Author: sahilbaid

Why were Noida’s twin tower demolished.

The Supertech twin towers were demolished on Sunday (August 28). The demolition of the Emerald Court project in Noida is leading to a loss of about Rs 1,000 crore to developer Supertech. It also took nearly Rs 20 crore to raze the building. 

A part of Supertech’s Emerald Court project, the two 40-story towers, that stand on Noida-Greater Noida expressway, houses over 900 flats in an area of around 7.5 lakh sq. feet. The twin towers (namely Apex and Ceyane) are located at Sector 93A in Noida. One of the buildings has an altitude of 103 metres, while another is around 97-metre tall.

The twin towers are being demolished because of serious violations of building codes. Supreme Court said, the Noida Authority and Supertech had engaged in “nefarious complicity” and ordered the company to demolish the buildings at its own expense under the guidance of the Noida Authority.

The ‘Supertech Emerald Court’ housing society was proposed to be built in Noida’s Sector 93A in 2004. The next year, the Noida authority sanctioned the building plan that showed 14 towers and nine floors. 

But this plan was later revised. And in 2012, the Noida authority reviewed the new plan, in which the height of the twin towers was fixed at 40 floors.

Following this, Residents’ Welfare Association (RWA) of the society moved to Allahabad High Court stating that the construction was illegal. Accordingly, in 2014, the court directed the authority to demolish the twin towers within four months (at its own expense) from the date the order was filed.

Later, in August 2021, Supreme Court upheld the Allahabad HC order, and ordered the demolition, noting that the structures had come up violating construction norms.

The Supreme Court’s decision was the result of a number of petitions submitted by homebuyers in support of and opposition to the Allahabad High Court’s ruling.  According to the Supreme Court, August 28 had affirmed as the date of destruction.

For the demolition, about 3,700 kg of explosives were brought from Palwal (Haryana) to be used. It was a mix of dynamite, emulsions and plastic explosives.

Sustainable Development.

Sustainable development refers to “the development which meets the needs of the present without compromising the ability of future generations to meet their needs.” Moreover, if we observe the term “sustainable development”, it means a development that heads over towards progress not decline.

The World Commission on Environment and Development popularized this concept in 1987. It aims to prevent the exploitation of natural resources and enrichment the natural resources. Basically, it is an action plan to help our future generations to live comfortable life. Sustainable development rests on three pillars – economic, social and environmental – which are often referred to as the triple bottom line. Achieving sustainable development requires balancing these three pillars in a way that meets the needs of present generations without risking the future generation.

We need many resources and a suitable environment to live our lives effortlessly. The population of the world is growing rapidly and so is the demand for resources. Human beings have been continuously exploiting resources and harming the environment.

In this condition, our future generations have to face a scarcity of resources to meet their needs and have to experience a less supportive environment. Sustainable development is the only solution to prevent this situation. It will prevent overexploitation and wastage of natural resources.

India is a rapidly developing country with a population of over 1.3 billion. The country faces many challenges in achieving sustainable development, including poverty, illiteracy, malnutrition, environmental degradation and climate change. In recent years, India has made progress in some areas of sustainable development, such as reducing poverty and increasing access to education and health care. However, much more needs to be done to meet the country’s development goals. There is a need for greater political will and financial resources to implement sustainable development initiatives in India. In addition, there is a need to raise awareness of sustainable development among the general public and create more coherent and coordinated policies at the national level.

India to be next global SaaS capital.

The Indian IT sector continues to charge ahead on its trajectory of growth and transformation, with SaaS (Software as a Service) setting the stage for the next wave of disruption, according to a study. 

India is home to about 100-plus unicorns across different segments with an accelerated pace of entrepreneurship and is rapidly emerging as a hub for SaaS start-ups, cited the study by EY and CII, titled “India: The next global SaaS capital.” 

Over 80 per cent of the SaaS promoters feel there is the need to build a robust talent pool, according to the EY-CII study. While the landscape is mainly driven by small and medium businesses with a focus on large enterprises, SaaS companies in the SMB market are structured very differently from those catering to the enterprise market.

