shorten life

SHORTENS LIFE BY 10 YEARS 

Air pollution is responsible for many health problems in the urban areas. Of late, the air pollution status in Delhi has undergone many changes in terms of the levels of pollutants and the control measures taken to reduce them. Air pollution shortens lives by almost ten years in the National Capital Territory of Delhi, according to data from a recent Air Quality Life Index report by the University of Chicago’s Energy Policy Institute. It’s been blamed on various factors including the burning of farm stubble, on factory emissions, on traffic fumes, on general weather patterns, as well as the fireworks that light up the night sky during the Diwali festival.
The federal government says the seasonal burning of farm stubble is responsible for only a small proportion of the pollution and no more than 10% of the total. At the start of every winter, farmers in the states near Delhi burn the residue from rice and other crops to make way for growing wheat.The practice was banned in 2015 – but enforcement is weak.Several states have banned the sale and use of fireworks during Diwali celebrations, but the implementation of the ban has been weak in many states.
A 2018 study that has attempted to answer this question says there is a “small but statistically significant” effect from Diwali fireworks.
The study focused on five locations across Delhi, and looked at data gathered between 2018 and 2019. Diwali is set according to the Hindu lunar calendar and usually happens in late October or early November.But fireworks contain other toxic substances, including heavy metals.A separate study done in the Indian city of Jamshedpur found significantly increased levels of the following substances during the Diwali period: PM10 particlessulphur dioxidenitrogen dioxideozoneironleadmanganesecopperberylliumnickel The government’s own Central Pollution Control Board lists 15 substances in fireworks which it says are “hazardous and toxic”. Again, it needs to be added that some of these substances can also be produced by vehicle emissions. Vehicle traffic does increase during Diwali when people go out to buy gifts and visit family and friends. However, there’s very little research that quantifies its exact contribution to poor air quality in this period.
Delhi is moving simultaneously on three fronts: energy, transport, and agriculture. In each case, East Asia offers valuable lessons.
Coal-fired plants. Delhi’s environment minister has called for the closure of 11 coal-fired power plants operating within 300 kilometers of Delhi. But policy implementation must improve: All the plants have missed two deadlines to install flue-gas desulfurization units to reduce sulfur dioxide emissions. Last year, 10 coal-fired power plants missed a December deadline to install pollution control devices. Beijing provides valuable lessons in cutting concentrations of PM2.5 more than 40 percent since 2013. Beijing substituted its four major coal-fired stations with natural gas plants. The city government ordered 1,200 factories to shut with stricter controls and inspections of emitters. Bangkok had success with its inspection and maintenance program.Cleaner transport. Delhi has tried pollution checking of vehicles by mobile enforcement teams, public awareness campaigns, investment in mass rapid transport systems, and phasing out old commercial vehicles. The Delhi government’s recent push for electric vehicles shows promise, while the response of industry and the buy-in from customers will be key. Overall results in cutting pollution have been weak because of poor governance at every level. Better outcomes will be predicated on investment in public transportation, including integration of transport modes and last-mile connectivity. Unfortunately, Delhi Transport Corporation’s fleet shrank from 6,204 buses in 2013 to 3,796 buses in 2019, with most of the bus fleet aging. Delhi should look at Singapore’s regulation on car ownership and use; its improved transit systems; and promotion of pedestrian traffic and nonmotorized transport.Better farming practices. Burning of crop stubble in Delhi’s neighboring states has become a serious source of pollution in the past decade. In 2019, India’s Supreme Court ordered a complete halt to the practice of stubble burning and reprimanded authorities in two of these states, Punjab and Haryana, for allowing this illegal practice to continue. Needed is the political will to act, as poor farmers complain that they receive no financial support to dispose of post-harvest stubble properly. Delhi’s “Green War Room” signaling the fight against the smog, is analyzing satellite data on farm fires from Punjab and Haryana to identify and deal with the culprits. The Indian Agricultural Research Institute has proposed a low-cost way to deal with the problem of stubble burning by spraying a chemical solution to decompose the crop residue and turn it into manure. Better coordination is needed. In 2013, when Singapore faced a record-breaking haze due to agricultural waste burning in neighboring countries, the Environment Agency and ministries of education and manpower together issued guidelines based on a Pollution Standards Index to minimize the health impacts of haze. Stubble burning has been banned or discouraged in China, the United Kingdom, and Australia.
Delhi, projected to be the world’s most populous city by 2030, is motivated by a sense of urgency. Facing a growing environmental and health calamity, antipollution efforts are being strengthened. But to succeed, the different levels of government must harness the political will to invest more, coordinate across boundaries, and motivate businesses and residents to do their bit.
NEHA SHAHAB 
BA ( hons ) journalism 
Delhi University 

