7 Search Engine Optimization Tips For Bloggers

SEO, as you might have already know, is an acronym for search engine optimization. In the simplest of words, it’s the way search engines like Google.com, Yahoo.com, Bing.com and others present your page in users’ search results on their sites.

Cool, how do they that?

Well, they do that via sophisticated software tools, called spiders. Consider the whole internet as an empty room, with air particles as websites. Now sneak a spider into that room. Each tiny step that this spider would take now is essentially crawling a website (as the room is dark and full of websites). This is how search engines crawl through the web picking up site after site, studying them and ranking them. This ranking is important, really important. A higher ranked website by Google will always be on the first page of Google’s search results for a related query compared to a lower ranked one.

So, in order to get ranked higher, you and I need SEO. SEO is like black pepper without which fried egg might not taste ‘that’ tastier. In simple words, in order for search engines to find your site and rank it higher than others in your field, you need to optimize it. Let’s see how with these 7 simple tips.

Ways to SEO Optimize your Blog

Before starting with our 7 simple tips for a quality SEO, it’s important to broadly classify those tips into two basic areas, on the basis of origin:

On-page Optimization

Refers to optimization of your actual web content including your HTML code, your text, as well as graphic content.

Off-page optimization

Off-page optimization, however, deals with things like backlinks (hyperlinks pointing to you site from other websites, apps and networks).

1. Create SEO Friendly Blog Post Titles

Post titles are important for SEO. They really are since they are deal makers or breakers. Whenever you write something, make sure you give proper attention to the post’s title. Make your titles simple, intriguing, descriptive and gullible so that people may know what is this all about and what to expect. An even better approach is to wear searchers shoes while giving a title and think how would you Google it if you were looking for content like this.

Also, don’t forget to include keywords in your title and keep it under 70 characters (or search engines would crop it before looking).

2. Improve the quality of your content

If you think ‘content’ isn’t important for SEO, think again! Your content is the most important part of your site. While writing, don’t copy-paste from elsewhere, don’t stuff it with keywords alone, don’t bombard it with images and multimedia files and don’t write any lesser than 300 words. These all would affect your ratings quite poorly.

So, write original, use keywords in scenarios instead of straying them around (like I didn’t use SEO here, SEO there in every next line), use images where they suffice and make sure you name them properly to appear in image search results, i.e. an image with the “img009.jpg” name would never appear in the image search results but “tips_to_success.jpg” would. The best would be to use text content and wrap them proper in HTML tags like

etc. (search engines likes content this way). Also, make sure your blog post’s length is somewhere between 300-500 words – crossing over is fine but lesser isn’t.

3. Keywords are keys

Keywords are terms that others may use to search for your content. While keywords are important for SEO, don’t go on and stuff your site with keywords. This would make your content appear like a spam to spiders, who would neglect it henceforth.

Ideal is that once you have chosen your title (and included your keyword in it, as I have added keyword SEO in title above), use it in page URL, in your starting and ending paragraphs, as well as in article body where required without sounding awkward. Additionally, you may link it using anchor text to relevant resources in and out of site.

Adding keyword in the post URL using Custom Permalink

4. Meta-tags are important, but not ‘that’ much

If we had been living in early part of 21st century, meta tags might have done all the SEO for your site. Unluckily, we aren’t. Google and other search engines have long left using meta-tags for finding site information. Hence, if someone tells you meta-tagging is all you need for your sites SEO, tell them it isn’t.

Nevertheless, it’s important that you use your keywords in your meta-data. Some themes already do that for you, if they don’t (you can check that using page source or using view source code from browser), don’t sweat. You can use 3rd party plugins like All in One SEO Pack and Scribe.

5. Socialize!

Make others talk about your site and share your content on social media sites or their blogs. It gets even better if somehow sites with high ratings link back to your site. This makes spiders think that you are someone important that everyone these days is talking about, resulting in enhancing your ratings dramatically.

