MARKETING MANAGEMENT

 MARKETING MANAGEMENT

 

Marketing is the process which is never ending as it meets the needs and gives profit.

Companies profit purely depends upon marketing strategy and that needs to clearly done by the markets to move forward.

Understanding management is  based on production, selling and product concept. 

Innovation is critical, but we cannot leave it as optional because we all know its worth. Such kind of innovative ideas play an important role in marketing.

A dynamic relationship connects the stakeholders groups. A smart company creates a high level of satisfaction, which leads to high quality products and services.

FROM PLAN TO ACTION

Forecasting marketing demand with market expenditure which actually occurs at one level determines the functions of the organization.

Planning helps to design the objectives, the alternative decisions, and the long term good will. It also helps to analyze the future demand and What kind of product is the organization going to launch and forecasting the customers perception.

MARKETING COMMUNICATION

Marketing communication is which the firms attempt to inform the customers about their products. In this technological environment, advertising is the main element.
Advertising can be done by various modes by print media such as magazines, using broadcast media, network media such as wireless, cable and through electronic media and displaying it.
Now-a-days, the widely used communication mix in marketing is online and social media marketing, Mobile marketing and database marketing.

Digital marketing, is the technique of utilizing internet and technology to achieve the marketing objectives. Customers can reach you at any time by adverting online.

The campaign in advertisement involves the communication as it is digitally involved. Promoting our brands to the next level, Getting needs of the customer, making them feel delight towards the product are also easily achieved in digital marketing.

Widely used digital marketing includes SEO which is the search engine optimization, social medias like Instagram, face book where a lot of people see in terms of posts.

Performing set of actions to get revenue with the web applications really becomes easy when you learn certain skills in marketing.

Tools for digital marketing includes Google analytics, Dropbox, Mail Chimp

MARKETING – how to excel?

In order to excel in the system we need to have certain set of data  which are regularly collected  on information basis about the marketing environment to enrich our field.

Marketing deals with segmentation, targeting and positioning. Segmentation is used for identifying the geographic, demographic, psychographic aspects. Targeting deals with concentrating. Positioning is having strategic advantage which helps to maintain brand image.

SKILLS 

social media management
creativity 
communication
Video making
MANAGE – ONLINE, SOCIAL MEDIA AND MOBILE MARKETING


Online marketing will be cos effective in achieving the objective. Websites, display and electronic mail are the options.
Company must design the website and upload their products and need to commercialize it in the competitive industrial world.
Displaying ads are the important components in the online marketing as they are short which contain the companies information and their websites.
Next comes the Email which allows the marketers to communicate. They must be timely targeted towards the audience.
Social media platforms plays an important role in communication. The widely use platforms are online forums, blog networks and social networks.
Online forums come in all shapes as either they are created by the group of consumers who are under affiliations or with the sponsors.
Blog networks such as Gawker media offers a variety of choices. However, the company now creates an individual blog for their usage and track consumers to endorse about their product.
Social networks such as face book, linked in, twitter also helps to generate posts and videos and helps to maintain the brand identity towards the consumers. They are very effective and new users are also added for the marketers.
Mobile marketing  by the smart phones and tablets makes to customize according to the demographic and consumer behavioral characteristic basis. 
 Mobile marketing is unique because it is a one tied user and virtual is on always which can be carried out anywhere.
The ads preferred must be bright and colorful but not with many colors. Brand make have a logo either in the bottom or at the center. It must only have 50% of the occupancy and avoid complex viewing experience and be comfortable for the viewers.
MARKETING IS AN ART – PRACTISE IT AND YOU WILL BE ABLE TO CRACK IT!

WHY SCHOOLS DON'T TEACH ABOUT MONEY

      MONEY HOW TO MAKE IT?

HAVE YOU EVER IMAGINED THE WORLD WITHOUT MONEY?

 TWO MINUTES IMAGINATION-HOO! IAM OUT OF CONTROL., AFTER TWO MINUTES,

COMING TO  REALITY., YES, OFFCOURSE NOT, RIGHT! WHAT IS IT ACTUALLY?

 AN EXCHANGE MEDIUM WHICH WE PEOPLE USE ON SURVIVAL BASIS IS CALLED MONEY.

WHAT SCHOOLS LACK?

                                                          

The term school is something which gives education. The ultimate learning process starts here. Nowadays schools teach us how to solve mathematical problems but not financial problems which comes to reality.
Something missing which is important and that must never be an optional one. Yes, that’s learning to make money AS MONEY IS ALWAYS ULTIMATE.

As, schools play a major part they are the ones who can guide growing children, but the sad truth is the Society knowingly or unknowingly plays an important role in our lives.

The theme is schools are framed by the government. If they make it compulsory No one is unable to stop that. 

FINANCIAL PROBLEMS

                                                                                   
Every human in the earth have problems, But when it is financial problems, people become mentally stressed a lot. It is only because of debts alone. If we scrutinize it the origin will be lack of knowledge in handling the financial problems.
Every year the suicide cases due to the financial problems are increasing in spite of pandemic as this is 2021, people actually don’t know how and what to do in toughest situation. Some seek advises from their nearby ones, Others face it without much care and some others are not serious at the initial stage as if nothing happened to them.

INDIVIDUALS NEED

It is schools responsibility to identify the individuals interest and upgrade children on the basis of learning along with life skills which plays an important role when they come into real life. 
Some may not like 9-5 work but they still work because they want money, their basic needs are to be satisfied.
On the other hand there are still people who don’t work regularly but still they have money and they have a demand more than their needs. How is this possible? They still learn to  earn money smartly and this is also not taught in schools. But still How? This is the most important question to be noted carefully.
Such kind of people think smartly on stocks, investments and on certain assets which always have an appreciated value.

HOW TO SOLVE IT?

Though many students are not interested in certain subject they are forced to learn it. But Finance being an important life skill and not taught in schools like how to handle it, really make a sense right!
They all needed to be sorted out carefully and taught at the being stage of our life. Off course, parents have an important responsibility to guide them in the financial aspects at the early stage of their life as conveying them their problems and how they are handling it. By doing so, they start thinking and generate ideas on their future investments.

THE CHANGES

The only things that is constant in the world is changes and that is called as the progress. The thing which we can give to our next generation is the financial learning. We can make them better by changing the vision which we tend to learn in our childhood but unfortunately we lack it.
As a next generation parents, its our responsibility to make our children to invest in value education and give them financial knowledge
Giving them financial skills and making that as a habit will surely make a drastic change in the society.
As we live in the 21st century we have technological in our hand. We can grow it with good vision and make our future generation financially stable.
YES, WE WILL START IT RIGHT NOW!




To whom the world belongs?

Biggest Landowner

Owning a piece of land in the world is a dream for many people. People having their own place for settlement is the daily struggle. Many Country politics are revolving around settlements, refugees and Wars for acquiring other colonies are daily news.
But do you know who own not only a piece of land but multiple countries?