“Macro-economic environment notwithstanding, the funding activity in the first two quarters of this year surpassed the funding activity in 2021 – which was a breakout year with over $4.3 bn in funding for SaaS start-ups,” said EY India.

According to other reports, the Indian SaaS market is expected to grow multi-fold by 2025, accounting for almost seven to ten per cent of the global SaaS market, from 2-4 per cent at present.

Led by Freshdesk and Zoho Corporation, India now has 18 SaaS unicorns as compared to one in 2018, with India being the third largest SaaS ecosystem globally, after the US and China. The number of SAAS companies in the country have more than doubled in 2021 as compared to 2019 and the funding too increased from $2.6 billion in 2019 to $6 billion in 2021.

According to the EY-CII report, SaaS providers are also doubling down on their customer acquisition, retention, and success strategies by upselling and cross selling to existing customers. The study also pointed towards the need for skill development in areas like product management and design to cater to the growing talent demand in the SaaS industry.

National Sports Day.

The national sports day in India is celebrated on 29 August on the birth anniversary of legendary hockey player Major Dhyan Chand Singh, Major Dhyan Chand Singh is regarded as India’s greatest hockey player of all time.

The late hockey player had led India to three Olympic gold medals in 1928, 1932 and 1936, he had scored over 400 goals in 22 years he was bestowed with India’s third-highest civilian owner Padma Bhushan in 1956

Dhyan Chand Singh also served in the Indian army and brought laurels to the country the first national sports day was celebrated on 29 august 2012. The day is observed also to spread awareness on the importance of sports to stay fit and healthy on this day the president of India honours eminent sports personalities with major awards including the Arjuna award major Dhyan Chand Khel Ratna award and the Dronacharya award.

Sport is very vital in the human’s life as it keeps us healthy, wealthy or active. There are several advantages of playing sports like it help us in building confidence, provides regular exercise, team-work, etc. Participating in sports also has psychological advantages like it relieves the stresses of everyday life.

The government understands the importance of national sports day & promoting sports as well. They have taken several initiatives for the development of sports like khelo India, National Sports Development Fund, and Scheme for Promotion of Sports among Persons with Disabilities, Scheme of Assistance for Anti-Doping Activities, etc. Khelo India is a very popular initiative taken by the government. The main aim of the Khelo India programme is to revive the sports culture in India at the grass-root level by building a strong framework for all sports played in our country and establishes India as a great sporting nation. This program was introduced by the ministry of sports and youth affairs. 

The Sports Authority of India is the premier sports body of the country which will spearhead India’s sporting ambitions and develop the environment to promote the sports culture in the country and sporting excellence.

Sports Authority of India is now in the process of formulating and implementing a series of reforms in the Sports Sector which will build on a holistic approach to the development of Sports and Physical Education. Sports Promotional Schemes of Sports Authority of India:

  • National Sports Talent Contest Scheme (NSTC) – for Sub-Junior level trainees
  • Army Boys Sports Company Scheme (ABSC) – for Sub-Junior level trainees
  • SAI Training Centres Scheme (STC) – for Junior level trainees
  • Extension Centre of STC /SAG
  • Special Area Games Scheme (SAG) – for Junior level trainees
  • Centre of Excellence Scheme (COX) – for Senior level trainees
  • COME and PLAY Scheme

Government policies regarding Education in India.

Before 1976, education was exclusively the responsibility of states; the Central government was only concerned with certain areas like co-ordination and determination of standards in technical and higher education, etc. In 1976, through a Constitutional amendment, education became a joint responsibility.

The Indian government has been trying to enhance the quality of education since the time of independence. There have been numerous policies and schemes that aimed at providing better education for everyone, irrespective of caste and religion. Indian constitution allows children with the right to education, which means that education isn’t just something that children want, it is their right.

