Strong influencers underlying Omani English-major students’ willingness to communicate online

 Behind-the-screen communication can improve learners’ willingness to communicate (WTC) in a foreign/second language (L2). During the Covid-19 pandemic, however, online education gave instructors ample opportunity to observe learners’ communicative behaviour. The study reports observations showing that the new situation affected some learners’ L2 WTC negatively, and that those unaffected have a high L2 WTC. In a group of 137 Omani English-major students, only 12 students showed WTC in online sessions, as observed by the researchers and validated by 3 instructors. Interviews with 5 of these students suggested that when students major in the L2, their WTC, influenced by different types of motivation, can develop to a predisposition to speak notwithstanding the learning situation/interlocutor types. Communication barriers are overcome by such learners through different learning strategies and the belief that L2 mistakes are acceptable and inevitable. This necessitated revisiting the concept of WTC as a personality-based predisposition from the perspective of learners majoring in the L2.

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Keywords: communication strategies; L2; learning strategies; motivation; Omani learners; personality-based predisposition; WTC.

 

 

1.   Introduction

The concept of willingness to communicate (WTC) was originally used to refer to an individual’s communication in his/her first language (L1) and was defined as a person’s tendency – a personality-based predisposition – to initiate a conversation/discussion when 

given the opportunity to do so (McCroskey & Baer, 1985McCroskey & Richmond, 1990). The subsequent use of the concept in the area of English as a second/foreign language (L2) did not involve considering an individual’s WTC in the L2 as a simple manifestation of their WTC in the L1 (MacIntyre, Clément, Dörnyei & Noels, 1998). Rather, some variables have been identified as having potential impacts on L2 WTC, particularly, self-perceived communication competence, communication anxiety, shyness and motivation (Clément, Baker & MacIntyre, 2003). The socio-cultural dimension, type of language learning program (immersion vs. non-immersion), and level of L2 learning experience were also shown to be variables that have noticeable effects on learners’ WTC in the L2 (Baker & MacIntyre, 2000). Other variables identified include the interlocutor type, familiarity of the topic, and conversational context (Kang, 2005).  Thus, factors affecting the L2 WTC construct were dealt with as situation-based and/or interlocutor-based, with some studies showing L2 WTC as a fluctuating (rather than a stable) personality-based predisposition. 

The present study reports on Omani English-major students’ WTC during the online educational situation created due to the Covid-19 pandemic. It shows that while some students’ WTC in the L2 was affected negatively by social and affective variables triggered by the new online learning situation, others’ L2 WTC remained high. The data suggested that the latter group of students developed (prior to the pandemic advent) a personality-based predisposition to initiate communication in the L2 notwithstanding the learning situation/interlocutor types. Influenced by different types of motivation, these students overcome barriers to communication in the language they love and/or need for their future career through cognitive, metacognitive, affective, and social strategies (see Oxford’s (1990) taxonomy of learning strategies) – strategies that spring from the determination to master the language and the belief that L2 mistakes form an inevitable part of the learning process. These findings were supported by two additional observations:  1) not all students who showed high WTC had a good command of English and 2) the continuous attempts to motivate inactive students to communicate failed regardless of the conversational context. 

         The study is structured as follows. Work on L2 WTC is first sketched. This is followed by a summary of work on the effect of motivation on L2 learning in terms of which findings related to the participants’ communication behaviour can be described. Oxford’s (1990) taxonomy of learning strategies was then introduced as the framework for discussing findings related to the strategies the participants with high WTC in the L2 use to overcome communication barriers. The remaining parts of the study introduce the research methodology and discuss the research findings revisiting the concept of WTC as a personality-based predisposition, particularly the variables influencing it, from the perspective of Omani learners majoring in English. The study contributes to existing work on L2 WTC by showing that the Covid-19 online learning situation did not provide the conditions that some learners would need to communicate in the L2. The study further shows how L2 WTC develops – through different learning strategies – to a personality-based predisposition in motivated learners specialising in the L2. Such learners’ WTC is affected by linguistic and affective barriers in a positive way in the sense that they strengthen their determination to master the L2. The study ends with a summary of points and suggestions for further research.

 

 

2.   Willingness to Communicate in the L2

Work on WTC as an L2 construct is rooted in Gardner’s (1988) socio-educational model – a model that considers factors affecting L2 learning (i.e. motivational, cognitive, affective, social, and cultural factors). MacIntyre, Clément, Dörnyei and Noels (1998), for example, used Gardner’s model as a theoretical foundation for a comprehensive model of WTC in L2 settings. Their model rests on the argument that “it is highly unlikely that WTC in the second language is a simple manifestation of WTC in the L1” (p. 546). To them, L2 WTC needs to be examined from the viewpoints of transient and enduring influences. Transient influences depend on the specific situation in which an individual functions at a given time (e.g., desire to speak to a specific person and knowledge of the topic). The enduring influences, in contrast, refer to stable and long-term properties of the situation or an individual (e.g., intergroup relations and personality). Thus, in MacIntyre et al.’s (1998) study, L2 WTC is conceptualized as both situational-based and individual-based construct (i.e. rather than a personality-based predisposition). 

This conceptualisation is consistent with the findings of Kang’s (2005) longitudinal qualitative study conducted with Korean learners studying English in an American university. The results indicated that WTC in the L2 emerge under psychological conditions of excitement, responsibility, and security, each of which is created through the role of situational variables in a conversational situation, such as interlocutor, topic, and conversational context. Kang concluded that L2 WTC is a dynamic situational construct (rather than a personality-based predisposition) that changes moment-to-moment. 

However, Cao and Philp (2006) examined learners’ WTC at situational-level as well as personality-level by adopting a mixed-method design study. Firstly, interrelationships between personality WTC in the L2 and situational WTC were measured by self-report within the context of whole class interaction, small group interaction, and dyadic interaction. Secondly, learners’ perceptions of factors affecting their WTC in classroom contexts were investigated. The results revealed that learners’ WTC behaviour in each of the class contexts was influenced both by personality-level and situational-level WTC. Learners’ WTC behaviour was also affected by group size, interlocutor familiarity, interlocutor participation, topic familiarity, and interest. 

Clearly, L2 WTC has been examined at both situational level and personality level pinpointing the factors that affect the construct at both levels.  It has also been considered from the viewpoint of motivation. The section below brings together studies on motivation and learning strategies to pave the way for showing how L2 WTC, influenced by different types of motivation, develops into a personality-based predisposition through different learning strategies, particularly when the situation is stable in the sense that it involves the same interlocutors and educational context (English major).  The determination of individual learners to succeed in the language they need for their future career (or, in some cases, status) seems to be stronger than any barriers to L2 WTC. 

3.   From Motivation to Learning Strategies

Work on WTC from the viewpoint of motivation is also rooted in Gardner’s (2010) socio-educational model. Within this model, motivation is seen as “the driving force in any situation” (Gardner, 2010, p. 89) due to three essential elements: effort, desire, and positive effect. That is, the motivated learner will: 1) expend the effort to learn the language, 2) have the desire to achieve the goal, and 3) enjoy the task of learning the language. However, learners’ motivation may be associated with more factors, possibly those outside of the classroom, such as their current or future need for English competence. Individual learners’ beliefs about English learning and communication may be attributed to many other factors, such as past experience, learning styles, and social expectations. All factors identified in the literature can be considered under two types of motivation: integrative and instrumental

Integrativeness in Gardner’s (2010) socio-educational model is measured by three variables: integrative orientation, attitudes toward the community of the L2, and interest in the foreign language learning (Gardner, 2010). Dörnyei (2005) proposed the notion of the L2 Motivational Self to reinterpret the concept of integrativeness and its impact on L2 learning motivation. The notion includes the Ideal L2 Self which refers to the language learning and proficiency goals of the individual L2 learner, Ought-to L2 Self which concerns the attributes that an L2 learner ought to possess to avoid any possible negative outcomes, and L2 Learning Experience which incorporates motives related to the immediate L2 learning environment and L2 learning experiences (Dörnyei, 2005). 

In his counterargument, Gardner (2010) asserted that the concept of the L2 Motivational Self notion is not appropriate for the characterization of the integrative motive. He believed that it refers to students’ perceptions of the self and has a definite self-determination orientation. Gardner (2001) also extended the concept of integrativeness to refer to an openness to and respect for other cultural groups and ways of life without the necessary intention to assimilate into the L2 community.

As for instrumentality,  Taguchi, Magid, and Papi (2009) classified the construct into two distinct types: instrumentality-promotion and  instrumentality-prevention. Instrumentality-promotion reflects the regulation of personal goals to become successful. This could include attaining high proficiency in the second language in order to make more money or to find a better job. Instrumentality-prevention reflects the regulation of duties and obligation, such as studying the second language to pass an examination.  

The results obtained from this study are consistent with Gardner’s extended concept of integrativeness (an openness to and respect for other cultural groups and ways of life without the necessary intention to assimilate into the L2 community) as well as his reinterpretation of Dörnyei’s (2005) concept of L2 Motivational Self; specifically, the ideal L2 and the ought-to-L2 components as irrelevant to integrative motivation in the sense that the constructs are based on learners’ beliefs about how they should be in the future.  This reinterpretation may be reinterpreted further in terms of Taguchi, Magid, and Papi (2009) classification of instrumentality into the two constructs of instrumentality-promotion and instrumentality-prevention. Thus, the study deals with phenomena relevant to the concept of L2 Motivational Self as constructs of instrumental motivation.