Owner of 16 Countries

The world’s biggest Landowner is Queen Elizabeth II, who legally owns about 16.6% of the Earth’s land surface. She is the only person on the earth who owns multiple countries.
Queen Elizabeth II serves as the Head of State of United Kingdom, Barbados, Antigua and Barbuda, Australia, Bahamas, Belize, Canada, Grenada, Jamaica, New Zealand, Papua New Guinea, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Solomon Islands and Tuvalu.
These nations are termed as “Commonwealth Realms”. These nations were former British colonies. The British sovereign retains the position she holds in the United kingdom that of the Head of State. As in Britain, this is largely a ceremonial role from day to day.

Many nations have withdrawn from the Queen’s rule before as like that from these 16 current nations, Barbados has announced that it will remove Queen Elizabeth II as the country’s head of state and become Republic by November 2021.
After which Queen Elizabeth II will own 14 Countries in addition to the home country United Kingdom. 

7 powerful ways to change your life

 LIFE CHANGING TIPS


1.EXPECT NOTHING, ACCEPT EVERTHING


The only way to not get disappointed is to expect nothing from others. Now-a-days whoever we ask the question How are you?
They give the answer as I am stressed, I have faced many disappointments for the past  days and so on from which we can analyze that they being stressed. When disappointment comes, start believing yourself, as nothing cannot be changed in one night. Stay calm for few seconds Breathe., Don’t let the problems consume your mind. Because ones it is consumed by our mind and should it disturbs our dreams and we are unable to paint our dreams.
Make a clear vision and move forward.

2.SEEK GOOD IN OTHERS



start seeing good things in others which helps you to boost your energy without knowing yourselves. start now, start small. which seems to be small can do great things. Do not make things complicated and overlook on actions. Make corrective actions and control your life. Keep your own promise and make affirmatives and do good things each day. Trust your instincts as it may convey you something. Do things in great way.


3. FOCUS ON WHAT MATTERS YOU

Pursue your dream, it is still important to sit and draw and make your own budget to build something. But people whose destination is excellence, do not retire with a dream. They turn their dream into reality. Happy are those who dream dreams and are ready to pay the price to make them  come true. All dreams come true only if you have the potential to pursue it. Don’t wait till the winter or don’t wait for anyone. Start early, do it  right now.

4.MONEY IS THE ILLUSION


Looking rich is not being rich or look poor is not actually being poor. The rich people are those who have good health and freedom. Money does not buy you happiness. Money only buys you time, which gives you freedom. But the road to the excellence only depends on you.


5.MASTER YOUR EMOTIONS:



You are very precious. Don’t get lost in people and waste your time. Before going to sleep, forgive everyone, don’t get mad. Once you struck in this it takes time to get recover. Anger blurs our vision. We will be defeated if we are become addict to someone. Time heals everything. Focus on things which you can control. Future is the fruit of happiness. The best is yet to come.


6.TAKE CARE OF YOUR THOUGHTS:



Pain is unbearable. Psychology says if we become far away from the person who is close to our heart that pain is equal to the physical pain. You need to adapt and move on, pass through, this too shall pass. But most of the pain comes only by our thoughts. So, once if we control our thoughts, we would be able to control our mind. Have faith and keep going.

7. ATTITUDE MATTERS:


 
Reframe things. Do it alone, do it scared, do it .. start building your future. Control your actions and reactions. Though some bad things happen, you will always be able to control your reactions. It all starts in your mind. Once you control you don’t react too much. This will not be reflected and that is how one can reframe his attitude. Don’t you dare stop anything because we are today!


TAKE CARE OF OUR RIGHT SEEDS!


SELF HELP AND PERSONAL DEVELOPMENT

 

PERSONAL DEVELOPMENT AND SELF HELP













Great people are those who have the state of  having, owing and controlling when situations become worse.

It is high time to come to believe that we are created with a great capacity to carry a custom made dream.

We all may be tall or short, smart or weak, rich or poor, bright or dull, but we can still accommodate our dream as all things are possible for those who believe in themselves.

SELF HELP IS SEEKING YOU IN YOU IN YOUR HARDSHIPS:)

TRAIN YOUR MIND, BODY, SOUL!

Update yourself, learn new skills for your future vision, Meditation makes  positive vibes around you so, do it regularly. Set tasks for the day, Change the habit which you thought to change many times but you couldn’t. Exercise regularly, Stay fit Stay strong, Eat healthy foods and drink plenty of work when makes way for the healthy body. Never ever take your health as granted as it is very important in today’s situation say for example pandemic and other sort of problems which we face now-a-days due to lack of health. Tomorrow is not a promised one. 

Always surround yourself with the good vibes because it may give hand at once when you are being felt stressed. Many people are unable to understand the truth that they are not surrounded by positive things. When they become aware that they don’t indulge in others things and so on, they get solitary. Behind everything there is a reason, lets try to understand that and move on.

Love yourself. Only is this is done we can love others also with kind hearted person. Count your blessings, Do not compare yourself with anybody as it gives  way for either pride or lower discriminative state of mind when affects you to the worst. Have a good state of mind. Forgiveness is the wonderful thing which can also be adopted.

Personality development is updating yourself in the  environment. Keep yourself in learning everything and every skills as it may help you to be safe in the environment surrounded by the people. It is like to be safe before the storm comes.

Promoting our state of mind in the psychologically, emotionally, mentally, physically strong. It helps to promote us both personally and professionally. Make a routine from morning to night as this will promote your best to the rest of your life. 

Loving ourselves is not  being self indulged, it is the art of taking care of ourselves as nobody can accommodate with us for every time.

BE ALIVE AND EXPECT BOUNTIFUL HARVEST

What if it rains diamond instead of water?

Rain of diamonds

We people live in Earth experience rain more often. It brings out joy to some and sorrow to some. Climates changes and all other factors are becoming reasons for acid rains in urban areas and many rural areas are turning into desert without rain. 

In those areas, raining of water itself considered as precious thing like diamond whereas in Saturn the rain is not made of water instead they rain diamonds.

[Courtesy: Discovery news]

Saturn and it’s diamonds

Scientists believe that there are about 10 million stones like this in the atmosphere of Saturn. Every year about 1,000 covered rocks rain down in Saturn as stated by NASA. So, Why it rains diamond in Saturn? Are they the real diamonds?
Saturn, the planet with rings has these diamonds rocks in its atmosphere. These rocks are formed because of the gaseous mass present in the atmosphere, they are very intense. When the lightning storm occuring in the planet strikes the Methane(CH4) gas, it converts it into soot like compound which contains mostly of Carbon molecules.
When the Saturn rays which are extremely high in temperature hits the Soot, they break the molecules separating the Carbon and Hydrogen. The newly formed compound will be heavy and is attracted by the gravity. 
The falling compound is subjected to high pressure and increase in temperature transferring Carbon to Graphite and then into Diamonds while falling to the surface. This is how it rains Diamond in the six planet of the Solar System.
The large diamonds are in centimetres which are suitable for a diamond ring. These diamonds fall on the surface of the planet. 
Who knows may be in the future diamonds would be harvested in Saturn.
Studies state that as like Saturn,  planets like Jupiter, Uranus and Neptune also rain diamonds.

Rape crisis in India

Anatomy of Rape

Sexual assault on women is a common phenomenon in our country. Under sexual assault comes; molestation, eve-teasing, child sex abuse, rape, marital rape, domestic violence.

Of all these crimes, Rape is the most violent crime which is committed against women. According to Section 375 of the Indian Penal Code, Rape means an unlawful intercourse done by a man with a woman without her valid consent.

