Tag: blogging

Government Exam

Government Exam

 If you have passed out of college or university, what is the next step you will choose? After college or university, some will opt for higher studies and some will find jobs. When we say the word job the first thing that comes to our mind is if we get a government job then our life will be sorted out. Today’s Competition is so tough that if you get a private job, government job or a job in any other sector you will be very lucky. Every year lakhs of students apply for government jobs because government jobs have many facilities other than private jobs. So now the question is: What is a Government job?

Government jobs are those jobs which the government organises for providing government jobs to the ones who get on their merit basis. There are many government exams and various organisations which conduct the exams. These are some organisations – UPSC, LIC, SSC, IBPS, RBI and more.

Some government exams are –

SSC CHSL – The post for SSC CHSL (Combined High Secondary Graduate Level) is a national wide exam for the post of DTO, LDC, PA, and SA in different central government departments.

IBPS PO – Institute of Banking Personnel Selection (IBPS) is the exam for those who want to join the banking industry. The exams are held in September and October and the notice comes out in August every year.

RBI Grade B – Reserve Bank of India (RBI) is owned by the Government of India. Every year RBI conducts an exam to recruit officers which are referred to as RBI Grade B officers.

SSC CGL – Staff Selection Commission for Combined Graduate Level (CGL) is the exam conducted for officer and assistant level posts for various departments.

UPSC – Union Public Service Commission (UPSC) is considered the toughest exam for UPSC. It conducts exams for various posts like IFS, IAS, IPS and other groups A and B posts.

SBI PO – State Bank of India (SBI) holds exams for Probationary officer PO which is one of the best jobs after graduation one can do. This exam has 3 tiers

Prelims

Mains

GD or interview for the SBI PO exam

How to prepare for any exam?

Know your marking pattern and syllabus – This is the most important thing to prepare for an exam because if you don’t know the syllabus what will you read? You should know the marking pattern. It helps you to find how many questions will carry how many marks. You will get an idea of the paper 

Make a timetable for your studies- First thing you should make a timetable for all the subjects you need to study. If you study according to your timetable you will cover up your whole syllabus and you will get time to study equal portions for all the subjects.

Take breaks in between – Taking breaks in between the studies is also important because if you continue to study for ⅔ hours you will get bored and the main thing is your brain also needs some rest. If you take short breaks between your studies you will feel fresh and you will be able to concentrate on your studies.

Revision of the entire syllabus – Before your exams, you should end your whole syllabus and do revisions. This will help to remember everything and if you left out something you can get enough time to read that particular topic or the question.

Watch YouTube videos and attempt daily mock tests – If you have any doubts regarding questions you can follow ½ channels regularly on YouTube in that particular subject and you can learn. You can also attempt daily quizzes and tests which they organise or many apps are available in the play store for conducting mock tests for heh exams.

Basics must be clear – Basics should be clear always because if you don’t clear your basics you will not be able to understand further studies. Basics must be cleared.

For any competitive exams, you should follow all the tips to clear the exams. For every dream, you see you have to do hard work to achieve that dream for a better life.

All the best wishes to everyone who is doing hard work for their upcoming exams.

National Sports Day

 National Sports Day

National Sports Day or Rashtriya Khel Divas is celebrated on 29 th August in memory of the birth anniversary of Dhyan Chand who is born on this date in 1905. In this day people of different ages participate in sports like marathon, kabaddi, cricket and many more. In this day in many places arrange some sports activities or tournaments to spread awareness of physical activities in our life. The government has also introduced many schemes including the Khelo India movement in 2018. Every year at Rashtrapati Bhawan awards is given like the Dhyan Chand award, the Dronacharya Award, the Arjuna award and the Rajiv Gandi Khel Ratna award to the real heroes of our nation who brings pride to our country. In Haryana, Karnataka and Punjab many sports events and seminars are also organised on sports day.

Covid – 19 Pandemic

Covid – 19

Covid – 19 or coronavirus is a disease which is spread through the air when we talk or sneeze. The first coronavirus case have been identified in Wuhan, China in December 2019. After that, it spread all over China and after that, it spread all over the world. It has been declared a pandemic. From March 2020. The lockdown has been imposed by the government in India and many countries in the world. All the schools, colleges, offices, markets, shopping malls and everything has closed except hospitals. Millions of people have died from this disease and many of them lost their jobs which led to unemployment again. Many small children have lost their parents and family and many problems have bee arrived at that time because no one can help each other at that time. Teenagers and youngsters were in depression due to their loss of studies, some have lost their and many more.

