Tag: fast food

ADVENT OF FAST-FOOD CHAIN IN INDIAN MARKET

                                                                   (Photo: TripAdvisor)

 

We all are very much familiar with the fast-food
chains. With the revolution in food, the world has become so fast-moving that
it’s very difficult to keep a track. With the demand for fast-food came the entry
of fast-food joints. It has garnered the market to a wide level.

Increasing demand for fast food

Is there anyone who doesn’t like fast-food? It has
become so inevitable and specially among children.  The children specially like burger and pizza
more than dal or roti. Demand for McDonald’s, Subway, KFC has increased rapidly
over the years. Who knew that they will capture the market at such a level?

Why they are so much in demand?

·      
If we see from the customer’s view,
we can say that it’s highly desirable.

·      
The prices are also low as compared
to dine in restaurants.

·      
It is spread across many locations.

·      
The taste is also good and it’s very
convenient.

The fast-food has become very………Fast

If a fast-food restaurant wants to remain in business,
then it has to be very fast. This pace has been very well maintained by the
fast-food chains of Indian market. Many people after work grab their fast-food
while going back to home.
It’s everywhere and that’s why it is very convenient to order.

Smarter
than You Think

Fast-food
chains adopt various approaches to target customers. They mainly target
children as fast-food is more popular among children. For example, the use of
characters such as Ronald McDonald  is a
tactic to emotionally bond with the children. They also organize birthday
parties and offer happy meal. They keep kids hooked up on happy meals. This is
what is called as “SMART PLAY”.

Expanding fast food industries

Fast foods which are lurking right outside our door steps with a rise in the number of restaurants and hotels is expected to boost and accelerate the growth of the fast food market due to rapid prohibition and globalization. The global fast food market size was calculated to be the USD 647.7 billion in 2021 and it is envisioned to reach USD 931.7 billion by the end of 2026 at a CAGR of 4.6% over the period. It is the food that is prepared and served at quick service restaurants or through street vendors. It has also found itself as an alternative to home made food. It was created on the note of a commercial strategy to entice large numbers of busy commuters, travelers and wage workers who barely find time to sit down and wait for their meal.

They consist of pre cooked meals kept in readiness for a customers arrival and hence the name. We may think that a wide variety of food can be cooked at a faster rate even in our home but the fast food is a commercial term limited to food sold in a restaurant or store with frozen, preheated or cooked that are served to the consumers in a well packed form for take away. All these can attribute to the growth of fast food industries. The global fast food market has resisted growth due to the rise in the consumer foodservice sector even during the recession. It dates back from the first fish and chip shops in Britain in the 1860s. Drive through restaurants were first popularized in the 1950s in the United states.

Even though there is an increase in health awareness among consumers and an increase in demand for healthy food as studies have shown that eating more fast food causes overnight, obesity, and other medical problems, the fast food market is greatly increased by the increase in the speed of life of the urban population and the need for faster and cheaper options for the food. The fast food market is also driven by a languid population that expects meals to be delivered at home. Additionally the widespread of many food based app companies comping up with enticing offers and the flourishing trend of online orders may open more opportunities aiding the growth of fast food industries during the forecast period.

Before we actually start eating the food the advertisements start eating our mind with the eye catching and delicious fast foods, in addition the readily available healthy fast food can provide healthy food audiences with options that promote the development of the fast food market, because fast food industries come up with captivating ads that the fast foods available today are healthy with the right mix and proportions of healthy vegetables, fruits and organic ingredients. The new product launches in the fast food markets has also risen the hype and urge for the fast foods. The increase in disposable income has in turn increased the frequency of dining out. The industry also make it possible for the small players to be advantaged of the global market shares fast food by satisfying the needs of the consumers and constantly maintaining the competitive prices. In the contemporary world as both women and men work with parity and women are hired more significantly it becomes quite difficult for them to cook timely and leads to the choice of fast foods. The fast food industries are also fueled by the overall increment in the number of quick service restaurants, hotels and online services.

When there are also many restraints and health risks that comes along with the fast foods, according to a study there has been an increase in levels of calcium and iron especially in the desserts provided. The above mentioned factors and reasons greatly accounts for the rapid growth of the fast food markets. In the present world where everybody are running through a hectic lifestyle the fast food industry has strongly found its place where consumers are looking for convenience, speed, affordability and predictability rather than a memorable dining experience.

Advent of Fast-food chain in Indian Market

 

We all are very much familiar with the fast-food chains. With the revolution in food, the world has become so fast-moving that it’s very difficult to keep a track. With the demand for fast-food came the entry of fast-food joints. It has garnered the market to a wide level.

(Photo: PMQ Pizza Magazine)

Increasing demand for fast food

Is there anyone who doesn’t like fast-food? It has become so inevitable and specially among children. The youth mainly crave for fast-food in everyday life. This increase in demand has benefitted the fast-food chains at a rapid pace. The children specially like burger and pizza more than dal or roti. Demand for McDonald’s, Subway, KFC has increased rapidly over the years. Who knew that they will capture the market at such a level?

Why they are so much in demand?

·       If we see from the customer’s view, we can say that it’s highly desirable.

·       The prices are also low as compared to dine in restaurants.

·       It is spread across many locations.

·       The taste is also good and it’s very convenient.

The fast-food has become very………Fast

If a fast-food restaurant wants to remain in business, then it has to be very fast. This pace has been very well maintained by the fast-food chains of Indian market. Many people after work grab their fast-food while going back to home.It’s everywhere and that’s why it is very convenient to order. The faster order arrives, the happier customer is. Delay in delivery should be prevented as it can cause dissatisfaction and it can also harm the goodwill of the fast-food chain.

Cuisines around the world under one roof

·       In this era of globalization, to be one step forward, this fast-food chain has turned towards different method to maintain its uniqueness.

·       It’s like a cat race. To be faster, you have to be better.

·       They think globally and apply it locally. The fast-food chain which offers more cuisine to its menu is more preferred by the customers.

·       Getting everything under one roof. What do you want more? For example, Haldiram offers south Indian, north Indian, street food, Chinese etc. It’s not just limited to one cuisine. There are many other examples too. Like Dunkin’ Donuts, KFC, McDonald’s. They aim at adding taste to your buds.

S   Smarter than You Think

     Fast-food chains adopt various approaches to target customers. They mainly target children as fast-food is more popular among children. They very well know how to sell their product and execute their plan accordingly. For example, the use of characters such as Ronald McDonald and The Trix Rabbit, it is a tactic to emotionally bond with the children. They also organize birthday parties and offer happy meal to give happiness to children. They keep kids hooked up on happy meals. This is what is called as “SMART PLAY”.

     The fast-food chain can be seen everywhere. It has increased rapidly around the globe. The demand for fast-food has also increased competition. In India, increase in disposable income has in turn increased the frequency of people going out for meals. India is now heavily dominated by global players. Despite of its potential growth, Indian food chain still faces many challenges due to the change in trend. So, we can say that India still has a long way to go.

 

 

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