Studies through Online and Multimedia

 To facilitate the online learning by all students a comprehensive initiative called PM eVIDYA has been initiated as part of AtmaNirbhar Bharat Abhiyaan on 17th May, 2020, which unifies all efforts related to digital/online/on-air education to enable multi-mode access to education. The initiative includes:

  • DIKSHA the nation’s digital infrastructure for providing quality e-content for school education in states/UTs and QR coded Energized Textbooks for all grades (one nation, one digital platform). Till date (25.11.2021) DIKSHA has more than 402 crores learning sessions, more than 4,844 crore learning minutes and more than 2,730 crores page hits with more than 5 crore average daily page hits. A total of 2,27,704pieces of e-contents are live on DIKSHA as on date.
  • One earmarked SwayamPrabha TV channel per class from 1 to 12 (one class, one channel): The same content is simulcast through YouTube and Jio channels, where the viewership as per latest data is 7,48,06,128.
  • Extensive use of Radio, Community radio and CBSE Podcast- ShikshaVani: 3,211 pieces of curriculum-based radio programmes (Classes 1 -12) for its dissemination/ broadcast on 230 Radio Stations (18 GyanVani FM Radio Stations, 80 Community Radio Stations), 132 All India Radio stations, Podcasts on iRadio and JioSaavn Mobile apps.
  • Special e-content for visually and hearing impaired developed on Digitally Accessible Information System (DAISY) and in sign language on NIOS website/ YouTube:  In all 767 textbook based ISL videos recorded. Out of these 510 textbook based on ISL videos are uploaded on DIKSHA. Out of 10,000 word ISL dictionary words, all 10,000 ISL dictionary words have been uploaded on DIKSHA. 3,142 audio books chapters are also uploaded on DIKSHA. The data given w.r.t. DIKSHA usage, includes this e-content.

Dhamaka’ movie review: Sound of social implosion

The disturbing thoughts swim in the conscience as one could clearly hear the sound of social implosion in Ram Madhvani’s compelling thriller, lined with commentary on media ethics


In the week of big public apology, comes a film where a common man seeks repentance from a powerful minister for not being able to do his duty. A gutsy idea that fills you with nervous energy, the film is an official remake of a Korean flick but, closer home, it reminds you of the angry common man of ‘A Wednesday’.

In the Neeraj Pandey film, the desperate everyman threatened to bomb Mumbai, here the despairing migrant crosses the line. The film makes you wonder what has changed in the last decade. Perhaps, the trust of the marginalised has been breached. Perhaps, it was reflected during the mass exodus from big cities to villages during the pandemic. It is not that the last man standing in the row was getting attention earlier but he was not being fed hope by a section of rapacious media. His trust was not being played with 24×7.

What seems like a ‘usual’ terror attack/ hostage situation to him that he intends to milk, quickly turns personal as his estranged wife (Mrunal Thakur) is reporting from ground zero. Even as the threat lurks into the newsroom, the remnant of journalism left in his system is smoked out by a hard-nosed producer Ankita Malaskar (Amruta Subhash). For her, truth and news are two different things.

In the ensuing moral battle, it becomes increasingly clear who is the bigger villain of the piece. But, at the same time, the narrative also becomes increasingly predictable. As the taut thriller starts getting flaccid, you start picking up faults in the plot. When a film takes a high moral ground, the margin to slip also reduces. When a film that seeks to expose the artifice of prime-time news starts looking staged, it pains.



The set design and cinematography are top-notch but the functioning of the newsroom, the motivations of the ‘villain’, and the actions of the officer of the anti-terror unit (Vikas Kumar) leave you unsated. After taking you to the edge of the seat, the climax is a tad disappointing. A few more drafts, a little more sharpness would have helped. No such issue with Amruta who excels in a minutely observed character that exemplifies the state of a section of electronic news media.



Karthik has been astutely cast in the role of the hollow television anchor fattened by opportunism, teleprompter, and TRPs. Like in ‘Love Aaj Kal’, he plays the ‘straying’ part well but when it comes to the transformation, he fumbles. Thankfully, that portion is short here.

Dhamaka is currently streaming on Netflix.

MULTIMIDEA IN MARKRETING

Services | Enforcer Web Solutions & Multimedia Marketing

Advertising has become very prevalent in our daily lives , so for a product to stand apart , it is very essential to present it in a dynamic , visually stimulating manner to grab the attention of consumers . The business world is slowly rejecting run of the mill tradition methods (such as placing ads in yellow pages , distributing pamphlets , etc.) and adopting solutions from the electronic era . Only companies with a nerve to radically change their marketing strategies for the new millennium will survive and be able to cater to ever- changing customer’s mindset . Applications of multimedia in the marketing field include the following :

  • Presentations for launching the products of a company . Reaching the target audience with necessary technical services or products requires clear communication stating the benefits and features , outlining its applications and any other product -related details , all presented in a well- designed and interactive manner so that the users can be familiarized faster . Multimedia presentations helps in motivating , informing and captivating audiences via PCs , laptops , plasma screens or kiosks delivered via CD-ROM or the Internet .
  • Multimedia is used to create interactive product catalogues , training tutorials , buyer guides and information directories with adequate search and navigation facilities to guide the user to easily trace the desired information . A buyer guide can list the nearly dealers , a comparison of the top brands , maps of the city and other helpful guest services .
  • E-mail advertising or placing banner ads on the internet is an extremely cost -effective method of launching a product , promoting an event or selling services . Effective use of multimedia in advertising can make potential clients sit up and make notice .
  • Multimedia applications help in building brand loyalty as well as improving sales .Brand loyalty will be improved as the users are provided a custom application which entertains ; informs or assists them .
  • Graphical elements , animations , as well as audio and video can be used to more effectively deliver sales instructional or marketing messages , thereby differentiating a firm from its competitors .