The main symptoms of covid – 19 are –

1. Cough
2. Fever
3. Loss of smell and taste
4. Headache
5. Body pain
Whenever someone has tested positive for covid-19 they suffer a lot because they can’t eat properly due to loss of smell and taste. Their body and fever are high. They have to regular medicines and should check their oxygen level in an oximeter. Those who have suffered from covid – 19 they can feel what happen to their body at that particular time.

Precaution for covid -19 

1. We should regularly wash our hands before eating or giving something to others.
2. We should use sanitiser
3. Wearing a mask when you go out
4. Maintain proper hygiene
5. Clean our house and surroundings
6. Avoid going out unnecessarily
Vaccines have been invented and arrived in the whole world and 99% of people have taken their vaccination but taking vaccines is not the solution to get away from that disease. Now also we have to take precautions for covid – 19 then only we can stay safe. 
This pandemic has changed a lot in everyone’s life. We can thank God for helping out and we can pray to God that never such a pandemic comes into our life.

Online Professional Courses

 Amity University is India’s private education group ranked in the top 3 % of universities Globally by QS. Our programs are also WES accredited in the US & Canada. We were the very first in India to get UGC approval for our online programs. Amity university is located in Noida, India. The University is recognised by UGC and accredited by NAAC with a grade of A+.

Some professional courses of Amity University

1. Management of Financial Institution and market

Duration – 9 weeks 

Mode – Online

2. Accounting for Managers

Duration – 9 weeks

Mode – Online

3. Equity & Derivatives

Duration – 6 weeks

Mode – Online

4. Financial Management

Duration – 11 weeks

Mode – Online

5. Corporate Tax Planning and Financial Analysis 

Duration – 8 weeks

Mode – Online

6. Forex and Money markets

Duration – 7 weeks

Mode – Online

7. Management Accounting

Duration – 5 weeks

Mode – Online

8. Mergers & Acquisitions – Concepts & Theories 

Duration – 6 weeks

Mode – Online

9. Capital Markets

Duration – 6 weeks

Mode – Online

10. Treasury and Risk Management

Duration – 6 weeks

Mode – Online

For more details visit the official website of amityonline.com

Make in India scheme

 Make in India is a programme of the Government of India to encourage the people of India to manufacture in our own country. Mainly the programme aims to the growth of the manufacturing industry. This programme was launched by our honourable Prime Minister Narendra Modi on September 25, 2015, in New Delhi.

The main importance of the Make in India programme is on 25 sectors. They are shipping railways, biotechnology, thermal power, automobile components, roads and highways, oil and gas, tourism and many more.

Prime Minister Narendra Modi said while delivering the speech from the Red Fort that Comes and makes in India, people of our India have many skills and talents to do our own thing at its best to make in India and also manufacture in India. This will help to raise our economic growth and a chance to prove ourselves that the people of India can do anything.

If you want to know more about this Make in India scheme please visit http://www.makeinindia.com for more details.

Youtube Marketing

 The famous word ” youtube ” everyone knows about it. Every age of people watches YouTube videos related to their interests. From a small children to aged people all of them watch YouTube because on YouTube we can get all the things we want to learn or we watch for any entertainment purpose.

What is Youtube Marketing?

YouTube’s marketing purpose is to make videos promoting any business for the company and also they can promote on their channel. YouTube is a very good place to show your business from where people will know about your product that it exists. 

You can create your channel and you can upload your videos related to your interest and from that, you can earn money after you are applying the rules and regulations they have. This is a very good earning source if you want to make YouTube your main priority.

If you are making mind to open your YouTube channel and get into it. Then you have to work hard for your channel. Nowadays competition is very high on YouTube or in any other field.

Advantages of YouTube Marketing 

* YouTube is a very large platform to promote your business and people can find you easily.

* People will understand you properly through your videos

* You can get most of the traffic boost

* You can earn money from YouTube 

* You can work with influencers to better growth of your business and channel

YouTube is a big platform for everybody who is thinking to get settled in YouTube.



