What is Ecosystem and why it is Important

 An ecosystem is a geographic area where plants, animals, and other organisms, as well as weather and landscape, work together to form a bubble of life. Ecosystems contain biotic or living, parts, as well as abiotic factors, or nonliving parts. Biotic factors include plants, animals, and other organisms. Abiotic factors include rocks, temperature, and humidity.

Every factor in an ecosystem depends on every other factor, either directly or indirectly. A change in the temperature of an ecosystem will often affect what plants will grow there, for instance. Animals that depend on plants for food and shelter will have to adapt to the changes, move to another ecosystem, or perish.

Ecosystems can be very large or very small. Tide pools, the ponds left by the ocean as the tide goes out, are complete, tiny ecosystems. Tide pools contain seaweed, a kind of algae, which uses photosynthesis to create food. Herbivores such as abalone eat the seaweed. Carnivores such as sea stars eat other animals in the tide pool, such as clams or mussels. Tide pools depend on the changing level of ocean water. Some organisms, such as seaweed, thrive in an aquatic environment, when the tide is in and the pool is full. Other organisms, such as hermit crabs, cannot live underwater and depend on the shallow pools left by low tides. In this way, the biotic parts of the ecosystem depend on abiotic factors.

The whole surface of Earth is a series of connected ecosystems. Ecosystems are often connected in a larger biome. Biomes are large sections of land, sea, or atmosphere. Forests, ponds, reefs, and tundra are all types of biomes, for example. They’re organized very generally, based on the types of plants and animals that live in them. Within each forest, each pond, each reef, or each section of tundra, you’ll find many different ecosystems.

The biome of the Sahara Desert, for instance, includes a wide variety of ecosystems. The arid climate and hot weather characterize the biome. Within the Sahara are oasis ecosystems, which have date palm trees, freshwater, and animals such as crocodiles. The Sahara also has dune ecosystems, with the changing landscape determined by the wind. Organisms in these ecosystems, such as snakes or scorpions, must be able to survive in sand dunes for long periods of time. The Sahara even includes a marine environment, where the Atlantic Ocean creates cool fogs on the Northwest African coast. Shrubs and animals that feed on small trees, such as goats, live in this Sahara ecosystem.

Even similar-sounding biomes could have completely different ecosystems. The biome of the Sahara Desert, for instance, is very different from the biome of the Gobi Desert in Mongolia and China. The Gobi is a cold desert, with frequent snowfall and freezing temperatures. Unlike the Sahara, the Gobi has ecosystems based not in sand, but kilometers of bare rock. Some grasses are able to grow in the cold, dry climate. As a result, these Gobi ecosystems have grazing animals such as gazelles and even takhi, an endangered species of wild horse.

Even the cold desert ecosystems of the Gobi are distinct from the freezing desert ecosystems of Antarctica. Antarcticas thick ice sheet covers a continent made almost entirely of dry, bare rock. Only a few mosses grow in this desert ecosystem, supporting only a few birds, such as skuas.

Threats to Ecosystems

For thousands of years, people have interacted with ecosystems. Many cultures developed around nearby ecosystems. Many Native American tribes of North Americas Great Plains developed a complex lifestyle based on the native plants and animals of plains ecosystems, for instance. Bison, a large grazing animal native to the Great Plains, became the most important biotic factor in many Plains Indians cultures, such as the Lakota or Kiowa. Bison are sometimes mistakenly called buffalo. These tribes used buffalo hides for shelter and clothing, buffalo meat for food, and buffalo horn for tools. The tallgrass prairie of the Great Plains supported bison herds, which tribes followed throughout the year.

As human populations have grown, however, people have overtaken many ecosystems. The tallgrass prairie of the Great Plains, for instance, became farmland. As the ecosystem shrunk, fewer bison could survive. Today, a few herds survive in protected ecosystems such as Yellowstone National Park.

In the tropical rain forest ecosystems surrounding the Amazon River in South America, a similar situation is taking place. The Amazon rain forest includes hundreds of ecosystems, including canopies, understories, and forest floors. These ecosystems support vast food webs.

Canopies are ecosystems at the top of the rainforest, where tall, thin trees such as figs grow in search of sunlight. Canopy ecosystems also include other plants, called epiphytes, which grow directly on branches. Understory ecosystems exist under the canopy. They are darker and more humid than canopies. Animals such as monkeys live in understory ecosystems, eating fruits from trees as well as smaller animals like beetles. Forest floor ecosystems support a wide variety of flowers, which are fed on by insects like butterflies. Butterflies, in turn, provide food for animals such as spiders in forest floor ecosystems.

