How to Use Professors as References

If you are just starting your career, and wondering whether it is appropriate to use a professor as a reference, relax. It sure is! Human resources staff and hiring managers receive resumes and applications from soon-to-be and recent graduates all the time. And, although they will understand your limited experience, they won\’t excuse you from the requirement of having great references.
Here\’s how to set the right conditions to make sure potential employers get high quality feedback from your professors.
Pick the right professor(s) – Hopefully, you have built a rapport with at least a few of your professors. Have you had one-on-one discussions with any of them? Which of them could vouch for your character, abilities and potential? Sophia L. Marshall, Cross-Cultural Career Coach and Speaker, suggests selecting two: one who taught a general course and one who taught a specialty course because they can both speak to different things for the job you are applying for.
Ask permission – This serves several purposes. First, he or she won\’t be caught off guard when the employer calls. And, it will guarantee you have the professor\’s preferred and accurate contact information. It also gives the professor the chance to decline being contacted. In a 2012, a Careerbuilder survey of nearly 2,500 hiring managers and 4,000 workers, 62 percent of the employers who contacted a reference said the reference didn\’t have anything good to say about the candidate.
Prep them for success – Even if you have a great rapport, the professor (and anyone who serves as a reference) will appreciate getting information that helps them provide quality feedback. Tell them what you are applying for, provide a copy of your resume and point out a few key points for discussion.
\”For example, for the professor who taught the general course you could say: ‘please highlight my leadership skills as I was the team lead on the recent (project name) project’,” Marshall said. “The key here is to talk about a general soft skill that you developed as a part of his/her class.” Your request with a professor of a specialized course would have a different focus.”
Ask that professor to highlight your knowledge in a few skills with correlations between what you studied and what the company is looking for,” she said. “It\’s good to be specific here, like a programming language, server knowledge or other type of technical skill.”
And when you choose a reference, choose wisely. What this person says about you can directly impact your being selected for a position. According to the survey, 69 percent of the respondents have changed their minds about a candidate after speaking with a reference. Of those, 47 percent had a less favorable opinion about the candidate while 23 percent had a more favorable one. So, the lesson here is that you can use professors as references.
And, although you can never be absolutely sure what they will say about you, you can set the conditions for a favorable outcome by making sure they are prepared and willing to be called.

Stop Searching for Jobs, Stop it Right Now!

I recently had the opportunity to sit on a panel in the business school of a local University to discuss the intricacies of job searching.  
The members of the panel were representing the highest profile companies in the region and all eloquently offered great tips and suggestions on myriad topics including:  crafting a targeted resume, how to work a career fair, online applications, interviewing and ultimately securing that dream job we all have been programmed to try to find. Afterwards, a very assertive woman came up to inform me that she had already put into place all of the tips that the panelist had given and she also had applied to over 40 jobs in the last three and half months, but found obtaining that dream job elusive. 
Then it hit me. Did she have 40 dream jobs? 
Was it just semantics or was there a clue here that might help solve her dilemma? So, I asked the recent graduate to tell me what her dream job looks like. She immediately started describing a company, its culture, the environment, the type of people she would be working with; nothing describing the responsibilities or job itself. I turned the tables a tad and asked her, 
\”What companies have this profile?\” 
For the first time in our conversation, she was stumped. Well, there is our answer folks.  While she was dream job-hunting, she should have been searching for the dream company. I have spent quite a bit of time thinking about this specific job seeker and moreover this topic since our encounter. It occurred to me that the tools we use now to find the right place for employment are drastically different from those used 20 years ago.
From a job seekers point of view, the gift of the internet has allowed for an easier application process. The other gift of internet job seeking is the wealth of company information at our fingertips. That being said, I can easily understand how the massive amount of data that is readily available could be overwhelming. The curse of the internet, when it comes to job searching is just that…we are programmed to dream job search with the unlimited view of job posting after job posting.
What happened to getting your foot in the door at the right company and proving yourself so that you can wiggle into the dream job at the dream company? Countless great professional careers start this way. It is easier to get the dream job if you are applying from within. Starting with the right company in a position that may not be ideal allows:  investments to be made, loyalty and pride to be built, obtaining a sense of greater good and ultimately career goals to be realized. Here are a few tips to help uncover your dream company utilizing the gift of the internet and social networks:
  1. Follow companies or organizations on Linkedin, find and Talent Acquisition Professionals and company leaders on Twitter
  2. Join the conversations and add value
  3. Utilize existing online connections to leverage face to face interactions with employees at desired companies
  4. Use sites like GlassDoor.com to research company culture
So, stop searching for jobs. Try searching for a great company with great people who mirror your values and get on board. The ultimate benefit is you will stop searching for jobs.
Steve Talbott is Talent Acquisition Manager at Enterprise Holdings Inc. He joined the company in 1992 as a management trainee in the Kansas City area and has held several operational and talent acquisition roles in the company since. Today, Steve oversees the internal and external hiring for Enterprise Holdings in St. Louis. 