Evergreen beauty

THE EVERGREEN BEAUTY OF INDIA

BY : NEHA
TRAVEL BOOKS ARE A FUSION OF TWO BEST THINGS IN THE WORLD TRAVEL AND BOOKS. THERE ARE A LOT OF BEST TRAVEL BOOKS ON INDIA . HERE ARE SOME OF THE BOOKS BY THE INDIAN AUTHORS.
IF IT’S MONDAY IT MUST BE MADURAI :
A CONDUCTED TOUR OF INDIA
A BOOK BY SRINATH PERUR
IN THIS BOOK THE AUTHOR SPEAKS ABOUT THE TEN CONDUCTED TOUR HE WENT ON IN THE COMPANY OF DIFFERENT GROUPS. THE TEN TOURS IN TEN CHAPTERS ARE :
1. THE GRACE OF GOD ABOUT EIGHT DAYS TOUR CONDUCTED IN TAMIL NADU.
2. SAARE JAHAN SE ACHA A 15 DAY TOUR CONDUCTED IN A BUS TO ALL PLACES IN LONDON.
3. DESERT KNOWLEDGE CAMEL KNOWLEDGE A GREAT EXPERIENCE OF HAVING A CAMEL RIDE OF JAISALMER ,RAJASTHAN.
4. FOREIGN CULTURE IS TOUR OF KERALA.
5. MEMORIAL TO THE VICTIMS OF REPRESSION A TOUR OF TASHKENT , UZBEKISTAN AS A SEX TOURIST.
6. SANTA CLAUS AA RAHA HAI A VISIT SQUATTER SLUM DHARAVI , MUMBAI
7. ACCORDING TO THEIR OWN GENIUS A TOUR OF ASSAM ANG MEGHALAYA WITH YOUNGER GENERATIONS LOVED THIS CHAPTER AS IT HAD STORIES OF PEOPLE WHO CHOOSE PASSION OVER JOBS.
8. THE SAME WATER EVERYWHERE RAJASTHAN WHERE IN FOLK MUSICIANS FROM DIFFERENT PARTS OF INDIA PERFORM IN VILLAGES NEAR BIKANER.
9. REAL INDIA A WEEK LONG WALKING TOUR OF INDIAN VILLAGES IN SEARCH OF TRADITIONAL KNOWLEDGE AND TOTAL INNOVATIONS.
10. THE TASTE OF SUGAR IS A PILGRIMAGE TO WORSHIP PANDURANGA IN PANDHARPUR , MAHARASHTRA.
   THE AUTHOR SRINATH PERUR VERY WELL TRAVEL ABOUT PARTS OF INDIA. THROUGH H8S BOOK WE CAN LOOK AROUND THE WORLD. THIS BOOK IS ICONIC AS WELL AS COMIC . IT ENTERTAINS THE READERS AND GRAB THEIR ATTENTION.
CITY OF DJINNS
A BOOK BY WILLIAM DALRYMPLE.
THIS BOOK PEELS BACK THE LAYERS OF DELHI CENTURIES OLD HISTORY REVEALING AN EXTRAORDINARY ARRAY OF CHARACTERS ALONG THE WAY FROM EUNUCHS TO DESCENDANTS OF GREAT MOGULS . THE AUTHOR EXPLORES THE SEVEN DEAD CITIES OF DELHI AS WELL AS OTHER CITIES ALSO . THIS IS THE PERFECT READ WHEN VISITING DELHI . IT READS AS A MIXTURE OF MEMOIR , TRAVALOGUE , HISTORY , RELIGION , AND MYTH BOOK.
BACKPACKING NORTH EAST INDIA
A BOOK BY ABHIJEET DESHPANDE
THE AUTHOR TALKS ABOUT HE AND HIS WIFE THE MARRIED BACKPACKING COUPLE VENTURE OUT 4 MONTH LONG CURIOUS JOURNEY INTO NORTH EAST INDIA ON A SHOESTRING BUDGET . THE BOOKS IS THE COLLECTION OF THEIR EXPERIENCE. INTERACTING WITH LOCALS , TASTING THE LOCAL DELICACIES . JOYS , FEARS , AND WORRIES ALL PRESENTED UNFILTERED.
THE LAND OF MOONLIGHT SNOWS
 A BOOK BY GAURAV PUNJ
A TRAVELLER WHO CONNECT WITH HIMALAYAS. THIS BOOK STORIES SPEAKS FROM TRAKKING EXPERIENCE ACROSS TREKKING EXPERIENCES ACROSS HIMALAYA FROM SIKKIM TO LADAKH . HE KEEPS REMINDING US THE BEAUTY THAT WE NEVER SEEN AND FRAGILE ECOSYSTEM OF HIMALAYAS. HE ALSO SHARED HIS AUTHENTIC EXPERIENCE AND HAS SHARED THE CONTACT DETAILS OF LOCALS. THIS BOOK IS REALLY PLEASANT TO READ.
IS THAT EVEN A COUNTRY SIR
A BOOK BY ANIL YADAV
TWO FRIENDS START ON A JOURNEY TO NORTH EAST INDIA HOPING TO UNCOVER GROUNDBREAKING STORIES FROM THE REGION . JOURNEY TO NORTH EAST INDIA BY TRAIN , BUS AND TRACTOR. IT UNCOVER THE BEAUTY OF NORTH EAST INDIA AS WELL AS THE UNCOVER PROBLEMS OF PEOPLE IN THE STATE. THE TWO JOURNALIST UNCOVER THE POLITICAL AS WELL AS SECURITY PROBLEM OF NORTHEAST INDIA.
BANARAS CITY OF LIGHT
A BOOK BY DIANA L. ECK
THE SACRED CITY OF BANARAS ON THE RIVER GANGA IS ONE OF THE OLDEST LIVING CITIES IN THE WORLD AS OLD AS JERUSALEM , ATHENS , AND PEKING . THIS BOOKS UNCOVER THE BEAUTY OF VARANASI THAT NOBODY KNOWS , SPIRITUAL AND HISTORICAL RESONANCE . SHE DESCRIBES THE RITES OF ITS TEMPLES , THE BUSY LIFE OF ITS RIVERFRONT AND THE EXUBERANCE OF ITS FESTIVAL OF ITS FESTIVALS . SHE TELLS HOW PEOPLE TRAVEL FROM ALL OVER INDIA TO BANARAS. EVERY YEAR A LOT OF PEOPLE WENT THERE FOR RITUAL TRADITIONS .
AROUND INDIA IN 80 TRAINS
A BOOK BY MONISHA RAJESH
THE AUTHOR DESCRIBES THE TRAVELLING JOURNEY IN 80 TRAINS AROUND INDIA . HE DESCRIBED TRAINS JOURNEY IN INDIA AS FLAWLESSLY. TO GETTING SQUISHED IN THE LOCAL TRAIN FROM ANDHERI TO CHURCHGATE AND MANY MORE PLACES . HE EXPLORES AND UNCOVER THE BEAUTY SITES OF INDIA . HE LIVES EVERY BIT OF TRAIN JOURNEY AND ENJOY THE TRAVELLING PART ALL AROUND INDIA .
HAUNTED INDIA
A BOOK BY CHANDAN SINHA
THIS BOOK TALK ABOUT REAL PLACES , BUILDINGS , AND INCIDENTS , OF HORROR FROM ALL OVER INDIA . THIS BOOKS ALSO COVERS MANY MYSTERIOUS PLACES IN INDIA . SOME OF THE PLACES MENTIONED IN THE BOOK BHANGARH , KOTA , KULDHARA , BANNI GRASSLANDS ,DUMAS BEACH , AGRASEN KI BAOLI , JATINGA BIRD SUICIDE POINT, SHANIWARDA FORD A D MANY MORE . MANY PLACES UNCOVER IN FRONT OF PUBLIC AND MOST PLACES PEOPLE NEVER HEARD OF BEFORE . READERS WHO LOVE READING HORROR TRAVEL BOOKS REALLY LOVED THE BOOK .
WHEN THE ROAD BECKONS
A BOOK BY RAVI MANORAM
THIS BOOK COVERS THE JOURNEY OF FROM DELHI TO LADAKH ON HIS ROYAL ENFIELD THUNDERBIRD COVERING PLACES LIKE SRINAGAR , KARGIL , LEH , NUBRA VALLEY , PANG , PANGANG TSO LAKE , MANALI . WHILE THE BOOK APPEARS TO BE THE STORY OF A MAN RIDING HIS BIKE ON THE DIFFICULT ROADS OF THE HIMALAYAS. IT IS ALSO AN EXPLORATION OF TRUE MEANING OF ONE’S LIFE . SOME WAY THE AUTHOR MANAGED TO WRITE DIFFERENT STAGES OF HIS JOURNEY TO THE REGION OF LADAKH .