Rape outrages a woman’s modesty. After a rape incident, a woman lives a pathetic life which includes fear, depression, guilt complex, suicidal action and social stigma.

In recent times, Rape incidents have increased manifold. According to statistics, two women are raped in the country every hour. If further statistics are to be believed, every 10 hours a girl of age 1-10 is being raped in India.

It appears that the rapists are not scared of laws. Also, cases are being reported where minors and elderly women are being raped. The recent incident which shook the nation was the gang rape of a 23 year old para-medical student in a moving bus on the streets of Delhi.

The cruelty which was shown towards the girl by the rapists filled every Indian with wrath. So much so was the anger, that thousands of people poured into the streets to demand justice for the young lady.

The protests compelled our leaders to sit up and think and now amendments of the laws concerned with sexual assault on women our underway.

Every day the newspaper reports of rape incidents. In majority of rape cases the accused is known to the victim. The accused may be a friend, a relative, neighbor.

Some cases are a rude shock to humanity like that of a five year innocent girl being raped by her neighbor. Not only he raped her, but damaged her internal organs beyond cure. Some cases have come into light wherein teachers have raped their students.

Causes of Rape

The important question which arises when we talk of rapes is what causes rape. Why rape cases are increasing at an alarming rate? First and the foremost cause of increasing rape cases is the lack of public safety. Women are not safe outside their homes and why only outside they are not safe even inside their homes.

A number of cases have been reported wherein the guilty has committed the crime in the very house of the victim. Rapes are being done in moving vehicles also which raise a question on the effectiveness of the traffic system of our country. Another important reason is the dearth of police officials and female police officers in particular. According to the Times of India, there is 1 officer for every 200 citizens.

Studies show that rape victims are more likely to report sex crimes if female police officers are available. Lack of female police further aggravates the problem.

Another very important reason is a sluggish court system of India and few convictions. India’s court system is painfully slow and for rapes that do get reported, the conviction rate is not more than 26%.

As the accused is not convicted, others think that they can go around freely and rape whosoever they like. Stigmatizing the victim and encouraging the victim to compromise gives a further impetus to this horrendous crime.

In many rural areas, the victim is pressurized to drop charges against the guilty. Not only this they are encouraged to marry their rapist by telling them that nobody will marry them now and it will bring shame to her family.

In recent times, prominent leaders and experts have blamed women’s clothing as responsible for increasing rape cases which is totally wrong. No clothing is an invitation to rape.

Remedies

The dire need of today is to curb this violent crime. The most important step to be taken in this direction is the strengthening of laws dealing with sexual assaults.

Death penalty should be imposed on a rape accused.

A woman’s squad should be formed in every district which would exclusively deal with problems of women.

Fast track courts must be established so that justice is given as early as possible.

Some NGO should start Rape Crisis Centre where victim can approach by calling a toll-free number or physically visiting the local centres. Such centre should play a vital role in supporting rape victims to cope up with the psychological trauma and also guide them to obtain legal remedy.

Conclusion

Women are wonderful daughters, sisters, wives, and mothers. They should be loved, cared, respected and should be protected.

Tools / Approaches in Urban Renewal

 

1) Slum Clearance 

Demolition of dilapidated dwellings located in a slum. Slum clearance, slum eviction or slum removal is an urban renewal strategy used to transform low income settlements with poor reputation into another type of development or housing. This has long been a strategy for redeveloping urban communities. 

2) Redevelopment 

The demolition of an existing building and its replacement by a new building. Redevelopment consists of the removal of existing buildings and the reuse of cleared land for the implementation of new projects. This approach is applicable to areas in which buildings are in seriously deteriorated condition and have no preservation value, or in which the arrangement of buildings are such that the area cannot provide satisfactory living conditions. In such cases, demolition and reconstruction, of whole blocks or of small sections, is often thought to be the only solution to ensure future comfort and safety of the residents. In the majority of western countries, redevelopment has been discarded as a way to rejuvenate old city centers. However, in many developing countries, redevelopment through slum clearance and reconstruction is still regarded as the only viable way to improve housing conditions and to modernize inner-city areas. 

3) Rehabilitation 

The repair and improvement of existing structurally sound property. Rehabilitation, often termed conservation or preservation, can be defined as the opposite of redevelopment. It is based on preserving, repairing and restoring the natural and man-made environments of existing neighborhoods. Rehabilitation is applicable to areas where buildings are generally in structurally sound condition but have deteriorated because of neglected maintenance. It takes advantage of the existing housing stock as a valuable resource and adapts old houses to present day life and acceptable standards by providing modern facilities. Rehabilitation recognizes that the limited availability of funds for new construction and the serious housing shortage make the option of destroying already existing housing appear both unaffordable and imprudent. It recognizes the value of old neighborhoods and by preserving what is unique, ancient and specifically local, it can also contribute to the development of the tourism industry and stimulate the economy. 

Concerning the impacts on the population, residential rehabilitation can take place in two distinct ways: gentrification and incumbent upgrading. Gentrification is defined as the process by which middle and upper class people move to a neighborhood, attracted by its proximity to central business districts and replace the previous working-class inhabitants. Through the process of incumbent upgrading, the residents remain in place and invest in their own time, money and energy into refurbishing their housing and improving their social conditions. 

4) Housing Improvement 

Improvements of dwellings by provision of essential basic amenities. 

5) Conservation 

To retain intact or unchanged.

6) Environmental Improvements 

Main emphasis is to improve environmental conditions. 

7) Economic Renewal 

Improvement of economic conditions of dwellers. 

MALARIA

 

                                MALARIA

Malaria can be fatal disease for human beings. Approximately 300 million people around the world get infected with malaria every year. More than 2 million people die every year due to malaria disease.

Malaria is caused by a protozoan parasite Plasmodium. This disease   spreads through the bite of an insect vector- the female Anopheles mosquito feeds upon plant juice.

The name Malaria was proposed by Macculochin 1827. C.L.A. Laveran in 1880, a French physician, discovered the Malarial parasite –  Plasmodium  in the blood of a malaria patient.He received Nobel prize for this discovery in 1907.

SYMPTOMS-

Main symptoms of malaria include headache, nausea, muscular pain and high fever. Each malarial attack is of 6 to 10 hours duration and consists of the three stages:

1.    Cold stage, feeling of extreme cold and shivers

2.    Hot stage, high fever, faster respiration and heartbeat and

3.    Sweating stage, i.e., due to profuse sweating, temperature of the body goes down to normal.

Even after the patient is cured of malaria, the patient feel weak and becomes anemic. Malaria may also secondarily cause enlargement of spleen and liver. Presence of malarial parasite can be checked by blood test.

PREVENTION-

Malaria is an infectious disease. It can spread from an infected person to a healthy person (host) by the bite of female Anopheles mosquitoes (vectors). The only way to prevent malaria is to take precaution against mosquito bites.