Five Questions with an IT Professional from AITP

Professional associations can be a terrific resource for anyone starting out their career. An IT professional organization can also be a great way to keep up on changes in the industry. To find out more about the benefits of associations as well as other helpful information about starting an IT career, Bryant & Stratton College spoke with Barbara Viola, owner of VioTech Solutions and Co-Chair Chapter & Regional Support of the Association of Information Technology Professionals (AITP).
Q: What value can professional organizations provide to students or new graduates?
A: Joining a professional association, such as AITP can offer students and new graduates an easy way to network with those working in their industry; develop more knowledge about our industry and possibly even develop leadership skills. Our AITP students can join (or start up) a student chapter and be exposed to guest speakers within the field, participate in our annual NCC – national collegiate conference and compete for awards in a variety of IT disciplines, such as programming, database development, PC skills, .net, public speaking, etc. In 2013 we met in St. Louis, Missouri and had over 700 attendees from around the country, coming from as far away as Alaska. We also had many national companies in attendance recruiting graduating students with over 500 open positions! So, joining a professional organization can be a great way to gain valuable networking contacts either as a student or graduate, and to keep abreast of what’s happening in the industry, and possibly even get your first or subsequent jobs! They can also run for Chapter officer positions and develop leadership skills and add to their resumes.
Q. What kind of recent shifts have taken place in the field that changes the way IT professionals do their job? What about changes that have impacted the level or type of degree they need to be successful?
IT is all about change and that’s why most of us gravitated to this field – we love the constant change and how our jobs are constantly evolving. Social media, mobile communications, the cloud, VM ware – there are so many technology innovations that have and are occurring, that it is important for IT professionals to have a well-rounded education. We need to be prepared for the many changes that are occurring within the industry. While you are in school students should try and investigate areas of IT that could be helpful in your future; security, web development, and taking some business courses in finance, management skills, etc. will prove valuable as you gain experience and take on management level positions.
Q. What is the biggest skills or knowledge gap you’ve noticed in new graduates during their first 90 days of work?
If a student does not have experience their field, they are at a very distinct disadvantage with other IT students when they graduate. While you are in college is when you need to be exposing yourself to your future career. This is when you are able to decide if IT is the right career path for you and which area interests you the most. Students without this exposure tend to take longer to find a position and may be forced to accept whatever is open, rather than pursuing the specific area of IT they would like to work in. If I have two student applicants and one has worked in the field during college, I tend towards hiring the one with work experience. Why? They have shown that they know what is involved in working in a business setting in IT and are sure that this is the field for them. An added benefit is that their work experience often gives them the confidence to realize that they can be successful in their future career.
Q: How important are soft skills in the IT field? What are three soft skills employers want in to see in new hires?
My AITP Chapter just had their annual CIO panel and each of the five CIO’s who participated were adamant about the importance of soft skills in the employees that they choose to hire. One CIO actually told the audience that because skill sets are changing so rapidly, many of their job postings no longer include specific IT skills within the job description – they focus more on potential and how adaptable someone is to changing technologies. Taking a public speaking class while in school as one of your electives is a great way to develop a skill that you may find very useful to you throughout your career – it could also help you tremendously if you have thoughts of becoming a manager eventually. It is also important to have excellent listening skills, since a lot of what is done within a corporation is working in a team. You need to work well with others, listen to everyone’s ideas and be able to communicate effectively. We hear a lot about emotional intelligence and I can tell you that those IT professionals who are able to find and keep jobs throughout their career usually are very high in their emotional intelligence and working effectively within a team environment. Their emotional intelligence is more important than their expertise with a particular skill set.  If you ever want to reach the CIO level, these traits are much more important than any technology skill you may master.
Q: What advice would you give new graduates about starting an IT career? What about specific advice for other women who are thinking about entering the field?
A: It is a great time to be entering the IT field, and the outlook is very positive for our industry for the future. If anything, we are becoming more and more dependent on technology for every aspect of running a business. Women entering the field are in a great position in that there are not many of us and you can have a real advantage if know your stuff and are a hard worker. Your ability to do well in our industry has everything to do with your knowledge, and ability to work well with others. Employers want to hire you, since they want departments that are diverse and include both men and women.
Bryant & Stratton College Online offers several online degrees, including IT programs. If you are interested in learning about the degrees at Bryant & Stratton College, call 1.888.447.3528 to speak with an admissions representative

How Does Gambling Affect Your Business?