The Indian government has had some long-term education policies along with some latest additions. Mentioned below are some of the best schemes that were framed to promote education in India-

Samagra Shiksha

Under this scheme, the government has decided to treat the school education from class 1 to 12 holistically and without segments. This scheme is framed to increase the efficiency of school education and provide students with better facilities to promote holistic growth. This has been done due to the long-time need for change in the education system of India.

Eklavya Schools

A lot of scheduled caste and minority people face issues like discrimination while trying to get educated; they generally don’t have enough money to have a proper education. This is why the government of India introduced this scheme. Under this scheme, special schools are to be made for scheduled caste and minority students that will provide basic education along with skill development in sports and other fields. This is being done to provide them equal opportunities.

Free education for poor

This was a masterstroke by the state government of Assam, and under this everyone with a BPL card will be allowed to avail free high quality senior secondary education, polytechnic and other degree courses from government institutions. This is done to help people to get an education even if they cannot afford it. This is sure to promote education in those areas.

Scholarships

One of the main reasons for people opting for not to educate their kids is due to limitations caused due to lack of money. Indian government runs a lot of scholarship schemes like Kanya Vidhya Dhan, which aims at providing funds for the education of girls. Similarly, there are a lot of other programs that cover meritorious students, minorities, etc.

Providing sanitation facilities

One of the main reasons for girls not attending schools in India was the lack of female sanitation facilities in government schools. Government has implemented a variety of policies and schemes to tackle this situation. Now over 80% of schools in India have proper sanitation facilities for students. This has worked efficiently till now and the government is planning to invest more in this area.

Gender education

Telangana government has announced that all the schools coming under their jurisdiction have to facilitate gender education to students compulsorily. This step will help in reducing the widespread inequality in gender in backward areas. Gender inequality is one of the main reasons as to why a lot of Indian kids don’t get a proper education.

Mid-day meals

This is one of the oldest running educational policies of the Indian government. Under this policy, primary schools in rural areas offer a one-time meal to their students. This policy has worked wonders and has been efficiently doing so for a long time now. The schools have to provide meals to students according to the government prescribed meal chart, to facilitate proper growth among students.

Free stationary and dress

Government schools have this policy for a long time now due to its efficiency. Under this policy, 2 members from a family that have a BPL card are allowed to get education from government schools without paying the fee. Stationery and schools dress are also provided to them.

Online Professional Degrees.

Online degree courses are by definition, those courses which can offer a degree certificate from an accredited university or college upon completion of the course by a student through the online or digital medium of the Internet. Online courses are preferred by many students who want a flexible course where they can study at their own time and place. 

Indians saw a sudden rise in online education in recent times, bringing one of the most debated subjects in the field of e-learning. There are several Indian universities offering online courses in India, thus putting an end to the drawbacks of classroom-based learning, such as location, accessibility, transport, and cost. Moreover, thousands of students in India move to different countries to get higher education and professional prospects. With Indian universities providing online courses, students can gain world quality education at the comfort of their home. For many online learning has become a way to complete their higher education. It has become a boon for working professionals as well as anyone who has other engagements to opt for online courses as it doesn’t carve into their already busy schedule. Some of the most enrolled online courses by students are :

  • Online BA
  • Online B.Com
  • Online BSc
  • Online BBA
  • Online MBA
  • Online MCA
  • Online MSc
  • Online Accounting Courses
  • Online Language master course
  • Online Content Writing course

Various websites that are providing these certified courses are.

  • Udemy
  • Coursera
  • SkillShare
  • Upgrad
  • LinkedIn Learing
  • Edx
  • UdaCity
  • Code Academy
  • Future Learn
  • Alison

“Using UPI is not going to be chargeable” Clarified.

The RBI discussion paper issued earlier this month said, UPI as a fund transfer system is like IMPS and therefore, it could be argued that the charges in UPI need to be similar to charges in IMPS for fund transfer transactions.

To clarify, Ministry of Finance quoted  “UPI is a digital public good with immense convenience for the public and productivity gains for the economy. There is no consideration in government to levy any charges for UPI services,” the Ministry of Finance said in a statement.

The clarification came amid speculations that UPI transactions could be charged, as a discussion paper released by the Reserve Bank of India (RBI) on August 17 sought feedback related to the subject. “Charges for payment services should be reasonable and competitively determined for users while also providing optimal revenue stream for the intermediaries,” the central bank said in a release. The feedback received would be used to guide policies and intervention strategies.

In the context of UPI, the RBI, in the discussion paper, has questioned if UPI transactions are charged, they should be administered by the regulator, or whether they should be market determined. While clarifying it was not considering any service charge on UPI transactions, the finance ministry reiterated its support for the further adoption of the digital payments system.

RBI heading to curb prevailing inflation.

In the august meeting of the committee of the apex bank, the Reserve Bank of India (RBI) hiked the repo rate by 50 basis points to 5.4 per cent, its third hike in the current financial year continuing its fight to tame stubbornly high inflation.

The decision of the six-member Monetary Policy Committee (MPC) of the RBI, which met on August 3 to Aug 5, 2022 was largely in line with expectations. Financial markets were largely unchanged at mid day as the hike was on expected lines. The central bank said it would continue its stance of withdrawal of accommodation to ensure that inflation moves close to the target of 4 per cent over the medium term, while supporting growth.

RBI has been increasing policy rates since May, with a cumulative rate hike of 140 basis points being done so far, India’s retail inflation for June inched down in June to 7.01% from 7.04% in the previous month, but it remained above the 7% mark for the third successive month and above RBI’s 2-6% tolerance level for a sixth straight month.

But the estimates for July show that India’s inflation problem seems to have bottomed out sooner than the MPC thought. At its latest meeting earlier this month, RBI retained inflation projections for FY23 at 6.7% and estimated inflation to average 7.1% in the September quarter. There is more evidence that inflation in India has peaked for now, and it is likely to slow faster than RBI’s published trajectory, coming into the target band by October, according to our latest tracking estimates. The Central government working with RBI target to curb inflation from the economy in all possible way, the objective of these steps as expected by the committee is to lower the prices of basic commodity and works toward appreciation of the rupee against dollar.

“Make In India” explained.

Make in India program was launched by Prime Minister Narendera Modi on 25th September 2014 as an initiative to encourage various companies to manufacture in India. Make in India is an initiative under Atma Nirbhar Bharat Abhiyan which is dedicated to developing a modern independent India. Make in India’s movement is to attract foreign capital to invest in Indian manufacturing companies to create more employment options and to transform India into a global design and manufacturing hub. This initiative is to promoting manufacturing companies to produce goods and services in India instead of importing it from other countries and encouraging citizens to use the made in India products only.

The ideology behind the Make in India plan was to generate more employment, saving the nation’s money from exporting goods that can be or used to manufacture in India, and to create a conducive environment for investments. This movement can help to develop India to become a developed nation quickly. Make in India help to develop a modern and efficient infrastructure and open up new sectors for foreign capital especially after the 100% ownership of FDI. 

GoI aimed so many targets to be done successfully under the Make in India mission. A few of the objectives are listed out below:

  • A rise in the domestic value addition and technological depth in the manufacturing sector.
  • Raise in manufacturing sector growth to 12-14% per year.
  • Increase in the manufacturing sector’s share in the GDP to 25% by 2022.
  • Create 100 million extra jobs in the manufacturing sector by 2022.
  • Expanding the global competitiveness of the Indian manufacturing sector.
  • Creating required skill sets among the urban poor and the rural migrants to foster inclusive growth.
  • Having environmentally sustainable growth.

This program is destined to facilitate foreign direct investment and convincing Indian and foreign companies to produce their goods in India. Its key features are.

•    It is estimated that such facility of producing goods would increase the demand for employment in various sectors and would lead to better employment conditions.
•    This program is competent in attracting foreign currency to be invested in the Indian industrial sectors.
•    It would create a demand of skilled people in specific sectors, which would also create a requirement to train people in various sector and skills, to satisfy the demand of such industrial requirements.
•    It has already soared the position of India in the context of ease of doing business on its land. It has far more potential to take the India at much better ranking through this program alone.
•    It has cleared the vague picture of deciding FDI ratio in railways and defense sector and applied the determined terms in the form of this scheme.