 We can protect ourselves from the bite of mosquitoes by following methods:

1.    Wire- gauge should be used on doors and windows of houses to prevent entry of mosquitoes.

2.    Insect- repellents (e.g., Odomos) should be used to prevent mosquito- bite.

3.    One should sleep under mosquito nets.

4.    Mosquito larvae can be killed by sprinkling kerosene oil on large- sized water bodies. Some larvivorous fishes such as Gambusia, minnows or trouts or birds (e.g., ducks) can be introduced in water bodies. These animals feed on mosquito larvae and hence the population of mosquito is checked. This is called biological control of mosquito.

5.    Adult mosquitoes can be killed by spraying insecticides (e.g., BHC, malathion) on the walls of human dwellings. Insecticides are chemical poisons (toxicants), hence, regulation of mosquito population by them is called chemical control. The insecticide DDT is not used in the chemical control of mosquitoes, as it persists in the environment for much longer time and can cause toxicity by accumulating in the body of fishes, birds and humans through food chain.

6.    The breeding grounds should be destroyed. Thus, the ditches, puddles or swamps around human dwellings should be drained or filled. We should not allow the collection of water in any uncovered containers such as water tank, pot, cooler, flower pot, discarded tires, etc.

Ø Recently Allan Porter and his team produced a genetically engineered aquatic bacteria at National Institute of Singapore. When mosquito larvae feed on these bacteria, they get killed by the toxic substance produced by these bacteria. This can prove to be an effective biological control method against malaria.

CONTROL-

A drug named Quinine, which is extracted from the bark of Cinchona tree, is used to treat a person suffering from malaria. This drug kills most of the stages of malarial parasite. There are certain other drugs (medicines) which should be taken on the advice of doctor. Scientists are trying hard to develop an antimalarial vaccine.

Ø Central Drug Research Institute (CDRI), Lucknow has developed an anti- cerebral malaria drug called – Arteether. This drug is extracted from a herbaceous plant Artemisia annua belonging to family Asteraceae.

Call for papers 2021

Send your papers for publication in IJR multidisciplinary journal for research publication. Open access and peer reviewed journal for scholars around the world. Visit journal at https://ijrjournal.com/index.php/ijr

All published papers in IJR journal will be indexed in google scholar and it will be open access for all the readers.

Papers from all disciplines are accepted for publication. Send papers to ijr@ijrjournal.com for review.

Research Publication Support Service

By the way, everyone wants to increase views on his youtube channel. Although this is a bit tricky because everyone wants to move forward and it’s obvious that if one goes ahead then the second will be behind.

Send your manuscript to editor@eduperk.com and if you have videos lectures then send it so that we can share with with the world through our platform. 

DRUG AND ALCOHOL ABUSE

 

                       DRUG AND ALCOHOL ABUSE


What is the definition of drug and alcohol abuse?

It occurs when you use alcohol, prescription medicine, and other legal and illegal substances too much or in the wrong way. Substance abuse differs from addiction. Many people with substance abuse problems are able to quit or can change their unhealthy behavior. Addiction, on the other hand, is a disease.

Use and abuse of drugs and alcohol by teens is very common and can have serious consequences. In the 15-24 year age range, 50% of deaths (from accidents, homicides, suicides) involve alcohol or drug abuse. Drugs and alcohol also contribute to physical and sexual aggression such as assault or rape. Possible stages of teenage experience with alcohol and drugs include abstinence (non-use), experimentation, regular use (both recreational and compensatory for other problems), abuse, and dependency. Repeated and regular recreational use can lead to other problems like anxiety and depression. Some teenagers regularly use drugs or alcohol to compensate for anxiety, depression, or a lack of positive social skills.

Signs of drug and alcohol abuse

Behavioral Signs

Behavioral signs involve a person’s outward relations with the world whereas physical signs relate to the body’s manifestation of side effects due to the presence of drugs in the system. Behavioral signs include but are not limited to:

OBSESSIVE THOUGHTS AND ACTIONS:

Acquiring and using the drug become the main priorities of life while all or most other obligations including work, family, or school are sidelined.

DISREGARD OF HARM CAUSED:

Although the drug abuse is causing physical and mental distress to the individual and their loved ones, the person struggling with addiction continues using drugs or alcohol.

LOSS OF CONTROL:

Even in the face of wanting to stop or reduce their drug use, the person cannot do so.

DENIAL OF ADDICTION OR HIDING DRUG USE:

When confronted, the person battling addiction will deny or downplay their drug use. To avoid having to explain themselves to others, the person may do drugs in secret.

Drug abuse cannot remain hidden for long. Its impact is too dramatic, and the person using drugs can spiral out of control fast. Changes in behavior, neglecting responsibilities, exhausting financial resources, and engaging in criminal conduct are some of the most obvious signals of a drug problem. Family members, loved ones, and coworkers are usually in the best position to recognize a drug problem as they are familiar with the person’s behavior and habits.

Physical Signs

Physical signs of addiction can manifest as side effects of use, during an overdose, or as a result of withdrawal. It may be very difficult for someone to pinpoint the cause of the physical signs, but severe effects will require immediate medical treatment. Also, it is important to understand that withdrawal symptoms arise when the body adjusts to the absence of familiar quantities of a drug. It is a natural process, but withdrawal can be dangerous.

General physical signs of addiction include but are not limited to:

·         Enlarged or small pupils

·         Sudden weight loss or gain

·         Bloodshot eyes

·         Insomnia

·         Unusual body odors

·         Poor physical coordination

·         Looking unkempt

·         Slurred speech

Typical signs of an overdose may include but are not limited to:

·         Drowsiness or trouble walking

·         Agitation

·         Aggression or violent behavior

·         Difficulty breathing

·         Nausea and vomiting

·         Hallucinations

·         Delusions

·         Loss of consciousness

Alcohol and Drug Abuse: Prevention and Control

Young and adolescent minds could be molded in any direction depending on the kind of exposure they get. They might befriend abusers and get into the habit of drinking, smoking or taking drugs. At this point in time, it is the responsibility of the parents as well as the teachers to handle the issue sensitively and guide them in the right direction.

Here are certain measures which need to be taken to prevent and control alcohol and drug abuse.

  • In the Indian society, the youth are often pushed beyond their limits to excel in every field. Parents want their kids to outperform their peer in studies, sports, creativity, and every other activity. Under excess pressure, the child often has the tendency to take up alcohol and drugs as a resort.
  • Persistent counselling is required to teach the child to deal with failures, pressures, stress, and disappointments. In fact, guiding them towards productive activities such as music, painting, yoga, sports or one of their hobbies could also help.
  • Children often pick up habits from their closed ones. Thus, the attitude of parents and older siblings towards alcohol, cigarettes, and drugs also affect the child’s choices.
  • In case the child is stressed out and on the verge of abuse, help must be sought from parents or even trusted friends who may guide them in the right direction, thereby helping him vent out their anxiety and guilt.
  • Parents must stay connected with the child, keeping a track of his whereabouts at all times. Spending more family time together will help them stay close and honest with their parents.
  • If it is found that children have fallen prey to alcohol and drug abuse, their friends must immediately bring this to the notice of their parents or teachers, so that the latter could take remedial measures for the same.
  • However, despite all the prevention measures, if unfortunately, the child does get into the abuse, seek professional aid. There are a number of rehabilitation centres, de-addiction programs and qualified psychiatrists who would help to get rid of the problem.