Although often not recognized, problem gambling is a significant workforce issue.  The effects of a gambling problem almost always spill over into the workplace and can potentially disrupt the livelihood of your business.
The Marion County Health Department Prevention Services is offering free on-site training workshops for employees and supervisors for businesses in Marion County.  The training session will answer these questions and more:
Why is problem gambling a significant workforce issue?
What are the signs of problem gambling?
What causes a person to develop a gambling problem?
How will I know if one of my employees has a problem?
What can I do if I find out an employee has a problem?
How can I protect my business from the effects of problem gambling?
Training sessions can be tailored to business needs.  Visit the Marion County Health Department website at http://www.co.marion.or.us/HLT/ad/gambling/prevent/workplace.htm or contact Lisa Miller at 503-981-2461 or lmiller@co.marion.or.us for more information.

A Few Low Cost Tips to Market Your Business

By Chemeketa SBDC

Every business owner is busy and has limited time and money for marketing, but it still needs to be done. Here are a handful of low-cost ways to spread the good news about your business.
  • Ask family and friends to help market your business. Educate them on the products and services you offer and tell them how they can help bring in customers — after all this close group of people wants to see you succeed.
  • Build a business referral network where you can find other business professionals who work within the same target market as you.
  • Attend meetings, events and trade shows to connect with other business professionals and attract new customers.
  • Offer to speak at an event. There are always groups who are looking for speakers that will interest their attendees. This does not have to be only to groups in your own industry but other businesses that can benefit from your expertise.
  • Volunteer in your community, or volunteer to be on the board of a local charity. You will meet a variety of people and attain a positive image for your business.
  • Use the press. Write a publicity article about your business or a local cause in which you are involved. In addition to the newspaper, there are several smaller local publications in which to advertise. Offer to write an article for them.
  • Put up posters and fliers on local community bulletin boards, at local businesses and in meeting places.
  • Offer informational brochures to educate your customers about your industry and the products and services you offer. Write a blog and become an expert in your field.
  • Collect email addresses from your customers. Produce a monthly or quarterly e-newsletter and use this as a way to stay in touch with your customers.
  • Give something away for free — have a contest or drawing to attract customers. Sponsor a local event by offering your product as a prize in a local contest.
  • Never run out of well-designed business cards. Give each person two, one to keep and one for them give away to your next customer.
  • Advertise on local websites not just on your own.

Graduate School Applications: What Do They Include?

While every program will have specific requirements, there are some common elements to grad school applications. When planning to apply to grad school, prepare to meet the following requirements for most programs:

Transcripts

You’ll need to send in your transcript from DU (and any other institution you’ve attended in the past) when you apply to grad school. Make sure to get your requests in to the Registrar’s office early so that your applications will be submitted and complete by the deadline.

Standardized Tests

A person behind a laptop writing on a tablet.Many grad programs require a standardized test, such as the GRE or GMAT, as part of the application package. Research ahead of time which test you may be required to take, if any, and begin studying early. Resources to help prepare for standardized tests include study guides, practice exams, and preparation courses, as well as information from the testing companies themselves:

Resume or CV

Your resume or CV (depending on your field) is the key document to highlight your academic achievements and relevant experience going into your program. Be attentive to whether programs ask for a professional resume or a CV.
A resume should be a short, effective summary of your relevant experience, usually no more than one page long. A CV, on the other hand, should be as long as necessary to include relevant information pertaining to your academic career, such as research projects, conference presentations, publications, and fellowships and grants you have been awarded.
If you are creating a CV using your undergraduate experience, make sure to have a mentor or advisor in your field review the CV to make sure it meets the standards for your specific discipline.