Human activity threatens all these rain forest ecosystems in the Amazon. Thousands of acres of land are cleared for farmland, housing, and industry. Countries of the Amazon rain forest, such as Brazil, Venezuela, and Ecuador, are underdeveloped. Cutting down trees to make room for crops such as soy and corn benefits many poor farmers. These resources give them a reliable source of income and food. Children may be able to attend school, and families are able to afford better health care.

However, the destruction of rain forest ecosystems has its costs. Many modern medicines have been developed from rain forest plants. Curare, a muscle relaxant, and quinine, used to treat malaria, are just two of these medicines. Many scientists worry that destroying the rain forest ecosystem may prevent more medicines from being developed.

The rain forest ecosystems also make poor farmland. Unlike the rich soils of the Great Plains, where people destroyed the tallgrass prairie ecosystem, Amazon rain forest soil is thin and has few nutrients. Only a few seasons of crops may grow before all the nutrients are absorbed. The farmer or agribusiness must move on to the next patch of land, leaving an empty ecosystem behind.

Rebounding Ecosystems

Ecosystems can recover from destruction, however. The delicate coral reef ecosystems in the South Pacific are at risk due to rising ocean temperatures and decreased salinity. Corals bleach, or lose their bright colors, in water that is too warm. They die in water that isnt salty enough. Without the reef structure, the ecosystem collapses. Organisms such as algae, plants such as seagrass, and animals such as fish, snakes, and shrimp disappear.

Most coral reef ecosystems will bounce back from collapse. As ocean temperature cools and retains more salt, the brightly colored corals return. Slowly, they build reefs. Algae, plants, and animals also return.

Individual people, cultures, and governments are working to preserve ecosystems that are important to them. The government of Ecuador, for instance, recognizes ecosystem rights in the countrys constitution. The so-called Rights of Nature says Nature or Pachamama [Earth], where life is reproduced and exists, has the right to exist, persistmaintain and regenerate its vital cycles, structure, functions and its processes in evolution. Every person, people, community or nationality, will be able to demand the recognitions of rights for nature before the public bodies. Ecuador is home not only to rain forest ecosystems, but also river ecosystems and the remarkable ecosystems on the Galapagos Islands.

6th edition of Asia’s largest telecom festival India Mobile Congress

 Marking the historic launch of 5G services in India by the Hon’ble Prime Minister Narendra Modi, the 6th edition of Asia’s largest telecom festival, India Mobile Congress 2022 today concluded with grand success here at Pragati Maidan in New Delhi. Buoyed by popularity, interests and huge footfall, the grand annual event which was earlier scheduled for 3 days was extended for one more day. The 4th day welcomed visitors who got a glimpse of cutting-edge technology and India’s transition to a 5G future.  Shri Pralhad Joshi, Union Minister of Parliamentary Affairs, Coal and Mines, Principal Secretary to the Prime Minister Shri PK Mishra, and Advisor to the Prime Minister  Shri Amit Khare graced the last day of IMC 2022 with their presence.

The festival is now posed to be launched on a global scale, said Hon’ble Union Minister Ashwini Vaishnaw. He also urged to set up a committee to come up with a roadmap and format in the next 30 days. Jointly organised by the Department of Telecommunications and Cellular Operators Association of India (COAI), IMC 2022 hosted 362 speakers, 13,500 participants in 80 sessions and over 1.07 lakh visitors including 7000 government officials from 150 PSUs and various other departments, 10 union ministers, 17 state ministers, 30 thousand students, and others. 239 stalls, and 1811 exhibitors registered their presence here from 1-4 October.

The 4-day long grand event this year was graced by the presence of dignitaries including Shri Narendra Modi, Prime Minister of India, Shri Ashwini Vaishnaw, Union Minister of Communication, Electronics and Information Technology, Shri Mansukh Mandaviya, Union Minister of Health and Family Welfare, Shri Piyush Goyal, Union Minister of Commerce and Industry, Shri Pralhad Joshi, Union Minister of Parliamentary Affairs, Coal and Mines, Shri Devusinh Chauhan, Minister of State for Communications, Shri Mukesh Ambani, CMD, Reliance Industries, Shri Sunil Bharti Mittal, CEO, Bharti Enterprises, Kumar Mangalam Birla, Chairperson, Aditya Birla Group, among others.

IMC 2022 showcased developments and efforts around 5G technology in India and how they can contribute in the digital transformation by making communication, connection and commerce seamless. During the event, PM Modi virtually spoke with the students of Ropad Primary School in Ahmedabad on benefits of 5G technology in education. He interacted with workers at Vodafone Idea Dwarka Tunnel with 5G technology on current challenges and how 5G technology is going to transform their lives. He also interacted with a hologram avatar of a girl student from a Varanasi school about the advantages of 5G and her experience of studying in augmented reality.