Radburn Concept

 Radburn is located within the Borough of Fair Lawn, Bergen County, New Jersey, 12 miles from New York City. Radburn, a planned community, was started in 1929 by the City Housing Corporation from the plans developed by Clarence Stein and Henry Wright. It is America’s first garden community, serving as a worldwide example of the harmonious blending of private space and open area. The intent was to build a community which made provisions for the complexities of modern life, while still providing the amenities of open space, community service and economic viability. The community was intended to be a self-sufficient entity, with residential, commercial and industrial areas each supplementing the needs of others. 

Radburn was designed to occupy one square mile of land and house some 25,000 residents. However, the Great Depression limited the development to only 149 acres. It includes 430 single family homes, 90 row houses, 54 semi-attached houses and a 93 apartment unit, as well as a shopping center, parks and amenities. It also consist of 

  •  Residential areas 
  •  149 acres of interior parks 
  •  Walkways 
  •  2 swimming pools
  •  4 tennis courts 
  •  Playgrounds 
  •  Archery plaza and a school 
  •  2 outdoor basketball courts 
  •  A community center, which houses administrative offices, library, gymnasium, clubroom, service and maintenance areas

Features of Radburn City 

  •  Super Block 
  •  Specialized Highway system 
  •  Complete separation of vehicular and pedestrian traffic 
  •  Park as backbone of the neighborhood 
  •  Turned around houses 

Components of Radburn City 

Decentralized, self-contained settlements, organized to promote environmental considerations by conserving open space, harnessing and promoting community life. The main components include 
  •  Hierarchical transportation systems 
  •  Cul-de-sacs 
  •  Footpath systems 
  •  Underpasses 
  •  Shopping center 
  •  Ideal size of 30,000 people 
  •  Homogeneity 
  •  Large-scale development 
  •  Clustered superblock 
  •  Mixed-use 
  •  Interior park
Separation of pedestrian and vehicular traffic – This was accomplished by doing away with the traditional grid-iron street pattern and replacing it with an innovation called the superblock. The superblock is a large block of land surrounded by main roads. The houses are grouped around small cul-de-sacs (dead end streets), each of which has an access road coming from the main roads. Finally, to further maintain the separation of pedestrian and vehicular traffic, a pedestrian underpass and an overpass, linking the superblocks, were provided. The system was so devised that a pedestrian could start at any given point and proceeds on foot to school, stores or church without crossing a street used by automobiles. 
The cul-de-sac or dead-end street came into use to eliminate through traffic in a positive manner. Cul-de-sac terminates in a circular to retain their inherent advantages, they should be short-a maximum length of 450 feet is recommended. Long cul-de-sacs, induce accelerated traffic speeds and render access for service and fire protection more complicated. It eliminates the necessity for the turnaround and provides the continuous circulation that is required by some communities to assure no interference with the accessibility of fire protection and other services.
Radburn city

The houses were oriented in reverse of the conventional placement on the lot. Kitchens and garages faced the road, living rooms and bedrooms turned toward the garden. Pathways provided uninterrupted pedestrian access to a continuous park strip, which led to large common open spaces within the center of the superblock. Since automobiles were given limited access to the ‘backs’ of the houses, the ‘fronts’ of the house were relatively quiet, therefore, the bedrooms were always placed on this side of the house. 
The parks were secured without additional cost to the residents. The savings in expenditures for roads and public utilities at Radburn, as contrasted with the normal subdivision, paid for the parks. The Radburn type of plan requires less area of street to secure the same amount of frontage. In addition, for direct access to most houses, it used narrower roads of less expensive construction, as well as smaller utility lines. In fact, the area in streets and length of utilities is 25% less than in the typical American street. The savings in cost not only paid for 12 – 14% of the total area that went into internal parks, but also covered the cost of grading and landscaping the play spaces and green links connecting the central block commons.

Failure of Radburn Planning 

  • The design of Radburn believed that people would actively use the front of the houses facing the greenways. In reality, people come and “leave” from the back of the houses and the vehicles, not pedestrian access. 
  • More people and children were walking and playing in the little driveways and cul-desacs than on the actual greenways. 
  • The market has repeatedly shown that homeowners prefer more personal land around their homes to living on tiny lots and sharing a large green space in common. 


What Happened With Lt Col Purohit And Pragya Is Most Unfortunate!