YouTube Marketing and its benefits.

YouTube marketing is a strategy that involves creating videos and uploading them on YouTube to promote a brand or a product and gain more exposure. It helps companies boost traffic, increase their customer base, and reach new audiences.

Since YouTube’s 22.8 billion visits a month make it the second most visited site in the world after Google, it’s able to bring many benefits to businesses nowadays. The platform isn’t just a famous entertaining channel but a powerful marketing tool, and companies can develop YouTube channels for advertising. YouTube channels help get more views from new geographic, promote a product or a company, build a large customer base, and increase a brand’s sales volume. YouTube is also a famous educational platform. Companies can achieve greater exposure, which expands their customer base. By making detailed tutorials, live streams, guides, and lessons, brands can rank higher on Google. 

The platform can serve as one of the most effective marketing channels. Optimizing keywords in titles and creating tutorials, commentary, product reviews, Q&A, and video listicles allow businesses to achieve higher exposure and reach new audiences. Brands can’t predict who and when will access their videos. If the content contains the necessary keywords in the title and description, all people who look for information might stumble upon a certain video, stay on the channel, and buy the product it advertises. Besides, adding watermarks and company logos to videos enables businesses to improve brand awareness.

Benefits of YouTube marketing :

Heavy Traffic

YouTube is growing exponentially, with more than 5 billion videos consumed every single day. This is much more traffic than any other platform out there. Even if one don’t create many videos for own business, one can still easily reach an audience by advertising one’s content on other people’s videos. There is so much traffic on YouTube that it is  guaranteed to find potential customers as long as you cater to their needs. 

Higher Visibility on Google

By utilizing YouTube marketing, businesses are also increasing the online authority of their business. The more authoritative they are on Google, the higher their page will rank on the Google search engine result page. 

Higher Conversion Rates

If a picture speaks a thousand words, a video makes up for a million words. Moreover, videos can evoke emotion more than any other form of content. They take your messages from static text to dynamic and engaging, and bring your business to life. They also help to build trust and authority among people in a unique way. This entertaining and engaging form of content has the power to increase your conversion rate by 80 percent.

Multiple Video Types Another crucial advantage of YouTube marketing is the different types of videos you can create to showcase your brand online. The most common types of videos on YouTube are explainer videos, sales videos, social media videos, presentation videos

Understanding Artificial Intelligence(AI) and its Application.

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.

The ideal characteristic of artificial intelligence is its ability to rationalize and take actions that have the best chance of achieving a specific goal. When most people hear the term artificial intelligence, the first thing they usually think of is robots. That’s because big-budget films and novels weave stories about human-like machines that wreak havoc on Earth. But nothing could be further from the truth. Artificial intelligence is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks, from the simplest to those that are even more complex. The goals of artificial intelligence include learning, reasoning, and perception.

Application of AI in different fields.

Personalized Online Shopping.

Personalizing users’ experience has become the latest pantheon for all the leading tech giants. Ecommerce stores aren’t behind either, and have been the biggest platforms to implement the personalization domain of AI. 

Marketing.

One of the greatest artificial intelligence examples applications, Marketing, has been a key area for improvement and the latest trends in AI. With the growing advancement in AI, in the near future, it may be possible for consumers on the web to buy products by snapping a photo of it.

Social Media.

The most common use of AI in social media is for face verification and to detect facial features. AI in social media can be associated with big data and machine learning where deep learning is used to extract every minute detail from an image by using a bunch of deep neural networks. On the other hand, machine learning algorithms are used to design your feed based on your interests.

Agriculture.

The latest artificial intelligence applications in the form of image recognition identify possible defects in the crops through images captured by the user’s smartphone camera. Users are then provided with soil restoration techniques, tips, and other possible solutions to deal with the identified defects.

Video Games.