Motivated students tend to use learning strategies, such as the ones captured in Oxford’s (1990) taxonomy. Figure 1 below sketches this taxonomy.

Figure 1. Oxford’s (1990) taxonomy of learning strategies

As shown below, the participants of this study depended on indirect learning strategies to overcome barriers to L2 WTC. The only direct strategies they mentioned fall under the cognitive type of Oxford’s learning strategies. 

4.   Research Methodology

The study was conducted in the second semester of the academic year 2020-2021 at the Faculty of Language Studies, Sohar University – a private university in the Sultanate of Oman. Sequential procedures were employed as qualitative-method strategies to collect the data. The procedures began with observations through which student participations in live sessions, discussions forums, or via email messages were observed and noted down. This was followed by collecting qualitative data through informal instructor interviews to validate the researchers’ observations. More qualitative data were gathered through semi-structured student interviews to explore in detail the case of the students with high WTC. The interview questions required students to self-report on their high WTC in English as well as their communication confidence and the strategies they use to overcome linguistic and affective factors. 

The student participants (N=137) were overwhelmingly Omani females in their early twenties. They were in their third year of university working towards a Bachelor Degree in English Language Studies. The interview participants were 3 instructors (all are PhD holders) and 5 students. For the instructors, the sampling criterion was ‘teachers of the same group of students’; that is to say, teachers who are in a position to assess the validity of the researchers’ observations in regard to their students’ WTC. As for the students, the sampling criterion was ‘students with high WTC. Invitations to attend an interview were sent to all the students with high WTC (N=12), but only 5 students responded. 3 of the students were high achievers (with a GPA of 3.5 and above) and two above average (with a GPA of 2.5 and above). All interviewees were given pseudonyms to protect their identities. 

5.   Findings and Discussion

During the Covid-19 pandemic, Moodle was used as the E-learning platform for course materials and student discussion forums. In addition, two one-hour live sessions were conducted on Ms Teams per week to discuss materials and activities. These were question-answer sessions that prompted students to participate by summarizing points, analyzing examples, reflecting on points, and so on. 

5.1.   Observations

Observations of student participations in online sessions, discussion forums or via email messages are brought into focus below. Figure 2, which summarizes online session participations, shows that the percentages of attendees who participated through spoken communication as fluctuating between 5.84 and 8.76. By contrast, the percentages of students who participated through written communication represent a dynamic increase from 15.5 in Module 1 to 29.2 in Module 4 (the last course module).

Figure 2. Class participation in online sessions

 

Based on the researchers’ observations, the fluctuation in oral participation rates was due to the absence of some students with high WTC from the live sessions. As for the case of written participation, the participation rates increased gradually as students were building up knowledge of and familiarity with the contents. The students who participated in live sessions (either in speaking or writing) had different language proficiency levels. That is, communication competence was not a determining factor behind students’ WTC. The construct of instrumentality-prevention (Taguchi, Magid, and Papi, 2009) may explain the participation of weaker students as they raised questions about the exams. 

However, the fact that inactive students outnumbered active students in the live sessions indicates that the Covid-19 behind-the-screen learning situation did not contain the filters necessary for triggering students to communicate. In a study of Omani students’ WTC that was conducted prior to the pandemic advent, Al-Amrani and Harrington (2020) reported that the online environment was more comfortable and less anxiety provoking than face-to-face environments. It also triggered less social embarrassment as online communication settings reduced social barriers; students were not anxious about losing face if the made a mistake. The online environment allowed students to hide behind their monitors so that interlocutors could not identify them. Moreover, even if other interlocutors could identify them, some students indicated that it was easier to express their points of views in English online as they could communicate from a distance. In the new online learning situation, however, hiding behind the monitor is not equated with anonymity and the platforms used (e.g. MS Teams) identify the participants.

The above finding can be supported by the reluctance of some excellent students to communicate (either in writing or speaking) during live sessions or in discussion forums.  Three of these students were high achievers who certainly had the motivation to pass the course and probably other motivations that can be considered under the instrumentality-promotion construct. Yet, they consistently communicated with the instructors in regard to course concepts and exams via email messages. Figure 3 shows the rates of participations via discussion forums and email messages.  It is clear from the figure that active students communicated more through email messages than discussion forums. Occasionally-active participants also used emails and the discussion forums to answer questions posted by the course instructors in the discussion forums. 

Figure 3. Written participation through discussion forums and email messages

 

It is clear from the above figures that inactive students outnumbered active students on all the platforms used for teaching the course remotely. To assess the validity of this and the other observations presented above and to gain more insights into the situation, interviews were conducted with 3 instructors teaching the same group of students.

5.2.   Instructor Interviews

Those were informal interviews that consisted of two parts. The first part sought information on the observed groups’ participation in online learning platforms. The instructors’ responses confirmed the researchers’ observation that inactive students outnumbered active students, and that few students communicated in speaking. An instructor commented that “Students were silent most of the time during live sessions and had it not been for some oral participations and the messages that some students posted, I would have thought I was talking to myself”. Another interviewee said, “It was very difficult to improve oral participation rates. I tried everything I could do. I even asked the students who sent me their inquiries by email to raise their questions during the live sessions or to post them in the discussion forums so that other students can learn from them, but they never did”. Such comments triggered the question of whether the students’ low participation rates can be described as interlocutor-based and/or situation-based. All interviewees agreed that it cannot be interlocutor-based since the students have been together and learning through the same instructors for three years. In addition, the interlocutors were overwhelmingly females (N=132/137), which meant that their low participation rates cannot also be analysed from the point of view of gender. However, the following instructor’s report suggests that the real reason behind low participation rates during the Covid-19 online learning is situation-based: “A student requested me to delete the recording of the live session because she participated in it”. The students’ request indicates that the new online learning situation may have affected student participations negatively, not only because the platforms used identify the participants, but also because their participations would form parts of recorded sessions to be uploaded to Moodle for students to be able to replay. This makes the new online learning situation different from other online learning environments in at least the following two respects: 1) it exits the group’s circle as the recorded sessions containing the student participations can be replayed in front of anyone outside the group and 2) recorded mistakes can be a source of everlasting embarrassment for students. The same may be said to apply to the discussion forums as students’ discussions remain posted for the duration of the course and can be viewed by anyone who has access to the course. 

         The second part of the interviews inquired about the participation of the specific female students that the researchers identified as having high WTC in speaking. The interviewees confirmed that the same students showed WTC in their classes. This triggered the question of whether these students use effective strategies to overcome communication barriers notwithstanding the situation and interlocutor types. To answer this question, interviews were conducted with a sample of these students.

5.3.   Student Interviews

The interview questions required the 5 participants to self-report on their high WTC in English as well as communication confidence. Other questions focused on the strategies they use to overcome linguistic and affective factors which can influence their WTC, including fear of making mistakes and negative evaluation. The interviewees were also asked whether the new online learning situation had impacted their WTC in the L2. Table 1 provides the interview questions and summaries of responses. This research tool was validated by two experts.

 

Table 1. Student interview questions and responses

Questions

Student 1

Student 2

Student 3

Student 4

Student 5

1.What are the main reasons for having high WTC in English?

Ø Self-growth

Ø Eagerness and tendency to communicate with people subconsciously

Ø WTC is a personality trait

Ø Love for English

Ø Being able to express myself in English better than in Arabic as though English is my L1

Ø Feeling unique when speaking in English

The motivation to achieve my main goal (to be the best English teacher)

Practicing the language and learning from mistakes to improve communication and self-confidence

2.   How do you gain high self-confidence or self-perceived communication competence?

Positive self-talk

Ø The ability to speak in English

Ø Self-reflection helped me to diagnose weaknesses and address them

Developing my language skills 

Developing my language skills

Continued to speak in English not caring about mistakes or negative comments until I learnt the language by paying attention to smallest details

3. How do you overcome communication anxiety or apprehension? 

Ø Self-motivation

Ø Self-convincing that no one is perfect

Practicing in front of the mirror and family members 

By not giving up

I still suffer from communication anxiety, but still speak to achieve my main goal.

Accepting doing mistakes 

4. How do you overcome language barriers?

Ø Reading

Ø Writing 

Ø Singing along with songs

Ø My competitive nature pushed me to reach the level of fluent speakers

Ø Joining English clubs helped me reach a high proficiency level

Ø  Mistakes are not a barrier. What matters is to communicate in order to identify your mistakes, take the time to correct them and avoid making them in the future

Learning through courses, movies, communication groups and speaking practice with friends and family

Learning through authentic language use  (e.g. videos, songs and movies)

Ø Reading 

Ø Watching YouTube videos

Ø Building up vocabulary 

5. How do you overcome shyness?

Building self-confidence through peers’ positive comments

Shyness is inevitable, but it can push you to practice and learn in order to feel more confident when communicating in L2

 

Still shy but still speaks

English is not my L1 and it is fine to make mistakes

6. How do you overcome the fear of negative evaluation?

Believing that I cannot satisfy everyone

Ø I had this fear when I was at the beginner level

Ø Self-reflection helped me recognise that making mistake is a stage to mastering L2

Ø I only pay attention to instructors’ comments which aim at helping me learn from my mistakes

·  I fear mistakes, but I still speak to learn the language I love

·Being optimistic 

· I still have this fear but it motivates me to learn from the comments

7. How do you overcome the fear of making mistakes?

 

Preparation and taking risks are key to developing L2 WTC

Mistakes are inevitable and they don’t affect my L2 WTC

 

Believing that the mere ability to speak in the L2 is a great achievement regardless of the mistakes 

Believing that we learn from our mistakes

I still have this fear but it motivates me to learn more in order to avoid making mistakes

8.  How did the online learning experience impact your WTC?

Sometimes, teachers called my name to answer their questions and that improved my self-confidence 

It provided me with many opportunities to communicate. I answered teachers’ questions when no one else did

I developed self-confidence from situations where no one else volunteered to speak

I am not sure, but I participated in all live sessions and in the discussion forums

It didn’t. 