Things solo traveler

THINGS EVERY SOLO WOMEN TRAVELER

In past few years trends of women in india especially millennial women traveling alone has gone up significantly, to greater empowerment, financial independence and a desire to set her own goals and improve the quality of her life. But traveling without family and friends also means that she is the captain of her own ship and will have to make all the preparations to sail alone . A travel kit is a collection of items which may be needed during travel which are packaged together for convenience. There are a number of different kinds of travel kits, including things like travel sewing kits which include basic sewing tools for making quick repairs to clothing while traveling, and travel toiletry kits which include items needed for basic hygiene. Many stores sell fully stocked travel kits, along with components of travel kits for people who need to restock or design a custom kit.
Here are some few things that women definitely needed during travel :
1. BACKPACK : Having the right back is important . Whether on an urban adventure through Asia or enjoying a mountain gateway . We will make sure that you have an indestructible backpack . It has multiple compartments to store everything from everything from camera to clothes to valuables stuff .
2. CLOTHES : this is an obvious that while traveling we need a lots of clothes. But it most important in women travel kit as we women dress accordingly what the weather allows as some days will include mountains , beach , and rocky.
3. SHOES : every shoes has a different comfort level as we go for hiking , beach and terrains have different types of shoes we wear .
4. MAKEUP : it is also an essential part of women travel kit . As every women need to look best if you are posing to a beautiful location.
5. MENSTRUAL CUP : period can arrive without announcing themselves . Periods have that irritating way of interrupting your leisure time , and when you’re traveling, it can be even worse . The worst thing we’re likely to happen when there isn’t a ready supply of feminine protection nearby . So if you want to enjoy your vacation without Any tension so take your menstrual cup along with you. It’s an inexpensive and eco friendly too.
6. PEPPER SPRAY : it is preferable to avoid places or situations that are known to be dangerous. It is preferable to be well prepared. As a result strongly advised to always have a pepper spray in hand in case of any emergency.
7. FIRST AID : it includes a few first aid elements like bandages , medicines, mask , hand Sanitizers, and hand washes .
8. POWERBANK : it’s helps when you find yourself in unexpected situations like when you realize there’s no power outlet around and you have no way of getting anywhere either . This why every traveller should carry PowerBar to make sure that your phone never runs out of juice .
9. TRAVEL CARD : the chances of robbed or mugged in unknown and deserted places is very high , more so for solo women travellers . For solo women travellers this can be exhausting as there is a long list of items that one needs to be mindful of . To be on the safe side , you would do well to carry less cash on you and instead use a travel card that is linked to a mobile app.
10. INTERNET : when you travel internationally or domestic also your first priority is to find access to the internet to that you can stay connected with all of your friends and family who are back home . You might be looking for a restaurant or museum nearby or checking in on new roads and streets . Which might otherwise be too far for Map applications to pinpoint accurately. There’s no denying it when you travel . You just can’t live without Google maps or your smartphone , you need an access .
If a solo women traveller’s carry these few accessories with them , rest assured they will have a safe , smooth , confidence , boosting and an enjoyable excursion to whichever part of the world they may travel to.