The gaming world is the best example of intelligent applications of artificial intelligence as it is at this platform where there are a lot of alterations in the purpose. AI is used for designing the game, developing the characters, and also frame the story to a certain extent.

Healthcare.

The Healthcare sector has been amongst the top adopters of AI technology. It boils down to the power of AI to crunch numbers fast and learn from historical data, which is critical in the healthcare industry. AI has taken a critical step in helping people with looking after patients as well. The automated bots and healthcare applications ensure proper medication and treatment of patients in the facilities.

Smart Homes.

The most advanced form of applications of artificial intelligence in the real-world are being implemented in homes, and are becoming smarter every day. Various devices like smart locks, smart switches, ect., are increasingly becoming compatible with various devices, and the application of smart homes is becoming more accessible to the general population every day.

Banks.

A lot of banks have already adopted AI-based systems or software to provide customer support and detect anomalies and credit card fraud. By tracing card usage and endpoint access, security specialists are more effectively preventing fraud. Organizations rely on AI to trace those steps by analyzing the behaviors of transactions.

Branding and its Components.

The Branding is a marketing process wherein the firm tries to create a unique image of the product in the minds of the customer and establish a differentiated presence in the market with the intent to retain the customer loyalty.

A brand is the name, symbol, icon, image or the combination of these which is intended to identify the goods and services of a particular seller or group of sellers and to differentiate them from those of the competitors. 

The branding is a comprehensive term and includes the following:

Brand Name: The brand name consists of a word, letter or the combination of words that are vocalized or can be pronounced easily. The brand name gives a unique identity to the goods and services of a particular seller and can be easily differentiated from the other brands available in the market. Such as Tata Salt, Usha Fans, Nike shoes, etc.

Brand Mark: A brand mark is the part of the brand that appears in the form of a symbol, logo, design, shape or distinctive coloring which can be recognized only through the site and cannot be pronounced. The brand mark increases the recognition of the brand. Such as, a symbol of Swoosh of Nike, Amul Girl of Amul Butter, Maharaja of Air India, etc.

Trade Mark: When the brand name and the brand mark are given the legalized protection such that no other firm can use it for its product then it becomes a trademark. Thus, the trademark is the protection given to the seller to use the brand name and the brand mark and prohibiting others from using it.

Trade Name: The trade name is frequently used as a synonym for either the brand name or a brand mark, but actually it is the name of the business, preferably the name of the organization itself. Most often, the trade name is used as a brand name, but it serves two purposes, give the identity of both the manufacturer as well as the product. Such as Godrej and Tata are both the trade names and are also the brand names for most of their products.

Patents: The Patents are the legal protection given to the new inventions pioneered by any business. Any firm can get its inventions such as new process, new product or the new machine patented so that an exclusive right to use it is obtained solely by the inventor. The patent confers the right to the inventor to use the new technology while prohibits the unauthorized persons for a fixed number of years from making the commercial use of the technological invention.

Copyright: The copyright is applicable in the case of books, dramatic, musical and artistic work and carries the similar meaning as that of the patents. The copyright provides protection to the work of an author so that no other person can copy it.

India to be among the Developed Nations in the next 25 years.

In his Independence Day speech on Monday, Prime Minister Narendra Modi said that India should take a pledge to become a developed country by 2047 – the 100th year of independence.

The prime minister urged citizens of the country to work towards achieving the “panch pran”, or five pledges, in the next 25 years. Apart from making India a developed country, the citizens should remove traces of colonial mindset, take pride in their roots, forge unity and inculcate a sense of duty, Modi said.

“We need to now move with a renewed focus and resolve for the next 25 years, and this can be made possible through the strength and determination of 130 crore Indians,” the prime minister said in his ninth Independence Day speech from the Red Fort in Delhi.

The World Bank currently classifies India as a lower-middle-income country, the second from the bottom of the four income groups it puts countries into—low, lower-middle, upper-middle, and high income. While the multilateral institution junked the ‘developed’ and ‘developing’ nomenclature some years back, a developed nation would still correspond with a high-income country. According to the latest World Bank statistics, India’s average gross income per capita, at $2,170 in 2021, was ahead of Nigeria at $2,100 and Pakistan at $1,500 but trailed Bangladesh at $2,620 and Bhutan at $2,840.