9. Any other comments?

None

Motivation and practice can help you overcome all barriers

The main variables affecting the development of L2 WTC are lack of practice and encouragement 

If you have high motivation to achieve any goals in your life, you will achieve them.

None

 

 

The responses to question 1 indicate that all five students developed their WTC in the L2 prior to the pandemic advent. Although Students 1 and Student 2 see their L2 WTC as a personality-based predisposition, integrative motivation is obvious in their responses as well as the response of Student 3. Self-growth, love for English, and feeling unique when speaking in English are all factors that can be considered under the variable interest in learning the foreign language that Gardner (2010) proposed for measuring integrativeness. The response of Student 3 further shows that her WTC in the L2 is influenced by her self-perceived communication competence. The same applies to the response of Student 2 to question 4 where she reveals her belief that she has reached a high competency level in English. The responses of Speaker 4 and Speaker 5 are clear cases of instrumentality-promotions as they indicate that English is the language they need to master to achieve success in their future career. However, regardless of the motives, all five students developed a tendency to communicate in the L2 that became part of their personality as L2 learners. This explains the reason why speakers 1, 2, and 3 equate their L2 WTC with their L1 WTC and/or the ability to speak well in English.

Responses to questions 2-7 show that the interviewees haven’t entirely overcome barriers to communication, but they use cognitive, metacognitive, affective and social learning strategies to filter out their negative effects on their WTC in the L2. They practice the L2, plan their learning, and depend on positive comments and self-talk to carry on with their learning journey. Errors and negative comments are learning opportunities that strengthen their determination to learn more and improve their communication skills. These students’ communicative behaviour, which springs from the belief that L2 mistakes are acceptable and inevitable, and that practice makes perfect, is consistent with Gardner’s (2010) reinterpretation of Dörnyei’s (2005) notion of the L2 Motivational Self as having a definite self-determination orientation. In the case of the study participants, however, this orientation was influenced by the fact that they are majoring in the L2 which contributed to turning their keenness to master the language to a personality-based predisposition regardless of the learning situation and interlocutors’ types or comments. This may be supported by the fact that the interviewees’ WTC in the L2 has not been affected by the Covid-19 online learning situation, as their responses to question 8 show. The situation simply contributed to promoting their self-confidence and provided them with communication opportunities. 

The study findings and responses to question 9 confirmed the researchers’ observations that, L2 WTC, affected by a complex concept of motivation, develops to a personality-based predisposition, particularly when the L2 is the area of learners’ specialization. The findings warrant revisiting the concept of WTC as a personality-based predisposition considering that the interviewees who showed high WTC did not seem to be negatively affected by any of the barriers that were dealt with in the relevant literature as playing determining roles in individuals’ WTC. More importantly, the language barrier does not seem to play an important role in L2 WTC since learners do not perceive the ability to communicate in the L2 as being equated with error-free output. This explains the reason why students who showed high willingness to communicate online during the Covid-19 educational situation were of different competency levels. 

6.   Conclusion

This study examined factors and strategies that shaped learners’ WTC online during the Covid-19 pandemic. It showed that the participants, who were Omani English-major students, were differently affected by the new online learning situation. For some, the lack of anonymity and the recording of live sessions were important reasons behind their unwillingness to communicate in these sessions. Those who showed high willingness to communicate however, are the ones who developed – through different learning strategies – a personality-based predisposition to communicate for different motives. The latter group of students is positively influenced by factors affecting individuals’ WTC. The study, thus, revisits and draws attention to the need to revisit the concept of WTC as a personality-based predisposition and the factors affecting it, particularly when the foreign/second language of communication is the learners’ area of specialization. Now that the post-pandemic education is geared towards blended learning, further research is needed to gain deeper insights into learners’ unwillingness to communicate in online learning. Such insights can help educators design better online learning platforms that can help all learners develop their WTC in the L2. One suggestion to achieve this is to add a feature to these platforms that allows students to replace their names with codes (or their student ID numbers).

References

Al-Amrani, S.N., & Harrington, M. (2020). The impact of online social presence on Omani female students’ willingness to communicate in English. Computer-Assisted Language Learning Electronic Journal21(2), 220-237.

Baker, S.C., & MacIntyre, P.D. (2000). The role of gender and immersion in communication and second language orientations. Language Learning50(2), 311-341.

Cao, Y., & Philp, J. (2006). Interactional context and willingness to communicate: a comparison of behaviour in whole class, group and dyadic interaction. System, 34, 480-493.

Clément, R., Baker, S.C., & MacIntyre, P. (2003). Willingness to communicate in a second language: The effects of context, norms and vitality. Journal of Language and Social Psychology, 22(2), 190-209

 Dörnyei, Z. (2005). The psychology of the language learner: Individual differences in second language acquisition. Erlbaum.

Gardner, R.C. (1988). The socioeducational model of secondlanguage learning: Assumptions, findings, and issues. Language learning38(1), 101-126.

Gardner, R.C. (2001). Integrative motivation and second language acquisition. In Z. Dörnyei, & R. Schmidt (Eds.), Motivation and second language Acquisition (pp. 1-19). University of Hawaii Press 

Gardner, R.C. (2010). Motivation and second language acquisition: The socio-educational model (Vol. 10). Peter Lang.

Kang, S.J. (2005). Dynamic emergence of situational willingness to communicate in a second language. System 33, 277-292. 

MacIntyre, P.D., Clément , R., Dörnyei, Z., & Noels, K.A. (1998). Conceptualizing willingness to communicate in a L2: a situational model of L2 confidence and affiliation. Modern Language Journal, 82, 545-562. 

McCroskey, J.C., & Baer, J.E. (1985, November). Willingness to communicate and its measurement. In Speech Communication Association Convention, Denver, CO.

McCroskey, J.C., & Richmond, V.P. (1990). Willingness to communicate: A cognitive view. Journal of Social Behavior and Personality5(2), 19-37.

Oxford, R.L. (1990). Language learning strategies: What every teacher should know. Heinle & Heinle.

Peng, J.E., & Woodrow, L. (2010). Willingness to communicate in English: A model in the Chinese EFL classroom context. Language Learning, 60(4), 834-876. 

Taguchi, T., Magid, M., & Papi, M. (2009). The L2 motivational self system among Japanese, Chinese and Iranian learners of English: A comparative study. Motivation, language identity and the L2 self36, 66-97.

Women empowerment

 Women empowerment” is defined as making a woman independent and let her choose what she wants without being dependent on anyone. Women empowerment is making a woman powerful in her own way. 

                In olden days, a woman is seen as a slave or as a non-existing thing. Women were married to an old man and also killed them when the husband was dead. After some year they stopped killing but did not stop child marriages. Society did not accept a women or a girl to get educated as man and boys. Government didn’t give a voting right in olden days. Women were discriminated and didn’t give any rights. But they are many great women in the past fought for equality and women rights. Till today women are fighting for their rights and choices with family and society.

          Till today women are still getting raped and killed. Women are getting discriminated for wearing her choice cloths. Society will still discriminate a women even she is independent. Society will never accept a woman as she is. Society discriminate the way she wear her cloths, her skin color, they even body shame more than a men.

         There are many women inspirations in India like Lakshmi agarwal who had an acid attack but still survived and fight for years to get her justice. She also helped many acid survivors and fought for their justice with them. a movie was released in 2020 named “chhapak”  inspired my her true story. 

           Not only Lakshmi agarwal there are many other women who inspired many other women such as kiran bedi, irom sharmila, Indra nooyi, neerja bhanot and many more.  Neerja, kahaani, razzi, gunjan saxena: the kargil girl are some the Indian movies which were inspired by true women stories. These movies show the discrimination women face and also shown about women empowerment.                               

What is DIGITAL MARKETING

Digital marketing is used for advertising of your own business, your products, or services using internet and digital technology like social media, mobile phones and other digital mediums. Digital marketing helps you to connect with your customer through social media and helps to promote your services worldwide.
There two types of marketing:-
1. Online marketing: – In online marketing we use social media and other digital mediums to promote your service or sell your products. Digital marketing is also called as online marketing.
2. Traditional marketing:-“Traditional marketing” helps advertising of a product or your business through newspapers, magazines ads or person to person marketing.

There are different types of modules where you can promote your business through digital marketing .
Here are some examples 

 

• Blogging: – Blogging is a place where you can write and promote your business or your customer’s product. It also contains articles and daily style entries. 
 • [SEO] Search engine optimization: – Search engine optimization (SEO) is process of optimizing the web trafficking and it will help your website visibility which means your website can be shown to relevant searches. 
• Email marketing:-email marketing is mostly uses for targeted audience like your customer or the people who are interested in business.so you can send poster or invitation or any event related posts for your targeted audience through email. 
• Online advertising:-online advertising can be paid and also unpaid advertising. Online advertising is also called as online marketing. You can create websites and promote your business. You can create an advertisement or short video of your business and post in social media. 
 • Mobile marketing:-you can also promote your business through mobile marketing, which is creating an app of your business for advertising. 