Entrepreneurship

 Entrepreneurship

Entrepreneurship is the ability to run, develop and organize a business enterprise to make a profit and employment opportunity. It means discovering and taking the risk to succeed in changing and competitive global market.

Entrepreneurs play a great role in it. It is a person who starts the business based on his idea and provides work to gain profit by taking a financial risk. They are often known as a source of new ideas or innovators and bring new ideas into the market by replacing old ones with a new inventions. The new business can be a home-based, small or multinational company.

Types of entrepreneurship

There are mainly four types of entrepreneurship. They are:

Small Business Entrepreneurship

These businesses are hairdressers, grocery stores, travel agents, consultants, carpenters, plumbers, electricians, etc. These people run their businesses and hire family members or local employees. For them, the profit would be able to feed their family and not make 100 million in business. They fund their business by taking small business loans or loans from friends and family.

Scalable Start-up Entrepreneurship

This start-up entrepreneur starts a business knowing that their vision can change the world. They attract investors who encourage people who think out of the box. These business focuses on research and experimental models so that they can hire the best and the brightest employees. They require more venture capital to fuel their project or business.

Large Company Entrepreneurship

These huge companies have defined life-cycle. Most of these companies grow by offering new and innovative products that revolve around their main products. The change in technology, customer preferences, new competition, etc., build pressure on large companies to create an innovative product and sell it to the customers in the new market. To cope with the rapid technological changes, the existing organizations either buy innovation enterprises or attempt to construct the product internally.

Social Entrepreneurship

This type of entrepreneurship focuses on producing products and services that resolve social needs and problems. Their goal is to work for society and not make any profits.

Importance of Entrepreneurship

 Entrepreneurship generates employment. It provides an entry-level job, required for gaining experience and training for unskilled workers.

Entrepreneurship helps to improve the standard of living of a person by increasing income. It helps to increase the consumption of various goods and services by a household for a particular period.

It is the hub of innovation that provides new product ventures, markets, technology and quality of goods, etc.

It brings changes in society and promotes facilities like higher expenditure on education, better sanitation, fewer slums, a higher level of homeownership, etc.

New products and services need to be researched and tested before launching in the market. Therefore, an entrepreneur also dispenses finance for research and development with research institutions and universities.

Now, the government is also encouraging entrepreneurs by providing some schemes and programs like Make in India. Today, people are working toward providing employment rather than taking employment, this will help the nation to grow its economy with new ideas and innovation from a young mind.

 

 

 

Make in India- A great Initiative

 Make in India Scheme- A Great Initiative 

Make in India is an initiative by the government of India to encourage companies to manufacture products in India. This program is designed to facilitate investment, foster innovation, enhance skill development, protect intellectual property and build best-in-class manufacturing infrastructure in the country. It was launched by Prime Minister in September 2014 as part of a wider set of nation-building initiatives. 

The aim is to transform India into a global design and manufacturing hub. The primary objective of this initiative is to attract investments from across the globe and strengthen India’s manufacturing sector. This program is very important for the economic growth of India as it aims to utilize the existing Indian talent base, creating employment opportunities and empowering the secondary and tertiary sectors.

Make in India needed a different kind of campaign, instead of the typical newspaper advertisements, this exercise required messaging that was informative, well-packaged and most importantly, credible. It had to inspire confidence in India’s capabilities amongst potential partners abroad, the Indian business community, and citizens at large; provide a framework for a vast amount of technical information on 25 industry sectors; and reach out to a vast local and global audience via social media and constantly keep them updated about opportunities, reforms, etc.

The Department for Promotion of Industry and Internal Trade (DPIIT) worked with a group of highly specialized agencies to build brand new infrastructure, including a help desk and a mobile-first website that simply contain information. The focus of the Make in India program is on 25 sectors. These include automobiles, automobile components, aviation, biotechnology, chemicals, construction, defense manufacturing electrical machinery, electronic systems, food processing, IT & BPM, leather, media and entertainment, mining, oil and gas, pharmaceuticals, ports and shipping, railways, renewable energy, roads and highways, space, textile and garments, thermal power, tourism and hospitality, and wellness.

DPIIT initiated this process by inviting participation from Union Ministers, Secretaries to the Government of India, state governments, industry leaders, and various knowledge partners. A National Workshop on sector-specific industries in December 2014 brought Secretaries to the Government of India and industry leaders together to debate and formulate an action plan for the next three years, aimed at raising the contribution of the manufacturing sector to 25% of the GDP by 2020. This demonstrated the transformational power of public-private partnership and has become a hallmark of the Make in India initiative.