Coming straight to the crux of the matter, let me initiate my humble piece by first and foremost pointing out that in a huge relief for Lt Col Prasad Shrikant Purohit, Sadhvi Pragya Singh Thakur and others in the 2008 Malegaon blast case, the Supreme Court on April 13, 2016 said categorically that there was no evidence to charge them under Maharashtra Control of Organised Crimes Act (MCOCA) at this stage and their bail could hence be examined on merit by a trial court. We all saw how after rotting for nearly nine years on jail could Lt Col Purohit get bail after legal giant who is none other than Harish Salve. himself most meticulously, brilliantly and most convincingly argued for his bail in the top court! It is most unfortunate that the order to consider their bail expeditiously came close to eight years after the military intelligence officer and others were arrested and jailed in connection with the blast case. This cannot be justified under any circumstances!           For nearly eight years a serving army officer of the armed forces and that too of the intelligence wing was made to suffer all sorts of humiliation along with jail and yet not even chargesheet has been filed against him leave alone trial being started! Same is the case with Sadhvi Pragya Singh Thakur. Is this the way a nation treats its officers?                                                    If there was an open and shut case against him as those who arrested him projected then why after eight years they have not been able to even file a  chargesheet and why they have not produced any evidence before the court? How can any person leave alone army officer be made to wear the tag of a terrorist without giving him any opportunity to defend himself in last eight years? Why was the police worshipping in temple the evidence it has to prove that Lt Colonel Purohit is a terrorist? Why only media hype against Lt Col Purohit for. 8 to 9 years that he was planning to make India a Hindu state without any evidence whatsoever?                                     How long will police keep the nation waiting? Who will be responsible if it is found that there is no evidence against Purohit and others? Why a UN report which mentioned that a Pakistan based terror group was responsible for the terror attack yet Purohit who as intelligence officer was providing information on terrorist was himself implicated instead? Why no evidence has been produced against him?                                               Why a bench of Supreme Court comprising of Justices FMI Kalifulla and Abhay Manohar Sapre said that, “There was no concrete evidence to show their involvement in any other criminal case and the trial court should decide their bail plea on merit, preferably within one month”? Was it just for fun that two Judges and that too serving judges of our highest court – Supreme Court are saying that there was no concrete evidence to show their involvement in any other criminal case? Why Supreme Court said there was considerable doubt about the involvement of those charged under the MCOCA? Again was it just for fun? What nonsense!                                                      Why trial court didn’t decide their bail plea nearly eight years back and why Lt Col Purohit was made to suffer along with Sadhvi Pragya Thakur in jail where their health deteriorated thus grossly violating their legal rights? Why Lt Col Purohit’s wife had to say with moist eyes that, “Nothing has changed. I am tired?” What was the compelling circumstance that police decided to keep a serving army officer of the rank of Lt Colonel in jail for nearly eight years without producing any evidence against him in nay court? This itself proves that there is more to it than meets the eye and his arrest along with others was done as part of a grand political conspiracy to keep the ruling elite happy and to be on their right side!     We have just seen the murky racket of police officers extorting crores of rupees from rich to pay hundreds of crores to politicians in this very State named Maharashtra  due to which senior police officials were either dismissed from service as we saw in case of Assistant Police Inspectors Sachin Waze, Riyazuddin Kazi and Sunil Mane! The NIA claimed that  Sunil Mane was part of the conspiracy to kill Thane-based business man Hiran   who purportedly owned the explosive-laden vehicle which was found parked near Ambani’s house ‘Antilia’ in South Mumbai on February 25. By the way, Hiren’s body was found in a creek in Thane on March 5, 2021. Very serious allegations were levelled against Maharashtra State Home Minister Anil Deshmukh by former Mumbai Police Commissioner Param Vir Singh!                                      Why for nearly eight years Lt Colonel Purohit was not shown even the army documents which he had a right to see? Why it is that only now after the Defence Minister Manohar Parrikar has himself personally intervened to make it clear that the main accused in the Malegaon and Samjhauta blasts, Lt Col Prasad Purohit, would be given access to documents he had sought to enable him to prove his innocence? Why was he denied even his basic legal right for such a long time? Who were those army officers who didn’t want that he should be shown any documents and why? They must explain!                                                    Why such a senior army officer of the rank of Major General and having an impeccable reputation whom we keep listening in most of the news channels speaking always about defence and our national interests – GD Bakshi keeps crying foul on the manner in which Lt Colonel Purohit was falsely implicated and he was made a fall guy while the real culprits were allowed to run away? Why RSN Singh a retired officer of RAW whom again we keep listening in various news channels talking always about our national interests writes in his cover story titled “Col Purohit : A Victim Of Hindu Terror Industry” published in Uday India magazine dated March 22, 2014 that, “Look at the distance the anti-national discourse of Indian politics has travelled. A film actor serving sentence for aiding and abetting terrorism is the beneficiary of parole with vulgar regularity and brazenness and Col Purohit, a patriotic soldier continues to languish in prison. His cardinal sin being his infiltration into the network of Indian Mujahideen and its patron LeT. More than two dozen concerned officers have vouched in Court-of-Inquiry that in pursuit of his duty, by no standards ordinary, he had kept the organization in loop. Purohit, in keeping with the imperatives of country’s security, shared intelligence with sister agencies including the Maharashtra ATS, which invited him on several occasions to deliver lectures. By now it is clearly established by some prime plotters and participants of 26/11 like Ajmal Kasab, David Headley and Abu Jundal, that a painstaking diligence was invested by the planners to portray the attack as handiwork of ‘Hindu terror’ organisations. If Ajmal Kasab had not been caught alive the plot had nearly succeeded. It was a sort of divine intervention that Kasab developed cold-feet and failed to destroy himself as per the instruction of his handlers and jihadi indoctrination. The network of plotters included some politicians and journalists in India. Readers may find out who wrote a book, (to apologise later) about 26/11 being a handiwork of Hindu groups and which politician was the chief guest during the release of the book!Fabrication of ‘Hindu Terror’Few days before 26/11, I was solicited by the Tehelka magazine to write a column on my views on the arrest of Col Purohit. My initial response, knowing the unabashed pro-establishment proclivities of the magazine, was that my views would be repugnant. Only when, I was assured of my intellectual freedom, I relented. I must say, my views were not only respected, it was carried as the very first item on Nov 22, 2008 issue. Without the benefit of hindsight I then wrote:“It is a travesty to paint Purohit as the Indian Osama Bin Laden. Going by the selective and flip-flop leaks by the Anti Terrorist Squad (ATS) of Maharashtra, and the manner in which the media is lapping it up, it appears that there is a concerted bid to make an ‘Osama bin Laden’ out of Lt Col Purohit, and prove that Sadhvi Pragya and her accomplices are the new ‘Hindu jihadis’. The credulity of the general public is being stretched on various scores. Firstly, the speed at which fresh revelations are being disseminated by the ATS, is in complete disregard to professional propriety. Secondly, the unprecedented number of narco tests the accused are being subjected to. Thirdly, there is a total blankout with regard to the version of the accused. Fourthly, with every passing day, the network is being enlarged; as if to suggest that the entire country is being consumed by ‘Hindu terrorism’, and has pan-Indian dimension. Fifthly, if intercepts of some of the accused were available prior to the blasts, why were no pre-emptive measures taken? Sixthly, no army representative has been included in the interrogation team. Seventhly, the most intriguing aspect is the timing of the investigations—on the eve of elections.“The ATS revelations are extremely complex in nature due to the alleged involvement of an army officer belonging to military intelligence. The media, therefore, needs to be cautious about the manner in which it reports the briefs by the ATS. The Colonel is a legitimate intelligence operative. Interaction with the police authorities, other intelligence agencies, desirable and undesirable elements, was very much a part of his duty. No intelligence agency issues written orders in pursuance of intelligence operations. The entire system is based on trust and faith. It is yet to be established how much disconnect there is between the legitimate and illegitimate activities of the officer during the course of his duty. The level and extent of interaction and cooperation that the officer had with other intelligence agencies is not known. There can be no greater travesty than the suggestion by certain quarters that the involvement of Lt Col Purohit is symptomatic of a deeper malaise in the Indian army.“An officer of military intelligence is not in direct command of troops. He has only a small complement of personnel working under him. A military intelligence officer is hardly competent in providing training on improvised explosive devices. Importantly, the nation must trust in the legal procedures of the army which is far more stringent. The army will brook no ideology which impacts on its established secular character and credentials. As and when Lt Col Purohit is handed back to army custody, it is inevitable that he will be meted out the appropriate punishment, if found guilty. The media must be patient, and, spare the army.”In flagrant violation of all imperatives, norms and practice Col Purohit was not handed back to the army nor the Indian army was meaningfully incorporated in the interrogation and investigation. The country could trust the Indian army with 92,000 Pak prisoners in the wake of 71 War, but could not be depended for fairness and justice with one of its own intelligence officer. It is now beyond doubt that the decision of his civil custody was deliberate and conspiratorial. It nails the persisting doubts regarding involvement of facilitators within the Indian dispensation in staging 26/11.Anticipating that Col Purohit will eventually be handed over to the Army I wrote in the Indian Defence Review in 2008:“The level and extent of intelligence interaction and cooperation with other intelligence agencies that this officer had, is also not known. That is why, it was very important to have a representative of the military intelligence, when the interrogation of the officer began. To that extent, a state police organisation is not only under-equipped but also out of sync with central intelligence agencies in dealing with an official of military intelligence.”The stories being fed to the media by the government was not only incredulous but outrageous to any professional intelligence personnel. Those feeding the