 Resource Constraint Model 

• Responsive or adaptive website 
 • Adapts itself to screen size 
 • user experience is maintained

Why should I choose an engineering stream?

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Engineering is a popular and one of the most sought after courses for students who have completed Class 12, especially for students from the Science stream

 

  The various streams of engineering can be broadly classified into 6 major branches, namely: Mechanical, Chemical, Civil, Electrical, Management, and Geotechnical.

What is the role of engineering in society?

                  Engineers are in every field. There is an engineer behind every beautiful and wonderful building. The technology we are using today, automobiles, machines, spaceships, communication system and many are built by an engineer. Engineers make human day to day life easier and efficient. An engineer is someone who solve problem and continue learning and help many people.

              Engineering gives skills you can apply everywhere. If you’re an engineer you can work for an MNC or an IT company or you can start a business, or to be consultant in a legal company. It gives an option to switch a career if you want to. 

                          

vSome of the points to look in an engineering college before joining a engineering college             

Ø Infrastructure of the college: – check the basic need like classrooms, labs playground, etc.

Ø Choosing a right stream as per your interest: – There are different types of stream like Mechanical, civil, Chemical, etc.  Choose a right stream as your taste.

Ø Placements and Internships provided by college: – Before joining engineering colleges check whether college provides internships /placements.  It is important to start doing internships since the beginning of college. This gives practical learning along with theoretical learning.  

Ø Fee structure: the fee structure depends on the college whether its government, private or semi government. You should also look whether the college provides scholarships.

Ø Extra- curricular activities: – look whether the college has extra-curricular activities. Extra-curricular activities like indoor or outdoor game which are good for mental and physical health.

Ø Entrance exam:-Check whether the college conducts any entrance exam.

Also look minimum marks to join the college. 

Subdivision Practice in Town Planning

 Subdivision and site design standards are used by communities to regulate how parcels of land are divided into developable lots, and how those lots are subsequently designed and laid out through the development process. Subdivision typically includes the creation of a sketch plan (showing basic lot layout and provisions for public infrastructure), and subsequent creation of a more detailed preliminary plat (indicating building footprints and specific measurements), and then culminating in a final plat that creates the new lots. Abbreviated procedures are typically established for minor subdivisions that involve the creation of just a handful of lots. 

Site design standards are related and define the basic parameters for development on individual lots, including maximum or minimum lot size, how buildings are situated on a lot, traffic and circulation patterns, pedestrian connectivity, preservation of open areas, and avoidance of hazardous areas. 

Communities increasingly consider hazard mitigation when adopting site layout standards. For example, applicants are required to avoid mapped hazard areas (like floodplains) in new development or to develop strategies to mitigate the hazard risk. In terms of hazard mitigation, the primary benefit of adopting effective subdivision and site design standards is to ensure that new development occurs in a high quality, well designed manner that avoids potential high hazard areas, in addition to meeting other important community goals. Other benefits include: 

  • Effective at managing new development in growing communities. Clearly defining hazard areas allows elected officials to say no to new development in unsafe areas. 
  • Provides additional protection for defined hazard areas without negotiation on a case by case basis. Approval criteria can be stated in the code, making expectations clear to the developer and the decision makers. 
  • Can be tailored to fit a common set of review procedures. Adding natural hazards as a component of existing subdivision regulations can be done relatively easily through an ordinance amendment. 
  • Relatively easy to maintain over time, following initial adoption.

Subdivision of Land 

Earlier in every city much land is either vacant or inefficiently used – speculative prospect. Various methods have been proposed to emphasize taxation on land. Necessity for regulations over the subdivision of urban land was urgent, since use and development of land constitute a right best owed by the community upon the individual and this right may be withdrawn if he violates the conditions. A piece of land divided into more than 8 parcels, each of which is to be sold separately is called Layout, whereas less than or equal to 8 divisions is called a subdivision of land. 
To the land developer the subdividing of land is primarily a matter of profit. To the community, it is a matter of public concern, activities determine quality of living. Many elements in the overall plan are realized at the time the land is developed, highways, streets and alleys, sewer and water lines, power lines, schools, transportation lines, police and fire protection etc. 

Subdivision Procedure 

  • Land is surveyed 
  • Officials records consulted – proposed highway, special easements, right of way etc. 
  • Amenities, cultural and social facilities 
  • Refer Subdivision ordinances
  • Planner or engineer to prepare preliminary plan – include size, shape no of lots, location of streets, radii, drainage, utilities etc. 
  • Estimate is prepared – cost of development 
  • Tentative map is file with local agency – approval obtained else incorporate suggestion made, if any and re-submit

Sub Division Practice 

Local Administration and Social Welfare Department Kerala building rules 1984. In the case of residential development, every plot shall have an average width of not less than 7.5 m and an average depth of not less than 12m. In the case of row housing where side open spaces are not required , plots shall have an average width of not less than 4.5 m and an average depth of not less than 10 m. Area of any newly subdivided, reconstituted or building plots shall not be less than 1.2 Ares (120 sq.m). Every plot shall have a frontage of not less than 6 m on any abutting street. 
According to Rule no 27 of KMBR, for developments including land subdivision and plot development for residential use.- All new developments including land subdivisions and plot developments shall be subject to the following, namely:- 
  1. The area of any newly subdivided plot, reconstituted plot or building plot shall be not less than 125 square meters with an average width of 6.m: provided that for row housing where side open spaces are not required, it is sufficient if the plot has an average width of 4.50 m. 
  2. Every plot shall have a frontage of not less than 4 meters on any abutting street. 
  3. Every street shall have not less than 7.00 meters width and shall be motorable. 
  4. When the area of the land under development work, layout or subdivision is 50 Ares or more, ten percent of the total area shall be provided for recreational open spaces and shall be suitably located to be accessible the residents of the layout. Provided that while considering the area of the land, the area of any contiguous land belonging to the same owner, though not proposed immediate development shall be taken into account. 
  5. The recreational open space to be provided under item (iv) shall have an access as if it were a separate plot and as far as possible it shall be in 1 piece and in no case less than 2 areas in area with a minimum width of 6 m. 
  6. The layout or subdivision proposal shall be in conformity with the provisions of published or sanctioned development plan for the area and if the land is affected by any reservation for a public purpose, the Secretary may agree to adjust its exact location to suit the development but not so as to affect its area. 
  7. The street junctions shall be splayed or rounded off to give sufficient turning radii and sight distance for vehicles and the side if the splay shall be a minimum of 4 meters for roads up to 10 meters and shall be a minimum of 1 meters for roads exceeding 10 meters width. 
  8. In the case of lay out or sub division of land having an area of two hectares or more a suitable plot for an electric transformer shall be provided. 
  9. In the case of development permits, approval of the District Town Planner shall be obtained for land up to 0.5 hectares in area and approval of chief Town Planner shall be obtained for land exceeding that area. 
  10. If the site forms part of approved layout, copy of sub division layout shall be enclosed along with the plans for approval. 
  11. Adequate arrangements for surface water drainage shall be provided.

Residential Plots 

The area of any newly subdivided plot, reconstituted plot or building plot shall be not less than 125 square meters with an average width of 6.00 meters, provided that for row housing where side open spaces are not required, it is sufficient if the plot has an average width of 4.50 meters. Every plot shall have a frontage of not less than 4 meters on any abutting street; every street shall have not less than 7.00 meters width and shall be motorable: Provided that in the case of cul-de-sacs with length not exceeding 250 meters, it is sufficient if the street (cul-de-sac) has not less than 5.00m width and in the case of cul-de-sacs not exceeding 75 meters, it is sufficient if the street (cul-de-sac) has not less than 3.00 meters width. 

According to Rule 29 development including land sub-division and plot development for industrial development.- All new developments including land sub divisions and plot developments shall be subject to the following:- 
  1. The width of every new street, public or private, intended for use as a cart or carriage way giving access to or through an organized industrial area with not less than six constituent units, shall be minimum 10 meters: Provided that in the case of small industrial units or cul-de-sac not exceeding 150 meters length, the minimum road width shall be 7 meters. 
  2. The minimum size of industrial plot abutting street shall be 400 sq. meters in extent with a width of not less than 15 meters: Provided that the minimum plot requirement in item (ii) shall not apply to small industrial units. 
  3. In industrial layouts a place for installation of transformer shall be provided in consultation with the Chief Electrical Inspector or an officer authorized by him. 
  4. The approval of the Chief Town Planner or an officer authorized by him shall be obtained for the layout of industrial streets and land sub-division exceeding five plots. Note:- For the purpose of these rules small industrial unit means an industrial unit classified as such by Government from time to time or an industrial unit not included in Schedule 1 of the Factories Act, 1948. 
  5. The usage of plots proposed for development or redevelopment shall be governed by the provisions contained in the development plan or detailed town planning scheme prepared for the locality. Provided that where no such plan exists, the usage of plots shall be as approved by the Chief Town Planner or an officer authorized by him.

Category management in supermarkets: what&#39;s important for newcomers to know?

Category management is a categorisation of products according to buyers’ shopping habits. It is used within any retail store, including the supermarket or its website with the possibility of ordering goods for home delivery. Category management for one retail chain (for example, several supermarkets) is similar to physical stores and online trading. However, the categories may vary from point to point. This is because it depends on the customers who often visit the store.

What does a manager have to know when starting to work on categories in the supermarket?