evergreen Beauty of india

THE EVERGREEN BEAUTY OF INDIA

BY : NEHA
TRAVEL BOOKS ARE A FUSION OF TWO BEST THINGS IN THE WORLD TRAVEL AND BOOKS. THERE ARE A LOT OF BEST TRAVEL BOOKS ON INDIA . HERE ARE SOME OF THE BOOKS BY THE INDIAN AUTHORS.
IF IT’S MONDAY IT MUST BE MADURAI :
A CONDUCTED TOUR OF INDIA
A BOOK BY SRINATH PERUR
IN THIS BOOK THE AUTHOR SPEAKS ABOUT THE TEN CONDUCTED TOUR HE WENT ON IN THE COMPANY OF DIFFERENT GROUPS. THE TEN TOURS IN TEN CHAPTERS ARE :
1. THE GRACE OF GOD ABOUT EIGHT DAYS TOUR CONDUCTED IN TAMIL NADU.
2. SAARE JAHAN SE ACHA A 15 DAY TOUR CONDUCTED IN A BUS TO ALL PLACES IN LONDON.
3. DESERT KNOWLEDGE CAMEL KNOWLEDGE A GREAT EXPERIENCE OF HAVING A CAMEL RIDE OF JAISALMER ,RAJASTHAN.
4. FOREIGN CULTURE IS TOUR OF KERALA.
5. MEMORIAL TO THE VICTIMS OF REPRESSION A TOUR OF TASHKENT , UZBEKISTAN AS A SEX TOURIST.
6. SANTA CLAUS AA RAHA HAI A VISIT SQUATTER SLUM DHARAVI , MUMBAI
7. ACCORDING TO THEIR OWN GENIUS A TOUR OF ASSAM ANG MEGHALAYA WITH YOUNGER GENERATIONS LOVED THIS CHAPTER AS IT HAD STORIES OF PEOPLE WHO CHOOSE PASSION OVER JOBS.
8. THE SAME WATER EVERYWHERE RAJASTHAN WHERE IN FOLK MUSICIANS FROM DIFFERENT PARTS OF INDIA PERFORM IN VILLAGES NEAR BIKANER.
9. REAL INDIA A WEEK LONG WALKING TOUR OF INDIAN VILLAGES IN SEARCH OF TRADITIONAL KNOWLEDGE AND TOTAL INNOVATIONS.
10. THE TASTE OF SUGAR IS A PILGRIMAGE TO WORSHIP PANDURANGA IN PANDHARPUR , MAHARASHTRA.
   THE AUTHOR SRINATH PERUR VERY WELL TRAVEL ABOUT PARTS OF INDIA. THROUGH H8S BOOK WE CAN LOOK AROUND THE WORLD. THIS BOOK IS ICONIC AS WELL AS COMIC . IT ENTERTAINS THE READERS AND GRAB THEIR ATTENTION.
CITY OF DJINNS
A BOOK BY WILLIAM DALRYMPLE.
THIS BOOK PEELS BACK THE LAYERS OF DELHI CENTURIES OLD HISTORY REVEALING AN EXTRAORDINARY ARRAY OF CHARACTERS ALONG THE WAY FROM EUNUCHS TO DESCENDANTS OF GREAT MOGULS . THE AUTHOR EXPLORES THE SEVEN DEAD CITIES OF DELHI AS WELL AS OTHER CITIES ALSO . THIS IS THE PERFECT READ WHEN VISITING DELHI . IT READS AS A MIXTURE OF MEMOIR , TRAVALOGUE , HISTORY , RELIGION , AND MYTH BOOK.
BACKPACKING NORTH EAST INDIA
A BOOK BY ABHIJEET DESHPANDE
THE AUTHOR TALKS ABOUT HE AND HIS WIFE THE MARRIED BACKPACKING COUPLE VENTURE OUT 4 MONTH LONG CURIOUS JOURNEY INTO NORTH EAST INDIA ON A SHOESTRING BUDGET . THE BOOKS IS THE COLLECTION OF THEIR EXPERIENCE. INTERACTING WITH LOCALS , TASTING THE LOCAL DELICACIES . JOYS , FEARS , AND WORRIES ALL PRESENTED UNFILTERED.
THE LAND OF MOONLIGHT SNOWS
 A BOOK BY GAURAV PUNJ
A TRAVELLER WHO CONNECT WITH HIMALAYAS. THIS BOOK STORIES SPEAKS FROM TRAKKING EXPERIENCE ACROSS TREKKING EXPERIENCES ACROSS HIMALAYA FROM SIKKIM TO LADAKH . HE KEEPS REMINDING US THE BEAUTY THAT WE NEVER SEEN AND FRAGILE ECOSYSTEM OF HIMALAYAS. HE ALSO SHARED HIS AUTHENTIC EXPERIENCE AND HAS SHARED THE CONTACT DETAILS OF LOCALS. THIS BOOK IS REALLY PLEASANT TO READ.
IS THAT EVEN A COUNTRY SIR
A BOOK BY ANIL YADAV
TWO FRIENDS START ON A JOURNEY TO NORTH EAST INDIA HOPING TO UNCOVER GROUNDBREAKING STORIES FROM THE REGION . JOURNEY TO NORTH EAST INDIA BY TRAIN , BUS AND TRACTOR. IT UNCOVER THE BEAUTY OF NORTH EAST INDIA AS WELL AS THE UNCOVER PROBLEMS OF PEOPLE IN THE STATE. THE TWO JOURNALIST UNCOVER THE POLITICAL AS WELL AS SECURITY PROBLEM OF NORTHEAST INDIA.
BANARAS CITY OF LIGHT
A BOOK BY DIANA L. ECK
THE SACRED CITY OF BANARAS ON THE RIVER GANGA IS ONE OF THE OLDEST LIVING CITIES IN THE WORLD AS OLD AS JERUSALEM , ATHENS , AND PEKING . THIS BOOKS UNCOVER THE BEAUTY OF VARANASI THAT NOBODY KNOWS , SPIRITUAL AND HISTORICAL RESONANCE . SHE DESCRIBES THE RITES OF ITS TEMPLES , THE BUSY LIFE OF ITS RIVERFRONT AND THE EXUBERANCE OF ITS FESTIVAL OF ITS FESTIVALS . SHE TELLS HOW PEOPLE TRAVEL FROM ALL OVER INDIA TO BANARAS. EVERY YEAR A LOT OF PEOPLE WENT THERE FOR RITUAL TRADITIONS .
AROUND INDIA IN 80 TRAINS
A BOOK BY MONISHA RAJESH
THE AUTHOR DESCRIBES THE TRAVELLING JOURNEY IN 80 TRAINS AROUND INDIA . HE DESCRIBED TRAINS JOURNEY IN INDIA AS FLAWLESSLY. TO GETTING SQUISHED IN THE LOCAL TRAIN FROM ANDHERI TO CHURCHGATE AND MANY MORE PLACES . HE EXPLORES AND UNCOVER THE BEAUTY SITES OF INDIA . HE LIVES EVERY BIT OF TRAIN JOURNEY AND ENJOY THE TRAVELLING PART ALL AROUND INDIA .
HAUNTED INDIA
A BOOK BY CHANDAN SINHA
THIS BOOK TALK ABOUT REAL PLACES , BUILDINGS , AND INCIDENTS , OF HORROR FROM ALL OVER INDIA . THIS BOOKS ALSO COVERS MANY MYSTERIOUS PLACES IN INDIA . SOME OF THE PLACES MENTIONED IN THE BOOK BHANGARH , KOTA , KULDHARA , BANNI GRASSLANDS ,DUMAS BEACH , AGRASEN KI BAOLI , JATINGA BIRD SUICIDE POINT, SHANIWARDA FORD A D MANY MORE . MANY PLACES UNCOVER IN FRONT OF PUBLIC AND MOST PLACES PEOPLE NEVER HEARD OF BEFORE . READERS WHO LOVE READING HORROR TRAVEL BOOKS REALLY LOVED THE BOOK .
WHEN THE ROAD BECKONS
A BOOK BY RAVI MANORAM
THIS BOOK COVERS THE JOURNEY OF FROM DELHI TO LADAKH ON HIS ROYAL ENFIELD THUNDERBIRD COVERING PLACES LIKE SRINAGAR , KARGIL , LEH , NUBRA VALLEY , PANG , PANGANG TSO LAKE , MANALI . WHILE THE BOOK APPEARS TO BE THE STORY OF A MAN RIDING HIS BIKE ON THE DIFFICULT ROADS OF THE HIMALAYAS. IT IS ALSO AN EXPLORATION OF TRUE MEANING OF ONE’S LIFE . SOME WAY THE AUTHOR MANAGED TO WRITE DIFFERENT STAGES OF HIS JOURNEY TO THE REGION OF LADAKH .

