Maximizing Contact with Customers After a Sale

By Chemeketa SBDC

Right after your customer buys something from you is the perfect time to give them love and attention. Don’t let them fade away. Be sure to remind them how great it was to buy from you (and not from someone else) and how pleased you were to have them as a customer. Here are five ways to do that, how many more can you add to this list?
• Congratulate them. Better than thanking them, a congratulatory “wow, you made a great choice!” or “congratulations on your new membership” lets them know not only that you appreciate their purchase, but that you approve of their decisions.
• Send a thank you that’s interesting and different. Instead of a regular thank you card, use something else that can be sent through the mail such as an envelope containing puzzle pieces. Or a small box with a surprise in it. Make the thank you memorable in some way.
• Ask another staff member to come over and thank the customer at the point of sale. A manager is best here, but any other staff member will do. This lets the customer know that the whole team appreciates the purchase.
• Create ways for customers to let their friends know about the purchase. This is easy these days with social media. But you can go beyond that by having a wall (a real one or a virtual one) where customers can post pictures of themselves with your products. Or space on your website for customers to pose with you and your service providers. Think of ways you can make your customers the stars of their own shows (and yours).
• Have exclusive events that only your best customers are invited to, and make sure they know that not just anyone has been invited. Offer tasty snacks and entertainment.
Please email me your great ways to keep contact with your customers post-sale, and I’ll write them into another column soon.
Marcia Bagnall is Director of the Chemeketa Small Business Development Center and instructor of Small Business Management Program . The Small-Business Adviser column is produced by the center and appears each Sunday. Questions can be submitted to SBDC@chemeketa.edu. Visit the SBDC at 626 High Street NE. in downtown Salem or call (503) 399-5088.

Group Therapy for Social Media

By Chemeketa SBDC

Join us for a monthly group-advising session where you:
  • Bring your questions about website strategies, social media, online marketing, and sales writing
  • Learn from other awesome business owners
  • Benefit from group brainstorming about your questions
  • Set marketing goals for the coming month
  • Meet the third Thursday of the month (January through June)
There’s no cost to attend.
Date: January 19, February 16, March 16, April 20, May 18 and June 15Time: 3 to 4:30 pm
Location: Chemeketa Center for Business & Industry
626 High Street NE, Downtown Salem (free parking at Marion Parkade)
Cost: No Charge
Information: 503.399.5088