The Prime Minister said India must be a developed nation in next 25 years, terming it as an aspirational society. He appealed and asked for the support of the people to walk forward with him on these 5 pledges assuring that India will definitely be a developed nation in every front if everyone walks on the path of these 5 pledges.   

  • India will have to walk forward with very big resolutions. If we have to achieve the target of a developed nation then nothing less than this will matter.
  • We have to leave our servitude mindset from every inch, corner, thinking, and mentality. We don’t have to carry forward any reflection of our servitude in any form in the country and have to overcome this.
  • We have to be proud of our heritage which gave India its golden glory in the past.
  • We have to keep in mind our ‘…ekta and ekjutta (Unity and solidarity)… na koi apna aur na koi paraya (we belong to everyone and everyone belongs to us)… ek barat shresth bharat (one country, pride country).
  • Responsibilities of citizens in which even a Prime Minister is not excluded, because he is also a citizen first.

Jaipur : A beautiful tourist destination.

Jaipur is the capital of India’s Rajasthan state. It evokes the royal family that once ruled the region and that, in 1727, founded what is now called the Old City, or “Pink City” for its trademark building color.. The Pink City of India, is an exotic destination, to say the least. From royal palaces to peppy pubs and from regal forts to plush restaurants, the city offers a fascinating mix of attractions for an avid traveler. And let’s not forget the welcoming vibe of the city, a quality that’s inherent to Rajasthan’s imperial culture and heritage. 

The city is known for its beauty, and it is unique in its straight-line planning. Its buildings are predominantly rose-coloured, and it is sometimes called the “pink city.” The chief buildings are the City Palace, part of which is home to the royal family of Jaipur; Jantar Mantar, an 18th-century open-air observatory that was designated a UNESCO World Heritage site in 2010; Hawa Mahal (Hall of Winds); Ram Bagh palace; and Nahargarh, the Tiger Fort. Other public buildings include a museum and a library.

Some of the tourist spots and monuments to visit in the city are :

Amber/Amer Fort.

At a distance of 13 km from Jaipur Junction Railway Station, Amer Fort or Amber Fort is located in Amer near Jaipur. It is one of the best-preserved forts in Rajasthan, The architecture of Amer Fort is influenced by both Hindu and Muslim styles. Among the famous tourist places in Jaipur, Amer Fort was built using red sandstone and overlooks Maota Lake which is the main water source to the Palace.

City Palace.

City Palace, Jaipur was constructed between 1729-1732, in Jaipur as it paints the picture of heritage and rich culture. Sawai Jai Singh II has started the work of this palace, exclusively the exterior architecture of the building. Moving from Amber, he has moved to the Jaipur city because of the increase in water shortage problem which resulted in an inadequate supply of water to people.

Nahargarh Fort.

Nahargarh is one of three forts in the vicinity of the “Pink City” of Jaipur. Despite its prominence, the fort remained sadly neglected until recent years, resulting in visitors frequently overlooking it in favor of iconic and well-preserved Amber Fort on the opposite end of the ridge. Extensive restoration works and some exciting new attractions have revitalized the fort though, making it one of the top tourist places in Jaipur.

Jai Garh Fort.

Situated on one of the mountains of the Aravalli Range, Jaigarh Fort is a landmark structure in Jaipur. The strategically designed Jaigarh Fort was fundamentally built to protect the Amer Fort from any attack. Jaigarh Fort is popular for numerous reasons and the two most prominent are its mesmerizing architecture, which is a fusion of Rajputana and Mughal style, and for being the hub of artillery during the Mughal era.

Jantar Mantar.

Jantar Mantar is one of the finest monuments and striking creations by astronomers and architectures. It is a compilation of architectural astronomical devices which provided accurate astronomical results. It has even struck the modern approach of science. Jantar Mantar is the most well-known observatories amongst all the buildings formed during the sovereignty of Maharaja Sawai Jai Singh II.