What is Artificial Intelligence ? 4 types of Artificial Intelligence ? Advantages and Disadvantages of Artificial Intelligence?

 Artificial Intelligence

Artificial intelligence (AI) is a computer system which does the work like human intelligence. AI have all the qualities better than a human brain. If you have any doubts or you want to correct something or you want to correct something AI is there for you to help. Humans have made artificial intelligence in such a manner that they know everything better than you. If you have any problem you just have to use it and your problem will be solved.

4 types of Artificial Intelligence

* Limited memory – Limited memory artificial intelligence has a memory so they can use past experiences to make future decisions.

* Reactive machines – These AI systems do have not any memory and they can do only specific tasks. These AI can give predictions but as they don’t have any memory so they can’t inform future decisions.

* Self-awareness – These types of AI systems have a sense of self. They only know their current state. 

* Theory of mind – Theory of mind is a psychological term. These AI systems understand emotions. They can predict the behaviour of humans.

Advantages and Disadvantages of Artificial Intelligence

Advantages

Less time consuming

Can get instant results

AI-powered virtual agents are always available

24/7 you can use it

Disadvantages

* It’s expensive

* It requires deep knowledge

It only knows which they show to you

* Lack of ability 

Artificial intelligence (AI) have both good and bad quality for you all. So whenever you choose an AI system make sure to research and get a better AI system. 

I hope this article will be helpful.

Artificial intelligence

 Artificial intelligence

what is Artificial intelligence? it is a part of computer science that finds human intelligence in machines .it is basically a technology that enables the computers for showing intelligence like humans. it includes reasoning, decision-making, and learning.

the main motive of AI is to reduce the work of humans’ dependency on specialized takes with the help of advanced computer-based operations.

benefits of Artificial intelligence

  • help in forecasting: 

AI works on data analysis and makes predictions through data and information it occupies which gives benefits to many businesses for planning their sales and stock for the future.

  • keep connecting with the audience:

AI helps in keep connecting with the audience through the help of emails, online chat, social media, and many more.it reduces the traditional method of conversation and keeps engaged with users if any user has any query then it can immediately ask for online help assistance .

  • real-time assistance:

there are many businesses in which there is a need to constantly update the information to users for instance airline business where the user wants to get information about tickets, weather climate so it can make up their mind so in this scenario AI helps.

Applications of AI :

  • Gaming:

Ai plays a very important role in playing games like poker, and chess where machines think about a large no of possible positions as per its heuristic knowledge.

  • the natural language 

it is possible to talk with a computer that understands natural language.



Top 10 most popular sports in India

 Top 10 most popular sports in India

As we all know sports is essential part of any country. Every country has its own national sports and India’s national sports game is hockey 🏑. There are many sports which are not popular right now but hope so it will be become popular after sometime in the future. Now let’s see top 10 most popular sports which is famous in India.

1. Cricket 

Cricket is the most popular sport in India. The Board of Control for Cricket in India is the worldwide pioneer when it comes to profits in the world of Cricket. India has some fabulous cricketers like Kapil Dev, Rohit Sharma Sunil Gavaskar, Virat Kohli, and Sachin Tendulkar.
Every child in India once wants to play  cricket in his life. Every young wants to join Indian cricket team by this you can imagine how much cricket gain popularity in India.

2. Football 

Soccer or football is the second most favorite sport in India. However, the Indian national football team does not have much achievement at the global level, and the Indian national football team is on 96th rank in FIFA rankings. 
Who don’t know about Sunil Chhetri , the captain is of Indian football team . Because of his efforts and support India gain a name in the terms of football all over the world.

3. Hockey 

Hockey is the national sports of India.India has achieved 8 gold, one silver, and two bronze medals, more than any other team in the world. India gain a name in the field of hockey because of their hockey men’s team.
They also registered their victory at the world cup tournament 1975 Kuala Lumpur, Malaysia. Lately, at the 2018 Asian Games, the Indian Women’s team has won the silver medal. Furthermore, the Men’s team has also worked to get the bronze medal at the tournament.

4. Badminton 

In India mostly girls wants to play badminton and they earn name and fame by playing this . This is 2nd most played sports in India . Saina Nehwal who is known for the playing badminton for the country. She ranked 2nd in the world in 2010.Prakash Padukone and Pullela Gopichand, both achieved the All England Open in 1980 and 2001 respectively. However, Saina is not alone an Indian badminton player who won an Olympic medal as P. V. Sindhu achieved the Olympic silver in 2016. Saina achieved the bronze medal at the 2012 Olympics.

5. Tennis 

Sania Mirza and Rohan Bopanna are the real motivation for Indian youth following tennis. I don’t know whether they play well in single but they played well in double and in mix games .
Indian Tennis players have received pretty good spots in international tournaments in the last few years.

6. Chess 

Chess becomes the most popular sports in India for especially past two decades due to chess Grandmaster and former World Champion Viswanathan Anand. 
Vishwanathan Anand play chess at international level . He is inspiration of many of the young youth of the country .
The All India Chess Federation is the governing body for chess in India. Additionally, players like Harikrishna Pentala and Vidit Santosh Gujrathi has recently won pretty good spots in the 2020 FIDE ranking.

7. Motor sports 

As I don’t know much about motor sports but i wish it will become more population and seen as a international level sport.
Motorsport has achieved a lot of popularity in India in modern times. Though it is not very common for India to take part in the game, it has a huge fan following. Formula One has taken off in the nation in the past few years, with the first-ever Indian Formula One driver competing in 2005 and the first-ever Formula One Indian Grand Prix in 2011. India has one of the best Grand Prix circuits, the Buddh International Circuit, in Greater Noida.

8. Wrestling 

Wrestling is one of the most-watched sports in India, and youngsters in India are a huge fan of wrestling. WWE has pushed The Great Khali, an Indian police officer turned professional wrestler, to draw Indian audiences’ attention.
Recently in 2018, the Indian team has achieved two gold medals and a bronze at the Asian Games.