In a short period, this initiative grows a lot with a transparent and user-friendly system. The ministry has engaged with the World Bank Group to identify areas of improvement. Now, the credibility of India becomes stronger. There are visible changes in the business sector of India as this program opened doors for investors and promoted entrepreneurs. Now India is on its way to becoming the largest and most powerful economy. 

What is Artificial Intelligence ? 4 types of Artificial Intelligence ? Advantages and Disadvantages of Artificial Intelligence?

 Artificial Intelligence

Artificial intelligence (AI) is a computer system which does the work like human intelligence. AI have all the qualities better than a human brain. If you have any doubts or you want to correct something or you want to correct something AI is there for you to help. Humans have made artificial intelligence in such a manner that they know everything better than you. If you have any problem you just have to use it and your problem will be solved.

4 types of Artificial Intelligence

* Limited memory – Limited memory artificial intelligence has a memory so they can use past experiences to make future decisions.

* Reactive machines – These AI systems do have not any memory and they can do only specific tasks. These AI can give predictions but as they don’t have any memory so they can’t inform future decisions.

* Self-awareness – These types of AI systems have a sense of self. They only know their current state. 

* Theory of mind – Theory of mind is a psychological term. These AI systems understand emotions. They can predict the behaviour of humans.

Advantages and Disadvantages of Artificial Intelligence

Advantages

* Less time consuming

* Can get instant results

* AI-powered virtual agents are always available

* 24/7 you can use it

Disadvantages

* It’s expensive

* It requires deep knowledge

* It only knows which they show to you

* Lack of ability 

Artificial intelligence (AI) have both good and bad quality for you all. So whenever you choose an AI system make sure to research and get a better AI system. 

I hope this article will be helpful.

Electronic Media Change the Tradition of Communication

 Electronic Media Change the Tradition of Communication

Electronic media is a boon to mankind. It helps to get the information more appropriately. Earlier, print media was very popular and used to deliver information about the current happening the next day. You can read about the event but can’t see the actual happening but electronic media provide all kinds of information in real-time. You can get the visual of the event. After the emergence of electronic media, most people shift from print media. Electronic media make the communication process easy and fast.

Most people today have television sets, radios, and Internet access which are sustainable, eco-friendly, and cost-effective forms of communication. It is the kind of media that requires an electric connection to access it. It includes television, radio, and new-age media, like the Internet, computers, telephones, etc.

Television

Television is the audio-visual medium of communication and it is an important communication device as it holds the attention of the audience. For many people, it is impossible to imagine a life without their television sets, news and soap operas become part of their life. Television has become an advertising hub where advertisers are ready to spend huge amounts for an ad of a few seconds, especially for programs with high viewership.

Radio

Radio has a significant reach. Advertising on the radio with jingles and phrases is a tried and tested means of communication. The radio lost its popularity with the emergence of television. But today, it remains one of the favorite means of electronic communication. It is an interactive means of communication with all dial-in programs which allows the listeners to feature on the radio. Still, in a lot of rural areas, the radio is the only means of communication because most people are illiterate to read the newspaper and can’t afford the television.

New Age Media

With the advent of the Internet, we are now enjoying the benefits of high-technology mass media which are not only faster than the old school mass media, but also have a wider range. Mobile phones, computers, and Internet are referred to as the new-age media. The Internet has opened up several new opportunities for mass communication which include email, websites, podcasts, e-forums, e-books, blogging, Internet TV, and many others, which are booming today. The Internet has also started social networking sites, which have redefined mass communication altogether. Social networking Sites, like Facebook, Twitter, and YouTube have made communication more entertaining, interesting, and easier.

Electronic media becomes the first choice of a lot of people nowadays. They can get the benefit of newspaper and radio on one platform. We can get in touch with our loved ones at any time. It makes communication as easy as no one had expected it in past years. Now we have easy access to everything just one click away.

Role of Branding and Marketing in a Company

Role of Branding and Marketing in a Company



We have always heard two words in the business field- Branding and Marketing. Marketing is a tool and strategy which help to promote your company and its product and services. It helps to connect with the customers so that they can buy the goods and services sold by the company. On the other hand, branding is the process of creating a strong and good perception of the company with the help of the logo, design, theme, and goals of the company. It helps to make you special and different from other companies. 

