain races is a vital part of ending systemic racism. It isn’t enough to simply acknowledge that a law has a racist intent or effect; it needs to be overturned. There are many examples of systemic racism around the world. In the United States, systemic racism is found in healthcare, banking, and education. In South Africa, the apartheid system (1948-1994) ensured that the white population stayed on top politically, socially, and economically, while black Africans were the most disenfranchised. China has a reputation for systemic racism against Black people in their universities. In 2020, the local Guangzhou government implemented strict surveillance and forced quarantines for all African nationals in response to Covid-19.
3. Commit to anti-racism
On an individual level, people must commit to being anti-racist for racism to end. While we just mentioned that systemic racism wouldn’t end even if everyone stopped being racist overnight, that first step in personal anti-racism is necessary for people to fight to end racist systems. Anti-racism is a lifelong pursuit. It isn’t an accomplishment you can check off a list; it’s a continuous self-reflection and willingness to be held accountable. To be anti-racist, you must acknowledge differences rather than pretending they aren’t there. As an example, when addressing the gender pay gap, it’s essential to acknowledge that white women make more than Black, Hispanic, and Native women. At the same time, anti-racists must also identify the common goals they share with other racial groups. This helps build solidarity.
You want to endorse and promote your brand and products on a large scale. What is the best method you will use nowadays?
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.
PROBLEMS THAT DIGITAL MARKETING MIGHT SOLVE
Problem: I don’t know my audience well enough to get started. Getting to know your audience takes time, and while your marketing team may have developed audience personas that can be of use, consumers actively spending time online may not behave in the way you’d expect. You’ll need to test different language with different targets, keeping in mind that certain descriptors will appeal to different people and their place in the buying cycle. Attune yourself to your audience and you’ll build credibility that will set you apart from the competition.
Problem: I haven’t optimized my channels for SEO. Regardless of your position in the marketing process, it’s important to have an understanding of SEO best practices. In addition to improving search engine ranking, SEO can reinforce and support your campaign testing and optimization to ensure you’re delivering high quality, valuable content that your potential customers want.
Problem: I don’t have a social media strategy. Regardless of whether you want to develop an organic social media strategy, a paid social media strategy, or a blend of the two, it’s important to have some form of social marketing in place. While social media is excellent for branding and engagement, it can also be a useful channel for digital marketing advertisement. Find a niche and a consistent voice, be patient, and as your following increases, the impact of your ads will increase as well.
Problem: My marketing teams are siloed. It’s important to break out of silos to create nimble, fluid structures. Your customers aren’t sequestered in one channel waiting for ads, so your marketing efforts must deploy cross-channel functionality with teams that bring multiple skill sets to the table to engage customers where they are. Each social network and channel includes different audiences and expectations, so marketing efforts may look completely different for each. This includes tone, imagery, offers, and even the time of day you post.
Problem: I’m under pressure from my CMO to report on metrics that support the bottom line. Digital marketing supports a vast universe of metrics that can be utilized to determine the effectiveness of your marketing efforts, but these metrics should be chosen with care. Each case will depend upon your audience makeup and focus on each channel. Keeping this in mind, start by determining your goals for each channel and set metrics your CMO will want to see the most.
COMPONENTS OF DIGITAL MARKETING
Paid search. Paid search, or pay-per-click (PPC) advertising, typically refers to the sponsored result on the top or side of a search engine results page (SERP). These ads charge you for every click and they can be tailored to appear when certain search terms are entered, so your ads are being targeted to audiences seeking something in particular. These ads can be extremely effective, as they rely on data gleaned from individuals’ online behavior and are used to boost website traffic by delivering relevant ads to the right people at the right time. These ads also involve retargeting, meaning that depending on the customers’ actions, marketing automation tools can craft unique, personal cross-platform ads.
Search engine optimization (SEO). SEO is the process of optimizing the content, technical setup, and reach of your website, so that your pages appear at the top of a search engine result for a specific set of keyword terms. Using SEO can drive visitors to your site when they display behavior implying that they’re searching for relevant products, which can be a game changer considering that 90% of people searching haven’t formed an opinion about a brand yet (Status Labs, 2018). While PPC and retargeting have their place, organic online traffic earned through search engine optimization has enormous influence on search rankings and, by extension, organic site traffic. By using keywords and phrases, you can use SEO to massively increase visibility and begin a lasting customer relationship. SEO is defined as increasing a website’s rank in online search results, and thus its organic site traffic, by using popular keywords and phrases. Strong SEO strategies are hugely influential in digital marketing campaigns since visibility is the first step to a lasting customer relationship.
Content marketing. Effective content marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.
Social media marketing. The key to effective social media marketing goes far beyond simply having active social media accounts. You must also be weaving social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more your audience is inspired to engage with your content, the more likely they are to share it, potentially inspiring their peers to become customers as well.