During his address to a session held here, Union Minister for Communications, Electronics & Information Technology Ashwini Vaishnaw, announced Indian Government is going to set up 100 5G labs across the country. He added the Indian Government is working significantly towards simplifying the license regime for all telecom players and urged the telecom industry to convert a minimum 12 of these labs into incubators to train students, promote innovation, research and experiment. Union Commerce and Industry Minister Piyush Goyal also visited the exhibition and lauded efforts of researchers, private organisations, startups and others in their contribution towards India’s digital transformation.

The 6th edition of IMC 2022 hosted top leaders of telecom and tech companies, policymakers, thought-leaders, academicians, and others. The speakers shared their views on the future of 5G development and its large-scale implementation in the country. It also witnessed discussion on challenges, efforts and opportunities in the 5G arena which can contribute in creating a robust technology ecosystem in India.

IMC 2022 organised insightful and thought-provoking sessions titled ‘New Digital Universe’, ‘Decoding the potential of Digital Bharat’, ‘Skilling India for new 5G paradigm, Towards 5G and Advanced 6G- an international conference, ‘Global CEO Conclave: Steering India to the new digital universe,’ ‘Global CTO Conclave: Building a connected ecosystem for next Techade’ and many others.

The endeavors of IMC are aligned with the vision of Digital India and promoting Made-in-India technology to address the challenges in areas of commerce, healthcare, education, communication and financial inclusion. Since its inception, IMC has been actively promoting India’s strength and position as a global hub for manufacturing technology products. It is further highlighting the role of startups, small-scale industries in the new digital universe to deliver best in class service, equipment, and applications. PM Modi lauded the efforts of IMC for bringing the digital ecosystem together and providing a great platform for dialogues and endeavors on digitalization, technology, nation building, industrial revolution and taking government services to doorsteps.

*****

Dholera to become Semicon hub, will usher in for Gujarat’s Techade

 Driven by the Prime Minister, Shri Narendra Modi’s proactive policies and the launch of 5G services in India, Minister of State for Electronics & Information Technology and Skill Development & Entrepreneurship, Shri Rajeev Chandrasekhar, in Rajkot, Gujarat today, said that India will soon emerge as a leader in Electronics Manufacturing in the world with its youth playing a big role in this effort.

“Prime Minister, Shri Modi’s vision of India’s Techade can be realised by our young Indians through their hard work, determination and enterprise. The Government on its part can only be the enabler with its initiatives like the Digital India, Skill India etc,” said Shri Chandrasekhar addressing students of the Saurashtra University and Atmiya University in Rajkot.

Emphasising that the Government’s strategy was to encourage the “deepening and broadening” of the electronics space through investments in semiconductors, AI, machine learning, blockchain etc., the Minister said, “For this purpose, the Government was ready to give grant up to Rs 100 crore for investment in semi-conductor designs.”

Stating that he will soon embarking on roadshows in different parts of the country to encourage entrepreneurs to grab the opportunities, Shri Chandrasekhar said our strategy is to cut down on imports and aim to become a value creator to the supply and value chains and not just being a commodity exporter.

Referring to Gujarat’s initiative in the electronics sector, Shri Chandrasekhar said that the State has taken several proactive measures like announcing its own Semicon policy and establishing Dholera as Asia’s largest electronics hub. “Dholera will bring along a lot of opportunities for entrepreneurs of the State.”

Talking about how PM Shri Modi’s government has demolished old narratives about India as a dysfunctional, corrupt and low-growth economy, that favoured only the influential and the well-networked, the Minister said that there is democratisation of opportunity and democratisation of capital in today’s India. “We follow the dictum – maximum governance and minimum government”

Prime Minister, Shri Narendra Modi is building a New India for Young India with reimagined ambitions so that we can achieve our target of One Trillion USD Digital economy/ 5T USD Economy and also emerge as a trusted partner in technology. He does not believe in revdi economics or freebies culture as populated by some Opposition parties,” he emphasised.

Shri Chandrasekhar also met several young startups and entrepreneurs at the Marwari University and discussed with them their apps/innovations and how those could be escalated into marketable products.

Later he attended a meeting with industry leaders and other district officials, organized by CII. The Minister urged them to consider how Industry and Academia and the Government can together support incubated startups in commercialising their innovations. He also asked industry leaders as well as District administration officials to contribute towards framing District Skill Development Programme by mapping local aspirations.

The Minister who was on a two-day official tour of Rajkot and Surendranagar, since yesterday, met students, entrepreneurs, startups, leaders from the industry, academia and other eminent personalities and shared PM Shri Narendra Modi’s vision for empowering all Indians – Sabka Saath Sabka Vikas.