Hawa Mahal.

Hawa Mahal was built by Maharaja Sawai Pratap Singh in 1799 and was designed by architect Lal Chand Usta as a ‘Rajmukut’. The Hawa Mahal was built specifically for Rajput members, and especially for women, so that the royal ladies could watch the daily drama dance in the street below, as well as have a beautiful view of the city from the window.

Central Museum

Central museum is also known as ‘Albert museum’ or ‘Government Central Museum’. This is the oldest museum of the city and was constructed in 1876 beneath the command of Lt. Swinton Jacob. Initially the building was a town hall. But on the order of Maharaja Madho Singh it was transformed into an art museum.

Journalism and its aspects.

Journalism is the profession and activity of investigating and reporting issues, events, current scenario, fashion and trends to the world audience in the form of writing for newspaper and magazines or broadcasting on television, radio and online media such as blogs and networking sites. This field or activity includes writing, designing, editing and photography. Journalists are the people who collect primary and secondary information and news and the product generated by such professionals are known as journalism. Journalism has played important and crucial role during elective democracies all over world and from there it has emerge as a professional identity which is called as journalists. Even today also journalists have unique status and role in the society. Journalism covers all information about individual, society, politics, organizations, government and business. News media are the source of information about public affairs.

Some of the aspects of journalism are:

Print Journalism

Print Journalism is the practice of investigating and reporting of events in newspaper, magazines or in printed form to a broad audience. Print journalism also covers cultural aspects of society such as arts and entertainment. Photojournalist often paired with a print journalist who takes photographs to tell the story using a medium of photographs.

Broadcast Journalism

Instead of printing the news, broadcast journalists report via television, digital videos, and radio. Broadcast journalism can be prerecorded or presented live.Broadcast journalists include news anchors, producers, correspondents, audio technicians, and more.

Investigative Journalism:

Investigative journalism aims to find out about the facts and presenting them in an unbiased form to the public. Many a time the investigators may find themselves in situations where the person is recalcitrant and not willing to share the information. These are the situations where investigators have to show their talents and gather the original information for the presentation of facts to the public.

Watchdog Journalism

Watchdog journalism refers to journalists gathering facts and using the information to expose the wrongdoings of people in power. Watchdog journalism is a key component of a democratic society. The journalists promote change and hold leaders accountable for their actions. Articles, documentaries, and radio shows shine a light on poor behavior to invoke positive change.

Reviews Journalism

Review writing is rather exciting, here the writer gets to state the facts about any event, object, happening or any person and then present his viewpoint on the same as a summary of his entire research or findings. It is based on research and experience of the writer.

Sports Journalism

Sports journalism is a specific segment that only covers sport-related news. It includes live sporting events, recaps, and stories about professional athletes. As the popularity of athletic competitions increased, journalists starting covering the events in newspaper columns. A sports journalist knows more than the average person about one or multiple sports. They can provide detailed insights and analyze sports-related data.

Political Journalism

Political journalists cover news related to politics, politicians, and political science. Political journalism is a key part of a democratic society. It aims to publish unbiased reports on government officials, policy changes, and supreme court cases. The goal of political journalism is to keep voters informed. Political journalists are experts in political science and strive to provide factual and honest information.

Trade Journalism

Trade journalism covers developments in the business world. These articles can be technical, analytical, or industry-specific. Publications by trade journalists often focus on commodities, like oil and gas. Or, they may report on specific sectors, like the finance industry.

Columns Journalism

Columns are like a personal blog where the writer gets to express his views on any subject of his choice. He can write humorous blogs or any type of area where he expertise. Columns are generally published on a weekly basis.

Feature Writing

Feature writing involves long blogs about the scope, depth or interpretation of any event, object or any subject of concern. It brings the topics and viewpoints to which were previously unseen to the limelight. The data is collected and the information is inferred by conducting interviews and consulting experts in the field. Feature writings are generally very useful and are award-winning blogs when the goals are achieved.