Guest posting is another good approach for that. Comment on other sites, make friends with bloggers (best in business) and make them comment at yours. These tiny little things do matter a lot, resulting in enhanced SEO of your site.

6. Link in and Link-Out

Hyperlinks or Links are important from SEO perspective. You can use them to:

Link out to other sites, networks and posts, or even to your previous posts (also called inbound or backlinks) using anchor element with keyword.

Or even better, make others to link in to you, via sharing your content on their sites or social media networks.

As mentioned, an even outstanding strategy for building links is guest posting.

7. Write Often

Sites with new content every day, or twice thrice a week have still far better ratings than those who post every fortnight. A better incoming content frequency makes spider come to your site regularly, resulting in better ratings and enhanced SEO.

Are we done then? Well, trust me – your sites rating is in your hands, not in Google or Yahoo. SEO is just about doing things neatly and in a sophisticated manner. Walk your site these 7 steps for a quality SEO and you will witness the difference yourself at Google, if no place else.

Remember, code clean, write original, socialize… this is what SEO is all about!

What is Startup India Seed Fund Scheme (SISFS)

Overview of Startup India Seed Fund Operation

The scheme aims to provide startups with financial assistance at their early stages such as proof of concept, prototyping, product trials, market entry and commercialization.

Once a startup gets access to capital at the early stage, it improves the potential for the enterprise to scale to a level where funding can be sought from angel investors, venture capital firms, Banks and other financial institutions.

Process of the SISFS

Department for Promotion of Industry and Internal Trade (DPIIT) has created an Experts Advisory Committee (EAC) to execute and monitor the Startup India Seed Fund Scheme. The EAC will select eligible incubators who will be provided grants of upto Rs 5 Crores each. In turn, the selected incubators will provide startups with up to Rs 20 lakhs for validation of Proof of Concept, prototype development, product trials to startups.

Moreover, up to Rs 50 lakhs shall be provided to the startups for market entry, commercialization, or scaling up through convertible debentures or debt-linked instruments. Detailed guidelines of the Startup India Seed Fund Scheme are available on the Startup India portal.

It is anticipated that the startups that receive support at their early stages shall create significant employment opportunities for everyone.

Key points of the SISFS

~3600 Startups expected to benefit from SISFS
~300 Virtual Incubators to be promoted for supporting startups
INR 945 crore corpus divided over 4 years, starting FY2021-22, to be disbursed through eligible incubators
Year-round ‘Call for Applications’ for Incubators and Startups
Sector-agnostic
No mandatory physical incubation
PAN-India startup programme
Startups can apply to 3 incubators simultaneously

What is Demat Account and How to Open it

We all know about savings accounts with banks. It allows easy access to our funds while offering security from theft and mishandling. A Demat account does the same for investors. Nowadays, the Demat account is a prerequisite for stock investment.

Demat Account is an account that is used to hold shares and securities in electronic format. The full form of Demat account is a dematerialised account. The purpose of opening a Demat account is to hold shares that have been bought or dematerialised (converted from physical to electronic shares), thus making share trading easy for the users during online trading.

In India, depositories such as NSDL and CDSL provide Free Demat account services. Intermediaries, depository participants or stockbrokers – like Angel One – facilitate these services. Each intermediary may have Demat account charges that vary as per volume held in the account, type of subscription, and terms and conditions between a depository and a stockbroker.

What is Demat account?

A Demat Account or Dematerialised Account provides the facility of holding shares and securities in an electronic format. During online trading, shares are bought and held in a Demat Account, thus, facilitating easy trade for the users. A Demat Account holds all the investments an individual makes in shares, government securities, exchange-traded funds, bonds and mutual funds in one place.

Demat enabled the digitisation process of the Indian stock trading market and enforced better governance by SEBI. In addition, the Demat account reduced the risks of storing, theft, damage, and malpractices by storing securities in electronic format. It was first introduced in 1996 by NSE. Initially, the account opening process was manual, and it took investors several days to get it activated. Today, one can open a Demat account online in 5 mins. The end-to-end digital process has contributed to popularising Demat, which skyrocketed in the pandemic.