***

Importance of SEO?

Importance of SEO?

 Firstly before going to The importance of Seo we need to understand what is SEO.

SEO stands for search engine optimization and it is the practice of increasing the quality and quantity of traffic to Your website through organic search engine results. It increases your visibility online. This means that the more. People see your website, the more traffic your online traffic increases, and the better your chances to Provide or service to a greater number of people.

Importance of Seo:-

  • Visibility and rankings – when a consumer wants to purchase any product or service online and then it Mostly Prefers to Go Through the top 5 suggestions that the search engine shows them. Seo Helps you to Rank higher in search results and gain more visibility online, and making potential customers.
  •  Web traffic – if your customers can not Find your website then you can Miss sales opportunities but here Seo helps to increase your organic engine traffic, increasing the number of visitors on your page each day and this directly influences sales because the more relevant people see your site the chances of selling is more

  •  Trustworthy — the better your SEO is, the higher your chances of appearing on search engines increases like Google and Bing. It appeals to All brands because here there is also a second benefit Which is users tend to defer to The recommendations that a search engine generates, so Having a higher position for the keywords a user is searching for will, in turn, it increased trustworthiness in consumers’ minds about your product.

  • User experience – A full well-structured websites tell everything about what product or services are being offered by the company, how To Obtain them, and answer any questions surrounding it, so It helps search engine like Google and Bing To pull the information easily which it think they should provide to the user. If a user navigates to your site then chances are that the search engine doing well.

  • Growth – there is no doubt that SEO helps to grow your brand, the higher you rank on a search engine for a variety of high-volume keywords, the more organic web traffic comes to Your site ( which is non-paid). A website that is most structured is more likely to gain more customers and make More Sales Then another.

I will wind up my answer here but there are many more Advantages of Search Engine Optimization.

Hope it makes eases your understanding

seo for dentist?

seo for a dentist?

well, digital marketing has evolved and becomes a trending topic nowadays for every kind of business whether it is for a dentist because in this business the way of advertising has changed like we use print media and radio previously but now there is a significant change in it. Digital marketing for dentists involves many things like social media posts, email newsletters, and blogs through which the dentist can connect with their clients through social media platforms, search engines, and emails.

if you still do not practice or implement digital marketing in your business then you are missing a lot of patients. now we will understand why digital marketing is important for a dentist.

so let’s begin:-

Importance of digital marketing for dentists?

1:- Enhance brand awareness:-

there are two ways for building brand awareness traditional and online but digital marketing is a more effective way of creating brand awareness the question is why? so the reason is

  • 86% of people find the business through google maps
  • there are more than 2.38billions users on Facebook worldwide
  • over 500 million people daily use Instagram and 1 billion people are active users
  • around 46% of people check their phones before they get out of bed

so digital marketing helps to build and enhance your dentistry business presence to attract more clients.

2:-Decreased marketing cost:-

if we compared digital marketing to traditional marketing then it is less costly and has a higher translation ROI, for instance, the average cost of publishing a tv advertisement is around $342,000 for just a 30-second spot and in a newspaper is $113000 and the cost of telemarketing is $51.40 per order. now if we talk about the cost of PPC is just $0$0.05 to $3.00 per qualified visitor, and the cost of web content marketing and search engine optimization could be free.

so the low cost of digital marketing means that it is very easy to establish a digital marketing campaign and start attracting new patients to thrive in practice.

3:- Success rate can be measured:-

traditional marketing can be tricky as there is no real way to find how many people view my ads and how many are ready to invest in the business but if we talk about digital marketing it is very easy to get graphs and stats about your website traffic which will make you understand how many people visited your page and what device they used to reach out to your website so digital marketing helps you to get precise, real-time analytics regarding your campaign performance, user interaction with your website and daily visitors comes to your site.

so through digital marketing, you will let know which marketing campaign of yours is bringing leads and what kinds of changes and adjustments need do in budget allocation and can drop some ineffective campaigns.

4:-Consumer prefer email rather than direct mail:-

Email is the most effective marketing strategy for the dentist since it is patients’ preferred method of communication. Email provides a safe and comfortable environment and builds trust and hence people make their choices it connects you with your current and potential customers and you can send some helpful information that will show that you care aboutyour clients.

Digital marketing for dentists is all about bringing more clients (patients) which can be easily acquired by Email marketing. there are many benefits of using email marketing in your business if you want to update your client about your services u can easily do and if you want to know how many people come to you through your email marketing efforts you can easily measure it.