To Write or Not to Write: Things to Know about Cover Letters

So you’re getting out there on the job market. Good for you! You’re ready. You have a great deal of education behind you. You even managed to get authoritative references. You may lack job experience, but that’s something you’ll gain. Now, there’s a particular aspect of job applications that most people are struggling with: the cover letter.
The cover letter will be your secret weapon to landing an interview. If the resume gets the interest of a potential employer, they will proceed with the cover letter. The impression it leaves is crucial for the interviewing decision.
Many postgraduate students are wondering: “What do I write in the cover letter? Is there something I’m NOT supposed to write?”
We’ll help you figure this out. 
  1. Long Paragraphs – To Write or Not?
Not.
Hiring managers don’t have much time to go through all job applications they get. They want to skim through your cover letter and understand what it’s all about. Long paragraphs make that difficult.
Think: how do you like your blog posts? If you’re like most other Internet users, you prefer brief, clear paragraphs that keep you engaged. A post with long paragraphs looks like an endless chunk of text and quickly loses your attention. That’s exactly how a hiring manager feels when they see that in a cover letter.
What to write?
Short paragraphs of 5-6 lines, with up to three sentences in each. In this context, you might be wondering how long the cover letter should be. One page at max!
  1. How about Obvious and General Statements?
My skills, education, and experience make me an excellent fit for this job.”
Don’t write that. First of all, it’s an obvious statement. If you’re applying for the job, you clearly believe that you’re a good fit. The statement is also very general, since it doesn’t explain how you’re an excellent fit.
Try something more specific and less obvious. “The Master of Accountancy program in the Daniels College of Business helped me gain all skills and experience for the position as a chief accountant for your firm.”
How is that better? It shows a specific strength – your education. It also shows you’re crafting the cover letter for this job; you’re not sending the same text you’ve used before.
  1. Should You Mention Your Flaws?
You know that your limited experience is a drawback. That’s why you’ll focus on the strengths, just as you’ll do during the interview when they ask you about the lack of experience.
During the interview, you’ll say something like: “Yes, I may lack impressive experience, but I am highly educated and my connections help me gain industry insights.”
Do you include something similar in the cover letter? No!
Focus on your existing strengths, experiences, skills, and talents without mentioning the flaws you’re trying to make up for.
  1. The “Me Me Me” Talk
When you’re writing a cover letter, you’re focused on conveying your talents and personality. That can easily lead you to a serious mistake: making it all about you.
Yes, the cover letter should express your personality and indicate all your skills. However, it should not be all about you and the things you’re looking for. The employer has a different question to mind: what can you do for them? That’s what your cover letter should answer.
Remember: there is a fine line between being confident and leaving an impression as an arrogant person. The all me talk is a bit tricky to avoid. You have to sell yourself, but you mustn’t oversell yourself! Throw in some lines to show how the employer will benefit from hiring you.
If it’s hard for you to find the balance between confident and arrogant, you can go through essay writing services reviews to find a writer who can help you with that.
  1. The Money Talk
Many job applicants have this question: do they mention the salary they expect in the cover letter? The answer is simple: no! You don’t talk money in the job application.
If the salary was mentioned in the job ad, the mere application means you agree with what they offer. If it wasn’t mentioned, ask around to find out how much this company pays. If you think you can get a decent salary, apply. Whatever you do, save the money talk for the interview.
These were answers to the most common to write or not to write questions related to cover letter. Hopefully, they bring you closer to your perfect cover letter, which will definitely improve your job search game.

Competition is Good

By Chemeketa SBDC

Do you sometimes wish your competition would just go away?  That you could be the only business in town that does what you do so you don’t have to worry about gaining or keeping customers? What if I told you that having competition can actually make your business stronger?
Whether it’s directly or indirectly, business owners almost always have to compete for their customers and then to retain those customers. And in an age of online shopping, the competition is both local and global. But, believe it or not, competition can be a good thing. It can help you understand your niche, it can show you where you are weak, it can motivate you to improve, and it can lead to unexpected partnerships. The key is to see your competition as an ally (of sorts) rather than an enemy.
In other words, competition doesn’t always have to be about winning and losing.  It can be about growth and learning, building and partnering. How would it feel to see your competition as there to help build your business? How would you do business differently if you believed that both you and your competitors can be profitable, that no one has to lose?
Here are a few things to think about the next time you look down the street, across town, or on the web to see what your competition is up to:
  • What do you know about your competitors? What are their strengths and weaknesses?  How long have they been in business?  What are they particularly known for? How might you support them? Be open to discovering you have immense respect and admiration for those you have been competing “against.”
  • Do you know what sets your business, product or service apart from theirs? Use this information to get clear about your target market and how it differs from your competitors’.  Perhaps a potential customer is really a better fit for your competition: are you willing to refer them so your customer gets what they are really looking for?
  • Make a list of five reasons customers should choose your product over your competitions’ without putting your competitions’ product down. If you have to spend energy making another business look bad, you don’t have that energy available to tell your potential customers why your business, product, or service is the best possible choice for them (assuming it is). Besides, it’s not very becoming either.
  • Be honest with yourself about how your competition is better than you.  Is their product superior?  Do they have better customer service? How can you learn from and emulate what they do well? Are you willing to ask them for help?
  • How can you collaborate with your competition to create win-win situations that lead to greater profits for you both? Be willing to make referrals to your competition as appropriate and don’t be afraid to play nice in the sandbox; you never know where a positive relationship with your competitor might lead.

Running a Profitable Business Using QuickBooks 2016

By Chemeketa SBDC

A profitable business with improper cash flow can mean the death of a business.  Join us to review important topics you need to know for cash flow management and analysis.
Each class is on a Thursday morning from 8:30 to 11:30 am in the Computer Lab at Chemeketa’s Small Business Development Center. Each sessions costs $149. Join us for a hands-on, practical class using QuickBooks 2016.
Thursday, April 20
QuickBooks – Understanding Cash Flow
Why am I profitable but have no cash? This session will cover:
 Understand Financial Statements
 Analyzing the Cash Flow Statement
 Choosing Profitable Tactics for Cash Flow
Thursday, April 27
QuickBooks – Estimating and Invoicing
How can estimating improve cash flow in your business? This session will cover:
 Estimating Job Revenue & Expenses
 Invoicing & Collecting for Work Done
 Tracking Jobs for Better Decisions
Thursday, May 11
QuickBooks – Receivables & Payables
How can I manage receivables and payables profitably? This session will cover:
 Setting Up Customer & Vendor Records
 Tracking Receivables & Payables Effectively
 Collecting Receivables
Thursday, May 25
QuickBooks – Tracking Time & Payroll
How do I pay employees and payroll taxes on time and legally? This session will cover:
 Setting Up Payroll & Employee Records
 Paying Employees & Payroll Taxes Accurately and on Time
 Tracking and Billing Time Worked
Thursday, June 8
QuickBooks – Inventory Management
How can I manage inventory and not let it manage me? This session will cover:
 Setting Up Items for Detailed Information
 Purchasing & Selling Items Effectively
 Tracking & Adjusting Inventory without Overwork
Thursday, June 15
QuickBooks – Reports
How can I get accurate and timely feedback on results? This session will cover:
 Using Standing Reports for Management, Investors, and Lenders
 Creating Customized Reports for Management
Thursday June 22
QuickBooks – Budgeting
How can I plan for the future and track my results? This session will cover:
 Using QuickBooks only
 Using Spreadsheets & QuickBooks
 Tracking Results Compared to Budget
Date: Thursdays, April 20 – June 22
Time: 8:30 to 11:30 am
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $149 each session
Registration and Information: 503.399.5088

The Best Employee Benefits and Perks

If you are an employer who is looking to attract the best talent, you need to be willing to offer a variety of benefits and perks. If you are not willing to do this, that talent is likely going to work for other employers who do. It is a well-known fact that the companies that offer the best employee benefits and perks tend to have the happiest and most productive employees. This is because those employees actually feel appreciated by their employers, and this encourages them to work to the best of their capabilities. Let’s take a look at some of the best employee benefits and perks you can offer. 
  • Personal Time – Some companies offer unlimited personal time for their employees. There are always going to be emergencies that pop up from time to time, and they are going to need time to deal with these emergencies. Sometimes, they just need some time off to avoid burning themselves out. Personal time doesn’t need to be paid time off, but it is nice for employees to know that they can take time off without getting into any trouble for it.
  • Profit Sharing – One way that you can show your employees how much you appreciate them is to offer profit sharing. This can be in the form of a quarterly bonus, a year-end bonus, etc. When employees are directly sharing in the profits, it gives them more of an incentive to work even harder, because they know that the harder the work, the better the profits are going to be in the long run. You will start seeing even greater profits when you give your employees a cut.
  • Health Checks – On top of regular medical benefits, you may also want to consider offering health checks, including regular eye examinations and vision tests, hearing tests, etc. “The health of your employees is important, and the more you can do to help them stay in good health, the better off they are going to be, and the better off your company will be because your employees are healthy and happy. These services can be offered right at the workplace, so employees don’t have to go anywhere,” says Saba Khodadadian.
  • Gym Memberships – There are many reasons to offer gym memberships to your employees. For one thing, it is a freebie that they will really appreciate. Also, it is going to help to keep your employees healthy and in good physical condition, which is going to show in their performance on the job. Encourage the use of gym memberships, as well as employees working out together in order to create better bonds with each other.
  • Encourage Volunteering – Not only should volunteer work be encouraged, it should also be rewarded. If you have employees who volunteer, or you would like your employees to do more volunteer work, a good way to encourage it is to offer them paid time off for their volunteer work. Some employers also offer a cash bonus that employees can use to donate to the charities of their choice, or the employers will make donations on behalf of their employees.
  • Intern Housing – If you take on college students as interns, you might want to consider offering them free housing. Since internships are unpaid positions, your interns may not have a lot of money, and may not be able to easily afford accommodations, especially if they have to go out of town to work with you. They will really appreciate it when you are able to offer them a place to live during the internship, free of charge, and then they can concentrate on the job at hand, and not worry about how they are going to live.

Keep motivation for your business growing

By Chemeketa SBDC

Small business owners are required to wear many hats, often at the same time. It is not uncommon for the business to drain you of energy and motivation, regardless of how much you enjoy it. When that happens, remember these tips to help you remain motivated in your work and living.
Find your passion. As you reflect ask yourself, “Why did I start my business in the first place?” When you tap into the real motivation that’s driving you, you’ll become more eager to take action. Staying focused on this purpose will feed your imagination, and drive and enthusiasm.
Appreciate your customers. Customers are the reason you have a business. If you empathize with them, understand why they seek out your products and services, your customers will notice, patronize you, and bring you more customers.
Set honest goals. A critical step to remaining motivated setting reasonable and achievable goals for yourself and your business. Create a list of goals that are both longer and short term. Then prominently display your short term list, along with an inspirational quote, in a place you can see them, so that you are reminded to strive for them daily.
Schedule your days logically. There are certain times of the day that you are going to always be more productive than other times. Get to know your most successful work schedule and then plan your days carefully to make the best use of that time. Once you establish a daily rhythm, you will stay happily motivated by your work.
Limit distractions. Distractions are one of the most problematic things when it comes to staying motivated. Keep your work area clean and organized, check your email, Facebook and other distracting sites on a specific schedule, with designated times to keep these manageable.
Treat your team with respect. No business grows without a team and the business owner is the team leader. At its simplest, a wise truism emphasizes that if you keep doing what you’ve always done, then you will keep getting what you’ve always gotten. If you want your business to grow, then you need to motivate it.

Ready, Set, Start Your Business

By Chemeketa SBDC

Are you ready to start your business? Not sure if you have everything in order or you don’t know what you don’t know? Begin your business the right way.
This course covers the essentials needed to start a small business. Learn about:
  • business structure
  • business registration
  • licensing
  • taxes
  • miscellaneous rules and regulations
The information presented can help you eliminate mistakes before they happen. This fast-paced class is the perfect first step!
Time: 12:30 – 2 pm
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $49
Registration and Information: 503.399.508

What to do if You are Injured on the Job

Do you know what to do if you are injured while on the job? After any injury, it is important to follow certain steps to make sure that the injury is properly dealt with. It may only seem minor, but the injury could be a lot more serious than you know, and you need to make sure that you know your legal rights when it comes to dealing with workplace injuries. Let’s take a look at the steps you need to take if you are injured in the workplace.

1. Report the Injury

If you have injured yourself while on the job, it is important that you report the injury immediately. If you are unable to do so, someone else should report the injury on your behalf. At the very least, report to your supervisor to let them know that you are injured and that you need to seek medical treatment. Also, in order to receive compensation if you need to miss time or incur other expenses due to the injury, the report must be filed within 90 days of the date of the injury.

2. Get First Aid

Before leaving the workplace after an injury, make sure that all first-aid has been properly seen to. “For instance, if you received a bad cut, it should be wrapped, and a tourniquet used to slow the bleeding until you can get to the hospital. Avoid taking any medication unless it is specifically prescribed by a physician. First-aid should be performed by an employee or supervisor who has had official first-aid training,” says Dr. Leon Reyfman

3. Visit a Doctor

The second thing you need to do after being injured on the job is to be examined by a medical professional. You need to find out how serious the injury is, and what needs to be done in order to treat it. If the injury doesn’t seem serious, you can make an appointment with your personal physician. If you need immediate medical treatment, you may be required to visit a hospital or a clinic. This will need to be documented in order to begin any claim for worker compensation benefits.

4. Get the Accident Report

You need to have a copy of the accident report for your own files. If you have prepared your own accident report, make a copy for yourself. That way, there can be no discrepancies when you are filing your claim for worker compensation. There should be at least three copies: one for you, one for your employer, and one to send off to the worker compensation board.

5. Follow All Medical Advice

If you have been ordered to stay off your feet after an injury, stay home and keep your feet up. If you are prescribed medications, take them. If you do not follow the advice of your physician right to the last letter, it could mean that you won’t get all of the compensation that you deserve. The last thing you need is to be seen being active when you are supposed to be at home resting.

6. Don’t Milk It

Too many people use a minor injury as a means to get a lot of additional benefits, time off from work, etc. Don’t think that employers don’t know when their employees are doing this. All they have to do is read the accident report and reports from your doctor to know just how serious the injury is, and if you are trying to scam the system, it could very well end up backfiring on you. Take what you are entitled to if you need it, but don’t go overboard, because an employer will usually know when you are crying wolf.

Crafting Your Personal Brand

Whether you realize it or not, everyone has a personal brand. The ubiquity of social media today makes it relatively impossible to fly under the radar. The question is whether or not you take the time to actively cultivate and shape your personal brand and persona. If your online presence is entirely social, you probably don’t need to spend quite as much time or effort into shaping it. However, if your job or industry relies heavily on an active online persona, you’ll want to take the time to deliberately cultivate a strong personal brand.
To start crafting your personal brand, begin by simply Googling yourself. Regularly run these searches or better yet, set up a Google alert to notify you anytime you have a new online hit. Maintaining a personal website is another great way to ensure you are in control of the message when someone else searches for you. Your website doesn’t need to be fancy or robust, but should include links to your social media outlets, a copy of your resume, a sampling of your portfolio or work (as applies to your industry) and a professional headshot.
Create and share meaningful content. Articles, tweets, or anything else you might share online is a great way to stay relevant and build your brand. However, don’t tweet just to tweet. It is tempting to just continually publish to stay at the top of someone’s feed or mind, but it is important that your content has substance and be worthwhile. If you don’t have anything of your own to share, consider highlighting another source’s article or post as a way to stay active without diluting your credibility.
Most importantly though, be authentic. People are drawn to others that the feel they can relate to and more so, that they can trust. Before you launch a “personal brand campaign” be sure that you understand your objectives and reasons for doing so. Take time to research the online presence of your industry peers and try to network to learn what has worked (and hasn’t) for them—your online self will thank you for it!
Are you an alum or current graduate student? If you are interested in learning more about how to create and maintain your personal brand, join the Alumni Professional Development Series on Tuesday, June 20 from 6:30-8:00 pm for their Personal Branding event. For more information and to register, please click here.