9.  Table tennis 

Table tennis is a famous indoor sport in India that has caught on in states like West Bengal and Tamil Nadu. The Table Tennis Federation of India is the official sports body to manage table tennis in India. India’s Sharath Kamal has been ranked 43rd in the world as of 2017. Also, the Indian team has recently won two bronze medals in the 2018 Asian Games at Jakarta.

10. Basketball 

Basketball  in India is played mostly in schools, colleges, and universities. Furthermore, there is significant support for the game among the younger generation. Basketball in India is played by both men and women of all ages and abilities and, Indian Basketball follows FIBA International Basketball Federation rules for organizing basketball tournaments.

Globalization and it's effects

 Globalization 

Globalization refers to the spread of the flow of financial products, goods, technology, information, and jobs across national borders and cultures. In economic terms, it describes an interdependence of nations around the globe fostered through free trade .
Globalization is always important for any of the country because every country need to grow financially as well as in other matters also . Now people are aware of this process and tend to increase their knowledge about globalization basically it is beneficial for the country’s people as well as for the country.


Benefits of globalisation

1. Socially, it leads to greater interaction among various populations.
2. Culturally, globalization represents the exchange of ideas, values, and artistic expression among cultures.
3. Globalization also represents a trend toward the development of a single world culture. 
4. Politically, globalization has shifted attention to intergovernmental organizations like the United Nations (UN) and the World Trade Organization (WTO).
5..Legally, globalization has altered how international law is created and enforced.

Effects of globalisation

Positive effects of globalisation 

1. Foreign Direct Investment

Foreign direct investment (FDI) tends to grow at a much greater rate than world trade does. This can help to boost technology transfer, industrial restructuring, and the growth of global companies.

2. Technological Innovation

Increased competition helps inspire new technology development. The growth in FDI helps improve economic output by making processes more efficient.

3. Economies of Scale

Increased global trade enables large companies to realize economies of scale. This reduces costs and prices, which in turn supports further growth. However, this can hurt many small businesses trying to compete at home.

Negative effects of globalisation 

1. Interdependence

Interdependence between nations can cause local or global instability. This occurs if local economic fluctuations end up impacting a large number of countries relying on them.5 For example, in 2020, Ukraine was the fifth larger exporter of wheat. When Russia invaded the country, it threatened food supply chains for countries like Pakistan, Lebanon, and Vietnam that import Ukranian wheat.6

2. National Sovereignty

Some see the rise of nation-states, global firms, and other international organizations as a threat to sovereignty. Ultimately, this could cause some leaders to become nationalistic.7
Two prominent examples of the rise of nationalism as a pushback to globalism include the 2016 election of Donald Trump in the U.S. and the British vote to leave the European Union (known as “Brexit”). These events contributed to the anti-globalization movement and stoked anti-immigration sentiments.

3. Equity Distribution

The pros of globalization can be unfairly skewed toward rich nations or individuals, creating greater economic inequalities.8 For example, in the wake of NAFTA, the average net weekly pay for maquila workers was $55.77 in 1998—less than $2 more than the average cost for basic needs in the maquiladora trade zone.9

4. Protectionism Through Tariffs

The 2008 economic crisis led many politicians to question the merits of globalization. In 2007, worldwide capital inflows accounted for more than 20% of the world’s GDP. By 2019, this figure fell to less than 5%.11
The U.S. and Europe introduced new banking regulations that limited capital flows. Many countries put in place tariffs to protect vital industries at home. In the 1990s, the U.S. placed a 127% tariff on Chinese paper clips.12 And Japan has levied tariffs on imported rice as high as 778%.13

5. Future Outlook

Some economists suggest that businesses are not investing across borders to build capital infrastructure. They argue that companies seek countries with low taxes. Some form of globalization may be inevitable in the long run, but the historic bumps spurred by economic crises suggest that change is the only constant.

Electronic Media Change the Tradition of Communication

 Electronic Media Change the Tradition of Communication

Electronic media is a boon to mankind. It helps to get the information more appropriately. Earlier, print media was very popular and used to deliver information about the current happening the next day. You can read about the event but can’t see the actual happening but electronic media provide all kinds of information in real-time. You can get the visual of the event. After the emergence of electronic media, most people shift from print media. Electronic media make the communication process easy and fast.

Most people today have television sets, radios, and Internet access which are sustainable, eco-friendly, and cost-effective forms of communication. It is the kind of media that requires an electric connection to access it. It includes television, radio, and new-age media, like the Internet, computers, telephones, etc.

Television

Television is the audio-visual medium of communication and it is an important communication device as it holds the attention of the audience. For many people, it is impossible to imagine a life without their television sets, news and soap operas become part of their life. Television has become an advertising hub where advertisers are ready to spend huge amounts for an ad of a few seconds, especially for programs with high viewership.

Radio

Radio has a significant reach. Advertising on the radio with jingles and phrases is a tried and tested means of communication. The radio lost its popularity with the emergence of television. But today, it remains one of the favorite means of electronic communication. It is an interactive means of communication with all dial-in programs which allows the listeners to feature on the radio. Still, in a lot of rural areas, the radio is the only means of communication because most people are illiterate to read the newspaper and can’t afford the television.

New Age Media

With the advent of the Internet, we are now enjoying the benefits of high-technology mass media which are not only faster than the old school mass media, but also have a wider range. Mobile phones, computers, and Internet are referred to as the new-age media. The Internet has opened up several new opportunities for mass communication which include email, websites, podcasts, e-forums, e-books, blogging, Internet TV, and many others, which are booming today. The Internet has also started social networking sites, which have redefined mass communication altogether. Social networking Sites, like Facebook, Twitter, and YouTube have made communication more entertaining, interesting, and easier.

Electronic media becomes the first choice of a lot of people nowadays. They can get the benefit of newspaper and radio on one platform. We can get in touch with our loved ones at any time. It makes communication as easy as no one had expected it in past years. Now we have easy access to everything just one click away.

Role of Branding and Marketing in a Company

Role of Branding and Marketing in a Company



We have always heard two words in the business field- Branding and Marketing. Marketing is a tool and strategy which help to promote your company and its product and services. It helps to connect with the customers so that they can buy the goods and services sold by the company. On the other hand, branding is the process of creating a strong and good perception of the company with the help of the logo, design, theme, and goals of the company. It helps to make you special and different from other companies. 