5:- Easy to segregate your audience:-

Digital marketing helps you to identify the ideal patient base. it is very easy to find your targeted audience from the crowd by seeing the most trending pages of your services for which u can check your blogs, social media accounts, and website. when u identify what type of content your audience wants to read then u can make some unique content for attracting more users to your site. well, it also helps you to get recommendations and keep a positive track record like u can save the people’s feedback which they shared on your website and can tackle negative feedback.

online marketing can be challenging sometimes like it can be difficult to be in front of your patients when traditional marketing such as television or radio or maybe a billboard as you generally end up wasting money on viewers and listeners who are not interested in investing in your product or service.

conclusion:-

if you are facing challenges in reaching a wider audience then start using digital marketing such as local SEO for dentists, PPC social media and content marketing, etc. digital marketing provides immense benefits to dentists’ business it is just as soon as u start using them. so it would be prudent to hire a digital marketing agency for effecting the implementation of digital marketing tactics . 

FirstCry – The Startup Story

 

FirstCry –
The Startup Story

 

 

The Founder

 

In 2010, Supam Maheshwari launched FirstCry.
Supam graduated from IIM Ahmedabad with a degree in engineering from Delhi
College of Engineering. First-generation business owner that was driven to
create something on his own, he founded FirstCry voyager. He is a founder of
XpressBee, one of the biggest logistical platforms in the nation.

 

What is FirstCry?

 

FirstCry is a dedicated baby and children’s merchandise
e-commerce website. More than 2 lakh products are available on this site in
many categories, including diapers, toys, clothing, and accessories.
Additionally, this industry titan in e-commerce provides mother care products,
such as food, nursing, skin, and wellness items.

 

The idea and foundation of FirstCry’s
inspiration

 

Supam’s love for creating his own things inspired him to
launch the First Cry. Supam had the concept for FirstCry after he observed that
there were few options for infant supplies on e-commerce platforms in India.

 

He saw this as a chance to develop a platform specifically
for infants and young children. It results in FirstCry’s initial conception.
Supam estimates that the baby and children’s sector in India generates a
revenue of about 50,000 INR crore after conducting additional research. What’s
more intriguing is that the offline market accounted for 95% of the total
revenue.

 

Challenges which Appeared During the
Commencement

 

India’s FirstCry launched its baby care e-tailing business
in December 2010. The business was started by Supam with a seed investment of roughly
25 million INR. He overcame every obstacle in a variety of fields, including
payment gateway and logistics. Across the nation, there was tremendous
competition in the marketplace for new clients.

 

Collaborations and the
First Milestone for FirstCry

 

First Cry previously used an inventory-based paradigm. With
their four ware house situated in Pune, Delhi, Bangalore, and Kolkata, they
were exclusively managing the logistics of goods within the nation. Later, they
also began adding different sellers to the FirstCry portal, giving them the
chance to offer their goods on its marketplace.

 

Additionally, FirstCry just debuted its BabyHug clothing
line and CuteWalk shoe line. They have also gained control of Babyoye, a
Mahindra platform for infant products in 2016.

 

The FirstCry worked with Masala Baby, a lifestyle,
children’s, and infants-focused business with headquarters in New York.

 

The Current Growth
Status of FirstCry


Amitava Saha, co-founder and chief operating officer, and
Supam Maheshwari, co-founder and chief executive officer, recently added
SoftBank, a major Japanese internet and telecom company, to their list of
principal investors.

 

These additional funds will probably be used to strengthen
FirstCry’s technological platform and increase its offline and online
visibility. The whole amount raised will raise the First Cry’s estimated value
to $800 million.

 

Right now, FirstCry is the biggest online retailer for
children in Asia. Over 300 of their offline franchise locations are spread over
100 different cities in India.

 

Trends in the Babycare and Mom Products Market
Have Changed

 

As was already indicated at the beginning of the essay,
there is a significant changeover in the Indian baby and children’s market.
However, the nation is currently becoming much more urban with a rise in
nuclear families. Most parents today have two incomes, so they are more likely
to spend the extra money on their kids. The number of children’s items with the
correct brand image and superior quality will inevitably increase.

 

Mothers in particular choose stylish and casual clothing
for their children with new party and function dress. Children today are
exposed to a variety of media, and as a result, they are more aware of their
brands. Children are also actively making decisions about their clothing in
another way.

 

As a result, FirstCry acquired a product inventory of
varied items from over a thousand Indian and foreign brands. It carries some of
the most well-known children’s product brands, such as Barbie, Hot Wheels,
Disney, and Pampers.

 

Baby and kid markets: specialized or
overloaded?

 

The market for baby and children’s products is still
underdeveloped. However, FirstCry is looking for a niche in which it may
develop an entrepreneurial environment for parents. The business makes sure to
provide the top brands and quality products available.

 

FirstCry is making a lot of effort to make sure that
customers can easily access both its online and physical stores. Additionally,
they are constantly improving its FirstCry Box campaign for wide-scale
awareness to quickly reach their clients.

 

FirstCry – The Vision

 

In order to increase its offline market, The
First Cry is looking for an aggressive strategy. FirstCry intends to continue
seeing annual growth of above 100%.

The ultimate goal of First Cry is to dominate
the Indian market for baby items.

Currently, FirstCry’s key priorities are
innovation, improvement, and effectiveness for its consumers’ improved buying
experiences. According to FirstCry, there is room for high-quality baby
boutiques within 5 km of every Indian city. They are therefore attempting to
close this gap by increasing their outlets.

 

Power of B2B sales

Power of B2B sales

 

Although the majority of us image a lone customer at a store
when we hear the word “sales,” the majority of revenue money comes
from other businesses. B2B sales are predicted to produce around 3 times as
much revenue as B2C sales by 2023.

 

As a result, it’s critical for organizations to understand
B2B sales, the finest B2B strategies, and how B2B and B2C sales differ on the
basis of their life cycles and process.

 

What happens in a B2B sale?

 

B2B sales are also known as “business-to-business”
sales. One of these sales is any transaction in which a company sells products
or services to a company other than a consumer (B2C, or business-to-consumer
sales). Inside sales is another name for them that is occasionally used.

 

Even though many of their marketing strategy are similar,
B2B sales are more difficult and significant than B2C sales in such a variety
of ways. Since B2B sales usually have bigger prices and sizes, they are much
more important to the selling organization. Even while a single $20 B2C sales
loss is unfortunate, it can easily be made up for. A $200k B2B sale gone wrong
can drastically change a company’s direction.

 

Additionally, whereas a B2C sale often relies on persuading
just one customer to buy, a B2B sale frequently involves convincing an entire
team or management office. Dealing with multiple decision-makers can extend and
complicated the B2B sales cycle in contrast to the conventional B2C
transaction.

 

Due to these issues, understanding B2B sales models,
tactics, and strategies is essential.

 

B2B sales strategies

 

Although B2B and B2C sales have several distinctions between
one another, these sales strategies have many characteristics. Despite the
overwhelming number of sales strategies accessible, there are three crucial
ones that are revitalizing the modern market and changing how successful
organizations strategize.

 

All three of these strategies take into account the most
important aspect of B2B sales—the reality that you are selling to several
decision-makers at once.

 

Let’s look more attentively at:

 

• Coordinating marketing and sales

 

• Social selling

 

 •Content marketing

 

Influence of B2B sales

 

Despite years of corporate propaganda about putting the
client first, customers are now prioritizing themselves. Because of technology,
consumers’ expectations of businesses have radically changed. If people find it
impossible to conduct studies, explore, and operate a business whenever and
whenever they like, better opportunities are just a click away.

 

B2B companies are quickly changing to stay up. In fact,
according to 77% of sales leaders, their company’s digital transformation has
accelerated since 2019. This is even more important during a pandemic because
salespeople and customers can’t easily communicate in person.

 

This challenging tendency has, per a Salesforce Research,
become the new normal for B2B companies. The majority of B2B users polled (72%)
believe they will experience a B2B website similarly to a consumer website. And
astute businesspeople are rising to the occasion; the majority of top
management of high-performing companies claim that encouraging customer
engagement is a fundamental tenet of their business ethics.

 

In 72% of situations, business buyers say they expect to
have a basis for comparison on a B2B site as they would on a consumer one.

 

This is demonstrable proof that corporate clients today
deserve a commerce environment that is just as user-friendly as what they get
in the retail sector. Additionally, it demonstrates how standards can indeed be
elevated further because business relationships are typically more intricate
than those with consumers. These advances, which are discussed in this
guidebook, are changing the interaction between sales organizations and
clients. By fusing data, analysis, and cloud-based commerce technologies, the
top-performing companies are taking advantage of this transitory phase as a big
opportunity to create a digitalized user experience that offers them a distinct
competitive advantage.

 

Virtual Drive

 Virtual Drives

New revolution have started with cloud storage systems in public domain such as Google drive, Microsoft sky drive, Dropbox, Amazon cloud drive, Box etc. Cloud computing is a tool that help us to share resources over the cloud and sometimes create an insecure feeling about storing our files outside our control.

GOOGLE DRIVE – It offers 5 GB of Freescale. Users can opt for more storage. Google drive creates a folder in Mac, Android or PC and users can simply drag and drop files. Google has merged Google docs with Google drive. It has brilliant file support that can open 30 different file types inside the web browser like photoshop files. It has an OCR scanning feature which scans the text from an image.

