Tag: being social

Is Social Media Marketing a good choice ?

Side Effects relating to Social Media Marketing and solution

It has become a trend to promote businesses on social media platforms since they provide a large customer base by widening the reach. It is an economical way and less time-consuming than the traditional method of advertising which used posters, banners, direct selling and other such methods. Therefore it is a good way to attract customers all across the world and communicate the brand in an interesting and unique way keeping in mind the competition on the platform.

This has led to emergence of a variety of ideas to promote businesses especially startups in an innovative and much appealing way. Social media often comes out with new tricks and techniques which are used by people as per their interests and need. However this is leading to an increase in content on media day by day and people are observed to keep scrolling through them on a higher rate.

It is good to use such platforms to promote an idea or business but it’s prolonged usage is affecting the lifestyles of the common population. Social media is gaining importance day by day, increasing the number of users and content shared across. Those unwilling to be a part of it have to use it due to impositions by their organisations. Some use it to remain updated about what’s going around while some use it for information and knowledge purpose. But it is becoming difficult to come out of the web of social media platforms once a person gets stuck in it. This directs to the problem of addiction among the users. Once they start the use, the mind automatically diverts to the less-useful content shared across which doesn’t require attention by the person.

This is a major problem among the youth, distracting them and attracting towards easier paths in life to earn money through social media which is practically not a satisfying decision for young people. They should be more inclined towards hard work and innovations. There is a need for all of us to live the reality without being immersed in the beauty of the virtual world which is actually not everyone’s cup of tea to lean on and adopt in order to earn money.

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Social media marketing is bringing more attention towards them. It influences people to buy the products and services using unique ideas of selling through social media. This platform is chosen as there are a wide range of active users who are targeted as customers easily. Business gets easy this way. But it is also advocating more usage of such platforms thus leading us to a virtual reality world where contact is real but medium is virtual. These kind of practices have long term effects on physical as well as mental health of a person. A person interested in products or services of a brand will have to join the social platforms to get in touch with them and gradually he/she would get attracted to useless content and creations, thereby increasing usage (in vain) and lowering the person’s productivity.

Moving to a digital world is a step towards modernization but it must be in check with health. Alternative ways to promote growth of one’s business should be developed in order to bring notice towards physical participation as well. It would be a better idea if people are involved physically to advertise and gain customers. Techniques can be developed for fun activities and methods where the common beings are involved; in order to attract them towards the brand and communicate the necessary information. This way, we can move ahead and out of the virtual world, interacting and contacting directly.

Social Media attacking Mental Health

The online medium to connect with people in an informal way is the Social Media. It can be your friends, relatives or even strangers.

You can communicate with anyone through this medium. It is not limited to chatting, voice messages or video calls only. The technology is advancing day by day and till now we have found a place for entertainment in The Social Media. People get a chance to showcase their talent through this media. It is accessible to all and easy to use. Even common people can gain popularity in a way; by using such platforms to entertain others’.

During high times of stress or tiredness, it serves a relaxation to people to engage on social media platforms. But is this truly helping out people ? Is it a good way to recover from stress and tension ? Are people using it the way it is meant to be ? These are some of the many questions that may come up in mind.

Now-a-days, people of all ages can be seen using social media for their own reasons but, it is becoming an addiction at the same time. Without needing it, people prefer using it. This has become an escape from the real world bringing us into a virtual reality where there are real people but communication is online, where there are real feelings but being shared through memes, where there is sadness but covered with fake smileys!

These so called “sources of happiness” are actually leading to bad mental health. Constant use of online media affects not only our eyes due to the screen reflections but, use of mobile phones affects the skin as well. You must have noticed fingers and thumb paining after using smart phones for a long time. The young generations are already using these far beyond what they need it for.

Everything should be consumed in accordance with its need. The mental health is being compromised while using these platforms without any such need. The flood of useless communications and interactions opened while using social media apps puts an impact on the mind of a person. You don’t need to know everything that happens on that platform; it is not mandatory to be aligned with the ongoing trends of social media which is nothing but some stuff created by a random person going viral due to its impact! Also, there is peer pressure-You join such platforms because your friends enjoy being there, active all the time. It can also be that you started it for some work but may end up scrolling content of no use.

These practices grow into addiction and affects the brain making it slow while working. A social media addict can be observed struggling with work. It’s because of disturbance created by the useless (and fake) content in the brain. People make fun of these facts and enjoy being destructed by them. This is however, a serious issue.

So much of mixed content and videos disturb the mind. Although you might enjoy them in the first place but gradually you start using them in an undefined manner. People use it when they are bored or too lazy to work. This affects physical strength besides affecting mental health of a person. And it is not only the case of children but adults as well. There is already work requirements of phones that the focus should be to reduce extra usage for the sake of healthy mind and body. Unfortunately, people understand things but don’t follow them.

Social media is not only a medium of exchange of thoughts and skills but fraud also takes place via the internet. Surely it is beneficial to use but only when you use it productively. Growing business or setting up a new venture, etc. are good to use social media for. And that also should be done carefully. There are no less cases of fraud through social media. It gives rise to crimes as well and these are some more of the reasons for decreasing mental health; when people see such news, they are hurt mentally and many even fear its usage. Personal information often gets leaked. There exist people who keep an eye on the users and target them by various techniques. Getting such fake/fraud calls or messages puts a person in tension and stress. In order to get famous, people apply various ideas to grow on social platforms, often risking their info in unsafe hands.

Therefore, social media should be used with precaution and not more than what is required. If it is a stress-reliever for you, use it, but only to an extent. Control your mind from flickering towards wrong directions and never exchange your data on such platforms.

There are people who find it difficult to manage their usage of social media for entertainment. Here are a few ways to self- control–

  • Find something interesting–Make yourself busy with some other work so that you don’t get time for this.
  • Read books- Make a habit of reading books or magazines, journals, etc. so that you get engaging and useful content.
  • Listen fun music– Listen to music which activates your mind and you no longer need any other entertainment.
  • Set a target– Close your accounts on such platforms and set a target of not opening them for a number of days. Increase the limit gradually to help control yourself.
  • Add something valuable– If you are a lot addicted to using your smart phone, then add an app that will teach you something new( related to learning or improving a skill, etc.) and Use it instead of social media.