Difference between the Branding and Marketing 

Marketing is used to promote your product or service and branding is used to actively shape your brand name and who you are. You need a strategy for both. Marketing helps to engage the customers while branding helps to sustain them for years. Marketing helps to increase the sale of products and services while branding tries to keep the company loyal and responsible towards the customers. If the company has a good brand name, then it helps to increase the marketing too. Marketing strategies keep on changing based on the current scenario but the brand remains the same.


How they are effective for the development of the company?

Marketing and branding help the company to grow. If your company has a good brand name then it helps to attract the audience toward your company based on your loyalty and response towards the customers. Changes are very important to go on with the current trend and maintain a good position in the market. It is required to do something different which is not done by other companies so that your company can grab customers’ attention and keep your brand in the prior list of customers. 


If you want to start a new business based on your current good brand name it will help them grow the new business fast due to the existence of the old one. You just need to create marketing strategies that help to extend your business. Marketing help to get your brand in front of the right people. Good marketing strategies keep you different from the competition.

Try to make a good brand which should be the priority of every company. A good brand help to increase the marketing of the company also.

What is Database Management ?

 What is Database Management?

Database Management System (DBMS) is a software system used to retrieve, store, and read all the data.BMS manage the data, the database engine, and the database schema, allowing for data to be manipulated or extracted by users and other programs. This helps provide data security, data integrity, concurrency, and uniform data administration procedures. It helps to delete, read, and create data in the database.

A database management system (DBMS) is system software for creating and managing databases. A DBMS makes it possible for end users to create, protect, read, update and delete data in a database. The most prevalent type of data management platform, the DBMS essentially serves as an interface between databases and users or application programs, ensuring that data is consistently organized and remains easily accessible.

the ultimate guide to database management!

 the ultimate guide to database management

What is database management? it is basically a computer program that is designed to store structured data and operate functions as per the demands of the users. the top example of a database is banking where all the transactions performed by the bank are controlled and tracked by this software.

there are four types of software:

  • Network database: 

when the details of different members can be attached to different owners and vice-versa is called to the network database.

  • Hierarchical database: 

when the data keep in form of records and attach links to each other is called a hierarchical database.

  • Relational database: 

when we record data in form of a table that comprises rows and columns and keeps the data in the relevant field.

  • object-oriented database: 

  the information is recorded as objects and connects different possible connections made in two or more objects.

Benefits of database management system:

  • it allows the multi-user to access the same file at the same time which makes it efficient.
  • there is a backup function in a database that gives a surety of data safety.
  • a single is capable of controlling the entire database which reduces duplicity of data and makes it reliable.
  • as in a database, data is organized in the form of tables which make the data simple for understanding and convenient.

key issues in DBMS:

  • Scalability:

everyone wants results speedily as they can not wait but DBMS shows result slows so there is always a question of how to scale up it by enhancing its storage capacity or memory or buying a new CPU or using different machines so there is an issue which is still not solved.

  • security:

As we know there is tight security in form of authorization in the database but still, it is not too hard for bad guys to breach it and make use of it so still, there is a doubt about the privacy of data.

  • expensive :

As DBMS is not something that ordinary people can use or understand its functioning so it needs experts who are rare in numbers and expensive so it’s not a cup of tea for all businesses to make use of it.

New Delhi – India 's capital

 

New Delhi is the capital of India. Shahjahanabad is the old name of New Delhi. It is famous for all the historical places, monuments and many more. New Delhi’s famous food is rolls, parantha, butter chicken chat etc. Gulab jamun is the sweet and oldest dresser in Delhi.

So here are some best destinations to visit in New Delhi.

Let’s begin

1. Qutub Minar

Qutub Minar is a 73-metre tall minaret. The tower contains five storeys from which the third is adorned with red sandstone while the fourth and fifth are constructed in marble and sandstone. 

You can visit from 7 am to 5 pm

The entry fee for Indians is INR 30 and for foreigners INR 500.

2. India Gate

India Gate is the symbol of the 70,000 Indian soldiers who lost their lives battling against the foreign army during World War. It is a popular picnic spot on winter afternoons and summer evenings.

It is open 24 hours a day and seven days a week.

Central secretariat, New Delhi is the nearest metro station.

3. Red Fort

Red Fort is constructed by the mughals in 16The red Red gets its name from massive red sandstone walls. It is spread over an area of 254 acres. This architecture looks more beautiful because of the Moti Masjid, Hira Mahal, imperial bath, Peacock throne and step well.

It is open from 9.30 am to 4.30 pm and is closed every Monday.

The nearest metro station is Chandni Chowk, New Delhi

The entry fee for Indians is INR 10 and for foreigners INR 150.

4. Akshardham Temple

It is dedicated to Bhagwan Swaminarayan. It has a step wall-style courtyard and 60 acres of land featuring the bronze statues of Indian heroes.

Its time is 9.30 am to 6.30 pm

The nearest metro station is Akshardham, New Delhi

The entry fee for adults is  INR 170 and INR 100 for children.

5. KidZania

Kidzania is a learning centre for kids. If you want to educate and make a playful mind Kidzania is a must you go? In Kidzania children learns to explore the world and develop their skills. It has playgrounds and many activities to do. Children love Kidzania because it’s the kind of enjoyment they want.

Timing 10.30 am to 6.30 pm and closed on Monday

The nearest metro station is Sector -18 Noida

Tickets INR 1300 (kids), INR 700 (toddlers), and INR 500 (adults).

If you want to visit New Delhi for a vacation then you have taken the right decision to enjoy your time. 

the ultimate guide about branding in marketing!

 the ultimate guide about branding in marketing!

what is branding? Branding is an activity or procedure which contains creating any unique name or image or logo of any company, product, or service. its main purpose is to influence people towards our business .it is done through spending money on advertisement.

Branding helps a business to build its own presence in the market which is always remembered by loyal customers. A brand can be a name, symbol, term, or any signature or logo which distinguishes any business or its products from its rivals in the eyeballs of customers.

features of branding:

  • Create loyalty:

for any business, customers loyalty plays a very important role in its growth as when the customers start trusting the brand then it retains and connects them with the brand as there is a certain type of people who have any specific choice of the brand which they follow when they are looking for the similar type of service which the business is catering.