information particularly to a particular newspaper were police discards who had gravitated to this altered ATS, solely for the purpose of politicising terror at the behest of their political masters. Subsequently, post 26/11 another investigative organisation was created to perpetuate politicisation of terror at national scale. The low intensity blasts in Malegaon in September 2008 was the trigger for creation of the desperate theme of Hindu terror, following which the respective ATSs of states ruled by one particular party went on an overdrive. The newspaper as mentioned, in its blind fidelity, reproduced stories of Hindu terror dished out by the govt, having hilarious contradictions in frequency of two consecutive days. The plot was slowly unraveling and so was the desperation of the spin-doctors. I therefore expressed my suspicion thus in Indian Defence Review in 2008:“The investigation following the ‘Malegaon blasts’, is extremely complex in nature due to the alleged involvement of an army officer belonging to the military intelligence. The media, therefore, needs to be extremely cautious and circumspect about the manner in which it reports the briefs by the ATS. I have deep apprehension that the complete truth, as and when it unfolds in the future, could have several unsavoury and damaging twist.”Unsavoury and Damaging DeductionsIt has indeed proven to be unsavoury and damaging. Now, with the benefit of hindsight analysis and driven by growing crops of facts and evidence, some of the ineluctable deductions are:■             26/11 was orchestrated by Pakistan and other external powers in concert with vested interests in India. The objectives of external interests was geopolitical and of internal players— the need to balance the spate of jihadi terror by fabricating so-called ‘Hindu terror’. Towards this, there were plans in place in all three phases of 26/11, i.e. preparatory phase, conduct phase, and post-conduct phase. In the preparatory phase, the jihadis were taught about Hindu ways and were also taught Hindi language. Their instructor was none other than Abu Jundal, who has confessed as much to the Indian authorities. The jihadis were made to wear sacred threads on their wrists to establish their identities as ‘Hindus’ after their ‘shahadat’ (martyrdom). In the conduct phase, it appears that the chief of the ATS Mr Hemant Karkare was eliminated as he knew ‘too much’ and in the post-conduct phase or consolidation phase, the plans to publish books labeling 26/11 as an act of ‘Hindu terror’ was pursued, despite the unexpected apprehension of Ajmal Kasab, which had put paid the conspiracy.■             The low intensity blast in Malegaon were probably orchestrated in September 2008 (Malegaon-II), just two months before 26/11 to create the bogey of ‘Hindu terror’ so that the attack could be sold as an act of ‘Hindu terror’ with some degree of credulity.■             Later, Malegaon-II was used as the trigger and kernel to weave the story of so-called ‘Hindu terror’. High publicity suspects were carefully chosen, created and implicated. It included an army officer (Col Purohit) and a saffron clad woman Hindu activist (Sadhvi Pragya). Great combination for publicity and to neutralise Pak-sponsored jihadi terror!■             Once Malegaon-II to facilitate 26/11 was effected, to dispel obvious doubts the spin-doctors began to work backwards in order to prove that all terrorist attacks in which Muslims were victims, were the handiwork of the so-called ‘Hindu terror’ groups. In this bid, they got badly stuck on two counts, i.e. Malegaon-I (2006) and Samjhauta Express blast (2007). In Malegaon-I, the casualties were very high, some 37 people were killed and usage of RDX was in evidence. In establishing the attack as ‘Hindu terror’, the spin-doctors are in quandary about pin-pointing the source of RDX. Initially, through the medium of its captive newspaper, it was disseminated that it was sourced from the army. However the very next day, it was clarified that the Indian army does not use RDX. As far as Samjhauta Express blasts are concerned, the Moroccan wife of David Headley, Faiza Outalha, had told the US Embassy in Pakistan that her husband was the mastermind. The US State Treasury Department till today maintains that the main financer of the blasts was a Karachi-based businessman, and LeT operative, Muhammad Arif Qasmani.■             It also appears that Col Purohit was castigated and then taken into custody to facilitate 26/11, as he had infiltrated deep into LeT network. His arrest was also used a measure to scare conscientious operatives of other intelligence agencies.■             Similarly, the self-inflicted vicissitudes of the Aseemanand case are ludicrous. Sometimes he undergoes a ‘change of heart’ and is on a song, only to retract later, sometimes a ghost journalist interviews him in the dark room of the jail, which he subsequently denies.■             The scripting of the untruths has been so unprofessional and so politically motivated that the establishment is finding it nearly impossible to prepare credible and sustainable charge-sheets against these so-called ‘Hindu terrorists’.”ConclusionIndia’s most respected and incisive intelligence and geopolitical analyst, Mr B Raman, a former senior official of R&AW, was at pains to underscore that there is no phenomenon such as ‘Hindu terrorism’. He was castigated by his detractors. He was called names. His detractors insinuated that he was looking for sinecures by the future dispensation. A hurt and distraught Mr Raman had to finally reveal that he, suffering from terminal stages of cancer, and was only looking for sinecures away from this earth. Mr Raman left for the heavenly abode on June 16, 2013.                                                 After series of jihadi attacks across the nation in the preceding five years, the decision to script the so-called ‘Hindu terror’ by the ‘Hindu terror industry’ was in keeping with the imperatives of vote-bank politics in run up to the elections in 2009. Untruths are now recoiling on the establishment. In the past five years, nothing has been established against the so-called ‘Hindu terrorists’, like Col Purohit and Sadhvi Pragya. They deserve to be restored and rehabilitated with dignity with which a saint and soldier deserves. If a nervous establishment decides to see last of them before it relinquishes power, then it is another matter. What  a senior former intelligence officer of RAW – Col RSN Singh has written cannot be brushed aside very lightly!                                                  Lt Col Purohit claimed that he had been framed in the Samjhauta blasts while he had successfully infiltrated various terror groups such as the Indian Mujahideen and the SIMI. He said with tears in his eyes that, “I have been robbed of honour, dignity and rank and punished for serving the nation”. What a tragedy that Indian politicians go out of the way to invite Pakistani invaders like Gen Pervez Musharraf who masterminded Kargil war in which we lost officially more than 600 soldiers and treat him like a royal emperor but care two hoots for Indian officers like Lt Col Purohit who at the risk of their own lives penetrate inside enemy camp only to be themselves labelled a terrorist, Captain Saurav Kalia and 5 soldiers of 4 Jat Regiment who were the first to inform about Pakistan troops infiltration and who on being captured alive were brutally tortured for not 5 or 10 days but nearly a month before maiming them, not sparing even their private parts but our politicians forgot everything within two-three months and started dining in Gen Musharraf – mastermind of Kargil and who labels terror leaders of dreaded terror organizations like Hizbul Mujahideen and Lashkar-e-Taiba like Syed Salaluddin and Hafiz Saeed as “Yeh to hamare hero hai ji hero. Bharat ke liye to aatankwadi hain paar hamare liye to yeh aasli hero hain ji aasli hero”. Captain Saurav Kalia was brutally tortured by Pakistani soldiers and terrorists but Lt Col Purohit is even more unlucky as he was tortured most brutally not for just one month but for nearly 8 years to force him to give a confession not by any Pakistani army or terrorist or ISI but by Indian police, Indian intelligence and all donning uniform of India which is his own nation and not Pakistan! Disgusting!                                         Anyway coming back to the main subject, incidentally, NIA Director General Sharad Kumar clarified that Lt Col Purohit was never an accused in the Samjhauta blasts case. However, he had been charge-sheeted by the Mumbai Anti-Terrorism Squad in the Malegaon blast case, and the NIA was investigating the matter.                                             I have always been deadly against terrorists ever since my best friend Sageer Khan told me way back in 1994 that terrorists are a threat to our entire nation unlike other ordinary criminals who are a threat to just one or few individuals and can never ever in my life be on their side but after going through Lt Col Purohit’s case, I am hundred percent convinced that he is not a terrorist rather is “a victim of most dangerous political conspiracy hatched up in cahoots with some senior police officers and some in the army”. If there was even an iota of proof against him that proof would not have been taken to any temple for nearly eight years but produced before the court! Just because a person sets up an organization or even has hardline views is no ground to send him to jail and keep him languishing there for nearly 8 years without even showing him the chargesheet and without producing him even before the lowest court!                                         You can dismiss what I say lightly but certainly not what Supreme Court says or a senior army officer of the stature of Gen GD Bakshi or a former RAW officer Col RSN Singh says and whom we always love to hear in various news channels because they always speak keeping in mind our national interests first and not any regional or religion interest first! Even the seniors of Lt Col Purohit confirm him as “over zealous officer” and profusely praised him but in his bad days he was left in the lurch to suffer all alone by himself with no one standing near him to defend! If this is the way in which an intelligence officer is treated for doing his duty who will like to take risk only to be himself labelled a terrorist?                                                  Justice must not only be done in Purohit’s case but also seen to be done! By not filing even a chargesheet in last nearly 8 years several questions have been thrown up and all those who are responsible for this needs to be taken to task! NHRC must itself also investigate the matter and all those who tortured Lt Col Purohit or Sadhvi Pragya must themselves be sent behind bars and taken to task for their misdeeds and misdemeanours! The hush hush manner in which Lt Col Purohit was arrested and the total opaque manner in which he was treated for days after his arrest raises most serious question marks on those who arrested him!  What Lt Col Purohit’s family is bearing and what he himself or Sadhvi Pragya is bearing that only they themselves can understand best yet he always present a brave face which is truly commendable! Punish them with the strictest punishment if they are terrorists but facts on ground indicate otherwise! Kashmiri separatists leaders openly rant against India, chant anti-India slogans, are known for their proximity to terror leaders yet are not arrested but a serving army officer of intelligence like Lt Col Purohit is arrested and kept in jail without even filing a chargesheet for nearly 8 years! Disgusting! Most disgusting! Our courts as well as our governments must feel terribly ashamed for this unpalatable fiasco! Keeping a serving Army Officer in jail for nearly nine years without even chargesheet being filed against him is the biggest insult of our Indian Army and President being the supreme commander of Armed Forces should have spoken out vocally in his support and even now he can speak out for it is better to be late than never!  Sanjeev Sirohi,