What is dematerialisation?

Dematerialisation is the process of converting the physical share certificates into electronic form, which is a lot easier to maintain and is accessible from anywhere throughout the world. An investor who wants to trade online needs to open a Demat with a Depository Participant (DP). The purpose of dematerialisation is to eliminate the need for the investor to hold physical share certificates and facilitating a seamless tracking and monitoring of holdings.

Earlier, the share certificate issuance process was time-consuming and cumbersome, which Demat has helped transform by speeding the entire process and storing security certificates in digital format. Once your Demat account is active, you can convert paper certificates into digital format by submitting all your physical securities along with a Dematerialisation Request Form (DRF). Also, remember to deface each physical certificate by mentioning ‘ Surrendered for Dematerialisation’ on it. You will receive an acknowledgement slip when you surrender your share certificates.

Importance of Demat account

A Demat account provides a digitally secure and convenient way of holding shares and securities. It eliminates theft, forgery, loss and damage of physical certificates. With a Demat account, you can transfer securities immediately. Once the trade is approved, the shares are digitally transferred to your account. Moreover, in case events like stock bonuses, mergers, etc., you get shares automatically into your account. Your Demat account information regarding these activities is available online by simply logging into the website. You can trade on-the-go using your smartphone or desktop. So, you needn’t visit the stock exchange to transact. You also enjoy the benefit of reduced transaction costs because there is no stamp duty involved with the transfer of shares. These features and benefits of a Demat account encourage a larger trade volume by investors, thus increasing the potential for lucrative returns.

Demat account has made it easier to handle stocks. The Indian exchanges now follow the settlement cycle of T+2 days facilitated by the Demat account. You pay the seller on the second business day when you buy shares following the settlement cycle, and your Demat account gets automatically credited with the purchased securities. Demat account has made the process of security trading seamless and hassle-free.

Benefits of Demat accountSeamless and fast transfer of shares

Facilitates digitally secured storing of securities

Eliminates theft, forgery, loss and damage of security certificates

Easy tracking of trading activities

All-time access

Allows to add beneficiaries

Automatic credit of bonus stocks, rights issues, split shares

How does a Demat Account work?

Trading through a Demat account is similar to the procedure of physical trading, except that a Demat account is electronic. You begin trading by placing an order through your online trading account. For this purpose, it is necessary to link both trading and Demat accounts. Once an order is placed, the exchange will process the order. Demat account details the market price of shares and the availability of shares is verified before the final processing of the order. On completion of the processing, shares are then reflected in your statement of holdings. When a shareholder wishes to sell shares, a delivery instruction note has to be provided with details of the stock. Shares are then debited from the account and the equivalent cash value is credited to the trading account.

Having a Demat account is compulsory per the Depository Act passed in 1996. To facilitate it, the National Securities Depository Limited (NSDL) was formed in 1996. And, the Central Depository Services Limited (CDSL) became the second such institution three years later. Together the two agencies are the custodian of all the electronic securities held by investors. They offer the Demat account opening service through various depository participants, like Angel One. Both agencies and their partner brokers are registered with SEBI.

The Demat account opening process involves three parties – your bank, the depository participant, and the depository. Tagging your bank account with your Demat account is critical for trading seamlessly. Linking your account details ensure when you buy shares, the money gets debited directly from your bank account, and when you sell, the proceeds get automatically credited.

A depository participant can be a non-banking financial institution, a bank, or a stockbroker. You would need to approach a DP to open a Demat account. The third party is obviously the depository. They hold the Demat account on your behalf.

Types of Demat account

While opening a Demat account, investors need to select a Demat account type that suits their profile carefully. The most common type is a regular Demat account. Any Indian investor or resident Indian can open a standard Demat account within a few minutes using an online account opening process. Apart from the standard Demat account, there are two other types. Let’s take a look at them.