  • Maintain consistency:

Building a brand is not easy for which every business needs to be consistent about their promises which they do in their advertisement otherwise it would hardly take seconds for a customer to switch from one to another brand as they have innumerable choices.

  • Proper targeting :

every business is not meant for every age people as they have a specific audience who buys their products so the business should build its brand among those specific people only as it can not target everyone who doesn’t require as well, so before deciding on any brand strategy the business should keep its potential audience in its minds and then implement.

what should a Brand do?

  • A brand helps a business to deliver its message clearly to its audience.
  • it helps in building the loyalty of customers towards the business.
  • it ensures the brand’s reputation or trustworthiness in the market.
  • it encourages the customers for purchasing the business products.
  • it connects the emotional touch of the customer with the product .

How to build a Brand marketing strategy?

  • Define your brand objective or purpose:

Firstly think about your business whether it’s small or big does not matter and find out what is unique to your business that can help your business to build its brand. for this you need to find out answers to these 3 questions :

1: what problem your products or services is resolving?
2: does the brand is impactful for this planet?
3: how do you want your brand should make people feel?

  • Define your target market:

after deciding your purpose now the business needs to decide its potential audience whom they have to target as every business is not meant for everyone so the business has to find its niche market where they need to target for which they need to focus on some of these factors ;

  • Age and gender
  • hobbies & passion
  • where your customers usually go shopping?
  • In which social media platform your customers are highly active?

3: Form the brand reules or guildeines :

Brand guidelines are about some rules which a business needs to follow consistently to build trust and reputation in the market. some factors covered under it are:

  • logo design
  • elements
  • typography
  • usage examples
  • tone of voice

4: Start reading about the competition:

every business should have a list of its competitor with whom they are fighting in the market. the list should contain details about their price, product, and brand strategy. it will help them to understand their competitor’s strategy well.

5: Evolve your brand:

No business is certain for a long time as when in the environment certain changes took place then every business also has to adopt those changes as it could involve changes in customer preference, shifting in fashion or trends or entry of new business or rivals so every business needs to handle these changes while maintaining its business consistency.


I hope it will help you!

Top 8 richest people in the world.

 Top 8 richest people in the world

What do you think who are the richest person and how they become rich that they earn billions or trillions of dollar well let me tell you they all are investors and business from there they benefited and now they are the richest people in the world.
Here are the 10 richest people in the world , as listed on Forbes Real – Time Billionaire list .

1. Elon Musk

  1. Age : 50 
  2. Nationality : South Africa
  3. Companies : Tesla, SpaceX, The Boring Company, Neuralink, Twitter, PayPal
  4. Net worth : $232.8 billion 
  5.  Industry : Automotive Technology 

Elon Musk is the richest man on the planet and accumulated much of his wealth having founded Tesla.

Elon Musk has Tesla and several other revolutionary businesses including SpaceX , Neuralink, and The Boring Company.
Twitter in an all cash transaction expected to be worth $ 44 billion.

2. Bernard Arnault 

  1. Age : 73
  2. Nationality : France
  3. Company : LVMH 
  4. Net worth : $148.1 billion
  5. Industry: Fashion and Hospitality
Bernard Arnault amasses his fortune in the luxury goods industry with the ownership of world renowned brands such as Louis Vuitton and Christian Dior.

Arnault ‘s luxury fashion empire spans more than 70 brands , which he manages along with his siblings. Arnault also owns several luxury hotels and cruise lines that have only added to his wealth over the years.

3. Jeff Bezos 

  1. Age : 58
  2. Nationality : USA 
  3. Company: Amazon
  4. Net worth: $139.4 billion 
  5. Industry: E-commerce and Technology 

Bezos is credited for pioneering the e – commerce landscape, which has become one of the largest industries in the world.

He transformed Amazon into a platform where shoppers can buy and sell almost everything and developed one of the most sophisticated logistics companies in the world.

4. Bill Gates 

  1. Age : 66 
  2. Nationality: USA 
  3. Company: Microsoft
  4. Net worth : $124.6 billion 
  5. Industry: Technology 

Bill Gates was a tech whiz kid growing up , having designed his first software program at age 13. Microsoft was first founded in 1975, but Gates decided to step down as CEO in 2000.

Gates relinquished his duties at Microsoft to focus on philanthropy through the Bill and Melinda Gates foundation.

5. Larry Page

  1. Age : 49
  2. Nationality: USA 
  3. Company: Google 
  4. Net worth: $99.7 billion
  5. Industry: Technology and Advertising

Larry Page co – founded Google in 1908 and was CEO until 2001 . He returned as CEO from 2011 to 2015 and remains a board member and majority shareholder.

Nowadays, Google has moved under the umbrella of Alphabet, the tech conglomerate holding company that owns you tube , google play, android, fitbit, mandiant, looker and nest.

6. Gautam Adani 

  1. Age : 60
  2. Nationality: India
  3. Company: Adani Group
  4. Net worth: $99.2 billion 
  5. Industry: Energy and Transportation

Gautam Adani is the richest person in India, and his enterpreneurial DNA comes directly from his father , who owned a textile business. 

Adani had no interest in the business and decided to follow his own ambitions to achieve great wealth. Soon after leaving home, Adani entered the diamond industry, which saw him quickly rise to millionaire status .

7. Larry Ellison 

  1. Age : 77 
  2. Nationality: USA 
  3. Company: Oracle
  4. Net worth: $97.1 billion 
  5. Industry: Software

Larry Ellison attribute his great fortune to the rise of technology. Having founded Oracle in 1977 after dropping out of college, he grew the company from its start- up phase to one of the largest software and database companies in the world. Oracle now has a market capitalisation of 187.7 billion and Ellison has retained a stake of more than 40 percentage to date.

8. Warren Buffett

  1. Age : 91
  2. Nationality: USA
  3. Company: Berkshire Hathaway
  4. Net worth: $97 billion 
  5. Industry: Investing and Finance

Nicknamed the ” Oracle of Omaha ” , Warren Buffett is regarded as the greatest investor of all time . His holding company, Berkshire Hathaway, manages a portfolio of investments thar include large positions in Apple stock as well as several bank stocks .