Getting Paid for What You Do

By Chemeketa SBDC

It doesn’t matter what type of business you operate, making sure you get paid on time and as seamlessly as possible is critical to your success and survival.
Tough economic times often lead to slower customer payments. Businesses allow customers to buy on credit so they can make more sales. Unfortunately, granting credit to customers has costs and risks. If collecting customer debts is becoming an issue for your cash flow, it’s time to take a hard look at credit policies and establish collection procedures that encourage prompt payment.
Reviewing your accounts receivable is the first step. Accounts receivable is a term used to describe the quantity of cash owed to a business by its clients and customers. From there, you need to contact the customers and ask for payment. This is not easy for most business owners.
You need to consider the relationship and desire for future business with the customer. You need to examine your client list on a case-by-case basis. It is important for small-business owners to keep in mind that most customers are not delinquent on purpose. Some customers run into financial issues, like a job layoff or major medical illness. In some instances, the customer may simply have an inattentive accounts payable department that needs repeated prodding to make its payment obligations. A personal phone call with the customer is often the best first step in collecting a past due account. Sometimes this call will identify the problem and a reasonable payment solution can be outlined.
Small business owners essentially have two options to tackle collection issues — going after customers who owe you money on your own or hiring a collection agency. For those business owners looking to keep the process in-house, you will save money, but remember, more of your time will be delegated to going after those individuals who have not yet paid. You need to determine if you have the manpower and the time required to be efficient in these processes.
On the other hand, you can hire a collection agency, which is trained for just such matters. You need to determine if the fee you will pay for this professional service is worth the time it will free up; allowing you to focus on the business at hand. So, which option is better?
In looking for a collection agency, keep these items in mind:
• Search for a collection agency that is familiar with your line of work and knowledgeable in working with a business your size.
• Get references from other small businesses you are familiar with on the debt collection agencies you are considering.
• Make sure the agency you end up hiring abides by the Fair Debt Collection Practices Act.
• Make sure the collection agency you choose has errors and omissions insurance, which protects both you and the collection agency should the debtor want to sue for unwarranted efforts to collect.
• Check on the collection agency’s past success ratio.
In the event you decide to keep the collection process in-house, there are some guidelines you should consider following, including:
• Remember that the individual or business you are attempting to collect from is still considered a customer, so treat them with the respect normally given to your customers.
• Train those employees who will be doing debt collection on how to treat customers.
• Make sure you have a solid collection policy in place.

Get Your Business Online

By Chemeketa SBDC

Can your business be found online? Are you struggling to choose and use social media? Does your website reflect who you are and what you offer?
This workshop is an overview on crafting an effective website, choosing and using the right social media for your business and setting up your business with Google.

3 dates, 3 locations
9 am to 11 am
$59 each session

DallasMonday, July 10
Chemeketa Polk Center, 1340 Holman Avenue (Room 108)
Register for this event online or call 503.399.5088
WoodburnTuesday, July 11
Chemeketa Woodburn Center, 120 E Lincoln Street (Room 207)
Register for this event online or call 503.399.5088
McMinnville
Wednesday, July 12
Chemeketa Yamhill Valley Center, 288 NE Norton Lane (Room 105)
Register for this event online or call 503.399.5088
What we’ll cover:
1. Your Website | Information and Engagement
You own your content, have control. Google likes fresh content, must update regularly
> Defining your goals
> Optimize for search
> Essential elements
> Basics for build/hosting
Summary of Tips for an Effective Website
> Content/copy
> Images
> Calls to action
> Checklist
2. Social Media | The Top 6
How do you choose what’s right for you? Know what your audiences are using. You may have to “pay to play”
> Facebook
> LinkedIn
> Twitter
> Pinterest
> Instagram
> Google+
Recommendations
> Pros and cons for each
> Images and elements
> Frequency of posting
> Boosted posts vs. ads
Google your business | Overview
> Reference and how to
> Set up your business to be found
Wrap Up and Questions
Handouts of reference guides/links and checklists to use
You’ll walk away with plenty of ideas and tips you can use right away, as well as reference guides and how to’s to build your online presence.

Speaker bio

Jennifer Larsen Morrow, president of Creative Company, an award-winning marketing and branding firm in McMinnville, has helped hundreds of organizations boost marketing results for more than 35 years. In presentations and workshops she motivates and delights local, regional and national audiences with her energetic style, fresh ideas, case studies and proven tactics. She’s been called “a brand guru extraordinaire,” “brilliant,” “strategic” and “engaging.” Morrow digs into the challenges and benefits of being online, building an effective website, and using social media as part of today’s marketing program.