Difference between the Branding and Marketing 

Marketing is used to promote your product or service and branding is used to actively shape your brand name and who you are. You need a strategy for both. Marketing helps to engage the customers while branding helps to sustain them for years. Marketing helps to increase the sale of products and services while branding tries to keep the company loyal and responsible towards the customers. If the company has a good brand name, then it helps to increase the marketing too. Marketing strategies keep on changing based on the current scenario but the brand remains the same.


How they are effective for the development of the company?

Marketing and branding help the company to grow. If your company has a good brand name then it helps to attract the audience toward your company based on your loyalty and response towards the customers. Changes are very important to go on with the current trend and maintain a good position in the market. It is required to do something different which is not done by other companies so that your company can grab customers’ attention and keep your brand in the prior list of customers. 


If you want to start a new business based on your current good brand name it will help them grow the new business fast due to the existence of the old one. You just need to create marketing strategies that help to extend your business. Marketing help to get your brand in front of the right people. Good marketing strategies keep you different from the competition.

Try to make a good brand which should be the priority of every company. A good brand help to increase the marketing of the company also.

What is Database Management ?

 What is Database Management?

Database Management System (DBMS) is a software system used to retrieve, store, and read all the data.BMS manage the data, the database engine, and the database schema, allowing for data to be manipulated or extracted by users and other programs. This helps provide data security, data integrity, concurrency, and uniform data administration procedures. It helps to delete, read, and create data in the database.

A database management system (DBMS) is system software for creating and managing databases. A DBMS makes it possible for end users to create, protect, read, update and delete data in a database. The most prevalent type of data management platform, the DBMS essentially serves as an interface between databases and users or application programs, ensuring that data is consistently organized and remains easily accessible.

New Delhi – India 's capital

 

New Delhi is the capital of India. Shahjahanabad is the old name of New Delhi. It is famous for all the historical places, monuments and many more. New Delhi’s famous food is rolls, parantha, butter chicken chat etc. Gulab jamun is the sweet and oldest dresser in Delhi.

So here are some best destinations to visit in New Delhi.

Let’s begin

1. Qutub Minar

Qutub Minar is a 73-metre tall minaret. The tower contains five storeys from which the third is adorned with red sandstone while the fourth and fifth are constructed in marble and sandstone. 

You can visit from 7 am to 5 pm

The entry fee for Indians is INR 30 and for foreigners INR 500.

2. India Gate

India Gate is the symbol of the 70,000 Indian soldiers who lost their lives battling against the foreign army during World War. It is a popular picnic spot on winter afternoons and summer evenings.

It is open 24 hours a day and seven days a week.

Central secretariat, New Delhi is the nearest metro station.

3. Red Fort

Red Fort is constructed by the mughals in 16The red Red gets its name from massive red sandstone walls. It is spread over an area of 254 acres. This architecture looks more beautiful because of the Moti Masjid, Hira Mahal, imperial bath, Peacock throne and step well.

It is open from 9.30 am to 4.30 pm and is closed every Monday.

The nearest metro station is Chandni Chowk, New Delhi

The entry fee for Indians is INR 10 and for foreigners INR 150.

4. Akshardham Temple

It is dedicated to Bhagwan Swaminarayan. It has a step wall-style courtyard and 60 acres of land featuring the bronze statues of Indian heroes.

Its time is 9.30 am to 6.30 pm

The nearest metro station is Akshardham, New Delhi

The entry fee for adults is  INR 170 and INR 100 for children.

5. KidZania

Kidzania is a learning centre for kids. If you want to educate and make a playful mind Kidzania is a must you go? In Kidzania children learns to explore the world and develop their skills. It has playgrounds and many activities to do. Children love Kidzania because it’s the kind of enjoyment they want.

Timing 10.30 am to 6.30 pm and closed on Monday

The nearest metro station is Sector -18 Noida

Tickets INR 1300 (kids), INR 700 (toddlers), and INR 500 (adults).

If you want to visit New Delhi for a vacation then you have taken the right decision to enjoy your time. 