Email marketing. After more than two decades, email is still the quickest and most direct way to reach customers with critical information. Today, successful email campaigns must be incredibly engaging, relevant, informative, and entertaining to not get buried in your customer’s inbox. To succeed, your marketing emails should satisfy five core attributes. They must be trustworthy, relevant, conversational, coordinated across channels, and strategic.
Mobile marketing. Mobile devices are kept in our pockets, sit next to our beds, and are checked constantly throughout the day. This makes marketing on mobile incredibly important—two-thirds of consumers can recall a specific brand they have seen advertised on mobile in the last week—but mobile is also very nuanced considering its intimate nature. SMS, MMS, and in-app marketing are all options to reach your customers on their devices, but beyond that, you must consider the coordination of your marketing efforts across your other digital marketing channels.
Marketing automation. Marketing automation is an integral platform that ties all of your digital marketing together. In fact, companies that automate lead management see a 10% or more bump in revenue in six to nine months’ time. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflow, measures results, and calculates the return on investment (ROI) of your digital campaigns, helping you to grow revenue faster. Marketing automation can help you gain valuable insight into which programs are working and which aren’t, and it will provide metrics to allow you to speak to digital marketing’s efforts on your company’s bottom line.
The word “Iron” signifies unity and strength. In 1947, the partition of British India into two independent dominions: India and Pakistan took place. In India, there were many small princely states, and the princes of these states decided to separate from India and form their own separate countries. It was a problem for the Indian government as there was a real chance of India getting divided into further small countries. Sardar Vallabhbhai Patel assessed this situation and stepped in. He and his team did a lot of hard work to make the princes of the states sign the merger agreement to merge their states into the Indian territory. For all these efforts, he got the title of the “Iron Man of India” as he kept Indian states united in such a difficult time.
SARDAR VALLABHBHAI PATEL
Sardar Vallabhbhai Jhaverbhai Patel,born on 31 October 1875, popularly known as Sardar Patel, was an Indian statesman. He served as the First Deputy Prime Minister of India. He was an Indian barrister and a senior leader of the Indian National Congress who played a leading role in the country’s struggle for independence and guided its integration into a united, independent nation. He was one of the conservative members of the Indian National Congress. He acted as Home Minister during the political integration of India and the India-Pakistan war of 1947.
As the first Home Minister and Deputy Prime Minister of India, Patel organized relief efforts for refugees fleeing to Punjab and Delhi from Pakistan and worked to restore peace. He led the task of forging a united India, successfully integrating into the newly independent nation those British colonial provinces that formed the Dominion of India. Besides those provinces that had been under direct British rule, approximately 565 self-governing princely states had been released from British rule by the Indian Independence Act of 1947. Patel persuaded almost every princely state to accede to India. His commitment to national integration in the newly independent country was total and uncompromising, earning him the sobriquet “Iron Man of India”. He is also remembered as the “patron saint of India’s civil servants” for having established the modern all-India service system. He is also called the “Unifier of India”.
ROLE OF PATEL DURING PARTITION
As the first Home Minister, Patel played the key role in the integration of the princely states into the Indian federation. In the elections, the Congress won a large majority of the elected seats, dominating the Hindu electorate. But the Muslim League led by Muhammad Ali Jinnah won a large majority of Muslim electorate seats. The League had resolved in 1940 to demand Pakistan – an independent state for Muslims – and was a fierce critic of the Congress. The Congress formed governments in all provinces save Sindh, Punjab, and Bengal, where it entered into coalitions with other parties. Vallabhbhai Patel was one of the first Congress leaders to accept the partition of India as a solution to the rising Muslim separatist movement led by Muhammad Ali Jinnah. He had been outraged by Jinnah’s Direct Action campaign, which had provoked communal violence across India, and by the viceroy’s vetoes of his home department’s plans to stop the violence on the grounds of constitutionality. Patel severely criticised the viceroy’s induction of League ministers into the government, and the revalidation of the grouping scheme by the British government without Congress’s approval. Although further outraged at the League’s boycott of the assembly and non-acceptance of the plan of 16 May despite entering government, he was also aware that Jinnah did enjoy popular support amongst Muslims, and that an open conflict between him and the nationalists could degenerate into a Hindu-Muslim civil war of disastrous consequences. The continuation of a divided and weak central government would, in Patel’s mind, result in the wider fragmentation of India by encouraging more than 600 princely states towards independence.