The Best Way to Figure Out if a Company’s Truly Committed to Diversity and Inclusion

The Best Way to Figure Out if a Company’s Truly Committed to Diversity and Inclusion was originally published on The Muse, a great place to research companies and careers. Click here to search for great jobs and companies near you.
You want to work at a company that genuinely values diversity and inclusion, but it can be hard to separate reality from myth. How do you know if your prospective employer authentically believes in these values, or is just saying so to score PR points?
There are things you can look for as a job applicant. I know this for a fact, because it’s literally my job to give diversity in the workplace a lot of thought.
I’m the Head of People Development and Inclusion at Lever: We’re a tech company with a roughly 50:50 ratio of women and men, a management team that’s 53% female; a board that’s 40 % female; a technical team that’s almost half female, and company that’s 40% non-white. I don’t just share these numbers to brag (though, yes, they make me proud!), but to make the point that none of this happened by accident.
We weren’t always as diverse or as inclusive as we are today, we had to take specific steps to build our team. Meaning, when you’re looking for a new job, you can look at what organizations are (or aren’t) doing, and gauge how committed they are to diversity and inclusion (D&I).
Here’s how:

1. Before the Interview Process

I always recommend people scrutinize job descriptions—not just the one you’re applying for, but at least a few others. This will help you get a feel for the company culture, tone, and how they think about the value that their employees can bring.

Research shows
 that some companies subconsciously default to language that appeals to one gender over another—and so, reading about multiple roles can help you looks for patterns.
Go beyond the jobs page as well, and assess the company’s website, employee, and social media profiles. Are there any signs that speak to their commitment to building a diverse and inclusive workplace? How involved do they seem in the broader community? Don’t rely on images alone, although those do send a message about the company’s sensitivity to featuring underrepresented minorities.
You can also take the pulse via sites like Glassdoor, (before you do that though, here’s some advice on interpreting online reviews).
Remember, they’re often written by people who either have an overwhelmingly positive experience, or an absolutely terrible one. For women, there’s a review portal called InHerSight that assesses companies as places to work for female employees, based on 14 different criteria.
Next, look at the company’s leadership team (and, if applicable, the board of directors). You can do that through their own website, or by checking out other sites like

Crunchbase
, or even searching news articles (for instance, Starbucks’ recent board additions were covered in the press).
Finally, find out if the company’s disclosed any demographic information. Larger organizations may periodically publish statistics, but even smaller companies are beginning to be more open about their workforce composition.
All of this information can help inform your decision whether or not to apply, as well as the questions you’ll ask if things move forward.

2. During the Interview Process

So, you did all of your research, and you’re feeling pretty good about the company—or maybe you’re still not entirely sure how they live up to their values. You can learn a lot as you move ahead in the process.
Start by considering your interview panel and the range of people with whom you interact during the process. While it’s tough for any company to evenly support diversity within every function, if every single interviewer looks, thinks, and talks the same, it doesn’t bode well for the organization’s self-awareness around diversity and inclusion.
Next, don’t be afraid to ask questions. Probe to identify success stories of employees from underrepresented groups who have risen in the ranks during their career at the company. The more examples you can find of diverse individuals succeeding and being publicly rewarded or acknowledged for that success, the more encouraged you should feel.
A question on that topic looks like this: “What type of people at your company get promoted and how are they celebrated?”
Flat out ask at least one of your interviewers what the company does to help people from different backgrounds and underrepresented minorities feel welcome and empowered. Pay attention not only to their answer, but how readily they discuss the topic.
If it’s a stretch for them even to address the question, that’s a sign the issue isn’t yet top-of-mind. If the company’s made a meaningful commitment to D&I, then every employee should have the visibility to answer your question with confidence.
Inquire about the role of employee resource groups (ERGs) at the organization today: which ones are in place already, how active they are, and what the policy is for starting a new one if you were interested in doing so?
And remember, company benefits speak to inclusion as well: For example, a company without paid parental leave is making a statement about how accommodating it can be to new parents.
Your best bet is to discuss specific questions around flexibility and benefits with someone from HR once you have an offer. This gives you both the opportunity to find the answers you’re seeking—and some leverage to negotiate.
Ultimately, the best diversity and inclusion initiatives are a mix of top-down and bottom-up. Sure, company leaders are on the hook for creating the conditions that allow all employees to thrive, but recruiters and recruiting leaders are on the hook for creating an interview experience that reflects their company’s culture and passion for diversity and inclusion.
If you see a red flag at a potential employer, commit to being part of the solution by asking the tough questions. Given public awareness of the importance of D&I, there’s never been a better time to get it right.