Why An Internship Is Important For Your Future Career

 Employers in today’s labor market rely heavily on resumes that illustrate a relevant work history, whether that’s from internships, volunteer work, or actual job experience.

practical work background carries a major significance when attempting to enter the job market. It’s all about competition.

Not only are businesses competing against each other for a competitive advantage, but people are also competing to land that coveted position in a company.

Even your buddy who graduated with you in college has become your competition.

Take a moment and think about it. If you’re looking to gain experience, working as an intern is arguably the most advantageous plan of action.

That one internship you did over summer could be the difference between winning a job opportunity or losing it.

If that information alone isn’t compelling enough, we have compiled a list of reasons why partaking in internships are important for your future career.

1. An Internship Provides Real Life Experience and Exposure

Internship experience

If you’re lucky enough to snag a beneficial internship, it can be remarkably valuable towards your career.

An internship enables you to gain first-hand exposure of working in the real world.

It also allows students to harness the skill, knowledge, and theoretical practice they learnt in university.

You can acquire endless amounts of education in your life, however, that knowledge doesn’t always translate to the working life.

The great thing about internships is that it teaches young professionals about the specific industries and companies they are interested in.

Even the experience of trying something new is extremely beneficial.

A lot of people get stuck in routines, staying in the same town, attending the same schools or surrounding themselves with the same people.

Doing an internship exposes you to new people in a more controlled and stable environment.

An intern isn’t thrown into the wolves but rather given proper training, assignments, and duties without the added pressure.

Internships provide a nice learning curve for students with little experience of the professional world.

2. The Opportunity To Learn More About Yourself

“Knowing yourself is the beginning of all wisdom.” – Aristotle

Business networking

The experiences we go through are what shapes us. Your internship will not only encourage personal development, but also a greater understanding of self.

To know yourself is to know your goals and how to best achieve them.

Finding this level of clarity is difficult, but sometimes all it takes is trying someone new, out of your comfort zone.

For example, take a Business Marketing student who decides to do an internship related to his field of study.

That internship will give them a chance to explore what a career in business marketing would be like. Sometimes, reality does not meet expectations.

At this point, the student is given a chance to decide whether they wish to continue with their current career path or try something else.

3. Get Connected and Develop Your Professional Network

Student development

Networking is an exchange of information between people, with the ultimate goal of establishing acquaintances and relationships to advance your professional career.

Sure, you can attend a networking event without doing an internship, but you would be limiting yourself.

Partaking in an internship allows you to establish deeper relationships than you normally would talking to a stranger one-on-one.

Being an intern gives you more opportunities to build connections with company professionals that can be very beneficial for your future career.

According to Timothy Butler, a professor at Harvard Business School, “The biggest mistake that people make networking is that people don’t do it.”

Even if you think you don’t need it, it’s always good to have a backup plan. Life is unpredictable and a time may arise when a network may come in handy.

Make sure to carry some business cards at all times because networking can occur anywhere or anytime, even at a local coffee shop you frequent!

4. Prevent CV From Going To The Trash

Internship

While you may get second chances when talking to someone face-to-face, your resume will not.

Think of your resume as an extension of yourself and how you would want someone to perceive you.

Instead of thinking long term about landing that job, switch up your mindset to short term. Your short term goal should be to secure a job interview.

Once you get an interview, then you’re able to elaborate on why you’re deserving of working with this company.

So now you may be asking, “How do I get a job interview?” Well, there is one specific section on your resume that employers will be more interested in than any other section.

Experience! Internships are the perfect way to enhance your resume through relevant experiences.

When an employer sees that you’ve completed an internship over the summer, for a hefty 6 month span, or even abroad, it will go a long way to convincing them that you are an asset to their company.

It’s not enough to simply show you’ve spent some time as an intern. List the tasks you’ve done and projects you’ve participated in to demonstrate your value.

During your internship you can acquire new skills and abilities which can improve yourself as a young professional, and furthermore enhance your resume.

The more experience you acquire, the better you position yourself for success in landing a job.

5. Transition Into A Full-Time Position

Sometimes graduating from college and immediately jumping into a new job position has its disadvantages.

When you start out, you are the most vulnerable employee when it comes to layoffs.

If you have never worked full-time before, the change may be difficult or overwhelming. In a working environment, not every boss is tolerant of mistakes.

In an economy where you likely cannot afford to lose your job, not being able to quickly adapt can be devastating.

Future career

Internships offer opportunities to transition into full-time positions.

Although it is not guaranteed, most employers are always seeking to add value to their organization.

With an internship, you’re given the opportunity to showcase your talents, commitment, and value to a prospective employer.

Furthermore, employers are more inclined to hire you once they have invested time and money to train you.

Given these points, an internship is more than crucial for your future career. An internship is the building blocks necessary for creating the path to a successful career.

So next time you’re on a gap year or summer break, you might want to consider indulging in a meaningful internship and build towards your future.