There are two types of Demat accounts—Repatriable Demat account and Non-repatriable Demat account. Repatriable funds are deposited in a separate bank account known as the Non-Resident External Account (NRE account). Repatriable funds are those funds which can be transferred abroad. The investments made from these funds are maintained in a The Repatriable Demat account holds the investments made from repatriable funds. On the other hand, non-repatriable funds (funds which cannot be taken/transferred abroad) are deposited in a different bank account known as the Non Resident Ordinary Account (NRO account).The Non-repatriable Demat account holds the investments made from non-repatriable funds. Money can easily be transferred from an NRE to an NRO account. However, once the transfer is made, the repatriability is lost and the money cannot be transferred back to the NRE account.Types of Demat accountRegular Demat account: Regular Demat account is for resident Indian investors who want to trade in shares alone and need a storing for securities. The stocks get debited from your Demat account when you sell and credited when you purchase during trading. If you are trading in F&O, you don’t need a Demat account because these contracts don’t need storage.

Basic Services Demat Account: It is a new type of Demat account introduced by the SEBI. These accounts don’t have maintenance changes if the holding value is less than Rs 50,000. Between Rs 50,000 and 2 lakh, the changes are Rs 100. The new type of account targets new investors who are yet to open a Demat account.

Repatriable Demat Account: Non-resident Indian investors open a repatriable account to transfer their earnings from the Indian market abroad. If you want to open a repatriable account, you’ll have to close your regular Demat account in India and open a non-resident external account to receive payments.

Non-repatriable account: This account is also for non-resident Indians, but it doesn’t allow fund transfer to foreign locations.

SEBI has made it mandatory for investors to have a Demat account. You can’t trade in the Indian stock exchange if you don’t have a Demat. Update yourself on the account opening process, charges, and select a trusted depository participant.

There is a list of documents needed to open a Demat account, including personal details and bank/income details. Here is a list of the documents required.Proof of identity

Proof of address

Proof of income

Proof of bank account

PAN card

Passport size photographs

The online method has made the account opening process simple. You can now set up a Demat account by submitting documents and completing KYC online.

Benefits of opening a Demat Account with Angel One

Like any other DP, Angel One offers a Demat account opening service that comes with a hoard of benefits.

Angel One is one of the most renowned stockbroking houses in India. The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel One is also registered as a Depository Participant with CDSL. We are the #1 trusted brand by more than six million investors.

Main features of an Angel One Demat account

It is free: You can get your Demat account free of cost. We don’t charge for opening a Demat account. However, there are annual maintenance charges when you maintain an account with us.

Easy tracking: When you open the Demat, you get qualified to receive monthly statements on your mobile and email id. The tracking features allow you to watch account activities and manage actions.

Seamless service: We allow seamless and fast linking with your bank account for a holistic experience. You can transact seamlessly with more than forty banks through net banking and UPI.

Complete trading ecosystem: Angel One Demat account has an ecosystem of the trading platform, apps, and tools attached for a better trading experience.

Benefits, offers, and rewards: With the Angel One Demat account, you gain access to offers, rewards, and benefits offered by the company.

Best Ideas for Starting Manufacturing Business

No matter what anybody tells you, words and ideas can change the world.” So that is what I bring to you today- A curated list of manufacturing business ideas under 10 Lakhs in India to choose and experiment from.

See, the fact is – the business world and its ways are reforming. And in 2021, you do not need to be another Larsen & Toubro or another Jindal steel to make a difference; you just have to be – well, you!

Entrepreneurship in manufacturing business might seem to be a fancy venture where you can dabble your way to success and earn millions and live happily ever after. But let me burst the bubble and tell you – the truth cannot be any further. It requires plans, strategies, skills, expertise, a supportive team, and most importantly – honest efforts to make a dent.

If it’s your first time, this will help.

Here are 20 manufacturing business ideas in India to start in 2021:

1) Handmade Organic & Exotic Soaps

With more and more people opting for chemical-free alternatives, it is the perfect time to dive into the hand-made organic soap business.