It’s going to be difficult to analyze customer segments

Simply because they are going to be buying goods offline. When you move at least 50 per cent of your goods online to collect goods in-store or pay for home delivery, the whole situation will improve. Although, this still does not guarantee that the customer segments will meet your expectations. Yes, you can track customers through recurring patterns in receipts. You can also come up with hypotheses based on the data obtained from your competitors and other market analyses. Still, you won’t be able to study your customers under a microscope.

The cost of a product will often take precedence over its other qualities

It is a major problem for category management in supermarkets and retail in general. Most likely, grocery store visitors care more about the product’s price, and low cost always wins over other characteristics. Therefore, it will be more challenging to create categories: inevitably, you should be guided by the price of the goods.

At some point, it will be difficult to fight off competitors

You will be selling the same items which are available in other supermarkets. Some manufacturers may agree to cooperate exclusively with your chain of stores; however, this is unlikely because this arrangement is simply unprofitable for the supplier. Moreover, it’s impossible to lower the bar and start undercutting, that is, trading at a loss. After all, a business needs to earn money. In some instances, it may only be achievable through introducing discounts.

You will be able to test hypotheses only on a small number of consumers

Why? Most trade will occur in offline stores rather than in their online equivalents. And this, as we remember, complicates the task of marketers and, unfortunately, category managers. Only a small percentage of consumers shop online. That makes sense: you have to pay for delivery. You can’t select your products or ensure that all your fruit and vegetables are intact. Your delivery guy might also be late or you may face logistical problems like mixed-up orders.

How can you test your hypotheses on those customers who have turned to your supermarket website? First, you have to study your portal analytics: how users have found you, how they behave on the site, which tabs they open first, and how their filter products in various categories. If you have social media accounts, be sure to use them. The statistics offered by Instagram will demonstrate who your customers are and how they behave. By understanding the core of your audience accessing your resources, you can create category management hypotheses and test them on users before displaying the goods in stores. Of course, many of your customers will not shop online. Still, you can learn all about them, for example, through their choice of purchases on receipts.

The variety of categories will depend on the location of the supermarket

This limits your ability to influence the profits of the business. The categories will depend largely on areas where your shops are located, as well as people who live there and their buying power. For example, it is pointless to introduce a category of personal care products if jars of face cream have been sitting on the shelves for months in a particular store. It makes no sense to reduce the number of household goods with an above-average price tag if they sell like hotcakes. If you work in a supermarket in a deprived area, be prepared for a succession of identical categories with low-cost products.

Start learning category management now to secure a job within this field in a few weeks! This area has been actively booming in India and the surrounding regions. Therefore, your knowledge will definitely be in demand.

“Policy and Regulatory framework on Conformity Assessment for Telecom products: Global Best Practices and Priorities”

 Telecom Engineering Centre (TEC), a National telecom standard setting organization under the aegis of Department of Telecommunications, Ministry of Communications has conducted a webinar titled “Policy and Regulatory framework on Conformity Assessment for Telecom products: Global Best Practices and Priorities” here yesterday. This webinar is organised by TEC in collaboration with TIC Council (India) and witnessed the presence of senior policy makers from Department of Telecom, India, E.U & FCC (U.S) along with senior Industry representatives from the Telecom, Labs, sharing their experience, global trends, and best practices towards ensuring Quality and safety of Telecom products in India. During session, Mr Luis , Policy officer from EU and Mr George from FCC, USA shared global best practices and Mr Prasanth DDG , TEC and Mr Zutshi TIC Council  have presented  India specific regulatory framework.

 

The event was graced by Shri K.Rajaraman, Secretary (Telecom), Government of India as chief guest and Shri Ashok Kumar Mittal, Member (Services), DoT, Smt. Deepa Tyagi, Sr. DDG (TEC) and Shri Sh. Suresh Sugavanam, Chairman TICC, India.  This event was witnessed by participants from across the globe and it is moderated by Dr Aparna  ED, TICC.

Shri K.Rajaraman, Secretary (Telecom) in his keynote address mentioned that the country is investing heavily in public and private partnership model to increase the penetration in mobile and broadband sector in urban and rural area. He also stressed that the telecom services shall be affordable to the bottom of the pyramid. He mentioned that testing and certification ecosystem should be the integral part of manufacturing ecosystem to become manufacturing hub. He also mentioned that very robust capacity of testing facilities, skills set is required to meet the requirement of manufacturing hub. He also urged the industry to explore the innovative idea of lab equipment lying in various part of the country to use as a service model like OLA/UBER type platform based model in testing.

Shri Ashok Kumar Mittal, Member (Services), DoT in his opening address mentioned that it is matter of pleasure that TEC has come up to organise internationally collaborative knowledge sharing webinar on the regulatory practices. He also appreciated the endeavours of TEC encouraged to do such discourses as many as possible.

Smt Deepa Tyagi Sr DDG, TEC has emphasised the importance of global collaboration and bringing global best practices so that India would become global test bed for ICT products.

RKJ/M

Delhi-LSA to break myths regarding health effects of EMF exposure from mobile towers

 Department of Telecommunications (DoT), Delhi License Service Area (LSA) organized an awareness webinar on “EMF Emissions and Telecom Towers” here yesterday. This session was organized as a part of DoT’s public advocacy programme to make the consumers aware about the growing need for mobile towers to build reliable telecom infrastructure and to break myths regarding the health effects of EMF exposure from mobile towers.

The Webinar was addressed by Sh. Nizamul Haq, Advisor, DoT, New Delhi and Sh. Arun Kumar, DDG, DoT, Delhi LSA. Presentation on various aspects of EMF and steps taken by DoT was covered by Sh. Vijay Prakash, Director and Sh. Kamal Deo Tripathi, ADG, DoT, Delhi LSA. Various health related queries and myth about harmful effect of EMF radiations from mobile towers was also clarified by a medical expert, Dr Vivek Tandon, Associate Professor (Neurosurgery), All India Institute of Medical Sciences, New Delhi.

Shri Nizamul Haq, Advisor, DoT, Delhi LSA put a spotlight on the importance of telecommunications as an effective tool for socio-economic development of a nation. It has become core infrastructure for rapid growth and modernization of various sectors of the economy. To provide best quality of telecommunication service to the customers, the expansion of mobile network including tower infrastructure are inevitable.

Shri Arun Kumar, DDG and Shri Vijay Prakash, Director, Delhi LSA further addressed that the EMF emissions from a mobile tower, which are below the safe limits prescribed by International Commission on Non Ionizing Radiation Protection (ICNIRP) and recommended by World Health Organisation (WHO), have no convincing scientific evidence of causing adverse health effects. Various judgements of High Courts of India on the issues of radiation from mobile tower says that there is no conclusive data to show that radiation from mobile tower is in any way harmful or hazardous to the health of citizens.

Dr. Vivek Tandon, Associate Professor AIIMS Delhi clarified various myth about health related issues due to EMF radiations from mobile towers and handsets. Misconceptions among a section of the population around the health hazards of EMF radiations should not override the factual information made available to us through scientific research. Dr Tandon explained various aspects of health related issues in a simplified way and touched various studies and its impact in real life situation.

Department of Telecommunication (DoT), through its field units has already taken necessary steps and adopted stricter norms for safety from EMF radiation that are emitted from mobile towers. DoT has adopted the radiation norms which are 10 times stricter than the norms prescribed by ICNIRP as recommended by WHO. All the information on Mobile tower radiation is available to the public on DoT’s website: https://dot.gov.in/journey-emf

Till date, 46000 mobile base transceiver stations (BTS) have been tested in Delhi LSA and all sites have been found EMF compliant as per DoT norms.

For tower EMF emission visit http://tarangsanchar.gov.in/EMFportal.

SCHEMES FOR PROGRESS OF INDUSTRIES

 Government of India has continuously been promoting the progress of industries throughout the country through various policy measures/schemes.

Government has taken a number of recent initiatives under the Aatma Nirbhar Bharat Abhiyan to mitigate the impact of Covid-19 on industries. Some of the initiatives are: Rs. 20,000 crore Subordinate Debt for stressed MSMEs, Rs.3 lakh crore Emergency Credit Line Guarantee Scheme (ECLGS) for Businesses, Rs. 50,000 crore equity infusion through MSME Self-Reliant India Fund, New Revised criteria of classification of MSMEs, New Registration of MSMEs through ‘Udyam Registration’ for Ease of Doing Business and no global tenders for procurement up to Rs. 200 crore for promotion of domestic manufacturing.

Besides above, Central Government has also taken following measures to promote industrial development:- announcement of Production Linked Incentive (PLI) Scheme , launch of the PM GatiShaki – a National Master Plan for multi-modal connectivity to reduce logistic cost and create world class infrastructure, implementation of various industrial corridor projects to develop greenfield industrial nodes and to facilitate provision of plug and play infrastructure, reducing compliance burden on citizen and business to simplify, decriminalize & remove redundant laws, setting up of Empowered Group of Secretaries (EGoS) and Project Development Cells (PDCs) to monitor investment projects, building a strong eco-system for nurturing innovation and Startups in the country with the help of schemes such as Fund of Funds for Startups Scheme (FFS), and Startup India Seed Fund Scheme (SISFS) schemes, launching of GIS-enabled India Industrial Land Bank, Scheme of Fund for Regeneration of Traditional Industries (SFURTI),  Scheme for Promoting Innovation, Rural Industry and Entrepreneurship (ASPIRE), Credit Guarantee Scheme (CGTMSE), Micro & Small Enterprises – Cluster Development Programme (MSE-CDP), National Scheduled Caste and Scheduled Tribe Hub (NSSH).

State Governments also promote industrial development through various initiatives / schemes.

INDUSTRIAL CORRIDORS

 The status of Chennai-Bengaluru (CBIC), Bengaluru-Mumbai (BMIC) and Hyderabad-Bengaluru (HBIC) is as under:

  1. Chennai Bengaluru Industrial Corridor (CBIC): Three nodes namely Tumakuru in Karnataka, Krishnapatnam in Andhra Pradesh and Ponneri in Tamil Nadu have been identified for development under CBIC. Status of these Nodes is as under:

Krishnapatnam Node: Project was approved by Government of India on 30th December, 2020. Detailed master planning and preliminary engineering activities for an area of 2,500 acres, as an activation area, have been completed. Engineering, Procurement and Construction (EPC) tendering work for implementation of trunk infrastructure has been initiated.

Tumakuru Node: Project was approved by Government of India on 30th December, 2020. Detailed master planning and preliminary engineering activities for an area of 1,736 acres, as an activation area, has been completed. Environment Clearance has been obtained. EPC tendering work for implementation of trunk infrastructure has been initiated.

Ponneri Node: Consultant has been appointed for carrying out Detailed Master Planning and Preliminary Engineering for an area of 4,000 acres.

  1. Bengaluru Mumbai Industrial Corridor (BMIC): The Perspective Plan of BMIC has been completed. Government of Karnataka and Government of Maharashtra has confirmed availability of land for development of industrial node at Dharwad and Satara respectively. Consultants have been appointed for Detailed Master Planning and Preliminary Engineering for both the nodes.
  2. Hyderabad Bengaluru Industrial Corridor (HBIC): Orvakal node in Andhra Pradesh has been identified for development under HBIC. Consultants have been appointed for Detailed Master Planning and Preliminary Engineering. Site survey, preparation of base map, technical assessment & land suitability, preparation of preliminary master plan, etc. have been completed by the consultant.

Above Industrial Corridors are at different stages of implementation. Out of three nodes to be developed in CBIC, land has been made available in two nodes, – Krishnapattnam and Tumakuru. These are scheduled to be developed by 2026. For other corridors/nodes, since project development activities are going on, the timelines can be ascertained after availability of land and competent approval.

The status of Amount allocated, released and spent on the development of Industrial corridors is as under:

 (Rs. in crore)

 

s. No.

Name of the Industrial Corridor

Node/Project

State

Project Implementation Fund (PIF)

Project Development Fund (PDF) Spent *

Funds Allocated (as per CCEA Approval)

Funds Released by DPIIT to NICDIT
(Equity)

Amount transferred by NICDIT to SPV managed by State Govt.

1

Chennai Bengaluru Industrial Corridor (CBIC)

Krishnapatnam

Andhra Pradesh

Equity: 621 cr
Debt: 459 cr

533.86

522.10

9.43

Ponneri

Tamil Nadu

Not yet approved

2.50

2.50

0.51

Tumakuru

Karnataka

Equity: 608 cr
Debt: 433 cr

586.74

586.74

7.86

2

Hyderabad Bengaluru Industrial Corridor (HBIC)

Orvakal

Andhra Pradesh

Not yet approved

0.00

0.00

0.38

3

Bengaluru Mumbai Industrial Corridor (BMIC)

Dharwad

Karnataka

Not yet approved

0.00

0.00

4.22

Satara

Maharashtra

Not yet approved

0.00

0.00

 

* PDF are released to NICDIT for Industrial Corridor Project and the same is spent based on the project development activities being undertaken for different projects.

MAKE IN INDIA

 ‘Make in India’ is an initiative which was launched on 25th September, 2014 to facilitate investment, foster innovation, build best in class infrastructure, and make India a hub for manufacturing, design, and innovation. It is one of the unique ‘Vocal for Local’ initiatives that promoted India’s manufacturing domain to the world.

 

‘Make in India’ initiative has significant achievements and presently focuses on 27 sectors under Make in India 2.0. Department for Promotion of Industry and Internal Trade (DPIIT) coordinates action plans for 15 manufacturing sectors, while Department of Commerce coordinates 12 service sector plans. Investment outreach activities are done through Ministries, State Governments and Indian Missions abroad for enhancing international cooperation and promoting both domestic and foreign investment in the country.

 

In addition to ongoing schemes of various Departments and Ministries, Government has taken various steps to boost domestic and foreign investments in India. These include the introduction of Goods and Services Tax, reduction in Corporate taxes, financial market reforms, consolidation of public sector banks, enactment of four labour codes, improving ease of doing business, FDI policy reforms, other sectoral reforms, reduction in compliance burden, policy measures to boost domestic manufacturing through public procurement orders, Phased Manufacturing Programme (PMP), to name a few.

 

The series of measures taken by the Government to improve the economic situation and convert the disruption caused by COVID 19 into an opportunity for growth includes Atmanirbhar packages, introduction of Production Linked Incentive (PLI) Scheme in various Ministries, investment opportunities under National Infrastructure Pipeline (NIP) and National Monetisation Pipeline (NMP), India Industrial Land Bank (IILB), Industrial Park Rating System (IPRS), soft launch of the National Single Window System (NSWS), etc.

 

In addition, Government of India is developing various Industrial Corridor Projects as part of National Industrial Corridor Programme which is aimed at development of greenfield industrial regions/nodes which can compete with the best manufacturing and investment destinations in the world. GoI has accorded approval for development of 11 Industrial corridors (32 projects) in four Phases. Under Delhi Mumbai Industrial Corridor (DMIC) Project, 04 greenfield industrial nodes have been developed under Delhi Mumbai Industrial Corridor (DMIC).

 

Further, PM GatiShakti National Master Plan provides a transformative approach for ensuring multimodal connectivity to various economic zones. Minimizing disruptions, ensuring quick completion of works with cost efficiency are the guiding principles for the development of infrastructure as per the National Master Plan. Boost in economic growth, attracting investments and enhancement of country’s global competitiveness, are some of the expected outcomes.

 

The reforms taken by Government have resulted in increased Foreign Direct Investment (FDI) inflows in the country. FDI inflows in India stood at US $ 45.15 billion in 2014-2015 and have continuously increased since then, and India registered its highest ever annual FDI inflow of US$ 81.97 billion (provisional figures) in the financial year 2020-21.

 

Keeping in view India’s vision of becoming ‘Atmanirbhar’ and to enhance India’s Manufacturing capabilities and Exports, an outlay of INR 1.97 lakh crore (over US$ 26 billion) has been announced in Union Budget 2021-22 for PLI schemes for 14 key sectors of manufacturing, starting from fiscal year (FY) 2021-22. With the announcement of PLI Schemes, significant creation of production, skills, employment, economic growth and exports is expected over the next five years and more.

 

The activities under the Make in India initiative are also being undertaken by several Central Government Ministries/ Departments and various State Governments. Ministries formulate action plans, programmes, schemes and policies for the sectors being dealt by them, while States also have their own Schemes for attracting investments.

 

Varied Efforts Underway to Further Increase Production

 Owing to Covid-19 pandemic, the subdued demand in power and non-power sectors had adversely affected coal dispatch from the coal companies. The pithead coal stock at Coal India Limited was 99.33 Million Tonnes (MT) as on 1st April, 2021 and 28.66 MT at the Thermal Power Plants end. The coal production got regulated due to high levels of coal inventory and less demand from the consumers.

There is no shortage of coal in the country. Due to increased demand of power, less power generation by imported coal based power plants and some interruption in supply of coal due to heavy rains, the coal stock at the power plants depleted to 7.2 MT as on 8th October, 2021. Subsequently with increased coal supplies, the coal stock has started increasing and has now reached 26.5 MT as on 09.03.2022 with respect to the plants based on domestic coal. In addition, coal stock at Coal India Limited (CIL) and Singareni Collieries Company Limited (SCCL) pithead as on 13.03.2022 is 47.95 MT and 4.49MT respectively.

The following action has been taken by Government to further enhance the production and supply of coal in the country:

  1. Commercial Auction of coal on revenue share mechanism: Auction of commercial mining on Revenue Sharing Mechanism was launched on 18.06.2020 by Hon’ble Prime Minister. Under this scheme, total of 2 tranches have been successfully completed and third Tranche is currently under process. From these two tranches total of 28 coal mines have been successfully auctioned for which Vesting order have in signed for 27 coal mines.
  2. Allow sale of excess coal production: The Ministry of Coal has amended Mineral Concession Rules, 1960 with a view to allowing sale of coal or lignite, on payment of additional amount, by the lessee of a captive mine up to 50 percent of the total coal or lignite produced in a financial year, after meeting the requirement of the end use plant linked with the mine. The Mines and Minerals (Development & Regulation) Act had been amended in 2021. This is applicable for both the private and public sector captive mines. With this amendment, the Government has paved the way for releasing of additional coal in the market by greater utilization of mining capacities of captive coal and lignite blocks,which were being only partly utilized owing to limited production of coal for meeting their captive needs.
  3. Rolling auction: In order to expedite the process for conducting auction and to carryout more rounds of auction in a year, a mechanism of rolling auctions of coal mines has been planned. Under this mechanism, upon completion of the electronic auction process of a tranche, the next tranche of auction would be launched for following mines:

a. Mines where no bid or only single bid was received in the previous tranche of auction (except for those mines where Ministry of Coal decides to go for second attempt of auction)

b .New mines, if any, identified by Ministry of Coal.

In the current III tranche of commercial auction, total of 48 coal mines have been rolled over from the II tranche of mines.

  1. Single Window Clearance: The Union government has already launched Single Window Clearance portal on 11.01.2021 for the coal sector to speed up the operationalisation of coal mines. It is an unified platform that facilitates grant of clearances and approvals required for starting a coal mine in India. Now, the complete process shall be facilitated through Single Window Clearance Portal, which will map not only the relevant application formats, but also process flow for grant of approval or clearances.

Considering the increased demand as projected by the Ministry of Power, Coal India Limited (CIL) has already taken steps to augment the dispatch & build-up stock at power plants end which is as under:

    • CIL has planned to supply 565 Million Tonne (MT) during 2022-2023 to the power sector to meet the generation requirement of domestic coal-based power generators.
    • CIL has already additionally allocated 11.2 MT of coal from its high stock mines through RCR mode which is to be lifted from different Goods Shed/Private Washeries to build up stock at the plant end.
    • Railways are regularly being requested to give priority in supply of rakes to the power generators.
    • CIL has already started building stock at its railway sidings to facilitate adequate rake loading for power sector.

 The number of functioning coal mines in India as on 31.03.2021 is 442.

The details of production and consumption of coal in the country during the year 2020-21is as under:

(Fig. in MT)

Year

Domestic

Production

Domestic Dispatch

Total Import

Total Consumption (Domestic Dispatch + Import

% Import

2020-21*

716.08

690.88

215.25

906.13

23.75

India Needs 1.3 to 1.5 Billion Tonnes of Coal by 2030

 Due consultations were held for finalizing India’s approach for negotiations at COP 21 and prior to signing the Paris Agreement. As per Economic Survey, the demand for coal is expected to remain in the range of 1.3-1.5 billion tonnes by 2030.

Coal is the most important and abundant fossil fuel in India and accounts for 55% of the country’s energy need. Commercial primary energy consumption in India has grown by about 700% in the last four decades. The current per capita commercial primary energy consumption in India is about 350 kgoe/year. Coal is not only the primary source of energy in the country but is also used as an intermediary by many industries such as steel, sponge iron, cement, paper, brick-kilns etc. Similarly, with increase in growth of industries using coal, their demand for coal has also been increasing; hence, there has been an overall increase in the demand of coal over the years.

Being an affordable source of energy with substantial reserve, coal is going to stay as major source of energy in the foreseeable future. Despite push for renewables, country will require base load capacity of coal-based generation for stability and also for energy security.

Overarching decisions titled ‘Glasgow Climate Pact’ reflect the following agreement between parties with regard to coal and fossil fuel subsidies:

Calls upon Parties to accelerate the development, deployment and dissemination of technologies, and the adoption of policies, to transition towards low emission energy systems, including by rapidly scaling up the deployment of clean power generation and energy efficiency measures, including accelerating efforts towards the phasedown of unabated coal power and phase-out of inefficient fossil fuel subsidies, while providing targeted support to the poorest and most vulnerable in line with National circumstances and recognizing the need for support towards a just transition’.

It is evident that above paragraph is not mandating the phase down of coal power, and it is not setting any timelines for the phase down. Further, the paragraph is only ‘calling upon’ Parties to accelerate efforts towards the phase down of unabated coal power in line with national circumstances and recognizing the need for support towards a just transition. Paris Agreement is a multilateral treaty for combating climate change.

Accordingly, while India has committed to clean energy; the pace of transition to cleaner energy sources in India is to be viewed in the light of national circumstances, and principle of common but differentiated responsibilities and respective capabilities, the transfer of climate finance and low cost climate technologies.

Achievements of women in Aviation Sector

 Ministry of Civil Aviation, in association with Federation of Indian Chambers of Commerce Industry (FICCI),today organized an event to acknowledge and felicitate the contribution of women and to celebrate Women’s Achievements in Indian Aviation sector.

The event was graced byUnion Minister of Civil Aviation, Shri Jyotiraditya M. Scindia asthe Chief Guest. Other dignitaries include Shri Rajiv Bansal, Secretary, Ministry of Civil Aviation, Smt. Usha Padhee, Joint Secretary, Ministry of Civil Aviation, Smt. AshmitaSethi, Co-Chairman, FICCI Aviation Committee & Managing Director of Pratt & Whitney India and Smt. Radha Bhatia, President, Women in Aviation – India Chapter.The ceremony was also attended by the members of Women in Aviation International – India chapter, top dignitaries of MoCA, FICCI and representatives of airlines.

The Indian Civil Aviation sector has seen an increase in the participation of women. They are showing their mark in the airline industry and are pursuing careers as aircraft engineers, pilots, firefighters, ground crew, airport security etc registering their presence in the aviation industry.

Dwelling on the achievement of women in the sector, Shri Jyotiraditya M. Scindia, Union Minister of Civil Aviation said “This is a landmark day to be remembered. The success of women in aviation is not confined to airports or airplanes but to a much larger ecosystem. 15% of our pilots in India are women which is 3 times more than the global average. But this 15% is not good enough as women have surpassed various odds and stereotypes and I firmly believe there must come a day in India that this 15% must reach 50% of our pilot strength in our country. For this to achieve, we must start from having easy access to STEM education to our young girls in their early education”.

The Minister further added “In next decade, the backbone of Indian infrastructure is going to be civil aviation which transports roughly 144 million people and have a growth potential double that of Indian Railways. Therefore, there is a need to train more pilots. For this, we have come out with a new FTO policy in which we are looking to setup 9 new FTOs in 5 new cities as this will help in reducing the outflow of foreign exchange in training our pilots abroad and unleashing another avenue for our women to participate much greater in civil aviation.”

20 women achievers who have played a significant role in the aviation sector, were felicitated during the event. (List in Annexure I)Apart from Felicitation ceremony, a book was also released titled “From Sarees to Strip – TrueStories of Commercial Women Pilots in India”authored by Manisha Puri depicting the ascendency of women in Indian Aviation.

 

 

Annexure-I

Ms. Neerja Sodhi

Manager Commercial (Retd.) Air India

Neerja has over 33 years of rich, diverse experience in various aspects of public relations, airline operations and management with Air India. Neerja has also spearheaded the Premium Care Unit at Delhi Airport

Capt. Kunjal Bhatt

Capt.Bhatt is the first woman ‘Head of Training’ at Indira Gandhi RashtriyaUranAkademi. She is currently the Chief Flying Instructor at IGRUA.

Ms. Shital Mahajan Rane

Shital Mahajan is a professional woman skydiver and Padmashri awardee 2011. Since 2012, Shital has represented India in Skydiving Championships around the world. Shital Mahajan is the first Indian woman to perform a parachute jump at the North Pole & the bottom of the world, South Pole in minus 37/38 degrees Celsius.

Dr. Sarita Ahlawat

Dr Sarita Ahlawat is the Co-Founder of Botlab Dynamics Pvt. Ltd. a Robotics start-up specializing in building drone swarm technology incubated at IIT Delhi. She is responsible for the swarm drone show at the Beating Retreat 2022.

Capt. Nivedita Bhasin (Retd.)

Capt. Nivedita Bhasin is India’s pioneer Woman Pilot of Indian Airlines (now Air India). Capt Nivedita Bhasin became the world’s youngest Woman Jet Commander, and the world’s first Woman Airline Pilot to fly the Dreamliner, Boeing 787. Recently, Capt. Nivedita Bhasin superannuated after a glorious Airline flying career that spanned more than 37 years. Nivedita is one of the founding members of the women in aviation India chapter.

Ms. Neelu Khatri

Neelu Khatri – Co-Founder and Senior Vice President, Akasa Air. Akasa Air is scheduled to commence operations in the summer of 2022 . Prior to this, Ms.Khatri was the President of Honeywell Aerospace in India handling the defence, aerospace, aviation and space business.

Captain Anushree Varma

Chief of Flight Safety, Safety Manager, SpiceJet

Captain Varma literally grew up in SpiceJet to become one of the youngest Chief of Flight Safety professionals for a scheduled airline in the history of Indian Civil Aviation. She is a trainer on Boeing 737 aircraft and has headed the Pilot Recruitment Cell.

Flt. Lt. Shivangi Singh

Flt Lt Shivangi Singh was born on 24th July 1995, in Varanasi(Uttar Pradesh). She has done schooling from St. Josephs’ Convent School, B.Sc. (Phy and Maths) from Sunbeam College (Varansi). Shivangi has taken part in Republic Day Parade through NCC Air wing and had the privilege of representing my country as Youth Ambassador through Youth Exchange Program in Bangladesh. She joined IAF academy at Dundigal in Jul 2016. After doing basic military training and studying ground subjects related to aviation, she started flying Pilatus PC-7 Mk-II as part of stage-1 training, in Jan 2017. By the end of stage-1 training, she was shortlisted to join Fighter Stream of Indian Airforce. After successful completion of training, Shivangi got commissioned in Fighter Streams in Dec 2017. Afterwards she flew Basic Fighter Jet, Hawk Mk-132 and got posted to a Fighter Sqn in Feb, 2019 where she flew Mig-21 Bison and became the youngest fully Operational pilot in Mig-21 Bison. She currently flies Rafale.

Tulsi Nowlakha Mirchandaney

She is the MD and Accountable Manager of Blue Dart Aviation, India’s only scheduled domestic cargo airline and longest serving private carrier. She has been actively associated with India’s airline industry for the past 52 years and with Blue Dart for 27 years.

Ritika Modi

Uniglobe Travel

Ritika as an entrepreneur, launched her own travel company – Mod Travels, in the early nineties PAN India, which today is a leading name in the Indian travel industry diaspora. She led it to confer as the Most Preferred Operator for Business Travel by CNBC Award in 2013. Under the leadership and able guidance of a travel veteran, UNIGLOBE in no time has expanded to 50+ locations across India and Bangladesh, with an annualized turnover of over INR 2,000+ Crores, making it the largest single-brand travel franchise network in the South Asia Region.

MrsSophiya T V

Mrs. Sophiya Anil is a heavy equipment operator at Bird Worldwide Flight Services . She holds a heavy equipment driving license and operates the DBT/EBT and Ramp Vehicles.

Mrs. Bini T I

Bini T. I. is the General Manager, Civil Engineering, Cochin International Airport. She has been instrumental in the planning and construction of the airport from inception to full operational capability in 1999. She spearheaded the development of the New International and Domestic Terminals. She constituted a team of lady engineers to complete the runway re-carpeting in 2020.

Capt. Mayuri Deshmukh

Capt. Mayuri Deshmukh of Pawan Hans Ltd, has created history in India by becoming the country’s first female Off Shore Captain. Through organizations like Pawan Hans Ltd and ONGC Capt. Deshmukh fulfilled her dream of flying offshore.

Capt. Ashima Mendiratta

Capt Ashima Mendiratta is a passionate and dedicated helicopter pilot for Pawan Hans Ltd . She is the youngest female to become Pilot In Command in Indian Civil Aviation Industry on multi engine helicopters.

Capt. Neha Malhotra

Ms. Neha is one of the first few approved DGCA Drone Instructors. She has started a DGCA approved Remote Pilot Training Organization (Drone Academy) by the name of Ganpati Aviation Solutions LLP.

Ms. Kanika Tekriwal

Ms. Kanika Tekriwal, CEO & Co-Founder, JetSetGo, which currently manages and operates India’s largest private jet and helicopter fleet.

Lt. Commander Pushpa Pandey

Lt. Commander Pushpa Pandey is with Bangalore International Airport Limited, with experience in Air Traffic Control, Airspace redesignation, Airside Operations, Aircraft Safety and Emergency Response Planning. Prior to joining BIAL, she was working as Commissioned Officer in Indian Navy (2002-2023).

Ms. Kiranjeet Jain

Ms. Kiran Jain is an aviation management professional with over 25 years of experience in aviation, in both airports and airlines. Currently, Kiran is the Chief Operating Officer of Noida International Airport, one of the first woman COOs at an airport in India and is part of the founding members of the women in aviation India chapter.

Mrs. M. Sathiyavathy

Smt. M. Sathiyavathy who hails from Chennai, is a Post Graduate & gold medalist in Mathematics from Indian Institute of Technology, Madras. She then joined the Indian Revenue Service in 1981 and thereafter the Indian Administrative Service in 1982. Ms.Sathiyavathy was the first and only female DGCA, Ministry of Civil Aviation.

Ms. Parul Kulshreshtha

Head of GMR Aviation Academy.

Ms. ParulKulshreshtha is an awarded young leader with experience in Aviation, Air Cargo, Vaccine Logistics, Infrastructure, Aviation Education and Training. She is currently the Chief of GMR Aviation Academy. She is also currently the Chairman of Air Cargo Forum India (ACFI), Hyderabad Chapter.

Lt. Cdr. Swati Bhandari

Lt. Cdr. Swati Bhandari is a commissioned Indian Navy Officer. She is fully qualified on P8I Long Range Maritime Reconnaissance &Anti Submarine Warfare (LRMR-ASW) aircraft. She holds the highest CAT ‘A’ qualification and is also the youngest woman in India to be awarded Mission Controller and Captain of Aircraft clearance on P8I Aircraft.

Capt. Zoya Aggarwal:

Captain Zoya Agarwal is a Commander with Air India and the youngest woman to fly Boeing 777 in 2013. In 2021 Zoya led the historic Polar flight where she led an all-women’s crew across the North Pole over the longest route in the world creating World Aviation history. Zoya is a global spokesperson with UN women for generation equality. Zoya has given 11 Ted X and Ted Talks and has also been covered by platforms such as BBC, CNN, and Forbes etc.

Capt. Vandita Verma

Line Training Captain, Flight Operations, Indigo Airlines Capt. Vandita Verma, took the lead to be proactive and resourceful during the second wave of Covid and developed a website that provided extended support regarding RTPCR test, Plasma, Food for patients and family, setup of Home care unit and many more. This website validates the authenticity of such information from various sources before sharing with people who needed the most.

Ms Yasmin Ali

Lead Cabin Attendant, Inflight services, Indigo Airlines, Ms. Yasmin Ali is being felicitated for her courage, presence of mind and compassion she displayed during a road accident in which she also coordinated with the base and transport team and arranged for the casualty to be taken to a hospital while she reported to the base to operate this rescue flight she had willingly agreed to undertake.

Lucky Verrma Bhasker

Head-Airside Operations, DIAL

Started her career with Airport Authority of India and has successfully led several critical functions of Aviation business such as Airport Operations (Airside & Terminals), Hub development for Aviation Services, Course Developer & Business Development for GMR Aviation Academy. Her key achievements include first ISO certification of IGI Airport. She was also the core task force member during IC-814 hijack.

Bibiana Audreydas

Head Terminal Operations, GHIAL (RGIA)

Bibiana is a seasoned professional in the field of Quality Management, Customer Services and Operations. She has a diversified experience of around 30 years in hospitality, Tourism & Travel and aviation sector including airlines and airports. She was awarded ‘Woman Leader of the Year 2018’, by UBS Transformance.

Charulatha Pasupuleti

GM / Sr. Specialist, GHIAL (RGIA)

Charulatha, joined as GET and is currently working as GM. She is Technical Specialist in Airport Development Strategy and Design Management with Degree in Mechanical Engineering having rich expertise in design and assessment of Mechanical & Airport Systems, Aerodrome Master Planning, Operations & Terminal Planning, Capacity Planning. A core project management professional, who has spent 17 years in GMR Group. Charulatha has led various Airport Concession bids on behalf of GMR such as, Ibrahim Nasir International Airport, Male Mactan-Cebu International, Airport-Philippines, Mopa Airport, Kasteli Airport Crete – Greece, etc.

Gayathri Venkteshwaran

Jt. General Manager (Finance), AAI

Geeta Gauba

Deputy General Manager (Land Management), AAI

Jyoti Dhingra, Sr. Manager (Customer Engagement), Vistara

With Vistara since 2015 (inception phase)

COVID-19 outbreak disrupted airline operations and with that, the travel plans of thousands of our customers. Announcement of lockdown further added to the problem. She took up the challenge and was able to shift the contact center team, telephony system and technology to the homes of customer service agents within a day. Throughout Wave 1 and Wave 2 lockdown, contact center operations were running seamlessly.

 

***

 National Pharmaceutical Pricing Authority (NPPA) under the aegis of the Department of Pharmaceuticals fixes the ceiling price of scheduled medicines as per provisions of the Drugs (Prices Control) Order, 2013. In case of non-scheduled medicines, a manufacturer is at liberty to fix the Maximum Retail Price (MRP) launched by it, but is not allowed to increase the MRP of such formulations by more than 10% per annum. NPPA has fixed ceiling prices of 886 scheduled formulations & 4 scheduled medical devices and fixed retail prices of 1,817 new drugs. In addition, it has fixed the ceiling price of Orthopedic Knee Implants under Para 19 of DPCO, 2013 in public interest. Moreover, under “Trade Margin Rationalisation” Approach, the NPPA has fixed Trade Margin of non-scheduled formulations of 42 select Anti-cancer medicines and recently during COVID-19 pandemic, regulated the prices of Oxygen Concentrators, Pulse Oximeter, Blood Pressure Monitoring Machine, Nebulizer, Digital Thermometer and Glucometer.

With an objective of making quality generic medicines available at affordable prices to all, Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) has been launched by the Government wherein dedicated outlets are opened to provide quality generic medicines at cheaper rates to the citizens. Under the Scheme, till 28.02.2022, about 8,689 Pradhan Mantri Bhartiya Janaushadhi Kendras (PMBJKs) have been opened across the country, covering all districts of the country.  Jan Aushadhi Medicines are cheaper by 50 -90% of market prices of branded medicines. During the current financial year (till 28.02.2022), total sales of Rs. 814.21 cr. has been achieved, which has led to estimated savings of approximately Rs. 4,800 cr. to the citizens.

In order to attain self-reliance in the pharmaceutical sector, develop global champions and to retain the position of the country as ‘Pharmacy of the world’, the government has launched two Production Linked Incentive (PLI) schemes. PLI scheme for promotion of domestic manufacturing of critical Key Starting Materials (KSMs)/ Drug Intermediates (DIs)/ Active Pharmaceutical Ingredients (APIs) was launched with a total financial outlay of Rs. 6,940 crore.  Under the scheme, 49 applicants have already been approved. The other PLI Scheme for Pharmaceuticals has a total financial outlay of Rs. 15,000 crore. Under this scheme, 55 applicants have been selected. In addition, the department has launched a Scheme for Promotion of Bulk Drug Parks with a total outlay of Rs. 3,000 cr wherein financial assistance is to be provided for creation of Common Infrastructure Facilities in 3 Bulk Drug Parks.