POLITICAL INTEGRATION OF INDIA
Patel took charge of the integration of the princely states into India. This achievement formed the cornerstone of Patel’s popularity in the post-independence era. Even today he is remembered as the man who united India. He is, in this regard, compared to Otto von Bismarck who unified the many German states in 1871. Under the plan of 3 June, more than 565 princely states were given the option of joining either India or Pakistan, or choosing independence. Indian nationalists and large segments of the public feared that if these states did not accede, most of the people and territory would be fragmented. The Congress, as well as senior British officials, considered Patel the best man for the task of achieving conquest of the princely states by the Indian dominion. Gandhi had said to Patel, “The problem of the States is so difficult that you alone can solve it”. Patel was considered a statesman of integrity with the practical acumen and resolve to accomplish a monumental task. He asked V. P. Menon, a senior civil servant with whom he had worked on the partition of India, to become his right-hand man as chief secretary of the States Ministry. On 6 August 1947, Patel began lobbying the princes, attempting to make them receptive towards dialogue with the future government and forestall potential conflicts. Patel used social meetings and unofficial surroundings to engage most of the monarchs, inviting them to lunch and tea at his home in Delhi. At these meetings, Patel explained that there was no inherent conflict between the Congress and the princely order. Patel invoked the patriotism of India’s monarchs, asking them to join in the independence of their nation and act as responsible rulers who cared about the future of their people. He persuaded the princes of 565 states of the impossibility of independence from the Indian republic, especially in the presence of growing opposition from their subjects. He proposed favourable terms for the merger, including the creation of privy purses for the rulers’ descendants. While encouraging the rulers to act out of patriotism, Patel did not rule out force. Stressing that the princes would need to accede to India in good faith, he set a deadline of 15 August 1947 for them to sign the instrument of accession document. All but three of the states willingly merged into the Indian union; only Jammu and Kashmir, Junagadh, and Hyderabad did not fall into his basket.
STATUE OF UNITY
The Statue of Unity is a colossal statue of Indian statesman and independence activist Vallabhbhai Patel (1875–1950), who was the first Deputy Prime Minister and Home Minister of independent India and an adherent of Mahatma Gandhi during the nonviolent Indian Independence movement. Patel was highly respected for his leadership in uniting 562 princely states of India with a major part of the former British Raj to form the single Union of India. The statue is located in the state of Gujarat, India. It is the world’s tallest statue with a height of 182 metres (597 feet). It is located on the Narmada River in the Kevadiya colony, facing the Sardar Sarovar Dam 100 kilometres (62 mi) southeast of the city of Vadodara and 150 kilometres (93 mi) from Surat.
Health is not only what you eat or what you drink. Health includes all other factors such as what you think, whom you surround yourself with, and the environment where you reside. Physical Health and Mental Health go hand in hand.
Nowadays, we tend to focus so much on our physical appearance and health that we forget to take care of our mental health. No doubt, if we do not eat good food and take proper rest, we may get ill but if we do not care about our thoughts, then also we may get ill. We are living in a world that is moving at a very fast pace and we all are messed up in our worlds. We have many problems nowadays like family problems, relationship problems, work stress, etc., and finding solutions to these problems is the only way we can live happily. All this can trouble a person so much that the person may find himself/herself depressed. We must speak about the problems and situations we are facing in our lives to our near and dear ones.
A person may look happy from the outside, but what’s going on inside that person matters more than what’s on the outside.
Mental health includes our emotional, psychological, and social well-being. It affects how we think, feel, and act. It also helps determine the extent to which we can handle stress and make a healthy and happy life. Mental health is of utmost importance at every stage of life, be it childhood, adolescence, or adulthood. Mental and physical health are equally important for overall health. Mental illness, especially depression, increases the risk for many types of physical health problems, particularly long-lasting conditions like stroke, type 2 diabetes, and heart disease. Similarly, the presence of chronic conditions like cancer and diabetes can increase the risk for mental illness.
WHO defines Mental health as mental well-being in which an individual realizes his or her own abilities, can cope with the normal stresses of life, can work productively and is able to make a contribution to his or her community.
When we sense our physical health declining, we visit a doctor for a check-up. The doctor then performs some tests and the results are out in no time. If we have a fever or headache, we take medicines to recover from it. The medical field has advanced so much in the past few years that we have developed treatments and medicines for almost all types of physical health disorders. Why don’t we do the same if we sense our mental health declining? Why are we afraid to speak up about our mental problems. Speaking up about our mental health problems to your peers or family members is the only way you can find a solution. If you don’t reveal what is wrong with you, then you are only responsible for the decline of your health because mental illnesses like depression and schizophrenia can destroy the person from inside and others may never get to know about it. 75% of suicide cases occur due to this situation that people never open up about the problem they are facing, they get eaten up on the inside by the illness and when it crosses the red line, they do not find any good reason to live and give up on their life. Psychologists and Psychiatrists are the ones you need to visit if you sense your mental health declining, if you sense yourself in a lot of stress, eating less or more than you used to eat, sleeping more or less than you used to sleep, you see your daily functioning reduced as you are messed up in your own thoughts. There are stigmas associated with mental illness and people are discriminated against for it but if we keep these things to ourselves and not open up due to fear of stigmas and discrimination, it will be a big mistake. Illness means that something is not okay with us, be it physically or mentally. So, what is the problem with visiting a psychologist and consulting what is going on inside you? We all need to rise above the stigmas and open up about the mental illness we face.
To every problem, there is a solution. But if we do not speak up, we may never know the right place or the right way to find the solution.
So, I urge everybody to speak up about their mental illness and not keep it to themselves.
A sound mind in a sound body
Greek philosopher Thales
Only if your body is physically fit and you have a sound mind, you can lead a happy and peaceful life.
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