The Trouble with the Low-Cost Game

By Chemeketa SBDC

Don’t have enough customers so it’s time to lower prices, right? Well, maybe. You may be tempted to do this in your business, especially if a competitor has lowered prices. But you run the risk of lowering yourself right out of business.
Carefully consider other options; perhaps there are better ways to remain competitive. And if you need to lower prices, do so with a clear idea of where that might take your business.
• Review each step of your supply chain, from your vendors on through to your customers. Why are there not enough customers? Are you losing current customers because they’re dissatisfied? Chances are there’s more to it than your prices. Find the areas of weakness and shore them up.
• Find ways to cut costs where your competition can’t. This increases your margins and consequently your cash. If you need to cut prices as a last resort, you’ll be sitting in a better position. You may think you’ve cut costs to the bone, but take another look.
• Examine your business model. Are there strategic changes you can make instead of tinkering with pricing? Are your current offerings what the market really wants? You may have a problem with what you’re selling instead of how much you’re charging for it.
• See if you can raise prices in a complementary service or good if you need to lower them on a core good or service. A coffee shop might leave the coffee pricing alone, but slightly increase prices for pastries. This results in the same revenue per customer. On the surface it appears as if you are competitively priced, but you’re not paying the penalty for those low prices.
• Selectively lower prices for only some of your customer base, or for only a limited time as an incentive. Make sure that what you gain (in customer loyalty or in increased purchases of ancillary goods) makes up for the loss from the price reductions. Be strategic about this.
• Have a clear idea of just how low you can go, if you choose to engage in a price war. Know your limits. Remember that smaller businesses will lose this arms race much faster than larger and better capitalized businesses.

QuickBooks Online

By Chemeketa SBDC

The purpose of this course is to familiarize users and prospective users with the basics of QuickBooks Online. Attendeeds will use (test drive) a sample company (Craig’s Landscaping), see options and make case study entries.
Tuesday, November 7
Getting Started
Product Overview – benefits of QuickBooks Online, features of various subscriptions
Importing Data – exporting Desktop data to Online, importing lists to Online
Setting Up a Company – users, lists, and company settings
Tuesday, November 14
Navigating QuickBooks Online
Navigating Client Home (Dashboard), the Customer Center, and the Vendor Center
Using the Left Hand Navigation Tabs for Efficiency
Quick Creation of Documents (Invoices, checks, bills, receipts, etc.)
Tuesday, November 21Recording TransactionsSales & Revenue Transactions – Sales receipts, invoices, payments, and deposits”
Expense & Purchase Transactions – Checks, expenses, bills, and bill payments}
Banking Transactions – Deposits, transfers, uploading transactions, and reconciliations
Tuesday, November 28
Reporting
Reporting Capabilities – Customization, QuickZoom, settings, and wide reports
Business Dashboard and Overview
Specific Reports – sales, accounts receivable & payable, expenses & purchases, budgets, etc.
Customizing Reports and Exporting Reports to Excel
Date: Tuesdays, November 7 – November 28Time: 8:30 am to 11:30 am
Location: Chemeketa Center for Business & Industry, 626 High Street NE, Downtown Salem
Cost: $399
Registration and Information: 503.399.5088