SKYDRIVE- It is from Microsoft and offers 7GB free storage. Users who have already used more than 4GB of space will have the right to utilize 25GB of storage for free. Users can create folders in their Mac or PC. Skydive relies it’s integration with Microsoft Office. Everything is seamlessly synced across different devices and users can edit documents inside browser using Office. Users can share links to files publicly or privately. The tremendous utility is it fetch, allows user to access files from one’s home computer( if it’s ON) that aren’t inside SkyDrive folder.

Amazon Cloud Drive – It allows storing photos, documents, videos and other digital files in the cloud using any internet connected computer. It offers 5GB of storage space and are secure. Files will be protected from hard drive crash or laptop theft.

what is seo for plumber?

 what is SEO for a plumber?

SEO for plumbers simply means increasing plumbing companies’ web presence in SERP by optimizing the website and its pages. SEO stands for search engine optimization, which implies increasing the website’s ranking by performing two functions: on-page and off-page. nowadays all people are online who search for everything online so if they need any plumbing service and if your business rank on google my business listing then there is a high chance of getting customers for your business.

why do you need an online presence for plumbing service?
  • more than 40% of searches people do for local services through phones.
  • half of the search for local services gets converted into a paying customer.
  • more than 97% of searches are being done by people for availing local services.
why should anyone invest in local plumber businesses online?
more than 80% of house owners search for local services and among them, more than 90% of searches get converted into leads within the top 3 search results.
how to boom your online plumbing business with SEO?
  • keywords research:

before jumping to establish any online business, the most important thing is to do first keyword research to know what people are searching or what are they searching the most relevant to your business then you will find thousands of keywords there but you need to select that one which defines your business most appropriate for that you can take help form online free tools like google keyword planner it will help in finding the right keyword for your business.

  • quick loading website 
if your website takes time in loading then it might increase your website bounce rate as people are not that patient that they will wait till the website appears for that you need to check the technical SEO part of your website and why it is taking time in uploading and fix it.
  • check and update the meta:
meta tag and deception are a part of on-page SEO which play a very important role in the ranking of the website on SERP page as it tells about the content of the website to google bots like what your website is all about, what kind of content it contains so you should optimize it properly so it will help in generating traffic easily.

Law and CLAT

 Law and CLAT Exam

A career in law demands good spoken and written communication skills. One should have ability to understand and absorb facts and analyze them quick and should have patience, sympathy and should have sense of responsibility. Universities and law colleges across the country offers 5 year integrated courses that include BA LLB, BSc LLB, B.com LLB and 3 year LLB course for graduates of any discipline. Higher studies are also available such as LLM and Ph D programmes. There are many fields of specialization in this area such as Civil law, criminal law, international law, labour law, constitutional law, administrative law and so on.

The CLAT( Common Law Admission Test) will be held annually for student admission to undergraduate and post graduate programs in law offered by national law universities of India. The universities include National Law School of India University, Bangalore, National Academy of Legal Study and Research University of Law, Bhopal, The West Bengal national university of Juridical Sciences, Kolkata.

A law graduate have many options to pursue their profession such as lawyer, legal advisor, law officer, public prosecutor, solicitor, law reporter, legal assistants depending upon their skill and experience. Many corporates are recruiting legal professionals, they can become company secretaries.

SEO

 SEO stands for “search engine optimization.” It means the process of improving one’s site to increase its visibility when people search for products or services related to one’s business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely  to garner attention and attract prospective and existing customers to one’s business. SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, with commercial intent to find information about products and services. Search is the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.Features like rich results and Knowledge Panels in the search results can increase visibility and provide users more information about your company directly in the results. There are 4 types of SEO – on page seo, off page seo, technical seo and local seo.

SEO is the foundation of a holistic marketing ecosystem. When one understand what their website users want, one can then implement that knowledge across campaigns (paid and organic), across website, across social media properties etc. Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. 

why we need business insurance?

 why do we need business insurance?

Running is business is not an easy task as it involves high risk and uncertainty as we are unaware about future what is going to happen? as we can’t anticipate about future but we can diminish that risk to an extent with the help of insurance that’s why companies nowadays prefer to take insurance for their business because it helps a business to handle damages whether it’s related to any product or employee so on the basis of its capability and amount of risk the businesses takes insurance.

what is business insurance? business insurance is a kind of protection being provided to the business owner for controlling or handling damages in way of financial as the insurance may differ from business to business but its ultimate goal is to save the business from unforeseen challenges. 

why do we need business insurance?