You need to make an initial investment of INR 1.5 – 2 lakhs and can expect pretty exciting returns. Another favourable fact is – you won’t have a hard time convincing prospects.

Why? Because people are already switching to an organic lifestyle. Check out SoulPure, a Bangalore-based startup that produces not only skin-friendly but also environmental-friendly soaps, for more inspiration.

2) Fashion Jewellery

This is one of the most profitable manufacturing business ideas under 10 Lakhs in India.

What makes it profitable? Rather than hoarding on gold and diamond, modern-day women now buy jewellery that is light and pleasant and wears it to work, events, and celebrations. And fashion jewellery serves the purpose well.

These days jewellery brands leverage e-commerce and social media – Instagram and Facebook pages, for marketing. Secret tip – Influencer marketing is a great way for such brands to gain traction.

For clarity, study about Pipa+bella, brain-child of Suchi Pandya, a thriving Mumbai-based jewellery business.

3) Women’s Footwear

The world is evolving and so are the choices. Women are actively seeking home-grown brands and are more than willing to try new and unique styles.

The demand for businesses that manufacture non-leather, cruelty-free, fashionable yet comfortable footwear for women is on the rise. And this is the best time to take the leap.

Here, again, social media marketing proves to be fruitful – you can start with your website/blog/page. Know more from those who are already leveraging the industry – Devika Srimal’s Kanabis, a Delhi-based footwear business and Chondamma Cariappa’s The Sole Sisters.

Interesting story – Chondamma started a Facebook album named ‘Fetish’ where she would post pictures of shoes from various parts of the world that she came across while travelling.

The album turned into a blog, ‘The Sole Sisters’, and the response she received pushed her to start the footwear label.

4) Eco-friendly cutlery and kitchen items

The common denominator in all successful manufacturing businesses under 10 Lakhs in India is that they all make their customers’ lives easy. Eco-friendly cutlery is another growing business that does the same.

It not only saves us from the hassle of maintenance but also is the best possible alternative to plastics.

With our generation becoming more aware and environment-sensitive, there’ll be no dearth of customers in this business. The aesthetic appeal will serve as an added advantage.

For this, you’ll need to invest in cutlery making machines that will cost around INR 50,000. The best example I can think of is Narayana Peesapaty’s Hyderabad-based Bakeys that makes edible cutlery from nutritious food materials.

The company claims the cutlery contains no chemicals, additives, or preservatives. Bakeys claims the products have a long shelf life as they are moisture and fat-free.

5) Environment- friendly bags

This category encompasses Jute, canvas cloth, and paper bags that are sustainable alternatives to plastic ones. This is one business that will never fall short of customers because. Well, we are not going to stop using bags anytime soon!

Paper bags and envelopes are in high demand with large supermarkets, pharmacies and other retailers. Its raw material is inexpensive and available in abundance.

The use of biodegradable and reusable “golden fibre” is also at a high. And its manufacturing process is also simple. These kinds of bags serve multiple purposes.

The canvas cloth bags, on the other hand, are used by college-going students which again make them rich in demand. EcoAd is doing a great job in this context.

The paper bag making startup says – “We target the elimination of polyethene from our culture and society. Every day we are getting closer to it. Closer we go more we realise the magnitude of this issue.”

6) Smartphone accessories

Out of the many manufacturing business ideas under 10 Lakhs in India, this one is obvious. With smartphones, we carry our world in our pockets, quite literally.

There’s no if and but about its demand – and the same goes with its accessories. Anyone who uses smartphones will need tempered glass, phone cases/covers, selfie sticks, and other accessories as well.

This makes the business high in terms of profit. Speaking of investment, the low capacity tempered glass making machines cost around Rs 75,000 while high capacity ones cost over Rs 1.5 lakh.

One inspiring story is that of Chirag Demla and Pawan Demla’s CellBell. It’s an eCommerce platform for mobile accessories – Selfie sticks, headphones, cables, screen glass, and covers that started with an initial investment of 7 lakhs.