Statement of Purpose

A common element of the graduate school application is the statement of purpose or personal statement. For some programs, there might be a series of essay questions instead.
This document should inform the admissions committee about who you are, what has influenced your academic or career path so far, your professional or research interests, and how you plan to utilize that specific program to reach your future goals. When writing the statement, it’s crucial to plan ahead and start early, so that you can get feedback. These resources can help:
  1. The DU Writing Center
  2. Career and Professional Development: Schedule an appointment with us by visiting Pioneer Careers.
  3. Additional tips and samples are available at statementofpurpose.com

Letters of Recommendation & References

It is common for a program to request 3-4 letters of recommendation or references from past professors or supervisors. When reaching out to references, be sure to communicate as early as possible the deadlines, prompts, and what you would like them to focus on. Include your resume with your request as a helpful reminder of your achievements, and follow up with a formal thank you, as well as with an email letting them know your final decision of where to attend.

Worker Classification

Classifying a worker as an employee or independent contractor can be very confusing. However, misclassification can be costly to both the employer and employee. Learn the difference between the federal and state guidelines on what constitutes an employee versus an independent contractor, and the issues and legal ramifications that arise when employees are not correctly classified. Also learn about the resources available to help you in making the correct decision.
Date/Time: April 26, 10 am to 12 noon
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: No charge

Organize Your Business Systems for Fun and Profit

Have you ever torn your office apart looking for something vital?

Running a business is hard work—with a staggering amount of complexity. From financial documents and taxes to customer information and marketing systems, there’s a lot that can get lost without good systems for keeping track of it all.

We’re here to help

At the SBDC, we understand what it’s like to trying to keep all the balls in the air while watching your profit margin and keeping your customers happy.
By request, we’ve created a new class to help business owners get organized.

Organize Your Business Systems for Fun and Profit

A fun, fast-paced organizing class for entrepreneurs
In two hours, you’ll learn the ten best things to organize in your business to help you save time, make more money, and possibly save your sanity too.
Our instructor, Jennifer Hofmann, is a professional organizer with a decade of experience working with creative entrepreneurs to get their stuff and systems in order.

Dates and details

Tuesday, January 26 from 10am – 12pm
626 High St NE, Salem OR, 2nd floor, follow signs to classroom
Great coffee and fresh, warm cookies will be served.
Bring a notebook and pen.
Free parking available at Marion Parkade across from our building

Register today!

Sign up before January 22 and get a special price of $45!
Call 503-399-5088 to register.

Start Your Job or Internship Search NOW

Do you plan on having a job or internship lined up for June 2018?  Think if you get started looking in March you’ll be way ahead of the game?  Think again!!  Recruiting has started happening earlier and earlier every year as companies compete for the best talent.
There are currently postings in Pioneer Careers for positions that will start in JUNE.  What can you do to stay ahead of the game and not miss out on opportunities by waiting until winter quarter to get started?
  1. Set your preferences in Pioneer Careers.
  2. Attend fall recruiting events – to see the most current and comprehensive list, check out the Events tab in Pioneer Careers.
  3. Develop a target list of companies you are interested in and find out when their positions get posted.
  4. Set weekly goals for your job or internship search – view the process as a course and block time in your calendar to work on your search as if it were class time.
  5. Meet with your career advisor (call 303.871.2150 or schedule via the Appointments tab in Pioneer Careers) to form a strategy and learn about additional resources.
  6. Attend the Job Search Strategies workshop at 5pm on October 24th.

One negative employee can bring down others

A wealth of current research tells us that the most critical factor in controlling undesirable turnover and increasing retention of talented people are the skills of managers. People join companies but they leave managers. Satisfied employees are critical to the success of your business. If they’re not happy on the job, customers are not happy being with them.
So what do you do when you have an employee who is just not happy? Every business can have “the glass is half empty” person on the lookout for something to go wrong. You can recognize them: They spend the majority of the day in a negative slump and critical of everything from projects to people. And other people — once happy and motivated — are starting to gossip and criticize. Negativity is like the flu: It’s contagious. It’s also expensive. Negativity costs companies millions in terms of productivity.
So how do you deal with an employee whose negativity is starting to rub off on other people? Our first instinct may be that the person’s behavior is just about their “bad attitude” and try to ignore it. Not a great idea. This can actually fuel the fire by setting a culture of negativity. In fact, if we do nothing about the negativity, we are condoning the behavior and subsequently, endorsing it. You do need to take some action.
Often at the heart of a negative attitude are fear and uncertainty. Change is the biggest single cause of workplace negativity. Even if that new billing system is for the better, people will automatically ask themselves: What am I losing? For employees, change automatically equals the loss of something comfortable, and they will resist it.
Here are some simple steps for quelling the office critic, paraphrased from some great work by Chris Penttila, a freelance journalist.
1. Understand change from the employee’s perspective. Employees can put up with change as long as they can talk openly about it. Remember most negative people don’t know that they’re negative because no one ever tells them.
2. Find the fear, then focus on solutions. Teach negative employees to focus on offering solutions, not just criticism. Turning the griper into a solution provider gives them a genuine avenue to contribute.
3. Do some coaching. Work with the negative person on improving their attitude. Chances are, these people are complaining because they think they have good ideas that haven’t been heard.
Ultimately, employers can work too long and hard with some negative people when it’s better just to cut your losses, recognizing a bad fit. If there’s no improvement after three to six months, maybe it’s time to let them go (legally, documented, etc., of course). After you let a negative person go, talk with employees about the future of their workplace. It can be the perfect opportunity to take the pulse of your company culture.
Marcia Bagnall is Director of the Chemeketa Small Business Development Center and instructor of Small Business Management Program. The Small-Business Adviser column is produced by the center and appears each Sunday. Questions can be submitted to SBDC@chemeketa.edu. Visit the SBDC at 626 High Street NE. in downtown Salem or call (503) 399-5088.

Developing Your Business Plan

Covers the elements of a business plan and its purpose. Participants would come out with a basic outline for their business plan.
Date: Thursday, May 18
Time: 12:30 to 2:30 pm
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $59
Registration and Information: 503.399.5088

About Chemeketa SBDC

We provide the tools and environment for small business owners to make great decisions.

This entry was posted in Best Practices. Bookmark the permalink.

Upcoming Meetup! Social Impact Careers and Internships

Are you interested in making a positive impact on the world? Are you interested in an internship or professional career in social justice? The Meet Up for Social Impact might be the perfect place for you to jump-start your search for internships and jobs! This will be an excellent opportunity for you to connect with employers and promote yourself for positions in their organizations.
Here are a few tips to consider ahead of the Meet Up…
  • Be prepared. Login to Pioneer Careers and view the Meet Up for Social Impact in the Events section. Not only can you register for the event here (registration is open until the 24th of October), but you can also view a list of employers that will be there. It will be important for you to conduct research on employers you are interested in speaking with. Spend time on their websites, read more about the work they are doing in news articles and press releases, do research on the specific industry that they are in. The more you know about a company when you speak with their representatives on campus, the more impressive and polished you will look! There will be more employers added as we get closer to the event, so keep checking back to make sure you stay updated on who will be there. Here’s some helpful information on how to prepare and “work” an event like this one!
  • Practice your Elevator Pitch: Engaging with employers at this meet up will not be a formal interview. Rather you will need to be prepared for a quick conversation about you and why you’re interested in their company. This conversation often starts with a statement like, “Tell me about yourself.” The answer to this question is what we call the elevator pitch. You’ll want to give them a brief overview of your academic and internship experience, perhaps what your short and long-term goals are, and why you’re interested in working for their company. An elevator pitch is not easy, and creating an effective one will take practice. Please make an appointment with a Career Advisor to work on your elevator pitch, by using our online appointment scheduling feature in Pioneer Careers or by calling 303-871-2150.
  • Be yourself. Certainly connecting with employers can be intimidating, but remember that they are people just like you and I. They are here because they want to engage with students and alumni and they have an interest in working with DU students. While it’s normal to be nervous, remember that you are here for a reason and that these organizations want to hear more about you.

Do Homework to See How Labor Costs Measure Up

What are your labor costs? It’s an excellent question for any business owner, and one that should be asked on a regular basis. This number also should be tracked over time to understand trends and inform you when corrective action needs to be taken.
As your company grew, you probably added staffers to perform specific tasks — naturally. When you started, you might have had a one-person office that answered the telephone, kept the books, did the correspondence, billing, etc. As you grew, you may now have a bookkeeper, receptionist and a customer service representative. The same increase is likely on a manufacturer’s production floor or a retailer’s sales floor or a service company’s staffing patterns. And, on the surface that makes sense. Where once you had five employees supporting $50,000 in sales, you might have 50 staffers handling $3 million.
But a true test of your productivity is the percentage of the cost of sales that your labor requires. On a direct basis — the actual cost to produce or provide your service/product — the number should remain about even, and go down as you gain efficiencies with increased size. Restaurants, for example, often have labor costs that run around 30 percent. Service businesses, on the other hand might exceed 40 percent.
After your best cost level has been established, you need to make sure you keep within your goal. If you don’t know the average for your business, check with your industry association. If you have historical records, compare your actual costs with industry averages.
You would then compare your cost of labor to your revenues. For example, if the 5 employees cost you $12,000 supporting $50,000 in sales you have a 24 percent cost of labor to sales (12/50). But then you added full-time staff, managers, production, sales help, etc., for a total of 50 employees for total payroll of $1.2 million to support the $3 million in sales. Your cost of labor to sales has risen to 40 percent (12/30). That increase from 24 percent to 40 percent is the area that should be analyzed. There may be good reasons for it, but the key thing is that you know and understand the facts and the reasons behind them.
The raw numbers can be misleading or masking a management decision that needs to be explored. We need to be comparing percentage of increase (or decrease) of expenses to sales and personnel expense is a critical area for small businesses to consider. If you decide that you must “retrench,” be sure that you are working with all the facts.
Marcia Bagnall is Director of the Chemeketa Small Business Development Center and instructor of Small Business Management Program . The Small-Business Adviser column is produced by the center and appears each Sunday. Questions can be submitted to SBDC@chemeketa.edu. Visit the SBDC at 626 High St. NE. in downtown Salem or call (503) 399-5088.

Ready, Set, Start Your Business

Are you ready to start your business? Not sure if you have everything in order or you don’t know what you don’t know? Begin your business the right way.
This course covers the essentials needed to start a small business. Learn about:
  • business structure
  • business registration
  • licensing
  • taxes
  • miscellaneous rules and regulations
The information presented can help you eliminate mistakes before they happen. This fast-paced class is the perfect first step!
Time: 12:30 – 2 pm
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $49
Registration and Information: 503.399.5088

About Chemeketa SBDC

We provide the tools and environment for small business owners to make great decisions.

This entry was posted in Best PracticesStart-up. Bookmark the permalink

Two Hiring Trends that Will Affect Your Career

Each company solves the problem of staff shortages in its own way. Some develop tempting compensation packages and entice specialists from competing firms; others improve the system of training or invent special motivational programs. Each method has its pros and cons. A universal human resource management tool has not yet been invented. Leading world experts formulated the main directions in the selection of personnel, which will develop over the next couple of years.

Trend №1 – Passive Candidates Are in the Spotlight

In the modern world, most companies strive to find an employee for a certain amount of dollars as quickly as possible. Rare vacancies remain relevant for months. New employees were needed yesterday, so recruiters are no longer just waiting for feedback on posted ads, but taking the initiative in their own hands. About 85% of the audience for job search sites is “passive candidates.” They do not think seriously about the change of employer until they are presented with the opportunities and benefits of cooperation with another organization. John Sullivan, an HR consultant writes that:
“Instead of the resume, companies can work with the candidate’s profile in social networks, which will open the doors to candidates who are not actively searching for a new position.”
What Does This Mean for the Applicant?
  • A personal profile on Facebook or LinkedIn is a must have the next few years since they become the main source of hiring.
  • You no longer have to spend a lot of time on posting resumes on dozens of similar sites. It is enough to attend 1-2 of the most visited in your region.

Trend № 2 – Quality of Employment Forms the Brand of the Company

It is not important now what the organization says about itself, but it is decisive what people say about it. More and more employers come to the realization of this principle and are serious about working with the brand. In conformity with LinkedIn data, which were collected by interviewing more than 3,800 employees of HR departments around the world, in 2015 the development of the employer’s brand was a priority for 62% of companies. 59% of companies significantly increased their investments in relevant activities. In the last two years, this figure continued to grow and now this indicator does not lose its relevance.
For an Employee, This Means the Following.
The principle “the best work for the best” not only has not lost its relevance but is successfully implemented in the life of the absolute majority of companies.
Secondly, directly during the interview, focus the attention of the recruiter on the fact that you plan to grow inside the company. This does not mean that you have to dream about the SEO’s post. You can successfully build a horizontal career.
Third, allocate time and investment in the formation of a personal brand. Declare yourself in a professional environment as an expert, and your chances of getting into the dream organization will increase substantially.