  • protects the business loss from natural calamity : 

as we don’t know about the changes that can happen in the climate like any natural disaster such as an earthquake or flood which is all unpredictable for any business to anticipate so in this situation this uncertainty can damage any business highly in way of its financial or operation so here business insurance will help in converting all the loss entitled to an extent which is mentioned into the policy.

  • piece of mind:

as the business has several functions to perform and they invest huge amount of money in any project so it’s important to have the safety of that money otherwise they could not able to concentrate on their work if they always worry about what is going to happen? and it will disturb the business function also so business insurance gives a piece of mind to business owners for doing their work smoothly.

  • protect employees of the organization:

for any business more than its physical resources, its human resources are most important as they help in reaching the business to the next level so every employee who works into org needs protection for themselves whether its about body injury while working or any kind of health insurance which gives them satisfaction about their health & safety.

conclusion: 

business is all about risk which is challenging and at the same time unpredictable so if you want to run your business functions smoothly then every business should go with insurance and protects its business from uncertainty & contingencies.

Freelancing

 

What
is freelancing?

Working on projects for clients on a contract basis is known
as freelancing. Freelancers frequently work on several projects for various
clients at once. The Internal Revenue Service (IRS) views independent
contractors as self-employed people.

Part-time or full-time contract workers, freelancers
frequently sign agreements before beginning assignments.

Depending on the terms of the contract, the client may pay a
freelancer per project, per job, or per hour. Short-term assignments are normal
for freelance tasks, while happy clients frequently seek additional work. The
majority of freelance positions are found in the creative, service, and
skill-based industries, including copywriting, programming, engineering, and
marketing.

 

Benefits
of freelancing

There are several benefits to working for yourself as a
freelancer, including:

 

Flexibility:

You can set your own schedule as a freelancer
and pick when and where to work. You might work from home or while at the
beach, for instance. A better work-life balance is supported by the flexibility
of freelancing.

Selection of projects and clients:

You can choose the
projects you want to work on as a freelancer based on your interests and skill
set. You can choose customers based on specific requirements.

Deciding on your own prices:

Since you often set your own
prices when working as a freelancer, you may have more influence over your
earning potential. Another element that will probably affect your earnings is
the amount of work you are able to handle on a daily or weekly basis.

Enhanced skill set as a freelancer:

You can get the chance
to work on more specific projects, increasing your familiarity with specialist
subject matter.

International brand awareness:

You have the freedom to
select your clients and projects, giving you the chance to forge deep
connections with companies all around the world.

Disadvantages
of freelancing

 

While there are numerous benefits to being a freelancer, you
should also think about any potential drawbacks.

 

Isolation:

In contrast to a part-time or full-time job,
running your own freelancing business can be isolating, especially if you
operate from home. If you thrive on regular encounters with coworkers in an
office setting, freelancing could be alienating for you.

Unstable employment:

Freelance work is likely to be
unpredictable; you might occasionally have more work than you can handle while
having difficulty finding tasks at other times. In the beginning of your
freelance career, you might need to keep working at your day job to maintain a
solid income.

Responsibilities in administration:

You’ll have to take care
of billing, marketing, and other pertinent administrative tasks as an
independent contractor. These duties can take time away from your area of
concentration and necessitate extensive understanding of bookkeeping, tax laws,
and office technology.

No employer-funded benefits:

You don’t have an employer
who contributes to your health insurance, 401(k) retirement options, or other
benefits that come with having a full-time job if you work for yourself.

 

International Peace Day

 Need of International Peace Day

International peace day is observed on 21st September every year. The UN General Assembly has declared the day , this day is devoted to strengthening the ideals of peace, through observing 24 hours of non-violence and cease-fire. The International Day of Peace was established in 1981 by the United Nations General Assembly. Two decades later, in 2001, the General Assembly unanimously voted to designate the Day as a period of non-violence and cease-fire.The theme of 2022 International peace day is End racism. Build peace. The Peace Bell was donated by the United Nations Association of Japan in 1954. It has become tradition to ring the bell twice a year: on the first day of spring, at the Vernal Equinox, and on 21 September to celebrate the International Day for Peace. We all have a role to play in fostering peace. And tackling racism is a crucial way to contribute.

We can work to dismantle the structures that entrench racism in our midst. We can support movements for equality and human rights everywhere. We have to work towards a world free of racism and racial discrimination. A world where compassion and empathy overcome suspicion and hatred. A world that we can truly be proud of. Secretary-General António Guterres said that 

“Racism continues to poison institutions, social structures, and everyday life in every society. It continues to be a driver of persistent inequality. And it continues to deny people their fundamental human rights. It destabilizes societies, undermines democracies, erodes the legitimacy of governments, and… the linkages between racism and gender inequality are unmistakable.”