Recently, CellBell was selected by Amazon as a ‘strategic account’ due to its consistent sales performance and was the single brand account to achieve a sales target of over Rs 12 crore.

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7) Personal care range

In today’s day and age, people are more than willing to splurge in natural/organic personal care products. The reason is simple – awareness.

The products range from facewash, face creams, lotions to lip balms and scrubs. You can choose a single product or an entire range to start your business. The returns are great and sure to come.

One such home-grown brand is Shabia Walia’s Mumbai-based Wild Earth. It offers natural beauty products free from sulphates and parabens.

Started with a single product, she then went on to launch her own company. It today has 17 categories of products for hair and skincare that recorded an annual turnover of Rs 1.23 crore.

8) Recyclable apparels

What if I tell you heaps of waste can build you an empire? Well, not an empire, but definitely a start-up. You can recycle waste or used clothes to produce edgy apparels out of it.

Sounds innovative? It is, and start-ups are leveraging it already. A unique idea backed by innovative marketing can turn this business into a goldmine.

One such inspiration is RawPressery, a Mumbai-based food and beverage startup that has started an eco-friendly initiative called RawCycle. “The used beverage bottles are first washed and chopped into flakes.

These are then melted and converted to chips before extruding the same into yarn. The yarn is woven into a fabric, stitched and dyed to make t-shirts,” Raw Pressery told YourStory.

9) Indian handicraft items

Thinking of starting a social startup? Here’s an idea! Indian handicraft items are high in demand and bridge the gap between artisans and customers.

You can start this manufacturing business with low investment, and there’s much more than monetary benefits you’ll earn in return.

One such story is that of Ahmedabad-based Gaatha. They use recyclable materials such as bamboo, wood, leather, fibre, and even urban waste to produce clothes, jewellery, paintings, and stationery. The products are crafted by artisans of Gujarat, Rajasthan, Madhya Pradesh, and Kashmir.

10) Handmade candles

We are a generation that strongly believes in the power of aesthetics. And that makes handmade candles a high in-demand product.

In recent years, there’s been an inclination towards scented and therapeutic ones – found in restaurants, households, and hotels, spas, and spiritual places. With an initial investment of INR 20,000 to 30,000, you can expect great returns, especially in the festive season.

11) Homemade chocolates/cookies

Let’s face the fact – Indian have a sweet tooth! And we are always looking for new and refreshing flavours. If you think you can serve pure delight on a platter, then this manufacturing business is for you.

The best part? It requires an initial investment of less than INR 50,000. Also, you’ll have a wider target market to cater to as this is one product that will tickle the taste buds of children and adults both.

12) Garden Landscaping

There are multiple backyard/ garden landscaping ideas available online. All you need to do is come up with something similar at your place and for which you won’t need to shell out a fortune as well.

For there are a number of flea markets and recycled goods stores present in major cities. You can also upcycle old furniture to come up with mix and match styles of decor. Once you’re done posing across the newly landscaped backyard or garden of yours, just post it online for marketing it across. And don’t go anywhere but your existing social media handles to showcase your work. When you’ve successfully created a buzz around your newly acquired skills, it will be time to cash things in by taking up projects.

13) Pickle-Making

All you need for kick-starting a pickle business in India is the right workforce. Once you set your hands upon the right people to deliver the utmost, authentic taste, this venture hardly needs any more investment. Pickle making, packaging and delivery has been one of the most underrated manufacturing businesses under 10 Lakhs in India with low starter investment.

14) Dairy Production

Go local is the sentiment echoed by many when it comes to consumption of dairy products in both urban and rural areas. Dairy production does require low capital investment but the legal and compliance framework of this business can be a tough job.

Cattle and feed legal requirements are strict and tasking. Although known as the business for all seasons in India, dairy production can be an exhausting endeavour.

Other than these 14 sought-after manufacturing businesses under 10 Lakhs in India, there are several more to sample from: