Can your business be found online? Are you struggling to choose and use social media? Does your website reflect who you are and what you offer?
This workshop is an overview on crafting an effective website, choosing and using the right social media for your business and setting up your business with Google.
3 dates, 3 locations
9 am to 11 am
$59 each session
What we’ll cover:
1. Your Website | Information and Engagement
You own your content, have control. Google likes fresh content, must update regularly
> Defining your goals
> Optimize for search
> Essential elements
> Basics for build/hosting
Summary of Tips for an Effective Website
> Calls to action
2. Social Media | The Top 6
How do you choose what’s right for you? Know what your audiences are using. You may have to “pay to play”
> Pros and cons for each
> Images and elements
> Frequency of posting
> Boosted posts vs. ads
Google your business | Overview
> Reference and how to
> Set up your business to be found
Wrap Up and Questions
Handouts of reference guides/links and checklists to use
You’ll walk away with plenty of ideas and tips you can use right away, as well as reference guides and how to’s to build your online presence.
Jennifer Larsen Morrow, president of Creative Company, an award-winning marketing and branding firm in McMinnville, has helped hundreds of organizations boost marketing results for more than 35 years. In presentations and workshops she motivates and delights local, regional and national audiences with her energetic style, fresh ideas, case studies and proven tactics. She’s been called “a brand guru extraordinaire,” “brilliant,” “strategic” and “engaging.” Morrow digs into the challenges and benefits of being online, building an effective website, and using social media as part of today’s marketing program.