Kashmir- The Heaven on the Earth

 Kashmir- The Heaven on the Earth



Kashmir is the northernmost geographical region of the Indian subcontinent. It is famed for the beauty of its lakes, meadows, and snow-capped mountains. The natural beauty and picturesque locations have made it a favored destination for tourists across the world. Kashmir Valley is known for its lakes and gardens. 

Different places to visit in Kashmir

  • Srinagar 

It is the capital of Jammu and Kashmir. It is one of the most beautiful places to visit in Kashmir. Nestled on the picturesque banks of the Jhelum River, Srinagar is known fondly as the “Heaven on the earth”. It is known for its colorful Shikaras and houseboats floating on the Dal Lake. The lake’s less urbanized eastern shore is decorated with the Mughal gardens that speak of history strung out for several kilometers.

  • Gulmarg

It is nicknamed the Meadow of Flowers and it is one of the most romantic places to visit in Kashmir. Gulmarg lets you soak in the picturesque views of colorful flowers spread against majestic snow-clad mountains.

  • Sonamarg

Sonamarg translates to “The Meadow of Gold ” in English. Nestled at an altitude of about 2,800 kilometers above sea level, this place is known popularly for its serene lakes, majestic glaciers, and snow-clad fields.

  • Betaab Valley  

In the year 1983, this little Kashmiri Valley formed the backdrop of the hit Bollywood flick Betaab. Since then, the former Hagan Valley has earned its name ‘Betaab’ Valley. With its backdrop dotted with coniferous forests, gushing streams, and meadows, the beauty of Betaab beckons to all those looking to escape into the serenity of the natural world.

  • Pulwama 

Pulwama is also nicknamed the “Anand of Kashmir”. Lying at a small distance of around 40 kilometers from Srinagar, Pulwama is known as the “Rice Bowl of Kashmir”. This town is known famously for its aromatic saffron fields, pleasant weather, and picturesque apple orchards. Flaunting majestic waterfalls, verdant valleys, mesmerizing natural springs, etc. 

  • Shalimar Garden

The beautifully laid Shalimar Bagh happens to be the largest among the three iconic Mughal gardens in Srinagar. The Shalimar Garden was constructed back in 1619 under the orders of Mughal Emperor Jahangir, who dedicated it to his wife Nur Jahan. Nicknamed the “Crown of Srinagar”, this public park is set overlooking the shimmering waters of the picturesque Dal Lake.


There are many other tourist places in Kashmir which make it heaven on earth. It should be visited once in your life. You can see the beauty of nature in every part of Kashmir. The culture and God-gifted nature make it one of the most beautiful places on the earth.

Photography and its Types

 Photography and its Types

Photography is the art of capturing light with a camera by digital sensor or film, to create an image. It is a way to store your memories forever. It can be used for professional or personal work. It is done by a camera in which a lens is used to focus the light reflected from objects into a real image on the light-sensitive surface inside a camera during a timed exposure. You need to require technical and creative skills to click good photographs.

Photography is can be done in different ways for different events or programs. These types of photography are as follows:

Portrait Photography

One of the most common photography styles, portrait photography aims to capture the personality and mood of an individual or group. Images may be candid or posed full body or close-ups. The subject’s face and eyes are typically in focus. 

Photojournalism

Photojournalism is a way of telling the story of a newsworthy event or scene through photographs. Photojournalism should be as objective and truthful as possible and capturing candid moments as they happen is more important than getting picture-perfect shots. The work is published in magazines and newspapers.

Fashion Photography

Fashion photography showcases and glamorizes fashion clothing, shoes, and accessories to make them more desirable to consumers. It is commonly published in magazines and online. 

Sports Photography

By catching athletes, coaches, and even fans at the perfect moment, sports photographs can depict the passion, drama, and emotion that fuels sporting events. Sports photographers must aim and shoot quickly to keep up with the action around them Sports photographers also usually use long, heavy lenses for zooming in on the action.

Architectural Photography

Both the interior and exterior design of buildings and structures are the subject of architectural photography. The photograph showcases the structure’s most aesthetically pleasing parts, such as a particular beam or archway. Lighting can be challenging in architectural photography and, for exteriors, photographers must know how to work with natural light. 

Product Photography

Product photography is a great specialization. The photos are used for online and print catalogs, as well as for labels and packaging. It helps to attract the customers to buy the product.


The list of different types of products is long. For each type of photography, you need a lot of practice and skills to create a visually striking image.